Archives 2023

Hyderabad, December 25, 2023…… Hyderabad-based NGO Bhagwan Mahavir Jain Relief Foundation Trust (BMJRFT) achieves a record 13.72 lakh Dialysis and creates yet another world record for performing the most dialysis by a Social Organisation. It crossed the one million dialysis milestone on 14th October 2021 and is now 13, 72,798.

Other achievements at a glance include giving 9,64, 154 Erythropoietin Injections; Iron Injections 5,22,120; and Ocarnit Injections 3,49,107 at subsided prices during this 14-year journey. It has supported 6,986 patients so far. The patients supported with medicines are 8,812.

To mark the occasion, it has today replaced 24 Dialysis Machines at Mahavir Hospital & Research Centre and 12 Dialysis Machines at Ramdevrao Hospital, Kukatpally with the most advanced dialysis machines. These dialysis machines are meant for subsidised dialysis for patients, who need to pay just Rs 300/- as against Rs 1200/- to 3000/- charged in corporate hospitals.

These new machines were donated by philatelists. They cost on the whole Rs 2.52 crore to the donors.

The trust provides dialysis services to more than 1300 patients in the twin cities every month. As of November 2023, the trust has done 1372798 Dialysis sessions. And saved well over INR 109 crore for the patients.

It has installed 215 machines at various Mahavir dialysis centres during the past 14 years.

In a function held on Sunday morning at Mahavir Hospital & Research Centre, A C Guards, Masab Tank, Hyderabad rededication of the 36 machines was done.

The function was graced by PC Parakh, Chairman of BMJRFT and Guests of Honor Shri Mahender Ranka, Chairman – of Mahavir Hospital; Shri Gautam Pokarna Chairman – of Pokarna Group; Shri Shiv Prakash Bansal Philanthropist Industrialist and Shri Mahender Choradia Philanthropist & Industrialist

Sixteen Trustees Gautam Chand Chordia, Satish Khivsara, Inder Chand Jain, RikabParak, Rajender KumarDugur, Swaroop Chand Kothari, Ashok Kothari, Sunil Pahade, Suresh Surana, Vinod Kimtee, Shanti Bhai Shah, Prashant Shrimal, Hanumanmal Nakhat, Mahavir Kumar Patny, Sushil Kapadia graced the function

Speaking on the occasion PC Parakh said two dialysis centres are newly renovated with the most modern and technically advanced machines. Health is one of the pillars of the human race. According to one survey, we are more backward than Bangladesh and Pakistan in providing quality health care services at affordable cost. There are three models of healthcare delivery—Government, Corporate and Trust hospitals like ours, he said. While government hospitals are few and always lack resources. Corporations are unaffordable. Non-profit trust hospitals are the saving grace, he said

PC Parakh added that they have been providing dialysis at Rs 300/- for the past 14 years. Though costs have gone up, they have not increased the price.

Inderchand Jain, one of the Trustees said kidney failure puts the entire family in debt. A kidney patient who needs dialysis needs to shell anywhere in the range of Rs 50,000/- to rupees one lakh every month. It is a huge burden on the breadwinner of the family. We have begun our journey with six patients with six dialysis machines we have reached today doing 600 dialysis a day.

Besides subsidized dialysis, BMJRFT also provides injections of Erythropoietin, Iron Sucrose, Levocarnitine and Dialysis kits at highly concessional prices

The Trust founded by 16 like-minded Jain friends of the city in the year 2009 has been offering Dialysis at Rs 300/as against Rs 1200/- to 3000/- charged in Corporate Hospitals. What was started 14 years ago has now become a very big humanitarian service being talked about across the world. It has 215 dialysis machines doing close to 600 dialysis sessions every day.

The service is offered at 10 different locations and 3 associate hospitals, all in Hyderabad, except two in Aler & Jadcharla. It has reduced the financial burden on the patients. The trust was founded to provide affordable health care to financially weak members of society irrespective of caste and creed.

