Archives 2023

New Delhi, 13th February 2023: Haier, the global leader in Home Appliances & Consumer Electronics and the World’s Number 1 brand in Major Appliances for 14 Consecutive Years* announced the launch of the Kinouchi 5 Star Heavy – Duty Pro Air Conditioner series in India. The Kinouchi AC series is equipped to deliver powerful performance with the supercooling feature and comfort control with Intelli Smart features and Haier Smart App.

Haier’s commitment to producing innovative products for Indian consumers has remained at the core of the business, and the brand has constantly evolved to meet consumer demands for inspired living. Haier has been strengthening its focus on producing premium products through local manufacturing in India. Haier’s state-of-the-art facility in Greater Noida, Uttar Pradesh, has continued to evolve the brand to innovate for Indian customers, especially with premium and high-end products.

Speaking on the launch, Mr. Satish NS, President, of Haier Appliances India said, “At Haier, we believe in designing products powered with innovative technologies that make our consumers’ life simpler and more convenient. India experiences extreme weather conditions, especially the harsh summer season. Keeping the conditions in mind we have launched the new range of Kinouchi 5 Star Heavy-Duty air conditioner series ensures optimum cooling in extreme temperatures, and even takes care of cost efficiency with Triple Inverter Plus technology to maximize comfort, reliability, and performance.

He further added, “We are fully geared up to cater and assist the consumer demand for air conditioners in India and we are confident to achieve a double-digit growth trajectory in 2023”

In its endeavor to bring ultimate comfort to Indian homes, Haier has combined the perfect blend of innovation, design, and energy proficiencies in the Kinouchi Heavy-Duty Pro Air Conditioner series. Consumers who are seeking to upgrade their lifestyle with the latest technology need to look no further.

Speaking on the product, Mr. Shaffy Mehta, Director-Air Conditioner Business, Haier Appliances India said, “At Haier, our focus is to design products that are inspired by customer needs. The Kinouchi 5 Star Heavy-Duty Pro Air Conditioner series is the perfect AC for customers who are looking for smart appliances that not only provide comfort but is also cost-effective. The supercooling feature and comfort control with Intelli Smart features and Haier Smart App of the Kinouchi AC series is the next upgrade customers are looking for.”

Frost Self-Clean Technology

With the rising threat of air pollution, aggravating the spread of diseases, clean and healthy air has become a necessity and not a luxury in today’s scenario. Understanding this need, Haier India has introduced Frost Self-Clean Technology in its entire inverter air conditioner range which offers 99.9% sterilization. Through this technology, users can get a complete indoor wet wash with the press of a button, in the comfort of their homes. Once you activate the Frost Self Clean feature, a frost is formed on the AC’s evaporator which traps all the dust present on the coil. After some time, the frost melts and washes out all the dirt in the form of water out of the drainpipe. Through this, users can get an actual indoor wet wash and breathe clean & healthy air.

Supersonic cooling in 10 seconds

The new air conditioners come with a supersonic feature that cools the room 20x faster. In addition to this, the series provides optimum cooling even at extreme temperatures of up to 60 degrees Celsius.

Intelli Convertible – 7 in 1

The Smart convertible feature allows users to reduce the AC’s tonnage capacity from 1.6 Ton to a minimum of 0.8 Ton. This unique feature can be activated with just a press of the ECO button on the remote. This will help the users to choose the tonnage of the AC as per their requirement, resulting in more energy savings.

Triple Inverter Plus

This technology helps in delivering up to 65% energy savings to the users. Compared to conventional inverter technology, Haier Triple Inverter Plus integrates TLFM inverter control, PID inverter control, and A-PAM inverter control to achieve smart control of the air conditioner to maximize comfort, reliability, and efficiency.

Intelli Smart features

Haier air conditioners with Smart features let users monitor and control air conditioners on the smartphone or smart devices including Alexa and Google Home operational through just voice command. With the Smart Haier App users can create their own 7-day cooling schedule, get reminders on clean or change filters and monitor daily energy consumption.

