Category business

New Delhi, India 25 March 2023 – Sportradar Integrity Services, a unit of Sportradar (NASDAQ: SRAD) and a global supplier of sports integrity solutions, has today issued its second annual report, ‘Betting Corruption and Match-fixing in 2022’, revealing the company identified 1,212 suspicious matches in total in 2022, within 12 sports and in 92 countries from the 850,000 matches the company now monitors across 70+ sports globally.

While reflecting an increase of 34% from 2021, the total number of suspicious matches indicates that match-fixing occurs at a low percentage within global sport. Overall, the data confirms that 99.5% of sporting events are free from match-fixing, with no single sport having a suspicious match ratio greater than 1%.

Advancements in Sportradar’s Artificial Intelligence (AI), integrated with the Universal Fraud Detection System (UFDS), has helped to detect 438 of these matches. The application of this technology in the system has increased the amount of data points processed for every single match the company monitors to 500+ including odds, turnover, and statistical data related to the game state. This processing is happening continuously through the life cycle of a match’s betting markets, from the moment it is first offered to the moment it ends. Annually, this equates to analysing 30 billion odds changes from 600+ betting operators.

AI also analyses account-level betting data to help confirm otherwise undetectable micro-level suspicious betting activity. The model is periodically retrained on the latest data to ensure it can evolve and detect new methods of match-fixing. When all markets are settled, the model computes a prediction as to whether the match is potentially suspicious or not – providing our expert analysts with all the necessary information required to make an informed decision.

In addition to advances in technology, in 2022, the number of criminal and sporting sanctions the company supported its partners with also increased from 72 to 169, up 135% from 2021, reflecting a focus by leagues and federations to address the threat that match-fixing presents to the integrity of sport. Using Sportradar Integrity Services’ findings as evidence, sanctions were imposed by sport federations or criminal courts on those deemed guilty of cheating sport and breaking the law.

Key findings from Sportradar’s integrity report are as follows:

The AI model developed by Sportradar for its UFDS in 2022 directly identified 438 suspicious matches (36% of annual total), leveraging the vast amount of data the company already has on suspicious betting activity and reflecting the important role that technology can play in the monitoring process.
Soccer continued to have the highest number of suspicious matches (775), but one of the key trends of 2022 was the sharp rise in suspicious basketball matches (220), which increased by approximately 250% compared to 2021.

Europe continues to see the highest number of suspicious matches (630) followed by Asia (240) and South America (225) in total across all sports. Compared to 2021, the number of suspicious matches has risen in each region except North America and Oceania.

The trend from 2021 of lower-level competitions being affected has continued. In 2022, 52% of suspicious soccer matches came from the third tier or lower, including regional leagues and youth competitions.

Andreas Krannich, Managing Director, of Sportradar Integrity Services, said: “We’ve taken an even more proactive approach to uncovering match-fixing in 2022, from implementing a new AI model to developing more formal working relationships with bookmakers through the launch of our Integrity Exchange, which resulted in more than 300 alerts.

“Our technology enables us to monitor more matches on a deeper level, providing more precise and accurate insights to help aid partners, clients and the wider sports industry in efforts to safeguard sporting events from corruption. We look forward to supporting even more sports federation and law enforcement partners in 2023.”

Sportradar Integrity Services used its UFDS to monitor more than 850,000 sports matches in 2022 and to provide an in-depth analysis of the match-fixing landscape. As a large representative sample size, it can be taken as a strong indication of the true rate of match-fixing globally. The annual report serves to highlight the extent of match-fixing and raise awareness of the latest and most extensive data and trends.

Karnataka, March 25, 2023: Bharat Petroleum Corporation Limited (BPCL), a ‘Maharatna’ and a Fortune Global 500 Company, today announced the launch of 19 EV Fast-Charging stations at 110 fuel stations along 15 highways in Karnataka, Kerala and Tamil Nadu.

The company has launched 3 corridors with 19 fuel stations in Kerala, 6 Corridors with 33 fuel stations in KarnaThe 19 Highway Corridors are:

The 19 Highway Corridors are:

‘It takes just 30 minutes to charge an EV, giving the driving range of upto 125 kilometers at our Fuel Stations, therefore we have maintained the distance within 100 kilometers between the two charging stations’, said Pushp Kumar Nayar, Head Retail South at the launch.

