Archives February 2023

Afigitis PR wins communication mandate for Thakur Global Business School

Mumbai, 17 February 2023: Afigitis PR, a part of Assured Advertising, is proud to announce their recent acquisition of the PR mandate for Thakur Global Business School (TGBS), a prestigious educational institution in the education sector. With 8 sprawling campuses in Mumbai, boasting 22 institutes and educating over 50,000 students, TGBS offers a world-class education experience. Afigitis PR look forward to promoting the remarkable achievements and offerings of TGBS and elevating their brand to new heights.

The mandate for Thakur Global Business School entails a comprehensive PR strategy, encompassing the planning and execution of communication programs, the development of compelling communication materials, the cultivation and management of media relationships, and the deployment of various PR tools to effectively convey the message.

Commenting on the collaboration, Dr. Shuchi Gautam, In Charge, Director, Thakur Global Business School, said, “We are delighted to collaborate with Afigitis PR. During the pitch process, we noticed that they bring a fresh and innovative approach to their work at the same time being flexible and accommodating to the client’s brief. With their extensive industry knowledge and expertise, we are confident that this partnership will be productive and enduring.”

“We are honoured to have been selected as the preferred communications agency by Thakur Global Business School, with a promising corporate vision and strategic direction. We are confident in our ability to craft and disseminate the perfect narrative to the relevant audience through a synergistic blend of traditional and digital PR techniques,” said Dheeraj Mishra, PR Head, Afigitis PR.

BioAsia 2023 to host ‘Innovation Zone’ for startups to foster innovation, investments, and entrepreneurship in the Lifesciences ecosystem

Hyderabad, 17th February 2023: BioAsia 2023, Asia’s largest life-sciences and healthcare conference, rekindles its annual tradition of hosting a start-up showcase, which enables a platform for promising start-ups in the healthcare and life sciences ecosystems. The ‘Innovation Zone’ at the marquee life sciences event, organized by the State government of Telangana, will feature the Startup Stage Pavilion and the Incubator Pavilion that hatches innovation and investment opportunities. With its commitment to driving innovation, the 75+ short-listed start-ups are being given participation fee waivers in addition to a free display booth. The event aims to provide promising startups focused on the pharma, biotech, life sciences, health-tech and med-tech sectors, a global stage to exhibit their innovative ideas.

The Innovation Zone BioAsia 2023 has received an overwhelming response from the startup community, receiving over 400+ applicants from around the world, including some from Singapore, Thailand, the United States, Ireland, and the United Kingdom. The jury panel comprised of senior members from the Government, Incubators, PE/VC firms, and successful entrepreneurs, has shortlisted 75+ promising start-ups from the wide nomination numbers. These startups will be provided space to showcase their invocation at the exhibition. The scrutinization of the applications was based on peculiarity, affordability, and the idea/product’s ability to fulfil the demand. PE and VC firms, investment banks, and angel investors have been invited to the event and budding startups will be given the possible opportunity to network and explore potential collaborations. The participating start-ups will be provided access to all conferences and insightful sessions along with an opportunity to network with the industry leaders of global life sciences. In due course, five startups will be selected by the jury panel to exhibit at the main BioAsia Valedictory session and will also be given exclusive pitch time for each team. They will also be handed over a cash prize along with credits for Amazon cloud. The Startup stage is being organized in partnership with Tech Mahindra and BIRAC, Government of India.

The profile of the startups that will be participating in BioAsia 2023 is highly diverse ranging from medical technology startups manufacturing innovative point-of-care cancer screening kits to futuristic bionic limbs, and from Biotechnology startups formulating small molecule nanoparticles to focusing on the discovery of novel drug candidates. BioAsia is also organizing focused domain-specific round tables for the participating startups.

Mr. Jayesh Ranjan, IAS, Principal Secretary, I&C and IT, Government of Telangana commented, “The sheer number of startup deals and funding is a testimony that Hyderabad has ascended to the country’s top 5 start-up hubs. BioAsia has gained global repute through the impact generated by its 19 previous editions. Telangana is the proud home for this year’s “Innovation Zone”, which presents an enormous opportunity for distinctive startups. Hyderabad has already proved its competency as a robust IT hub and we have a lot of technology startups solving issues like simplifying biostatistical analysis, AI-based virtual triaging solutions, and Deep Tech Bioprinters, among more innovative work in the field.”

