Archives November 2023

CAIRO, Egypt – 21st November 2023: – ManageEngine, the enterprise IT management division of Zoho Corporation, today announced it is showcasing its extensive range of IT management and security solutions at Cairo ICT 2023, being held from Nov. 19–22 at the Egypt International Exhibition Center in New Cairo. The company, which is marking its seventh consecutive year at the annual event, will conduct live demonstrations of its solutions at booth number 1 G3.

In particular, the company will highlight its newly launched Identity360, a cloud-native identity platform that addresses the IAM challenges arising within enterprise workforces. The company will also exhibit its next-generation antivirus (NGAV) capability within Endpoint Central, an addition that rounds out the leading endpoint protection platform and bolsters the security posture of its customers.

Egypt’s rapid digitalization is owing to the consistent efforts of the country’s Ministry of Communications and Technology (MCIT). MCIT has strategically driven this digital transformation by developing ICT infrastructure, building digital capacities and fostering innovation. Cairo ICT 2023, the leading technology expo in the MENA region, will portray the latest global advancements that propel collaboration, growth, and change.

“Having recognised the importance of digitalisation, Egypt is looking to establish itself in the technological landscape and pave the way for progress. We believe that our products and participation in Cairo ICT 2023 will strengthen our local presence and securely catalyse the region’s digital transition by tightly aligning itself with the objectives of Egypt’s Vision 2030,” said Nirmal Manoharan, regional director at ManageEngine. “By showcasing our end-to-end IT management solutions, we aim to address the challenges that businesses face, irrespective of their various verticals, including finance, oil and gas, transportation and education.”

The event’s slogan, “Ignite Innovation: Merging Minds & Machines for a Better World,” will provide organizations a platform to interact with and discuss innovations in the digital world. ManageEngine’s senior executives, technology experts and regional partners will share their expertise on the adoption of transformative technologies and how to combat the IT challenges they bring.

Bengaluru 21st November 2023: — SonicWall, a global cybersecurity leader, today announced the acquisition of Solutions Granted, Inc. (SGI), a top Managed Security Service Provider (MSSP), delivering world-class cybersecurity solutions to hundreds of Managed Service Providers (MSPs). The acquisition reinforces SonicWall’s commitment to its valued partners and extends its portfolio to include U.S.-based Security Operations Center services (SOCaaS), Managed Detection and Response (MDR), and other managed services that are tailor-made for MSPs and MSSPs.

“IT teams have turned to MDR and other managed services to identify and triage digital threats – it’s a critical need we are now excited to offer,” said SonicWall President and CEO Bob VanKirk. “Together, SonicWall and Solutions Granted will empower cybersecurity and technology service providers with economical threat defense solutions and extend a world-class, comprehensive portfolio that streamlines managing security across customer environments with automated threat detection and response services.”

The acquisition aligns with SonicWall’s outside-in approach, providing partners with a best-of-suite, comprehensive and flexible portfolio that accelerates their growth.

“Solutions Granted’s understanding of the critical nature of MSPs/MSSPs operations has helped us create an integrated approach for end-to-end managed threat protection that enables customers to navigate the turbulent cybersecurity landscape with confidence and resilience,” said CEO of Solutions Granted Michael Crean. “Today’s MSPs and MSSPs increasingly need a platform of managed security solutions rather than point solutions. The combination of SonicWall and Solutions Granted delivers services specifically designed for today’s partners – giving them a distinct competitive edge.”

Today’s cybersecurity partners need highly automated solutions to quickly identify and respond to new threats across the entire customer environment – including network, endpoints, servers, and cloud. This combined offering will also leverage the latest in AI to provide a differentiated, effective, and highly proficient service.

“Having been a SonicWall partner for over 20 years and also having experience with Solutions Granted’s MDR and other managed services, this is a win for SonicWall’s portfolio,” said Dan Browne, President of DTM Consulting, an MSP and longtime SonicWall and SGI partner. “In this economic climate, vendors need to be as flexible as ever to help us provide solutions to combat this ever-escalating threat landscape faced by managed service providers. The combination of SonicWall and Solution Granted will help partners address the demands of providing cybersecurity solutions to clients around the world.”