These corridors will connect important religious and tourist destinations with cities, like Tirupathi in Andhra Pradesh & Bandipur National Park in Karnataka; Ranaganthaswamy Temple, and Jambukeswar Temple. The famous religious places covered in Kerala are Guruvayoor temple and Kadampuzha temple, Vallarpadam National shrine of Basilica, St.Antony’s Church, Koratty and  Markaz Knowledge City & Early Sunrise watch at Kanyakumari in Tamil Nadu, and Meenakshi Amman Temple in Madurai, and many more.

So far, BPCL has converted ​21 Highways into electric corridors and going forward, by March 2023, 200 highways will be covered with Electric Vehicle Fast Chargers to support and accelerate the EV growth in the country.

These Fast EV Charging Corridors were inaugurated by P.S. Ravi, Executive Director Incharge (Retail) in presence of Pushp Kumar Nayar, Head Retail South, Kannabiran D., State Head (Retail) Kerala, Subhankar Sen, Chief General Manager (Retail Initiative & Brand) at the launch event in Ernakulam, Kerala.

Speaking at the launch, P.S. Ravi, Executive Director in charge (Retail), BPCL said ‘The fast chargers are easy to use. They can be self-operated without any manual assistance, though support staff will be available if needed. BPCL has digitized the entire EV charger locator, charger operations, and transaction process through the HelloBPCL app for an online hassle-free and transparent user experience.’

Several of BPCL’s highway fuel stations also offer hygienic food through its strategic alliances with leading brands such as McDonald’s, A2B, Cube Stop, Café Coffee Day and other local outlets. Bharat Petroleum has also rolled out its chain of In & Out convenience stores at key fuel stations on highways for added convenience to its customers.

Delhi, 25th March 2023: Irish enterprise EPS Global has elevated its partnership with India’s IndoVision Services to expand its presence in India, and are further planning to expand across the Middle East and Africa. The partnership, which began a few years ago in the IT and Telecom sector in India with Vodafone India as their first customer, has grown multi-fold year-on-year, tapping the Data Centres and banking institutions at a global level.

The partnership is backed by Enterprise Ireland, the Irish Government’s organization responsible for the development and growth of Irish enterprises in world markets. Ireland’s Minister of Children, Equality, Disability, Integration and Youth, Mr. Roderic O’Gorman commented on the partnership. He said, “India and Ireland have been historic trading partners. Both have over the course of time benefitted from each other’s excellence in several industries including the likes of IT, telecom, engineering, and consultancy, and partnerships like these have cemented the bilateral trade relations between the two countries through the years.”

EPS Global is a Dublin, Ireland-based franchised distributor of specialized IT components and semiconductors used in data networking and storage, virtualization, cloud, and the Internet of Things, with a presence across 23 countries worldwide. IndoVision Services on the other hand is a White Label Service Provider (WLSP) based out of India, offering design and operational services for system integrators and value-added resellers. This joint synergy as a part of their partnership has aided both parties in addressing each other’s national and global market needs.

IndoVision has supported EPS Global in accessing large corporations in India and maintaining a stronghold thereafter. Mr. Manish Jain, Director – of India Sales at EPS Global said, “The partnership came into existence as both the organizations met each other’s requirements in terms of tapping new markets and enhancing business output. IndoVision had a dominant presence in industries like Telco, ISP, Banking & Data, which interested us. Over time, this partnership has enabled us to expand our market size and grow our business.”

He further added, “Both the organizations have created an amazing level of trust and understanding, which benefits not just us, but eventually, the end customers as well. The ecosystems of both the companies complement each other perfectly in terms of market needs.”

Meanwhile, EPS Global has supported the Indian counterpart by enhancing its business volume at competitive pricing. Sharing his thoughts on the partnership, Mr. Sanjay Kothari, CCO at IndoVision said, “We have worked with multiple distribution partners across the globe, out of which some of them are giants, but without a doubt, I can easily vouch for EPS as the best of them, considering their flexibility, modus operandi, the support provided at various stages and last, but definitely not the least, the people in the team who work with us.”