“In the past twenty years, BioAsia has been built as a platform that has contributed to the growth of not only the Indian but global lifesciences industry. We are confident that startups seeking access to the Indian market, resources, and technology will find a home here. A significant opportunity awaits innovative startups in BioAsia 2023 Innovation Zone,” added Mr. Shakthi Nagappan, Director of Lifesciences, Govt. of Telangana and CEO of BioAsia.

With its 20th edition right around the corner, BioAsia has gained massive prominence across the globe and is expected to attract the participation of more than 3,000 global participants from over 50 countries in the upcoming edition.

Rage and Keventers shake hands for the coolest coffee shake in town; introducing the Hazelnut Cold Coffee

INDIA Feb 17th, 2023: As spring approaches, Rage Coffee and Keventers have a treat in store for all cold coffee lovers. Rage Coffee’s intensely pure caffeine and Keventers’ classily cool shakes are infused in a bottle together to create the Hazelnut Cold Coffee. The new flavor, born from the collaboration of one of the fastest-growing caffeine innovation FMCG companies in India and one of the most iconic milkshake brands in the country, will be available for consumption at more than 200 Keventers outlets in India.

A delectable slurp, the Rage X Keventers affiliation is surely ready to evoke fandom with this blissful blend. Specially crafted for the cold coffee-loving cohort and the Rangers, the flavor is available in the attractive and elegant Keventers glass bottled segments of regular and large. The regular coffee is perfect for on-the-go caffeine gratification, while the large bottle is the perfect grab for a long and tiring day when you want to experience the creamily divine caffeine slide gracefully through your tastebuds. The regular bottle costs INR 189, while the large bottle costs INR 249.

Commenting on the collaboration, Mr. Bharat Sethi, Founder, and CEO of Rage Coffee said, “Rage Coffee is all about flavor experimentation, innovation, and a maverick mindset. This is the millennial outlook that we have imbibed into our ethos. However, we also understand that heritage and history have a role to play in the creation of something special. With that in mind, we have collaborated with Keventers, one of the biggest and oldest milkshake brands in India, to bring a brand-new caffeine experience. We hope to see our fans flocking out in numbers to try the Hazelnut Cold Coffee and enjoy the luscious energy of Rage Coffee and the creamy goodness of Keventers in a bottle.”

“We are thrilled to partner with one of India’s leading coffee brands to create a product infused with love and warmth for our audience. As a brand, we are committed to making innovative products & with our aim to create a remarkable cold coffee experience, we believe that Rage Coffee is the perfect match! We are optimistic that the Hazelnut Cold Coffee will be a beautiful addition to our menu”, says Aman Arora, Co-Founder, and CMO, of Keventers.

Being a caffeine innovation brand, Rage Coffee has always been working towards curation of a product range which supersedes the segment in superiority, and originality and has innovation in them whether it be the caffeine-based snacking range or collaborating with brands to introduce coffee-infused products and work towards Menu engineering; Rage has always been ahead of the conventional curve. Rage Coffee is a true made-in and made-for-India brand where customers can enjoy their coffee with flavors infused in it.

Keventers is India’s iconic dairy brand with a legacy spanning over 100 years, best known for its authentic and delicious milkshakes. Being an iconic milkshake brand, its core brand values lie in celebrating its legacy of making authentic and delicious milkshakes and desserts while bringing the flavors of today to the world.

Major cities in India with Keventers outlets like Delhi-NCR, Mumbai, Pune, Ahmedabad, Vadodara, Bangalore, Kolkata, Hyderabad, Chennai, Srinagar, Dehradun, Imphal, Chandigarh, Jaipur, Guwahati, Lucknow, Bhopal, and Siliguri, among others, will be home to this dynamically engineered delectable beverage.

Dr Manjiri Prabhu’s 19th work – Legend of The Snow Queen, Launched at the Jaipur Literature Festival 2023

 Readomania, New Delhi

Dr. Manjiri Prabhu is an award-winning international fiction and non-fiction Writer, a Short-Filmmaker and the Curator & Founder/Director of two international festivals – Pune International Literary Festival and International Festival of Spiritual India (for Humanity & Wisdom).

Destination Thriller as the genre has been a unique initiation by Dr Prabhu in the world of Indian mysteries and thrillers. It not just portrays a place as a backdrop but uses it like a live character playing a very significant role in the progress and plot of the novel. In other words, the story and the mystery would not take place if the destination is removed from the plot.

