Archives June 2024

25th June 2024  New Delhi, Delhi, India Sony India introduces its latest innovation, the BRAVIA 2 Series, featuring 4K Ultra HD LED display technology, aimed at elevating the entertainment experience for those looking to upgrade. Integrated with Google TV, users can effortlessly access a wide array of apps, streaming services, and live TV channels, personalized to their preferences. Whether it is enjoying a thrilling gaming session or indulging in your favorite movies and TV shows, the BRAVIA 2 series delivers an unmatched viewing experience, making it a must-have for those seeking to enhance their home entertainment setup. The BRAVIA 2 Series offers two distinct versions: the S25 variant, which unleashes unparalleled gaming capabilities, and its counterpart, the S20, which prioritizes other outstanding features without gaming enhancements.

Sony’s new BRAVIA 2 series is available in 108cm (43), 126cm (50), 139cm (55), 164cm (65) screen sizes. It encompasses of X1 Picture Processor. The powerful X1 processor uses advanced algorithms to cut noise and boost detail. With an even clearer 4K signal, everything you watch is closer to 4K resolution, full of life-like color powered by Live Color technology. The new BRAVIA 2, 4K televisions let you see glorious 4K pictures, rich with real world detail and texture. Images filmed in 2K and even Full HD are upscaled close to 4K resolution by 4K X-Reality™ PRO using a unique 4K database. You can enjoy smooth and sharp details even in fast-moving sequences with Motionflow™ XR. This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences. Some models also include black.

BRAVIA 2 series comes with open baffle down firing twin speakers that delivers 20-watt powerful sound with Dolby audio. The open baffle speakers deliver impressive low-end sound that’s ideal for movies, sport,s and music. Now experience sound that is clearer and more natural and immerse yourself in enriching music. Clear Phase precisely analyses the speaker’s frequency response, identifying and removing any peaks or dips for pure, natural audio with smooth, even reproduction of all frequencies.

With the new BRAVIA 2 series, download 10,000+ apps, see 700,000+ movies and TV episodes, plus live TV, all in one place. Google TV brings everyone’s favorite content from across apps and subscriptions and organizes them. Searching is easy- just ask Google. Try saying, “Hey Google, find action movies” to search across apps. Customers can easily find something to watch with personalized recommendations and bookmark shows and movies by adding a watchlist from phones and watching it on TV to keep track of what to watch. Users can even add to their watchlist from their phone or laptop with Google Search and find everything in one place. BRAVIA 2 supports Apple Home Kit and AirPlay and seamlessly integrates Apple devices like iPads and iPhones with the TV for effortless content streaming.

With ALLM in HDMI 2.1, the BRAVIA 2 recognizes when a console is connected and powered on and automatically switches to low latency mode. You’ll enjoy smoother, more responsive gameplay, which is vital for fast-moving, high-intensity games. With Auto HDR Tone Mapping the HDR settings will be optimized instantly during your PS5™ console’s initial setup. Your PS5™ automatically recognizes individual BRAVIA TV models and selects the best HDR setting for your TV accordingly. So even in high contrast scenes, you will see the crucial details and colors in the brightest and darkest parts of the screen. The TV will automatically switch into Game mode to minimize input lag and make the action more responsive. When watching movies on PlayStation5® consoles, it switches back to standard mode to focus on picture processing for more expressive scenes.

The new BRAVIA 2 series built with the new and improved X-Protection PRO technology are made to last. Not only are they equipped with superior dust and humidity protection as they also pass the highest standards of Sony’s lightning tests, meaning your TV is safeguarded from lightning strikes and power surges. Keep enjoying seamless entertainment with a TV that lasts longer.

Price and Availability:

By Akash Pharande, Managing Director – Pharande Spaces

The Indian real estate sector is a crucible of economic growth and employment. The sector stands at a crossroads as the government prepares to present its Union Budget. Though it has massive potential, the Indian housing industry still faces numerous hurdles.

To generate more growth and address the housing needs of the growing population, particularly in the low and mid-income segments, the budget must include tax breaks, regulatory reforms, and financial assistance measures.

