Archives October 2024

Usha Financial Services Fuels Growth of EV Adoption with RS.50 Crore in Green Financing, Benefits 3,300 EV Owners

New Delhi, India, 9th October 2024: Usha Financial Services Limited, a leading Non-Banking Financial Company (NBFC), continues its commitment to sustainability by financing over 3,300 electric vehicle (EV) owners through its Green Financing Loans. This milestone demonstrates the company’s ongoing support for India’s rapidly growing EV market.

Operating in 84 districts across key states like Assam, Bihar, Delhi, Jharkhand, Madhya Pradesh, Odisha, Punjab, Rajasthan, Uttar Pradesh, and Uttarakhand, Usha Financial Services has disbursed ₹50 crores in Green Financing so far. The NBFC’s strong network allows it to bridge financial gaps, driving financial inclusion and environmental sustainability.

“We are immensely proud to have empowered over 3,300 EV owners on their journey towards a cleaner and greener tomorrow. At Usha Financial Services Limited, we are not merely providing financial assistance; we are fostering a sustainable mindset that promotes a more environmentally conscious society,” said Geeta Goswami, CEO of Usha Financial Services Limited. “Our Green Financing Loans are not solely about enabling EV ownership; they are about catalyzing a positive shift towards a more sustainable future for all.”

With an average loan ticket size, the company is helping underserved communities transition to eco-friendly transport solutions like E-Rickshaws. These vehicles, popular for their zero emissions and low operational costs, also contribute to job creation.

Looking ahead, Usha Financial Services aims to double its support to EV owners through Green Financing Loans by March 2025, continuing to lead the way in driving positive change in India’s EV sector.

IFC and Axis Bank Partner for USD 500 Million Climate Loan in India

Nagpur, October 2024: The International Finance Corporation (IFC), a member of the World Bank Group and the largest global development institution, is partnering with Axis Bank, one of the largest private sector banks in India, to provide a $500 million loan to help develop a blue finance market and scale up financing of green projects in India.

This is IFC’s first blue investment in India and the first blue transaction by a financial institution in the country. Blue loans are financing instruments that raise and earmark funds for investments such as water and wastewater management, reduction of marine plastic pollution, restoration of marine ecosystems, sustainable shipping, eco-friendly tourism, and offshore renewable energy.

This transaction is also the largest green financing by IFC in the country. The funding will enable Axis Bank to expand its climate finance portfolio.

With India’s rapid urbanization and economic growth, there is a substantial opportunity to enhance water and energy efficiency. The water and wastewater treatment market size was estimated  of 2022 and is expected to reach $3 billion by 2029. Additionally, the green buildings sector presents an investment opportunity  2030, driven by a need for sustainable infrastructure. Most of these investments need to come from the private sector to offset limited public funding.

Speaking on the occasion, Amitabh Chaudhry, Managing Director and Chief Executive Officer of Axis Bank said, “With the increasing effects of climate change into the global ecosystem and the growing awareness of environment sustainability, it’s imperative for banks to adopt sustainable lending practices. We are excited to partner with IFC with whom we share a common vision of strengthening standards and lending practices to boost sustainable finance in India. Given Axis Bank’s focus on growing its climate and sustainable finance portfolios, along with its large size, systemic importance, and wide reach, we hope to be a strong and stable partner for IFC in the key focus area of climate finance in India.”

We are thrilled to announce our inaugural blue loan in India, and our largest climate finance initiative in the country to date. India serves as an exceptional testing ground for innovative approaches to climate adaptation. This loan will not only catalyze private sector investment in this emerging asset class but also direct long-term funding toward fostering a sustainable blue economy. Additionally, it aims to enhance financing for climate projects across India, with a strong emphasis on green buildings that will mitigate climate change impacts and generate jobs. Partnering with Axis Bank, a like-minded ally, we are committed to propelling India’s sustainable and inclusive growth forward,” said Makhtar Diop, Managing Director of IFC.

Axis Bank is among the first banks in India to have a board-approved Environmental, Social and Governance (ESG) policy for lending that adheres to IFC Performance Standards. The Bank remains committed to supporting India’s climate agenda with public commitment of incremental financing  of incremental financing was achieved by March 2024.

