Archives February 2023

IPRS: Shaping the Future as a Music Copyright Society

The IPRS has gone on to become the most invaluable and desired support system of the Indian music industry today. Standing strong for owner’s rights, royalties, and promoting the creators’ causes, have been driving IPRS while keeping it invigorated and focused over the years.

The amendments in the Copyright Act in 2012 cleared the way for a new beginning for IPRS and the fraternity of Music Creators & Publishers. IPRS set forth on its new journey in 2017 with a clear task in hand, led by the new board and Javed Akhtar as the Chairman. The same year IPRS got registered as a Copyright Society by the Government of India. The IPRS has since then grown from strength to strength to become the leading music copyright society in India, representing the authors, composers, and publishers of music. In 2018 the re-admittance of the IPRS as a Copyright Society in the apex Paris-based International Confederation of Societies of Authors & Composers (CISAC) further led to the wider acceptance of the IPRS as a top global copyright society.

The following years saw IPRS signing strategic licensing deals with major International Digital Service Providers (DSPs) and significant players in the Indian music industry shooting the IPRS revenue from INR 46 crores in FY2017-18 to a whooping INR 314 crores in FY21-22. A jump of over 500% in 5 years. IPRS went on to be recognised as the fastest-growing music collection society in the world by CISAC. During the recent pandemic, the critical role of copyright societies like IPRS became even more evident when the regular sources of income from the music industry were severely hit. By distributing royalty amounting to INR 210 crores, along with regular grants and aids, IPRS has proven its pivotal role in the sustenance and welfare of the Music community. FY22-23 IPRS is expected to touch INR 400 crores in revenues and surpass INR 300 crores in royalty distribution.

With the growing role of copyright societies in the digital era, there’s little to benefit and everything to lose without embracing technology in its ever-evolving avatar. Being the progressive society it is, it was only expected that IPRS would readily adapt to new-age technology for the benefit of its members. The launch of the Backoffice backed Members Portal has been a major milestone in terms of technology advancement and has brought increased transparency to the overall system. IPRS members, today, unlike in earlier years, are in control of their data and have the convenience of checking their data online thus flagging off errors and helping in efficient data management.

Today, music is created, distributed, and consumed digitally. But tracking, matching, processing, and distributing billions of usages is incredibly complex and requires massive investments in IT and specialised human resources. Better licensing and improved data management & processing backed by technology have been the secret sauce of IPRS’ success. The result of this development is visible through increased income, robust data processing along with frequent and increased royalty distribution. IPRS will continue to improve its systems for greater transparency and a better experience for its members and licensees.

On the membership front, IPRS has been very active in speaking to members and listening to them. Advancement in technology has made it mandatory for the modern-day creator to be hand in hand with the need to upgrade to rapid changes. IPRS’s ongoing forays to help music creators and publishers achieve their goals through knowledge and know-how are efforts to help them deduce how the music business works at an everyday level. It has also emerged as a strong voice for its members on issues plaguing the music industry, on various platforms, and in multiple institutions. Such and many other visionary initiatives have seen the IPRS membership mount up to over 10K. More and more music composers, authors, and publishers have begun investing their implicit faith in IPRS.

The coming times will see a fully geared-up IPRS shinning amid emerging opportunities and challenges, adhering to the highest levels of commitment while remaining true to its core values of Solidarity, Equality, Resilience, and Transparency to serve the interests of its members and the music community at large.

Commenting on IPRS’s journey so far, legendary poet, lyricist, screenwriter, and IPRS Chairman Javed Akhtar Sahab said, “I am pleased with the IPRS’s initiatives, led by the CEO, Mr. Rakesh Nigam, to not only safeguard the rights of music creators but also consistently reach out to them through various initiatives to ensure they are aware of their rights over the music they create. I am happy that the IPRS not only survived the pandemic but could also distribute frequent royalties to the members and financial aid to many struggling to make ends meet. And all these were made possible due to the commendable increase in revenues and our ability to do what was necessary during a calamity. Concerted efforts by IPRS at problem-solving in vexing matters have shown visible gains that have brightened the prospects of our members and stakeholders. For further progress and development, I hope our government will appreciate our efforts and give us a helping hand in building a more compliant music ecosystem, which we will always need.”

