Archives June 2024

Mumbai, 12th June 2024: CASHe, India’s leading credit-led, AI-based financial platform, today announced that it has crossed the significant milestone of Rs. 10,000 crores in loan disbursals to date. The company further stated that it has disbursed over three million loans to over two million customers, with an active customer base of over 1.3 million users.

As the platform recently marked its eighth anniversary, it has achieved notable milestones, including over 40 million user registrations and 55 million app downloads. Branded as the ‘Bharat Ka Money App,’ the platform has successfully extended its reach across the country, covering 18,200 pin codes. Significantly, 65% of CASHe’s user base comes from tier 2, tier 3, and smaller towns across India through 100% digital origination. Its diversified product offerings provide comprehensive financial solutions such as short-term personal loans, credit lines, BNPL services, and innovative products like Travel Now Pay Later, credit on WhatsApp, insurance, and cross-selling investment products through its wealth management services. These offerings cater to a wide range of customer needs, making it a one-stop shop for their financial requirements. This expansive growth has been bolstered by the launch of its super app, which offers a wide range of products within its credit suite. With half a million new customers onboarded every month, the platform disburses 150,000 loans monthly, including repeat loans.

With over 50 ecosystem partnerships, including e-commerce giants, CASHe ensures a hassle-free loan experience for underserved working professionals in a 100% digital format with minimal documentation while leveraging alternative data. It has also expanded its product offerings to include semi-secured loans, such as loans for electric 2-wheeler vehicles (EV) and education loans. These new products aim to attract a wider customer base and cater to the growing demand for sustainable transportation and education financing.

The company has also developed a comprehensive co-lending platform featuring unique end-to-end digital sourcing and underwriting technology. This technology is deployed across multiple financial institutions and is deeply embedded with various large third-party financial platforms.

Yashoraj Tyagi, CEO of CASHe, commented, “We are delighted to have reached this significant milestone, which reflects our dedication to supporting young working professionals in India. At CASHe, we strive to make finance more accessible, affordable, and transparent through the use of technology. Our commitment to innovation, customer-centricity, and strong partnerships with our lending collaborators has enabled us to achieve this success, and we are confident that we will reach even greater heights in the future.”

Since 2019, CASHe has maintained consistent profitability, with growth accelerating significantly in the post-pandemic period. CASHe’s revenue from operations surged 2.2 times to Rs 560 crores during FY 2022-23, compared to Rs 257.5 crore in FY 21-22. The platform is expected to continue its growth trajectory this year, with the company projecting full-year profitability backed by solid fundamentals.

Yauatcha, the renowned Chinese dim sum teahouse, is delighted to announce its celebration of the traditional Chinese holiday, the Dragon Boat Festival. In honour of this auspicious occasion, Yauatcha is introducing a limited edition menu along with a new cocktail menu in collaboration with Patron.

Paying homage to these festivities and the Chinese heritage, we are beyond thrilled to introduce a menu that showcases a selection of Zongzi that you can share with your friends and family over old memories and new stories. This limited edition menu experience features the Mock meat and mushroom zongzi dumpling, skillfully combining white & straw mushroom with asparagus. Steamed to perfection, the Black truffle zongzi dumpling envelopes your senses with fragrant herbal aromas, evoking the essence of tradition.

For those seeking a unique combination, the Chicken and prawn zongzi dumpling harmoniously blends succulent chicken, prawns, and dry shiitake mushrooms, celebrating the heart of Chinese culinary traditions. Discover the melt-in-your-mouth goodness of the Braised pork belly zongzi dumpling, where tender and luscious pork belly absorbs the essence of Sichuan peppercorns, heightened by the subtle botanical infusion from the steamed lotus leaf.

Conclude your meal with our delicious Mango rice tapioca dessert which features jasmine rice pudding, fresh mango compote, served with our mango mascarpone and ice cream.