New Delhi, 21st November 2023: CyberPeace, a leading organization dedicated to promoting online safety and security, organized a one-day workshop focused on Child Rights and Online Gaming in partnership with UNICEF at The Oberoi Grand, Kolkata.

The primary objective of the workshop was to facilitate a comprehensive dialogue among experts, industry professionals, policymakers, educators, and parents on the issues surrounding child rights and online gaming leading to help stakeholders to identify best practices, legal frameworks, and ethical guidelines that can ensure the protection and well-being of children in the online gaming space.

The themes covered during the workshop included:

1. Understanding Online Gaming Trends

2. Legal and Ethical Aspects of Child Safety

3. Interactive Workshops and Best Practices

4. Group Discussions and Call to Action

Mr ILN Rao from CyberPeace, expressed his/her enthusiasm for the workshop, stating,”In partnership with UNICEF, this workshop marks a significant stride in our quest to enhance our comprehension of online gaming trends and their implications for children. By uniting experts from diverse backgrounds, we aspire to equip parents, educators, and industry professionals with an understanding of the existing legal frameworks and ethical guidelines pertaining to child safety in the gaming industry.”

Additionally, emphasizing on the importance of cybersecurity and cyber hygiene in eGaming Shubhrajyoti Bhowmik, representing UNICEF, said, “The formulation of practical strategies to ensure online child safety is paramount for parents, teachers, and industry professionals. Collaboratively, we seek to pinpoint initiatives for action and advocate for the creation of safer online gaming environments for children. This collaborative workshop with CyberPeace signifies our joint commitment to safeguarding the rights and well-being of the youngest digital citizens.”

Shri Hari Kishore Kusumakar IPS, ADG & IGP Cyber Crime,West Bengal Police, while emphasizing on the Importance of Online Safety for Children said, “In recent years, there has been a growth in numbers in terms of cybercrimes being reported, however the numbers of complaints by children is still low. Meanwhile, in the age of virtual reality and deep fakes, it feels like cases like the recent one involving an actress would be most common in just a couple of years.”

While discussing the intensity of cyber crimes, he added, that there needs to be an organised response over handling cyber crime cases involving children. Further discussing CSAM, he talked of the National Centre for Missing and Exploited Children and shared how they flag the content online and the amount of reports they have released based on the cases they recieve.

Meanwhile, Mr. Sanjay Kumar Das, Addl. Secretary, IT, West Bengal, and MD WEBEL while discussing the Importance of Ensuring Child Rights in Online Gaming and sharing related anecdotes, said, “At present, despite education, there is lack of knowledge and awareness. We need to understand that the way we train or teach, should be relatable to them and not us. He added that children are provided benefits of certain fundamental rights, however, there are no exclusive rights for children”

He further suggested that children be not compared with other children, and suggested that they are given decision making chances and that a child must have the right to choose. “Children should also be given opportunities to speak up as well,” Mr Das further added.

Bengaluru, 21st November 2023: Masters of Marriott Bonvoy and Culinary Culture come together once again to present and celebrate culinary excellence with renowned pizza chef, Chef Michele Pascarella at the JW Marriott Goa. With a collective goal to bring leading international chefs to India, Masters of Marriott Bonvoy will now present award-winning chef, Michele Pascarella, ‘The World’s Greatest Pizza Chef’, marking his maiden visit to India. Chef Pascarella and his team will be bringing their innovative pizza-making approach and hosting two exclusive mealtimes at JW Kitchen at the JW Marriott Goa on the 9th and 10th of December.

