Archives August 2023

Bangalore,26th August 2023 – Alcon, the global leader in eye care, has launched a patient education campaign, ‘See Brilliantly, Live Brilliantly’, to increase awareness of the benefits of cataract surgery. Cataract surgery removes the cloudy cataract lens and replaces it with an artificial lens known as an intraocular lens, or IOL. The campaign highlights that the procedure presents a once-in-a-lifetime opportunity to restore vision to pre-cataract clarity while also correcting refractive errors such as presbyopia and astigmatism and reducing the need for glasses. A recent Alcon Eye on Cataract Survey shows that globally, many patients do not know they can choose from several types of IOLs to fit their unique needs, and in India, more than 1 in 2 people stated they feel older because of wearing glasses, highlighting a gap in patient understanding.

The key element of Alcon’s campaign is a brand film that captures relatable moments in everyday life of four aging adults whose life experiences are compromised because of cataract. The film goes on to show how their quality of life improves after cataract surgery with the use of advanced cataract solutions.

Commenting on the launch of this campaign, Amar Vyas, Country Franchise Head & Country Manager of Alcon India, said, “The Alcon Eye on Cataract global survey showed that globally and in India, vision is the most important aspect as people age. For adults aged 50+ years, cataract is the most common vision condition. Those awaiting cataract surgery look forward to going about everyday activities such as reading, driving, and using electronic devices with ease. Our campaign highlights that today, cataract surgery and advanced cataract solutions offer patients clarity of vision while reducing the need for glasses and positively impacting their lives.”

The campaign, conceptualized by Edelman India and Alcon, captures patients’ emotions when cataract gets in the way of pursuing their passions or cherishing life’s precious moments with family. Adhitya Veeraraghavan, Health Sector Head, Edelman India said, “The insight that drove this campaign is that cataract surgery is one of the most performed procedures, and yet, patients do not always understand the various lens options available or how choosing the right lens can affect the quality of vision and life post-surgery. Cataract surgery is a once-in-a-lifetime procedure that can help revive vision and vitality for patients. With people living longer, staying active requires eyesight that supports their lifestyle and vision needs. Our task was to educate patients about cataract surgery in an emotional and engaging way so that they can have informed conversations with their doctors.”

The campaign film will be uploaded on Alcon India’s new webpage. This portal will serve as a comprehensive guide for patients who want to know more or are preparing for cataract surgery. It contains blogs, articles and infographics designed to support patients and their caregivers with helpful information about every point in their journey, from diagnosis of cataract to the choice of IOLs before surgery and post-surgery care. The campaign will be activated across digital, social media, in doctors’ clinics and eye hospitals to ensure nationwide reach. Other elements of the campaign include patient stories and a QR code that makes it easy for patients and caregivers to access this content.

The campaign effectively captures the key findings of the Alcon Eye on Cataract global survey conducted this year in 10 countries, including India. Key findings among those surveyed include:

•  86% of people aged 50+ years in India rank vision as the #1 most important aspect as people age
•  90% are willing to invest in cataract surgery to ensure better vision
•  Globally, 45% and in India, 50% of cataract patients felt that after surgery, their vision had become like that of someone much younger2

Bangalore, 26th August 2023 – DBS, in partnership with commodities trader Maptrasco, announced the completion of the first “live” transaction of electronic Bills of Lading (eBL) for shipments between Singapore and India today. The transaction was implemented under the TradeTrust framework, an initiative by the Infocomm Media Development Authority (IMDA) and supported by Enterprise Singapore.

With this first shipment, businesses across Singapore and India can participate in the TradeTrust network via their respective choice of TradeTrust-enabled platforms to enable the digital trade finance of live shipments of goods between the two countries. Companies keen on executing eBLs in digital Letter of Credit transactions can reach out to DBS.

The project leverages the United Nation’s Model Law for Electronic Transferable Records and aims to drive cross-border document and title exchanges. The successful transaction ushers in a new chapter of more efficient, and interoperable digital bills of lading and is a key milestone in the digital transformation of trade financing.

