Archives October 2023

New Delhi: 10 Oct 2023: Located in Jamia Nagar-Shaheen Bagh, Delhi, Sunrise Multispecialty Hospital has emerged as a prominent healthcare provider for economically backward individuals. The hospital specializes in Gynecology, Dermatology, and Aesthetics services, providing high-quality medical care at affordable rates. Additionally, it also regularly organizes health camps to ensure healthcare accessibility for all.

The services offered here are primarily focused on women’s health, and the hospital is committed to providing comprehensive healthcare for their well-being. Mr. Mujeeb Alam Saifi, Co-founder of the Skin and Aesthetic Center at Sunrise Multispecialty Hospital, states, “Sunrise Multispecialty Hospital proved that quality healthcare can reach to everyone, regardless of their financial circumstances. Aim of the hospital is to prioritize healthcare access for all, enabling people to lead healthy and balanced lives. To achieve this, hospital also organize health camps periodically.”

He further stated, “The hospital’s Gynecology department offers extensive healthcare services for women of all ages, with a team of experienced specialists providing maternity services, surgery, and expertise in reproductive health.” Mr. Gaurav Trehan, from the hospital’s Financial and Management Department, said, “We aim to improve the health of our community, especially those with limited financial resources. Success in this endeavor can lead to a more better and healthy country.”

Located at J-51/52, Kalindi Kunj Road, Jasola in New Delhi, Sunrise Multispecialty Hospital prioritizes healthcare services for residents of Delhi and its surrounding areas. The hospital’s mission is to ensure that quality healthcare remains accessible to all. The hospital also have Skin and Aesthetic Department where a team of specialized doctors provides a range of cosmetic procedures, including dermatology and aesthetics.

Sunrise Multispecialty Hospital offers emergency and ambulance services, general medicine, general surgery, pediatrics, orthopedics, neurology, ENT, gastroenterology, pulmonology, cardiology, radiology, and various diagnostic services. Furthermore, the hospital includes dialysis, ICU, NICU, private, and general wards, ensuring patients receive comfortable and secure care. Sunrise Multispecialty Hospital is dedicated to fulfilling the healthcare needs of the community and has risen as a leading healthcare provider for economically backward individuals, with a particular focus on women’s health, dermatology, and aesthetics services.

New Delhi: Following the roaring success of two sensational TVCs of “NO AGAL! NO BAGAL! NO DAKHAL series” Signatureglobal (India) Ltd., a leading national real estate developer, has announced the launch of another two remarkable TV commercials i.e. “Bride” and “Maid”. Signature Global’s ground-breaking TVCs challenge societal norms while entertaining, epitomizing their commitment to redefine independent living.

The unifying thread throughout these TVCs reinforces the notion of ‘independent living,’ advocating for a lifestyle free from societal constraints and the need for comparisons with neighbours. Each TVC uses humor and satire to drive the message that Signature Global offer a unique opportunity for people to enjoy their own space, be it in academics, household help, personal choices, or even their living arrangements, all while emphasizing the importance of living life independently and responsibly.

In these captivating TVC series, the dynamic and Padma Shri & national awardee actress Vidya Balan takes center stage as the brand ambassador of the company and protagonist, bringing her charismatic presence to the screen. She is joined by a stellar ensemble cast featuring talents such as Archana Puran Singh, Shweta Tripathi, Namit Das, Aryan Prajapati, Akashdeep Sabir, Shehnaaz Deshpande, Bunty Kapor, Bhavna Makhija, Abhilasha Poul and other exceptional performers. Together, they breathe life into Signature Global’s distinctive vision for independent living.

Talking about the new campaign, Mr. Pradeep Aggarwal, Founder & Chairman, Signatureglobal (India) Ltd. said, Our TVC series boldly redefines independent living, challenging societal norms. Homes should be spaces free from comparisons and judgments. Our independent floors and exclusive apartments offer true freedom and independence. We aim to empower individuals and families to live life on their terms, liberated from societal expectations. At Signature Global, we offer more than just homes; we provide a judgment-free lifestyle.”