Affordable and mid-income housing

Affordable and mid-income housing is the foundation of the real estate industry, meeting the urgent housing needs of the enormous LIG and middle-class population. To significantly boost this section, the following strategies are critical:

Interest Subsidies and Housing Loans: Widening the scope of the Pradhan Mantri Awas Yojana (PMAY) and raising the interest subsidy for housing loans is the need of the hour. Doing this will make homeownership more affordable. Reducing interest rates will also lower the financial stress put on aspiring homebuyers.

Enhanced Credit-Linked Subsidy Scheme (CLSS): Extending and improving the CLSS can provide financial relief to mid-income housing buyers. Both the income eligibility threshold and subsidy amount should be raised.

Single-window Clearance for Affordable Housing: A single-window clearance system for budget home projects will help considerably to make the incredibly complex approval process more streamlined and simple. This, in turn, would help to decrease delays in possession of such units and reduce the overall costs.

Tax breaks to lighten the load

Tax breaks are critical when it comes to making homeownership more approachable, and they can also encourage builders to take on new affordable housing projects:

Raise Tax Deduction for Housing Loan Interest: Raising the tax deduction limit under Section 24(b) of the IT Act is long overdue and the need of the hour. The deduction limit should be increased from the current Rs. 2 lakh to at least Rs.3 lakh or even more.

Reduce Stamp Duty: The government can encourage state governments to cut their stamp duty rates, which account for a significant portion of the cost of homeownership. Even a temporary decrease or waiver of stamp duty on affordable and lower-middle-income housing can boost demand and sales.

Incentives for First-Time Buyers: First-time homebuyers should get further sentiment boosters. For instance, the government can raise the deduction limit under Sections 80EE and 80EEA for such buyers.

GST Reforms For Developers: GST rates applicable on construction materials and services can help lower overall project costs for builders. Also, a reduced GST rate for affordable housing projects would help attract more builders to this vital segment and to pursue such projects.

Policy Measures and Provisions: Indirect Increases

Apart from direct financial boosters, the budget can introduce many policy initiatives that will indirectly improve sentiment in the housing sector:

Fast Track Infrastructure: This government is certainly determined to develop infrastructure like roads and public transport such as metros and railways. This helps expand the metropolitan areas and boosts affordable housing, which is usually developed in emerging areas where land is cheaper and infrastructure is still catching up. However, we need a much faster roll-out of such projects so that connectivity to such areas improves at a faster pace.

Land Reforms: Simplifying the overall land acquisition process will help developers speed up their supply of new projects. There is an express need for an open and effective land records management system that reduces disputes and, therefore, project delays.

Better Finance Access: Developers always need access to financing, but smaller and medium-scale players are at a bigger disadvantage than big players. The budget could consider announcing a separate real estate investment fund and also credit guarantees to such builders so that their cash flow improves.

Rental Housing Policy: Rental housing would benefit from favourable policies and tax incentives for those who cannot afford to buy homes. Implementing a model tenancy law and providing tax breaks on rental income would help a lot.

The Union Budget is an ideal platform and opportunity for the government to give teeth to its Housing for All scheme. While the original 2022 deadline was not met, it is not too late to revive this dream and make it a concrete reality. The Indian real estate sector certainly looks forward to such boosts for both homebuyers and builders.

About the Author:

Akash Pharande is Managing Director – Pharande Spaces, a leading real estate construction and development firm famous for its township projects in Greater Pune and beyond. Pharande Promoters & Builders, the flagship company of Pharande Spaces and an ISO 9001-2000 certified company, is a pioneer of townships in the region. With the recent inclusion of Puneville Commercial into one of its most iconic townships, Pharande Spaces has taken a major step towards addressing Pune’s current and future requirements for fully integrated residential-commercial convenience

Zell Education, India’s leading finance and accounts Ed-tech platform, is inviting application for its new Post Graduate Program in Investment Banking. Designed to equip students with essential operational skills and industry knowledge in investment banking, this comprehensive program aims to enhance the expertise of aspiring professionals in critical areas (like capital markets, equities, valuations, risk management, etc.).

The program’s curriculum has been expertly formulated by industry veterans. It covers a wide range of topics, including financial systems, equity markets, valuation techniques, derivative markets, advanced Excel, financial modelling, and many more. Students will benefit from the expertise of distinguished faculty, including esteemed leaders from prestigious institutions like NSE, Barclays, and ICICI Securities, among others.