Along with the flavourful food items on the menu, Yauatcha will also feature a new cocktail menu themed East Meets West in collaboration with Patron. This menu serves as a unique cocktail experience at Yauatcha that brings together the vibrant and bold flavours of tequila with the delicate and aromatic notes of Asian ingredients. From botanical nuances to sweet indulgence to citrus aromas to spicy hints, we have a selection of delicious tipples that will take you on a sensorial journey. The menu is designed to take you on a journey across continents, where the rich traditions of the Mexican agave spirit are artfully blended with the sophisticated tastes of Asia.

• Smoke & Chill: Patrón Reposado, agave, hickory smoke, ghost pepper
• Fuzhou Highball: Patrón Reposado, lime, elderflower, jasmine seltzer
• Pun Chun Margarita: Patrón Silver, yuzu sake, pun chun brine
• Dragon Boat Margarita: Patrón Silver infused red rice, sake, wasabi, yuzu
• The Samurai: Patrón Silver, Mezcal, melon liqueur, jalapeno, lime, agave
• Suanni: Patrón Silver, bianco vermouth, Mezcal, clarified bloody mary mix

With all these and more, all the cocktails on the menu are infused with flavors synonymous with the Dragon Boat Festival, providing a unique and modern twist to the festivities.

When: Ongoing
Where: Yauatcha, Mumbai

Timings: 12 pm – 1 am

By Dr V. Veerappan, Chairman, The India Electronics and Semiconductor Association ( IESA]

This is a historical moment as Prime Minister Narendra Modi returns to power for a third consecutive term; we congratulate him on this milestone. The Hon’ble Prime Minister has played a pivotal role in the thrust being provided to semiconductors and electronics manufacturing. His vision has been decisive in driving huge investments that can put India on the global map and make the country a hub for electronics manufacturing for the world. We also congratulate Shri. Ashwini Vaishnaw who has retained his portfolio as Union Minister of Electronics and Information Technology and the newly appointed Minister of State, Shri Jitin Prasada. Minister Vaishnaw’s continuity will pave the way in ensuring a step up of support to the sector and Shri Jitin Prasada’s fresh perspectives will add to the sector’s contribution to economic growth and job creation. IESA is looking forward to working closely with MeitY in realizing the PM’s vision of a Viksit Bharat and accelerating India’s journey towards becoming a Global leader in Semiconductors and Electronics.”

Kolkata, 12th June 2024: The cricketing landscape of Bengal is all set to experience a transformative chapter with the debut of the Lux Shyam Kolkata Tigers in the Bengal Pro T20 League, commencing on June 11, 2024. Proudly co-owned by Shyam Steel Group and Lux Cozi, the Kolkata Tigers represent the districts of Kolkata and Hooghly, bringing together the best of Bengal’s cricketing talent under a single banner.

The Lux Shyam Kolkata Tigers, one of the franchises in the Bengal Pro T20 League tournament that was initiated by the Cricket Association of Bengal (CAB) are fully geared to demonstrate the strength and richness of the cricketing talent of the state. This league comprising both men and women cricketers, given Bengal’s historical background and legacy, is expected to scale new heights of excellence in the realm of Cricket. While the Skipper for the Men’s team will be the wicket-keeper batsman Abishek Porel; Mita Paul, the right-handed off-breaker bowler, will lead the Women’s team.

Shib Sankar Paul, Head Coach, along with the Assistant Coach Kanchan Maity, will provide coaching to the Men’s team. Similarly, the women’s team will have the privilege of getting coaching from Head Coach Charanjit Singh Nair and Assistant Coach Trisha Bera. With these eminent coaches for both Men’s and Women’s Teams in place, the teams will get the best of their skill and learn cricketing enabling them to face any challenges in the field.

What the Bengal Pro T20 League now looks for is an energetic, enthusiastic, and exciting season; both the Men’s and Women’s Teams comprising 18 members in men and 16 members in women will play 31 matches in the prestigious Eden Gardens and BCCI-certified Jadavpur University Salt Lake campus grounds. The games will be telecast on popular sports channels and digital streaming platforms like Sports 18, Jio Cinema, Fancode, and Air Bangla for wider public view.

