Archives July 2024

31 July 2024 India’s dairy industry will see healthy revenue growth of 13-14% this fiscal, as strong consumer demand continues along with an improved supply of raw milk. While the demand will be supported by rising consumption of value-added products (VAP)1, the ample milk supply will be driven by good monsoon prospects.

A rise in raw milk supply will also lead to higher working capital requirements for dairy players. That, along with continued capital expenditure (capex) by organised dairies over the next two fiscals will result in debt levels inching up. Nevertheless, credit profiles will be stable and supported by strong balance sheets.

A CRISIL Rating analysis of 38 dairies accounting for ~60% of the organized segment revenue indicates as much.

Says Mohit Makhija, Senior Director, CRISIL Ratings, “Amidst modest growth of 2-4% in realization, the dairy industry’s revenues are seen rising on healthy 9-11% growth in volumes. VAP segment – a 40% contributor to the industry revenues – will be the primary driver, fueled by rising income levels and consumer transition towards branded products. Rising sales of VAP and liquid milk in the hotels, restaurants, and cafes (HORECA) segment will also support the revenue growth.”

The strong consumer demand will be complemented by improved raw milk supply which is expected to increase ~5%2 this fiscal, due to better cattle fodder availability, given the favorable monsoon outlook this fiscal. Milk availability will be further supported by the normalization of artificial insemination and vaccination processes after facing disruption in the past. Additionally, various measures such as genetic improvement in indigenous breeds and an increase in the fertility rate of higher yield breeds will help enhance milk supply.

Steady milk procurement prices augur well for the profitability of dairies, and their operating profitability is expected to improve ~40 basis points to ~6% this fiscal.

Says Rucha Narkar, Associate Director, CRISIL Ratings, “While the revenue and profitability of dairies will improve this fiscal, debt levels are also expected to increase, mainly for two reasons. One, a healthy milk supply during flush season will result in higher skimmed milk powder (SMP) inventory which will be consumed over the rest of the year. The SMP inventory typically accounts for ~75% of the working capital debt of dairies. Two, continued milk demand will require increased debt-funded investments for new milk procurement, milk processing capacities, and expanding distribution network.”

Despite additional debt contracted for working capital and capex3, the credit profiles are expected to remain stable and supported by low leverage. The gearing of the players is expected to remain at 1.8 times as of March 31, 2025, compared with 1.7 times a year earlier. Debt protection metrics are likely to remain comfortable, too, with the interest coverage ratio seen at 10-11 times this fiscal.

Shib Banerjee appointed as Global Head of Sustainability and Quality, Environmental, Health, and Safety Policy (QEHS)

India: July 31, 2024 – Dormer Pramet, a leading provider of metal cutting tools and a member of the Sandvik Group, is thrilled to announce the strategic appointment of a senior leader to its global sustainability team. Shib Banerjee, who has been appointed as the Global Head of Sustainability and Quality, Environmental, Health, and Safety Policy (QEHS), is set to enhance the brand’s efforts in integrating sustainable practices across its global operations. This move aligns well with the company’s vision of promoting environmental responsibilities and renewable practices within the metal cutting and manufacturing industries.

A recognized diversity and inclusion leader, Shib Banerjee holds an impressive track record spanning over 15 years as a senior leader in delivering QEHS goals for stakeholders and customers across various international companies including Amazon. He is dedicated to embedding sustainability into Dormer Pramet’s business strategy and fostering a proactive safety culture. In his new role, Shib will collaborate with cross-functional teams to implement sustainable practices and QEHS initiatives into business operations, products, and services to inspire the business towards a more sustainable and responsible future.

Commenting on his new role, Shib Banerjee, Global Head of Sustainability and QEHS at Dormer Pramet, said, ” I am honored to join Dormer Pramet and consider this to be an exciting opportunity to drive our sustainability strategy to ensure that our business practices align with our commitment to quality, environmental responsibility, health, and safety. I look forward to collaborating with cross-functional teams to implement impactful initiatives and inspire a culture of sustainability and proactive safety.”

Lee Sa Tan, VP of Strategy and Business Development, expressed her enthusiasm for the new appointment: “We are delighted to welcome Shib to Dormer Pramet. The extensive experience as well as the fresh perspectives that he carries will undoubtedly strengthen our leadership team and open various avenues for growth for us. Shib’s international expertise to deliver on QEHS goals for stakeholders and customers will play a crucial role in driving our global strategy and reinforcing our commitment to excellence.”