Axis Bank has been a pioneering issuer of sustainable instruments among Indian financial institutions. Axis issued the first Green USD Bond way back in 2016 and also the first sustainable USD AT1 bond from India in 2021. The bank, with a long-standing history of being a pioneer in sustainable financing, will use IFC’s financing to promote resource-efficient growth and to create jobs, while protecting the critical clean water resources and supporting the nation’s climate goals.

As part of its advisory services, IFC will support Axis Bank in growing its green buildings portfolio, including for affordable housing projects and building capacity for impact reporting. Through this engagement, IFC aims to catalyze the green buildings’ market in India. IFC will also provide a performance-based incentive of up  from the UK-IFC Market Accelerator for Green Construction (MAGC) program aimed at supporting the design and construction of green buildings certified by IFC’s EDGE (Excellence in Design for Greater Efficiencies) green buildings standard.

IFC has built a successful track record in the green finance market and is laying the groundwork for launching and scaling blue finance across the globe. Since 2020, IFC has provided more than  in blue loans and bonds to private institutions around the world.

From Policewoman to Jungle Warrior: Eksha Kerung Shines in ‘Reality Ranis of the Jungle

India, 8th October 2024: Warner Bros. Discovery,  in non-fiction entertainment, launched its new India original, Reality Ranis of the Jungle, on 23rd September, in a glittering soiree in Mumbai. For the first time ever in the history of Indian television, the 10-episode reality series features an all-female cast with Northeast’s own Eksha Kerung skillfully navigating the wilderness and conquering every challenge with ease. Airing on Discovery Channel and discovery+ on Monday-Tuesday at 10pm, the show is hosted by Varun Sood, and also spotlights reality divas like Pavitra Punia, Bebika Dhurve, Anjali Schmuck, Krissann Barretto, Mira Jagannath, Jeevika Tyagi, Mrunal Shankar, Sifat Sehgal, Tejaswi Madivada, Arushi Chawla, and Christeena Biju. The twelve reality stars will be seen giving up their lives of luxury for an ‘off-grid’ adventure in the jungle.

Adapted from Warner Bros.’ popular original global format ‘Reality Queens of The Jungle’, the Indian adaptation will cater to the growing appetite for reality television amongst Indian audiences. Set in the heart of the lush jungles of the Himalayas, the show will put these powerful women to the ultimate test. As they navigate the wild terrain, they’ll compete in a series of challenges designed to push them to their physical and mental limits.

Reality Ranis of the Jungle sees the twelve contestants get divided into two teams, led by elected leaders. Together they will embark on a gruelling journey not for the fainthearted, through the treacherous and unforgiving Himalayan terrain. Battling fear and drama, the winner of each challenge will be rewarded with luxuries including comfortable tents, warm beds, and gourmet meals, while others will have to survive the wild, alongside eliminations.

The beauty that beats the odds and survives the jungle-life will be crowned as the “Survival Rani”, celebrating their resilience, leadership, and determination.

Representing the North East, Eksha Kerung is the definition of elegance and strength. The fierce 25-year-old from Sikkim, isn’t just a policewoman but also a model and a national-level boxer. Growing up with dreams of gracing the runway, Eksha participated in numerous fashion shows during her college years. However, she chose a path of service, becoming a police personnel to uphold law and order while staying effortlessly fashionable. Before donning the uniform, Eksha represented her state in boxing tournaments, making her an inspiration for many women in the northeast.

Eksha brings this same tenacity and charm on the show. Despite her fear of wild animals and the dark, she believes her 14-month police training in the wilderness has prepared her for this unique challenge. While she claims that her only weakness may be trusting too easily, Eksha is determined not to let that get in her way.

Reflecting on his experience as the host, Varun Sood said, “As the host of Reality Ranis of the Jungle, I’m incredibly excited to see an all-female cast take on such a unique and challenging environment. The strength and resilience they display in the wild is truly inspiring. I’m thrilled to be part of this journey, witnessing these amazing women tackle intense survival experiences. This show breaks boundaries, and I can’t wait for our audience to witness the determination and camaraderie that unfolds in the jungle. I’m coming back to a reality show after 4 years but this time it’s as a host. What I love about this show is that I will be interacting with these wonderful women and hearing their stories, which will hopefully resonate with the viewers. It’s truly a different show from anything that currently exists in Indian entertainment.”

The show has been produced by Banijay Asia, one of the leading production companies in India and has been directed by Tarun Panjwani, who is known for his work in reality shows and youth-related content.