The staggering statistics of our TVC 1 (Cupboard) Ad film garnered an impressive 25.3 Million+ views across Facebook Instagram and YouTube while TVC 2 (Marks) achieved an astounding (Facebook Instagram & YouTube ) 25.8 Million+ views . The combined total views of the campaign have soared to an incredible 51.1 Million+ Views, showcasing the widespread enthusiasm and engagement generated by Signature Global’s vision of the future of living.

These TVCs are masterfully conceptualized by Mr. Arnab Chatterjee (Tree Design) and Shivil Gupta, and came in existence under the skillful direction of Siddhant Tiwary and Saurabh Ghosh, ensuring a perfect blend of humour and heart.

These Ad films will be showcased on all major News Channels along with various social media platforms like Youtube, Facebook and Instagram etc. In the past, the brand has come up with innovative campaigns which have garnered great response from the public time & again.

Credits:

• Production house – Shree Ganapati production

• Creative agency – Tree Design

• Mr. Jayanta Barua, Head-Marcom, Signature Global (India) Ltd.

TVC You tube links:

TVC 3 Bride: https://youtu.be/FtmwosJrKGU?si=p6qQ_Bw-z_AlZKf-

TVC 4 Maid: https://youtu.be/W_685r4tcU0?si=BWTJwIPmbQ21y6-R

Bengaluru, 10th October 2023: Sleepyhead, a leading home lifestyle brand and rising star in the world of comfortable and innovative furniture solutions, introduces its latest innovations, the “Play Sofa” and “Tilt Sofa” with fun and unique campaigns. These sofas are the perfect choices to revolutionize your living space with their extraordinary flexibility and creativity. The launch showcases Sleepyhead’s commitment to innovation in the sofa category.

As the festive and sale season approaches, Sleepyhead recognizes the surge in demand for stylish and practical furniture. The “Tilt” and “Play” sofas are meticulously designed to cater to these evolving consumer needs, offering versatility, customization, and space-saving solutions. These sofas are more than just pieces of furniture; they are invitations to reimagine and personalize living spaces, bringing a touch of playfulness and innovation to homes.

The Tilt Sofa: Innovative Transformation for Versatile Living

The Tilt Sofa, a cutting-edge innovation from Sleepyhead, offers a unique feature that sets it apart in the world of furniture. Its key feature allows it to seamlessly transform from a traditional sofa to a lounge or sofa-bed structure by tilting the headboard backward. This ingenious design not only provides proper legroom but also creates an ideal setting for various activities, from lounging during movie nights to cozy date nights with your loved one. The Tilt Sofa is the perfect solution for those who are challenged by limited living space and don’t have room for multiple recliners or massive L-shaped sofas and ottomans. It’s a versatile and space-saving addition that enhances comfort and functionality in any living area.

Tilt’s campaign “Toggle to tilt your world”, brilliantly demonstrates the versatility of their innovative sofa through a series of split-themed videos. Each video portrays two contrasting sides of a person’s home and mood: one regular and one tilted. In a standout video, a man dressed formally sits upright on a Tilt sofa, engaged in a virtual meeting. He nods and smiles, saying, “Yes, sir! It will be done.” After the meeting, he switches to a relaxed mode, donning a hoodie and boxers, and grabs a bowl of popcorn. He reclines on the sofa’s right edge and playfully mocks his boss with, “Get it done over the weekend! Definitely Not!” This clever portrayal highlights Tilt’s sofa adaptability, effortlessly transitioning from work to relaxation.

The Play Sofa: Your Canvas for Creativity

The Play Sofa’s easy-to-detach segments enable effortless configuration changes to suit any mood or occasion. Sofa Play is a modular wonder as it can be rearranged like LEGO. With vibrant pop colours to mix and match, different arm heights, and multiple-seater options it one of a one-of-a-kind sofa in the segment and another groundbreaking innovation from Sleepyhead. So whether hosting a movie night, enjoying a cozy evening, or seeking a quick nap spot, the Play Sofa adapts effortlessly.

To celebrate the Play Sofa’s launch, Sleepyhead is unveiling an engaging social media campaign “Just can’t stop playing”, inspired by the creativity of Lego. Friends and family can come together to customize this Lego-like sofa, reflecting their unique personalities and moods. Each sofa segment can be customized with the same or different colors, allowing individuals to personalize their sofa as they see fit.