Senior Vice President, of India and South Asia at Enterprise Ireland, Ms. Wendy Dsouza said, “The association between EPS Global and IndoVision Services has created manifold opportunities for both companies, allowing them to expand their global footprint. Enterprise Ireland is pleased to facilitate such significant international partnerships and engagements between India and Ireland.”

With Ireland becoming one of the few majority English-speaking countries in the European Union post-Brexit, Indian businesses opened up opportunities here to scale globally. As of 2022, the bilateral trade between the two nations is valued at €5.5 billion. Moreover, Irish enterprises value people-to-people connections which Indian enterprises deliver, allowing businesses to prosper from cross-national partnerships.

Chennai, 25th March 2023: Xiaomi India, the country’s leading smartphone and smart TV brand, announced a collaboration with United Way India to upskill the transgender community. The partnership aims to upskill 100 transgender persons across Delhi, Mumbai, and Bengaluru with the knowledge of laptop, computer, and mobile handset repair to enhance their employability and provide sustainable livelihood options to them. With technology usage at an all-time high, this skill development program is a gateway for the transgender community to secure jobs with leading mobile companies and pave the way for their entrepreneurial journey.

The selected individuals’ training program will span over four months and incorporate an experiential learning approach. The program will cover different modules such as basic electronics, software and hardware, and hands-on practical training. United Way India, will identify beneficiaries in Delhi, Mumbai, and Bengaluru regions based on their willingness, attitude, and aptitude to participate in the training. Upon completing the program, trainees will actively engage in income-generating activities and self-employment ventures.

Commenting on the collaboration, Muralikrishnan B, President at Xiaomi India said, “Our collaboration with United Way India is a testament to our firm belief in the transformative power of technology, as it can empower individuals and drive progress to greater heights. We are delighted to work towards upskilling the transgender community and contributing to a more inclusive and equitable society and providing them with a sustainable future.”

Commenting on the partnership, Jayanti Shukla, CEO, of United Way India said, “We are thrilled to onboard Xiaomi India to improve the quality of life for transgender persons and their families with this skill-building program. With a focus on building equitable communities in India, we support including access to opportunities for all and are pleased to collaborate with Xiaomi to serve diverse population groups.”

At Xiaomi India, social impact initiatives are centered on education and skill building to support and contribute towards the nation’s growth and empowerment.

Bengaluru, 25 March 2023: PMJ Jewels, South India’s most loved fine jewellery brand, today launched its new flagship store at Jayanagar, Bengaluru. Ms Usha Thulasiram (Director, Lahari Music) along with celebrity influencer- Mithali Sagar (House of MISU), Dr Shruthi Gowda, Dr Sailaja Vallabhaneni, Shri Kushal Kumar Jain – Chairman, PMJ Jewels and Mr.Manish Borundia- PMJ Jewels Director – South inaugurated the new store. This is PMJ’s 27th store in South India and the 4th store in Bengaluru, as part of the brand’s aggressive expansion plans.

The new flagship store at Jayanagar, Bengaluru promises to be an iconic landmark destination for high-end jewellery, offering designs ranging from Heritage to Contemporary Diamond to Traditional Temple jewellery. The new flagship store at Jayanagar which is spread over 20000 ft with 4 floors will be hosting more than 10000+ never-seen-before handcrafted designer wedding jewellery in diamond and gold designs. The store will enthral jewellery enthusiasts as an ‘Experience Centre’ and a place where creative thinking and innovative jewellery ideas are translated into exquisite pieces of jewellery that are combined with high-quality and craftsmanship.

Jewellery at PMJ has always stood as an epitome of classic glamour, a significant fashion essential and carries generations-worth of sentimental value while making for distinct markers of love and tradition. Resonating the inimitable charm of its bridal jewellery collection, PMJ Jewels, the new flagship store in Jayanagar, Bengaluru will include a wide range of collections that was never witnessed by the people of Garden City.