Talking about the show, Sai Abishek, Head of Factual Lifestyle Cluster at Warner Bros. Discovery, South Asia said, “As the category leader in the non-fiction content segment, we know our audiences have a strong appetite for adventure reality shows. Our fans trust us for authentic and thrilling experiences, and we are excited to elevate this connection with ‘Reality Rulers of the Jungle.’ By challenging twelve popular reality stars from all walks of life in wild terrains, we are pushing them out of their comfort zones and testing their survival skills in an exhilarating way.”

Reality Ranis of the Jungle, presented by Brooke Bond Red Label Natural Care and co-powered by PolicyBazaar.com, Harpic and Mountain Dew, promises to be a thrilling and exhilarating experience, showcasing the strength, courage, and camaraderie of these extraordinary women.

Ericsson launches ‘EricssonEdge Academia Program’ to develop young telecom talent

Ericsson (NASDAQ: ERIC), a global leader in telecommunications, today announced the launch of the ‘EricssonEdge Academia Program’ that aims to revolutionize early career talent development in the telecom sector across Southeast Asia, Oceania, and India.

With rapid advancements in technologies such as 5G, AI and IoT, and studies showing that majority of the fastest growing roles worldwide are technology-related roles, Ericsson has created a talent development program to support young talent who will be joining the telecommunications sector and as part of Ericsson’s graduate recruitment across Southeast Asia, Oceania and India.

The EricssonEdge Academia Program is designed to equip students with essential knowledge and skills in 5G, Cloud, and AI technologies, preparing them to thrive and lead in the evolving telecom landscape. Over the course of 6 months, the program will provide in-depth learning experiences to pre-final year students of over 40 top universities from India, Australia, Thailand, Indonesia, Singapore, Brunei, Philippines, Malaysia and Vietnam.

The program begins with a blend of in -person, instructor-led sessions led by Ericsson’s industry experts, and web-based learning modules in the second and third months. Regular assessments will be conducted to ensure continuous progress and understanding. These modules will enrich the participants’ experience, offering a comprehensive understanding of cutting-edge technologies and preparing them for careers in the telecom industry. Students who complete the program will be eligible for consideration for the Ericsson Graduate Recruitment Program in the region.

Priyanka Anand, Vice President and Head of People for Southeast Asia, Oceania & India at Ericsson, says, “The EricssonEdge Academia Program exemplifies how the industry can collaborate with academia to develop the next generation of telecom professionals. By equipping students with the skills they need to succeed, we are not only enhancing their career prospects but also ensuring the continued advancement and competitiveness of the industry.”

The program benefits both students and the broader telecom ecosystem by enhancing employability and advancing industry capabilities. By providing students with access to Ericsson educational content and direct exposure to industry leaders, the EricssonEdge Academia Program builds a strong foundation for a future-ready workforce.

”We are committed to shaping the future of ICT talent by engaging with students in their academic journey,’ says Anand. “The program sparks curiosity, drives innovation, and ignites a passion for technology.”

OML Entertainment Announces Preranaa Khatri as Chief Business Officer

Nationwide Release: 8th October 2024: OML Entertainment, a market-leading, full-service creative and entertainment business network, has announced the appointment of Preranaa Khatri as Chief Business Officer (CBO). With a distinguished career spanning close to two decades, Preranaa brings a wealth of experience and a unique perspective to content, and the creator and revenue ecosystem, which will be instrumental in driving OML’s continued growth and success.

Prior to joining OML, Preranaa has held various leadership roles in media and entertainment focusing on her forte of content strategy, creator management, and revenue optimization. Thus, making her a perfect fit for the dynamic environment at OML and the company’s plans for the future which include a continued streamlining and growth of advertising, creator tech, talent representation and long-form content production; an independent mix that’s symbiotic but will feed into each other’s growth.

Preranaa’s previous tenure at OML in 2016 saw her leading key initiatives that significantly boosted the company’s market presence and revenue streams. And her new role marks a new chapter in the company’s journey. Preranaa will report to Tusharr Kumar, CEO of OML Entertainment while playing a critical role in shaping the future of the company by reinforcing efforts for a more future-ready transformation. Together, they will double down on the company’s growth across businesses and markets including a sharp focus on expanding OML’s fast-growing advertising and branded content businesses; long-form original content productions; driving the global growth of its influencer marketing platform, Hypothesis; and discovering and signing new talent as well as fortifying the current roster.