Price and availability

Haier Kinouchi Heavy Duty Pro 5-star air conditioner, available pan India at a starting price INR 47,990
Available on Haier e-commerce store, Flipkart and Amazon, and other retail outlets.

India, 13th February 2023: The month of February is truly the season of love to celebrate the special bonds shared with the special ones. Celebrating friendships with your girlfriends is equally important as celebrating your romantic love. This Galentine’s Day, February 13th, go all out and shower your best gals with love and Galaxies to celebrate Galentine’s like never before. Mars Wrigley’s GALAXY® Chocolates has launched a campaign ‘#MyGalaxyOfGirls’ to finally reveal those secret girls’ group names and the hilarious stories behind the same.

When the world is going gaga over the upcoming Valentine’s Day, GALAXY® Chocolate is giving a perfect excuse to cherish the un-breakup-able bonds of female friendships. A chance to celebrate the ones who are found in those special group chats and are going to make it till the end! The contest will be run on the brand’s social media handles, celebrating the bond that brought girlfriends’ together, revealing the darkest of secrets in their group chats and hilarious group names. The consumers will have the chance to win personalized digital packs and much-loved GALAXY® chocolate hampers along with a message celebrating their love by participating in the contest.

Talking about the launch of the campaign, Mr. Varun Kandhari, Marketing Director, Mars Wrigley, India, said, “At Mars Wrigley, India, we are thrilled to launch this fun campaign and to celebrate women and women’s friendships. What better way to do so than with good chocolate? GALAXY® chocolate is loved across the country and globally as well. We have curated sweet Galaxy® Chocolate hampers with beautiful packaging to soothe our women consumers. We hope to continue driving the relevance of our brands for our consumers while finding newer ways for them to celebrate their most cherished relationships.”

The campaign is being launched on social media platforms of the brand, under multiple legs, with collaborations with content creators from across the country.

Bangalore, 13th February 2023: Promising a more exciting and thrilling ride experience to biking enthusiasts across the country, India Yamaha Motor (IYM) Pvt Ltd. today announced the launch of the 2023 version of FZS-Fi V4 Deluxe, FZ-X, MT-15 V2 Deluxe, and R15M with an enticing new appeal and class-leading features.

Leading the 150-cc class segment, the Yamaha FZS-Fi V4 Deluxe, FZ-X, and MT-15 V2 Deluxe models will now get Traction Control System (TCS) as a standard feature, in addition to the Yamaha R15M and R15V4. The Traction Control System controls the ignition timing and fuel injection volume to instantly adjust engine power output to avoid excessive slippage. This ensures efficient delivery of power to the wheel and minimizing wheelspin, adding to the thrill that modern-day bikers truly deserve.

Speaking on the occasion, Mr. Eishin Chihana, Chairman, of Yamaha Motor India Group of Companies, said, “As a part of the ongoing ‘The Call of the Blue brand campaign, Yamaha is committed to introducing exciting features from its global product portfolio in India and introduce initiatives to offer new experiences to our customers. In line with this commitment, we are today delighted to announce the Traction Control system as a standard feature in our 149cc – 155cc premium motorcycle range. Globally, Yamaha motorcycles are immensely appreciated for their impeccable handling and performance. And we are confident that the more evolved 2023 versions of our motorcycles with a list of highly desired features will surely entice our young consumers in India.”

Yamaha FZS-Fi V4 Deluxe & FZ-X

Building upon its legacy, the 2023 version of the FZS-Fi V4 Deluxe model will feature a brand-new headlight design with the addition of LED flashers adding to the premium appeal of the motorcycle in addition to TCS. The FZS-Fi V4 Deluxe variant is now also powered by Bluetooth Enabled Y-Connect Application.

The FZ-X now comes with TCS as standard with the addition of LED flashers and a brand-new color scheme -Dark Matt Blue with a golden color rim, adding the much-desired thrill and comfort that one seeks during riding, be it while commuting in the city or unwinding during the weekend ride.

Both the FZS-Fi V4 Deluxe and the FZ-X models showcase a single-channel ABS in the front with a rear disc brake, a Multi-function LCD instrument cluster, an LED headlight, a tire-hugging rear mudguard and a lower engine guard and are powered by the highly reliable and time-proven 149 cc engine producing 12.4 PS of peak power @ 7,250 rpm and 13.3 Nm of peak torque @ 5,500 rpm.