Invites Applications

·      Course Duration: 6 Months

·      New Batch Starts: August

·      Fee Structure: ₹1,50,000

The program promises vast career opportunities, with over 6800 global companies actively seeking professionals in investment banking and offering lucrative packages aligned with industry standards. Zell Education has incorporated a blended learning approach in the program with live and recorded classes, enabling students to become job-ready in just 4-6 months. Additionally, there are comprehensive support services that comprise mentorship, access to Zell’s exclusive alumni club (ZAC), a robust learning platform with study materials, question banks, flashcards, and mind maps. Students can also get placement assistance related to resume-building, LinkedIn profile optimization, soft skills training, and mock interviews.

Commenting on the launch, Mr. Pratham Barot, CEO & Co-Founder of Zell Education said, “Our latest post-graduate program in investment banking was a much-needed course to venture into today’s highly competitive job market for long-term success. Our designed program would be a transformative experience for aspiring investment banking professionals through a rigorous curriculum backed by a practical learning experience, placement support, and guidance from industry experts.”

For more information about Zell Education’s Post Graduate Program in Investment Banking.

25th June 2024 Hyderabad, Telangana, India As the country gears up for another electrifying cricket season, GrabOn, India’s leading online savings destination, is back with the Cricket Fantasy League, Season 12. The in-house Cricket Fantasy League will run from June 2nd to June 29th, 2024. This event promises an immersive experience for cricket enthusiasts, offering a platform for fans to engage deeply with their favorite sport while standing a chance to win phenomenal prizes.

Exciting Sponsors and Partners

OVH Cloud, a global leader in cloud computing solutions, joins as a co-sponsor of CFL 12. Nature4Nature and Lenovo have also come on board as in-game sponsors, enhancing the gaming experience with their unique offerings. Explurger, as the outreach sponsor, extends the event’s reach to a wider audience, ensuring cricket fans from all corners of the country can join in the excitement.

Exclusive Rewards and Vouchers
Get ready to be showered with exclusive rewards and vouchers from CFL 12’s gifting sponsors, including Puma, Zepto, Daily Objects, Mindtree, Zoomin, EaseMyTrip, Neem Ayu, Roz Hub Naturals, Vilvah, GiftKyaDe, EatSure, and Protouch. From premium sportswear to cutting-edge gadgets, there’s something for everyone in the lineup.

CFL 12 isn’t just a gaming tournament; it’s a celebration of cricket fandom. With user-friendly features, real-time updates, and an array of prizes up for grabs, the campaign promises to be an unforgettable experience for cricket lovers nationwide.

This year, CFL 12 has introduced three new games that are as addictive as they are entertaining. All you have to do is play and accumulate points to gain access to a whole bunch of rewards.

Sign up for GrabOn’s CFL 12 today and get ready to experience the ultimate fusion of cricket and gaming. With non-stop fun, incredible rewards, and endless excitement, CFL 12 is the event you’ve been waiting for. Don’t miss out on your chance to be a part of the action – join the league and start collecting points now.

Based on the open-ended talks held so far with Abu Dhabi National Oil Company („Adnoc“) the Board of Management of Covestro AG (“Covestro”) after consultation with the Supervisory Board has today decided to enter into concrete negotiations with Adnoc regarding a potential transaction and the potential conclusion of an investment agreement as well as to allow for an adequate exchange of company information to confirm assumptions (confirmatory due diligence).

In the view of the Board of Management, the discussions so far have shown that Covestro and Adnoc can generally reach a common understanding regarding core aspects of a possible transaction including support for Covestro’s further growth strategy.

Starting point for the negotiations is a possible offer price of € 62 per Covestro share that Adnoc has indicated to Covestro, which is subject, among other things, to the results of the confirmatory due diligence and agreement on the content of an investment agreement.

”We have made good progress in our discussions with Adnoc. Therefore, we have decided to enter into concrete transaction negotiations with Adnoc”, said Markus Steilemann, CEO of Covestro.

Adnoc and Covestro both intend to proceed with the negotiations about a potential transaction and the confirmatory due diligence in a timely manner. At this time, there is no certainty whether the upcoming negotiations will lead to an agreement. There is also no certainty as to the final terms of any such agreement.

Any potential transaction would, in addition to mutual agreement on the commercial and legal transaction parameters, among other things, be subject to the approval of the respective boards of the parties and clearance by the competent authorities.

In light of the recent developments, the Capital Markets Day scheduled for June 27, 2024, will be postponed until further notice.

Bengaluru, 25th June 2024: The Institution of Engineering and Technology (The IET) has opened registrations for their annual flagship event – the IET Future Tech Congress. The event will take place on 2 September 2024 and is centered this year around the theme of “India’s Component Conundrum,” – spotlighting the urgent need to create a robust ESDM manufacturing system in India.

Speaking on the theme, Shekhar Sanyal, Country Head and Director, IET India says, ‘The IET has always been focussed on exploring cutting-edge technologies that will shape the world of tomorrow. In this 6th edition of our Flagship Congress – we are delving into a much-needed conversation for India, right now. This year, we will talk about our need for a robust ESDM ecosystem which presents a host of opportunities as well as quite a few challenges that need to be discussed and solved. The focus will be to figure out which components that the Indian ecosystem, especially MSMEs need to invest in to fuel future technology growth. Being one of the only neutral platforms, we will be able to bring together all pieces of the jigsaw to create a complete solution. Attendees will get a clear idea of where exactly their investments should be in the next few years.’

The IET Future Tech Congress draws leaders of industry, academia and policy-makers as a one-of-a-kind neutral platform that hosts important tech-led dialogues. Siemens Technology & Services Pvt Ltd was the Presenting Partner in 2022 and is presenting the national event this year as well. Other leading industry players including Elsevier and others are partnering the event as well.

The event will feature fast-paced, future–tech focused, thought-provoking conversations on how India’s dependency on imports and the absence of a robust ESDM and chip manufacturing component ecosystem will hinder India’s Digital ambition and our journey towards the $30 trillion Economy by 2047. It will spotlight critical challenges and developments across 3 key technologies – Generative AI, Industrial Metaverse and Quantum Technologies. These conversations will further highlight the impact of the Component Conundrum across 3 fast growing sectors – Healthcare, Manufacturing and Mobility, which are estimated to contribute to 25% of India’s GDP.

Additionally, the conference will feature a special Healthcare Experience zone with immersive experiences and displays featuring the end-to-end patient experience of the future. The event will also enable key networking opportunities through on-site lounges and a Networking & Awards Dinner.

Speaking on the agenda of the event, Dr Rishi Bhatnagar, Chair – IET India Future Tech Panel says, ‘With the sixth edition of the IET‘s flagship event, the Future Tech Congress, we have chosen a theme critical to achieving our $30 trillion ambition by 2047. While government support in opening up India’s semiconductor industry is vital, active engagement from industry and academia is equally essential. The FTC serves as a neutral platform to bring together key stakeholders—tech experts, industry leaders, academic institutions, startups, and policymakers—to engage in essential discussions on the component conundrum. We will address challenges and bottlenecks in sectors such as manufacturing, healthcare, and mobility, focusing on transformative technologies like GenAI, the industrial metaverse, and quantum tech. This component conundrum impacts every industry relying on future technology. We invite everyone—SMEs, MSMEs, startups, enterprise players, GCCs, academia, upskilling entities, and industry bodies—to join us at FTC. Together, we can explore opportunities, solve bottlenecks, and accelerate India’s journey towards becoming Atmanirbhar.’

The IET‘s Annual Flagship Tech Event launched in 2016 as the IoT India Congress, playing a crucial role in promoting IoT innovation and business value. Known as the Platform of Platforms for the Internet of Things, it successfully ran four editions until 2019, attracting over 350 speakers and 5,000 attendees, including 72% CXOs and decision-makers from 20+ industries. Its successor, the Future Tech Congress, continues this legacy as a unique neutral platform that seeks to solve tomorrow’s business challenges through exploring future technologies and industry roadmaps to adoption. Early bird registrations are open for the 2024 event. More details are available on the official website of the IET Future Tech Congress.

Hyderabad, June 25th, 2024: FICCI Ladies Organisation(FLO) organised a day-long conclave on MSMEs & Inclusive Growth in a city hotel in Necklace Road on Monday.

It was formally inaugurated by Smt Joyshree Das Verma, National President of FLO who was the special guest at the inaugural along with the current and past chairpersons of FLO

Dr Sridhar Babu who joined immediately after the inauguration said no world exists without women. He complimented all the women in the hall for all they have been contributing to the industrial growth of the State.

The TG Government is committed to TS industrial growth and every sector of our governance. The governments come and go, but continuity of policy is important. Our government will continue all the rightful policies of previous governments in the best interest of the industry, he said

We were the first to identify the potential of IT in 1992 and laid the foundation for the Software Technology Park of India, he shared.

TG Govt to come out with States’ first MSME Policy which will be placed in the next assembly session the IT Minister D. Sridhar Babu announced. He sought industry suggestions in its policy drafting. The work of the same is underway. This policy will focus on the inclusive growth of the MSME sector. We want inclusive growth of MSMEs. We will strengthen them, he told the audience

He highlights the importance of skills and the availability of a good pool of skill sets in the state. And to augment further we will soon come out with Skill University on the lines of ISB which will be managed and run by the industry, he added.

It will also have a digital focus as that will be the future to enhance digital skills and capabilities of the future workforce, he added.

We have 200 GCCs (Global capability centres) in the state and more are expected, he added.

We will transform our IT industry from software development to finished products industry, Sridhar Babu said. Coding may soon become obsolete, he opined.

The Y2K scenario which we witnessed in the year 2000 will be repeated in the case of AI where our people like in the Y2K dominate by offering their services, the IT Minister added.

We aim to make Hyderabad the future capital of AI. It will have a special focus on MSMEs. The past brain drain will be reversed in this case, he added.

Another major announcement he made in response to a question was that the government is exploring possibilities of parallel rail connectivity along with the 320 km long RRR.

Joyshree spoke about FLO’s Journey: Catalyzing. growth and inclusivity for women entrepreneurs. Our vision is the growth and inclusivity of women entrepreneurs in India.

Joyshree further said MSMEs are contributing 30% of India’s GDP and 45% of manufacturing output and generating 11 crore employment.

A MoU was inked between FLO & Ni-MSME and the same was exchanged by Smt Joyshree Das Verma and Dr Glory Swarupa, Director-General ni-msme.

Giving her welcome address Priya Gazdar, Chairperson of FLO Hyderabad Chapter said as we all know, MSMEs play a pivotal role in economic development. Globally, MSMEs account for over 90% of businesses and more than 50% of employment. This sector’s ability to create jobs, foster innovation, and drive economic diversification is unparalleled.

FLO Hyderabad Chapter is proud to have facilitated the MoU between FLO National and nims-may, the pioneering and only-of-its-kind central government institution in India for capacity-building, skill-upgradation, research and entrepreneurship development, focused solely on the SME sector. She thanked Nims-may and Director-General Dr. Glory Swarupa for joining hands with FLO to further the cause of women in MSME.

Followed by an inaugural panel discussion held on Women-led MSMEs: Opportunities, Challenges and Expectations. The Panelists were Dr Glory Swarupa, Director-General ni-mane; Sita Pallacholla, CEO of We-Hub; Vatsala Mishra, Director-MSME & Retail, Govt of Telangana. It was moderated by Priya Gazdar.

The Panelists shared relevant policies, schemes, support etc and RAMP —”Raising and Accelerating MSME Productivity”, a Central Sector Scheme by the Ministry of Micro, Small & Medium Enterprises. The scheme aims to scale up the implementation capacity and coverage of MSMEs in the States, with impact enhancement of existing MSME schemes.

Women have much more capabilities than PPP-Pickle, Papad, and Petticoats. They are into precision engineering and others added Dr Glory Swarupa.

In a fireside chat Kishore Kedari, Head of Production, Arka Media Works and Rajeev Ranjan, Co-founder & COO, Spirit Media spoke on the big picture: the role of small businesses in film and media.

About 150 people participated in the conclave.

Everyone is keen to sell their pre–owned appliances at a good price and without too much hassle. Whether you’re selling a TV, microwave, or any other gadget, there are some important tips to keep in mind. This insightful guide from OLX will help you to research, select a reliable marketplace for your sale, decide the price and present your items well.

