Archives February 2023

Crypto and AI: A marriage made in heaven

By: Mr. Rajagopal Menon, Vice President, WazirX

ChatGPT hit 100 million users in just 5 days. The hype around it has led to so much usage that it is impossible to use ChatGPT in the evenings. Just as Google revolutionized Internet search way back in 1999-2000, ChatGPI is being touted as something truly transformative. Every day we are bombarded with tips on how to make maximum use of it and are told how it is going to make every job redundant. What is not discussed is how it can help normal people in complex new industries such as crypto where technologies are evolving every day. This article looks at how AI can help the crypto industry.

AI could potentially be used to create advanced crypto trading bots. With the ability to analyze large amounts of data instantaneously, AI could be used to generate infinite Monte Carlo simulations, which apply random changes to historical trades and then calculate a new equity curve. This new equity curve is then used to verify if the trading strategy is robust. Currently, such technology is available to the biggest fund managers such as Blackstone. AI could potentially level the playing field where individual day traders can use tech that was earlier available only to institutions. This could make it easier for traders to make informed decisions and generate returns on their investments.

AI can be a boon for fraud detection where large amounts of data are analyzed and suspicious patterns are identified in real time. Through real-time monitoring and pattern recognition, AI could detect suspicious patterns. Using Machine learning, AI can learn from past data and cross-reference data from multiple sources, such as transactions, account details, and IP addresses, to create a more comprehensive picture of activity and detect potential fraud.

AI applications such as ChatGPT have the ability to write and review computer code, which has the potential to revolutionize the crypto industry in a number of ways. Steve Jobs once said that the personal computer would be the bicycle for the human brain; AI promises to be the 3500cc Superbike for the brain.

ChatGPT’s ability to write and review code also has the potential to lower the cost of software development. By making it easier for anyone to build websites and apps, could bring the cost of software development to zero, leading to an explosion in crypto projects. This will be especially true for Metaverse, GameFi, and NFT projects, as ChatGPT can help to create engaging environments in Metaverse worlds, come up with compelling storylines for Gamefi games, and brainstorm attractive use cases for NFTs.

AI can help to increase trust in crypto projects and protocols by allowing anyone to understand and audit the code. Because cryptocurrency code is open source, anyone can check to see if a project or protocol is legitimate. However, most cryptocurrency owners have no coding experience and must rely on third-party experts to ensure everything is in order. Anyone, regardless of coding experience, can use ChatGPT to inspect the code of a crypto project or protocol. All you have to do is just copy and paste code from a crypto project’s GitHub to ChatGPT which will examine the code.

Another area where AI can benefit the crypto industry is customer service. Currently, customer service for crypto projects and protocols is virtually non-existent, but AI can change that. AI-powered chatbots can provide quick and efficient customer support. This will increase trust in crypto projects and protocols and make it easier for people to use crypto in their daily lives.

AI cryptos have been some of the biggest gainers in recent months, and this is partly because there’s currently no way to invest in AI companies directly. Ocean Protocol, for example, aims to create a decentralized platform for data exchange, allowing secure and privacy-preserving sharing of data while ensuring data providers are fairly compensated. Prometheus Network is building a decentralized platform to streamline supply chain management, reducing costs and improving transparency through the use of smart contracts. Fetch.ai is creating a decentralized AI-powered marketplace, where various entities can buy and sell services, such as data, computing power, and storage. Numerai uses blockchain technology and AI to create a decentralized hedge fund, where top data scientists can contribute predictions to be used for investment decisions and earn rewards in Numerai’s token.

While AI has the potential to create limitless abundance in the crypto industry, it’s not without its issues. One of the biggest concerns is that ChatGPT has built-in biases that prevent it from doing or saying anything that would be deemed unsafe by OpenAI. This means that ChatGPT cannot provide uncomfortable truths, which could limit its ability to help us understand and solve complex problems. Lack of contextual understanding and common sense is another major problem for ChatGPT. Lastly, dependence on data as the model is only as good as the data it is trained on, which means that if the data is biased, incomplete, or not relevant, the model will not perform as well. Additionally, the model’s performance can degrade over time, as the underlying data becomes stale.