Michele Pascarella is the founder of the famed pizzeria, ‘Napoli on the Road’ in the United Kingdom. He was awarded the ‘Best Pizza Chef in The World’- winning the coveted Global Pizza Maker of the Year at the World Top 50 Pizza Awards and was named as ‘Best Pizza Chef in Europe’ at the European Top 50 Pizza Awards. He was also recently crowned ‘Best Pizzaiola’ at the Hospitality Awards UK by APCI. Chef Michele started his business by moving around with his three-wheeler Ape Piaggio making wood fire pizzas all over London. Recognized as the first ‘pizzaiolo’ to bring contemporary high-crust pizza to the UK, Michele is now considered a “pioneer of contemporary pizza”. His focus has always been to deliver the finest quality dishes using exquisite and seasonal ingredients.

In Goa, Chef Pascarella will curate a delectable seven-course dinner for patrons. The menu will celebrate the best of ‘Napoli on the Road’ with a careful selection of entrées, starters, mains, and desserts including signature pizzas such as ‘Cheesewick’ made with buffalo ricotta, buffalo mozzarella, blue dry Stilton and Parmigiano Reggiano chips and ‘Terra’ a white base with truffle baked potato, shiitake mushrooms and fresh black truffle.

Looking forward to his maiden visit to India, Chef Michele Pascarella, Owner, Napoli On The Road commented: “As Global Pizza Maker of the Year, I’m thrilled to announce my first pop-up in India with the talented team from ‘Napoli On The Road’. We will be partnering with Masters of Marriott Bonvoy and Culinary Culture to serve a carefully curated signature Michele Pascarella tasting menu in Goa this December. This is an exciting opportunity to bring the joy of pizza to a worldwide stage.”

In anticipation of this upcoming event, Khushnooma Kapadia – Vice President Marketing, South Asia, Marriott International said – ” We are thrilled to unveil our latest collaboration with Culinary Culture under our Master of Marriott Bonvoy series, that brings the renowned, Chef Michele Pascarella, known as the World’s Greatest Pizza Chef to India for the first time. Masters of Marriott Bonvoy exemplifies our commitment to partnering with culinary maestros at the top of their different culinary fields. For us, there is no better recipe than pairing hugely talented and passionate culinary masters with refined execution to create exclusive and unforgettable dining experiences for our guests and patrons”.

“We are delighted to extend our partnership with Masters of Marriott Bonvoy by introducing yet another globally renowned culinary maestro to India. Chef Pascarella is a passionate Pizza Superstar. We are excited for Indian diners to taste the delicious flavors of his signature creations in Goa”, says Raaj Sanghvi, CEO, Culinary Culture.

JW Marriott Goa will host two mealtimes where guests can experience the hospitality and cuisine of this celebrated chef:

Dinner: 9th December, 2023

Lunch: 10th December, 2023

21st November 2023: New Delhi: Tsuyo Manufacturing Private Limited (Tsuyo) in India has signed a deep cooperation agreement with Suzhou LvKON Transmission Technology Co., Ltd. (LvKON) in China on providing technology and design along with high-power solutions for various for the Indian BEVs (battery electric vehicles) and HEVs (hybrid electric vehicles)market, The agreement signed on September 20, 23 at LvKON headquarters in Suzhou, China, highlighted the collaboration and support on multiple projects across all mature and evolving platforms widely used in China and other countries.

As part of this collaboration, Tsuyo LVKON plans to launch product solutions such as Direct Drive Motor (DM), Transmission Electric Drive (TED), Integrated Starting and Generating Motor (IM), Continuous Electric Drive (CED), and Super Transmission Bridge (STEA) in 2024. BEV and Parallel Hybrid Drive (PHD), Multi-Mode Hybrid Drive (MHD), and Continuous Hybrid Drive (CHD) on the HEV side.

Mr. Vijay Kumar, CEO of Tsuyo stated, “We are delighted to announce our partnership with LvKON and are quite confident in the growth plans over the next 5 years. Our relationship with LvKON is unique and involves providing many special solutions for the heavy-duty commercial sector, as well as off-road vehicle solutions for the EV field of BEV and HEV platforms. As a brand, we look forward to showcasing the differentiating factors of our products to the India market post the collaboration with LvKON. In addition, these solutions will be customized specifically to meet the specific needs of India’s geographical conditions.”

