Archives June 2023

-Implementing Digital Solutions Remain a Top Priority for Insurance in 2023-

FOLSOM, CA — {June 28, 2023} – One Inc, the leading digital payments network for the insurance industry, announced today that Safety Insurance Group (Safety) has selected One Inc’s ClaimsPay® to modernize the consumer experience and provide instant claims payment functionality to its customers. This partnership underscores the industry’s emphasis on digital payment solutions and eliminating physical check reimbursements. One Inc currently enables more than 240 insurance carriers to process over $51 billion in payments annually.

Headquartered in Boston, Massachusetts, Safety provides a full range of property and casualty insurance products and operates exclusively in Massachusetts, New Hampshire, and Maine. As part of the company’s goal to provide industry-leading ease of doing business and maximum efficiency, Safety selected One Inc’s ClaimsPay solution to streamline its entire claims disbursement process.

Through One Inc.’s ClaimsPay platform, Safety customers will have the option to receive digital payments through popular payment platforms like Venmo and PayPal, in addition to direct payment options. With integrated mobile and web platforms, Safety seeks to provide customers with a modern claims experience that uses familiar mobile technology.

“Integrating One Inc’s ClaimsPay was a natural choice as we sought to innovate this vital area of our business,” said Steve Varga, Vice President of MIS. “We are focused on modernizing property and casualty insurance and are always looking for partners that deliver modern tools to improve the customer experience. Security, speed, and ease of the process are our top priorities, and ClaimsPay will help us meet and exceed those benchmarks.”

“Instant payments deliver a required customer value proposition and a competitive advantage to insurance carriers,” said Ian Drysdale, CEO at One Inc. “As Safety Group looks to prioritize efficiency, many insurers are eyeing their claims technology to provide digital infrastructure that can help them rapidly adapt to the ever-changing needs of customers and stay ahead of the competition. We are proud that leading carriers like Safety are choosing One Inc for claims payment transformation.”

About One Inc
One Inc is modernizing the insurance industry through a unified and frictionless payment network. Focusing only on the insurance industry, One Inc helps carriers transform their operations by reducing costs, increasing security, and optimizing customer experience. The comprehensive end-to-end digital payments platform provides expanded payment options, multi-channel digital communications, and rapid digital claim payments, even for the most complex insurance use cases. As one of the fastest- growing digital payments platforms in the insurance industry, One Inc manages billions of dollars per year in premiums and claim payments.

About Safety

Safety Insurance Group, Inc., based in Boston, MA, is the parent of Safety Insurance Company, Safety Indemnity Insurance Company, Safety Property and Casualty Insurance Company, Safety Northeast Insurance Company, and Safety Northeast Insurance Agency. Operating exclusively in Massachusetts, New Hampshire, and Maine, Safety is a leading writer of property and casualty insurance products, including private passenger automobile, commercial automobile, homeowners, dwelling fire, umbrella, and business owner policies.

# Acclaimed actor Mukesh Khanna lends his voice to ‘Black Justice’
# The web series aims to provoke thought and spark meaningful discussions on judicial issues

New Delhi, June 28, 2023 –

The highly anticipated trailer launch of the groundbreaking art web series, “Black Justice,” took place on June 27th at the Press Club of India in New Delhi. The event was attended by distinguished guests, including Ms. Neha Singh Rathore, a renowned Folklore Bhojpuri Singer who sang the Signature Song of “Black Justice,” and Dr. Kapil Kakar, the visionary producer behind this thought-provoking project. Mr. Mukesh Khanna, an accomplished actor who provided Dialogue Narration for the series, sent a Video Message as he was unable to join in person.

It is worth mentioning that this web series has already been nominated for 11 awards before its release, while in 2022, it emerged as the winner at the Blackboard International Film Festival and Moonlight Films International Film Fest (MWIFF).