Mathew Joseph, CEO and co-founder of Sleepyhead, expressed his enthusiasm for the innovative ‘Play’ and ‘Tilt’ Sofas, stating, “These sofas truly set us apart in the category, reflecting our commitment to delivering furniture solutions that cater to evolving customer lifestyles. The launch is perfectly timed for the festive season, a peak period for marketplaces like Amazon and Flipkart, where consumers seek versatile, stylish, and functional furniture. These sofas’ remarkable flexibility and ability to transform into half beds offer unprecedented customization and practicality, enhancing living spaces just in time for celebrations.”

Deepti Karthik, Fractional Chief Marketing Officer of Sleepyhead, emphasized, “Sleepyhead’s new ad campaigns, especially the one inspired by Lego for our Play Sofa, are more than just advertisements; they’re a celebration of fun and creativity. We firmly believe that furniture should encompass not only comfort but also the essence of being cool and customizable. Our Play Sofa perfectly embodies this belief, and our ad campaigns echo the same spirit. It’s about redefining your space with a playful touch and a sprinkle of innovation. We invite you to join us in making your living room the trendiest and most enjoyable place to be!”

The campaigns highlight the intrinsic playfulness of the festive season in India, embodied by Sleepyhead’s versatile Play and Tilt Sofas, which offer unparalleled customization and practicality. This launch aligns perfectly with the upcoming festive and sale season, allowing customers to enhance their living spaces just in time for celebrations. Moreover, the brand has recently ventured into the omnichannel segment and is constantly expanding its furniture and furnishing portfolio. Recent additions include motorized recliners, dohars, headboard cushions, and an extended range of bedsheet designs, providing a wide array of quality home products.

New Delhi, 10th October 2023 Reliance Jewels, one of India’s most trusted jewellery brands, unveiled Swarn Banga, a resplendent jewellery collection inspired by Bengal’s poetic beauty and artistic heritage. The collection that captures the intricacy of the region’s terracotta temples, the serenity of Shanti Niketan, and the fervour of Durga Pujo is the 8th in a series of thematic jewellery collections inspired by different regions of India launched by Reliance Jewels.

Amidst a grand star-studded evening, Swarn Banga was launched by Bollywood star Karisma Kapoor, who unveiled the collection and walked the ramp as a showstopper.

Speaking at the launch, Mr. Sunil Nayak, CEO of Reliance Jewels, said, “Bengal, with its vibrant artistic legacy, holds a special place in India’s art and craft history. And this 8th collection in our series of jewellery inspired by different regions of India is a testament to our commitment to celebrating the rich culture and traditions of our nation. The Swarn Banga collection, with its timeless design, intricate workmanship, and grace, is sure to be adored by our customers for years to come.”

Over the years, with each collection, Reliance Jewels has taken its esteemed customers on a cultural voyage, transforming jewellery into works of art that mirror India’s dynamic history. The Swarn Banga collection continues this legacy by capturing the essence of Bengal’s culture and artistic heritage. These collections are not just jewellery; they are expressions of India’s history.

Ms. Karisma Kapoor, the guest of honour, said, “The diamond showstopper set I had the privilege of wearing is a true work of art. It beautifully weaves together the essence of West Bengal. With the festive season approaching, I wholeheartedly recommend the Swarn Banga collection to everyone seeking a touch of elegance and cultural richness. It is not just jewellery; it is a piece of Bengal’s soul and heritage that you can wear with pride. I am truly impressed by this collection, and I believe it makes for a perfect addition to our festive wardrobe.”

The Swarn Banga collection is the 8th in Reliance Jewels’ remarkable series, where each collection reflects traditions, architecture, and craftsmanship from India’s diverse regions. The Thanjavur collection, for instance, draws inspiration from Thanjavur, the erstwhile capital of the Chola Empire. Similarly, the Mahalaya collection showcases the splendour of Maharashtra, while the Rannkaar collection is inspired by the stark beauty of the Rann of Kutch.