Dr. Li Lei, CEO of LvKON with over ten years of development and industrialization research experience in the fields of automatic transmissions and NEVs (new energy vehicles) is full of hope and excitement for this new collaboration and cooperation and shared his views on it. “We have high expectations for the development of the new energy market in India, and hope that LvKON can play a driving role in the development of the new energy market in India.”

Market leaders since 2019, LvKON hybrid products have maintained a market share of over 35% in the commercial vehicle market with annual sales of pure electric products exceeding 25000 units. Customers of LvKON’s include all leading OEMs who are renowned for their diverse applications, including more than 40 bus companies such as Zhongtong Bus, Beiqi Futian, Xiamen Jinlong, Xiamen Jinlv, Suzhou Jinlong, and Shenlong Bus. Apart from the bus manufacturers customers also include more than 20 truck companies such as China FAW, Dongfeng Motor, China Heavy Duty Truck, Shaanxi Automobile, Jianghuai Automobile, Liuqi, Dayun, XCMG, such as Sany Heavy Industry, XCMG, Heavy Duty Truck, Futian, Jianghuai, Isuzu, and Changqi Truck.

When it comes to the world of heavy-duty mining dump trucks and off-road vehicles, LvKON currently maintains a market share of over 55% with over 120000 new energy vehicles in 18 foreign countries and over 300 domestic cities, with a cumulative operating mileage of over 12 billion kilometers. LvKON focuses on the research and development, production, and sales of AMT, new energy vehicle drive motors, pure electric, and hybrid powertrain systems.

LvKON will also play an important role in creating the best production line for heavy-duty motors and gearboxes that meet Tsuyo’s requirements, to meet the changing dynamics of demands from local customers by providing made-to-order and manufacturing solutions to our end customers in India. Today, LvKON has achieved complete independent design and production capabilities for key components such as motors and gearboxes. Whereas, Suzhou LvKON Transmission Technology Co., Ltd. Is committed to becoming a leading supplier of drive products, power system solutions provider, and services in the new energy vehicle industry

Tsuyo has secured the 2nd highest seed investment globally in Electric Motor space for $12.0 million from Indian Automotive Tier-I company, M/s RKFL. Tsuyo has recently added new product lines to its company’s product basket, such as motor solutions for electric forklifts and small excavators, the first Indian PMSM motor for commercial cargo transport vehicles (such as TATA ACE electric conversion), and PMSM solutions for tractors in S1 and S2 duty cycles with the best performance turnaround. M/s RKFL, will soon support the launch of Tsuyo’s larger third manufacturing plant for N1 customers. The first phase has a production capacity of approximately 5000 units per year, and in the future, it will expand to 30000 units to meet the SOP of existing OEM manufacturers in the N1 category within 3 years.

Despite its short tenure, Tusyo places great emphasis on research and development plans and new product design, and with the support of M/s RKFL, the company will soon launch transmission and axle solutions in 2024. In the Indian market, since its establishment, Tsuyo has been a key player in the field of mid-range motor and drives (direct drive motors) for various applications. As a new Indian motor startup, it ranks first, enjoying a year-on-year increase of 300%, serving over 50 OEM customers, across different market segments such as L3, L5, and N1. On December 23 of this year at the Electric Vehicle Expo, the company will showcase their first Indian made L3, L5, and L2 transmission and axle solutions (as integrated 2-in-1 and 3-in-1) to end users.

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Hyderabad: 21st November 2023– Ankura Hospital, the premier hospital for women and child care had organised its maiden two-day Annual National Conclave on Gynaecology-themed Journey in Utero to Senescence on November 18th and 19th, 2023, at Ankura Hospital for Women and Children, Attapur. The conclave was attended by over 200 practising gynaecologists from all over Telangana. It covered a diverse range of topics to understand the latest technologies and interventions in the field of Gynaecology and Obstetrics to help in the professional development of the participants. The chief guest of the conclave was nonagenarian Dr. Hemalatha Rangachary, MD, DGO, a former professor from Gandhi Hospital &Medical College. She is a teacher of teachers in the field of Gynaecology