In conclusion, the potential of AI and crypto to revolutionize lives is immense. With AI’s ability to analyze data, create advanced trading bots, detect fraud, lower software development costs, and provide customer support AI is brimming with potential. However, there will always be challenges and obstacles to overcome. AI still has limitations such as biases and lack of contextual understanding that must be addressed. As Humphrey Bogart said in Casablanca, this is the beginning of a beautiful friendship.

India Can Become World Leader in AI & ML: TRAI Chairman Dr. P D Vaghela

New Delhi, February 21, 2023: India has a demographic advantage in IT talent and a fast-growing start-up culture that can be used to its utmost potential for the country to become a world leader in AI and ML. Dr. P D Vaghela, Chairman, of the Telecom Regulatory Authority of India (TRAI), said this at the 17th India Digital Summit (IDS 2023), being organized here by the Internet and Mobile Association of India (IAMAI), in association with Google and MessageBird, on February 20-21, 2023. Quoting a PwC research, he said, Artificial Intelligence (AI) could boost the world economy by up to USD 15.7 trillion by 2030.

In his address, Dr. Vaghela extensively spoke about 5G and 6G use cases and how the government was increasingly supporting R&D for different use cases. “The road ahead is full of exciting challenges and opportunities and one thing is certain the future of India rests on our ability to embrace new technologies, respond to technology disruptions, and seize the right opportunities,” he said.

“The Government is already promoting start-up ecosystem and with over 5 billion IT professionals, India already boasts the largest IT talent in the world. And with startups capitalizing on digital governance, I am sure that India@2047 will be a force to reckon with,” Dr. Vaghela added.

Dr. Vaghela in his address said that the Telecom Regulatory Authority of India (TRAI) intended to regulate the sector with transparency while also promoting competition and safeguarding the rights of citizens.

Referring to the theme of IDS 2023, Amrit Kaal: Digital India@100, Dr. Vaghela pointed out the need to re-emphasize the eight crucial governance issues for India’s journey over the next 25 years. These include: 1) how to revamp our digital governance infrastructure, 2) challenges arising out of convergence and reduced investment cycles due to technology disruptions, 3) identifying appropriate technologies, keeping in mind our demographic advantage, the strength of our IT skills and strength of the SME sector, 4) boosting local manufacturing of digital equipment, 5) keeping technology at the core of policy formulation, 6) practical implementation of whole of the government approach through a collaborative approach, 7) pursuing sustainable and equitable whole of society approach and ensuring socio-economic, digital inclusion and 8) strengthening cybersecurity, bringing in vibrant privacy law and protecting citizens from spam and frauds.

The 17th India Digital Summit will bring together over 150 speakers, including policymakers, regulators, industry captains, and subject stalwarts in more than 60 sessions, with a representation from over 500 digital brands, and the participation of over 3000 delegates.

Halp.co is providing absolutely FREE End-to-End Counselling to Indian students seeking admission abroad.

New Delhi, February 21, 2023: Halp, one of the world’s largest tech-enabled international college admissions coaching platforms backed by the tennis legend Serena Williams, is providing end-to-end personal coach support to Indian students aspiring to study abroad. Halp entered the Indian education sector by setting up Mumbai, Delhi, and Punjab offices. With its 1:1 digital assistance model, Halp’s end-to-end free admission assistance model has earned it a trusted reputation among students worldwide.

Along with admissions counseling, Halp coaches assist the students with end-to-end support in setting up a new life in the new country; including flights, phone plans, bank accounts, accommodation, visas, scholarships, loans, and everything that they need to start their education in that country. “We want students to save their money so they can afford to study abroad at their desired institutions. We are the only company offering premium, end-to-end coaching for free”, said Matthew McLellan, Co-founder & CEO, of Halp.