Bills of lading are essential documents in shipping and logistics, representing legal proof ownership of goods in transit, as well as receipt of goods. Globally, only about 1.2%[1] of bills of lading are issued electronically due to limitations in platforms that are not interoperable or use differing rulebooks and standards, which makes scalability challenging.

Lim Soon Chong, Group Head of Global Transaction Services, DBS, said: “The successful live transaction between Singapore and India is a first step towards a truly digital trade corridor between the two nations. DBS is proud to be able to partner Maptrasco to deliver this solution that makes use of IMDA’s TradeTrust framework and look forward to commercialising this solution at scale across the region and beyond.”

Pawan Khaitan, Founder and Chairman of Khaitan International Pte Ltd and Maptrasco, said: “The implementation of electronic bills of lading, in partnership with DBS, has helped to improve efficiency, reduce operating costs, and significantly speed up transaction times. We believe that digital solutions will be key to help bring in new and expanded business opportunities for Maptrasco.”

Hyderabad, 26th August 2023: The time at which the whole nation is celebrating the success of Chandrayaan 3. The times at which the entire world is hailing India’s progress in science and technology. The times at which the tricolor flag is proudly fluttering around the globe. It is the same time that the nation is proud to celebrate the success of Indian Sports men and women in for their victorious performances in the games part of the International Blind Sports Federation held at Birmingham.

For the past week, Indian men’s (blind) cricket team successfully defeated England, Australia and Bangladesh and racing towards their place in the semi-finals. Whereas Pakistan already reserved that position in the final match. The final match is held on Saturday, the 26th of August at 3:30 PM local time.

Indian woman (blind) cricket team is unbeaten in all three games played against England and Australia and confirmed that position in the final match held in Birmingham on 26th of August. At 11 AM local time.

The arrangements for the Sportsman, woman are not adequate. The local Indian community along with the Solihull United Cricket Club are doing their best to help the teams for their needs towards accommodation and food. Hyderabad based renowned Construction Company Pranava group is also extending their help in UK.

In the past Indian teams has won 3 times T20, 2 times ODI championships and once the Asia Cup. If the teams are provided with better facilities, no doubt in say that the teams will perform much better.

Indian Women’s Squad for IBSA World Games 2023

Varsha U                           – B1              – Karnataka (Captain)

Valasanaini Ravanni             – B1              – Andhra Pradesh

Simu Das                          – B1              – Rajasthan

Padmini Tudu                     – B1              – Odisha

Killaka Sandhya                  – B1              – Andhra Pradesh

Priya                                – B1              – Madhya Pradesh

Gangavva Neelappa Harijan  – B2              – Karnataka

Sandra Davis Karimalikkal     – B2              – Kerala

Basanti Hansda                  – B2              – Odisha

Prity Prasad                       – B2              – Delhi

Sushma Patel                     – B3              – Madhya Pradesh

1. Satyavathi                     – B3              – Andhra Pradesh

Phula Saren                       – B3              – Odisha (Vice captain)

Jhili Birua                          – B3              – Odisha

Ganga Sambhaji Kadam       – B3              – Maharashtra

Deepika T.C                       – B3              – Karnataka

Indian Men’s Squad for IBSA World Games 2023

Basappa Waddagol                       – B1             – Karnataka

Mohammed Jafar Iqbal                  – B1             – Odisha

Maharaja Sivasubramanian             – B1             – Tamil Nadu

Omprakash Pal                            – B1             – Madhya Pradesh

Nareshbhai Balubhai Tumda            – B1             – Gujarat

Nilesh Yadav                               – B1             – Delhi

Ajay Kumar Reddy Illuri                  – B2              – Andhra Pradesh (Captain)

Venkateswara Rao Dunna               – B2              – Andhra Pradesh (Vice-captain)

Pankaj Bhue                                – B2             – Odisha

Rambir Singh                               – B2             – Haryana

Nakula Badanayak                        – B2             – Odisha

Irfan Diwan                                 – B2             – Delhi

Prakasha Jayaramaiah                   – B3              – Karnataka

Sunil Ramesh                              – B3             – Karnataka

Deepak Malik                               – B3             – Haryana

Durga Rao Tompaki                      – B3              – Andhra Pradesh

Dineshbhai Chamaydabhai Rathva   – B3             – Gujarat

Points Table:

Pune: Shaadi.com, India’s no. 1 matchmaking platform announces the opening of its new office in Pune, from August 2023. This significant step heralds a fresh chapter for the company, setting the stage for a broader nationwide presence. With Maharashtra being one of the important markets for the Shaadi.com, this move will fortify its presence in the state. The new office is located at Meridian Plaza on the well-connected Senapati Bapat road, which is a cultural epicenter due to its proximity to the Chaturshringi Temple. The new office spans across approximately 5000 sq. ft. and is poised to accommodate a dedicated sales team of around 70+ professionals. As a special gesture, this facility also welcomes individuals to visit the premises and personally meet the company’s highest-rated advisors to discuss their prospective marriage needs.

Talking about the expansion, Anupam Mittal, Founder & CEO of People Group expressed, “With the opening of our Pune office we aim to further strengthen our foothold in the Western region. It’s a growing market with an incredibly young talent pool. Our office is designed keeping in mind an inclusive work atmosphere which will not only enhance efficiency but also help us match our vision of creating positive experience for our newly inducted team.”

This strategic move by Shaadi.com underscores its commitment to expanding its reach across various cities in India. With a steadfast focus on customer satisfaction and aligned with its progressive business objectives, Shaadi.com aims to cater to its thriving customer base in the country. This expansion initiative will effectively address the dynamic requirements of its clients while further enhancing its extensive business activities. With recently opened offices in Mumbai (Andheri), Chennai, Kolkata and now Pune, the company has plans to further expand in the South market as well. With offices in Hyderabad and Coimbatore in the pipeline, the move would also see Shaadi.com bolster its workforce by 30% by the end of the financial year.

We hold the firm belief that this fresh establishment will empower us to extend meticulous and efficient service to our valued customers, further amplifying our regional presence.

New Delhi: Shri Hardeep Singh Puri, Hon’ble Minister for Housing and Urban Affairs & Petroleum and Natural Gas, today (25th August 2023) inaugurated a conference on “Adoption of New and Emerging Building Materials and Technologies in Construction Industry” at Vigyan Bhawan, New Delhi. Shri Kaushal Kishore, Hon’ble Minister of State for Housing and Urban Affairs also graced the occasion. The day-long event was hosted by Ministry of Housing and Urban Affairs (MoHUA), in partnership with Confederation of Real Estate Developers Association of India (CREDAI).Shri Manoj Joshi, Secretary, MoHUA and several key dignitaries from real estate, housing and construction sectors, senior officials from the Ministry and State/UT Governments also attended the event.

The conference brought together real estate developers, subject matter experts, urban practitioners and stakeholders from various sectors of the construction industry for cross learning and sharing of ideas for adoption and mainstreaming of innovative construction technologies, materials and processes.

In his keynote address, Hon’ble Minister for Housing and Urban Affairs, spoke about how the Ministry has adopted several innovative technologies under different projects. The Hon’ble Minister said, “The Government has laid down the roadmap for the construction industry and this conference has brought together some of the finest minds in construction technology and the Indian Real Estate industry. It is imperative we find feasible ways to increase the adoption of emerging materials and technologies in the construction industry and I am confident that the deliberations of this conference will be beneficial for reforming the future discourses in this regard.”

The conference raised awareness on emerging and sustainable building materials and construction technologies among a wide range of stakeholders which would ensure a more sustainable future.

CREDAI President Boman Irani shared his remarks “This conference is a testimony of the labours of the Government of India to give a decisive impetus to all around infrastructural growth of the nation. We laud the efforts of the Government to introduce major policy guidelines and initiatives such as the RERA, GST, Housing for All, Smart cities, among others, that have helped streamline the regulatory process and bring contemporary development. This visionary leadership has paved the path for developers to embark on this journey of building the way to the future. We at CREDAI are grateful to host this conference as it acts as a pivotal platform for all stakeholders to explore, learn and share knowledge about new building technologies that we’re constantly trying to amalgamate in all our projects to achieve sustainability and innovation.”