The locations where subsidized dialysis is offered include 01. King Kothi District Hospital, King Kothi; 02. Mahavir Hospital, AC Guards Masabtank; 3. Ramdev Rao Hospital, Kukkatpally; 4. Gurunanak Medical Centre, Gurudwara, Secunderabad; 5. Zoi Hospital, Attapur; 6. Challa Hospital, Ameerpet; 7. Indo US Hospital, Malakpet; 8. Quthbullapur, Suchitra 9. Community Health Center, Aler, Yadadri Bhuvanagiri.Dist, 10. Area Hospital, Jadcharla. The trust is headed by Mr P.C. Parakh as Chairman.

The 16 friends include Gautam Chand Chordia, Satish Khivsara, Inder Chand Jain, Rikab Parak, Rajender Kumar Dugur, Swaroop Chand Kothari, Ashok Kothari, Sunil Pahade, Suresh Surana, Vinod Kimtee, Shanti Bhai Shah, Prashant Shrimal, Hanumanmal Nakhat, Mahavir Kumar Patny, Sushil Kapadia. Their humanitarian service like never before is impacting society very positively

In conversation with, Pankaj Narang, Founder & Director, Blitzkrieg Co.

In this insightful discussion, we delve into the core values shaping the company’s growth, its impactful contributions to community development, innovative marketing, adept handling of industry challenges, and the strategic foresight guiding its trajectory in the ever-evolving real estate landscape.

Can you provide insights into the founding principles of Blitzkrieg Co. and how they have guided the company’s growth and development over the years?

Values, transparency, and trust are the 3 core principles on which Blitzkrieg Co started. These core principles define us and guide us, transparency with our developer partners and customers a trusted relationship, and delivering values for both our developer partners and customers we have been very particular in timing up with developers who have the vision to deliver a quality product and similarly we help our customers to find their right home in our developer partner projects r association which developer is not a short term we are involved from concept to possession hand holding the developer and customer along the way. These principles have helped us to get the entire portfolio of our developer partners and drive 30% plus referral business.

In what ways has Blitzkrieg Co. contributed to the local community or urban development through its real estate projects?

We work with developers who are focused towards the development of community and improvement of micro-markets. However, the values that we bring into our undertakings are tangible and persistent. Like for instance, in Samarth Aura in Bhandup, the sales value we generated was huge. To ensure a good quality concrete road was established around the project (our developer partner made sure this), thereby creating a beneficial impact on our development and the general surrounding infrastructure as well.

Our resources recruiting policies encouraged to achieve their full potential has been a consistent action on our part. Our vision is clear: We grow when our team members grow. This is our collective desire and we must attain it.

Could you share an example of a real estate project where innovative marketing and sales strategies played a crucial role in achieving success?

As the world emerged from the pandemic, we took the opportunity to plan projects tailored to the changing lifestyles of our customers. Adapting to their evolving needs, we implemented the concept of ‘blissful living’ in one of our projects, Samarth Aura in Bhandup. The project features 60 amenities, and our marketing campaign highlighted ’60 Reasons for Blissful Living.’

In another project, our marketing strategy, ‘Rise Above the Ordinary,’ resonated well with the aspirations of the current middle class, proving successful in our Vikhroli project.

We also observed that while customers appreciate the projects, their financial understanding of home buying is still at an early stage in India. To address this, we created extensive and innovative financial offerings to assist customers in realizing their dream homes. These sales strategies have been instrumental in the success of all our projects.

Our sales approach follows a simple strategy, contributing to strong performance in the current market. From pre-sales to sales and post-sales, providing exceptional customer service has been the cornerstone of our strategy. This approach has not only helped us achieve impressive sales numbers but has also generated remarkable referral business, as customers appreciate our assistance in realizing their dream homes

Can you discuss any challenges or obstacles Blitzkrieg co. has encountered in the real estate market and how the company has overcome them?