Commenting on IPRS’s role, music maestro A. R. Rahman said, “As an IPRS member, I am glad to see IPRS evolving as a strong pillar of the music industry. It has not only emerged as a prominent voice upholding its members’ rights and ensuring their due credit and royalties but has been actively working to support its members with the required knowledge and guidance, to help them make the most from the music they create. With its expanding footprint and rapid advancements, the role of IPRS has gained considerable significance in the burgeoning Indian music industry.”

Commenting on the IPRS initiatives legendary lyricist and IPRS Board member, Sameer Anjaan said: “As an author myself, I am happy to state that IPRS has worked hard to guarantee that music creators are acknowledged and credited for their work and that their creativity is respected. I appreciate the efforts made to raise awareness of copyrights and licensing matters through various initiatives that will help drive compliance and bring about a mindset shift. Non-compliance with music licensing norms continues to plague the nation, draining the music industry of huge revenues and depriving the creators and music owners of what is rightfully theirs.”

Rakesh Nigam, CEO of IPRS said: “Our five-decade journey has been incredible, and we feel privileged and honoured to continue on this path of collective growth with our members and business partners. We are thrilled to be setting a new benchmark with every passing year and want to smash the ceiling in revenues and royalties for our members. However, compliance with music copyright remains a big concern for CMOs like IPRS. Although our efforts to develop a more compliant music ecosystem continue, we invite all key stakeholders and industry groups to join us in paving the way for a prosperous future for music and its makers.”

“IPRS is a not-for-profit Society owned by its members, working to ensure fair remuneration for the utilisation of their music. Music is more than an industry. It is a cultural powerhouse. I take this opportunity to thank all who have joined us in our efforts to promote music and its creators and leave a message for the rest that denying royalties to those deserving will dampen creativity and ultimately weaken the cultural fabric of the nation.” added Mr. Nigam

Amara Raja Group company Mangal Industries and AXISCADES, a technology solutions company, sign MOU for strategic partnership

Hyderabad, 21 Feb 2023:Today, Mangal Industries Limited, a part of the Amara Raja Group, entered into a strategic partnership with AXISCADES Technologies Limited, a leading technology solutions company. The MOU covering engineering, digital, and manufacturing collaboration was signed today by Mr. Harshavardhana Gourineni, Director, of Mangal Industries, and Mr. Arun Krishnamurthi, MD and CEO of AXISCADES.

Having evolved as a design-led manufacturing company, Mangal Industries serves a broad spectrum of industries with deep domain expertise in auto components, metal fabrication, tool works, storage solutions, and custom fabrication. With this partnership with AXISCADES, Mangal Industries is geared up to address the digital engineering and manufacturing needs of global companies in the fields of aerospace, defense, medical and heavy engineering as well. Globally, digital engineering is fundamentally changing the nature of ER&D (Engineering Research & Development) spending and driving its robust growth with the market size pegged at $1 Trillion.

 

Mr. Gourineni on the occasion said “Our three decades of capability building in precision manufacturing are complemented well by the digital technology expertise of AXISCADES. Together, our industry-centric approach and comprehensive product engineering solutions will allow us to address and support our customers across their full value chains.”

Mr. Arun Krishnamurthi, CEO & MD of AXISCADES, commented “This strategic collaboration with Mangal Industries leverages AXISCADES’ proven capabilities and takes it to an advanced level with cutting-edge product design, manufacturing engineering, and Industry 4.0 solutions for our combined clientele, and allows us to tap new sectors as well. With a common long-term goal, we are confident of adding value and edge that our customers seek through the combination of our expertise areas.”

AXISCADES currently has over 2,700 engineers and 17 state-of-the-art Global Engineering Centers spread over North America, Europe, India, and APAC.

Infiniti Mall associates with Sunset Cinema Club to enthrall patrons through unique cinematic experiences

Mumbai’s premier shopping, food, and entertainment destination – Infiniti Mall associated with Sunset Cinema Club to create an indelible movie-watching experience with Holly Bolly Evenings for its customers. Indulging in resplendent outdoor screenings, Infiniti Mall keeps its patrons engaged with a fascinating experience of watching movies under the stars over the weekend. Infiniti Mall commenced with open-air movie screenings in partnership with Sunset Cinema Club (SCC) in April 2022 and has completed over 40 open-air screenings at Infiniti Mall Malad and is the flagship venue partner.