Halp’s strong partnerships enable students to apply to 15,000+ programs across Canada, the US, the UK, and Australia – they can study their favorite subject in their preferred country at the right institution for them.

Over 18, 000 students from all over the country are being actively placed in more than 3,000 colleges across Canada, UK, US, and Australia. Some of the top programs include – the University of Waterloo, University of Western Ontario, and Queen’s University in Canada; the University of Illinois at Chicago, the University of California Irvine, and Johns Hopkins University in the United States; University of Salford, University of Edinburgh and University of Sheffield in the United Kingdom; Edith Cowan University, Royal Melbourne Institute of Technology and Australian National University in Australia.

Maharashtra investors to get tailor-made business incentives for investments from Andhra Pradesh Government

Investor Summit - Mumbai

New Delhi, 21 February 2023: At Andhra Pradesh‘s successful Investors Meet in Mumbai today, held ahead of its Global Investors Summit 2023, the government assures the fastest single-window clearance, usable coastline, ports, quality power, abundant land bank, state-of-the-art infrastructure to Maharashtra investors for collaborating businesses for growth.

By calling the state of Maharashtra, the largest economy in India, accounting for over 14% of India’s GDP and contributing to 20% of industrial output in the country, Shri. Gudivada Amarnath, Minister for Industries, Infrastructure, Investment & Commerce, Information Technology, Handlooms & Textiles, Andhra Pradesh, said that the industry meet would help improve cooperation between the growth-oriented, economic power-house states in the country.

“With its diversified portfolio across the industry (including sectors such as automobiles, chemicals, aerospace & defence, pharmaceuticals, textiles, etc), Infrastructure (ports, road network), IT/ITeS, Startup ecosystem, Gems & Jewellery, Finance, Tourism, the state boasts of the highest per capita income of $3,800 in 2021-22,” said Shri Amarnath.

“At the moment, 89 large projects are under active implementation with a total investment of INR 2.2 Lakh Crore (USD 27.54 billion) with the potential to create employment for 20,000 people,” he added.

Being the Champion State in Ease of Doing Business, and with the availability of large industrial land banks, 530 industrial estates, 293 industrial parks, 31 MSME parks, 6 special economic zones (SEZs), 3 information technology SEZs, and 3 major industrial corridors, Andhra Pradesh is a competitive investment destination on India’s east coast.

Talking at the Meet, about the state’s rich history of economic and industrial development across multiple sectors, that continue to contribute to the growth of India’s economy, Shri. Buggana Rajendranath Reddy, Hon’ble Minister, Finance & Planning, Commercial Taxes, Legislative Affairs, Skill Development & Training, Government of Andhra Pradesh said that the state is taking big strides as evidenced by its economic growth, the state recorded a GSDP growth rate of 11.43%, which was the highest among all states in FY22 and in the last three years, the state’s exports have increased at a CAGR of 9.3%.

“Over the past few years, the Government of Andhra Pradesh has undertaken several path-breaking reforms and initiatives to strengthen governance, improve the business environment, promote policy stability, drive competitiveness, and enhance transparency, to boost the investment climate,” added Shri Rajendranath.

The government is also inviting businesses to set up shops to its vibrant city of Visakhapatnam which ranks among India’s top 5 cleanest cities as per the recent Swachh Bharat Rankings.

As per Shri Audimulapu Suresh, Hon’ble Minister for Municipal Administration & Urban Development, present at the event, the city of Visakhapatnam is their biggest urban agglomeration. With a coastline that stretches for 85 km, Visakhapatnam is a growing port city with 20 million residents, 5.8 million households, and 681.92 square km of land. “The vibrant coastal city is cosmopolitan in nature and a hub for industrial, educational, and tourist activities attracting investments from Public and Private Companies that include Oil Refinery, Zinc, Fertilizers, Steel, Dredging, Heavy Engineering, Ship Building, and Power Generation. Large-scale industries said, Shri Suresh.

