Archives 2023

10th February 2023 l New Delhi: Bolstering its coveted Luxury Acoustics Range of Speakers, Aiwa India today announced the launch of 3 new class-leading products under its impressive Audio portfolio – Aiwa MIX- 440 Enigma Beta, RS-X 100 & RS-X 150 Natsukasii Pro.

AIWA’s newest products in the highly successful ‘Luxury Acoustics’ category are designed to meet the needs of avid audiophiles and hard-core music enthusiasts who are looking for exclusivity, luxury, and high-quality sound. The new stylish & high-performance range stays true to the Brand’s promise for perfect products for those who don’t like to settle for the ordinary. All 3 products can be used both indoors and outdoors as they are portable and come with high-power rechargeable batteries. The speakers further enrich a range that comprises of versatile form factors from Retro to Wooden Built to luxurious leather finish to exquisite metallic build.

Taking the legacy forward for more than seven decades, technology and innovation have been the core strengths of AIWA products.

AIWA MIX-440 Enigma Beta Portable Bluetooth Speaker: MRP 54,990

Born to Thrill! Exceptionally Versatile & Dynamic Speaker. The younger sibling of Aiwa’s best-seller MI-X 450 Enigma truly outperforms with Best-In-Class Audio Experience. Packed with True Wireless Stereo for high-quality output. A new league of its own with a BASS++ sound profile. High-performance portable speaker comes with an elegant & commanding character and comes equipped with best-in-class features and software high-resolution supporting 24-bit music quality audio over Bluetooth 5.0. Enigma Beta comes with two passive bass radiators (front+ back) for the even distribution of sound. This speaker also comes with a Type – C charging point that enables 4 hours of charging time and 9 hours of playback time, powered by a 15000 mAH Li-ion battery delivering a strong 80W of powerful Sound. The Speaker also comes packed with a cordless MIC for Karaoke enthusiasts. There is also a digital control panel, and a 3.5mm AUX–IN. The Speakers also have TSW Multi-Link technology as a standard, allowing consumers to link multiple products in tandem.

AIWA RS-X 150 Natsukasii Pro Portable Retro Bluetooth Speaker: MRP 33,990

For those who don’t like to compromise. Upgrade to a Better Experience with Aiwa RS-X 150 Natsukasii Pro. Premium Retro looks with Seriously Good Sound Output, Features Rich Speaker with Japanese Technology at the core. The Speaker comes with triple Drivers for deep distribution of sound. This speaker also features Type – C charging point that enables 2 hours of charging time and 12 hours of playback time, powered by a 6000 mAH Li-ion battery delivering a solid 60W of pristine Sound.

AIWA RS-X 100 Natsukasii Pro Portable Retro Bluetooth Speaker: MRP 27,990

RS-X 100 Natsukasii Pro is tuned to Amaze the audiophile in you. Captivating Retro Styling with Seriously Good Sound Output, Compact and Built with Japanese Technology at the core. Like its elder sibling, it also features triple Drivers for deep distribution of sound, a Type – C charging point that enables quick charging and 9 hours of playback time, powered by a 4000 mAH Li-ion battery delivering a solid 40W of rich Sound.

Speaking on the launch, Mr. Ajay Mehta – MD, Aiwa India said “We are overwhelmed with the response to our Luxury Acoustics Speaker Range. This has been the most successful range of products for Aiwa and the brand has been able to compete and establish its footing in the elite high-end speaker bracket that comprises of iconic international brands. We are proud to say that our consumers and channel partners have been highly appreciative of our products and we hope to continue building the ‘Aiwa Cult’ further with exciting products over next few years. These products just kick off new years’ portfolio for Aiwa India and we are ready with a number of exciting launches through the year.”

Consumers can buy the speakers on www.aiwaindia.com and also on Croma, Reliance Digital, and Select Partner Stores.

Hyderabad, February 10th, 2023: The four-day prestigious 23rd Annual Conference of the Indian Society of Vascular and Interventional Radiology (ISVIR); was formally inaugurated by Dr (Smt.) Tamilisai Soundararajan, Hon’ble Governor of Telangana and Hon’ble Lt. Governor of Puducherry; today at Novotel Hotel-HICC, Hyderabad. This Conference, being held from February 9th to 12th, 2023, holds enormous significance for the Society, as it is celebrating its Silver Jubilee this year. The Executive Committee of ISVIR comprising of Dr. Suyash Kulkarni, President; Dr. Balaji Patel Kola, Vice-President; Dr. Ajit K Yadav, Secretary; Dr. Bhavesh A. Popat, Treasurer; organized this conference. Over one thousand delegates and faculty from India and abroad are participating in the conference.

