Archives July 2023

New Delhi, 12th July 2023:Echelon Edge Pvt. Ltd, a leading provider of innovative technology solutions, is proud to announce its selection for the prestigious Digital Communication Innovation Square (DCIS) Scheme launched by the Department of Telecommunications (DoT). This recognition is a testament to Echelon Edge’s commitment to developing ‘Make-in-India’ solutions and delivering cutting-edge, inclusive, and secure experiences.

Echelon Edge being a software development company is progressing towards Next Generation Technologies and the company plans to have a strong foothold in 5G, AI ML and Robotics. With its robust R&D capabilities, Echelon Edge plan to develop software in India around any futuristic technology and the DCIS scheme will not only provide financial support but also a platform where the company can showcase its portfolio.

Rohit Kataria, CSSO of Echelon Edge says, “Being shortlisted for the DCIS scheme is not only a big achievement for Echelon Edge but it also brings an array of opportunities for us as well as other startups across the nation. This scheme is like oxygen for startups, providing them with the necessary support and resources to thrive. By fostering an environment of innovation and entrepreneurship, the DCIS scheme has the potential to create a never-ending drive for entrepreneurs towards growth, and ultimately strengthen the Indian economy. We are excited to be a part of this transformative journey and look forward to contributing to India’s digital revolution.”

The DCIS Scheme has been implemented by TCOE India on behalf of the Department of Telecommunications (DoT) in 2021, 2022, and 2023. It is a part of the Champion Services Sector Scheme (CSSS). The scheme is aligned with Hon’ble Prime Minister, Narendra Modi’s vision of fostering innovation in the digital communication sector and promoting indigenous solutions that can drive India’s technological advancement in line with the flagship initiative of Startup India. Its key purpose is to fuel startup culture, promote innovation, and create an inclusive ecosystem for entrepreneurship in India. DCIS support is of paramount importance for companies like Echelon Edge to strengthen their position not just in the home ground, but also across the Global arena.

As Echelon Edge moves forward in the DCIS Scheme, it remains steadfast in its commitment to revolutionizing the digital communication landscape. The company will continue to invest in research and development and harness the power of emerging technologies to bring forth innovative ‘Make-in-India’ solutions for the world to consume.

In May 2023, Echelon Edge participated in the National Technology Week organized by the Technology Development Board (TDB) under the Department of Science and Technology. During the four-day event, Echelon Edge showcased its innovative products and services. Also, earlier this year, Echelon Edge has partnered with Alpha Bridge Technologies, a company focused on manufacturing network switches and providing IT products and OEM/ODM services, to offer comprehensive IT solutions and BSNL to supply Captive Non-Public Network Services to enterprise clients.

New Delhi, 12th July 2023: Max Life Insurance Company Ltd. (“Max Life” / “Company”) announces its partnership with DCB Bank Ltd. (DCB Bank/ the Bank), a new-generation private sector bank in India. Through this collaboration, Max Life and DCB Bank will provide a variety of life insurance products to the Bank’s customers, including term, savings, and retirement plans, allowing them to protect their financial future and expand their investment portfolio.

DCB Bank is a new-generation private sector bank with 427 branches across India with contemporary technology and infrastructure, including state-of-art Internet banking for personal and business banking services. The business tie-up will offer Bank customers access to Max Life’s protection and long-term savings solutions, offering financial stability for themselves and their families.

V. Viswanand, Deputy Managing Director, Max Life said, “We are delighted to join forces with DCB Bank as part of our growing Bancassurance network. DCB Bank’s customer-centric approach and widespread reach make them an ideal partner for Max Life. Through this collaboration, we aim to provide superior customer experience by offering top-notch products, digital servicing, and an omni-channel approach.”

Mr. Praveen Kutty, Head Retail Banking, DCB Bank, said, “DCB Bank’s tie-up with Max Life will pave the way for adaptable, and varied life insurance products for our customers. Through this partnership, we aim to empower our customers by providing them with innovative and flexible life insurance products that cater to their needs. We are confident that Max Life’s bouquet of customized need-based products, along with the Bank’s growing reach and strong technology capabilities, shall improve insurance penetration across the branch network.”