The state of Andhra Pradesh is showcasing its rich natural resources, large investments in infrastructure, land bank, and intensive reforms in rules and regulations at successful investors’ meetings in Mumbai. These efforts, taken together, position Andhra Pradesh as the state where abundance meets prosperity. The event is the fourth of many such meets that is being organized in the run-up to the Global Investors Summit on March 3rd -4th 2023 in Visakhapatnam.

The ministries, state government institutions, and officers from various departments had an open interaction with the investing community in Mumbai today. Promising to handhold potential investors and facilitate the fastest turnaround time. The presentations showcased the present and upcoming infrastructure and the conducive policy environment of the state. Agriculture, Agro-based industries, maritime sector, manufacturing, food processing, ports, IT and Electronics, handlooms, and textiles sectors attracted significant interest at the event.

Andhra Pradesh is India’s gateway to the southeast with its 974 km long coastline, the second longest in the country, 6 existing ports, and 4 upcoming ports. Coincidently, it has also emerged as the fastest-growing state in India, as per the number released so far, with double-digit growth of 11.43% in 2021-22. The state has embarked on a rapid growth path under the able leadership of Sri Y.S. Jagan Mohan Reddy, Honourable Chief Minister. Thanks to the governance reforms and formulation of investor-friendly policies by the government, the state has emerged on top in terms of ease of doing business (EoD) for three consecutive years.

Consistent improvement in the governance framework to create hassle-free investing is augmented by hard infrastructure. The improvements have been duly recognized and the state has received various awards over the last year alone. To name a few the LEADS award for logistics 2022, the Inertia Award for Energy 2022, the ET award for port-led, and the infrastructure project 2022.

The event was also graced by the key functionaries of state government including Shri. Sridhar Lanka, Advisor to the Andhra Pradesh Government, Shri Robin Banerjee, Vice Chairman, CII Maharashtra State Council,- Shri M. Govinda Reddy, Chairman, APIIC, Smt. Bandi Nagendra Punyaseela, Chairperson, APIDC, Smt. Sunitha, Principal Secretary, Handlooms & Textiles, Shri Saurabh Gaur, Secretary, IT & Electronics and Skill Development,- Shri Shanmohan, CEO, AP Maritime Board, Smt. Srijana Gummalla, Director of Industries, Shri Sridhar Reddy, CEO, AP Food Processing Society, Bharat Kumar Coo – AP food processing society, and Industry leaders from Tamil Nadu.

Varanium Cloud Ltd announces the launch of its first container data edge centre in Kudal, Sindhudurg

21, Feb 2023: Varanium Cloud Ltd, an Indian digital technology company, has announced the launch of its second Edge Data Centre in Kudal, Sindhudurg, under its brand Hydra.

The Edge Data Centre is built in a container and enhances the accessibility of the data centre and facilitates efficient data sharing and communication even in the country’s most remote corners. It is designed to be compact and thus can easily be transported to any part of the country easily.

Speaking of the launch, Mr Harshawardhan Sabale, MD, Varanium Cloud Ltd said, “We at Varanium Cloud Ltd aim to bridge the gap between the urban and the non-urban population, and access to technology and information sharing and communication is the key to this. Our container edge data centre enables this and allows us to facilitate connectivity and equitable development, thus, aiding us in our mission to ‘build the phy-gital ecosystem for the #nextbillion’.

This initiative by Varanium Cloud Ltd follows the launch of its first data edge centre in Goa in the month of December. The company also plans to launch another data centre in Mumbai by March 2023.