Technology transition through Light House Projects (LHPs) under Pradhan Mantri Awas Yojana (Urban) and the experience of constructing the model housing project at six locations, namely Chennai, Rajkot, Indore, Lucknow, Ranchi and Agartala was discussed in detail during the event.

Following the inaugural event, sessions with experts and prominent speakers were held. Two panel discussions on the topics – “Role of Private Sector in Mainstreaming Innovative Construction Technology Ecosystem” and “Promotion of New & Emerging Building Materials and Processes”, were held during which experts from different organisations shared their views.

The conference on “Adoption of New and Emerging Building Materials and Technologies in Construction Industry” saw a huge footfall of developers and other stakeholders who engaged in insightful discussions and shared innovative ideas and explored the latest trends in adoption of new and emerging building materials and technologies. The participants included officers from private and government sectors, representatives of technology providers, innovators, construction agencies, professionals, academicians among others.

Manoj Gaur, Chairman, CREDAI, while expressing his gratitude through a vote of thanks said, “Today, we are paying a tribute to the progress in propagating building technologies and materials in the construction sector in the nation. The Ministry of Housing and Urban Affairs should be thanked for how they have played a key role in the incorporation of global housing technologies here in India.”

New Delhi, 26th August 2023: Establishing a racing connection to embrace the vibrant culture of MotoGP in India, Honda Motorcycle and Scooter India (HMSI) has today announced its nationwide digital MotoGP™ contest #HondaExcitesTheWorld to bring excitement and spark enthusiasm among customers, riders, and fans to come forth and join the lively Honda rider community.

Starting live from 24th August 2023, the announcement of the digital MotoGP contest arrives as India prepares to host its maiden 2023 MotoGP World Cup Championship race named the ‘Grand Prix of Bharat’ at the Buddh International Circuit in Greater Noida from 22nd to 24th September ’23.

Beyond the roaring engines and the adrenaline rush of racing, HMSI has introduced this unique contest to excite the world of enthusiasts. Anchored by the essence of uniting Honda customers nationwide, the digital MotoGP™ contest enables them to share their unique stories, showcase creativity, and dive deeper into the Honda brand’s ethos.

The contest series goes further, offering an extraordinary platform for participants to express their passion for motorcycles and the racing world, fostering a deep racing connection.

Commenting on the unique initiative for customers and enthusiasts, Mr. Yogesh Mathur, the Director of Sales & Marketing at Honda Motorcycle & Scooter India, said, “If Honda does not race, there is no Honda, this was a strong belief of our founder, Mr. Soichiro Honda. For us, motorsport is not just an event, it is an emotion that helps us bring out the best for the world. With the #HondaExcitesTheWorld “MotoGP™ Contest, we are strengthening the racing culture and inspiring riders all over the country to join our Honda rider community. We are excited to see the racing DNA embedded and the creativity of our customers. We look forward to gratifying the winners with exclusive MotoGP™ tickets and Honda branded merchandise. HMSI is targeting not only its existing customers but also sparking enthusiasm that reaches riders all over the country.”

MotoGP™ Contest Criteria

The MotoGP™ Contest will commence on August 24, 2023, at 12:00 PM and will end at 08:00 PM on September 15, 2023. All Honda Motorcycle & Scooter India customers across the country (except Tamil Nadu) can take part.

During the contest period, the contestants are required to adhere to the following steps:

• The contestant will have to share one post in the form of a video/photo with their Honda bikes to be eligible for the MotoGP™ Contest.

• The MotoGP™ Contestant will have to follow any of the designated social media platforms to enter the MotoGP™ Contest.

ü https://www.instagram.com/hondaracingindia

ü https://www.facebook.com/HondaRacingIndia/

ü https://www.instagram.com/bigwingindia

ü https://www.facebook.com/HondaBigWingIndia

ü https://twitter.com/BigWingIndia

ü https://www.instagram.com/honda2wheelerin/

ü https://www.facebook.com/honda2wheelers.in

ü https://twitter.com/honda2wheelerin

The contestant must mention the following hashtags in their responses: (i) #HondaVirtualBikeParade (ii) #ExciteTheWorld (iii) @HondaRacingIndia (iv) @Honda2WheelerIn / @BigWingIndia

Prizes Galore

The nationwide digital MotoGP™ Contest will gratify 500 winning entries with tickets each to witness the electrifying MotoGP™ event. Moreover, up to 1000 winners will receive the pride of owning Honda branded merchandise.