The most significant challenge facing the real estate industry right now is acquiring the right resources for projects, which is crucial for project success. We have successfully overcome this challenge through our employee-friendly policies, placing people at the core of our business. By providing immense opportunities and assisting our employees in reaching their aspirations, we have seen individuals progress from starting as telecallers to becoming sales champions and closing managers. Our core principle is centered around employee-friendly policies, giving our team the space and trust to grow, and guiding them along the way, aligning with the core values we mentioned above.

What advice would you give to individuals or businesses looking to invest in real estate, considering the current market dynamics and trends?

Real Estate Hi Real Hai – real estate is a tangible asset that you can touch and feel. It has delivered amazing year-on-year returns, making it a continuously growing sector and a key driver for India’s journey to achieving its 5 trillion-dollar economy status.

For individuals or businesses looking to invest in real estate, here are a few crucial points to consider:

1. Due Diligence of Paperwork: With the advent of RERA, due diligence, including approvals and agreements, has become more streamlined. We also conduct our due diligence when partnering with developers.

2. Developer Legacy: Consider the developer’s past projects, delivery timelines, and the quality of construction. Investigate what existing customers say about them.

3. Micro Market Understanding: With evolving technology, one can analyze the transactions in a specific micro-market to make informed decisions about pricing for their dream home.

4. Engage a Reliable Broker: Find a good broker who can help you secure the right deal for your real estate investment.

Can you share your perspective on the importance of branding and brand identity in the real estate industry.

In real estate, having a strong brand and identity is like making a great first impression. It helps your business stand out, builds trust, and makes people remember you in a sea of options. Brand identity includes everything from your logo and colour scheme to the way you communicate and the values you emphasize. it’s about crafting a cohesive and appealing package that makes potential clients remember and choose you over others. In a competitive industry like real estate, a strong brand can be a game-changer, it’s about creating a consistent and positive image that sets you apart.

A positive brand has helped garner higher sale price in same micro market vis a vis competition, hence focussing on building brand should be taken very seriously by developers.

How does Blitzkrieg co. foster a culture of innovation and continuous improvement within the organization to stay competitive in the real estate market?

Blitzkrieg Co fosters innovation and continuous improvement by having sales and marketing advisors operate from project sites, gaining real insights from customer interactions. With a focus on being product-driven, the company emphasizes adapting to evolving needs and changing lifestyles. Flexibility is the key, demonstrated by the swift adoption of virtual tools during the pandemic. Continuous learning is a priority, as sales and marketing advisors stay agile, tech-savvy, and committed to ongoing improvement to remain relevant in the dynamic real estate industry. Every employee has the freedom to provide their inputs. These inputs are welcomed, assessed, and used to drive better business processes.

Looking ahead, what is the vision and long-term goal for Blitzkrieg co. in the evolving real estate landscape.

Our vision is to meet the short-term needs of developers, i.e., the sales of inventories, while concurrently working towards the long-term goal of creating a better brand for our developer partners committed to delivering quality products. We aim to be a one-stop solution for our developer partners and customers, all while staying rooted in our values.

[New Delhi, 23rd December 2023] — Friday Feeling, the homegrown brand of Skincare Essentials, proudly announces the arrival of its latest skincare product– the Siriusly Brightening Serum. This powerful spot treatment is set to redefine skincare routines with its high-powered brightening formula featuring key actives such as Niacinamide, Licorice extract, Vitamin C, and Tranexamic acid.

Siriusly Brightening Serum is meticulously crafted to address hyperpigmentation effectively, offering a gentle solution that does not compromise on efficacy. Tranexamic Acid, a key component, fades discolorations, reduces dark spots, and addresses brown/gray patches. Other effective ingredients include Glycolic acid that exfoliates, brightens and hydrates and the new superhero ingredient Dermawhite WF(™), that’s 3 times as effective as the gold standard Kojic Acid without irritating the skin’s natural mechanism and Aloe vera extracts that acts as a humectant & soothes skin. The serum aids in fading all forms of hyperpigmentation, ensuring a comprehensive approach to achieving glowing and even-tone skin.