Aligned with Sandvik’s overarching sustainability goals, Dormer Pramet globally has been focused on making the shift towards a more sustainable manner of working and conducting business, to create value for all its stakeholders: customers, employees, shareholders as well as society. The brand’s commitment extends beyond internal measures to actively support its customers in achieving their sustainability objectives.

With a long-term global vision to achieve net-zero emissions by 2050, Dormer Pramet has focused on leveraging solar power to meet their energy needs sustainably. They have explored innovative ways to enhance the sustainability of their products and efficiently recycle them, aiming for zero waste and promoting circularity in the manufacturing process. From adopting environmentally friendly packaging solutions to reduce the carbon footprint to transitioning their vehicle fleet from diesel to electric vehicles, Dormer Pramet’s global initiatives embody their commitment to zero harm, zero waste, and zero defects. These efforts serve as a testament to their environmental stewardship and aspiration to lead the industry towards a more sustainable future.

This strategic appointment also reflects Dormer Pramet’s dedication to enhancing its global leadership team and advancing its mission to provide superior products and services while maintaining a strong commitment to sustainability.

Mumbai, July 31 2024, India – Ikonic Me, the hair styling tool brand from the house of SSIZ International Pvt. Ltd., a leading name in the personal grooming industry launches their much-anticipated hot hair brush, the Super Styler. Its chic and elegant design perfectly complements the brand’s campaign narrative, “I’m Super Ready,” serving as an ideal companion for stylish hair care.

Styling hair daily can be a struggle, but with Ikonic Me’s Super Styler Hot Hair Brush, life becomes easy. This tool delivers exceptional results, making every woman feel beautiful, confident and ready to conquer the world. The Super Styler is designed to deliver exceptional styling results, making it a must-have for anyone looking to achieve professional-quality hair styling at home. With this launch, Ikonic Me continues to innovate and lead in the hair styling tool market.

This cutting-edge tool stands out with its unique 60mm wide large heating brush, providing a differentiating feature that sets it apart from competitors. Aesthetically pleasing and functionally superior, the brush promises effortless styling for all hair types.Its Triple bristle design ensures smooth, shiny hair and guarantees optimal heat dispersion with adjustable temperature control (130°C-210°C) for effortless styling and a frizz-free look.

In today’s hair styling industry, consumers increasingly seek tools that offer efficiency and professional-quality results at home. Many products fall short, providing inconsistent heat and being difficult to use, leading to uneven styling and hair damage. Ikonic Me addresses this gap with the Super Styler Hot Brush, combining advanced heat technology and a user-friendly design.

Rayed Merchant, Director of SSIZ International Pvt Ltd, highlights, “Super Styler is a testament to our unwavering dedication to excellence in the ever-growing hair and personal grooming industry. With the launch of the Super Styler, we aim to meet the increasing demands of modern, hectic lifestyles by offering innovative, efficient, and seamless solutions. Whether exploring distant horizons, preparing for an important meeting, or just enjoying a casual night out, the Super Styler is designed to make life hassle-free for every woman across all walks of life. We are excited about this product’s potential to transform hair styling into an easy and convenient routine, reinforcing our commitment to meeting the evolving needs of the customers.”

National, July 31, 2024: Sennheiser, the global pioneer in audio technology and solutions is thrilled to announce the launch of the MKH 8030 Figure-8 RF condenser microphone in India. The MKH 8030 not only unlocks M-S, double M-S, and Blumlein stereo recording options but is also a great choice wherever the highest attenuation of neighboring sound sources is required – be it a PA system whose sound needs to be eliminated or an adjacent instrument that must not be picked up. The sound signature of the MKH 8030 has been carefully engineered to blend in harmoniously with the sound of the existing MKH 8000 series microphones.

Commenting on the launch, Mr. Vipin Pungalia, Country Manager & Director- Sales Pro Audio, Sennheiser India said, “At Sennheiser, we are thrilled to launch the MKH 8030 Figure-8 RF Condenser Microphone in India, marking another milestone in our legacy of audio innovation. Designed for discerning recording professionals, the MKH 8030 sets new benchmarks in precision and versatility with its symmetrical, acoustically open transducer and low-tension diaphragm. This microphone exemplifies Sennheiser’s unwavering dedication to delivering unparalleled audio quality. We are confident that this new addition will empower professionals to capture the finest nuances in sound with unmatched clarity and detail.”