BharatPe Group appoints Aparna Kuppuswamy as Chief Risk Officer

New Delhi, February 21, 2023: BharatPe Group today announced a new addition to its leadership team with the appointment of Aparna Kuppuswamy as its Chief Risk Officer. A seasoned leader with almost 3 decades of experience in the Consumer Banking Industry with extensive expertise in managing portfolios across all major product lines including credit cards, mortgages, and unsecured personal loans. Aparna will be leading the risk portfolio across the BharatPe Group of companies, including the merchant and consumer businesses. She will be working closely with the CFO and interim CEO, Nalin Negi, to further build a robust lending vertical at BharatPe.

Aparna is one of the highly respected professionals in the banking and financial services industry. Prior to joining BharatPe, Aparna was the Chief Risk Officer at SBI Cards for 14+ years, where she led a number of key projects. Under her able leadership, the company’s portfolio grew by more than 20X. She was also a part of the leadership team that took SBI Cards public. Aparna managed the entire spectrum of risks facing the company in a fast-changing and unpredictable environment. She also defined the risk appetite framework for the company in partnership with frontline business and operational groups as well as working closely with the Risk Management Committee of the Board. She also ensured that Credit, Operational, Fraud, Regulatory, and Information security risks are defined, measured, reported, and monitored closely. Aparna also managed the Technology Risk function through the CISO organization by managing the physical and cyber security policies and practices. She also worked extensively on improving the security architecture and posture of the company. Prior to working with SBI Cards, Aparna was Director, Credit Policy, at Ameriprise Financial. She has also held leadership roles at ABN AMRO Bank and Bank of America. Aparna is a Master’s in Finance & Control from the University of Delhi.

Commenting on the appointment, Nalin Negi, CFO, and interim CEO, BharatPe said, “ At BharatPe, we are committed to addressing the US$ 380bn credit gap for MSMEs and small merchants. In the coming months, we will aggressively focus on building the lending business across Bharat as well as roll out a range of credit products for our merchant partners and consumers. Aparna with her in-depth understanding of all facets of risk strategy, credit policy, and portfolio management, as well as extensive industry and product knowledge, will play a vital role in the next phase of our growth story as well as helping us in becoming IPO ready. Additionally, Aparna’s understanding of the consumer side of financial services will help us build cutting-edge products that are not only relevant but also are risk aversive. Lastly, her expertise in managing technology risk will ensure we build highly secure products for our merchant partners and consumers. On behalf of the leadership team at BharatPe, I would like to extend a very warm welcome to Aparna.”

Amit Jain, who is currently the Chief Risk Officer of BharatPe will be working closely with Aparna and will be investing more of his time in collections and underwriting, from a merchant standpoint.

Added Aparna, “BharatPe’s success story in the fintech industry is a case study in itself. In just 4+ years, the company has emerged as one of the biggest flag bearers of digital payments and B2B lending in the country. Today, it has an entrenched network of over 1 crore merchants in 400+ cities. The company has also done phenomenal work in facilitating credit to merchants – with over Rs. 8000 crores worth of loans facilitated to lakhs of merchants across the country. I am really excited to be a part of the promising organization and spearhead the risk and credit strategy for the BharatPe Group of companies. I look forward to working with the team to build new products, that will make a huge impact on millions of unbanked and underserved businesses and play a key role in making India a truly Digital economy.”

KAYAK reveals the most searched travel destinations for Indian Couples and Solo travellers in 2023

New Delhi, India: Travelling and sharing new experiences are among the best ways to draw loved ones closer. Whether planning a trip with your beloved to your favourite beach, setting out on a solo trip to a remote destination or simply checking in to a hotel with a view, consider travelling to one of these must-visit locations to celebrate and experience the true meaning of bonding, serenity, and love.

According to Tarun Tahiliani, India Country Manager, KAYAK, “Travel searches on KAYAK paint an interesting picture in 2023. This year, we’re seeing people excited not only to travel with their partners but also with their friend groups and even by themselves. While couples are excited to visit the most romantic and relaxing destinations like Bali and Maldives, solo travellers are looking forward to adventures in exciting Singapore or Bangkok. Evidently, above all else, people are choosing to embrace their love for travel in 2023!”