Banglore,12th July 2023: Cleartax, India’s most popular ITR filing platform today unveiled ‘Cleartax for Heroes’ a heartfelt tribute to defence personnel, police officers, teachers, and healthcare warriors. As a way to honour their contributions, Cleartax has announced a flat 50% discount on ITR plans exclusively available to defence personnel, police officers, teachers, and healthcare warriors.

Real heroes always put others before themselves without hesitation or doubt. Hence, it is time to honour them. Understanding that heroes have more pressing matters, Cleartax aims to alleviate the burden of tax filing from their minds. Through this one-of-a-kind campaign, the focus is on reducing stress and enabling heroes to concentrate on their invaluable work. The campaign will be rolled out on digital channels like LinkedIn, Instagram, Facebook, Twitter, and YouTube. Collaborations with various pharma and edutech brands are also in place for online activities like email marketing.

As the tax filing season approaches, the significance of simplifying the process and ensuring a hassle-free experience is vital. Cleartax is committed to delivering a seamless tax filing experience for its users.

Archit Gupta, Founder and CEO, Clear said “We are humbled by the contributions of our frontline workers and wanted to celebrate them; we hope this somewhat lightens the load they carry and I am sure our e-filing experience will delight them.”

Filing on Cleartax is 100% secure and accurate; users can rest assured that their information is safe, and their returns are error-free. Whether they own stocks, cryptocurrencies, ESOPs, or any other complex financial assets, Cleartax simplifies the process, ensuring a smooth filing experience. With a single click taxpayers can pre-fill, auto populate capital gains and get rid of tedious calculations and data entry, saving time and effort.

Mumbai,12th July 2023 HDFC Life, one of India’s leading insurers has collaborated with renowned cricketer, Rishabh Pant to create a compelling campaign aimed at driving the need for term insurance. The objective of the campaign is to encourage individuals to financially secure their loved ones against unforeseen circumstances.

The campaign serves as a powerful reminder of the fact that life is unpredictable and seldom gives second chances. This makes it necessary for one to prepare beforehand to enable their loved ones to bounce back from any challenge that life throws their way.

The film showcases the real-life story of Rishabh Pant and his journey of realisation. Through the film we see glimpses of his numerous accomplishments, moments of happiness and the experience that taught him the biggest lesson of his life.

Speaking about his association with the campaign, Rishabh Pant said, “I am happy to be associated with HDFC Life for this campaign. Life is unpredictable, and HDFC Life has been at the forefront of encouraging people to financially secure themselves and their families against life’s uncertainties. Life insurance is a financial product that not only acts as a safety net but also enables us to continue the journey ahead with a sense of pride.”

Vishal Subharwal, Chief Marketing Officer and Group Head – Strategy, HDFC Life added, “The film captures the true essence of life while bringing the spotlight on the core benefit of term life insurance. We hope that the powerful real-life story of Rishabh Pant, a role model for many and a world-class athlete, serves as a pertinent example to make one realise the uncertainties of life and the need for financial protection. Most Indian households find it hard to sustain their living standards in the absence of adequate life insurance cover. We sincerely hope that this campaign will educate and inspire more individuals to secure their families with Term Insurance.”

Rajdeepak Das, CEO & Chief Creative Officer, Leo Burnett, South Asia said, “The pandemic has left us with a false sense of invincibility. With this campaign we wanted to reiterate that not everyone gets a second chance at life. The biggest mistake we can make is to not learn from our mistakes and to bring home the message of unpredictability. We drew inspiration from the real-life incident of cricketer Rishabh Pant where he survived a near-fatal road accident. Our campaign breaks the illusion of invincibility and reiterates the importance of financial planning.”

ALL-Accor Live Limitless, Accor’s lifestyle loyalty programme, has partnered with Bollywood actress Katrina Kaif to star in its latest campaign. In the campaign, Katrina shares her thoughts on loyalty, lifestyle, and travel. She also talks about her favourite vacation meals, funny travel moments, and how the ALL-Accor Live Limitless loyalty programme has made her life easier.