In addition, Reliance Jewels’ Kaasyam collection sparkles with the grandeur of Banaras, and the Odisha-inspired Utkala collection reminds one of the vibrancies of the coastal region. And while the brand’s exquisite Atulyaa collection offers glimpses into Rajasthan’s royal past and the opulence of the Mughal era, its Apurvam collection depicts the architectural magnificence of Hampi.

The Swarn Banga collection is currently available at all Reliance Jewels stores.

10th October, 2023; Mumbai, India: Witnessing a groundbreaking partnership that combined entertainment, responsibility and compassion, India’s leading youth entertainment channel, MTV’s iconic youth reality show, MTV Roadies – Karm ya Kaand joined forces with the Maharashtra Highway Traffic Police for an innovative road safety campaign in Mumbai. In a significant move towards fostering road safety awareness, MTV Roadies provided 500 Roadies branded helmets, created by a not-for-profit organisation, Yashlok Foundation, to the Maharashtra Highway Traffic Police. This collaboration underscored the show’s dedication to promoting road safety and responsibility, with a sense of adventure, in line with the ethos of the show.

As a part of this collaboration, Humanitarian, Philanthropist, and Actor Sonu Sood, along with a dedicated team of Traffic personnel took over the bustling streets of Andheri West, Mumbai recently. Similar to the show’s unexpected twists and turns, the team equipped ‘Kaand’ helmet non-wearers i.e., the rule-breakers with the helmets, instead of penalizing them – as an act of ‘Karm’ to help them follow road safety rules in the future. Embodying the spirit of the show, the initiative emphasized the importance of doing good deeds while holding individuals accountable for their actions.

Dr. Ravinder Singal, Additional Director General of Police (ADGP) of Maharashtra Highway Traffic Police added, “As guardians of road safety, we are committed to making our streets safer for all. This unique collaboration between MTV Roadies – Karm ya Kaand and us, the Maharashtra Highway Traffic Police, has helped us reinforce the importance of road safety in a widespread way, changing mindsets and behaviours. We are appreciative of all the efforts taken by MTV on the streets of Mumbai today.”

Deepening the message of the initiative, viewers also witnessed a vital road safety message by the Additional Director General of Police (ADGP) of Maharashtra Traffic Police, Ravinder Singal, during one of the recent episodes of MTV – Roadies Karm ya Kaand, fostering responsible behaviour on the roads, amongst MTV Roadies fans across the nation.

New Delhi, 10th October 2023 Skyball, the new-age consumer electronics brand focused on home audio and smart accessories, has announced the launch of its latest high-performance audio system for music enthusiasts in India. The Skyball-400 Party Box is a true portable music powerhouse, boasting top-tier audio hardware, robust connectivity options, and unrivaled design aesthetics, positioning it as your ultimate choice for music entertainment.

The aesthetically designed party speaker delivers True 40W Super Bass sound, perfect for igniting your house parties and weekend social gatherings. It achieves a no-distortion audio signature through a 360° Surround Stereo sound setup enhanced by Dynamic Boost Technology. The portable speaker is powered by high-quality drivers and 3”x2 tweeters.

Speaking about the launch, Mr. Vinay Kapoor, CEO and Co-founder, Skyball said, “Our new Party speaker is a true portable entertainment hub, meticulously crafted to enhance your on-the-move music-listening experience. The 400 Party Box guarantees exceptional sound delivery, thanks to its Dynamic Boost technology and True 40W sound output, ensuring an unparalleled bass performance and crystal clean vocals. This portable music hub effortlessly connects and features a contemporary aesthetic design, perfectly catering to the music-listening needs of modern consumers, all at an incredibly affordable price point.”

In alignment with the Make in India initiative, Skyball has locally designed and manufactured the 400 Party Box in homegrown state-of-the-art facilities. Engineered with cutting-edge technology and high-grade materials, the portable music powerhouse has an IPX5 splash-resistant body to ensure long-lasting durability and reliability. To facilitate optimal portability for on-the-go enjoyment, the speaker is equipped with a Dual Grip Handle with Belt operation support.

The Skyball-400 Party Box speaker integrates RGB Light ensconced within a protective mesh enclosure, capable of instantly transforming your surroundings into a lively disco night with its dynamic multi-party light effects. The top panel of the speaker houses all useful buttons and controls.