Most popular couple destinations in 2023*

Based on flight searches made on KAYAK.co.in

 

Average per person Return Economy Flight for travel in 2023
  1. Goa, India
₹10,698
  1. Bali, Indonesia
₹37,312
  1. Dubai, United Arab Emirates
₹26,785
  1. Malé ,Maldives
₹23,207
  1. New Delhi, India
₹9,653
  1. Bangkok, Thailand
₹22,796
  1. Kochi, India
₹8,544
  1. Andaman and Nicobar Islands, India
₹21,602
  1. Mumbai, India
₹8,091
  1. London, United Kingdom
₹74,773

The top 10 most searched destinations for couple travel present a variety of domestic and international destinations that are perfect for blissful sojourns. Within India, couples are looking for the perfect mix of romance, seclusion and adventure at beach destinations like Goa, Andaman & Nicobar Islands, and Kochi. Walking hand-in-hand down the urban locales of New Delhi and Mumbai are also on the Valentine’s Day itineraries for Indian couples. Overseas destinations that Indian travellers are considering include some decidedly dreamy destinations for starry-eyed pairs such as London, Bali, Dubai, Bangkok and the Maldives, where they can revel in some alone-time, admire picturesque backdrops together, or even sneak-in some shopping!

Even if you don’t have a particular someone to travel with this year, Oscar Wilde once said “To love oneself is the beginning of a lifelong romance.” Many people do not consider travelling alone. However, if done correctly, solo excursions can be just as enjoyable.

Most popular solo traveller destinations in 2023*

Based on flight searches made on KAYAK.co.in

Average per person Return Economy Flight for travel in 2023
  1. Kochi, India
₹5,564
  1. New Delhi, India
₹8,758
  1. Goa, India
₹10,238
  1. Singapore
₹26,052
  1. Mumbai, India
₹7,541
  1. Bangkok, Thailand
₹23,623
  1. Bali, Indonesia
₹37,381
  1. Leh, India
₹6,516
  1. Malé, Maldives
₹23,210
  1. Bengaluru,India
₹7,900

The top 3 most searched destinations by solo travellers – Kochi, New Delhi, and Goa – indicate an interest in quick domestic getaways that solidify self-love with a variety of experiences. The fast-paced, solo traveller-friendly destinations like Singapore, Bangkok, and Maldives remain preferred destinations for Indian travellers as they look to treat themselves to eclectic cuisines, cutting-edge entertainment, or just a relaxing break.

KAYAK travel tips:

  • Use a travel search engine: KAYAK has the tools and filters to help you find great deals, including the Explore feature, which shows destinations by price. Before planning your journey, check the latest travel restrictions in your destination. KAYAK’s travel restrictions map provides real-time updates on COVID-19 restrictions and entry requirements of individual countries.
  • Set a price alert: As one of KAYAK’s most popular features, price alerts help travellers save money by alerting them when prices change for a flight or hotel they want. If a flight you’re eyeing drops in price, KAYAK will alert you so they can lock in that new price, instantly saving you both time and money.
  • Manage and stay up to date with your travel: KAYAK has built the trips feature on its app and website, that allows users to plan, build and manage their itineraries for travel of any length, in any location. The platform allows users to get real-time updates on any cancellations, stay informed about unexpected changes, delays or gate changes that may arise and even find their luggage on the right conveyor belt after landing at the airport

Summer Research Internship Program’ Announced by Goa Institute of Management

New Delhi, 20 February, 2023: Undergraduate and postgraduate students from across India can learn the ropes of academic research by signing up for the upcoming ‘Summer Research Internship Program’ at the prestigious Goa Institute of Management.

The purpose of the program is to prepare highly motivated undergraduate and graduate students for research projects under the guidance of GIM faculty members across a variety of fields.