Sunset Cinema Club kick-started operations in 2017, adding an element of freshness to the saturated market with its outdoor movie screenings. Open-air screenings present an opportunity for viewers to experience something out of the ordinary, watching engaging films in an exuberant environment together as a community.

International Epilepsy Day- Understand the importance of eradicating the myths associated with the disease

dr.ravi-kumar-paediatric-neurologist-in-bangalore.jpg by Dr. Ravi Kumar C P, Consultant – Paediatric Neurology, Aster CMI Hospital, Bangalore

Every year on the 2nd Monday of February, International Epilepsy Day is celebrated globally to raise awareness about the disease. This year the theme for International Epilepsy Day is ‘Stigma,’ which aims to highlight the stigma that people living with epilepsy have to deal with on a day-to-day basis.

Many people in our country consider epilepsy as a curse, due to which, people with epilepsy are unable to find suitable jobs, children don’t get admissions to schools and support in education and several marriages are broken because of a stigma of epilepsy.

Many myths and misconceptions also contribute to the stigma surrounding epilepsy and deprive patients of appropriate treatment and management. For instance, people consider epilepsy as a mental disorder that limits a person’s ability to perform certain activities and even think that it is contagious.

To dispel such myths and misinformation and help patients with epilepsy get timely treatment, with this article we aim to increase public awareness on International Epilepsy Day.

What is Epilepsy?

Commonly known as fits, Epilepsy is a disorder that affects the central nervous system due to which our brain shows abnormal electrical activity and causes recurrent and unprovoked epileptic seizures. It is a chronic neurological behaviour which is identified as seizures.

It is one of the most common neurological disorders that roughly affects over 65 million people worldwide. While anyone can develop epileptic fits, it is generally found among people who have a history of brain injury or have inherited it from their family members. In children most of the times, it is of unknown cause.

Even though the exact cause of epilepsy remains unknown, this condition affects more men than women and is commonly seen in children rather than adults. If you or your child is having a series of two unprovoked seizures then you must immediately consult a doctor.

What is a seizure and how is it different from epilepsy?

A sudden rush of electrical activity in the brain is known as a seizure. People who undergo an epileptic attack undergo mild and self-remitting seizures with the following characteristics –

● Loss of consciousness while undergoing a violent episode

● Drooling and or incontinence of bladder

● Abnormal or jerking movements of limbs

People often get confused between epilepsy and seizure. A stark difference between the two is that seizure is a single occurrence of fits whereas epilepsy is recurrent and unpredictable incidents of seizures.

What are the symptoms and causes of Epilepsy?

Symptoms of epilepsy vary from person to person and depend on the type of seizure a person is undergoing. The most common signs and symptoms include –

● Difficulty in movement and stiffness of muscles and joints

● Disruption of senses, or other cognitive functions depending on the severity

● Unavoidable jerks/convulsions in the body

● Psychological symptoms include anxiety and déjà vu

While the exact cause of epilepsy remains largely unknown, some of the pervasive causes of epilepsy are:

● Brain damage, severe head injury or a stroke during birth or gestation causing causes a lack of oxygen transfer to the brain

● Some specific genetic syndromes and abnormalities or associated brain malformations such as arteriovenous malformations (AVMs) and cavernous malformations

● Brain tumour or an infection like meningitis, encephalitis, or neurocysticercosis leading to epileptic episodes

What are the common myths associated with epilepsy?

The common myths, misconceptions, and social stigma attached to epilepsy include –

● Epilepsy is contagious – However, the fact is that you cannot simply catch epilepsy like the common cold from one person to another

● People with epilepsy can swallow their tongue – Most people think that people with epilepsy can swallow their tongue during an episode, and try to force things in the mouths of the patients. But, the fact is that you must avoid putting something in the mouth of the patients while they are undergoing a seizure as they recover within a minute.