Katrina Kaif shared her thoughts on loyalty, saying, “Ï am thrilled to be a part of the ALL- Accor Live Limitless family and its global membership program. ALL-Accor Live Limitless has become an essential part of my travel experience and I am looking forward for everyone to experience all its benefits and endless possibilities too.”

In the videos, questions are being asked to Katrina Kaif and she is responding to questions while linking the answers to ALL -Accor Live Limitless Loyalty Programme and highlighting the experiences that ALL -Accor Live Limitless membership offers to its members as well.

Questions she has responded

• What does Loyalty mean to you? Specially Accor Live Limitless Loyalty Programme
• Do you like Nostalgia, would you like to Live in the 60s?
• You have One wish for your life, what would you wish for?
• Are you a Good Negotiator?
• What is the most annoying moment when You’re travelling? (Losing Luggage and one of her experiences, watch the video for the details)
• A funny Misunderstanding moment in your life?
• Waiting or making someone wait?
• Funniest person in your life?
• What is your Favourite Vacation Meal: Dinner, Breakfast or Brunch?
• How do you Prepare for a role that you are not familiar with?
• Tell us a Genius Idea for the world..
• Which event do you regret on missing out on lately?

India,12th July 2023: Roosters India, in collaboration with Viacom18 Consumer Products, opens one of its kind experiential holiday staycation in India. Roadies Rostel in Ahmedabad in collaboration with Leisure ARC is the first franchisee under the ‘Roadies Rostel brand’. This strategic move marks a significant milestone for the company as it plans to expand its footprint in at least 15 more locations across the country.

Through Roadies Rostel in collaboration with Leisure Arc, guests can look forward to an immersive experience and unmatched hospitality. They can also participate in various sports and leisure activities. The Ahmedabad resort also has 17 Roadies-themed rooms that have been specially designed, keeping the needs of today’s travellers in mind.

The launch event in Ahmedabad was attended by Sonu Sood, who is a popular Indian actor, film producer, humanitarian, and philanthropist, along with Roadies – Karm ya Kaand Insiders Abhimanyu Raghav and Shreya Kalra, Ex-Roadies – Nandini and Colors Gujarati artists – Arman Kotak aka Akash Pandya from Rashi Rikshawwali and Swara Soni aka Vaishali Shah from Moti Baa Ni Nani Vahu.

Commenting on the launch, Mr Amit Shah, Managing Director Leisure ARC, said, “We are delighted to be a franchise partner of Roadies Rostel. Our property has been specially designed to cater to the needs of adventure enthusiasts, and guests can expect comfortable accommodations with modern amenities, delicious local cuisine, and a vibrant community of like-minded travellers and explorers. Roadies Rostel Leisure ARC offers a unique experience and will be a popular weekend destination for people of Ahmedabad and attract backpackers from across the country.”

Sachin Puntambekar, Business Head, Consumer Products, Viacom18, said, “We are thrilled to announce the launch of Roadies Rostel, in Ahmedabad. This is a significant first step in the journey of Roadies Rostel and we look forward to redefining the boundaries of hospitality and bringing the spirit of Roadies to the realm of travel and backpacking.”

Roadies Rostel is one of its kind experiential holiday brand in the country and allows guests to live the Roadies experience and connect with like-minded people. The franchisee properties will have several adrenaline-pumping challenges that are inspired by the iconic Roadies show. Through its consistent efforts and widespread marketing, the company has plans for exponential growth with this property.

After the star-studded launch in Ahmedabad, Roadies Rostel is eyeing opening similar staycations in Bengaluru, Shimla, Manali, Kasauli and Goa.

Ace Energy Infrastructure Pvt. Ltd., a part of Mumbai-based Ace Pipeline Group, completed a vital link in the Barauni-Guwahati Natural Gas Pipeline being executed by GAIL (India) Limited as part of Pradhan Mantri Urja Ganga project, by completing tunneling under the confluence of Kanamakra, Aie & Manas River in Chirang District in Assam, near Bongaigaon city.

The breakthrough of the micro-tunnel boring machine was achieved in the early morning hours of 2 July 2023. This marks the end of micro tunneling in the project, with Ace Energy now having completed construction of a tunnel of diameter 1600 mm across a total length of 1200 meters at a depth of 11-12 meters under the river bed, with strata consisting of extremely hard and abrasive boulders and a river flowing upto its brim for the past three months owing to the flooding in its upper reaches in Bhutan.