Mr. Saket Todi, an eminent industrialist of the State besides being an enthusiastic Cricket-lover, and Founder of Lux Cozi said, “We are thrilled to introduce the Lux Shyam Kolkata Tigers to the Bengal Pro T20 League. “ He added, “Our mission is to nurture local talents and provide a platform to the young boys and girls to shine and make their presence felt on the national and international stage. We believe that the Tigers will become a symbol of pride and excellence for the people of both Kolkata and Hooghly.”

Mr. Lalit Beriwala, a renowned industrialist in the Steel industry and noted philanthropist, Director of Shyam Steel, also spoke in the same vein. He said, “Our commitment to quality and innovations extends beyond the realm of our steel products to the sports arena as well. By co-owning the Kolkata Tigers, he added , “ we aim to foster community spirit, develop sportsmanship , reinforce the passion for cricket among the youth, strengthen their ability to perform better than ever before and ignite in them greater sense of purpose for delivering the best in the field making India proud in Cricket in the same way our celebrated cricketers had done in the past and the present-day cricketers do now.”

Sourav Ganguly, former Indian National Men’s Team Captain and former BCCI President, and Jhulan Goswami, the highest wicket-taker in Women’s One Day International Cricket, have agreed to serve as league mentors, bringing their wealth of experience and providing valuable guidance to the young boys and girls.

As the Lux Shyam Kolkata Tigers prepare to make their mark, they cordially invite their fans to join them on this exciting journey, be partners in celebrating the vibrant spirit and cricketing heritage of Bengal, and help achieve the Team’s goal of making their bond with the people stronger and sustainable like Shyam Steel products and as reassuring as Lux Cozi products. Lux Shyam Kolkata Tigers’ vision spreads far beyond the visible landscape and encompasses inclusivity through sports and athletics for lasting social benefits.

India, 12th June 2024 — Kaizzen, India’s leading integrated communications agency, is proud to announce its partnership with RedBeryl™, a premier luxury lifestyle management company.

This collaboration aims to enhance RedBeryl’s communication strategy, focusing on brand awareness, thought leadership and reputation management which will subsequently enhance the company’s growth initiatives. RedBeryl offers unparalleled access to the finest experiences, exclusive events, and a dedicated team of lifestyle experts.

Driven by a passion for excellence, RedBeryl paves the gateway to an elevated life, ensuring that each moment is remarkable. The company’s vision is rooted in the vision of the founder; Mr. Manoj Adlakha’s commitment to providing impeccable membership services in India is to curate bespoke experiences that leave lasting impressions.

Commenting on being awarded this mandate, Vineet Handa, CEO of Kaizzen, said, “We are incredibly excited about this strategic partnership with RedBeryl. Their dedication to creating exclusive and personalized experiences positions them as a leader in the luxury lifestyle management sector. Our goal is to amplify RedBeryl’s visibility, enhance its brand reputation, and engage in meaningful conversations with the media.

We look forward to contributing to their communication strategy and supporting their growth trajectory.” Expressing enthusiasm on the collaboration, Manoj Adlakha, Founder and CEO of RedBeryl, said, “At RedBeryl, we believe that life should be full of unforgettable moments. Partnering with Kaizzen resonates with our aim of providing our valued members with unique, tailored experiences.

We are delighted to collaborate with Kaizzen, and their expertise in strategic communications will significantly raise our market visibility and support our ambitious growth objectives.” RedBeryl’s core values of exclusivity, personalization, attention to detail, and exceptional service are at the heart of everything they do. These values guide their mission to deliver unforgettable moments that reflect the individuality of their members.

This collaboration with RedBeryl further diversifies Kaizzen’s portfolio of clients across various sectors such as lifestyle, corporates, HR, start-ups, and technology. Vineet added, “Over the past 16 years, Kaizzen has established itself as a leading multi-practice and full-service PR and digital media agency. We are confident that our expertise will significantly enhance RedBeryl’s public relations and brand reputation, delivering maximum ROI for them.”