We must cultivate a running culture in the city: Manchu Vishnu

Expo showcases thrilling sports, ancient sports, competitions

Hyderabad, August 25, 2023……Manchu Vishnu, film star and the President of the Movie Artistes Association Inaugurates Sports Expo India 2023 at Hitex which features thrilling activities, stunts on bicycles, Mallakhamb (ancient sport), and box cricket among others for the next three days.

Speaking on the occasion, the film star, who is also a fitness freak said, referring to the proposed NMDC Hyderabad Marathon 2023, the Marathon Partner to Sports Expo, which will be held this weekend, said Running is an addiction. Once you start, you will never quit it. Exercise is an addiction. So is running. It is a lifelong activity. I believe the Hyderabad Marathon is the second-largest Marathon in the country. We must cultivate a running culture in the city to keep fit. Being a Hyderabadi I am proud that many fitness activities like Sport Expo India, NMDC Hyderabad Marathon 2023 and others are held. Running is the best fitness activity. Be fit, and live life to the fullest, he told his fans and people in general. Eat whatever you want, but, stay fit, live long, was his message to all.

Mr. Srinivas Gutti, IDFC Regional Head, Branch Banking, Mr Srikanth T.G, Business Head, Hitex Business Center; Mr Abhijeet Madnurkar President, Hyderabad Runners; Mr. Prashant Morparia, Race Director – NMDC Hyderabad Marathon, Arun Kaliappan Secretary, Hyderabad Runners joined Manchu Vishnu in the inauguration.

It is the sixth edition of Sportex India 2023. It is a 3-day Fitness and Sports Related Expo, which will continue till 27th August and is being held at Hitex, Madhapur. It is organised by Hitex.

100 exhibitors are showcasing games, facilities, fitness products and services. It is open from 9 am to 8 pm. All are welcome. There is no entry fee. Nearly 30,000 visitors are expected to visit it during the three days

It is the biggest Sporting Festival in Hyderabad. It features thrilling activities and stunts on bicycles among many interesting sports. SportExpo India 2023 is a destination for sports, fitness and related activities from Yoga to Mallakhamb to Box Cricket to Cyclothon to Body Building, the Sport Expo has everything for everybody, informed Srikanth TG

The exhibition is a small step towards the fitness revolution in our society. For the first time it is going to be a sports and wellness ecosystem on a single platform, Mr. TG Srikanth added.

Various sports championships, Cyclothon, Mr.Sportex Bodybuilding Championship etc. are being held as part of the expo.

The Bhagyanagar Bodybuilding Association is organising The MR. THE SPORTEX CLASSIC INDIA event on August 27, 2023. It is approved by the Telangana Bodybuilding Association. It has a total prize money of Rs. 5 lakhs in cash awards, the competition includes Bodybuilding Weight Categories ranging from below 55 kg to above 85 kg.

Hyderabad Runners is the marathon partner to the Sports Expo. NMDC Hyderabad Marathon will be held for the 5K- a curtain raiser run on 26th August at 7 AM at Hitex. It will start and end in Hitex. On 27th August the three runs will flagged off. The Full Marathon will kick off at 4.30 AM, Half Marathon and 5.30 AM, both will be flagged off from People Plaza, Necklace Road and conclude at Gachibowli stadium. The 10K Run will be flagged off at 6.30 AM from Hitex, Madhapur and will join Half and Full Marathon route near IKEA Circle and will finish at Gachibowli Stadium informed Mr. Prashant Morparia, Race Director. 21000 runners on the whole are expected to participate, of which 6500 will participate in 5K run and the balance 15500 will participate in 10K, Half and Full Marathon, informed Mr. Arun Kaliappan Secretary, The Hyderabad Runners.

Sports Expo is also serving as a platform for Sports-Related Startups. One startup worth mentioning here is Up-Liv. It does breathe, posture, and stance analysis and provides therapies.