The name “Siriusly” draws inspiration from Sirius, the brightest star in the night sky, symbolizing the product’s commitment to delivering stellar results and giving you skin as bright as the brightest star in the night sky. This serum is super lightweight and fits seamlessly into every skincare routine helping you stay consistent which the founders say is the secret to dealing with hyperpigmentation.

In the words of the co-founders,Divya & Kavya Rai, “This product tackles hyperpigmentation while maintaining a healthy skin barrier helping it work with your skin’s natural mechanism rather than against it. We spent over 18 months researching hyperpigmentation and realized it required a multi-pronged approach along with patience and persistence. Therefore, we developed the Siriusly Brightening Serum to help regular use. Our goal was simple – to provide you with an effective solution to target and prevent hyperpigmentation. So, let this serum be your co-pilot as you shoot your way to brighter, glowing skin.”

For best results, Friday Feeling recommends using Siriusly Brightening Serum twice a day on the affected area after cleansing and toning (if required). Follow with thicker serums, moisturizers, and sunscreen. For optimum protection, the brand suggests pairing the serum with Friday Feeling sunscreens.

Visakhapatnam: 23rd December, 2023: Adani Gangavaram Port the deepest and the most modern port in the country today achieved another milestone by berthing the deepest draft vessel at the port. The vessel MV TRUE COURAGE with draft of 18.12 Mtrs was berthed at the port’s mechanized terminal. This has surpassed the port’s previous highest record of 18 Mtrs which was achieved in June 2023.

The port has cemented its position as an all-weather facility that can accommodate draft deep vessels at any time by berthing this deep draft vessel. The port has inaugurated and operationalized infrastructure with investments of over INR 50 crores in this year that have improved its operational ability in Railways, Mechanized Handling, Cargo Storage as well as various environmental initiatives. Adani Gangavaram Port is committed to delivery best-in-class services through the best infrastructure.

Speaking on the occasion Adani Gangavaram Port Limited management said, “We are incredibly proud of our team’s accomplishments and their focus on achieving newer targets. Adani Gangavaram Port has tremendous capability and has the state-of-the-art infrastructure to handle deepest vessels. We are confident that with our continued focus and growth and development, GPL will set newer heights in area of cargo management”

Mumbai 23rd December 2023 – Amazon miniTV – Amazon’s free video streaming service recently premiered its

coming-of-age drama, Dehati Ladke. The series follows the journey of Rajat, a simple boy hailing from a village named – Gonda, who embarks on a quest chasing his dreams in city of Lucknow. Based on a best-selling Hindi novel, the narrative takes viewers back to their college days, reminiscing good old times. Aasif Khan, who has portrayed the role of ‘Prashant Bhaiya’ talked about his journey as an actor and gave an insight about the show.

Expressing how he wants to try an array of dynamic characters, Aasif Khan shared, “As an actor, I would say my journey has been surprising. And I’d genuinely be thrilled if things remain unchanged. Similar to my portrayal in Dehati Ladke, I aspire for the opportunities in this journey to vary and hold distinct meanings for each. Some of us feel lost and aren’t as fortunate as others to consistently seize these opportunities. We do not choose our projects, but they choose us instead. So, I’ve been very lucky so far as each project I’ve got has been very different from each other, very experimental, including Dehati Ladke.”

Adding to this, he further delved deeper into what made him inclined towards Dehati Ladke. He said, “The reason for that is this show is so well written, it is very honest and innocent yet is full of drama. We’re witnessing something extraordinary. That’s what made the show exceptionally stunning. The thing that attracted me the most about the show and Prashant Bhaiya.”

You can relive your college days with Dehati Ladke on Amazon miniTV, available on Amazon’s shopping app, on Fire TV, and on Play Store.