Prabhu’s 19th work and the third in this series has just been released and is titled Legend of the Snow Queen. A psychological suspense destination novel, set against a Christmassy, Bavarian winter-wonderland, Legend of the Snow Queen blurs the boundaries of truth and imagination and is a haunting love story. It is the third work in the unique ‘Re Parkar series’. Re Parkar is a Private Investigator from Paris, France with the unique ability to foresee a disaster. His parapsychological prowess enables him to unravel the intricate conspiracies and dark secrets behind crimes of all sorts.

Prabhu’s first two novels in this unique ‘Re Parkar series’ were based in (The Trail of Four) in Salzburg, Austria, and (Voice of the Runes) in Lund, Sweden respectively. They received immense positive responses from readers the world over.

Hon. Dr. Shashi Tharoor, a Member of Parliament and erudite Author graced the occasion and launched this novel. Incidentally, he graciously stated earlier that the world has found a match for Dan Brown in Dr Manjiri Prabhu. Dr. Alka Pande, Historian and noted Art & Festival Curator was in conversation with both of them during the festival.

This February, Get Set For a Double Dose of Stand-Up Comedy at R CITY

Mumbai’s biggest retail and entertainment destination, R CITY has a lot in store for its patrons this month. Working towards keeping its visitors entertained, R CITY is bringing two popular names from the stand-up comic scene to deliver a laughter thrill to its audience. Rahul Dua will be performing on 17th February and Biswal Kalyan Rath will be performing on 26th February.

One of the brightest comics of the new generation, Rahul Dua is known for combining small town charm with big city disillusionment, his comedy is as funny as it is relevant. Currently, seen as the host of Shark Tank Season 2, the hilarious Dua will surely create an ambience of delight & laughter. That’s not all, R CITY is also presenting the famous YouTuber, writer and stand-up comic Biswa Kalyan Rath who gained popularity with his famous YouTube comedy series, Pretentious Movie Reviews with fellow comedian Kanan Gill. He has also delivered many standup hits namely Biswa Mast Aadmi, Sushi, Lakhon Mein Ek, etc. The Ex Oracle job holder and Comicstaan Season 1 and Season 2 judge is definitely going to provide a dose of laughter to his audience and fuel their energy with entertainment.

R CITY strives to create a memorable shopping experience for its visitors. Such events help to create a personal connection with them and thus form a community of audience who eventually have begun to identify R CITY as a destination that offers finest entertainment options. Here are the details of the upcoming shows:

Artist: Rahul Dua

Date: 17th February 2023

Venue: Courtyard, R CITY

Artist: Biswa Kalyan Rath

Date: 26th February 2023

Venue: Courtyard, R CITY

Mahindra Last Mile Mobility and SLA Mobility sign Distribution Agreement of electric 3-wheelers in Sri Lanka

Bangalore, February 17, 2023: The Last Mile Mobility (LMM) division of Mahindra and Mahindra Limited, has signed a Distribution Agreement with SLA Mobility (SLAML) for electric 3-wheelers in Sri Lanka. The agreement was signed on January 18, 2023, and will involve distribution, and service support. LMM will export the highly lauded electric Treo range and the Zor Grand. These vehicles, based on the Sri Lankan government’s approval, will be imported into Sri Lanka. LMM is also exploring localization or CKD operations in Sri Lanka. SLA Mobility is a part of the Sino-Lanka Group and is focused on introducing EVs to Sri Lanka.

Suman Mishra, CEO of Last Mile Mobility, said, “India’s No.1 electric 3-wheeler company, Mahindra, is pleased to carry the message of sustainability as well as EV propagation to our neighbors. Sri Lanka’s ecosystem will vastly gain from the introduction of Mahindra EVs and together with SLA Mobility, we aim to enhance the lives of our customers.”

Bob Kundanmal, Chairman of SLA Mobility, said “We are proud to be partnered with Mahindra and look forward to untap the manufacturing potential of Sri Lanka. We believe that development in the electric mobility industry is essential for Sri Lanka’s transportation ecosystem.”

LMM currently exports its products to Nepal and the UK. There are also ongoing talks with a few other countries for exports, which will be announced in due course.

NMIMS_International Conference on Statistics 2023

Are you a statistician or data science professional looking to expand your knowledge and network with fellow experts in the field? Look no further!