● Epilepsy makes you disabled and people with epilepsy can’t work – These are the commonest myths that have prevented several people from taking timely treatment. People need to understand that epilepsy is not a mental illness and that patients living with epilepsy possess the same skill sets and intelligence as the rest of us. While some people with epilepsy are unable to work, others are successful and can be found in every sphere of life and at all levels of the business including government, the arts, and the professions.

Why do we need to embrace awareness and encourage early prevention?

It is critical to eradicate these misconceptions associated with the disease and normalize people with epilepsy. If all of us promise to work towards spreading awareness about the disease then we can empower several epileptic patients and their family members to take timely action and specialist care. This can help save the lives of several patients who are dealing with this dreadful disease.

Universal Robots showcased Versatile collaborative Robots (cobots) With Plug-and-Play components at India Industrial Automation Robotics and Electronics Expo (IIAREE) 2023

India, February 21, 2023: Universal Robots (UR), the global leader in collaborative robots (cobots), demonstrated how cobots of various payloads can safely and efficiently support the automation of sought-after tasks in manufacturing and industrial settings, when integrated with end-effectors from the UR+ ecosystem, in the recent India Industrial Automation Robotics and Electronics Expo (IIAREE), held at the Pragati Maidan, New Delhi from 16 to 18 February 2023.

Visitors to the booth experienced first-hand the ease of control and deployment of UR cobots in industrial applications such as machine tending and pick and place, and the power and force limiting characteristics of UR cobots, which enable humans and cobots to work in close proximity safely.

Fast-to-Deploy Cobot Solutions on Display

UR created UR+, an ecosystem of partners with application kits and plug-and-play components compatible with UR cobots, to provide users with ready access to a collection of certified peripherals for fast deployment. Today UR+ is the industry’s largest ecosystem, with over 300+ UR partners and over 400+ certified UR+ components. Users can easily seek out the right tool for their UR cobots to meet their unique and evolving business needs.

At the booth, UR showcased proven automation solutions, integrating UR cobots of various payloads with plug-and-play end-effectors from UR+ ecosystem partners. These include:

• UR3e: The UR3e cobot carries a payload of up to 3 kg, with a small footprint of only 128 mm. At the expo, UR3e was mounted with a 2-finger gripper from SMC, providing a plug-and-play configuration for immediate use.

• UR5e: With a payload of 5 kg, the UR5e cobot is a lightweight robot arm that tackles medium-duty applications with ultimate flexibility. At the event, the cobot was fitted with OnRobot’s 3-finger gripper, an ideal component for gripping a wide range of cylindrical objects in machine tending applications such as CNC lathe machines. It has a strong and stable grip, and is designed to automatically centre the workpieces for precise placement, enabling fast deployment.

• UR10e: Carrying a payload of up to 12.5 kg, UR10e is a versatile cobot with 1300mm reach. At the expo, the cobot was fitted with a pneumatic, a universal pneumatic gripper interface that can plug and play two pneumatic grippers from any brand. UR showcased how the cobot can effectively accomplish the job of machine tending tasks.

• UR16e: The UR16e cobot handles an exceptional payload of 16 kg. At IIAREE, the cobot was fitted with the PHD Flexion gripper, a new technology inspired by the motion of a human hand. The gripper consists of finger modules with multiple joints and can be assembled in radial or parallel hub arrays with one to five fingers in each position. Built for industrial strength for heavy or awkward lifting, yet with human hand adaptability for more delicate and sensitive product handling, the UR cobot and Ph.D. The flexion gripper combination can conform and adapt to various workpieces, offering a high level of versatility and application potential.

“Manufacturing sector is emerging as one of India’s high-growth sectors and the shift towards automation is expected to increase efficiency and boost production in the manufacturing industry. At IIAREE 2023, we are honored to showcase the many advantages cobots can bring to the factory floor, and to present a variety of proven automation solutions for better efficiency and a safer workplace,” Mr. Sougandh K.M, Country Manager of India, Universal Robots commented.

Ladakh runners bags the winner positions in 10 km marathon at Ankita Konwar, Founded Invincible Women’s Run in Mumbai

Mumbai…21 February 2023… Ladakh runners secured three winning positions at the 1st edition of Invincible Women’s Run in Mumbai. Milind Soman flagged off the event in Mumbai on 18th and 19th February 2023 at Inorbit Mall, Malad, Mumbai. Ankita Konwar, Founder of Invincible Women’s Run has conceived this initiative to give an opportunity to each and every woman to prioritize her health and to urge them to take a step towards a healthier, happier, and fitter life. The initiative is managed by Smiling Tiger Experiences LLP, which aims to promote awareness of healthy lifestyles for women.