Dr (Smt.) Tamilisai Soundararajan speaking after inaugurating the Conference said, Interventional Radiology is an emerging discipline and is the most talked about area in the field of medicine. I have a special affinity for radiology, as I was practicing interventional oncology. Though I am a gynecologist, I didn’t choose to practice gynecology or obstetrics, I had my training in sociology. When we diagnosed anomalies, I wanted to study fetal therapy. I went to Canada and underwent training in fetal therapy, during my tenure as Assistant Professor at Ramchandra Medical College, did ample number of interventional procedures of cordocentesis, amniocentesis, and others, therefore despite my busy schedule I wanted to come to this Conference. Though I became a gynecologist, my ambition was to be a radiologist. I missed the opportunity, but my daughter is a radiologist, so I am still one among your family. A specialty that is growing every second is Interventional radiology, what was practiced or studied yesterday becomes redundant today in Interventional Radiology. Interventional radiology is making rapid advances be it interventional-oriented or AI-oriented, or robotic-oriented. Earlier radiology was considered an imaging specialty, now it has evolved into an interventional specialty and now it has gone to the histological level. In this busy world, patients don’t want to be in the hospital for more days, don’t want scars in the body, and don’t want to suffer in a hospital for long, so you are specialists who are much sought after for fast and precise procedures. When we mention surgery to a patient and convey the number of hospital days, they refuse to undergo treatment. These advances help us to treat the patient efficiently, therefore it is the most needed specialty. When we diagnosed ovarian cysts and suggested surgery, most patients refused to undergo it, but after we started practicing interventional sinology, I could save several patients. I request all doctors to look after your health, that’s when you can look after others.

Interventional Radiology is the most promising and evolving specialty, transforming medical care through minimally invasive procedures, for most of the simplest and most complex ailments needing traditional critical and life-threatening surgeries. The specialty enables speedy recovery and quick return to regular routine of patients. There are over 1300 Interventional Radiology specialists in the country. Over a thousand delegates from India and abroad are attending the Conference. The Society commenced its operations with 28 founder members two and half decades ago and has over 1300 members currently.

Dr Suyash Kulkarni speaking on the occasion said, this year ISVIR is celebrating its silver jubilee. Our founder members had the vision to develop and propagate interventional radiology in India and today we are witnessing the exponential growth of Interventional radiology across the country to the extent that all hospitals and institutions claiming to provide comprehensive care, have Intervention radiology as an integral part. We are working towards several collaborations with international societies and with other specialties like gastro surgery and oncology. As a Society we are stressing on developing and promoting indigenous devices under the principle of make in India, to reduce the burden on the patient and make Interventional radiology cost-effective. On the academic side we are involved in developing various guidelines and SOPs, to ensure the safety of patients from the procedures.

Interventional Radiology, a subspecialty of radiology, uses image guidance to perform minimally invasive procedures. Some of these procedures are done for purely diagnostic purposes like Angiography, while others are done for treating patients. Improvements in imaging techniques and their wider availability over a period of time played a major part in the growth of IR in India. The annual number of procedures performed countrywide has grown from under 5,000 in 1999 to more than a lakh in the last year. The number of centers performing these procedures has grown exponentially from 8 institutions at the time of inception of the Indian society to over 500 today.

The Indian Vascular and Interventional Radiology professionals perform state-of-the-art techniques on par with the best Centers in the world and participate in cutting-edge experimental and clinical research. The Interventional Radiology techniques include cardiovascular, hepato-biliary, Genito-urinary, neurological, abdominal, and musculoskeletal systems.

As Interventional Radiology is a relatively new specialty, awareness among patients is dismally low, despite its overwhelming benefits. This lack of awareness about Interventional Radiology is leading to patients opt for conventional, often complex surgeries, despite the access to friendly minimally invasive treatments from Interventional radiology for patients. Now there are multiple interventional radiology clinics across India. every corporate and government hospital has interventional radiology departments. A patient can now directly consult interventional radiologists for non-surgical minimally invasive treatments of their ailments.

Now interventional radiology super specialty qualifications like D.M, Dr. NB, is recognized and approved by the national medical council and are available at major hospitals of India.