SVKM’s NMIMS Department of Statistics, Nilkamal School of Mathematics, Applied Statistics and Analytics (NSoMASA), hosting the International Conference on Statistics 2023 (ICS 2023) is coming to Mumbai from March 20th to 22nd, 2023. This conference is the perfect opportunity to learn about the latest developments in the field and
connect with professionals from academia, government, and private sectors. With a focus on “New Age Statistics for Data Science and Artificial Intelligence”, you’ll hear from leading experts from around the world. The conference will have speakers from about 12 international Universities like the University of Florida, Michigan State University, and the University of Maryland, to name a few, and 10 leading national institutes like ISI, Kolkata, and ISI Delhi. Besides this, more than 200 faculty and research scholars from Universities in India are expected to attend the conference and present their research work in contributory sessions.

Join us for three invigorating days of knowledge sharing, academic bonding,
networking, and insightful discussions. Submit your abstract by February 28th, 2023.

Bengaluru Torpedoes beat Chennai Blitz to get second win in a row

Hyderabad, 17th February 2023: Bengaluru Torpedoes continued their winning momentum in the second season of the RuPay Prime Volleyball League powered by A23 after defeating the Chennai Blitz 15-11, 8-15, 15-10, 15-13, 10-15 at the Gachibowli Indoor Stadium in Hyderabad on Thursday. For his impactful performance, Ibin Jose was named the Player of the Match.

Targetting libero Midhun in the middle, Chennai Blitz took advantage as Vyshak Renjith made early errors. Chennai’s defense tackled the threat of Tsvetelin Tsvetanov as Tushar made tremendous blocks. As Tsvetanov started getting more of the ball, Bengaluru found a way back.

Renato tested the Torpedoes’ back line with powerful spikes and service errors further dented Bengaluru’s spirits. But as Ibin Jose and Tsvetanov started combining in the middle, Chennai faltered.

In Akhin’s absence, skipper Naveen Raja Jacob took charge from the middle to bring his side back into the contest, threatening from the service line. Jobin made the most of Torpedoes’ defensive struggles and the Blitz regained control.

The Torpedoes struggled to get into a rhythm with plentiful spike errors. But Ibin improved with his blocks and the presence of Sethu TR brought stability to Bengaluru’s gameplay and the tables turned once again.

Bengaluru’s defense led by Mujeeb and Ibin suddenly started putting pressure on the Blitz, forcing them to come up and play from the middle. But Sita Rama struggled to make a similar impact as Akhin from the position. Alireza Abalooch’s lucky spikes and Blitz’s block errors dented Chennai’s hopes, and Torpedoes won the match 3-2.

Ahmedabad Defenders will be up against Mumbai Meteors and Bengaluru Torpedoes will be up against Kochi Blue Spikers at the Gachibowli Indoor Stadium on the third day of the Hyderabad leg of the RuPay Prime Volleyball League from 1900 hrs onwards IST on Friday, 17th February 2023.

Calicut Heroes hand Kolkata Thunderbolts their first defeat of the season

Hyderabad, 17th February 2023: Calicut Heroes stunned the defending champions Kolkata Thunderbolts in the second season of RuPay Prime Volleyball League powered by A23, picking a 15-14, 7-15, 15-11, 13-15, 15-13 win at the Gachibowli Indoor Stadium in Hyderabad on Thursday. Jerome Vinith was named the Player of the Match as Calicut completed a hat-trick of wins.

A triple-man block led by Jerome provided Calicut Heroes the early advantage. With Jose Antonio Sandoval’s threat looming, Kolkata skipper Ashwal Rai needed to be alert. Targetting Cody Caldwell from the service line, Calicut tried to prevent the Thunderbolts’ attacker to get a say. Spreading the game wide, Jerome closed out Kolkata’s attacks and Calicut took control.

With Rahul’s magic from the service line, Ashwal and Vinit started making more impact. Calicut skipper Matt Hilling appeared puzzled and the defending champions found a way back into the match.

Kolkata started targetting Jerome with serves to keep the game wide, but it led to a few serve errors from the Thunderbolts. Mohan Ukkrapandian’s passes and Jerome’s attacking ensured Calicut remain in the contest.

As things began to get heated, Rahul began combining with setter Hariharan to begin the Thunderbolts’ resistance. Mohan became an integral key to Calicut’s formula and he continued to set up Jerome for spikes. But Vinit’s fiery serves allowed Cody to get a say from the middle and the topsy-turvy battle went right down to the wire.