This party speaker offers a wide range of connectivity options, including USB, TF, Bluetooth 5.3, and AUX, ensuring your music never misses a beat. Plus, with the TWS Function, you can sync two Skyball-400 Party Box speakers, doubling the fun and taking your party to the next level of entertainment.

Boasting a powerful 4,500mAh battery, the portable party speaker guarantees up to 5 hours of uninterrupted music playback. For added convenience, it features a Type-C charging port to ensure a hassle-free charging experience, and supports both wired and wireless microphones, catering to your karaoke sessions with versatility and ease. The wireless UHF mic with display is bundled in the box and offers up to 30m range.

Pricing and Availability

A part of the leading OEM- Videomax International Pvt Ltd (VMI), Skyball aspires to provide customers with products that offer superior experiences at the most affordable price point. The feature-packed portable party speaker has an MRP of ₹9,999, but can be purchased at an unbelievable offer price of just ₹4,999 on Amazon, and Skyball’s official website.

10th October 2023 Kolkata: The Kutchina Kitchen Experiential Center at Topsia, Kolkata, is a one-of-its-kind Shopping Destination for everything related to your kitchen needs. This 6,000 sq foot extravaganza is any homemaker’s delight.

The Center is the largest one in entire Eastern India and boasts of every kind of kitchen and kitchen appliance for your home; from the extremely exclusive to the most affordable there is something for everyone.

With this exclusive showroom, Kutchina plans to give its customers a feel of how a kitchen design could look in your home as each kitchen is displayed in a specific area.

Kutchina has created a First in eastern India for the following:

First ‘Social Kitchen’ with 2 islands – one for the cooking apparatus and the other for the family to sit around and share their stories and meals for the day.

• First ‘Kitchens of India’ where the entire look and feel is made exclusively for individual requirements – whether a Bengali, Punjabi, Kashmiri, or Keralite Kitchen, etc., – choose your special style and we will have it custom-designed and made for you.
• First Biophilic Kitchen made from organic, eco-friendly components.
• Signature Studio Kitchens, stylishly designed for space-conscious shoppers.

When you step into the Kutchina center you are awed by the variety of color palettes, and innovative designs. To add to this, Kutchina offers all the appliances for the kitchen too so that it becomes a one-stop kitchen solution center for you. There is an array of chimneys, Hobbs, built-ins, smaller appliances (like mixers, grinders, OTGs, juicers, toasters, kettles, dishwashers, bar-b-ques, deep fryers, ROs, built-in refrigerators, ovens, microwaves, and sinks, and all accompanying hardware accessories for the different ranges.

The best thing is that there are over 1,000 designs of the Modular Kitchens and you are assured of a 10-year service warranty which removes all doubts and allows you to focus on creating the best meals for your family and friends.

Nita Bajoria, Design Director noted: “I am especially proud of our Signature Studio which caters to people from all socio-economic backgrounds. I invite anyone looking for a new and modern kitchen to come here and speak to our experts who will walk you through all our wonderful choices. I assure you that you will not be disappointed here as we have something for every budget here.”

Managing Director, Namit Bajoria said, “We believe that just like every part of a household, kitchens too need an aesthetic feel, not only for guests, but also for the homemaker. This studio is one-of-its-kind for the first time in Eastern India. I am confident that this studio is an amalgamation of classy and modern kitchen solutions.”

Kutchina has also introduced Modular Wardrobes for adults, teenagers and kids, and booking an appointment with a Kutchina stylist for free is just a phone call away.

Apart from the displays the showroom is home to a team of expert designers too. Pull up a chair, enjoy a hot drink, and talk through your ideas – they will be happy to help you realize your dream Kutchina kitchen.

One97 Communications Limited that owns the brand Paytm, India’s leading payments and financial services company and the pioneer of QR and mobile payments, today announced that its wholly-owned subsidiary Paytm Payments Services Limited, has become the first in the industry to enable merchants with Alternate ID (ALT ID) based Guest Checkout solution across networks. This allows customers to checkout as a guest without saving sensitive card details on an ecommerce/merchant website for a transaction.