The Conference will deliberate on New Innovations and Research Topics, Artificial Intelligence in Interventional Radiology, Robotic Interventional Radiology, and Advancement in Cancer Care. Several Academic Sessions and Hands-on Workshops will be hosted during the Conference for Training of younger Interventional Radiologists.

Some of the interesting and futuristic topics being deliberated at the Conference are newer embolization techniques like prostatic artery embolization for benign prostate hypertrophy and genicular artery embolization for osteoarthritis of the knee. Both these procedures can be availed to avoid surgeries. Evolving IR and New Frontiers to expand – Collaborate with AI; AR & VR in IR practice and education; IR- The Indian Perspective; Expanding IR in rural places; Public awareness/Social Media of IR; Women in IR; Why women are underrepresented in IR; Interventional; Work-life balance for women in IR; What can be done to make IR as gender equitable. Dr. Balaji Patel Kola from apollo Hospitals; Dr Ram Murthy, NIMMS; Dr Jagadeesh Rampal from AIG Prominent Doctors from Hyderabad.

Are you still pondering on what to gift your loved ones this Valentine’s Day? Should it be a digital watch, a romantic novel, a customized diary, a wallet, or a frame? The choices are endless! Not to worry, Flipkart’s Flip Heart Sale might just be the right gift you are looking for! Make this 14th February extra special and express your love with these products on Flipkart.

Women Backpacks

Valentine’s Day gifts should not be limited just for D-day! Gift the partner backpacks that remind you of them whether they’re going to work or when they’re traveling. These Allen Solly bags are available in various colors and shades and are the perfect addition to your bag collections!

Prices start from Rs. 1000 Grab yours on the Flipkart Fashion collection here

Ring Watch

If your partner adores authentic design accessories, surprise them with this Fossil ring watch! This watch is available in the color Rose Gold. Let your beau flaunt their stylish personality! You can access similar pieces from the Fossil watches collection on the Flipkart app!

Find this watch on Flipkart here for Rs. 7,995

Bath and Body Care Kit

The best gift set for all those little things you do in love! Kimirica’s love story experience set is infused with romantic notes of gardenia and night-blooming jasmine to enhance every moment in your life. Self-care is the need of the hour and these self-care products are sure to transport you to a romantic escapade.

This gift set is boxed and ribboned up luxuriously to celebrate surprises, making it an ideal gifting option for you and your loved ones. This luxury gift set contains a Hydrating Body Wash, Nourishing Body Lotion, Relaxing Bath Salt, Handcrafted Glycerin Bathing Bar, and Caring Hand Cream.

Find it here on Flipkart for Rs 936

Men’s Morning Grooming Gift Set

The morning routine every man asks for! An all-in-one unique grooming kit that includes deodorant, soap, perfume, and all shaving accessories for men. Give your man the makeover he deserves. Some of the collections by Park Avenue include travel and essential kits, accessible in different ranges on Flipkart.

Find it here for Rs. 499

Scented Candles

A candle will always be warm and friendly when you are with your beloved ones or your Valentine. These candles provide pleasing fragrances that enrich the ambiance of your home by bringing the beauty of the outdoors inside.

Your house can smell like rose, jasmine, sandalwood, lemongrass, vanilla, and lavender, at the same time! These candles last up to 5 hours once lit. You should definitely go for this gift if your Valentine loves home decor!

Find these candles here for Rs. 399

Make-up Kit

Every mehendi, every late-night party, every family function, every wedding, you know you have the right makeup for every occasion with this make-up kit! This kit includes long-lasting colors that can stay on all day, keeping your make-up spot on for a long time! If you are someone who loves makeup, look no further!

Find this kit here for Rs 1,756

Valentines Day Chocolates

Make your partner blush with Cadbury’s Heart Blush chocolates, the perfect gift for your Valentine! This chocolate is a special edition of the Dairy Milk Silk collection. Pop the Heart Blush in the chocolate bar and give it to your special someone to express your love. Indulge in the irresistible taste of silk!

Find this chocolate set for Rs.464 here.

Mumbai, 10 February 2023: Aegon Life, Digital India’s life insurance company, has partnered with Sugmya Finance, an NBFC providing financial support to women entrepreneurs in India’s semi-urban and rural areas, to offer life insurance cover to all borrowers and co-borrowers. This partnership will empower entrepreneurs across nine regions, including Delhi, Madhya Pradesh, Uttar Pradesh, Bihar, Rajasthan, Haryana, Jharkhand, Uttarakhand, and Himachal Pradesh. The alliance is a significant step in Aegon Life’s vision to make every household financially secure by making insurance easy and accessible to all.