Mumbai, 12th June 2024: – Amazon miniTV, Amazon’s free video streaming service, today announced its upcoming series Sisterhood, a captivating drama set in the century-old all-girls convent school, S.I.S.T.R.S., by unveiling its enthralling trailer. Showcasing a tantalizing glimpse into the emotional and engaging world of Sisterhood, the trailer is filled with heartfelt moments and relatable experiences. The series delves into the lives of students at an all-girls convent school, chronicling their journey from childhood through adolescence; and their transition to becoming young women. Featuring a stellar cast, including Anvesha Vij, Nitya Mathur, Nidhi Bhanushali, and Bhagyashree Limaye, Sisterhood will stream exclusively on Amazon miniTV for free from 13th June.

The riveting trailer gives a sneak peek into the renowned institution of S.I.S.T.R.S., a school rich in history and tradition that has been home to generations of young girls. Following the journey of four friends – Zoya, Nikita, Ann and Gargee, the series highlights the strength of their bonds and their unwavering support for one another. As these girls navigate the complexities of school life, the narrative vividly portrays that a school is not merely built from bricks and mortar but is shaped by the countless emotions and experiences of its students. Embarking on a journey of friendship, self-discovery, and adventures, these girls traverse a spectrum of emotions and experiences, from joy, betrayal, and infatuation to competition, quarrels, and misunderstandings.

Amogh Dusad, Head of Content, Amazon miniTV, shared, “We are delighted to present Sisterhood on Amazon miniTV as we continue to deliver on our commitment of offering diverse and relatable content to audiences across the country. This series beautifully captures the complexities of adolescent life set against the backdrop of an all-girls convent school. We take pride in presenting a series that celebrates the power of friendship, explores the nuances of growing up, and delves into the unique experiences that shape us.”

“Sisterhood exemplifies our commitment to producing content that deeply resonates with our viewers. The series authentically portrays the intricacies of female friendships and the path to self-discovery. We’ve always strived to create content that explores the multifaceted nature of human relationships and experiences. Through our partnership with Amazon miniTV, we are excited to share this compelling story with the audience, inviting them to embark on a soulful journey into the lives of the young women of S.I.S.T.R.S.,” shared Shreyansh Pandey, Head, TVF Originals and Executive Producer on Sisterhood.

Reflecting on portraying the character of Gargee in the series, Nidhi Bhanushali expressed, “Bringing Gargee to life in Sisterhood has been a fulfilling experience. Her journey is one of self-discovery and resilience as she grapples with the complexities of a new environment and carving out her identity. Coming from a different background than her peers, she brings a unique perspective to S.I.S.T.R.S., challenging traditional norms. Portraying Gargee has been both challenging and rewarding, and I can’t wait for audiences across India to join her on this emotional rollercoaster only on Amazon miniTV.”

Step into the hallowed halls of S.I.S.T.R.S. and experience the enduring power of friendship with Sisterhood, streaming exclusively on Amazon miniTV for free from 13th June within Amazon’s shopping app, on Prime Video, Fire TV, Smart TVs, or download the app from Play Store.

12th June 2024 – Tute Consult, a leading independent communications and PR agency from India, proudly introduces PALOMAR, an innovative network of independent agencies united by shared values and a bold vision. PALOMAR serves as the definitive solution, with one platform, one network, and as a sole contact point, acting as the ultimate reference for clients both globally and locally. It seamlessly orchestrates every aspect of a clients’ requirements, from initial strategy development to meticulous management and execution.

The PALOMAR network aims to provide an all-encompassing offering for brands seeking to foster campaigns with the objective of integrating their global narratives through strategic networking in target markets. Leveraging exceptional local partners to establish meaningful connections within communities worldwide, it grants clients access to a global network of experts capable of crafting and managing personalized communications activity for specific territories, all whilst maintaining a complete international perspective and effectiveness in global outreach.

With an international presence stretching from Milan to London, Paris, Madrid, Amsterdam, Dubai, New York, Los Angeles and Mumbai, PALOMAR’s member agencies bring unique expertise to the forefront of high-end fashion, beauty, design, lifestyle, and hospitality sectors. The addition of Tute Consult will provide customized solutions to several global brands to build a strong presence in the Indian market which has been showing a promising potential for premium and luxury segments.

PALOMAR blends local insights to develop campaigns that resonate with audiences on both local and global stages.