The game of fine margins eventually turned into a battle between Rahul’s attacks and Ashwin’s blocks. Hariharan started setting up Ashwal for spikes. But with powerful serves, Jerome turned the tables once again in the final minute of the match to help his team get a sensational win.

Ahmedabad Defenders will be up against Mumbai Meteors and Bengaluru Torpedoes will be up against Kochi Blue Spikers at the Gachibowli Indoor Stadium on the third day of the Hyderabad leg of the RuPay Prime Volleyball League from 1900 hrs onwards IST on Friday, 17th February 2023.

Thyroid and You : 5 foods that can help you with thyroid management

By Ms. Edwina Raj, Head – Clinical Nutrition Dietetics, Aster CMI Hospital, Bangalore

The thyroid is a butterfly-shaped gland that is located on the front of our neck below the adam’s apple. This gland produces hormones that help in regulating our metabolism, growth, and developmental activities. When there is an imbalance in the thyroid hormones, it leads to several problems, such as altered metabolism, susceptible to weight gain, bone & hair loss, greater risk of developing heart disease, hormonal imbalance, celiac disease, and diabetes. This is usually referred to as hypothyroidism, where our thyroid is not producing enough hormones, leading to rapid weight gain.

Hypothyroidism can affect any age group, which includes infants and children. If you have an underactive thyroid, then you may feel the following symptoms –

  • Fatigue
  • Cold
  • Constipated
  • Puffy face and dry skin
  • Increased cholesterol levels,
  • Stiffness or pain in joints
  • Depression or impaired memory

While patients suffering from hypothyroidism often find it difficult to lose weight, with the right diet changes but this is not a final verdict on your weight and health rather you can still work on your diet and lifestyle to shed those extra inches.

Focus on mindful eating by controlling your portion size and balancing the key nutrients through different range of food groups with an effort to include nutrients necessary for your thyroid health through natural sources which are safe in your daily diet such as foods containing iodine, selenium, zinc, calcium, and protein.

Here are five foods that can benefit you from these key nutrients essential for your thyroid function:

Seeds and Nuts

Brazil nuts are an excellent source of selenium and zinc that help in better functioning of the thyroid. Additionally, chia and pumpkin seeds are rich sources of zinc and make a great snacking option. Binge eating which is common among such patients can be controlled through oilseeds and nuts which is also a viable option and helps in your weight loss.

Beans and Legumes

These rich sources of protein can improve your metabolism, provide a sense of satiety (feeling of fullness) and prevent you from gaining weight.

Eggs

Thyroid patients looking to lose weight can consume egg yolks and the whites as it will enrich their bodies with zinc, selenium, and protein, which are essential for weight loss and benefits with stronger bone.

Vegetables

Consuming vegetables such as tomatoes and bell peppers can support thyroid patients in weight loss as they are rich in vitamin C, fiber, and antioxidants.

Water and non-caffeinated beverages

Increasing your water intake can help you with bloating, eliminates toxins from the body, keep your hormones in check and boost your weight loss process.

A caution note:

The road to recovery from hypothyroidism is normal. As long as a patient follows the medication regime, there should not be any complications. However, leaving it untreated can drastically affect your body, such as elevated cholesterol levels, subsequent heart disease, infertility, and osteoporosis. Several studies have also proved how thyroid can lead to the onset of other autoimmune diseases like diabetes, arthritis, and anaemia. Therefore, early diagnosis and proper management of the condition can help you avoid further complications.

Additionally, it is advisable that along with a healthy diet, patients undertake physical activities like yoga that stimulate and support their endocrine system and boost the supply of oxygen in their body, which will help their thyroid tremendously. Lastly, avoiding alcoholism and smoking can help patients improve their thyroid performance.

All the foods mentioned above need to be reviewed by your clinical dietitian and endocrinologist before going overboard.

It is advisable to make a note on foods that interfere in the absorption of your thyroid medication and hence to be avoided immediately in the morning and spaced later during the day such as coffee, soya, papaya, grapefruit, and supplements that contains fiber and calcium too. Read the food labels of packed foods and include iodized salt, sprouted millets, and avoid using non-iodized pink salt to maintain your thyroid health. Nutritional supplements that contain chromium picolinate used for weight loss impairs absorption of thyroid medicine. Limit foods which are high in goitrogens (cabbage, cauliflower, broccoli, kale, pearl millet, cassava, peanut oil, etc.) but not recommended to avoid completely as they have other antioxidant or cancer fighting properties and source of essential nutrients.