The Conclave on Journey in Utero to Senescence offered a spectrum of academic sessions by pioneers in the field of Gynaecology and Obstetrics presenting their innovative work in the respective domains. One of the highlights of the conference was a live demonstration for vNOTES – an advancement of minimally invasive surgery for women. Other sessions of the conference included workshops on PPH, doppler blood flow studies and hysteroscopy which would benefit the practitioners. Several eminent speakers discussed about various aspects of women’s health and also shared their experiences at handling rare and dangerous complications of pregnant and non-pregnant women. The academic sessions served as a hub for the exchange of ideas and best practices, fostering professional growth among attendees. The conference was awarded three credit hours by TMC (Telangana Medical Council).

“The comprehensive lecture series at the conclave were designed to inform the participants about the latest research, advancements, and challenges in gynaecology. We are delighted at the enthusiastic participation from the delegates,” said organising committee chairperson Dr. Lakshmi Rathna. M, senior obstetrician and gynaecologist, Ankura Hospital for Women and Children.

“May we continue to push the boundaries of gynaecological care, always striving for excellence in the service of women’s healthcare,” said Dr C Priyamvada Reddy, Sr. Consultant Obstetrician, and Gynaecologist during the valedictory function of the event.

According to Dr Krishna Prasad Vunnam, Founder and Managing Director, Ankura Hospital for Women and Children, “Ankura Hospital for Women and Children and 9M by Ankura remains dedicated to providing comprehensive and compassionate care to women and children. The maiden edition of conclave on Gynaecology and Obstetrics themed – Journey in Utero to Senescence was organized to create a credible platform for exchange of knowledge and sharing the latest developments in the domain. It is our continuous endeavour to create platforms of learning about latest developments and techniques for the practitioners to ensure better outcomes for the patients. We thank all the speakers and delegates and look forward to future opportunities for collaboration and knowledge exchange.”

Treatment of Kidney failure, liver failure, and thalassemia is completely possible with Ayurveda. This was said by the doctors and patients of HIIMS in a press conference held on November 20th at HIIMS Navi Mumbai. Acharya Manish, the founder of HIIMS Ayurveda, who is always active in promoting Ayurveda, is giving the mantra of a healthy body by making people aware of their old heritage. In a press conference held at HIIMS Navi Mumbai, the doctors said that HIIMS emphasizes on reversing kidney, cancer, liver, sugar, BP, and heart diseases by increasing the internal strength of the body.

In the landscape of Indian healthcare, the Healing Institute of Integrated Medicine and Sciences (HIIMS), led by Acharya Manish, stands as a glowing symbol of hope for Ayurvedic medicine. The Ayurvedic institution has revolutionized healthcare in India and across the globe with its unwavering dedication to combining the age-old science of Ayurveda with modern medical techniques.

Established with the philosophy of holistic health, HIIMS has emerged as the beacon of trust for patients suffering from a wide spectrum of illnesses, ranging from thalassemia, renal failure, liver failure, and cancer, to severe chronic diseases. What makes HIIMS stand out is the unique approach that it offers, with individualized, successful therapies that skilfully combine aspects of Ayurveda, Allopathy, Unani, Naturopathy, and Homoeopathy.

Patients who were previously resigned to the possibility that their ailments would never improve, have found a ray of optimism and improved health because of HIIMS’s comprehensive approach to treating patients.

A patient from HIIMS Navi Mumbai said, “My faith in Ayurveda has been restored after my treatment at HIIMS. Many people and hospitals told me that my kidney problem is incurable. Then a friend told me to meet Acharya Manish ji. Acharya ji assured me that I can be cured so I started my treatment here. Today I am a living testament of the fact that Ayurveda can cure any disease.”

HIIMS Navi Mumbai is 150 bedded hospital and HIIMS has 2 more hospitals in Mumbai at Andheri & Thane with 20 beds each. HIIMS treats diseases using sciences such as Ayurveda, Allopathy, Unani, Naturopathy, Homeopathy etc. Here food made of millet and herbs is provided to the patients for their proper treatment and recovery. HIIMS also uses postural therapy which can prevent dialysis by up to 70%. Through this therapy, 100% high BP patients can control their BP immediately without any medicine.