Yamaha R15M & MT-15 V2 Deluxe

The 2023 R15M will now feature the highly desired YZF-R1-inspired colored TFT Meter with a Gear shift indicator, Track & Street Mode selector, and LED flashers. Continuing the legacy, the R15M 2023 model retains all the features as the previous model. To create more excitement among the R15 customers, the company has also introduced the new Dark Knight color in version 4 of the supersport model.

Besides this, the 2023 Yamaha MT-15 V2 Deluxe will feature dual-channel ABS as standard, increasing the braking efficiency multifold in addition to brand new LED flashers to accentuate its styling further. The MT-15 V2 Deluxe will now be available in Metallic Black color in addition to the existing colors – Ice Fluo-Vermillion, Cyan Storm and Racing Blue.

Raw at heart, both R15M & MT-15 V2 Deluxe are powered by Yamaha’s legendary liquid-cooled, 4-stroke, SOHC, 4-valve, 155cc fuel-injected engine with Variable Valve Actuation (VVA) system. They also feature a slick-shifting 6-speed gearbox mated with an Assist and Slipper clutch for lighter actuation producing 18.4PS of peak power at 10,000rpm, with a peak torque output of 14.2Nm at 7,500rpm.

Pricing Information: 

While accelerating its commitment towards carbon neutrality, Yamaha today has introduced the FZS-Fi V4 Deluxe and FZ-X models with E20 fuel compatibility offering lower emissions without any compromise on performance. By the end of 2023, Yamaha also plans to make all its motorcycle models E20 fuel compliant. Apart from this important feature, the 2023 version of Yamaha motorcycles will also be equipped with onboard diagnostics (OBD-II) System that will support in monitoring the emission levels in real-time and ultimately contribute to reducing carbon footprint.

Commenting on Yamaha’s commitment to reducing carbon footprint, Mr. Chihana said, “While our present strategy is filled with activities to keep customers engaged and excited, we also never forget our responsibility to provide a carbon-neutral future for mobility. As the first step in that direction, today we have launched the FZS-Fi V4 Deluxe and the FZ-X models complaint with E20 fuel and by end of this year, we plan to make all our motorcycle models compatible with E20 fuel. We will continue to innovate and accelerate our efforts to manufacture eco-friendly products which can run on cleaner and greener fuels in order to achieve our carbon neutrality goals in the future.”

Bengaluru, February 13, 2023: Barbeque Nation is launching a street food festival ― ‘Khao Galli Mela’ ― that allows its esteemed customers to savour the taste of a choice of zesty, popular street food preparations that are really spicy, and crunchy in every bite.

The food festival will commence on 12th February 2023 and go on till 5th March 2023 across all Barbeque Nation outlets in Bengaluru.

On this occasion, Mr Faiz Azim – Chief Operating Officer, Barbeque Nation Hospitality Limited, said, “We are pleased to invite our guests to relish and celebrate the food festival ― Khao Galli Mela. We would be offering popular street food dishes that are specially crafted by our chefs.”

Take a trip to the street food corners of India. Savour the crunch of Mumbai’s Gur Til ke Laddu, the softness of Paniyaram, the creaminess of Chettinad Egg Masala, the spiciness of Bhatti Da Murgh, and more.

The curated menu for this food festival includes veg and non-veg starters like Jhal Muri, Sattu, Dahi Kabab, Pani Puri Kabab, Tandoori Cheese Mushroom, Paneer Tikka Nasheman, Hariyali Grilled Veg, BBQ Grill Pineapple, Cajun Spice Potato, Chatpata Chaap, Cheese Broccoli, Crispy Corn, Tandoori Drumstick, and Reshmi Chicken.