In addition to  making some money,, selling pre–owned appliances also helps the environment by saving resources, reducing pollution and promoting a circular economy

1. Research Thoroughly:

The first and foremost step is to undertake a detailed research to find out the market value of your appliance. This way, you can set a reasonable asking price and also gather information on issues with particular models or negotiate based on the condition. Here is a table that categorizes some of the typical  problems that  pre–owned household appliances develop

2. Choose your selling platform thoughtfully:

There are many online platforms to sell pre–owned appliances and hence, it is important to deliberate well before choosing the right platform. Evaluate the pros and cons of each approach, considering their inspection criteria, payment structure, and document format.

3. Presentation is key:

Make it a point to clean the inside and outside of the appliance  perfectly. In case of any small issues with the appliance, it would be prudent to fix them to make it look more valuable. For example, a properly cleaned microwave with shiny buttons and appealing photos will be more likely to find a  buyer and possibly at a higher price due to better aesthetics.

4. Transparency fosters trust: 

Present buyers with accurate information about the products including manuals, warranty documents, and receipts. Also, it is advised to keep a record of the repairs you’ve made. Sharing these details makes the buyer trust the product, increasing  the chances of purchase.

5. Ensure Secure Transactions and Stay Vigilant: 

Use secure payment methods and prioritize buyer protection from the beginning of the transaction in order to achieve a smooth and safe transaction. Also, ensure the appliance is sent/handed over only upon receiving the buyer’s pre-payment through secure and trusted platforms.

Here is a handy table to recall the essential aspects of assessing pre–owned appliances.

When consumers buy home appliances that are well taken care of and are properly cleaned and accurately described, they gain confidence in their purchases. Such trust will not only speed up the transactions but may also result in pleasant feedback and recommendations, which in turn will improve your reputation as a seller. By considering and following these effective tips you can be certain that your pre–owned appliances selling experience will surely be a pleasant one for you as well as the buyer.

Dr Satya Srinivas Appala, Consultant-Medical Oncologist, HCG Cancer Centre Vijayawada

In our pursuit of well-being, we’ve witnessed remarkable progress as advances in medical science, preventive measures, and lifestyle choices have significantly transformed the health landscape. By embracing regular screenings, staying active, and nourishing our bodies, we empower ourselves to lead vibrant lives. Medical advancements have provided us with a powerful defence: Pap smears for early detection and HPV vaccines to prevent infection. These tools empower women to take control of their health, ensuring brighter prospects and a healthier future for all.

Once a leading cause of death, cervical cancer is now largely preventable. By combining these strategies, we can significantly reduce a woman’s risk and empower them to take control of their health. This one-two punch has demonstrably lowered cervical cancer rates, paving the way for a brighter future for women.

Pap Smears: Early Detection Saves Lives

Pap smears are crucial for early detection of cervical cancer. This non-invasive test involves collecting cells from the cervix to check for abnormal changes that could indicate precancerous lesions. The beauty of Pap smears lies in their ability to identify these abnormalities at an early stage, allowing for timely intervention before cancer has a chance to develop. It is recommended to start Pap smears at age 21, with the screening schedule varying based on age and individual risk factors.

HPV Vaccination: Building a Shield Against the Virus

Human papillomavirus (HPV) is the primary cause of most cervical cancers. With over 200 strains, some HPV types cause mild issues, while high-risk strains can trigger cancerous changes in cervical cells. HPV vaccines, like Gardasil, introduce weakened or inactive virus forms to the immune system, prompting the body to develop antibodies that recognize and fight off future HPV exposure. Gardasil 9 protects against nine HPV strains, including those responsible for most cervical cancers and many genital warts.

A Winning Combination: Pap Smears and HPV Vaccination

Combating cervical cancer effectively requires a strategic combination of Pap smears and HPV vaccination. Vaccination provides a proactive shield by preventing infection with high-risk HPV strains, significantly reducing the risk of developing precancerous lesions and cervical cancer.

This is where Pap smears are crucial. Regular screenings ensure early detection of abnormal cell changes. Early detection allows for prompt treatment of precancerous lesions, preventing progression to full-blown cancer. The combined power of Pap smears and HPV vaccination has significantly reduced cervical cancer rates globally. Studies show that this approach greatly decreases the risk of cervical precancer and cancer, saving countless lives and improving women’s health.

Challenges and the Promise of the Future

While Pap smears and HPV vaccination are key to preventing cervical cancer, other factors also play a role. Maintaining a healthy lifestyle, practicing safe sex, and communicating openly with healthcare providers about concerns or risk factors are vital for a personalized approach to prevention. Despite significant progress, disparities in healthcare access and vaccination programs still exist, leaving some women vulnerable.