Pune, 23rd December 2023: BioPrime Agrisolutions, a leading biotechnology company specializing in developing cutting edge agri biologicals, is proud to announce the launch of its dynamic “Rolling Classroom: Solutions on Wheels” campaign. This unique outreach effort is designed to educate farmers across Maharashtra on the critical issues of climate change and sustainable farming practices.

Bioprime’s dedicated team has embarked on a mobile van campaign, traversing villages throughout Maharashtra to deliver the latest advancements in agricultural technology directly to farmers’ doorsteps. The primary objective is to bridge the gap between innovation and practical implementation, ensuring that every farmer comprehends the transformative potential of sustainable farming.

Speaking at the launch, Dr. Renuka Diwan, Co-Founder & CEO, Bioprime Agrisolutions said, “Recognizing the power of personal interaction, our team members are conducting farmer meetings in various villages, including evening sessions held in temples. These engagements are pivotal opportunities to share insights, address queries, and cultivate a community of farmers dedicated to adopting sustainable practices.”

Given the prominence of Maharashtra as a pivotal center for onion cultivation, Bioprime is strategically directing its efforts towards emphasizing the transformative potential of its innovative products for onion crops. Discussions within these sessions revolve around achieving heightened yields, augmenting produce quality, prolonging shelf life, and fostering sustainability. By concentrating efforts on onions, a staple crop in the region, Bioprime aims to make a discernible impact on the overall agricultural productivity landscape.

Bioprime Agrisolutions reiterates its commitment to the development and provision of products designed to transcend conventional agricultural paradigms. Bioprime’s solutions, addressing facets from soil health to crop protection, are meticulously tailored for sustainability. By doing so, they aim not only to address the immediate needs of today’s agriculture but also to equip farmers with the necessary tools and knowledge to meet the challenges of tomorrow.

Kolkata, 23rd December 2023: In a gala affair The Institute of Personality and Image Management (IPIM) announced the names of the winners of the maiden edition of “Glamourama Face of 2023”, a prestigious event that redefined glamour and celebrated the essence of beauty and talent. This grand affair was graced by renowned personalities and esteemed representatives from the entertainment industry.

From 45 top finalists from the categories of Miss, Mrs and Mr, three were announced as the winners of the competition. Under the categories of :

Mrs. Category Winners

Winner: Mrs. Tajeinder Kaur

First Runner’s Up: Mrs. Anindita Sanyal

Second Runner’s Up: Mrs. Ruma Chatterjee

Mr. Category Winners

Winner: Mr. Joshua Gomez

First Runner’s Up: Mr. Tirthankar Chatterjee

Second Runner’s Up: Mr Rwik Biswal and Mr Kiran Pawar

Miss. Category

Winner: Ms. Gita Basu Mahagama

First Runner’s Up: Ms. Swathy . B & Ms Subhraja Chatterjee

Second Rinner’s Up: Ms. Priyanka Chakraborty

Prior to the finale, the contestants underwent grooming sessions organized by IPIM, whose maiden venture was dedicated to nurturing young talents in the image-building and entertainment industry. It played a pivotal role in preparing the participants for the stage, exemplifying its commitment to empowering emerging talents.

Distinguished personalities including actor Ms. Priyanka Sarkar, the Brand Ambassador of Glamourama 2023, Mr Alexey Idamkin Consul General of Russia, Mr. Sidhu, lead singer-producer of Cactus band, director Mr. Subhrajit Mitra, Mr Firdausul Hasan, Film Producer, Aditi Khemka – CEO of Aparnaa Fabrics, Ms. Jolly Chanda, Celebrate Hairstylist, Mr. Sudarshan Chakraborty, renowned choreographer along with several other were among the jury pannel.

“I started my career by participating in a beauty pageant, which gave me the idea of creating Glamourama, a platform for young people to bring out their hidden talents which go completely unrecognised. In today’s world young people are extremely conscious of their presence and are eager to make a mark in life,” Adolina Ganguly said.