Aegon Life and Sugmya Finance will offer a life cover to all borrowers and co-borrowers of MSME Loans and Micro Loans. The loan can be applied for online, via an app, and also through physical branches of Sugmya.

Satishwar B., MD, and CEO of Aegon Life Insurance said, “We are glad to announce our strategic alliance with Sugmya Finance, which has paved the way for a self-reliant Bharat through women-led development initiatives. According to a NASSCOM report, the percentage of women-led startups in India has increased from 8 percent in 2014 to 13 percent in 2019¹. However, a large part of this population does not have an insurance safety net. These women in India contribute to the transformation of their communities and the lives of their families through entrepreneurship, but they are still a largely uninsured segment. This ‘loan+life insurance’ offering will protect these women and their families from any financial loss or instability in case of any unfortunate incident.”

“Aegon Life and Sugmya Finance use a common set of digital operations that enables a cashless and paperless approach that makes onboarding effortless for the customer,” he added.

Vikas Singh, Director & Co-Founder of Sugmya Finance Pvt Ltd, said, “At Sugmya, we empower women entrepreneurs. Most of our customers approach us with the goal of saving money for their children’s education, taking on more financial responsibility for their families, and developing a natural sense of achievement. This collaboration with Aegon Life will further strengthen our offerings. Aegon Life’s insurance plan included in our loans will empower women, making them self-sufficient. An Atmanirbhar Bharat for India cannot exist without Atmanirbhar women.”

Aegon Life is committed to tackling the insurance difficulties faced by underserved and underpenetrated consumer segments in India.

New Delhi, February 10, 2023: Sirona is India’s leading FemTech brand that offers innovative period, intimate, and toilet hygiene products. Recently, Sirona Hygiene Foundation, the CSR arm of the company joined hands with DivIn Pro, an impact and strategy-driven contact and support center that works towards empowering marginalized sectors, successfully concluded a menstrual cup awareness drive that impacted the lives of 3100 vulva owners across Uttarakhand and “cupverted” 86% women in the region. The focus of this drive was on sharing knowledge about menstrual hygiene and the benefits of switching to a menstrual cup, followed by the distribution of 3100 free menstrual cups sponsored by Sirona.

This project was one of its kind initiative to reduce period poverty in rural & most difficult terrains of India. The project involved four steps to ensure a high rate of adoption of the cup. Across the state sessions on menstrual health and hygiene were conducted inviting men and health workers as well. Next, hands-on training was given to beneficiaries on using the menstrual cup. The training was followed by the distribution of free menstrual cups. Lastly, follow-up was done physically by local stakeholders and a menstrual cup helpline was activated that offered answers to queries users had related to using cups.

The project, executed over the last year, impacted the lives of more than 3100 vulva owners in 3 districts (Dehradun, Uttarkashi, and Tehri) and 25 villages of Uttarakhand including Dhargaon, Kafolgaon, Dhansani, Lashyangaon, Taluka, Douni, and others. In District Dehradun, the collaboration was done with the Uttarakhand Police Wives Welfare Association and the University of Petroleum and Energy Studies. In District Uttarkashi, the project was done in collaboration with the Department of Women Empowerment and Child Development, and in Tehri District, with Mount Valley Development Association. The project is still active in three districts of Uttarakhand and aims to serve other districts as well this year.

This project was a part of ‘Project Lakhon Khwahishen’ undertaken by Sirona Hygiene Foundation with the aim of ‘cupverting’ one lakh menstruators in India to menstrual cups. The foundation aims to empower women with menstrual cups and offer hygienic and safe menstruation. Divin Pro was the execution partner for trainings, the Menstrual Support helpline, and led the project successfully. The sessions were led by Dr. Aarushi Kehar Malhotra from the foundation highlighting the importance of sustainable menstruation – how it positively impacts lifestyle, substantially reduces sanitary waste generated, impacts the environment positively, and proves to be a highly economical option for period management.

Elaborating on the initiative, Dr. Aarushi Kehar Malhotra, Lead – CSR Initiatives at Sirona said, “Our aim at Sirona is to help every menstruator manage periods safely and with dignity. We do this by not just providing innovative products, but also by spreading education and awareness about why they need to switch to sustainable, cost-effective practices of menstrual hygiene such as menstrual cups. We are continuously working with relevant partners to equip menstruators with the right information on menstrual hygiene and ensure easy access to related supplies.”