This is besides Barbeque Nation’s plethora of vegetarian and non-vegetarian spreads. For starters, non-vegetarians can indulge in the famous Mexican Chilli Garlic Fish, Hot Garlic Chicken Wings, Tandoori Tangdi, Cajun Seekh Kebab, Coastal Barbeque Prawns, and much more, while vegetarians can feast on the mouth-watering Kuti Mirch Ka Paneer Tikka, Wok Tossed Seekh Kebab, Shabnam ke Moti Mushroom, Poori Kebab, and Honey Sesame Cinnamon Pineapple, among others. The main course section for non-vegetarians includes Chicken Dum Biryani, Rajasthani Laal Maas, and Dum Ka Murgh, while vegetarians can indulge in Paneer Butter Masala, Methi Matar Malai, Dal-E-Dum, and Veg Dum Biryani. The live counters offer a variety of non-veg/veg options like Chilli Crispy Puri, Palak Chaat, Margarita Pizza, Keema Pav, and Chicken Sheek. The dessert section comprises Chocolate Brownies, Red Velvet Pastries, Angoori Gulab Jamun, Kesari Phirnee, and more. The wide range of Kulfis at the restaurant will leave the guests asking for more. These kulfis can be twisted by mixing various flavours into one and creating diverse combinations of the much-loved dessert.

Elista, India’s leading manufacturer of electronics, home appliances, IT & mobile accessories, today announced the launch of new desert coolers. These desert coolers will be available across Gujrat, Jharkhand, Bihar, and Maharashtra. The regions are known for their scorching heat, and Elista has developed these coolers to provide much-needed respite to the consumer at an affordable price point. The company has added two desert coolers – Desert Snow Monk and Aurora Cool. Both these models have one year warranty and have a large water capacity of 90 liters. Both function at 1350 rpm with a heavy-duty motor of 100 watts. The top frame has been made with toughened glass.

Pawan Kumar, CEO of Elista, says, “Elista has been witnessing robust growth in the cooler segment. Gujarat, Maharashtra, Bihar, and Jharkhand are important markets for us, and we are looking to consolidate our position in these key markets. Our desert coolers have been designed keeping in mind the weather conditions and consumer requirements of these regions. These large-capacity desert coolers offer maximum cooling and uniform airflow. We are expanding our presence in key markets and looking forward to gaining a more significant market share in tier 2 and 3 cities.”

Elista’s Desert Snow Monk and Desert Aurora Cool have a large blower and a long air throw of 35 feet. They have mosquito and dust filter nets installed to keep the air fresh and clean. Designed with Indian consumers in mind, these desert coolers are energy efficient and consume only 230 Watts of power. They also have an extra-large honeycomb cooling pad for more cooling.

Jyotsna, Shri Surya Ji Electronics, states, “Elista is one of the trusted names in the Indian consumer electronic space, and we have been its partner from the early days. It has been a rewarding journey so far. 2023 has started on the right note, and we expect a good customer response to this new range of coolers”.

Elista is known for delivering quality products at affordable prices. With its desert cooler range too, the company is offering the best of features, top-notch build quality, and an attractive design. The Desert Snow Monk cooler is available in a White and Grey color combination; while the Desert Aurora Cool is available in a White and Blue color combination. Elista’s new range of desert coolers is available at an affordable price range, starting from Rs 7,899.

Elista has a wide range of personal, window, desert, and tower coolers with various options for consumers. As each of these products has been created with unique insights into customer requirements, the high-efficiency Elista coolers provide a superior cooling experience at an affordable price.

Elista has been clocking in growth owing to its high-quality products and has become synonymous with excellent quality at an affordable price. Right from its inception, Elista’s motto has been to make India for the world. Having established its roots in India, the company is now charting global expansion. It has recently started operations in the UAE market and will branch out to the CIS and MENA regions soon. Elista will also be setting up its manufacturing unit in India this year.

13th February 2023: Pansari Group, one of the leading FMCG brands with decades of experience, is all set to spread its presence in the HoReCa B2B segment with PANSARI EPICURE. The initiative offers a complete range of high-quality food ingredients to professional Chefs, Purchase managers, and small restaurant owners with their personalized and versatile bulk ordering. PANSARI EPICURE has been making an available variety of Rice, Oil, and Millet along with Chefys Seasoning, and Shasha spices needed for the HORECA sector.