“Black Justice” is a web series that talks about the crucial aspects of our society, offering a fresh perspective on pressing issues that resonate deeply with the interests of our country. The series has the potential to be a game-changer, addressing topics that affect our government, judiciary, and society as a whole. Under the brilliant guidance of Dr. Kapil Kakar, the writer and producer of “Black Justice,” the series has been crafted with an intent to shed light on these critical matters, provoking thought and encouraging discussions.

In his video statement, Mr. Mukesh Khanna expressed his heartfelt wishes to the entire team behind “Black Justice.” He acknowledged the potential of the webseries to bring about a positive change and commended Dr. Kapil Kakar for his profound storytelling and concept. Dr. Kakar said, it may not be Judiciary Files like Kerala File and Kashmir Files, but this Webseries has given groundbreaking reforms as a solution which is not difficult to implement. Reforms like Running courts in 2-3 Shifts which runs with additional Judges as it saves money on infrastructure and also generates employment. Mr. Khanna emphasized the impact of “Black Justice” and its ability to stimulate dialogue on the pressing issues faced by our society. His support further solidifies the series as a significant step towards social awareness and transformation.

Bhavin Wadia, the esteemed director of “Black Justice,” has a proven track record of delivering exceptional cinematic experiences. Having directed notable films such as “Marathwada” in 2016 starring the late OM Puri Ji and “Made Superstar” in 2017, Wadia brings his expertise and unique vision to this art web series, ensuring an immersive and thought-provoking narrative for the audience.

The lead actor, JP, is portrayed by the talented Vedish Zaveri, who is also set to grace the screens soon in the highly anticipated movie, “SARDAR,” where he portrays the iconic Sardar Patel.

The trailer launch of “Black Justice” marks the beginning of a journey that promises to captivate and inspire viewers with its poignant storytelling and powerful performances. As the series unfolds, audiences can expect an exploration of complex societal issues, urging them to reflect and engage in conversations that can bring about positive change.

Mr. Ashwani Upadhya, the Supreme Court Lawyer known for filing more than 50 PILs, also came out in support of the web series by addressing the media. Deepika Narayan Bhardwaj, the Award-winning Documentary Filmmaker, also addressed the media on men’s rights issues and parental alienation as portrayed in the web series, highlighting a helpless father’s fight for justice and access to his children. Additionally, Mr. Dhruv Kumar, a Supreme Court Lawyer and International Activist, previously a Journalist with BBC London, shared profound insights on judicial reforms with the media.

“Black Justice” promises to be a thought-provoking and socially impactful web series, shedding light on pressing matters that demand our attention and discussion. The team behind the series is dedicated to delivering an engaging and transformative viewing experience. Stay tuned for the release of “Black Justice” and join the conversation on critical societal and judicial issues.

New Delhi, 28th June 2023: In a radical departure from traditional marketing, Seekho has unveiled an AI-constructed campaign around its innovative product, ‘SuperDegree’. Seekho’s fully AI-built ad campaign highlights the need to prepare India’s next generation of graduates for a future shaped by generative AI. Seekho’s Super Degree mirrors the ethos of the AI campaign – innovatively blending technology and learning. Developed in line with top Indian recruiters’ expectations, it is a fusion of classroom instruction, experiential learning, and AI-powered app-based study. This ensures that students are effectively prepared for the job market.

The ‘SuperDegree’ campaign is a nod to Seekho’s tech-first ethos. The campaign is striking in how it draws from the persona of India’s icons and visionaries — from Aryabhatta to Mahendra Singh Dhoni — and juxtaposes that onto a future-focused college degree. The Super Degree AI ad campaign is a unique blend of India’s past and future. By using AI to create avatars of Indian luminaries like Mahendra Singh Dhoni, Mahatma Gandhi, Ratan Tata, Abdul Kalam, and Jawaharlal Nehru. Seekho draws attention to the characteristics that will equip today’s students for the world of tomorrow. The AI campaign was realized using GPT 4.0 for strategy and copy, MidJourney for static imagery, Runway ML for video clips, and Eleven Labs for AI audio generation. Leveraging these AI platforms enabled a generation of the advertisement without the need for an extensive team of writers, editors, designers or other ad filmmakers for Seekho.