The construction crews are expected to install the 24-inch carbon steel pipeline to transport natural gas within this tunnel in the next few weeks. Once this is done, it will serve as a final link to complete a 1600 km network of gas pipelines from Barauni in Central India to Guwahati in North-East India, and further from Guwahati right upto Numaligarh crossing major rivers such as Subhansiri and Brhamapura as part of extension of Prime Minister Narendra Modi’s Urja Ganga Project which will bring natural gas connectivity from Guwahati to Numaligarh and all towns and cities of the North-east. Ranchi-based MECON Limited spearheaded the engineering efforts for the project having been appointed as Project Management Consultant to GAIL.

Speaking about this achievement, Mr. K.B. Singh, Executive Director (Eastern Region), GAIL (India) Ltd., commented, “The break-through of a tunnel boring machine is a culmination of months of back-breaking hard work, with front line crew working 24 x 7 in rain and hail, and the efforts of project managers, designers, and countless other faces behind the scenes who ensured that the front-end crew would succeed.”

Ace Energy Infrastructure Pvt. Ltd. was established in 2007 and has its roots in Mumbai. Over the years, they have flourished through a combination of entrepreneurial leadership and courage in adversity and have grown over the years in their ability to execute diverse projects across the nation. Ace Energy Infrastructure, with its well-honed expertise and resources, encompasses services for the conception, creation, and upkeep of infrastructure for the energy, oil and gas, power, and petrochemical industries. The Oil and Gas industry provides the fuel for the growth of the nation, and they take pride in building the critical supply chains that turn the wheels of the nation.

12th July 2023: Fabelle Exquisite Chocolates, renowned for their unparalleled chocolate experiences, is thrilled to host the brand’s marquee chocolate festival – Fabelle Fête du Chocolat. Kicking off on July 7th, coinciding with World Chocolate Day, this one-of-a-kind festival will be hosted exclusively at Fabelle boutiques in Mumbai, Delhi, Bengaluru, Hyderabad, Kolkata, Chennai, and Ahmedabad.

Unveiling a new collection of opulent creations for their devoted connoisseurs, Fabelle will commence the chocolate festival by presenting the new range mentioned below.

Fabelle Croissant Suprême: Reimagining the timeless classic croissant in chocolate, the brand is introducing Croissant Suprême which is a modern rendition of the traditional Croissants with a unique center filling and round shape. This extraordinary collection of ‘suprêmes’ boasts a symphony of distinctive flavors nestled within their centers, elevated to perfection by the inclusion of exquisite chocolates – dark chocolate, ruby chocolate and white chocolate.

Dark Chocolate & Hazelnut Cremeux Croissant Suprême – The incredible taste of butter-flaked, rolled croissant is centered with 64% single origin Ghana cocoa and sweet almond cremeux together glazed with rich dark chocolate.

Ruby Chocolate & Cherry Cremeux Croissant Suprême – A scrumptious butter-flaked, rolled croissant that is centered with sour cherry cremeux and glazed with magnificent ruby chocolate.

White Chocolate & Lime Cremeux Croissant Suprême – An exquisite butter-flaked, rolled croissant centred with the sweet-sour symphony of lime cremeux and glazed with saffron tinged, sublime white chocolate.

Fabelle Berliners: Explore Fabelle Berliner, a decadent interpretation of the classic German delicacy crafted in exquisite chocolate. This divine collection of indulgent centre glazed creations are enhanced by the finest Fabelle Chocolate Crème. Indulge in three irresistible variants:

Espresso, Cinnamon Milk Chocolate Berliner – A luscious mascarpone cheese-center glazed creation, with delicious cinnamon-scented salted caramel, teamed with delightful espresso milk chocolate cream.

Forest Berry Chocolate Berliner – The sweet, wild taste of forest berries come together with star anise compote to create a glazed creation unlike any other; and combines with the unbelievably flavoursome taste of ruby chocolate cream.

Pistachio, Cranberry & White Chocolate Berliner – A sumptuous pistachio praline and cranberry-centred glazed creation which infuses the fine taste of white chocolate cream in this sinful trip of the palate.