The GIM faculty will train the participating students about the working methodology and processes involved in writing research papers i.e methods, analysis, drawing conclusions, sampling, etc. Students can choose from a variety of subjects like Big Data Analytics, Finance & Accounting, General Management & Economics, Healthcare Management, IT & Operation Management, Marketing, and Organizational Behavior & Human Resource Management which are all part of the extensive and intensive curriculum offered by GIM.

GIM-SRIP seeks to advance outstanding students early in their careers by giving them access to a wide range of research experiences and knowledge. The GIM, a research-intensive institution, has experienced faculty who have been a part of multiple international research collaborations with the likes of WHO and Harvard University. The institute’s professors have also won accolades for their research at prominent management conferences in India and abroad.

“The objective of the ‘Summer Research Internship Program is to provide a window to the world of intensive academic research and to familiarise them with the process. The next generation of business leaders need to participate in the overall contribution to the body of knowledge. That is not what has been occurring in the country lately. Grand theories, innovative ideas, and goods coming from India are not something we see often and that needs to change. The research culture has definitely improved but we have a very long way to go,” says Dr. Ajit Parulekar, Director of GIM.

The eight-week-long program will run through the second week of April to the third week of June and the students will receive a weekly stipend along with free accommodation and food at GIM. The final date of receiving applications is 28th February 2023.

Eye Square Highlights the Importance of Smartphone Eye Tracking in Its Latest Report

Mumbai, 21  February 2023: eye square, an innovative market research company, recently carried out a survey with its partner Oculid, inviting 100 US participants to record data by making use of real InContext Research and eye-tracking analysis on the participant’s personal smartphones at home to explore different usage scenarios.

Additionally, the report highlighted that Americans spend 200+ minutes daily on social media, which is increasingly relevant for advertising and online shopping. It also provided insight showing that 66 percent of all searches on social media platforms tend to happen on mobile phones.

Volga Benjamin Fernandez, Director (India), eye square, said, “The case study presents us with the opportunity to highlight several benefits of mobile eye-tracking software to brands and how it can enable them to grow without breaching any privacy concern of the customers. Further, it sets the right tone for the brands present in India and how they can use the expertise of eye square and get insights into what the customers see, think, feel and do and what makes the difference.”

The report showcased how eye-tracking software can enable brands to see the real consumer behavior of customers on their personal devices. The use of eye-tracking software presents brands with quality control and analysis beforehand so that the results can be accessed immediately, reducing the waiting time since all recordings can be done simultaneously.

The report lays down a strong map filed for the eye tracking software to be utilized in the Indian digital advertising ecosystem from the brands due to the increase in internet and smartphone penetration, rising e-commerce and online transactions, favorable government policies, increased consumer trust in online shopping and growing middle-class with higher disposable income.

Furthermore, the report highlighted combining implicit methods and in context technology environments like Amazon, Instagram, or YouTube sandboxes make eye-tracking live up to its best, allowing brands to measure the effects the ads compare them automatically over groups and designs instantly.

According to recent studies, the average time an Indian spends on social media daily is approximately 3 hours. Online shopping and advertisements account for a large portion of social media usage in India, according to some studies. In India, social media usage has seen a rapid increase in recent years. This is estimated that a considerable amount of screen time is dedicated to viewing advertisements and shopping online.

In the context of the Indian market, eye square will present brands with insights on digital advertising platforms like Google, Facebook, YouTube, Amazon, Instagram, LinkedIn, etc., allowing them to customize their ads in accordance with the specific target audience and advertising goals of the business consumer preferences on the respective platforms.

Naredco Mahi Announces Its 2nd National Convention

New Delhi, 21 February 2023: NAREDCO Mahi established with a vision to enrich, empower, educate, and encourage the participation of women in real estate and allied industries, announces its second national convention on 3rd March at New Delhi.