The problem Seekho is out to solve is bigger. It’s the need to completely reimagine India’s 100+ year old education system, so the nation’s graduates stay relevant. For this, Seekho wants to align India’s colleges, students, and recruiters. Seekho’s 3-step plan to upgrade India’s education system is: 1. Re-design courseware, validated by India’s top 1000 companies. #SeekhoJoKaamAaye 2. Replace rote learning with learn-by-doing. #KarkeSeekho 3. Augment offline education with on-demand education. #KabhiBhiSeekho Seekho’s AI ad campaign is the first example of an edtech ditching the traditional human-driven campaign process. The broader edtech community in India is likely to follow suit.

“We’re redefining not just how we market, but also how we teach. This AI-led campaign showcases our mission to transform higher education through technology,” shared Arihant Jain, Co-founder of Seekho.

28th June 2023 Mumbai: IGP, a leading multi-category gifting company, has announced its new brand identity that centers around the idea of ‘Gift that Feeling.’ This transformation reflects the company’s unwavering focus on emotions and relationships, underscoring its commitment to helping individuals express their heartfelt sentiments through thoughtful gifts.

Every relationship, whether near or far, thrives on the emotions shared between individuals. IGP understands that these emotions serve as the foundation for meaningful connections. The act of giving and receiving gifts has long been a cherished way of expressing those emotions, making others feel special, and deepening bonds. IGP exists to help people convey their heartfelt sentiments through gifts because, at its core, every gift represents a feeling—one that the sender wants to convey and the receiver experiences.

As IGP embarks on this new phase of its journey, the rebranding captures the essence of the company’s mission. The company’s new brand identity encapsulates the significance of emotions in gift giving and reinforces IGP’s commitment to facilitating genuine connections through thoughtful gifting.

IGP has firmly established itself as one of India’s premier destinations for curated festival merchandise, gifts, fresh flowers, cakes, plants, gourmet foods, and personalized products for all occasions and festivals. With a global footprint spanning over 100+ countries, IGP has the capability to deliver gifts to over 150 countries and more than 400+ cities in India. The company’s extensive reach and innovative Gift Discovery platform have revolutionized the gifting experience, providing customers with an unparalleled selection of products to choose from, with seamless same-day delivery & personalized gifting options

IGP continues to set new standards in the industry as a multi-category gifting platform. With its headquarters in Mumbai and offices and warehouses in key cities across India, IGP is poised to serve customers with exceptional service and an expansive product range.

Speaking on announcement, Tarun Joshi, Founder and CEO at IGP said, “We believe that emotions and relationships are the foundation of every meaningful connection. Our new brand identity not only reflects our commitment to facilitating emotions through gifting but also signifies our growth as a company. We will continue to provide our customers with an exceptional range of products and services that help them express their heartfelt sentiments.”

IGP’s rebranding represents a significant milestone for the company and reaffirms its position as a leader in the gifting industry and to disrupt the 30 billion market space. With a focus on emotions, relationships, and unparalleled customer experiences, IGP is poised to redefine the art of gifting and make every occasion truly special.

28th June 2023:Axis Mutual Fund, one among the fastest growing fund houses in India, announced the launch of their New Fund Offer – Axis Nifty IT Index Fund, an open-ended index fund tracking the NIFTY IT TRI. Mr. Hitesh Das (Fund Manager) would be managing the fund. Axis Nifty IT Index Fund will track the NIFTY IT TRI and aim to provide returns before expenses that correspond to the total returns of the NIFTY IT TRI, subject to tracking errors. The minimum investment amount is Rs. 5,000 and in multiples of Re.1/- thereof.