3×3 basketball, badminton, table tennis and box cricket championships are some of the highlights of this edition

A 5 km Aptronix Cyclothon will be held inside HITEX on day 3. It will be organised by HCG, AD11 Sports, and HITEX, on August 27th, 2023, at HITEX, Hyderabad.

In the showcase segment, Calisthenics, a form of strength training will be showcased.

A Battery Management System (BMS) bikes; Mallakhamb, a form of ancient sport intended as a training aid for wrestlers and ancient warriors; FreeStyle Football; and Taekwondo will be demonstrated and trained sportspersons to introduce them to the visitors.

It has an exclusive Yoga Pavilion that will hold yoga and related activities on all three days by reputed yoga organisations—namely, Art of Living, Sahaja Yoga and Navyoga.

Hyderabad Cyclist Group will promote cycling to make Hyderabad the cycling capital of India

The schedules of some of the activities are as follows

Callisthenics (a form of strength training) will be showcased at 2om on the 26th and 27tg August; Box Cycling and Skateboarding at 1om on the 26th and 27th; Malkhamb at 4 p.m. on the 26th and 11 a.m. on the 27th and Taekwondo at 3 pm on 26th and 12pm on 27th.

Merino is making significant strides in advancing its design philosophy and product range, and the Feather Touch collection of laminates stands as a resounding testament to this commitment. Representing the pinnacle of sophistication, Feather Touch establishes unprecedented benchmarks for elegance within interior design. Leveraging superior technology, the collection’s specially engineered highly matte and ultra-smooth finish redefines the very concept of refinement. With an impeccable fusion of nearly zero reflection and an ultra-matte finish, Feather Touch mesmerizes through its velvety smooth texture, showcasing an everlasting embodiment of timeless beauty. This collection encapsulates the essence of Merino’s progressive approach, redefining the very notion of refinement in the realm of interior aesthetics.

Feather Touch is more than just a pretty face – it also offers exceptional durability. Its scratch-resistant surface ensures that your spaces remain flawlessly beautiful, even in high-traffic areas. With its stain-resistant feature, maintenance becomes a breeze, allowing you to effortlessly keep your surfaces looking pristine. With a thickness of 1.0 mm and a wide range of sizes available, Feather Touch offers endless design possibilities and flexibility to bring your vision to life. As you run your fingers over the beautiful ‘feather touch’ range, you can’t escape but be in awe of the class, elegance and smoothness synonymous to these beautiful matt-finish laminates.

Versatile in application, Feather Touch enhances a variety of interior spaces. From kitchens to kid’s rooms, from bar areas to dining rooms, the product adds a touch of sophistication to elevate any environment. Transform ordinary spaces into extraordinary havens of style and elegance. One can choose from an extensive range of design variants that suit their unique preferences. With 9 captivating wood grain patterns, 6 stunning stone designs, and an array of 22 solid color pieces, this beautiful range from Merino focuses upon delivering a superior experience to customers and designers alike. With Feather Touch, architects have the freedom to bring your vision to life with endless design possibilities.

Embracing sustainability, Feather Touch meets global and Indian standards for environmentally friendly production. With certifications such as Green Guard, EPH, FIRA, NEMA, and ISW, it reflects Merino’s commitment to creating laminates that are as sustainable as they are beautiful. Designed for kitchen fabricators and premium furniture manufacturers, Feather Touch offers exceptional quality and aesthetics. It is the preferred choice for those seeking to create interiors that exude sophistication and timeless elegance.

Overall, the ‘Feather Touch’ range is carved keeping the premium segment into consideration. Those looking to get hold of a superior quality laminate that doesn’t fall short on textures, designs and uniqueness at the core — this product range from Merino stands out for all the good reasons. Right from its varied palette to the natural elements of design that further enhances the look and feel, Feather Touch becomes an automatic choice for homeowners and architects alike.