“I’m looking forward to driving growth at OML with Preranaa. Her extensive experience, strategic insight, and proven leadership skills will be invaluable as we expand our footprint in the media & entertainment industry. She’s one of the most empathetic leaders I’ve had the opportunity to work with, and I can’t think of anyone better to build our teams with,” said Tusharr Kumar, CEO of OML Entertainment.

Preranaa Khatri, OML’s new CBO expressed her excitement, saying, “I am thrilled to be back at OML, a company that has always been close to my heart. I look forward to working with the talented team here to explore new opportunities and drive growth in the content and creator space. Together, we will continue to create impactful and engaging experiences for all our stakeholders.”

Preranaa’s passion and experience in media and entertainment make her a formidable addition to OML’s leadership team. Most recently, she was an independent consultant focusing on strategic partnerships, revenue growth and GTM strategies for brands and agencies. Of note has been her work for a Global Olympic Sponsor’s Athlete Partnership Program in the lead up to the recently concluded Paris 2024 Summer Olympics and 2024 Summer Paralympics.

Customer wins prizes worth RS 5 lakhs at Lotus Electronics’ Faaydo ka Tyohaar

Indore, October 8, 2024 – Lotus Electronics, a leading name in consumer electronics, in collaboration with LG India, awarded a lucky customer an exciting prize worth . This celebration was part of Lotus Electronics’ ongoing “Faaydo ka Tyohaar” campaign, which offers unbeatable discounts on a wide range of electronics from October 4th to November 10th.

The Prize was presented at the Lotus Electronics store in Indore, in the esteemed presence of Mr. Anish Saxena from LG India Pvt Ltd and Mr. Sanjay Chhabra from Lotus Electronics. The winning customer expressed immense joy and gratitude for the extraordinary prize.

Lotus Electronics goes the extra mile to provide its customers with the best offers possible, thanks to its impressive network of 23 stores spread across the country.

As the festive season begins, the store invites customers to join the celebrations and take advantage of more exciting rewards, discounts, and deals on various products. Customers can enjoy exclusive discounts of up to 70% off, additional cashback of up to  chance to win assured gifts worth up to ₹1 crore, along with access to exclusive company offers.

Visit your nearest Lotus Electronics showroom today to experience the magic of festive shopping!

For more information, visit www.lotuselectronics.com or follow Lotus Electronics on social media.

More than 3500 people throng the Mega Property Expo

Bengaluru, Oct 8, 2024: Bengaluru, renowned for its pleasant climate and cosmopolitan vibe, continues to attract people from across India and abroad. The city has rapidly evolved, with new IT parks, townships, malls, and commercial hubs springing up. Its booming economy, combined with exceptional living conditions, has created a high demand for real estate, making Bengaluru a sought-after destination for homebuyers and investors alike.

With the ongoing growth of businesses and job opportunities, Bengaluru’s real estate sector is more vibrant than ever. 2024 has seen buoyant investments across all real estate asset classes, and the momentum is expected to continue through the second half of the year. With increasing market stability and favourable regulatory reforms, real estate investments are proving to be a reliable and profitable option, even amidst global economic uncertainties.

Whether it’s residential or commercial properties, Bengaluru is witnessing a surge in inquiries. Post-pandemic, many are opting for homes nestled in serene, green spaces away from the city’s bustling urban areas. High-net-worth individuals and startup founders are especially drawn to luxury properties and plotted developments in key locations. Real estate has also become an essential diversifier in investment portfolios, thanks to its long-term stability.

To capitalize on this growing demand, The Times of India in association with State Bank Of India hosted a Mega Property Expo. This two-day event held on October 5 and 6, at State Bank of India’s Local Head Office, 65 St. Mark’s Road, Bengaluru promised an excellent opportunity for prospective homebuyers and investors to explore a wide range of projects, both existing and upcoming. With more than 30+ top developers showcased 250+ properties under one roof, attendees engaged in face-to-face discussions, got comprehensive project details to make informed decisions about their next property investment. State Bank of India, the presenting sponsor of this Expo has offered competitive Home Loan Interest Rates and other concessions for Home Loans booked under this Fair.

“SBI being Country’s largest Home Loan provider is excited to collaborate with TOI for this Mega Property Expo. With its 426 Branches, 9 Home Loan Centres, 750+ Sales Force & 900+ Builder Tie Ups, SBI has widespread presence in Bengaluru City. Our esteemed customers had used this opportunity and availed special Home Loan rates & other concessions given during the Expo.” Smt. Joohi Smita Sinha, CGM, Bengaluru Circle, SBI.