The effort aims to bridge the gap between FMCG companies and the HoReCa (Hotels, Restaurants, and Catering) segment by offering bulk orders of ingredients and giving the segment first-hand exposure to the complete range of products. The platform offers all of the commercial kitchen ingredients and materials for food products in one spot, in bulk packages. These products include Rice, Millet, Chefys Seasoning, and Shasha spices.

The B2C FMCG giants Pansari are prepared to target the B2B FMCG supply chain, by emphasizing their reach in the bulk selling space. The company will serve the organized food services segment’s demand for premium products by centering on the wholesale market matching higher standards.

On the launch of Epicure Mr. Shammi Agarwal, Director, of Pansari Group said- We understand the impact of the taste and quality and consistency of food served at the table, and Pansari Epicure will make sure that the quality of food ingredients is not compromised and consistency remains same when they are sold in bulk. Epicure will be a one-stop shop for all bulk food ingredient requirements.

He further added, “one of the prime reasons for introducing Pansari Epicure in the market is to add value to Chefs’ efforts in their culinary journey and ease out struggles of maintaining consistency when ordering quality products for bulk businesses Pan India”

By Sushma Sharma, Director – Career Success Strategy, Veative Group

“The world of work is constantly changing and evolving. From the era of specialization and hyper-specialization wherein employees had defined roles focusing on a specific task or domain, the working landscape has come a long way. Today, it’s not uncommon for employees to take on a variety of tasks and have a diverse set of skills. Interestingly, future careers are expected to be led by a higher level of cross-functionality and a multidisciplinary system of working. A recent report by the World Economic Forum predicts that by 2025, most jobs will require a blend of technical, social, and emotional skills.

The way forward: a multidisciplinary approach

Albert Einstein once said, “All religions, arts, and sciences are branches from the same tree.” Specialization has long been emphasized in higher education. The majority of students, including those who have not yet enrolled in college, are aware that after taking core classes, they would have to study a particular field of interest. While specialization has paved the way for in-depth exploration to build on expertise in a field, the current career landscape takes it a step further. It demands a heightened synergy between streams and subjects to synthesize concepts from other fields to prepare students for the world of work in a better way. The National Education Policy (NEP 2020) also emphasizes the importance of incorporating a multidisciplinary approach to education. The NCF 2022 (National Curriculum Framework) proposes to implement the features of NEP for the holistic development of children from an early age. The inclusion of stimulating experiences for a child’s development in varied dimensions – cognitive, social-emotional, along with physical, will enable them to gain precious skills required in the world of work later.

Connecting the dots between streams

It has been increasingly recognized that students need the best of both worlds when they are preparing for the future. For instance, STEM graduates may hold mastery in their subject but lack business and project management skills, such as leadership and communication. All kinds of roles will require essential skills such as logical reasoning, critical thinking, effective communication, and ethical behavior. The increasing dependability on technology and automation across industries translates to higher demand for candidates that can combine technical expertise with business acumen and creative abilities. Many professions such as data science use a combination of technical skills (such as programming and statistical analysis) and domain-specific knowledge (such as business or healthcare) to analyze and interpret large datasets. Similarly, UX design combines design, psychology, and technology skills to create user-friendly and intuitive products and interfaces. It is important for individuals to be adaptable and open to learning new skills and knowledge areas in order to stay competitive and relevant in a rapidly changing job market. NEP has emphasized the dissolution of a strict demarcation between streams and that students should be offered more flexibility in choosing subjects. The way subjects are taught in an integrated manner at the foundational stage needs to make space for different combinations to inculcate dynamic skill sets in students.

Emerging careers

Interdisciplinary approach to learning encourages students to bring together knowledge and skills from different disciplines. Some emerging careers that require an integrative approach to learning include:

Renewable energy engineers: They use a combination of technical skills, such as electrical engineering and renewable energy technologies, and non-technical skills such as project management and communication, to design and implement renewable energy systems.

Social media manager: They apply a combination of marketing skills, such as content creation and social media strategy, and technical skills, such as data analysis and social media platform management, to manage a company’s social media presence and engage with customers.