The store is also displaying the ‘Largest Bridal Collection’ ever witnessed by Bengaluru from 24th March to 30th March. The display will have exclusively crafted designs across diamonds, gold, and solitaires along with an exclusive Polki collection, and special wedding jewellery ranging from extravagant to simple, traditional to modern and also everyday light wear creations with a focus on region-specific jewellery keeping in mind the discerning jewellery enthusiasts of Bengaluru.

Speaking at the new flagship store launch Ms Usha Thulasiram, Director, of Lahari Music said, “I am very happy to be part of the launch of this iconic flagship store. PMJ Jewels have a huge variety of collections in diamond jewellery, which is hand-crafted. The people of Bengaluru will definitely witness superior craftsmanship with designs from delicate pieces to extravagant ones along with jewellery subjected to top-notch quality and precision at PMJ jewels.”

Special Guest Mithali Sagar – House of MISU, celebrity influencer sharing her thoughts at the new flagship store launch said, “I feel extremely delighted to be part of this new store launch of PMJ Jewels. An unwavering commitment to crafting world-class jewellery rooted in Indian Tradition has made PMJ Jewels the most loved jewellery brand. People from every corner of Bengaluru with different cultures and traditions also will surely love the collections at the new flagship store of PMJ”.

Expressing their joy at the inauguration of the store Shri Kushal Kumar Jain – Chairman, PMJ Jewels & Mr.Manish Borundia- PMJ Jewels, Director – South said, “We are honoured today by the august presence of Ms. Usha Thulasiram, Dr. Shruti Gowda and Ms Mitali Sagar. We thank the guests who have blessed up and launched our new flagship store. We will also be hosting a unique bridal exhibition from 24th March to 30th March at the store which will be the ‘Largest Bridal Collection’ Bengaluru might have ever witnessed. We invite all the brides, bridesmaids, the relatives and all jewellery lovers who should visit this beautiful display of latest collection at our newly launched store. We strongly believe every visitor who comes to the store will love our latest and exquisite designs and we promise a wonderful experience to cherish.”

The always-happening city of Bangalore will definitely witness an extravagant new range of collections in diamond jewellery. The eye-feasting collections are going to attract working employees to occasional shoppers. The wedding jewellery collection is going to be one of its kind in Bangalore.

Hyderabad 25th March: Farzi Café conceptualized as a Modern Indian Bistro, perfectly located in the most happening city, Hyderabad, is all set to launch Nizami Food Festival this Ramadan. Bringing together traditional Hyderabadi and Indian classic cuisine with everlasting Indian influences, modern presentations, and an elegant ambiance, Farzi café in Hyderabad launches Nizami Food Festival with a twist of delicacy and creativity. The café is popularly known for the amalgamation of futuristic Indian food with traditional Indian flavors and global cuisine. It redefines Indian cuisine where culinary art meets the alchemy of modern presentations and cooking techniques like molecular gastronomy, allowing you to have a unique fusion dining experience.

Experience the ultimate gastronomic illusion to treat your taste buds with the Nizami Flavours that includes Meethi Daal Ka Shorba (v), Marag, (Starters) Kaju Ke Shami Kebab, Dhai ke Kebab, Nazakati Kebab,Patthar ka Gosht, Shikhampuri Kebab, Mutton Masala Lukhmi, Tala hua Gosht, Bheja Fry, (Main’s) Malai ke Kofte, Murgh ka Korma, Bagara Khana/ Dalcha (Veg & Non-Veg), Shaadi ka Laal Murgh, Shai Haleem. Breads Charkoni Naan, Rumali Roti, (Biryani) Nizami Tarkari Biryani(v), Sufiyani Gosht Biryani. Hyderabad Chicken Dum Biryani, Farzi is very popular for their Desserts as well, which include Badam ki Firni, Double ka Meetha, and Sheer Khurma for the Nizami Festive Menu.