Sennheiser’s MKH 8000 family of RF condenser microphones​
​The MKH 8030 joins the MKH 8020 (omnidirectional), MKH 8090 (wide cardioid), MKH 8040 (cardioid), MKH 8050 (super-cardioid), MKH 8060 (short shotgun, super-cardioid/lobar) and MKH 8070 (long shotgun, lobar) RF condenser microphones. Also part of the family is the MKH 800 TWIN, a dual-capsule microphone whose pick-up pattern can be seamlessly adjusted at the mixing desk during recording, or even after the actual recording during post-production.

Their special RF condenser principle and the symmetrical capsule design endow MKH 8000 series microphones with a combination of advantages that can only be found in this series: Remarkable sensitivity paired with durability in adverse climatic conditions, wide frequency response, a fully floating, balanced output signal, low self-noise, and a natural, coherent sound image with no off-axis coloration.

New accessories for the MKH 8000 series​

To accommodate the left/right orientation of the MKH 8030, the MZE extension tubes of the series have been updated and fitted with a rotatable head, while the MZGE 8000 tube connector has been improved, now featuring a more robust design. New in the accessory portfolio is the MZH 8042 gooseneck, which brings the exceptional audio quality of a connected MKH microphone, for example, the MKH 8040, to the lectern.

In today’s high-pressure, achievement-focused careers, even small mistakes can feel like major setbacks. However, learning from our errors is still incredibly important. But what happens when those mistakes lead to major setbacks? With 35 years of experience in the Indian business landscape, I’ve seen that second chances are not just a nice idea but essential for bouncing back. In fact, more than 60% of successful entrepreneurs have faced and overcome big career setbacks. In this article we will look at the key skills needed to turn these second chances into opportunities for success, sharing insights and strategies to help entrepreneurs not only recover but thrive.

Here are some key skills for your resilience:

1. Adaptive Learning: In today’s world, where 75% of jobs are changing, quickly learning new skills and adapting is key to turning challenges into chances. Entrepreneurs who keep learning can better handle India’s fast-moving market and achieve long-term success.

2. Emotional Agility: With 68% of workers saying stress is a big problem, being able to manage your emotions and stay calm is crucial for business success. For Indian entrepreneurs, mastering this skill helps make better decisions and creates a positive work environment, even during tough times.

3. Sustainability Mindset: With 80% of Indian consumers preferring eco-friendly brands, using sustainable practices is a must for businesses. Adopting this mindset not only helps the environment but also boosts business growth and keeps customers loyal in today’s eco-aware market.

4. Cultural Sensitivity: In India’s diverse market, 65% of businesses say understanding different cultures helps them succeed more. Entrepreneurs who are culturally aware can build better relationships and reach a wider range of customers, making their strategies more effective.

5. Digital Fluency: With a 40% increase in businesses using digital tools in India, knowing how to use these tools is crucial for staying ahead. Entrepreneurs who are good with digital technology can improve their operations and find new ways to grow in today’s tech-focused market.

6. Network Intelligence: 70% of successful Indian entrepreneurs say their growth came from smart networking. Building and maintaining a strong network is essential because it creates new opportunities, provides valuable insights, and leads to important collaborations.

7. Mindful Leadership: 60% of Indian employees say they work better with leaders who are mindful and empathetic. Entrepreneurs who lead with mindfulness create a positive work environment and boost team engagement, which is key to handling challenges and achieving success.

8. Crisis Management: A recent study found that 55% of Indian startups failed because they didn’t handle crises well. Learning how to manage crises effectively helps entrepreneurs deal with problems quickly, reduce damage, and turn tough situations into opportunities for recovery and growth.

9. Financial Acumen: 70% of Indian startups struggle with financial management. Having strong financial skills is crucial for entrepreneurs to handle funding, budgeting, and investments well, turning financial problems into chances for smart growth.

10. Storytelling: In India, 80% of consumers connect better with brands that tell interesting stories. For entrepreneurs, being good at storytelling helps make your brand stand out and creates strong emotional bonds with customers, which is important for overcoming challenges and growing your business.

Conclusion
By training employees, encouraging continuous learning, and offering strong support—like the strategies promoted by Gaurav Bhagat Academy—businesses can open up huge growth opportunities. This approach boosts individual success and can drive your business to grow tenfold. The best employees are those who learn from their past and are eager for new chances, and only the most innovative companies can provide these opportunities. Investing in second chances today means building a stronger, more resilient team for tomorrow.

India, 31st July 2024: In the face of an increasingly volatile global landscape, International SOS, the world’s leading health and security services company, emphasises the need for organisations to address the dual challenges of rising geopolitical risks and the ensuing impact on employees’ mental health and well-being. Insights from the International SOS Risk Outlook 2024 report reveal this pressing concern; the permacrisis environment is taking a significant toll on both organisations and individual well-being, with 65% of risk professionals agreeing that the world has become more dangerous throughout the last year and around three-quarters of them expecting employee mental health to have a significant impact on their organisation this year.1

The global spread of political polarisation has also intensified. Over half (53%) of countries analysed in the 2023 Edelman Trust Barometer report feeling more divided than ever, with distrust in government as a key driver.2 This distrust extends beyond governments, as International SOS Risk Outlook data reveals that employees now trust their employers more than public services as information sources. Growing polarisation can impact workplace dynamics, leading to changes in employee behaviour and increased levels of personal friction. To mitigate these risks, organisations should develop programmes to safeguard their employees, including a comprehensive workplace violence prevention programme, having escalation planning in place, and implementing policies clearly stating acceptable and unacceptable behaviours within their workplace. Early intervention and clear communication can help prevent minor disagreements from escalating.

The relentless cycle of crises creates not only operational disruptions but also a mental health risk for employees. Pre-existing demands for better mental health support have become even more pressing as employees face increased stress, anxiety and burnout from prolonged exposure to geopolitical tensions, cost of living impacts and uncertainty. Almost three-quarters of risk professionals expect employee mental health to significantly impact their organisations this year.1 Organisations must address this head-on, understanding and mitigating the often-multifaceted impact of geopolitical issues.

Commenting on these issues, Sally Llewellyn, Global Security Director at International SOS, underscores the urgency to account for risks linked to geopolitical tensions: “The current geopolitical landscape is a perfect storm of interconnected crises, with cascading effects on global security. Conflicts arise with little warnings, and political instability can rapidly escalate, creating a constantly evolving threat environment. Additionally, organisations face added challenges with the upcoming wave of global elections. As more than half of the world is set to hold national elections this year, a surge of misinformation and disinformation may arise. At International SOS, we have witnessed an increased awareness of misinformation and disinformation in recent years, even in locations where we wouldn’t normally have seen previously.

Dr Rodrigo Rodriguez-Fernandez, Global Health Advisor, Wellness & Mental Health, at International SOS, comments, “Periods of geopolitical turmoil can exacerbate employee mental health challenges. Organisations have a vital role to play in mitigating this and fostering a culture of trust. Clear and reliable communication can be a critical tool for reducing employee stress and anxiety, enabling organisations to cultivate a more resilient and engaged workforce. As we go into the second half of 2024, it is vital for organisations to continuously monitor evolving risks and proactively anticipate and plan for a range of potential disruptions. Organisations require a layered security approach which prioritises their workforce’s security, health and wellbeing, to better equip them to navigate these challenging times.”

International SOS recommends the following strategies for organisations to navigate the rising global geopolitical risks:

1.  Enhanced situational awareness for geopolitical shifts: Implement a comprehensive information gathering and analysis process specifically tailored to monitor geopolitical developments. Ensure access to real-time and accurate intelligence combined with expert insights. Partnering with organisations offering on-the-ground intelligence and access to security experts allows organisations to gain actionable insights to navigate volatile situations and predict potential outcomes.
2.  Targeted crisis communication: Develop a multi-channel and integrated communication plan tailored to employee location, role and specific needs during a geopolitical crisis. This system should include SMS, push notifications and other appropriate channels to maintain consistent contact, confirm employee safety and provide immediate assistance or evacuation as needed.
3.  Scenario planning: Conduct scenario planning exercises for a variety of high-impact, high-probability geopolitical threats specific to the organisation’s global footprint. Use predictive analysis to scenario plan for the most likely, least likely, and best/worst-case outcomes. This preparation enables organisations to anticipate potential impacts and develop strategies to mitigate risks effectively.
4.  Crisis response training: Implement a comprehensive crisis response training programme that incorporates interactive workshops, simulations and e-learning modules to educate employees on geopolitical risks, potential impacts, and response protocols. This should include education on how employees can stay informed and identify misinformation during periods of geopolitical uncertainty.
5.  Mental health support: Provide easy and confidential access to mental health resources and support programmes, including a dedicated employee assistance programme hotline and counselling services to help employees manage anxiety, and stress and build resilience. Foster a culture of open communication and encourage employees to seek support if they are struggling with the emotional impact of global events.
6.  Continuously adapt: Conduct a thorough review after an incident to identify what worked and what did not in the crisis management process. Establish a feedback loop to gather insights from employees at all levels after a crisis to identify areas for improvement in the response strategy, particularly regarding the effectiveness of communication and support during incidents.