Dr. Juhi Garg, Founder-DivIn Pro spoke on the project implementation, “Partnering with Sirona for the project ‘Lakhon Khwahishen’ is part of our vision to fulfill the Sustainable Development Goals (SDGs). We started this project last year and are still continuing the helpline supporting women in hilly areas of Uttarakhand, helping them cope with challenges related to menstruation. Our success rate of “cupverting” menstruators has been highly encouraging and has generated many impact stories. This partnership with Sirona has helped us bring about a significant change in women’s lives and we will continue to work together to sensitize the needs of women in Uttarakhand and beyond.”

Due to poor menstrual hygiene, 40,000 women lose their lives in India. India also has about 60,000 cases of cervical cancer every year with poor hygiene being one of the most common underlying causes. Addressing menstruation is not only an individual issue but is linked to achieving many developmental goals. As a socially conscious organization, Sirona Hygiene Foundation is trying to fill the critical gap of the availability of sustainable material to manage menstruation with project implementation partners like DivInPro. The projects aim at eliminating period poverty while contributing to sustainable development.

Sirona’s soul lies in giving back to society. From initiatives like AAAN that helped sex workers of GB road switch to menstrual cups to contributing a rupee from the sale of every product Sirona sold to the Sirona Hygiene Foundation, the brand undertakes social responsibility initiatives diligently. Sirona so far has donated over 20,000 cups to underprivileged menstruators in an effort to end period poverty under Project Lakhon Khwahishen.

New Delhi, India –KL Deemed-to-be-University, India’s leading University is proud to announce its collaboration with No. 1 radio station of Telangana & Andhra Pradesh Red FM, to celebrate the achievements of those who have overcome adversity to succeed. The special segment “Idi kathakaadu” of the prime-time evening show ‘Full too Bindaas’, will feature stories that showcase the triumph of the human spirit.

The segment will highlight the inspiring journeys of ordinary people who have accomplished great things despite facing great odds. This would include the struggle-winning journey of an individual who succeeds to reach the pinnacle of overcoming challenges and adversities. The show will pay tribute to these heroes who have fought through their struggles to come out on top and can be an inspiration to others.

Dr. G. P. Saradhi Varma, Vice-Chancellor, KL Deemed to be University said, “We are happy to partner with Red FM to recognize the amazing achievements of people. The endeavor acknowledges the tireless determination of people who continue their efforts fighting against all odds to achieve extraordinary goals in life. These real winning stories will not only motivate the listeners but will also connect with the wider audience and society as a whole.” These stories may serve as a dose of inspiration and a reminder that anything is possible with hard work and determination.

By Amit Gupta, MD, SAG Infotech

Many people choose to invest their money in overseas markets as a way to give it global exposure and increase their returns and reduce risk through diversification. However, one should be aware of the tax rules on overseas investment and tax on capital gains from the money invested in foreign markets when looking to diversify their portfolio across geographies.

Tax rules for overseas investment

Though residents in India are allowed to remit up to $2,50,000 per year in the overseas market, they should do it only after due diligence to ensure good returns on their investment. The returns from overseas investments are taxable, so one should consider tax too when planning to invest in foreign equities.

Tax rates on capital gains made from equity shares/companies listed abroad are different from tax rates on domestic (Indian) equities. Apart from the gains made from selling equities, tax is also payable on dividends and rental income from overseas.

Here’s a closer look into the tax bearing on different asset classes overseas, including equity, real estate investment trusts, and the sale of physical properties.

Tax on overseas equities

Direct investment in shares listed in foreign stock exchanges and mutual fund investments in overseas assets fall into this category. Income from both sources is taxable in India and should be reported by residents when filing their annual tax returns.

Tax on long-term capital gains (two years or more) from the sale of foreign equity shares is 20 percent, plus cess and surcharge. The gains made from the short-term sale (less than two years) of foreign equities are taxable at the slab rates of the individual.

As for mutual funds having overseas shares, the threshold for considering an investment long-term is three years, the same as debt funds in India and the returns are taxed at a 20% rate after indexation. Short-term capital gains (less than three years) are taxed at the slab rate. The indexation benefit due to the change in price from foreign to Indian currency is also applicable.

Dividend income earned from foreign equity shares and mutual funds is taxable at the slab rate.

Tax on overseas debt

There are also some overseas fixed-income or debt instruments that Indian residents can invest in and earn interest and capital gains. These include debt mutual fund schemes that invest in overseas markets and stocks.

Tax on foreign debt mutual fund gains is the same as the tax on domestic debt funds. Long-term capital gains (three years or more) from foreign debt funds are subject to a 20 per cent tax, with indexation. Short-term gains are taxable at the slab rate.

Tax on Foreign Real Estate & REITs

If you have invested in real estate in a foreign market either directly (purchase-sale of physical properties) or through REITs, here’s how your gains will be taxed:

Long-term capital gains (two years and more) from the sale of foreign real estate are taxed at a 20% rate after indexation, while short-term gains (less than two years) are taxed at the slab rate. Any rental income from foreign real estate will also be taxed at the slab rate.

If you have invested in foreign REITs, you can make an income through dividends, interest, rental and long and short-term capital gains. Any dividend, rental and interest income made from foreign REITs will be taxed at the slab rate of the individual. Long-term gains (two years or more) from the sale of foreign REITs are taxed at 20%, while any short-term capital gains will be taxed at the slab rate.

When looking to invest in foreign real estate or REIT, one should also know about available tax benefits and rebates. For one, rental income earned from foreign real estate is not eligible for a 30 percent rebate that you can claim on the rental income earned from a property in India. Also, the tax deduction benefits (up to Rs 1.5 lakh on principal and up to Rs 2 lakh on interest) are also not available for loans taken for a property outside India.

Property owners in India can also save tax by using the proceeds from the sale of a residential property to buy another house within a year. This benefit is not available if the proceeds are used to buy property outside India.

Reporting foreign investments in your income tax return

Any overseas investments, including equity, debt, and real estate, must be reported in your annual tax returns, either in ITR-2 or ITR-4. If you are already paying tax abroad on your investments, make sure to fill out the prescribed form 67 to claim a credit for taxes paid overseas.

Mumbai, 10th February 2023: Oberoi Mall, one of the trendiest retail shopping destinations in Mumbai organized a fun-filled event for pooches and pooch parents on 5th February 2023. The mall announced the launch of its Pet’s IP called ‘The Pooch Party’, to bring fur babies and pet parents closer enabling them to play and make new pooch friends. We intend to make it a yearly event that will be solely dedicated to the pooches to spend a fun-filled time at Oberoi Mall with various pet-centric activities.

The Pooch Party had various engagement activities and icebreaker games, along with dog grooming and sessions on nutrition that gave the perfect excuse to get out of the house and have fun with the pets. The highlight of the event was the unique ramp walk that allowed pet parents to flaunt their pets. The occasion also lets paw-rents take the opportunity to express affection and love for their pooches and take the Fur-Fect family picture.

Speaking about the Pets IP, Mr. Sameep Pathak, CEO-Mall, said, “We are happy to launch our Pets IP. The bond between humans and pets is not just good for human health but can also help build community. The thoughtfully curated activities and sessions helped in strengthening pooches and their parent’s connection. It is a pleasure for us to see pooches and pawrents enjoying every bit of their time at our mall and we hope to continue to find various means to strengthen this bond further.”

The purpose of the “Pooch Party” is to lock away the chew toys and provide a special venue for furry friends and pet owners to mingle, celebrate this unique companionship, and strengthen family ties. These kinds of activities also foster relationships, affection for animals, adoption awareness, and the development of a pet-parent community. With initiatives like these, Oberoi Mall takes every opportunity to deliver memorable and unique experiences for its customers.

Patna, February 10, 2023: Fanzart, the pioneer of luxury designer fans in India, has opened its 105th showroom in the country. The showroom is Orion by Jalan Enterprise in the heart of Patna city.

Speaking on the launch of the flagship showroom, Mr. Anil Lala, Founder, and Managing Director, Fanzart said “ It brings me immense pleasure to launch the 105th Fanzart Showroom in India with the most outstanding quality of luxury fans in Patna. We have a great team who works hard towards bringing innovative designs and defining state-of-the-art technology in designer fans.”

Speaking on the market for the luxury product in Patna Ms. Ayushi Jalan, Owner of Orion by Jalan Enterprise said, “We at Orion by Jalan enterprises Patna are a premium electrical product showroom in Patna. With 30 years of trust, we wanted to bring luxury for our customers and Fanzart was just the right brand to associate with. Their quality and designs are impeccable. We are aiming to give the best of the best to the niche clientele here at Patna and Bihar as a whole”.

“Patna has evolved over the last few years as a market with a better appreciation for luxury products, hence we can reach out to our customers with our range of luxury fans”, she added.

Fanzart, which started operations in 2012 has completed 10 years of operation and already has two company-owned showrooms and three franchised outlets in Bengaluru.

The outstanding range of Fanzart luxury designer fans are on display in the showroom with perfect detailing and the right amount of spacing with interiors making the showroom stand out and promises to be a fan connoisseur’s delight.

India-wide release, 9th February 2023: OML Entertainment, India’s market-leading media and entertainment agency, has yet again collaborated with OPPO Mobiles India Pvt. Ltd. to create a digital film for the brand’s newly launched premium smartphone – The OPPO Reno 8T. Through the launch of this smartphone, OPPO positioned Reno 8T as a premium offering in the mid-range segment, making the Reno 8T ‘A Step Above’ the other offerings in this range.

OPPO is well-known for releasing unique unboxing films which always have novel storytelling to offer that stands out and creates an impressive buzz in the media. This time, the smartphone brand has deployed a promotional campaign with the Reno series brand ambassador, Ranbir Kapoor, where he plays himself rather uniquely to cleverly introduce the Reno 8T.

Ranbir is known for the jovial interactions he has with his fans and the paparazzi. The audience has never seen RK act out in any manner. Leveraging this thought, OML strategized the campaign to give the audience a glimpse of the superstar in a never-seen-before persona. The viral video which was a part of the campaign showed RK tossing a fan’s phone after growing impatient while the guy was trying to click a selfie with the actor. This took the audience aback, immediately stirring a controversy where people started asking only one question – “Why did RK throw away his fan’s phone?” However, the full picture was later revealed and the mentioned viral footage appeared to be a cleverly crafted social engineering piece to put the upcoming OPPO Reno 8T smartphone in the spotlight. In the clarification video, Ranbir is seen to be gifting his fan an upgrade of a lifetime with the all-new OPPO Reno 8T and asking him to be ‘A Step Above’ the rest.

After a steady stream of leaks, finally, the official teaser gives the audience a closer look at the device’s design.

To unveil the details and features of the latest OPPO Reno 8T, Only Much Louder (OML) created a unique and captivating 40-second teaser that captures the essence of the premium OPPO Reno 8T, featuring Ranbir Kapoor. RK is seen to reveal the standout features of the Reno 8T in an intriguing manner that definitely engages the audience with its gripping visual scenes. With its slimmest and lightest ever 120Hz 3D curved screen, sharper details with a 108 MP portrait camera and 40X microlens plus backed by a 5000mAh battery with support for 67W SuperVOOCTM, at just Rs. 29,999, the OPPO Reno 8T 5G, strikes the perfect balance between immersive visuals and a relaxed grip for an all-around premium experience and is definitely leaps ahead in the game!

The quirky campaign was conceptualized with the objective to drive high awareness among the audience about OPPO’s latest launch on both digital and traditional mediums. The sole purpose of this campaign was to highlight its major features in an innovative manner in order to establish the Reno 8T as fully loaded and the most accessible Reno. The new campaign of Reno entices the audiences to ‘upgrade’ and be the first buyers of the Reno series. The outcome has seen an outrage in the media with its captivating storytelling which created a bigger impression amongst the audience.

Manav Parekh, Executive Creative Director, OML Entertainment, said, “Ask any creative and they’ll tell you this, having brave clients like OPPO is half the battle won. It was a great experience to work with the team and bring to life the ‘A Step Above’ campaign for OPPO Reno 8T. It is a simple idea that worked beautifully across the three phases. The main film’s narrative, it’s pacing, and of course, Ranbir’s delivery took it to a whole new level. OPPO is a great brand and we at OML are excited to have collaborated with them again in writing another chapter of growth.”

Damyant Singh Khanoria, CMO, of OPPO India, quoted, “OPPO embraces non-traditional marketing ideas that are bold with a narrative that weaves our product story seamlessly. The campaign for the OPPO Reno8T hit the perfect notes. OML answered the ‘time to upgrade’ brief with an outstanding idea that used Ranbir Kapoor cleverly both as a cultural icon and a damn good actor! The scale of the earned media reach is a testimony to a campaign idea that is ‘A Step Above’.”