“Speaking on the Nizami Food Festival Mr. Aman Chainani, Managing Partner Farzi Café said,” Among my favorite months of the year one has always been Ramadan because of their traditions and authentic style of cooking. Haleem, a dish that is very popular worldwide and is available around this time of the year only happens to be one of my favorite dishes. As we approach Ramadan, Farzi Café will continue to innovate various traditional cuisine while preserving their authenticity. Ensuring guest experience is near perfect is what we strive for. Traditional Nizami & Hyderabadi Classics are featured at the Ramadan Food Festival, along with many locally popular dishes with a Farzified twist.”

The spread will be available from 22nd March to April 21st, 2023 for lunch & Dinner. Come in to experience the Nizami Feast with ‘Farzi Twist’ at Farzi café, Hyderabad.

Bengaluru 25th March 2023: Aimed at giving wings to the dreams of underprivileged children, Appario Retail Private Limited, has contributed Rs. 1.85 crores to fund education for underprivileged children in Bengaluru in collaboration with three non-governmental organizations (NGOs).

The funds have been used to support educational programs and initiatives carried out by NGOs Christel House India, YuvaLok Foundation, and Jeevodaya Institute with the aim of addressing challenges faced by Bengaluru’s underprivileged children in accessing quality education.

Together with Christel House India, Appario Retail has sponsored the education of 70 school students under its Education Scholarship program to empower the young mind, of 32 undergraduate students by helping them with higher education Scholarship and providing 10 classroom projectors to enhance their digital learning experience. Similarly, in partnership with YuvaLok Foundation, the company has sponsored the education of 191 students in response to bridging the divide and renovated several toilets for the teachers and students of Yuvalok. It has also supported the higher education costs of 81 students and distributed 40 laptops to the Jeevodaya Institute to set up computer labs for the students and promote digitalization.

The aim of these initiatives is to narrow the education gap between children from privileged and underprivileged backgrounds and help level the playing field for students from poor families so that they, too, can reap the benefits of quality education.

Appario Retail’s Managing Director and Chief Executive Officer Mr. Aman Deep Lohan said “The answer to closing the educational gap in India is to give everyone the chance to receive an education of the same caliber. Only when this occurs will India be able to discuss inclusivity and provide underprivileged youth in our nation with equal opportunities to learn and develop. We are pleased to support this important project that will give these kids access to a high-quality education that will prepare them for life’s opportunities and give them a leg up in the modern world. These underserved students must be encouraged and taught the importance of quality education because only then we can break the cycle of poverty they are stuck in.”

Chief Financial Officer, Mr. Mukul Mehra added, “By these initiatives, we hope to provide equal opportunities for underprivileged children by empowering them with the necessary knowledge and skills to not only reach their developmental milestones but also thrive in a knowledge-driven society. There is a great need for hands-on knowledge and exposure to emerging digitalization for children from poor families in order to enhance their higher education and career development. We’re excited to provide a setting that welcomes kids from diverse backgrounds. Seeing these kids excel in their chosen fields will fill us with pride.

India, March 25, 2023: All India Gem and Jewellery Domestic Council, the premier industry body catering to around 300,000 Indian jewellers and the allied industry value chain, is looking forward to the 3rd edition of GJS – India Gem & Jewellery Show scheduled from 7th to 10th April 2023 at Bombay Exhibition Centre (NESCO), Mumbai.

GJS will comprise the top-of-the-line manufacturers/wholesalers of Gems & Jewellery retailers and stockists as well as dealers from all over the industry. GJS will assemble the best retailers, wholesalers, manufacturers, traders, and delegates from across India. GJS endeavours to be the ultimate sourcing platform for doing business and a must-attend for every jeweller interested in the Indian market. GJS will include the participation of a large number of exhibitors from India.

The show will create a productive atmosphere for the Retailers to explore exclusive and trendsetting precious ornaments and encourage strong business relationships across the country. The India Gem & Jewellery Show (GJS) is being organised less than two-week ahead of the Akshaya Tritiya (which falls this year on April 22, 2023), the most important occasion for buying gold and silver jewellery in India, and hence the event gains prominence. After a lukewarm customer response on the Gudi Padwa due to record high gold prices, sentiment across jewellery sales is likely to remain robust after an encouraging response at India Gem & Jewellery Show.