India, 31st July 2024: NeoNiche, a leading digital-first full service marketing company, has announced the appointment of Kaizzen as its new public relations partner. Kaizzen will be responsible for developing and executing a comprehensive communications strategy to enhance NeoNiche’s brand awareness, media relations, and corporate reputation. Through strategic initiatives and targeted campaigns, Kaizzen will leverage its PR expertise to reinforce NeoNiche’s presence in key markets and support the company’s ambitious growth plans.

NeoNiche, a leader in advanced integrated marketing solutions and innovative technology, is committed to delivering exceptional experiences and setting new industry benchmarks. NeoNiche’s mission is to build an organization that values individuals, nurtures relationships, and drives innovation. By 2025, NeoNiche aspires to be one of India’s leading full-service marketing companies, excelling in people practices, customer satisfaction, and revenue generation. This vision underscores their commitment to nurturing a supportive environment for team members, consistently delivering outstanding service to clients, and achieving sustainable growth through innovative strategies.

Speaking on the occasion Mr Prateek N Kumar, Founder and CEO of NeoNiche said, “In the post-pandemic world, the event industry has felt a tectonic shift, demonstrating remarkable agility, rapidly evolving across formats with innovation and technology at its core. This dynamic landscape compels us to continually develop groundbreaking solutions and reinvent ourselves to showcase India’s expertise on a global stage. NeoNiche is at the forefront of this transformation, and we believe our partnership with Kaizzen will only fuel our growth further. With their deep understanding of the industry, we are poised to set a new benchmark for global scale, inspiring and transforming businesses worldwide.”

Commenting the new mandate, Mr. Nikhil Pavithran, Group President Kaizzen said, “Brands have changed the communication syntax to interact with stakeholders and experiential outings have become a major part of this new methodology. That being said, the event, exhibition, and marketing industry has also witnessed a remarkable growth, and with this partnership with NeoNiche, we want to bring about a comprehensive understanding to all stakeholders, about the possibilities of tomorrow. With their suite of products and services, in-house expertise and drive to innovate, NeoNiche has the potential to be the pioneers of the desired change in sector, charting the way forward. With equal onus on bringing about change to the media and marketing industries, we look forward to amplify NeoNiche’s visibility and propagate meaningful conversations across the spectrum.”

The collaboration between NeoNiche and Kaizzen marks the beginning of a new era of digital innovation. Together, they hope to establish industry norms, drive change, and impact the future of businesses.

Bengaluru, July 31st, 2024 – Tata Soulfull, renowned for its commitment to delivering tasty, better-for-you millet-based products, proudly announces the launch of Tata Soulfull Masala Oats+ Dal Shakti. This disruptive new variation in the Masala Oats category combines the goodness of Moong dal with its leading Mast Masala flavor. This provides an unparalleled snacking experience that combines nutrition, taste, and convenience.

Tata Soulfull has revolutionized the snacking space with its non-sticky Masala Oats+ made with 25% millets. Like millet, Dal is an ancient Indian grain that is highly consumed by households across the length and breadth of the country. The goodness of the Dal is deep-rooted in the Indian culture, and it is the ultimate comfort food for an Indian consumer. Different types of Dal are consumed in different states. Moong Dal, widely consumed in the form of Khichdi and dal tadka is considered extremely tasty. The new launch of Tata Soulfull Masala Oats+ Dal Shakti combines the taste and goodness of Moong Dal with the non-sticky proposition of the core range. The inclusion of Moong Dal, delivers a strong Dal protein proposition with the convenience of 4-minute cooking time, thus making it a wholesome evening snack. This new product offering comes at an introductory price of Rs 15/-, ensuring nutrition and taste at an affordable price point for consumers.