The Guest Checkout solution cuts down the long process of signing up for an account on the merchant website by sharing additional information and makes purchases faster. To enable ALT ID transactions, Paytm has integrated with card networks to generate alternate ID for guest checkout transactions.

Guest checkout solution enhances cardholders safety in an online transaction and protects from potential data breaches. The solution creates an Alternate ID for customers, wherein he will enter his complete card details to process a transaction instead of entering account details and password for an occasional purchase. This solution eliminates the risk of data breach as until now these card details were being passed to subsequent entities in the transaction flow to authorize and process the transaction. Also, Paytm offers an easy integration to enable this service on merchants’ websites.

The solution meets RBI’s guidelines as the regulator had mandated that entities involved in card transaction processing cannot save sensitive card credentials for guest checkout transactions, and that the card number has to be replaced by an Alternate ID associated with card information, by October 31, 2023.

Paytm Payments Services Limited Spokesperson said, “As the first to go live with Alternate ID solution, we continue to innovate and bring merchants the best of payment solutions. With this, we are empowering cardholders’ security and allowing fast guest checkout for customers, making transactions more efficient. This eliminates core risks like misuse of sensitive card information and aligns with RBI’s guidelines to provide a secure transacting experience to our users. We continue to focus on compliance and safe payments for all.”

Ramakrishnan Gopalan, Head – Products and Services, India and South Asia, Visa said, “Visa’s ALT ID solution, in collaboration with Paytm, revolutionizes payment security by blending guest checkout convenience with robust security measures. This solution is in line with RBI guidelines and aligns with Visa’s objective of enhancing payment ecosystem security, safeguarding sensitive card data, and facilitating a user-friendly and compliant transaction experience. The implementation of ALT ID is a significant stride towards accelerating the growth of secure digital payments in India.”

Anubhav Gupta, Senior Vice President, South Asia, Mastercard, said, “Mastercard is glad to collaborate with Paytm for its Alternate ID-based guest checkout solution that will allow consumers to conclude transactions on e-commerce platforms without saving card details. Introducing and supporting innovative products and solutions that are compliant, user friendly, and enhance the safety and security of digital payments is an integral part of Mastercard’s commitment to its partners and cardholders.”

New Delhi, 10 October 2023: SI-UK India, a UK-based international education consultant company and trusted UK university partner with 17 years of service excellence, today announced an extensive two-month long UK Education Fair in India. Scheduled to be held in 13 Indian cities, the fair will kick-start in Ahmedabad and conclude in Pune.

SI-UK India has been curating UK education fairs across the country for many years now. This year, representatives from over 80 prestigious UK universities, including University College London, University of Saint Andrews, King’s College London, University of Manchester, University of Nottingham, and University of Birmingham and many other well-known universities will provide in-depth information about their academic programmes.

The purpose of the exhibition is to provide Indian students with a unique opportunity to explore educational opportunities in UK. Students can interact directly with university representatives from the United Kingdom to learn more about the desired disciplines and programmes. At the exhibition, students will be able to speak with admissions specialists and scholarship providers.

Lakshmi Iyer, Managing Director, SI-UK India said, “UK is a world-class destination for education, and we are confident that this fair will assist students in making informed future decisions. Our objective is to provide Indian students with the necessary knowledge and guidance to make intelligent choices that lead to their desired future success. The SI-UK Education Fair offers a remarkable opportunity for direct engagement with establisehd universities, facilitating a seamless transition to an unmatched global education experience.”

The education fair will also be held in Nagpur, Coimbatore, Bengaluru, Lucknow, Jaipur, Kochi Mumbai, Kolkata, Delhi, Chennai and Hyderabad.

Students can book a free session by visiting https://www.studyin-uk.in/events/ to interact with SI-UK experts and institution representatives.

Note to the editor:

Following is the detailed itinerary of the SI-UK education fair. 