The main objective of an Index Fund is to replicate a stock market index in terms of the portfolio. All the stocks in these indices will find some representation in their investment portfolio. Essentially, this ensures a performance fairly identical to that of the index being tracked. Within Index Funds, investors have the option to invest in certain Sector Based Index Funds as well, with the aim to capitalize on the growth opportunity provided in that particular sector.

Leveraging the opportunity in India’s growing IT landscape

Technology is a focal point for all businesses, across sectors. All organisations, big or small, are reshaping and accelerating their businesses through new age technology like cloud computing, machine learning, augmented reality, artificial intelligence etc. Consequently, this sector usually seesbetter than expected demand. Indian technology companies have been consistently increasing their market share vis a vis global peer. India’s IT and BPM exports have outperformed global IT services growth. With exports of over US$ 194 billion annually, the IT space is the largest single service exporter industry in India.

As per NASSCOM, the industry is estimated to grow to $245 billion, reflecting an incremental net revenue addition of $19 billion for the year. The growth has been seen in IT services, BPM, software products, ER&D, and the domestic market.

The external headwinds faced in 2022 resulted in valuations of IT companies becoming far more reasonable. Companies are now trading at discount to last 3/5 years’ average multiples. These attractive valuations and a better-than-expected earnings season in Q1FY24 could lead to recovery in revenue momentum from second half of FY24.

Axis NIFTY IT Index Fund

Axis Mutual Fund’s current bouquet of passive offerings almost 20 different schemes, tailored to leverage various benchmarks to achieve its intended objective. While Axis Mutual Fund had introduced the Axis Nifty IT ETF in 2021, the launch of the Axis NIFTY IT Index Fund will enable an investment opportunity for an even wider audience.

The investment objective of the Axis Nifty IT Index Fund is to provide returns before expenses that correspond to the total returns of the NIFTY IT TRI, subject to tracking errors.However, there is no assurance that the investment objective of the scheme will be achieved.The Scheme endeavours to invest in stocks forming part of the underlying index in the same ratio as per the index to the extent possible. Essentially, 95% to 100% of the investments will be made in securities covered by Nifty IT TRI and the remaining in Debt and Money Market investments. To that extent follows a passive investment strategy, except to the extent of meeting liquidity and expense requirements. (Please refer to SID for detailed Asset Allocation & Investment Strategy and other scheme related features available at www.axismf.com).

Some Key Attributes of the Fund include:

•  Low cost passive investment solution – A hassle free solution for investors looking for a low cost equity product that will allow them exposure to a particular sector
•  Elimination of bias- As the fund invests in the underlying index, it eliminates fund manager bias while purchasing/selling securities
•  Equity taxation – As maximum investments will be made in Equity instruments covered by Nifty IT TRI, the scheme is subject to Equity taxation
•  Endeavour for minimal tracking error – The passively managed fund endeavours for minimal tracking error as it aims to replicate the benchmark

B. Gopkumar, MD & CEO, Axis AMC said, “India has been a leader in driving change through technology across sectors. This has been more visible in the last three years, post Covid where we showed our resilience and resurgence. We are in the cusp of rewriting our growth story led by technological innovations. Increasingly all companies will be operating in this digital arena. With the launch of the Axis Nifty IT Index Fund, we are expanding our bouquet of products, more importantly, offering our investors an opportunity to be part of India’s tech enabled story.”

Given the mutual fund structure, investors can look to invest through various systematic options like SIPs, STP’s & lumpsum investments.The NFO opens for subscription from 27th June 2023 to 11th July 2023.

Get ready to be swept away in a shopaholic’s utopia as we delve into the exhilarating world of Delhi NCR! This shopping paradise has an array of electrifying destinations that will ignite your fashion senses and ignite your bargain-hunting spirit. From the lively markets where colours and aromas fill the air to the opulent malls that redefine luxury, Delhi NCR leaves no shopaholic’s desire unfulfilled. Brace yourself for an unforgettable retail journey as we uncover the top five famous addas, tailor-made for every shopaholic’s wildest dreams. Let the shopping extravaganza begin!

Pacific Premium Outlets Mall, Jasola

India’s first Premium Outlets Mall, Pacific Mall is located in Jasola, opposite Apollo Hospital Delhi and offers consumers deep savings on name-brand goods. It houses a large variety of national and international brands, addressing varied shopping requirements. Pacific Mall offers everything from clothing to accessories, shoes to home decor. In addition, the mall offers leisure alternatives including a multiplex theatre, gaming areas, and a food court with a variety of cuisines. With its modern infrastructure and extensive retail choices, Pacific Mall in Jasola is a must-visit destination for shopaholics.

Chandni Chowk

Chandni Chowk, located in Old Delhi, is a bustling marketplace renowned for its vibrant energy and traditional charm. This historic market is a treasure trove of fabrics, jewellery, spices, and street food. It’s famous for its narrow lanes filled with shops selling everything from bridal wear to electronic goods. Shopaholics can haggle for great deals and experience the essence of Delhi’s culture while exploring the market’s various bazaars, such as Kinari Bazaar for textiles and Dariba Kalan for jewelry. A visit to Chandni Chowk is an unforgettable journey into the heart of Delhi’s shopping scene.

Khan Market

Nestled in the heart of New Delhi, Khan Market is a posh and upscale shopping destination. Known for its chic boutiques, high-end fashion stores, and gourmet restaurants, this market caters to discerning shoppers seeking luxury and quality. From designer apparel to exquisite home decor, Khan Market offers a curated selection of national and international brands. It’s a popular haunt for Delhi’s elite and expatriate community, offering a refined shopping experience in a sophisticated ambiance.

Ambience Mall

Situated in Gurugram, Haryana, Ambience Mall is a shopping destination that epitomizes grandeur and luxury. This expansive mall houses a wide range of high-end brands, international designer stores, and premium lifestyle outlets. From fashion and accessories to home decor and electronics, Ambience Mall offers a lavish shopping experience. It features luxurious interiors, elegant dining options, and entertainment facilities like a bowling alley and an ice-skating rink. Shopaholics can indulge in opulent retail therapy while enjoying the mall’s exquisite ambiance.

Janpath Market

Janpath Market, located near Connaught Place, is a vibrant shopping destination favoured by both locals and tourists. Known for its eclectic mix of handicrafts, accessories, footwear, and clothing, this market offers a fusion of traditional and contemporary fashion. Shopaholics can find unique treasures, including handloom textiles, antique jewellery, and funky streetwear. Bargaining skills come in handy here, as one can score excellent deals on fashionable items. Janpath Market also boasts a variety of street food stalls and cafes, making it an ideal spot for shopaholics looking to take a break and indulge in local delicacies.

Mumbai, 28th June 2023: Cathay Pacific, a leading international airline, is thrilled to announce its recent achievement of being Certified as a Great Place To Work® in India. This certification is a testament to the company’s ongoing commitment to creating a positive workplace culture that nurtures employee well-being, engagement and growth.

“We are incredibly proud to be recognized as a Great Place to Work®. This achievement underlines our ongoing dedication to creating a workplace where our employees can thrive and feel proud to be part of our team. We believe that by investing in our people and providing a supportive environment, we can deliver exceptional service and experiences to our valued customers too. This recognition is the collective achievement of our people,” said Abhijit Abhyankar, Regional Head of People – South Asia, Middle East & Africa at Cathay Pacific.

Cathay Pacific prioritizes employee well-being by helping them grow personally and professionally. The company actively embraces diversity and promotes inclusion at every step, from recruitment to retirement. From initiatives like Work Your Way, a hybrid arrangement to encourage healthy work-life balance, to the Employee Assistance Programme for confidential mental health support, Cathay Pacific puts its employees front and centre.

Cathay Pacific’s standout employee-friendly initiatives includerewards and recognition through the Work Well Done platform, celebrations to acknowledge achievement of larger company goals, appreciation at department level, Long Service Awards, training and development, and fair advertising of internal vacancies. “Our culture defines the common values and the ways of working together towards our vision – to become one of the world’s greatest service brands. Our well-thought-out and consistent initiatives ensure our Employee Net Promoter Score is excellent year on year,” added Abhyankar.

Great Place To Work®, which is the global authority on workplace culture, has recognized Cathay Pacific for building a High-Trust, High-Performance Culture. The certification is a result of an employee survey conducted by the institute, followed by the submission of a Culture Audit that supplemented the survey on key points – trust, maximizing human potential, values, leadership effectiveness, innovation, great workplace for women and bold acts of leadership.

The institute’s research of over three decades shows that great workplaces are characterized by great leadership, consistent employee experience, and sustainable financial performance. These organizations can deliver a consistent experience to all their employees irrespective of their role, gender, tenure, or level.

India,28th June 2023Ennoventure Inc., a pioneer in covert anti-counterfeit solutions, announced the appointment of Chad Kite as Chief Commercial Officer. He will be responsible for leading the global go-to-market function including sales, account management, customer success, and partnerships – alliances.

With this announcement, Ennoventure brings in Kite’s deep operational experience in selling into enterprise companies, aggressively scaling pre-revenue teams and driving high customer retention rates. In his 15 years of career experience, he has worked in companies like QOMPLX in the capacity of Senior Vice President of Global Sales, Marketing and Customer Success and further helped three start-ups, including Cvent, Distil Networks and Basho, resulting in successful exits. Kite holds a B.A. from College of Charleston and he believes in building highly determined teams that operate with alignment and high integrity.

Ennoventure firmly believes in fostering a culture of collaboration, excellence, and continuous learning. Kite’s collaborative approach and his ability to inspire and motivate teams will undoubtedly enhance the company’s dynamic and entrepreneurial spirit.

Padmakumar Nair, CEO and Co-Founder, Ennoventure Inc. said, “I am confident that Chad’s expertise and leadership will significantly contribute to our company’s ongoing success. His unique blend of expertise, motivation and exceptional interpersonal skills will further strengthen our market position and enhance our ability to provide cutting-edge anti-counterfeit solutions to our valued clients. Chad’s appointment as CCO aligns perfectly with our vision to be at the forefront of innovation and to continuously exceed our customers’ expectations. His deep understanding of our industry’s ever-evolving landscape will enable us to navigate challenges and seize opportunities in a rapidly changing marketplace.’’

Chad Kite, Chief Commercial Officer, Ennoventure Inc. said, “Ennoventure has some of the biggest global brands as customers and is positioned for explosive growth. With their disruptive, cutting-edge technology incubated out of MIT, Ennoventure is tackling the global counterfeiting problem head-on. With a Total Addressable Market (TAM) of over $2+ trillion, the sky’s the limit for the company. I am thrilled to be part of this rocket ship and work alongside great colleagues and investors to accomplish our mission.”

Bengaluru, 28th June 2023 – The Institution of Engineering and Technology (IET) has opened nominations for the third edition of the IET India Awards 2023. The awards aim to recognize exemplary contributions and breakthrough innovation in engineering and technology across Indian industry and include specific categories in Mobility, Work-tech, and future technologies.

Envisioned as prestige awards that seek to inspire and spotlight important engineering work being done in India, the categories open for nominations are The Youth Engineering Icon of the Year, IET India Young Woman Engineer Award, IET India Volunteering Award, IET India Future Tech Awards, IET India Mobility Awards and the IET India Future of Work Award.