The Convention will have a diverse range of seminars with a focus on four distinct themes. The conversation will be based on Water Saving, Empowering Real Women in the Real World, Green Building & Sustainability, And Start-ups. It will spark lively debates about how the Real Estate Industry can successfully recycle WasteWater and transition to net zero water waste, as well as how the sector can provide sustainable, energy- and water-efficient solutions. It will also shed light on the essential components of gender integration, how society is moving in the direction of Empowering Women, Gender Pay Equity in the Real Estate Industry, and Underrepresentation.

The Convention’s goal is to highlight the contributions and potential of women in real estate while also engaging in meaningful discussion about some crucial issues facing the sector, such as sustainability, environment-conscious practices and industry-wide policy frameworks, and innovative technology in Real Estate Development.

The Themes for the Sessions will include: ways to go Jal Bachao Kal Bachao, Empowering Real Women in the Real World, Green Building & Sustainability, and Entrepreneurial Mindset: Scale & Growth of Indian Start-up.

The convention will bring together executives from the public and private sectors as well as the management of NAREDCO and NAREDCO Mahi. Shri Parveen Jain, Chairman, NAREDCO; Dr. Niranjan Hiranandani, Vice Chairman, NAREDCO, Shri Rajan Bandelkar, President, NAREDCO; Dr. Ananta S. Raghuvanshi, President, NAREDCO Mahi will grace the occasion. Some well-known dignitaries and keynote speakers who will likely address the gathering are Mr. Gurmit Singh Arora, President, of Indian Plumbing Association; Mr. Ramveer Tanwar, Pond Man of India; Mr. Sanjay Dutt, CEO, of Tata Housing; Padmashri Popatraoji Pawar; Smt. Sampat Devi, Gulabi Gang, and Mr. Kavindra Taliyan, Ex CEO, Atal Incubation Centre, NITI AAYOG and Member Steering Committee, Ministry of Communications. Professionals, service providers, and business owners from all across the country will also have the chance to network and gain from the sessions.

“Over the past decade, the Real Estate Industry has undergone substantial upheaval. The industry has changed from being mostly informal and unorganized to becoming more structured and organized. Some good talent, regardless of gender, has emerged as a result of the sector’s formalization and consolidation. The entry of large corporations into the sector has also increased opportunities for professional women. This does not negate the fact that there are still areas of the Real Estate market where women find it difficult to get into. Therefore, it will be beneficial to see women in top positions in the Real Estate Sector since they will act as mentors and role models for the subsequent wave of female workers. Furthermore, women have acquired the trust of their peers, bosses, and clients in order to prove their worth in the real estate industry, or any other profession for that matter.” said Dr. Ananta S. Raghuvanshi, President, NAREDCO Mahi.

“Women have been breaking free from the constraints of a patriarchal society in recent years, reaching new heights in a variety of fields, including real estate. The fact that the industry is now much more organised and provides equal opportunity for everyone is one of the major paradigm shifts. Businesses are increasingly considering adopting a more inclusive workplace culture. Additionally, more and more women are ascending to executive roles in the Real Estate Sector, shattering the adage about the “glass ceiling.” Moving forward, we must maintain our focus and create ‘Policy Frameworks’ that can draw a broad workforce to real estate careers. To create a more diverse, equitable, and inclusive workforce, organisations must continue to prioritise Diversity, Equity, and Inclusion (DE&I) efforts.” Stated Mr. Rajan Bandelkar, President, NAREDCO.

The skill and ingenuity that Women possess have been well recognized, and women are building their repertoires in Real Estate and various asset classes, as executives, promoters, architects, designers, developers, realtors, lawyers or consultants, among others.

The main goal of NAREDCO Mahi is to provide women leaders and business owners with a platform that will further enable inclusion, knowledge sharing, mentoring, and networking in order to advance the Real Estate and housing industries by empowering women to participate in the creation of National Policies, Programmes, and Fiscal Reforms. The mission of NAREDCO Mahiis to advance equality of opportunity and professional competence. A new wave of Female Entrepreneurs is emerging in the Real Estate Sector as more and more women actively participate in all facets of Real Estate Development, purchase, and sale.