Celebrated Tollywood actors Ms Swastika Dutta Mr. Neel Bhattacharya, Ms. Alexandra Taylor, Ms Priyanka Mondal and Ms Srijani Mitra walked the ramp as showstoppers of the evening. Besides them, Mr Debashis Kumar, MLA, West Bengal State Assembly was also present during the event.

Glamourama 2023 was initiated during Durga Puja, where IPIM collaborated with Jodhpur Park Main Puja Committee and Vedamorph. Over 2000 entries were received under 27 categories with a target audience between 18 years and 40 years. The idea behind this is to identify prominent faces that embody the values of beauty and intellect.

New Delhi, 23rd December 2023: G-SHOCK, the trailblazing force in unbreakable watches, proudly joins forces with the Indian Sneaker Festival, a premier event that celebrates the intersection of fashion, urban culture, and streetwear in the vibrant city of Gurgaon, from the 22nd to the 24th of December 2023.

This collaboration represents a perfect alignment of values and ethos for G-SHOCK and its legendary timepieces with its trajectory firmly rooted in urban lifestyle and street culture. The Indian Sneaker Festival serves as an unparalleled platform for brands to showcase their latest products, connect with a passionate community, and make a lasting impact. G-SHOCK fresh from organising a mega event SHOCK THE WORLD last week from Mumbai aims to bring its acclaimed product line and brand experience to New Delhi via the event now in Gurgaon. G-SHOCK has seen significant momentum announcing strong personalities as G-SHOCK ambassadors in India – Shubman Gill, Vicky Kaushal and members of Team G-SHOCK including rapper Paradox and other eminent individuals from the world of sports and street culture. The brand is also working with localized authentic communities such as BombaySB—an urban skateboarding community based out of Mumbai—underscore the brand’s commitment to being an integral part of the streetwear scene and the pulse of contemporary culture.

In addition to featuring a pop-up shop featuring some of the iconic models at the festival, G-SHOCK is set to leave an indelible mark with a life-size installation of its iconic watch G-SHOCK DW5600 at the venue, offering a unique opportunity for attendees to interact with and appreciate the brand’s durability and innovation on a grand scale.

Lace up for a three-day extravaganza where G-SHOCKERS, Sneaker enthusiasts, fashion-forward individuals, and urban trendsetters from across the country converge.

Expressing his enthusiasm about the event, Hideki Imai, Managing Director, Casio India said, “Our participation in the Indian Sneaker Festival in Gurgaon gives us yet another opportunity to meet more G-SHOCK fans after our iconic SHOCK THE WORLD event in Mumbai. This allows us to further celebrate a legendary watch brand, which brings together individuals who share the spirit and enthusiasm for the legendary timepieces, especially in the world of streetwear and subcultures.”

Chhatrapati Sambhajinagar,23rd December 2023 : S M Sehgal Foundation, in collaboration with DCB Bank and NIRDPR (National Institute of Rural Development & Panchayati Raj) as the knowledge partner, held the second chapter of the Capacity Building and Experience Sharing workshop series in Chhatrapati Sambhajinagar, Maharashtra, on 20th December 2023. Titled ‘Jalagam’ (panlot in Marathi), the workshop was graced by Dr. Debapriya Dutta, Head & Scientist “G” /Adviser, Societal Mission & Science for Equity Empowerment and Development (SEED) Division – State S&T Programme (SSTP) Department of Science & Technology, Government of India. Mr. Gaurav Mehta, Head Public Relations, Marketing & CSR, DCB Bank and Ms. Anjali Makhija, Trustee & CEO, S M Sehgal Foundation. Emphasizing on the bottom-up approach, Dr. Dutta said, “Community adaptability and sustenance mechanisms exist and platforms such as these should be instrumental in enabling the sharing of these local knowledge systems that can further be strengthened through partnerships.”