Offering a wide-ranging suite of services ranging from Strategic PR and Communications Consultancy to Press Office & Showroom, Talent & Influencer Marketing and Social PR & KOL. Its approach ensures that each campaign is designed to maximize impact and relevance, regardless of the geographic location.

Today, PALOMAR’s agency network includes Pilot Room (Milan), Alpha-Kilo (London & New York), Floor X (London), DM Media International, (Paris & Los Angeles), The Communications Lab (Madrid), In House (Madrid), SO PR (Amsterdam), Stephen PR (Dubai), MV PR (New York & Los Angeles), Tute Consult (Mumbai) as members. As the network continues its expansion journey, the goal is to tap into increasingly significant markets, aligning with brand communication and business development strategies.

To succeed in today’s ever-changing business of communications, brands must embrace both an international and integrated strategy, linking effective engagement with local communities, each characterized by unique cultural nuances, consumer behaviors and media landscapes. Recognizing the importance of location-specific expertise within a global framework, PALOMAR addresses these needs through its network of specialized agencies, strategically positioned to understand and engage with diverse audiences. Delivering impactful experiences customized for each niche, PALOMAR ensures that narratives resound directly with their intended audience, reflecting its commitment to a unified global vision, personalized, and adapted to the specificities of each market, from strategy development to execution.

Komal Lath, founder of Tute Consult shares, “Tute Consult is excited to join hands with PALOMAR and contribute to its vision of impactful global communications. Blended with our experience and expertise, this collaboration will enable us to help international brands navigate cultural nuances and build meaningful connections with Indian consumers, while providing our existing clientele with access to a global network of experts.”

“Pilot Room’s vision for establishing PALOMAR focuses on engaging partners with a deep understanding of the international landscape and extensive knowledge of specific markets to meet the evolving needs of our clients. Committed to providing integrated and effective communication solutions, Pilot Room, consistently values localized PR expertise with a global mindset. This allows us to craft campaigns on both local and global scales, tailor-made to individual countries to successfully address brand’s demands. Collaborating with partners aligned with target markets with a tailored, boutique approach to clients, we can develop international and integrated PR strategies that truly resonate within communities worldwide.” says Chiara Fornari, Partner at Pilot Room and Founder of PALOMAR.

A cohesive and connected ecosystem of communication experts that represents the strength of collective effort and shared purpose within the PR industry, symbolized by its name inspired by a resilient sailor’s knot. Rooted in a culture that values and prioritizes relationships, PALOMAR is driven by a unified vision and strives for excellence across all initiatives, experiences, and interactions.

Mumbai, 12th June 2024: TVS Supply Chain Solutions Limited (NSE: TVSSCS, BOM: 543965), a global supply chain solutions provider and one of the largest and fastest growing integrated supply chain solutions providers headquartered in India announced a new 5-year strategic contract with Daimler Truck South East Asia Pte Ltd, a Daimler Truck AG company, for Integrated Supply Chain Solutions (ISCS) service in Singapore.

This contract solidifies TVS SCS as a primary logistics partner for Daimler Truck AG, the world’s largest manufacturer of commercial vehicles, reinforcing the organization’s commitment to delivering exceptional logistics services between Germany and the Asia-Pacific region. Daimler Truck South East Asia conducted a thorough evaluation process before awarding TVS SCS with the opportunity to provide these new services.

“The scope and prestige of this partnership reflect the trust placed in TVS SCS to manage critical supply chain operations”, says Vittorio Favati, CEO of TVS SCS Global Forwarding Solutions.

The collaboration between TVS SCS and Daimler Truck South East Asia aims to address critical operational objectives:

· Establish a robust logistics solution for distributing spare parts and related items.

· Streamline supply chain operations, servicing Daimler Truck South East Asia’s distributor network, dealers, and workshops in 16 countries in the Asia-Pacific region from its strategic logistics centre in Singapore.

· Efficient management of 8,000 SKUs and 65,000 order lines annually, accommodating a diverse range of parts with varying storage requirements.