Mumbai, 25th August 2023: OKIE, India’s leading homegrown home entertainment brand, has reaffirmed its position as a prominent player in the ever-evolving consumer electronics landscape. With a strong offline presence of 2500 retailers across 45 locations in 8 states, Its flagship Smart LED TVs sold almost 30000 units across seven states by the end of the fiscal year 2022-2023, with over 25,000 units sold during the pandemic itself. And in the last three years, the brand has expanded extensively and now aims for INR 100 crore in sales with a target of selling 100,000 units in CY 2023.

In India, most consumers still prioritise affordability in their electronics purchases. Despite this high price sensitivity, the consumer electronics market is on track to reach INR 12,898.89 Bn by 2027. From the very beginning, OKIE has embraced and understood this reality and leveraged it to its advantage by focusing on competitively priced, top-quality products. This commitment is evident in its flagship Smart LED TVs, available in sizes from 24″ to 86″. These cutting-edge TVs feature Google TV, WebOS Powered by LG, and Cloud OS, catering to a wide range of preferences. There is also OKIE’s upcoming Sports Series Smart TVs, with prices starting at just Rs. 9,990/- for the 32-inch model, Rs. 17,999/- for the 40-inch model, and Rs. 19,999/- for the 43-inch model, offering advanced features such as full HD display, 4K Ultra HD resolution, in-built voice control, and a powerful 10+10 watt sound output.

With a diverse range of such Smart TVs and other home entertainment electronic products, OKIE has firmly established itself in the Western and Southern regions of India, majorly in pivotal states such as Gujarat, Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, Kerala and Planning to enter in North India States Like Punjab, Haryana, J&K.

“OKIE’s growth thrives on unwavering dedication to innovation and quality, essential to our mission of offering exceptional value. Despite challenges, we deliver innovative, high-quality products at fair prices. Our versatile marketing approach merges traditional and digital channels with state-of-the-art tech, enabling us to expand beyond urban areas into tier 2 and 3 markets aggressively. We believe in making the latest tech accessible across diverse geographies, even in smaller cities, swiftly and affordably. Our distinct products and services set us apart,”“ said Jitin Masand, Founder and Managing Director of OKIE.

“We have an upcoming line of investment in expansion, a significant portion of which will be used to expand our capacity from the current 5000 TVs per month to 15,000 TVs. We will also extend our reach by establishing a presence in 10,000 stores across 100 locations by year-end,” added Masand.

25th August 2023– InterGlobe Foundation, the philanthropic arm of InterGlobe Enterprises, today announced the launch of InterGlobe Heritage Fellowships 2023. The fellowships are an extension of InterGlobe Foundation’s efforts to raise awareness, preserve, and promote India’s diverse tangible and intangible heritage. Through these, the Foundation aims to encourage and support the documentation and research of India’s built, natural, and cultural heritage.

The InterGlobe Heritage Fellowships 2023 seeks to amplify local voices and throw light on current conditions to better understand heritage-driven development. The fellowships will be awarded to two photographers and are open to both emerging talent and established professionals. The selected fellows will get the opportunity to offer fresh perspectives on tangible and intangible heritage by documenting various aspects such as communities, local practices and rituals, built structures, traditions, and festivals through the medium of photo essays.

Rohini Bhatia, Chairperson, InterGlobe Foundation, said, “At InterGlobe Foundation, we recognize the importance of embracing the responsibility to preserve and promote India’s heritage and culture. The fellowship initiative we launched last year was a great success, garnering significant interest from a number of individuals. We are very delighted to launch the fellowship program again this year, which aims to celebrate India’s diverse cultural ecosystem. InterGlobe Foundation actively supports efforts to preserve India’s heritage, and we hope that they serve as catalysts to inspire individuals and organizations to champion the cause of protecting and conserving our cherished heritage.”

The last date to apply for this year’s fellowship is September 15, 2023. For more details on the program and to apply, please visit www.interglobe.com/fellowships-2023

InterGlobe Foundation launched the Heritage Fellowships in 2022 and gave researchers, journalists, architects, and other individuals an opportunity to explore previously undocumented aspects of Indian heritage and culture and help increase awareness of its lesser-known aspects. After a thorough selection process, two fellows were selected, and the projects undertaken were “Reviving the Lesser Known and Sidelined Musical Instruments” and “Beyond the Geological Magnanimity: Cultural Landscape of Lonar Crater.”