The panel sessions on models of community participation featured various grassroots champions and village leaders, including Vaishali Chopre from village Wanegaon, Asha Atmaram Komati from Shivani village, Yavatmal district and Amit A. Bhatpude, Geologist, Groundwater Survey Development Agency. Sarpanches from village Ghodegaon, Nidhona, and Shirodi also shared their award-winning work in water management in the panel exploring the role of village-level institutions in building climate resilience. They spoke about community stewardship models that have propelled water security in their villages. Various discussions around models of community participation at the village level, the role of village-level institutions in building climate resilience, and policies and practices in water security were the highlights of the Jalagam workshop in Chhatrapati Sambhajinagar. Another highlight of the day was a skit on the theme ‘Impact of Climate Change in Marathwada region’ performed by students of masters in social work, Dr. Babasaheb Ambedkar Marathwada University.

The session on plugging policy practice gaps in making rural India water secure had academicians from Dr. Sampat Kale, TISS Tuljapur, Dr. Nitin Prakashrao Patil, Dr. Babasaheb Ambedkar Marathwada University, and Seema Vishnu Sanap from AFPRO.

23rd December 2023 In a strategic move that further bolsters its robust collection of sought-after international brands, Myntra has associated with Apparel Group to add Victoria’s Secret Beauty, one of the world’s most renowned retailers, onto its platform. Victoria’s Secret, a leading brand under Apparel Group, will delight shoppers with its extensive range of fragrances, body mists, lotions, and fashion-forward accessories, including the brand’s chic handbags and cosmetic cases.

To begin with, Victoria’s Secret will offer 300+ options on Myntra, covering segments like Mist & Lotions, Body Care, Perfumes, Bags, and Wallets. The addition of one of the most popular fragrance brands on Myntra will give the platform a major fillip, considering that the Fragrances, Bath & Body, and Accessories segments are among the brand’s top performers. Additionally, Fragrances is also among the fastest growing personal care categories in the country. Some of the products customers should watch out for include the Bombshell, Tease, Very Sexy and the newly launched Bare collection, and other marquee collections which will be a part of the portfolio.

Myntra’s deep understanding of evolving customer preferences, vast network of distribution channels, and a proven track record of successfully growing international brands from strength to strength will enable Victoria’s Secret to build deeper resonance with their Indian consumers. This association will not only strengthen the brand’s foothold within the country by making its widely-popular products available to customers across nearly 19,000 pin codes, but also amplify its message of inclusivity through a diverse product line. Myntra’s association with Apparel Group will also see the coming together of two innovation-first powerhouses in the fashion industry, that at the core are united by their larger vision of inspiring and empowering consumers to express themselves freely through their lifestyle choices.

Victoria’s Secret Beauty’s visibility on Myntra will be augmented with an Online Brand Store (OBS), enabling navigation via the fragrance and luxe stores on the app, detailed product specifications, and the shop by note feature.

Speaking on the launch of the brand, Jayanti Ganguly, VP – Business, Myntra, said, “As we officially step into the season of parties and weddings, the addition of Victoria’s Secret’s leading range of fragrances, body mists, lotions, and fashion-forward accessories, will undoubtedly enhance the international fashion and body care offerings on Myntra. In association with the Apparel Group, we are confident that the iconic brand will deeply resonate with our burgeoning base of premium customers spread across the nation, who possess an innate appreciation for popular international brands. We are thrilled to bring the essence of this much-loved brand to our platform, offering our customers a taste of global luxury and inimitable style.”

“Apparel Group is delighted to partner with Myntra, to strengthen Victoria’s Secret position in the country by offering prestige fragrances, body care & fashion forward accessories to its customers. This collaboration marks a significant milestone for our brand, as it will enable us to connect with the discerning consumer base. With Myntra’s extensive reach, deep understanding of evolving consumer preferences, and proven success in growing international brands, we are confident that Victoria’s Secret Beauty will resonate deeply with their customers” added Mr. Tushar Ved, President Apparel Group.