10th October 2023: Reinforcing its commitment to the video production and broadcasting segment, Canon India, one of the leading digital imaging solution companies, launched its all-new innovative range of remote PTZ (pan-tilt-zoom) cameras at the 32nd Broadcast India Show being held at the Jio World Convention Centre, Mumbai from 8-10th October 2023. The new launches include the indoor CR-N100 remote PTZ camera and the outdoor, CR-X300 and CR-X500 remote PTZ cameras, that come with exceptional quality & connectivity supporting a wide range of broadcasting avenues such as conference, sports broadcast, wild animal observation, theme parks and indoor event spaces. Besides, the brand is showcasing its flagship cutting-edge cinematography and broadcasting range including its complete gamut of offerings of camera solutions from Cinema, ProDV, Mirrorless, Network visual solutions, along with RF lenses and Cinema Lenses through experiential booth concepts while holding engaging technical sessions led by Canon Masters.

Grander than ever, Canon’s four-sided booth was inaugurated by Mr. Manabu Yamazaki, President and CEO, Canon India along with renowned cinematographer and Cinema EOS Ambassador, Mr. Santosh Sivan. With its array of offerings for the cinema segment and its newly-launched innovations poised to deliver advanced video production, Canon India reinforces its legacy as a one stop solution for all production centric verticals and positions itself as the ideal choice for today’s new-age broadcasting, filmmaking (Cinema, OTT, Documentaries, Music albums), efficient streaming solution, electronic news gathering, general entertainment channels, Fashion, Wildlife, Weddings and Vlogging requirements.

To showcase the prowess of its vast technology, three engaging product experience zones have been set up by the brand including the Cinema booth, Professional Video Camera booth and Network Visual Solutions booth. Demonstrating key scenarios, the booth entails 8 different settings across the three days to highlight the versatility of Canon imaging technology and product potential. These settings are being led by actors with demarcated scripts and real time shooting scenarios in the space of Reality shows, OTT, Cinema and News broadcast. Varied concepts like a flower shop, investigation scene, coffee shop, sports commentary room, cookery show, science lab, yoga sessions are being depicted to shed light on the supreme functionality and usage of Canon products.

Speaking on the occasion, Mr. Manabu Yamazaki, President and CEO, Canon India, said, “Each year, it is our endeavor to strategically leverage the prestigious and interactive platform of the Broadcast India Show to showcase our latest broadcasting innovations to industry professionals. As the demands of the sector undergo dynamic evolution year on year, we meticulously diversify and expand our portfolio to offer a comprehensive range of solutions that are tailored to today’s filmmakers and broadcasters. At Canon India, our steadfast commitment to research and innovation empowers us to proactively anticipate and meet customer needs effectively. This dedication is exemplified in our latest flexible PTZ cameras that comprehensively address operational and output requisites for broadcasters. In previous years, we’ve been humbled by the enthusiastic response of the visitors and look forward to fostering even stronger connections this time around with our distinctive exhibit ideas and latest technology.”

Speaking about the technological innovations showcased at the event, Mr. C Sukumaran, Senior Director of Product & Communication at Canon India, said, “The Indian broadcasting industry’s relentlessness pursuit of innovation has given opportunity to technology leaders like Canon to provide cutting-edge equipment. The showcase of our extensive imaging portfolio at the show reinforces our commitment to being a comprehensive solution provider for all production requirements, spanning across cinema, OTT, streaming, and weddings. At the Broadcast India Show, our prowess in the domain is reflecting in the immersive experiences created where customers can gain hands-on exposure, make well-informed purchasing decisions, and truly grasp the imaging excellence achievable through our technology. We are confident that our presence at the show will captivate existing clients and will also attract potential partners, helping us further multiply our customer base”.

For the first time, the brand is showcasing a ‘Wall of Fame’ highlighting renowned and celebrated productions from Indian and International cinema shot using disruptive Cinema EOS Technology. Additionally, taking pride in its widespread ambassador community that help spread the love for videography across India through Canon technology, a special ‘Wall of Canon Masters’ has also been put up on display capturing the phenomenal work done by them. Famous Canon Masters’ such as Anand Rathi, Aishwarya Sridhar, Pritesh Rao, Aishwaryaa Nayak, amongst many more are also going to be present at the show over the course of three days. Additionally, the exhibition is also featuring Canon’s alliances with leading Cinema technology manufacturers, APUTURE, DJI Ronin, Sennheiser and Chrosziel.

Canon’s technical sessions led by Canon Masters will focus on enhancing knowledge of both the art of photography and videography. Enclosed is the detailed schedule for the sessions below: