Archives June 2024

VST Zetor range of tractors, jointly developed by VST Tillers Tractors Ltd and HTC Investments a.s, announced its entry into the Rajasthan market and delivered the first set of tractors to the farmers of Hanumangarh. VST Tillers Tractors and VST Zetor also inaugurated its first dealership in the state, Sihag Auto & Farm-Tech Pvt Ltd, in Hanumangarh. Mr. K.K. Tiwari, Business Head, Tractors, VST Tillers Tractors Ltd. inaugurated the dealership and handed over the first tractor to customers. Over 1500 farmers attended the inaugural event.

Launched in May 2024, VST Zetor offers 3 innovative tractors, VST ZETOR 4211, VST ZETOR 4511, and VST ZETOR 5011 in the 41 to 50 HP range. These products are jointly developed in India by VST & ZETOR after taking valuable inputs from the farming community in India.

VST Zetor tractors feature an indigenously made powerful, best-in-class DI Engine with UCWLT to get the best mileage, fully constant mesh transmission with helical gears, and VZ Matic hydraulics. Its wider Platform, dual diaphragm clutch, optimum turning Radius, adjustable premium seat, dual-acting power steering and aerodynamic styling ensure ease of operation with desired comfort.

VST ZETOR tractors are best suited for a wide range of applications from land preparation to post-harvest operations. It is highly compatible with all heavy-duty non-agriculture tasks along with all primary, secondary tillage and haulage applications of Agriculture.

VST ZETOR

VST ZETOR embodies a groundbreaking collaboration between VST Tillers Tractors Ltd and HTC Investments a.s., dedicated to delivering high-quality tractors to Indian farmers. Rooted in the principle of ‘Global Technology, made in India,’ the collaboration seamlessly combines VST’s renowned FAST & Frugal approach with ZETOR’s cutting-edge engineering. This synergy ensures both immediate relevance and future preparedness to address the dynamic needs of Indian agriculture.

VST Tillers Tractors Ltd

VST pioneers 4WD COMPACT Tractors and dominates the Power tiller market with over 70% share. Our commitment to trust and transparency strengthens bonds with small and marginal farmers, offering user-friendly, affordable, and technologically advanced solutions for seamless productivity. Expanding into the Higher HP Tractor segment with our Fast, Frugal, and Futuristic product approach. VST offers the widest range of products to its channel partners for most profitable business opportunities.

Hyderabad, 11th June 2024: Bank of Baroda (Bank), one of India’s leading public sector banks, today announced the signing of a Memorandum of Understanding (MOU) with the Telangana State Disaster Response and Fire Services Department to extend the Baroda Police Salary Package offerings to its serving personnel and pensioners. The MoU covers special benefits including enhanced free comprehensive Personal Accident Insurance Cover (PAI), special offers on Yoddha Retail Loans, Debit and Credit Cards, and a host of other benefits.

The MOU was signed between Shri Y Nagi Reddy IPS, Director General of Telangana State Disaster Response and Fire Services Department, and Shri Ritesh Kumar, General Manager and Zonal Head – Hyderabad Zone, Bank of Baroda. The Baroda Police Salary Package offers many benefits to the Telangana State Disaster Response and Fire Services Department personnel, including Personal Accident Insurance Death Cover up to Rs.1.30 crore in case of accidental death on duty and up to Rs.1.26 crore off duty. In addition, it provides Permanent Total Disability cover up to Rs.80 lakh. In addition, all serving personnel are entitled to additional Rs. 5 lakh Personal Life Insurance.

Shri Ritesh Kumar, General Manager and Zonal Head – Hyderabad Zone, Bank of Baroda said, “We are grateful to Telangana State Disaster Response and Fire Services Department for choosing to bank with us. The signing of the MOU gives Bank of Baroda the opportunity to serve the brave men and women diligently serving the people of the state and fulfil their banking needs with a full range of products and services.”

Shri Laxmi Prasad, Director of Telangana State Fire Services and Civil Defence Training Institute, Shri G Venkata Narayana Rao, Addl Director of Fire Services, Shri Sudhakar Rao, Deputy Director of Telangana State Disaster Response and Fire Services Department, Shri Harinatha Reddy, Regional Fire Officer, Shri MVS Sudhakar, DGM, Business Development, Bank of Baroda, Hyderabad Zone, Shri Abhishek Bharti, AGM – Govt. Business, Bank of Baroda, Hyderabad Zone, and Brigadier S K Prasad (Retd), Defence Banking Advisor, Bank of Baroda, Hyderabad Zone were also present during the signing ceremony amongst others.

Mumbai – 11th June 2024 – The Vishwa Samudra Group, one of India’s fastest-growing business conglomerates, with over 15 companies across industries of Infrastructure, Construction, Port Services, Commodity Trading, Manufacturing, and more, is pleased to announce the appointment of Mr. Abhishek Jalan as its Group Chief Financial Officer (CFO).

Mr. Jalan brings with him an impressive background and a wealth of experience in the field of Mergers & Acquisitions, Fund Raising, Corporate Restructuring and Investor Relations.

As a B. Tech & PGDBM having an experience of over 22 years, he has honed his expertise in the fields of Financial Modelling, Business Planning, Audit and Risk Controls, Financial Controls, Budgeting, Strategy, and MIS.

His illustrious career includes successful tenures at renowned organizations such as the Future Group, 7- 7-Eleven India, and Embee Vyapaar Pvt Ltd.

On this note, Executive Director – Vishwa Samudra Group, Mr. Shivdutt Das said, “We are thrilled to welcome Abhishek to our executive team. His deep understanding of the financial landscape and a strategic vision that aligns perfectly with our growth objectives. We are confident that his expertise will be instrumental in guiding the Vishwa Samudra Group through its next phase of development.”

With a proven track record of driving financial growth and implementing strategic initiatives, Mr. Jalan brings unparalleled expertise to our team. His visionary leadership and innovative approach will undoubtedly propel the group to new heights. He will be responsible for the Group’s Finances & Accounting, Estates, Regulatory & Statutory Compliances, Legal and Central Treasury.

Modern Public School (MPS) Shalimar Bagh, Delhi ( India )lauds Evrika Lycei, a top school in Baku (Azerbaijan) on their act of hospitality and respect towards the MPS team during the seven-day academic and cultural exchange program, under the avid leadership of Dr. Alka Kapur, Principal of MPS. Marking a monumental transition it was the first ever Indo-Azerbaijan educational exchange programme in the history of the Republic of Azerbaijan.

The program was a pioneering event wherein the Principals, faculty, and students from both the schools had the privilege to range over each other’s traditions, festivals and teaching practices. While the Azerbaijani teachers were amazed to learn about India’s unity in diversity, their Indian counterparts were fascinated by Azerbaijan’s unique culture, which is a colorful fusion of Islamic, European, and Soviet traditions.

Furthermore, during the academic exchange programme, the faculties from both institutions engaged in in-depth discussions on various pedagogical approaches to education, including interdisciplinary teaching methods. The program continued to be fruitful as teachers from both schools shared the best teaching practices. Also, the principals of the schools, Dr Alka Kapur, Modern Public School, and Ms. Ofeliya Muradova, Evrika Lycei, had discussions over the similarities & differences in the autonomy provided to private schools by the respective governments.

The visits to elegant and historic sites in cities like Gabala and Sheki were windows to study their well-thought-out urban plans and timeless architecture. During this visit, Azerbaijani hosts explained various beautiful facets of their civilization, where education and social values play a pivotal role. These experiences will further strengthen the bond between the two groups, paving the way for lasting friendships and future collaborations.

Upon the exceptional hospitality of the Evrika Lycei School, Dr. Alka Kapur said, “It was an enriching experience to be a part of this cultural and academic exchange. We got an opportunity to showcase our educational values and look into their cultures and traditions, establishing a deeper understanding and appreciation for each other. Also, the academic exchange had numerous advantages such as advanced approaches to teaching, problem-solving, cross-cultural communication and others. I am grateful to the team of Evrika Lycei School for their kind-heartedness and gracious hospitality during our stay in Azerbaijan.”

On the culmination of the exchange program, the Department of Performing Arts of the Evrika Lycei School organized a cultural event where the Indian delegation interacted with the student performers and their parents. Later, both countries felicitated each other with tokens of regard symbolizing the spirit of cultural exchange, which was further followed by the national anthem of both countries; strengthening the ties between the two schools.

Team MPS also had the opportunity to visit the INTERNATIONAL MONTESSORI CENTRE under the same management of Evrika Lycei. This newly inaugurated school is run on the ideologies of Maria Montessori and is headed by a very passionate Director Mrs. Elnara. The school has an incredible infrastructure and visiting this institution was an exceptional experience. The entire Program was conceptualized by Dr. Alka Kapur & Dr. Nurana Huseynova, Head of the pedagogical department of Evrika Lycei School.

Imagine a Superstar with your product in hand on a larger-than-life screen, being enthusiastically watched by Millions & Billions. Isn’t that amazing? Such associations can give brands immense visibility, positioning, brand status, and whatnot.

We can work out association opportunities for upcoming movies, web series & music videos produced by all major production houses.

Tentative Deliverables that you as a brand get for such co-branded associations:

• Official Partner with the film
• Brand logo presence in the opening slate
• Right to film imagery to create co-branded content (subject to brand non-conflict with talent). We could use this on Social media and collateral brandings at your outlets or any other POS
• Meet and Greet with the movie cast.
• Movie tickets or Autographed Merchandise (merchandise to be provided by brand) OR Autographed Film Posters
• Bytes from the lead actors of the film for a co-branded campaign
• Invite to the Movie Premier, if applicable.

Who are we?

Excellent Publicity is an award winning 12.5-year-young company in the Adtech space. We offer a significantly large service basket for a firm, with a portfolio that covers a spectrum of around 3,00,000+ media divided into 4 verticals – Offline, Digital, Sports & Gifting.

We are a young and vibrant team of 150, with zealousness and energy to achieve something extra-ordinary for the brands we associate with, working for our clients from 7 offices/locations across the globe.

What can we help with?

Brand Communication & Creative Strategy
Media Buying & Planning
Offline – Hoardings, Radio, TV, Print, Transit, Cinema & so on
Digital – Social Media, SEO, Influencer, OTT & In-App & so on
Sports – On Jersey, Off Jersey, Athlete Sponsorships, In-stadia & so on
Gifting – R & R programme, Merchandising, Festive gifting & so on
Ticketing & Travel Experience – Sports & Travel experience for all global events
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As Father’s Day approaches, Andal Gems & Jewels is thrilled to unveil a curated selection of timeless classics, redefining men’s jewellery. Crafted for the modern gentleman, our collection features an array of exquisite pieces designed to elevate any ensemble.

Inspired by a desire to reintroduce jewellery styling for men, the collection embraces masculine and fun with a fusion of tradition and modernity offering easy and stylish pieces suitable for everyday wear as well as special occasions. The collection features rings, bracelets and link chains. Rooted in the classic Signet design dating back to ancient Egypt, Andal’s pieces pay homage to tradition while infusing a modern twist, making them perfect for the contemporary man.

From the distinguished allure of our Signet rings to the effortless Link-bracelets and Bead bracelets for a casual yet luxurious look, each piece is meticulously crafted from the finest metals including 18k yellow gold, rose gold, and white gold. Adorned with exquisite gemstones such as diamonds, black diamonds, champagne diamonds, black onyx, tiger eye quartz, malachite, agate chalcedony, and more, the collection exudes luxury and refinement.

Esshitha Guna, the founder of Andal Gems & Jewels, inherits her passion for jewellery from her father, Mr Gunashekar, who has dedicated himself to the same profession. Inspired by this legacy, Andal Gems & Jewels proudly unveils a timeless men’s jewellery collection just in time for Father’s Day.

Show your appreciation this Father’s Day with a timeless treasure from Andal Gems & Jewels that offers unique, meaningful gifts, effortlessly blending style with versatility.

Skip the traditional Father’s Day gift and treat your dad to an adventure based on his interests. It’s time to step into his shoes and give him the luxurious experience of a lifetime as a surprise. Celebrate your bond with tailored activities, making this Father’s Day one he’ll never forget. This year, take a new route for celebrating this day with your father in a new place.

Here are a few suggestions to save you time in choosing the location.

Club Mahindra Madikeri, Coorg

Coorg, nestled in the lush green Western Ghats of Karnataka, is an ideal destination to celebrate Father’s Day. The resort offers the perfect setting to explore the exotic Coorg region and create unforgettable memories with your dad. After a day of hiking and shopping, you can relax in the swimming pool or visit the Ayurvedic spa for a rejuvenating experience. The resort’s three restaurants offer a variety of local and regional cuisine, providing a unique culinary experience for you and your family. The property’s architectural brilliance and natural splendor create a serene atmosphere that is designed for your relaxation and pleasure. Overall, this resort is the perfect getaway for Father’s Day, offering a blend of adventure, relaxation, and luxury that will make your father feel truly special.

Karma Royal Haathi Mahal, Goa

Goa is always a perfect place that leaves you with memories to cherish forever. The resort blends an Indian and Goan atmosphere with modern Western amenities, providing a unique and luxurious experience. The central feature of the resort is a 3-tier pool with a sunken bar, surrounded by landscaped gardens, waterfalls, and a children’s pool. The health and fitness center features a sauna, steam room, and spa offering Ayurvedic treatments, while fitness enthusiasts will appreciate the gym. The resort also offers indoor and outdoor dining options, including Casa Lisboa Restaurant, Jamaica Inn English Pub, and the Terrace, which serves a variety of cuisines. Overall, this resort provides the perfect blend of relaxation, luxury, and adventure, making it the best choice for a Father’s Day celebration.

Club Mahindra Gangtok

Gangtok is the perfect destination for Father’s Day, with its breathtaking viewpoints that offer panoramic views of the city, surrounding hills, and snow-capped mountains of the Kanchenjunga range. A stay in this Himalayan paradise provides a blend of comfort, serenity, and modern amenities. The resort faces the legendary Chola Range and is surrounded by lush green valleys, offering amazing views of the majestic mountains from every room. Nature’s delights are everywhere, whether enjoyed by bicycle or on a nature walk. At the end of the day, relax with a pre-dinner cocktail at the Alpine Bar before dining at the Orchid Restaurant, which offers Indian, Oriental, and Continental dishes. Overall, Gangtok provides the perfect setting for a memorable Father’s Day celebration that your dad will cherish forever.

Sterling Corbett

With its mystic beauty, scenic landscapes, and interesting history, Corbett is the perfect destination for a wild and exotic getaway. Sterling TreeTop Corbett National Park is situated in the Himalayan foothills, amidst forested mountains, offering the most beautiful and relaxing stay without worrying about the scenic surroundings. This is the place to enjoy the enchanting wilderness of nature. Overall, Corbett offers a unique blend of natural beauty and historical significance, making it an ideal destination for a memorable Father’s Day celebration.

To understand the nerve of the audience and strategies your programming isn’t just a one-time effort that streaming platforms have to make to get the ball rolling. It is a task they are assigned daily, where they need to re-invent, re-analyze, take risks, make mistakes, and try again.

However, in a market out there where there is a pool of content that continues to brim beyond consuming capacities, Amazon probably made a then-bold call to branch out their platform, Prime Video into another avenue in the form of miniTV – which was and continues to be free viewing for everyone. Three years later, miniTV has not only managed to boast its loaded library of content but has received several accolades for its understanding of the audience and staying true to its content presentation. Here’s where we try to understand the logistics and decipher its market positioning

In an already cutthroat market of streaming wars where India, while a huge market to cater to – also comes with the struggle of pricing and subscription slabs that make or break their positioning ahead. Someone like Netflix had enough capital and global stature to make their trials and errors but never quite branched out themselves continuing to be a subscription-based system.

Then, when Amazon, who was already offering a much cheaper subscription fee for their original content presented miniTV, which did not compromise on its production value or scale while still offering ‘Free’ viewing. The word ‘free’ always attracts a consumer and when that is coupled with entertainment, it only gets better. What worked wonders for miniTV was that ethics and aesthetics never took a backseat where ‘free’ just became an eyeball-grabbing tool but never misled into watching something that deterred your expectations.

The Pulse of The Country & The Youth

As mentioned above, it is one thing to just navigate through possible ideas and trials with expansion of content but it is another to specifically target a particular demographic that is untapped and still. not limited. With miniTV, the branching out was never limited to just more of the same – if they just made more drama originals, international shows, films, and so on available on miniTV with the only added advantage of being ‘free’, it defeats the purpose of having another facet to explore. Instead, their vision seemed clear from Day 1 that we needed to get to the pulse of the country and mostly. the youth.

The Youth & The Results

The bigger challenge comes with understanding the youth – because let’s admit it, none of us do! And with the attention span and retainment experience of the young ones out there getting lesser and lesser, it becomes an uphill task. However, miniTV seems to have struck the right balance with this where they manage to cast faces that resonate with the younger people out there – who are spread across social media and the numbers are in millions. For the past year and more, we have seen social media influencers cast in fictional roles, stand-up comedians have their own fictional shows, and already-popular teenage actors have popular shows to themselves, spawning returning seasons.

The list is long to name a few. shows like I am sharing with you, Dillogical, Udan Patolas, Adulting, Official CEOgiri, and Yeh Meri Family among others; the more recent arrivals like Jamnapaar, Dehate Ladke Season 2, Chacha Vidhayak Hai Hamare Season 3, Crushed Season 4, Campus Beats, Half CA, Constable Giprade and even a reality show like Hip Hop India – accentuate miniTV’c clear understanding of their viewership and constant need to stay up-top.

The Future

This crystal clarity on their content placement with local and even imported content (which also boasts of Korean, Taiwanese, Mandarin, Turkish, and many other language shows and films) has only furthered what and how miniTV looks ahead. The subtle rise in their production values, having the more conventionally popular faces be a part of their content and gradually increasing share in the market are indicators of how the future looks brighter for them. Indeed not so ‘mini’ anymore. With MX Player content also coming into its bouquet, it’s going to get only bigger and better from here.

11th June 2024: Virgio, a circular fashion brand, announces its launch on AJIOGRAM, the latest venture of Reliance Retail’s fashion hub, AJIO. This collaboration aims to amplify Virgio’s mission of providing guilt-free shopping for environmentally-conscious fashion enthusiasts, reshaping the industry landscape with innovative and pro-planet product offerings.

Through this platform, Virgio will exhibit its design and engage with a wider audience, nurturing a culture of creativity and entrepreneurship within the Indian fashion ecosystem. Customers can now explore and shop the latest collections by Virgio on AJIOGRAM.

With a vision to minimize textile waste and advocate for conscientious consumption, Virgio stands as The Only Good Fashion Company. With a dedication to circularity at its core, Virgio presents a diverse array of chic and modern attire meticulously crafted from recycled materials, organic fibers, and repurposed fabrics. Every item in the Virgio collection embodies the brand’s steadfast devotion to pro-planet practices, seamlessly blending eco-consciousness with style and uncompromising quality.

“We are thrilled to partner with AJIOGRAM to bring Virgio’s collection to a wider audience,” said Amar Nagaraman, Co-founder at Virgio. “This collaboration represents a significant milestone for us, as we continue to expand our reach and connect with conscious fashion enthusiasts across the country. With AJIOGRAM, we aim to make our designs more accessible and convenient for our customers.”

Greater Noida, Uttar Pradesh, 11th June 2024 – Noida International Institute of Medical Sciences (NIIMS) and Hospital, an integral part of Noida International University, announces its notable achievement in the increase of hospital beds from 450 to 750+ within one year. It is a remarkable achievement that will help rural and urban people to get healthcare services accessible at affordable prices. NIIMS Hospital is committed to patient-centric treatment that provides the best experience with care and compassion.

Spanning over 75 acres, NIIMS stands as the largest campus in Noida and Greater Noida. Accreditation by NABH & NABL underscores its commitment to delivering quality healthcare while being environmentally conscious. NIIMS Hospital is fully equipped with an ICU, ICCU, NICU, PICU, and Dialysis units, along with several operation theatres for major and minor surgeries. A fully automated NABL-accredited diagnostic & Molecular Lab ensures accurate diagnostics, including RT-PCR tests. Additionally, NIIMS offers 24*7 emergency services and a fully equipped ICU patient transport ambulance, CT Scan, color Doppler, ultrasound, and a 13.5 KL liquid oxygen plant, ensuring uninterrupted oxygen supply through PSA and cylinders gas manifolds. Throughout the pandemic, NIIMS has been at the forefront, treating 2000 patients and fulfilling its duty to serve humanity during challenging times.

According to Mr. Raj Vardhan Singh, OSD Chairman of Noida Internstional Institute of Medical Sciences & Hospital, expressed his enthusiasm about this milestone, stating, “The significant increase in bed capacity at NIIMS marks a momentous achievement for our institution. It reflects our steadfast commitment to meeting the evolving healthcare needs of our community. With our expanded capacity, we are better equipped to provide compassionate care and medical expertise to a greater number of patients, further solidifying our position as a leading healthcare provider in the region.”

NIIMS Hospital has advanced and modern technologies and instruments that offer quality tertiary care to patients in Greater Noida and its surrounding areas. Under the Ayushman Bharat Scheme, NIIMS provides free medical services and treatments to patients in need. It has established separate rural and urban healthcare centers to facilitate field practice for medical students and extend assistance to needy communities, even in remote areas. The hospital and college pride themselves on state-of-the-art infrastructure, ensuring they stay abreast of the latest trends and advancements in the healthcare industry.

As NIIMS celebrates this momentous milestone, it demonstrates its dedication to serving the community with compassion, honesty, and excellence. With increased capacity and a steadfast commitment to its goal, NIIMS excitedly awaits the continuation of its journey to alter lives and foster a healthier future for all.