Mr Saiyam Mehra, Chairman, All India Gem and Jewellery Domestic Council is the Convenor of India Gem & Jewellery Show (GJS), along with Mr Rajesh Rokde, Vice Chairman – All India Gem and Jewellery Domestic Council, and other members of All India Gem and Jewellery Domestic Council.

Mr Saiyam Mehra, Chairman, All India Gem and Jewellery Domestic Council, said, “First 2 editions of the India Gem and Jewellery Show (GJS) were a massive success and the whole credit for the success goes to the industry who supported them wholeheartedly. As we all are set to present the 3rd edition – we are getting positive responses from the industry with our door-to-door promotion activities and road shows in multiple cities. We are confident that we will achieve the desired number and make it a grand success.”

So far, more than 450 exhibitors have booked their stalls for the industry show – India Gem & Jewellery Show, a Grand Business-to-Business Expo, which is scheduled to take place between 7th to 10th April 2023, at Bombay Exhibition Centre, Nesco, Goregaon, Mumbai.

The significance of this expo will be ‘Celebrating a 5,000-year Old Industry and creating a Brand New Legacy’. With the venue spreading over 20,000 sq metres, over 500 manufacturers/whole-sellers/ dealers comprising gold, diamond, platinum, silver jewellery, couture jewellery, loose diamond and colour stones, machinery, technology, packing materials and allied products are set to display over 11 lakhs latest and trendsetting designs across around 850 plus booths in the show.

Over 15,000 visitors are expected to make their presence felt at the show. Additionally, a series of seminars have been organised daily for the participants to share their knowledge and drive value to the industry. For the easy convenience of participants, the organisers have tied up with leading five-star and basic hotels and offer complimentary lunches for visitors and exhibitors at the venue.

India Gem and Jewellery Show offers a golden opportunity to connect with industry stakeholders, network with the entire trade channel partners and grow your own business. Hence, this mega business-to-business expo is an important event which offers an opportunity for Indian gems and jewellery businesses to grow in the millennial circle with old jewellery which is rare.

There will be participants from jewellery manufacturers, designers, wholesalers and retailers among other value chain participants including service providers, financiers etc.

“There are over 450 exhibitors who have already registered for this Indian Gems and Jewellery Show. We have got an overwhelming response from all segments of India’s gems and jewellery industry. With robust economic growth witnessed in India in the last few quarters, we are confident of the jewellery business coming back on track,” said Mr Rajesh Rokde the Vice Chairman – All India Gem and Jewellery Domestic Council.

About GJC: All India Gem and Jewellery Domestic Council (GJC) represents lakhs of trade constituents comprising manufacturers, wholesalers, retailers, distributors, laboratories, gemologists, designers and allied services to the domestic gems & jewellery industry. The Council functions with the objective to address the industry, it’s functioning, and its cause with a 360° approach to promote and progress its growth while protecting the industry’s interests. GJC, for the last 17 years, has been serving as a bridge between the government and the trade by undertaking various initiatives on behalf of and for the industry.

For further information, please feel free to contact All India Gem and Jewellery Domestic Council (GJC): Mr. Mitesh Dhorda- GM; Mobile: 9820410448; Email: mitesh@gjc.org.in

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Mumbai, March 25, 2023 – Amadeus, the largest technology provider for the travel industry worldwide has introduced its Travel4Impact initiative in India – a social innovation network for the tourism industry. The Travel4Impact network aims to support small and medium-sized enterprises (SMEs) in the travel and tourism sectors in India by providing them with a platform to collaborate, innovate and develop sustainable solutions. The initiative seeks to promote digitalization and sustainability in tourism operations while fostering economic growth.

Travel4Impact is an initiative run by Amadeus alongside IE University, a leading international higher education institution, recognized as one of the first carbon-neutral universities in Europe. The program is designed to improve the competitiveness and social and environmental impact of SMEs in the travel sector. This is done through the creation of a network to support enterprises that see digitalization, collaboration, and sustainability as key elements of their value proposition.