University of East Anglia introduces scholarship for aspiring graduates in Biomedical Science

New Delhi, 08 October 2024: The University of East Anglia (UEA), one of the UK’s top 25 universities, has announced a dedicated scholarship for Indian students enrolling in BSc Biomedical Science with a placement year at NHS (National Health Services). This scholarship worth £4,000 annually for the entire programme duration makes it a significant financial aid for Indian students aspiring to build careers in biomedical science within the UK’s NHS.

This innovative four-year degree program in Biomedical Science is crafted to provide students with both advanced theoretical knowledge and practical skills, with a strong emphasis on real-world applications. A key highlight of this programme is the optional NHS placement year in the third year. This placement, dependent on availability, demand, and the student’s academic performance and aptitude, offers students the opportunity to work as trainee biomedical scientists in IBMS-approved NHS medical laboratories.

Throughout the placement, students will complete the Institute of Biomedical Science (IBMS) training portfolio, which sets the foundation for obtaining HCPC registration as professional Biomedical Scientists. This hands-on experience is integral to developing the expertise required for a successful career in the field.

Dr Mark Williams, Associate Professor, School of Biological Sciences, University of East Anglia, UK said, “This scholarship represents our commitment to nurturing global talent in Biomedical Science. By combining financial support with our innovative NHS placement year, we have created a fantastic opportunity for students to receive world-class education and invaluable hands-on experience in the UK healthcare sector. We believe this programme will empower the next generation of biomedical scientists to make significant contributions to global healthcare.”

This scholarship reiterates UEA’s commitment to fostering global talent and supporting international students in their educational endeavours. UEA aims to make its world-class education further accessible to Indian students by reducing the financial burden and offering exceptional training and career opportunities in the UK healthcare sector.

Students enrolled in this programme have the flexibility to choose between two-degree options: Biomedicine (BSc Hons) and Biomedical Science (BSc Hons). The first-year curriculum is identical for both, allowing students to decide on their specialisation as they progress.

Top Tips for Securing a Student Visa Without Stress

by Mrs. Ritika Gupta, CEO of Aaera Consultants

Embarking a study abroad journey can be an exciting adventure, but getting a student visa can be difficult. Do not be alarmed! You may easily get through the application procedure if you prepare carefully and strategically beforehand. Investigate well-known universities, comprehend the requirements for a visa, and compile the required paperwork. Check your application with professionals, send it in well in advance of the deadline, and get ready for the visa interview. Show that you have enough money, get health insurance, and keep tabs on the status of your application. During interviews, remain composed, self-assured, and upbeat while emphasizing your academic accomplishments and future goals. Make sure application information is consistent with social media platforms. You can overcome challenges and realize your aspirations of an overseas education by following these steps.

Over 6 million students apply for overseas education annually, but many aspirants lose their way due to a lack of information, knowledge, and awareness about the procedure. Students should investigate colleges, locations, and courses with study-abroad specialists for guidance. It’s necessary to verify eligibility, obtain a visa, apply for scholarships, and be ready for exams like the GRE, SAT, TOEFL, and IELTS. Apply in advance to obtain financing, loans, or sponsorships. A smooth transition can be ensured by connecting with international students. One way to raise awareness is to participate in webinars, education fairs, and study abroad forums and organizations.

Although obtaining a student visa can seem difficult it can be made less stressful with good planning and preparation, here are some helpful hints to get you through the application process for a student visa.

1. Selection of Destination: The process of choosing destination research institutes takes into account program credibility and post-graduation opportunities while also coordinating with professional and academic ambitions.

2. Need for a Visa: Check the requirements, terms, due dates, and processing times for visa applications.

3. Compile Records: Gather bank statements, transcripts, passports, and English language test results, and verify requirements with your university.

5. Application Submission: Apply well ahead of time to avoid panic at the last minute.

6. Visa Interview Preparation: Practice common interview questions, act professionally, show that you genuinely want the job, have enough money, and think about health insurance.

7. Application for Pre-VISA: Prepare financial records, practice interview questions, apply ahead of time, and think about health insurance.

8. Interview for Visa: Display professionalism and highlight your accomplishments in school, genuine interest, and adaptability.

9. Documentation: Maintain correct documentation, track the progress of applications, and reply to document requests as soon as possible.