Speaking on the occasion, Gopichand Katragadda, VP of the IET’s Board of Trustees said, “India has emerged as a prominent global centre for technological innovation, drawing the attention of entrepreneurs, investors, and policymakers alike. With the exponential growth of technologies such as Generative AI, it becomes crucial to foster the responsible utilisation of technologies emerging for the betterment of society. The IET India Awards aim to honour exceptional engineers and teams pushing the limits of human creativity to address the most significant challenges our society faces.”

The awards focus on highlighting excellent engineers and cutting-edge technology innovation across the Indian engineering ecosystem. The award categories are open to individual practicing engineers as well teams and organisations from industry, academia, not-for-profit organisations and even the government. The first edition of the IET India Awards was instituted in 2021 in celebration of 150 years of the IET.

The winners of the previous edition included Lifetime Achievement Award winners Nandan Nilekani (Non-Executive Chairman of Infosys) and Shri Bharat Goenka (Co-founder and Managing Director of Tally Solutions), Youth Engineering Icon of the Year winners Praneet Dutta (Senior Research Engineer, Google DeepMind) and Tarun Mehta (CEO, Ather Energy), Mobility Award winners Altigreen Propulsion and Future of Work Award winners TeamLease and Airmeet Networks Pvt Ltd and others.

Speaking on the opening of nominations, Shekhar Sanyal, Director and Country Head, IET India said, “The IET India Awards are a recognition for the remarkable contributions made by individuals and organizations using engineering and technology. We are proud to honor those who have brought high impact changes to our society through their innovative solutions and technical expertise. These awards not only recognize exceptional achievements but also inspire the next generation of engineers to push boundaries and create a better world.”

The last date for nominations is 18 August, 2023. Through the IET India Awards, the IET is looking to celebrate innovation champions, difference-makers and engineering achievers in order to inspire, inform and influence the engineering and tech community, all towards the IET’s larger mission of engineering a better world.

Mumbai, 28th June 2023: Sports brand Cult.sport which is the D2C platform of Cure.fit, announced the launch of its new versatile smartwatch, which is designed to cater to the needs of sports and fitness enthusiasts. Available exclusively on Flipkart and the cult.sport website, the smartwatch aims to bridge the growing demand for affordable yet advanced technology in the fitness industry and is equipped with a wide variety of features that will empower enthusiasts in their health and fitness journey.

Designed to cater to the needs of modern fitness enthusiasts, the ACTIVE T combines exceptional features and a sleek, elegant design to elevate the wearables experience. With a large 2.01″ HD Display with minimal bezels, the ACTIVE T delivers crystal-clear visuals for effortless navigation. Powered by a single chipset, this smartwatch ensures lightning-fast BT calling, resulting in seamless pairing and enhanced power efficiency. With its advanced Heart and SPO2 monitoring capabilities, the ACTIVE T offers comprehensive health insights. Additionally, the smartwatch has a dedicated period tracking feature for women, empowering them to monitor their well-being effortlessly. Emphasizing on versatility, the smartwatch offers an impressive range of 100+ sports modes to cater to every fitness regime. Furthermore, users can personalize their style with a vast selection of over 200 watch faces. The ACTIVE T Smartwatch from cult.sport is set to change how people track their fitness and health, bringing a new level of convenience and effectiveness.

“We are thrilled to launch our second fitness smartwatch, this time focusing on versatility of modern sports enthusiasts” said Shamik Sharma, Business Head, Cult.sport, “Cult.sport aims to offer high-quality and affordable fitness products that cater to the needs of the fitness audience. We believe that the Cult.sport smartwatch will be a game-changer in the industry and are confident that it will be well-received by Sports & fitness enthusiasts. With this launch, Cult.sport aims to make advanced technology accessible to a wider audience and empower them to lead healthier and fulfilling lives.”

The smartwatch is available in three colors i.e. Black, Blue and Grey. The product has been launched exclusively on Flipkart and the Cult.sport website. The Cult.sport ACTIVE T smartwatch is priced under 2499 and as a special offer, early bird customers can get the watch at a starting price of INR 1599/-.