Robotics engineers: They use technical skills, such as programming and mechanical engineering, and non-technical skills, such as problem-solving and project management, to design and build robots and automated systems.

Biomedical engineer: Biology and engineering expertise is combined with non-technical skills, such as project management and communication, to develop medical devices and technologies.

To ensure that students have a common thread running through science, business and humanities, we must focus on creating linkages between all three disciplines. Tomorrow’s employers will value collaboration. A report by the McKinsey Global Institute predicts that there will be a growing demand for hybrid jobs that combine technical and non-technical skills, such as data analysts who can also communicate effectively with business stakeholders. Thought leaders from various disciplines must work together to find solutions to the complicated issues we currently face, such as climate change, the pandemic, or the role of artificial intelligence. We can put diverse spaces in perspective by combining several streams, helping the young workforce to achieve success in the dynamic job market of the future.

With the careers of the future involving a blend of different skills and knowledge domains, the education industry needs to step up in order to prepare students for success. This may involve integrative learning experiences that help learners develop the skills and proficiency necessary to be flexible and adaptable in a rapidly changing employment market.

Sneha Kamat, Dietician, SRV Hospitals – Goregaon

Exam time is here. Students study for longer than normal throughout the examination season. A balanced diet is vital for improved attention. The food you consume influences the way your body works in more ways than one. It is also critical to keep healthy throughout the test season in order to perform effectively. A balanced and nutritious diet can help you maintain good health.

Several studies have found that food consumption has a direct influence on the mental ability of young kids. For example, iron deficiency can impair dopamine transmission, reducing pupils’ intellect in their early stages. There are several minerals and vitamins that have been shown to improve kids’ cognitive capacity and mental focus, including vitamin E, thiamine, vitamin B, zinc, and iodine.

Adding amino acids and carbs to these micronutrients can also assist kids to improve their awareness, reasoning, and comprehension abilities. According to research, dietary intake might boost students’ cognitive and intellectual performance when studying for examinations.

Students must include at least half a plate of vegetables, a quarter plate of carbs, and a reasonable quantity of protein in their meals. Students must eat well in order to be attentive and interested. Here are a few examples:

1. Carbohydrates: Whole grains including whole-grain bread, brown rice, quinoa, and wheat are high in glucose. Sweet potatoes, pumpkin, and gourd are examples of starchy vegetables that students can incorporate into their daily carb consumption.
2. Vegetables: Each vegetable has its own set of advantages. As a result, pupils’ diets must contain all types of vegetables (with a preference for non-starchy vegetables and an avoidance of potatoes).
3. Proteins: Because of their ‘long-chain Omega-3s,’ seafood and oil-rich fish are helpful to brain health and focus. According to specialists, “Omega-3 fats account for around 8% of the brain,” thus kids should consume Omega-3-rich meals at least twice a week. Lean foods (low-fat meats) such as fish, chicken, tuna, turkey, and lean red meat must be included in students’ meals.
   Curd helps to keep your intestines healthy.
4. To avoid stomach disorders, it is critical to maintaining gut healthy while tests are approaching. Curd is a probiotic that promotes good bacteria in the stomach while also stimulating the flow of serotonin, a pleasant hormone that results in regulated stress. The dietician advises students not to skip the ‘Dahi-Shakkar’ before examinations.

Students who spend all of their time studying may get bored. It also drains and worries them. As a result, enough sleep and a well-balanced diet are essential to guarantee that pupils can retain the material they have been learning. It will help them learn and assimilate the new knowledge they have read. Before going to bed, students should take some time to unwind. Late at night, students should avoid caffeine-containing drinks. Students should go for a walk, swim, exercise, or simply walk to the shop.

Valentine’s Day is around the corner, couples already start celebrating this week from the 7th of Feb. Making this special time of the year more unique for their partners is something that people are already planning. Although traditional presents are typical and most people have moved to modern gifts which can be useful and can cherish for a longer period of time. Hence, they have moved to gadgets and tech gifts which are already useful and cherished table for a long time.