The 1st winner of the 10km marathon, Tashi Ladol completed it in 40 minutes 27 seconds, Stanzin Chandol and Stanzin Dolkar took 40 minutes 57 seconds and 41 minutes 13 seconds respectively to reach the finish line.

Invincible Women’s Run is first of its kind Women’s only marathon in the world which offers both formats of running distances i.e. long distances – Limitless 100 km, Super 75 km, Fabulous 50 km, and short distances – 10 km, Lifelong Fight Lazy 5 km and 3 km. 100 km relay has also been introduced with four women per team each running 25 km.

Face of the Invincible Women’s Run, Milind Soman said, “I have been associated with many marathons but being the face of Invincible Women’s Run is definitely special not only because it’s founded by Ankita, my wife but also because it truly represents the resilience of the women in our society. The innovative format of Invincible Women’s Run has motivated ordinary women to test their endurance and take up distances such as 50, 75, and 100 km pushing their physical and mental capabilities. It was heartening to see them burn the road and do incredible things when it comes to fitness. Flagging off Ankita for the 100 km relay as she ran to encourage other women participants will be memorable.”

Milind further added, “So many people in our society today have forgotten the immense physical and mental capability that the women are blessed with as human beings and often find the idea of running Lifelong Fight Lazy 5k or walking 10km tough. The fact that these women, even at the age of 40 or 50, with no previous experience of any exercise or sport, can even imagine themselves running 50km or 100km, is just so inspiring!”

Ankita Konwar, Founder of Invincible Women and Director of Smiling Tiger Experiences LLP said, “The idea of Invincible Women’s Run has finally turned into a reality. I am overwhelmed with the tremendous response to the 1st edition which has proven that women thrive when it comes to endurance. It was amazing to see the determination and courage of the women to run long distances effortlessly. Hence everyone who’s participating in this event, is an invincible woman. Invincible Women want to celebrate and encourage each woman who has this fight in themselves.

I am grateful to the support we have received from the participants and our partners.”

Over 25 visually impaired girls and 20 baby-wearing mothers along with grandmothers and cancer Sheroes participated in the run enthusiastically. There was an overwhelming response from corporates as well. Each of the participants received a free health check-up tag from HCG, the medical partner of Invincible Women’s Run. There were Special counters – No Guilt! Period stall for promoting awareness about menstrual hygiene and Chase your blues away stall for promoting mental health awareness.

Mr. George Alex, Regional Business Head- Maharashtra, Healthcare Global Enterprises Limited said, “We are happy to be associated with this initiative which provides an opportunity to support the women who want to push their mental and physical barriers and do incredible things in the fitness segment. We believe that women are born with the tenacity to overcome obstacles and achieve extraordinary things. It was incredible to witness such endurance and enthusiasm from women of all ages.”

Invincible Women has received a huge responses from the sponsors like Lifelong, Vedika, Inorbit Mall Malad, Red FM, The Westin Mumbai Garden City, Maitrayana, Decathlon, Anmol Baby Carriers & Accessories, Afterlife, inc5 Shoes, Indinoir, Hunk Golden, Framcrafters Photography, WhatNext, have extended their wholehearted support for this special Run designed to involve women from all the background of the society.

About Invincible Women Run:

Invincible Women, conceptualized by Ankita Konwar and Smiling Tiger Experiences LLP to promote awareness of healthy lifestyle for women. The event is scheduled on 18th and 19th February 2023 in InorbitMall, Malad, Mumbai & the face of the event is Milind Soman. Designed to encourage and inspire all women to address the issues that might be visible or invisible barriers to prioritizing their health. Invincible Women’s Run provides a unique, safe, and empowering platform for women to thrive in their fitness journey.

Invincible Women have 6 run categories as mentioned below:

Limitless 100k | Super 75k | Fabulous 50k | 10k | Lifelong Fight Lazy 5k | 3k

All participants have received:

Running Bib Number | T-shirt | Finisher Medal | E- certificate for all the participants | Timing certificate for the participant who has opted for the chip | Refreshment post run on the main day

And above all, an amazing life changing opportunity!