Cervical cancer is no longer an inevitable threat. By embracing the powerful duo of Pap smears and HPV vaccination, we can significantly reduce the risk of developing this disease. Early detection and vaccination empower women to take control of their health and live long, healthy lives. Expanding access to these preventive measures and investing in research holds the promise of relegating cervical cancer to the past.

India, June 25^th, 2024: Nick India continues to solidify its position as the premier kids’ entertainment brand with the launch of the innovative ‘Stick with Nick‘ campaign. This latest campaign underscores Nick‘s commitment to seamlessly integrate into the lives of its young audience, providing a rich, multi-platform entertainment experience.

For over a decade, Nick has been the go-to brand for kids’ entertainment in India, with beloved shows like Motu Patlu, Chickoo Aur Bunty, and Rudra creating a unique space for kids to call their own. Beyond television, Nick offers a comprehensive entertainment ecosystem, integrating television, digital platforms, and on-ground experiences. The brand’s embrace of new technologies has solidified its relevance in the kids’ entertainment sector.

At Nick, our commitment to innovation and engaging content remains unwavering. Anu Sikka, Business Head – Kids TV Network Viacom18, states, “Nick is dedicated to creativity and great content, making it the top choice for millions of kids and families. Our brand’s wide reach and appeal make it a favourite not only among kids but also for partners looking to connect with young audiences. This new campaign aims to give kids an amazing experience with their favourite Nick toons in unique ways. It’s a clear example of our commitment to bringing joy and excitement to kids’ lives while offering a valuable platform for brands.”

The ‘Stick with Nick’ campaign is live on-air with a watch and win contest, where kids will get a chance to win exciting specially curated gifts that ‘money can’t buy’. Furthermore, Nick enhances its television content with a strong digital presence through its OTT platform JioCinema. With Centerfruit as presenting partner, the campaign is set to create a whole lot of fun, along with powered by partner Camel and associate partners Catch and MamyPoko Pants. 

Commenting on the association, Gunjan Khetan, Marketing Director, Perfetti Van Melle India, says, “Centerfruit is excited to partner with Nick for the ‘Stick with Nick’ campaign. Nick’s extensive reach and universal appeal align wonderfully with Centerfruit’s vibrant and playful brand ethos. This collaboration contributes to our pursuit of bringing joy and excitement to our consumers. Together, we aim to create memorable moments for children across India.”

Talking about the collaboration, Mr. Rishi Kakar, Chief Strategy and Marketing Officer, Kokuyo Camlin Limited, says, “Camel is excited to join forces with Nick for the Stick with Nick campaign. We look forward to a successful collaboration that enriches the lives of kids and families alike.”

Strategic partnerships to give kids an on-ground experience include an association with MyFroyoLand, where Nick has curated an exclusive “Nick Specials” menu featuring flavors like Nick Chikoo Bunty Chocolate Chip Cookie Dough and Nick Motu Patlu Cotton Candy. Additionally, a collaboration with Birdy’s introduces limited edition cake flavors such as Nick Chikoo Bunty New York Cake and Nick Motu Patlu Dutch Truffle Cake, available across food delivery platforms and Mumbai stores.

The brand has activated a robust social media strategy that includes integrated posts and campaigns across all major platforms and features over 120 influencers maintaining a strong connection with its audience. Moreover, recognizing the importance of physical interactions, Nick executes extensive mall branding and takeovers in key urban markets that allow kids to experience the magic of their favourite Nick Toons in real life. Moreover, innovative digital strategies include hyper-realistic CGI ads and interactive experiences, such as AR filters on Instagram and a hyper-casual game on the Nick website, engaging the digital-native generation.

Nick’s ‘Stick with Nick’ campaign exemplifies the brand’s role as the ultimate destination for kids. By creating a multifaceted entertainment ecosystem that spans television, digital platforms, social media, gaming, and on-ground activations, Nick ensures it remains an integral part of kids’ lives. As Nick continues to innovate and engage, it reaffirms its dedication to bringing joy, laughter, and unforgettable moments to young audiences everywhere. Stay tuned and join the adventure as Nick continues to build a vibrant and inclusive universe for kids.