“Introducing Amadeus’ Travel4Impact initiative in India is part of Amadeus’ global commitment to supporting SMEs in the travel and tourism sectors to collaborate, innovate and develop sustainable solutions in India,” said Shalini Nair, Head of People and Culture, India, and APAC at Amadeus Labs. “At Amadeus, we are constantly looking for ways to collaborate with stakeholders to promote sustainability in the travel industry. Our collaboration with IE University to extend the Travel4Impact initiative in the APAC regions is our commitment towards consistently making a positive impact on the world through responsible tourism.”

Travel4Impact Network first launched in Spain and then expanded to Europe over the first two iterations. This year, it will have a more global scope, welcoming organizations from the Middle East, Africa, Asia, and the Pacific. Applications for the third edition opened on March 1st with more than 30 small and medium-sized enterprises (SMEs) expected to participate in 2023.

The program is open to SMEs with more than two years of activity within the tourism ecosystem and two or more full-time employees. Entrants must have a proven interest in sustainability and digitalization and be actively looking to maximize the positive impact of their work. Central to this is demonstrating that the SME has a business footprint in its specific market or region (EMEA or APAC).

Concepción Galdón, Director of IE Center for Social Innovation & Sustainability, IE University, said, “Travel4Impact is a network of SMEs in the travel and tourism industry that spearhead travel’s immense value for environmental and social value creation. They understand and exchange best practices to generate the kind of transformational experiences that only great and responsible travel provides.”

Successful applications will receive support in the development of their digital strategies, the social and environmental impact of their value proposition and the sustainability of their business. There are opportunities to take part in an innovation community, co-create, share knowledge and experiences, access training as well as collaborate with other participants.

The initiative has already been launched in several other countries, including Spain, France, Italy, and the United Kingdom, and has been well-received by SMEs in those markets. This year, it has broadened its reach to include organizations from the Middle East, Africa, Asia, and the Pacific for the first time. Applications for the third edition opened on March 1st with more than 30 small and medium-sized enterprises (SMEs) expected to participate in 2023.

Mumbai, 25 March 2023: Campus Activewear, India’s largest sports, and athleisure footwear brand, unveils a new brand campaign to announce the launch of its latest collection – Motomania. The new collection is designed to meet the needs of the modern-day biker, who not only demands high performance but also wants to make a statement with their style. The collection features a range of shoes that are not only functional but also fashion-forward, making them a must-have for any biker’s wardrobe and adding a touch of style to speed, with their sleek and trendy design.

To celebrate the launch of the collection, Campus Activewear has released a digital film that showcases the shoes’ unique aerodynamic design appropriate for a comfortable yet stylish ride. The film highlights the shoes’ durability, grip, and design, making them the perfect choice for any biker looking for a blend of style and functionality with the theme “Style your Speed”.

Speaking about the Motomania collection, Prerna Aggarwal, CMO, of Campus Activewear Ltd. said, “We are delighted to launch our exclusive Motomania shoe collection, which is specially designed to cater to the comfort and stylish needs of the modern-day biker. We understand that biking is not just a mode of transportation for our customers but an expression of thrill and rush that the ride gives them, and our new collection is designed to reflect this spirit. Our team has worked tirelessly to create a range of shoes that not only enhances your riding experience but also is fashion-forward, affordable and comfortable for longer usage. We are confident that it will appeal to biking enthusiasts across the country.”

“We believe that every biker deserves footwear that is as reliable as their bike, and our new collection is a testament to this belief.” added Ms. Aggarwal.

The Campus Motomania range of shoes takes its inspiration from racing motors. They’re sleek and comfortable, with a rubber outsole that offers high traction and styles modeled after the aerodynamic form of racing motors. The Motomania range perfectly captures the action-packed, thrilling world of motorsport. The shoes are designed to have an anti-skid non-marking sole with toe protection to be long-lasting and offer excellent value for money. Ranged at a price of Rs. 1899, the exclusive range comes in four colors: red, white, black, and navy blue. The designs have several elements e.g. racing tracks, checkered flags, etc. which add to the riding experience in the most stylish yet comfortable shoes.

The new motor shoe collection range is now available for purchase on the Campus Shoes website along with Myntra. For more information about the collection or to purchase a pair of shoes, visit Campus shoes’ website at campusshoes.com.