· Ensure smooth transportation across multiple modes, including air, Full Container Load (FCL), Less than Container Load (LCL), and road transportation, coupled with customs clearance and Dangerous Goods (DG) declarations.

· TVS SCS is delivering a customised IT solution suite, centred on a bespoke online platform that provides inventory visibility and ordering to Daimler Truck Parts Centre (DTPC) Southeast Asia customers. The IT solution also provides DTPC SEA with an integrated capability for inventory management, parts replenishment ordering, parts pricing, invoicing and data analytics.

Mr. Favati emphasised TVS SCS’s delight for the new contract win: “We are thrilled about the opportunity to deepen our partnership with Daimler Truck AG and assist with their strategic goals, particularly the distribution and warehousing solutions in Singapore. The long-standing relationship between Daimler and TVS SCS is a testament to both companies sharing a commitment to operational excellence and innovation.”

Mr. Christoph Stemmer, Vice President Customer Services & Parts, Mercedes-Benz Bus and Special Truck Sales SEA: “We are thrilled to move into a dedicated commercial vehicles warehouse and by doing so, to focus entirely on the needs of our Daimler Truck customers in the region. TVS SCS has been chosen as our logistics partner due to their unique service offer and their performance as a dedicated and passionate warehouse and logistics provider. We are looking forward to a successful collaboration.”

New Delhi, June 11, 2024: The 2nd North India Garment Fair (NIGF 2024) organised by the Clothing Manufacturers Association of India (CMAI) commenced on Jun 11 till June 13, 2024, at the Yashobhoomi Convention Centre (IICC), Dwarka, New Delhi. NIGF 2024 features over 200 exhibitors showcasing a diverse array of menswear, womenswear, and kidswear.

The inauguration ceremony was graced by leading North India retailers, including Manik Jain & Sahil Jain of Aristocrat Garments, Bharat Bhushan Taneja of Paul Garments, R D Gupta of Bindals Group, Ranjit Surana of Bachoomal Collection, Sanjeev Garg of Stanmax, Mohinder Chaudhary and Saurabh Chaudhary of Suvidha Stores, Tarun Langer & Chander Shekhar Mahajan of Yougal Sons as Guests of Honour. Key dignitaries from CMAI present at the Inaugural included Rajesh Masand – President; Rohit Munjal – Vice President; Santosh Kataria, Chairman – NIGF; Rahul Mehta – Chief Mentor and Pankaj Jain – Hon. Secretary – North and other office bearers of CMAI.

Rajesh Masand, President, CMAI, expressed, “The Domestic Garment industry in India is poised for significant growth, driven by the country’s dynamic demographic and economic potential. NIGF 2024 is a testament to CMAI’s commitment to supporting MSMEs and enhancing the garment trade in North India. The upcoming festival season is a crucial period for the Garment industry and hence NIGF 2024 plays a pivotal role in connecting manufacturers with thousands of buyers ensuring they are well-prepared to meet market demands”.

At the Inauguration, Santosh Katariya, Chairman said, “NIGF 2024 has fast developed as a successful platform for Manufacturers from across the country. It offers North India’s Retail industry a fantastic opportunity to meet new Suppliers, new Brands and refresh their merchandise for customers from across India. For the benefit of Exhibitors, we have also organized a Business Networking Session tomorrow with leading Agents & Distributors from pan India”.

NIGF 2024 features a diverse array of garment manufacturers, with over 95% representing MSMEs from various parts of India, including key hubs like Mumbai, Surat, Jaipur, Bengaluru, Indore, Ludhiana, Uttar Pradesh, and the Delhi-NCR region. Retailers from across the country have pre-registered to visit the fair and expected to attend the fair.

By Akash Pharande, Managing Director – Pharande Spaces

The Pune Metropolitan Region Development Authority (PMRDA) oversees an extensive and strategically significant territory now collectively referred to as Greater Pune. It covers both urban and rural regions.

The two key territories under Greater Pune are the Pune Municipal Corporation (PMC) and the Pimpri-Chinchwad Municipal Corporation (PCMC). PMRDA also governs the pivotal Talegaon Dabhade and Lonavala Municipal Councils – the former a strong and growing industrial hub, and the latter arguably Maharashtra’s favourite tourist destination.