Invincible Women Special Initiatives during the event:

1. Breast Feeding Zone for baby wearing mothers.

2.Training in different exercises that can be done at home.

3. No Guilt! PERIOD. counselling and information on menstrual hygiene.

4.Train to run in a saree.

6. Be a guide to a Visually Impaired runner.

7. Green no plastic Water Stations.

8. Recycled Goodie Bags.

Crayons Advertising files DRHP with NSE Emerge

New Delhi/Mumbai, February 21, 2023: Crayons Advertising Limited, India’s leading integrated and innovative advertising agency, today announced the filing of its Draft Red Herring Prospectus (DR P) with NSE Emerge for its initial public offering. The company plans to offer 64.30 lakh Equity Shares of face value Rs 10/- each through the book-building process. Corporate Capital Ventures is the book-running lead manager to the issue. While Skyline Financial Services Is Registrar of the issue.

Promoted by Kunal Lalani, Crayons Advertising is a three-and-a-half-decade-young, award-winning, and integrated firm that provides a high-end ecosystem comprising an end-to-end ad tech communication solutions platform for advertising media services. Its services span brand strategy, creative solutions, events & activations, digital media, and traditional media planning and buying. The proceeds from the initial public offering will be used in building infrastructure and cutting-edge technology for expansion (Rs. 15.28 crore) and funding working
capital requirements (Rs. 14.50 crore).

The Indian advertising market was valued at nearly Rs. 67,000 crores in 2020 by Expert Market Research. The market is expected to grow at a CAGR of 11% during the forecast period of 2022-27 to reach Rs. 1,25,300 crore by 2026. The Indian advertising market will remain the fastest growing in the world over the next two years, as per a new report by Dentsu International. With a growth rate of 16 percent in 2022 and ad spending that will increase by 15.2 percent in 2023 and 15.7 percent in 2024.

Recently, the company announced that it won marquee mandates, including TATA SONS, National Skill Development Corporation, Indian Oil Corporation, TATA Croma, and Bank of Baroda. The mandate of the National Skill Development Corporation is to transform the brand notion and strengthen the connection with youth. The agency’s experience in handling government businesses played a vital role in the final selection for taking over its social media mandate.

Within the TATA Group Companies, Crayons recently bagged the social media mandate for TATA SONS. In the last couple of years, the agency has handled and executed multiple prestigious campaigns for the TATA Group. Crayons also worked on the Tata Mumbai Marathon campaign, which serves as a case study in awareness and engagement. Furthermore, in the past year, Crayons Advertising was appointed by TATA to launch the historic Air India transition campaigning of Change’ and handle TATA Croma’s creative mandate.

Vanity Wagon Announces “Mix It Up Online”, A Three-day Virtual Event

New Delhi, February 2023: Vanity Wagon – India’s largest clean beauty marketplace, the one-stop e-Commerce platform is launching its three-day virtual event Mix It Up Online from 23rd February to 25th February 2023. This one-of-a-kind event will feature Masterclasses from Experts, Brand Launches, Cross Talks, Live Commerce Sessions, Influencer Collabs, Giveaways, and much more.

The event will delve into the experts’ perspectives on self-care and concerns that everyone faces on a daily basis, as well as their solutions that will have a significant impact on one’s life. In addition to addressing and digging deeper into skin issues, Vanity Wagon will offer advice on self-grooming and reflect on the importance of health and wellness through these masterclasses and cross-talks.

Prateek Ruhail, Co-Founder and CEO of Vanity Wagon said, “This is the first virtual flagship event that Vanity Wagon is hosting. Customers will get to attend discussions between industry professionals, regarding the most popular health and beauty trends. The event will feature exclusive content as well as specialized industry and topic-specific inputs by experts, and is designed to cater to all audiences.”

Naina Ruhail, Founder and Co-CEO of Vanity Wagon said, “We want to connect with as many consumers as we can, and through this event, we will get a platform to spread our message about clean beauty solutions. We’ll be able to provide consumers with a fun shopping experience through Mix It Up.”