HIIMS is famous all over the country for its treatment of kidney failure. HIIMS Shuddhi Ayurveda centres have been established in many other cities of India apart from Navi Mumbai such as Chandigarh, Lucknow, Meerut, Thane, Andheri, Sangrur, Bhagalpur, Gurugram, Ludhiana, Amritsar, Delhi and Goa. More than 250+ specialist doctors are rendering their services in these centres across the country.

Chennai,21st November 2023: The Banking and Financial Services sector has been a structural growth story in India, which is evident in its outperformance over the broader Nifty 50 Index on all 10-year periods. The returns from the sector have also been more consistent across time periods compared to the broader Nifty 50 Index. However, the sector has been underperforming the Nifty 50 Index since September 2019. Hence, the possibility of a reversal in underperformance combined with reasonable valuations for the Banking and Financial Services sector along with their strong balance sheets present an interesting opportunity to investors.

DSP Mutual Fund announced the launch of DSP Banking & Financial Services Fund (DSP BFSF), an open-ended scheme that offers investors an opportunity to partake in the long-term structural opportunity in the banking and financial services space. Apart from banks, the sector also encompasses major areas like NBFCs including Housing Finance Companies, Life Insurance, Non-Life Insurance, AMC, Exchanges and depositories, which have all grown at a faster rate than the nominal GDP of India in the last 15 years. All these combined make up a profit opportunity of over $ 4 Trillion.

The Nifty Financial Services TRI has also delivered over 12% returns in 90% of time over a 7+ year timeframe compared to 52% for Nifty 50 TRI. Banking, Financial Services and Insurance (BFSI) forms 38% of the profit pool of the Top 500 companies in India but is just 26% of the market cap. The last 10-year profit growth for BFSI was 17% compared to 10% among Top 500 companies excluding BFSI. Bank balance sheets have also grown stronger with lower NPAs. This could aid a sustained pick up in credit growth.

DSP BFSF follows a stock-specific approach that favors business fundamentals over market outlook and attempts to have a high active share compared to the benchmark. It also has the flexibility for Global Investments where the Fund Manager can invest in selective fundamentally sound businesses internationally which are not available in India.

Under normal circumstances, the asset allocation of DSP BFSF would be between a minimum 80% to a maximum 100% in equity and equity-related securities of companies in the Banking and Financial services sector, up to 20% in equity and equity-related securities of other companies, up to 20% in debt and money market instruments and up to 10% in units issued by REITs and InvITs.

The New Fund Offer for DSP BFSF will open for subscription on November 20th, 2023, and will close on December 4th, 2023.

“Companies in the BFSI sector have large profits compared to other sectors. The profit pool is also growing due to the addition of diverse businesses across insurance companies, mutual funds, wealth management firms, tech platforms supporting the industry, payments and fintech. We prefer to raise money in such sectors with long lasting growth when their prices are falling or consolidating. Lenders also have leverage as raw material and hence go through cycles of volatility. In recent years, stocks in the BFSI space have corrected, thus increasing the margin of safety for an investor. We are happy to launch the NFO when valuations are reasonable,” says Kalpen Parekh, MD & CEO, DSP Mutual Fund.

Omaxe Foundation is all set for a mass marriage ceremony of 31 underprivileged couples on November 23rd in Lucknow. The event synchronized with Tulsi Vivah will occur at Omaxe Residency R-2, Arjunganj, Near Gomti Nagar, Lucknow. Mrs. Sushma Rohtas Goel, Omaxe Foundation’s Chairperson, and District President, Mrs. Shalini Tiwari, will oversee the proceedings.

Mrs. Sushma Rohtas Goel, expressing her commitment to philanthropy, shared that “like in the past two years, this ceremony aims to solemnize the marriages of 31 underprivileged couples. Till now marriages of 69 girls have been organized by Omaxe Foundation.