Passion Fruit, Frangipane & White Chocolate Tart: This tantalizing creation showcases the opulent flavors of almond frangipane and delectable cocoa sablé. To elevate the experience further, it is crowned with the heavenly essence of passion fruit, imparting a deep and unforgettable sensation.

Gianduja, Caramel and Cocoa Brownie: This indulgent brownie is a succulent union of 64% single origin Ghana dark chocolate and toasted hazelnuts, heightened with caramel galçage.

Indulging the discerning palates of chocolate enthusiasts, Fabelle is set to captivate with an exquisite assortment of limited-edition Happy Hour Menus running through the day, specially curated to elevate the chocolate experience for connoisseurs. This provides consumers an opportunity to immerse themselves in the world of Fabelle with the brand’s iconic Chocolate Flower creation, a true embodiment of its artistry and craftsmanship.

Consumers may capture their very own social media moments with the exquisite Fabelle range by clicking their photographs against the Fabelle Chocolate Wings backdrop which has been picturesquely created and placed across key Fabelle boutiques.

Further, the chocolate connoisseurs can enroll themselves in the Fabelle Societe de Chocolat – Chocolate Masterclass and learn about the history and origins of chocolate and try their hands in chocolate making.

One may contact or visit their nearest chocolate boutique to experience the Fabelle Fête du Chocolat.

Consumers can also place orders or enjoy doorstep delivery through the brand’s own D2C delivery platform https://fabelle.in. They may also buy these delicacies – with exciting offers on ITCStore.in, Swiggy, Zomato, Amazon, Flipkart, BigBasket; or visit the nearest Chocolate Boutique to indulge at –

• ITC Gardenia, Bengaluru, Ph: 080-22119898, 99013 43939, 080668 25270 | fabelle.itcgardenia@itchotels.in
• ITC Windsor, Bengaluru, Ph: 080-22269898, 97417 10625 | fabelle.itcwindsor@itchotels.in
• ITC Grand Chola, Chennai, Ph: 044-22200000, 96770 50598 | fabelle.itcgrandchola@itchotels.in
• ITC Maurya, Delhi, Ph: 011-26112233, 93501 37179 | fabelle.itcmaurya@itchotels.in
• ITC Kohenur, Hyderabad, Ph: 040-67660101, 91212 31751, 96435 55436 | fabelle.itckohenur@itchotels.in
• ITC Sonar, Kolkata, Ph: 033-44464646, 75960 86824 | fabelle.itcsonar@itchotels.in
• ITC Maratha, Mumbai, Ph: 022-28303030, 96566 82632| fabelle.itcmaratha@itchotels.in
• ITC Grand Central, Mumbai, Ph: 022-24101010, 96191 24084 | fabelle.itcgrandcentral@itchotels.in
• ITC Narmada, Ahmedabad, Ph: 07969 664000, 63574 39885| fabelle.itcnarmada@itchotels.in
• Sheraton New Delhi, Ph: 011-42661122 | fabelle.sheratonnd@itchotels.in
• WelcomHotel by ITC Hotels (Amritsar), Ph: 0183-2814444 | mytable.whamritsar@itchotels.in
• WelcomHotel by ITC Hotels (Bengaluru), Ph: +91 80-25001700 | mytable.whbengaluru@itchotels.in
• Central ITC Customer Care: ITC Customer Care: Ph: 1800 425 444 444; Email: itccares@itc.in

Mumbai,12th July 2023 — Honeywell (NASDAQ: HON), today introduced its new Honeywell Digital Prime solution, a cloud-based digital twin for tracking, managing, and testing process control changes and system modifications. Digital Prime is a cost-effective solution that allows users to test frequently for more accurate results while resulting in an overall reduction in reactive maintenance.

Digital Prime offers the highest level of quality control through an efficient and collaborative solution for managing changes, running factory acceptance tests, and improving project execution and training without having to disrupt the production system. The platform can be used by companies in industries such as Oil & Gas, sheet manufacturing, and chemicals to test modifications during planned shutdown periods to reduce rework.