So, needless, to say it’s a perfect occasion where you can pamper your partner with her/his favorite gadget. Here are some of the best 5 tech products for you that may be quickly obtained from e-commerce websites in case you’re seeking some unique gift suggestions:

1. Smartwatches– Gifting your loved ones a smartwatch is a great idea, and it is something that they will love it for sure. It is considered a safe option for gifts. These smartwatches begin at an affordable price and come with several health-tracking features as well.

2. Bluetooth Speakers- This Valentine’s day gift your special someone a Bluetooth speaker and set the mood whenever and wherever! Wireless Portable Bluetooth Speaker by Tizum is a great option as it is a beautifully designed lamp that comes with integrated speakers, which makes it a unique table lamp.

3. Fitness Tracker- A fitness tracker would be the ideal present for your partner if you are concerned about their health or if they are a fitness enthusiast. As it is rightly said, health is wealth. You can choose from brands like Noise and apple as per your budget.

4. Power Bank- Power banks might not be the first thing that comes to mind when thinking of gift ideas, but they can be really useful if your partner has a phone with poor battery life or frequently travels. You may out brands like Xiaomi, OnePlus, etc,.

5. Bluetooth Headphone– Don’t underestimate the power of a pair of good headphones. A good pair of headphones can make someone’s day. From Apple AirPods third gen in the premium range to Tizum, boat, and more in the affordable segment, you can get several options to pick from.

India-wide release, 13 February 2023: Talents and digital creators, who are the nucleus of India’s creator economy, are today driving the growth of the larger media and entertainment landscape of the country. And to write a fresh chapter of this thriving growth story, Khushi Govil has launched Click, a brand new influencer and creator management agency, in association with Rahul Khanna’s Barcode Entertainment and Tarsame Mittal of TM Talent Management.

A new player in the influencer management space, Click is born of a team with vast experience in the talent management space, with Govil coming together with Rahul Khanna.. The agency intends to leverage the experience and expertise of its founding team to offer personalized and streamlined services to its clients, with a strong focus on helping them reach their full potential.

Talking about the new venture, Khushi Govil, Co-founder at Click, said, “We not only click on something because you like it or are intrigued by it but also click photos or click on that record button to shoot a video — integral aspects of all social media platforms intrinsic to the digital media space. And, of course, when managing talent, the most crucial element is to click with each other. It is the first step of management and setting trust. And Click, in essence, is a reflection of this.”

She further added, “I have been a digital native with close to 8 years of experience working in the field, where I have channeled all my passion. Moreover, as someone who loves meeting new people and believes in the power of human connection, I think there is nothing better for me than working in this sphere. At the same time, being authentic to talents is absolutely important to me when representing them in achieving their goals. And that’s why we click. I am happy that I share this vision with Rahul and Tarsame, and I am excited about this venture with them!”

The agency will offer end-to-end services to both client facets – the talents as well as brands. For its talents, Click offers full-stack brand deal services while carving out each plan with them, keeping in mind their short-term and long-term goals and ensuring that their visions align, eventually working towards achieving them. Likewise, on the brand side, the agency aims to pitch creators who are the right fit for the brands, delivering and executing from start to finish – shooting content, editing it, and taking it to live via its talents.

Click’s multifaceted roster of talents spans diverse creative circuits and art forms like fashion and lifestyle, motivational comedy, music, stand-up comedy, and mimicry. They include Rohit Zinjurke (reactionboi), Indian pop icon Dhvani Bhanushali, reality TV star Anushka Mitra, Stage S2 winner Sharvi Yadav, Karishma Govil aka Soul Kari, Sahdev Dirdo (@viralboy_sahdev) of Bachpan Ka Pyaar fame, Indian Idol S3 finalist Charu Semwal, and India’s Got Talent finalist Jayvijay Sachan, amongst others. Meanwhile, Click has also worked with several remarkable brands such as Netflix, Meta and Maruti, Amazon Mini, Jio Cinema – FIFA, YouTube Shorts, Kazo, Viacom18, Heineken, Zomato, Dream 11, ŠKODA, Nykaa, and many more.

With its innovative approach and a fresh emphasis on personal connection, Click is poised to become a key player in the Indian influencer and creator management landscape.