Beyond these municipalities, PMRDA also administers numerous suburban and rural areas which are vital for Greater Pune’s expansion and development. These include the rapidly developing industrial hotspots Chakan and Pirangut, as well as Pune’s pre-eminent and pioneering IT hub Hinjawadi.

Among the rural areas are Mulshi, Maval, Khed, Haveli, and Junnar, which are important for their agricultural contributions and potential for future development. Known for their scenic landscapes, Mulshi and Maval are already attracting considerable real estate development.

As can be seen, Greater Pune is vast and diverse and showcases PMRDA’s governance across many major urban centres, IT hubs, industrial zones, and rural areas.

Over the past decade, Greater Pune’s exponential growth stands as a strong testament to PMRDA‘s strategic planning and robust implementation of development initiatives. But is this pace of growth really necessary? Let’s look at the facts.

Population Growth and Urbanization

As of 2024, Pune’s population is estimated to be around 7.35 million in the metropolitan area and approximately 4.44 million within the city limits. Its vast talent pool across all employment categories is Greater Pune’s greatest asset, and this population needs to be accommodated.

It stands to reason that the region’s real estate sector has been booming. According to data from MahaRERA (Maharashtra Real Estate Regulatory Authority), there has been a consistent rise in the launch of new housing projects. In 2023 alone, Pune saw over 50,000 new homes launched, while Pimpri-Chinchwad added 20,000.

Prominent real estate developers have been having a field day – or rather, a field epoch – launching massive projects to aid this expansion. Given that home seekers in Greater Pune are looking for options across categories, a large number of these projects offer modern amenities that cater to the middle and upper-middle-class homebuyer segments.

While the supply of affordable housing projects has been more muted due to decreased demand, the market is replete with options even in this category.

Infrastructure Development

Across the length and breadth of Greater Pune, PMRDA has consistently focused on infrastructure development as a cornerstone of the region’s urban growth. One prime example is the Pune Metro which, in just the first phase, will connect key areas like Hinjewadi, Shivajinagar, and Pimpri. The reduced commute time creates more housing demand across all areas.

Additionally, the 128 km Ring Road will decongest city traffic by giving Greater Pune an alternative road travel route and connecting various parts of the region across major highways and economic zones. For Pune’s economic triple engine of IT, manufacturing, and the services sector, this spells gold and will massively boost trade and commerce. According to recent reports, absorption in Pune’s commercial office space reached 6.5 million square feet in 2023.

Sustainable Urbanization

PMRDA‘s commitment to Greater Pune includes a strong focus on sustainable urbanization. It has now made it mandatory that green spaces and energy-efficient designs be included in all new projects. Also, digital infrastructure, smart transportation, and efficient waste management have been prioritized.

Social Infrastructure

The growth of Greater Pune extends beyond just economic and infrastructural development. PMRDA is keenly aware that for overall quality of life and livability, adequate social infrastructure to support its growing population is of paramount importance. Not surprisingly, the region under its aegis boasts top-grade schools and colleges, hospitals, and recreational amenities.

To summarize…

Under the able administration of PMRDA, Greater Pune’s urban expansion has emerged as one of the most impressive success stories of planned growth, economic prosperity, and sustainable development. It sets a new benchmark for urban and urbanizing India, demonstrating how strategic governance and innovative planning can create a thriving, modern metropolis.

With continued focus on infrastructure, sustainable development, and quality of life, Greater Pune is poised to be a model city for the future, embodying the aspirations of a rapidly urbanizing nation.

About the Author:

Akash Pharande is Managing Director – Pharande Spaces, a leading real estate construction and development firm famous for its township projects in Greater Pune and beyond. Pharande Promoters & Builders, the flagship company of Pharande Spaces and an ISO 9001-2000 certified company, is a pioneer of townships in the region. With the recent inclusion of Puneville Commercial into one of its most iconic townships, Pharande Spaces taken a major step towards addressing Pune’s current and future requirements for fully integrated residential-commercial convenience