This three-day event will witness exclusive brand collaborations and launches on Vanity Wagon’s website along with Q&A sessions to make this event more interactive. They are also collaborating with NGOs like Smile Foundation and The Disposal Company to raise funds for their causes. The event will conclude with Musical Performances and exclusive Discounts & Offers. So, make sure to tune in and Mix It Up with Vanity Wagon.

South Kolkata Nrityangan Presents ‘Nrityasamaroh’, A Classical Dance Festival

Kolkata, 20th February 2023: South Kolkata Nrityangan, one of the renowned classical dance institutions in Kolkata recently organized their maiden edition of the Classical Dance Festival titled ‘Nrityasamaroh’ at the Indian Council For Cultural Relations – Kolkata. The glorious evening commenced with an opening Group Dance by the students of South Kolkata Nrityangan. The audience also witnessed engrossing performances by legendary artists from various parts of India. Guru Gopika Verma from Kerala who is a Sangeet Natak Academy awardee and an exponent of ‘Mohiniyattam’, Guru Gajendra Panda from Odisha and an exemplary Odissi performer, Guru Sandeep Mallik from Delhi Kathak Kendra, an outstanding ‘Kathak’ artist and from Kolkata Smt. Bimbavati Devi, a noted ‘Manipuri’ exponent and Sri Rajdeep Banerjee, an eminent Bharatanatyam presented on stage their extraordinary moves.

The concept of ‘Nrityasamaroh’ is originally conceived by Smt. Jhinook Mukherjee Sinha is an acclaimed Bharatanatyam performer and also the founder of one of the oldest dance schools in Kolkata, South Kolkata Nrityangan. She is the disciple of Dr. Guru Smt. Thankamani Kutty and have impressed people across the globe through her versatile performances on several occasions. She is an impanelled artist under the Ministry of Culture, Govt. of India, Eastern Zonal Cultural Centre (EZCC) as well as Doordarshan Kolkata. On January 2023 at the G20 Summit which was held in Kolkata, Smt Jhinook Mukherjee Sinha headed choreography of the cultural program which was a part of this Summit.

“The initiative ‘Nrityasamaroh’ is specially curated to provide an esteemed platform to the budding artists inhabiting the remote areas of Kolkata as well as West Bengal. The show shed light on the blooming talents whose skills and creativity remained obscure due to certain socio-economic issues and the unfair challenges imposed on them against their will. The prime purpose of this cultural evening is to eradicate these boundaries. By rendering valuable support, our pledge is to assist the young, underprivileged artists to overcome all the limitations and disparities surrounding them so that they can achieve the deserved prestige, and recognition and flourish further”, said Smt. Jhinook Mukherjee Sinha, Director, ‘Nrityasamaroh’.

It will not be an exaggeration to say that this evening surely captivated the audience, leaving them with some exuberant performance, skillful and enchanting.

IRCTC’s Commitment to Quality and Excellence Highlighted by Inclusion of Nova Dahi, Praised by American Sociologist Salvatore Babones

20th Feb, 2023, New Delhi: Salvatore Babones, a well-known sociologist from the United States, recently praised the Indian Railway Catering and Tourism Corporation (IRCTC) and Nova Dairy for their premium Nova Dahi, which was a component of his meal on the Rajdhani Express. Mr. Babones, who is renowned for his work and viewpoints on the global economy, particularly those of former US president Donald Trump, recently traveled on the Rajdhani Express and praised the top-notch food and welcoming environment provided by the IRCTC.

In a Tweet posted on his official handle, Mr. Babones shared a picture of his food and the catering in-charge, Mr. Narendra Kumar. He noted in the tweet that the food’s flavor was “first-class,”, especially in light of the fact that he was traveling in second-class. He praised the quality of the food and the excellent service provided by the IRCTC. He was especially appreciative of the IRCTC’s commitment to excellent food quality and their inclusion of Nova Dahi, which he thought was of exceptional quality.

Nova Dairy takes great pride in producing premium-quality dairy products that are enjoyed by millions of people around the world. They retweeted Mr. Babones, glad he was relishing his Nova Dahi.

Nova Dairy is committed to maintaining its high standards of quality and consistency and looks forward to continuing to provide customers with the best possible dairy products.