Most solutions require dedicated hardware, can be vulnerable to security breaches and don’t stay current to match live operations. Digital Prime addresses these challenges by providing a “lab system as a service” that continually updates to reflect changes that occur on the production environment, providing a dependable digital twin.

Digital Prime is a collaborative ecosystem with secure cloud-based connectivity, a virtual engineering platform, and built-in security protection. The digital ecosystem can be accessed by users across the globe through its subscription service using multi-factor authentication, enabling the customers to standardize across the enterprise.

“Honeywell Digital Prime will set a new standard for the future of digital twins with its instant access to a continuously updated, safe platform for monitoring and testing operations,” said Pramesh Maheshwari, President of Honeywell Process Solutions.

Honeywell India engineers were involved in the ideation, conceptualization, and development of the cloud-based digital twin solution. The engineering team worked right and fast and collaborated with the global and local business teams that includes concept development, field pilot deployment and transform it as an offering that addresses future needs.

Honeywell Digital Prime will be available to customers in Q4 2023. For more information, please visit: https://process.honeywell.com/us/en/initiative/digital-prime.

Mumbai, 12th July, 2023:Safexpay, a leading payments solution company, has introduced Aasaan Checkout, a one-click checkout solution, to address the issue of cart abandonment and improve conversion rates for digitally enabled businesses. The platform specifically caters to Direct-to-Consumer (D2C) brands and small to mid-size e-commerce marketplaces that do not have dedicated mobile apps. Aasaan Checkout aims to increase conversion rates byup to 30% compared to current levels.

Built with scalability in mind, Aasaan Checkout can seamlessly handle high transaction volumes, ensuring smooth operations even during peak periods. The platform allows users to onboard and utilise it without any minimum threshold limits in terms of order volume or other parameters.

According to a report, the average cart abandonment rate in India is approximately 51%, which increases to 70-75% during festive seasons, resulting in significant revenue loss to e-commerce companies.[^1] These high abandonment rates are primarily attributed to inconvenient and time-consuming checkout experiences that require manual input of personal details. MSME e-commerce players and D2C brands operating solely through web browsers, without their own mobile apps, are particularly affected by these issues. Implementing Aasaan Checkout not only improves conversions but also drives repeat sales and increases the order value for merchants.

Safexpay has set a goal to onboard more than 250 merchants over the next year, with a specific focus on expanding its presence in the Middle East and India.

A major ongoing challenge faced by numerous companies is obtaining and analysing data that provides valuable product insights from various e-commerce platforms. Aasaan Checkout’s consolidated dashboard offers a comprehensive overview of marketing campaigns across Meta platforms such as, Facebook and Instagram, as well as Google services. This dashboard includes data from distribution channels like websites and marketplaces (e.g., Amazon, Meesho, Myntra).

Ravi Gupta, Chief Executive Officer at Safexpay said, “In today’s fast-paced e-commerce landscape, many brands struggle to gather accurate and actionable data regarding their product insights. Aasaan Checkout’s advanced analytics solution resolves this challenge by eliminating any minimum threshold, ensuring accessibility for businesses of all sizes. Merchants can now effectively monitor their marketing campaigns across popular platforms and gain valuable insights to tailor targeted promotions. With these powerful features, businesses are empowered with the necessary tools to thrive in the competitive e-commerce market. Our overall objective is to provide shoppers with an easy checkout experience and increase conversions.”

Currently, users can experience Aasaan Checkout while shopping at select merchants on WooCommerce. Going ahead, it will also be available on Shopify. With these partnerships, the e-commerce platforms will become more accessible to merchants while streamlining the integration process. In the coming months, new features will be added to further enhance merchant centricity and shopper experience, fostering customer satisfaction and loyalty.
By introducing Aasaan Checkout, Safexpay aims to empower businesses in the digital realm by providing them with a seamless and user-friendly checkout platform that drives higher conversion rates of up to 30%. The platform’s focus on accessibility, scalability, and integration partnerships demonstrates Safexpay’s commitment to helping businesses succeed in today’s competitive e-commerce landscape.

1: India Marketers report says that the average cart abandonment rate in India is about 51% but can go up to 70-75% due to time-consuming checkout during shopping