The Goel family consistently supports various causes, including children’s education and women’s empowerment. The foundation also organizes mass marriage ceremonies to benefit economically disadvantaged young men and women.”

The third edition of this noble initiative will feature Ganesh Vandana at noon, Panigrahan at 1 pm, and a banquet at 2 pm. Omaxe Foundation will undertake all arrangements and expenses for the event.

This event exemplifies the ongoing efforts of the Omaxe Foundation to contribute positively to the community, fostering love, unity, and support for those in need. It symbolizes a celebration of love and compassion, reflecting the foundation’s commitment to positively impacting society.

 21st November 2023: Red Bangle, a fast-growing technology-enabled video production agency, offering film and video solutions worldwide, has today announced its transformation to a Brand Content Production Agency in India. Co-founded by Lakshmi Rebecca and Sunil Patrapati in 2017, a global video agency, in its new avatar, the company offers bold and meaningful strategy, campaign, and content services to brands in India. It aims to be a strategic partner to businesses seeking to drive ambitious brand growth and deeper engagement with their consumers.

Gearing up for the next phase of growth, Red Bangle is preparing to onboard a new NCD and CFO soon, reinforcing its commitment to excellence and registering its presence in Delhi soon by opening a new office in the city. With plans for 1.6X growth this year and an ambitious target of doubling (2X) its growth in the coming year, the company is poised to solidify its position as a leader in the creative content and digital marketing industry.

Sharing the context for this transformation, Lakshmi Rebecca, Co-founder and CEO of Red Bangle, said, “From day zero, we had a larger vision and we’ve stayed true to that and we’ve been building for the future. When we started out, we made a conscious choice to fill a specific gap in the global video market, and we have had a lot of success on this path. Today, the time feels right to expand our horizons with holistic services that address a large need in the Indian market today. We’ve always been thinking and solving problems for our clients, and now we can move from being a service provider to a strategic partner for them. And we want to achieve this with some of the best talent in the industry.”

Red Bangle’s expanded offerings leverage its credibility in this market and are in-line with global industry trends. The Indian content marketing industry is poised to grow at 17.3% per annum and will triple its worth in the next 7 years to US $144 billion in 2030 as per Research Dive report.

Commenting on the transformation, Sunil Patrapati, Co-founder and CTO of Red Bangle, added, “Over the last six years we’ve built a lot of trust in the film and video production market, and our clients have always asked for more from us. The opportunity is ripe for our expansion. And India is a very exciting market to pursue this in.”

With its expanded range of services, reach and capabilities – Red Bangle will cater to the diverse needs of the Indian market. Its three new core services – THINK, CREATE and PLAY – are each designed to meet the unique requirements of businesses. The details of these new offerings are given below:

· THINK: Red Bangle’s THINK service focuses on creating strategy-led brand content solutions that not only move the revenue needle but also touch the hearts of the audience. This service takes the client from research, strategy and creative development to production and media in one seamless journey.

· CREATE: The CREATE service is focused on delivering creative campaigns and engagement driven by insightful ideas. Red Bangle’s team of creative professionals craft fresh campaigns that resonate with the target audience and leave a lasting impact – helping the client go from insights to creative and, from production to media in one seamless journey.

· PLAY: Red Bangle’s PLAY service offers premium end-to-end solutions for content production across formats and scale. Whether it’s a regional project or a national campaign, PLAY ensures top-notch film and video production that aligns with clients’ goals.

As part of its expansion, the company recently appointed Vivek Chandra Shenoy as the Vice President of Strategy and Marketing, and Ankur Bora as the Senior Vice President of Business Development & Client Servicing. Reflecting its growing influence and dedication to lasting partnerships, the company onboarded over 30 new clients this year.

Since its inception, Red Bangle has been investing in technology for better creative project management, collaboration, and creative asset organisation. Going further, it has now readied teams to leverage the power of generative AI to increase efficiency and push the boundaries of creativity. Today, as a Brand Content Production Agency, the company will be a one-stop shop helping brands leverage communications and content to drive growth.