10. Result: Secure a student visa successfully and achieve study abroad objectives seamlessly.

11. Passport Verification: Verify passport validity (min. 6 months) and apply before the deadline.

12. Show Sufficient Funds: Show sufficient funds for living expenses, and school, and consider health insurance.

13. Monitor Application Status: Regularly check application status and respond promptly to requests.

14. Seek Expert Advice: Consult knowledgeable consultants or overseas offices for advice.

15. Social Media Alignment: Ensure social media profiles match visa application information.

16. Application and Interview Integrity: Be truthful, open, and composed during the application and interview.

Starting your study abroad journey is an exciting adventure, but obtaining a student visa can be difficult. Keep in mind these crucial suggestions to make the process go more smoothly. Make sure by conducting a thorough inquiry ahead that the place and school you have chosen will support your academic and career aspirations. Understanding the prerequisites for acquiring a visa and the required documentation is crucial. Gather relevant information, such as bank account information, academic transcripts, and evidence of English language ability.

Apply in advance to avoid anxiety at the last minute, and prepare for your visa interview by rehearsing standard questions and wearing appropriate attire. You must demonstrate your capacity to cover living expenditures. Regularly check the status of your application, and respond as soon as any more paperwork is required. Consulting a specialist or getting in touch with your university’s overseas office may also prove advantageous. Lastly, maintain your composure and confidence while clearly articulating your goals during the interview. You may easily handle the visa application process and fulfill your ambition of studying abroad by following these steps.

Bajaj Lighting launches a campaign to connect with the New Age Consumer

Mumbai, 8 October 2024: Bajaj – India’s leading lighting brand, has launched its latest campaign on “Built to Shine”. The campaign focuses on the brand’s unique ability to blend cutting-edge technology with aesthetic appeal, offering a versatile range of lighting solutions that cater to today’s consumers. Bajaj began its journey as a trusted lighting company back in 1938 and has reinvented its offerings to remain relevant to the dynamic landscape. Bringing over 80 years of generational expertise in lighting solutions, the brand’s latest campaign reaffirms its commitment to innovation while staying attuned to the evolving needs of modern consumers.

Bajaj Lighting’s latest campaign bursts with youthful energy, showcasing the brand’s lighting expertise and commitment to its research and innovation. The film features a lively young woman dancing through her day, with every step and twirl triggering a unique lighting experience that perfectly matches her mood and movements. This reflects Bajaj’s “Built to Shine” philosophy which promises lighting solutions that adapt seamlessly to life’s dynamic flow. Highlighting an impressive range of products, the campaign includes motion-activated lights that brighten with every step to smart lamps with a 16-million-color spectrum for customizable ambiance, blending advanced technology with personal expression. When the power cuts, backup lighting ensures that the glow never fades, keeping your moments uninterrupted. Spanning TV, Digital, and connected TV channels this campaign showcases how Bajaj Lighting doesn’t just illuminate spaces—it elevates experiences.

Commenting on the campaign, Devika Sachdev, Head of Advertising and Brand Management, said, “With over eight decades of lighting expertise, Bajaj Lighting draws on its rich legacy to address the needs of today’s diverse consumers. Our campaign reflects this expertise, offering innovative solutions that appeal not only to the youth but to a broad spectrum of modern consumers. By offering aesthetic appeal with practical, energy-efficient technology, we aim to strengthen our brand’s presence across generations and reinforce our commitment to lighting solutions that enhance everyday living.”

“Through this campaign, we wanted to highlight Bajaj Lighting’s ability to innovate while staying true to its legacy. By focusing on their brand promise ‘Built to Shine,’ we’ve strategically positioned the brand as not just a provider of lighting solutions, but as an enabler of elevated lifestyles for the modern consumer. This campaign not only reinforces Bajaj’s market leadership but also creates an emotional connection by integrating technology, aesthetics, and the promise of lasting quality,” said Creative Director at McCann.

Bajaj’s commitment to meaningful innovation is evident in products like Insect Shield, Eye Care Technology, and Smart Lighting solutions. These offerings add both functional and aesthetic value to consumers’ homes. Their LED lighting products not only reduce energy consumption but also support eco-friendly initiatives, making them a popular choice among environmentally conscious consumers. Many of these products come with BEE Star Ratings, further solidifying Bajaj’s role in driving sustainable innovation within the lighting industry.