“Tata Soulfull’s launch into Masala Oats brought disruption to the category and unlocked significant growth. Before Soulfull’s launch, the category was growing at 13%, and since our entry, we have driven category growth to 25%,” said Mr. Prashant Parameswaran, MD & CEO, of Tata Consumer Soulfull. “This successful launch addressed consumer pain points by offering a ‘non-sticky’ proposition with the goodness of oats. We are extremely excited about our latest innovation in the category: Tata Soulfull Masala Oats+ Dal Shakti. Here, we further cater to the core taste profile and love for Indianness among our consumers by including Long Dal in a power-packed nutritional bowl. We believe this will further fuel excitement in the category and make Tata Soulfull Masala Oats+ Dal Shakti a staple in every household across the country.”

Vikas Gupta, Global Head- R&D for Tata Consumer Products said- “Masala Oats+ Dal Shakti perfectly blends the nutritional benefits of oats with the goodness of Dal protein, topped by a unique seasoning specially crafted for the Indian consumer. This product has been thoughtfully designed to offer our consumers a delightful and superior snacking experience.”

Summary: The E-commerce platform Dusaan has expanded into the furniture category with over 300 items. This new furniture collection features products from 20 domestic brands that focus on eco-conscious designs and sustainable materials. The company aims to scale 5X growth within the new category by the end of 2024.

Dusaan, an Indian e-commerce platform specializing in home decor, has expanded its product category to include over 300 high-quality furniture items. With this strategic expansion, the online platform launches its furniture category, increasing its active departments to 10. Through this new launch, Dusaan aims to tap into its existing customer base, especially those building or revamping their homes in tier-I and tier-II cities. The company expects the expansion to advance its goal of bringing a home together and becoming the one-stop shop for all home needs while capturing a significant market footing in India’s USD 22.92 billion home furniture market. With a projection of 5X growth, the e-commerce platform aims to expand its new furniture category by December 2024.

Ms. Simran Kohli, Founder of Dusaan said, “Furniture is among the primary needs for every household, and we are excited to add this new line of products for our customers. With the addition of furniture on Dusaan, we are taking another step towards making home shopping easier for Indian consumers. Bringing all home essentials together is like fitting the pieces of a puzzle, and we are happy to solve it for our customers.”

“Today, India is the world’s 5th largest exporter and the 4th largest consumer of furniture. The young generation, especially those moving to cities for a better quality of life, is looking for high-quality furniture that reflects their personality. This growing interest in budget-friendly modern furniture is driving the demand for eco-conscious and durable items. And, as an online platform focused on home needs, we aim to cater to this interest through our thoughtfully curated furniture collection.

During our selection process, we vetted each product’s manufacturing and material quality before adding them to Dusaan’s platform. We made it a point to visit factories to ensure that all the products are made with durable and sustainable materials to offer our customers value for their money.” added Ms. Kohli.

Dusaan’s latest furniture collection from more than 20 vetted Indian brands features multiple items, including desks, beds, tables, racks and table trolleys, chairs, poufs and stools, TV units, shelves, and storage units, which completes the home. Along with the classic furniture items, accent and statement furniture pieces ranging from have also been included to cater to the young demographic. The furniture brands prioritize eco-conscious designs and durable materials like sustainable wood, macrame, jute, and rattan, enabling Dusaan to cater to the growing demand for sustainable and eco-friendly home furnishings in India. It has conducted a series of manufacturing and material checks before making the products available on the platform. The new furniture category is already live on Dusaan’s platform, and the company is in the process of onboarding international furniture brands to offer more choices to its customers.

Dusaan has over 400 brands, with more than 50 international brands, and plans to add more categories that are essential to the home to capitalize on the growth of the home decor market segment, which is expected to grow at a CAGR of 8.78% between 2024 and 2029. The online platform is also exploring collaborations with indigenous and international brands, especially women-owned and eco-friendly labels, to diversify its product offerings.

New Delhi, 31st July 2024: Greendzine Technologies Pvt. Ltd., a leading provider of electric mobility solutions, launched its “Manomation” campaign at the India Warehousing Show held from 11-13 July 2024 at YashoBhoomi in Delhi. The company showcased its MOPTro products at Pavilion C-32, emphasising the importance of integrating human intelligence and machine efficiency to create a balance between technology and human workforce in an era of increasing automation.

The Manomation campaign addresses the need for a balanced approach to alleviate the concern of Job loss due to complete automation by promoting a collaborative approach that leverages the strengths of both humans and machines. Greendzine believes that while automation is inevitable, complete automation in Indian warehouses may take longer to implement, making Manomation a viable growth strategy for the Indian warehousing industry.

“We are excited to launch our Manomation campaign at the India Warehousing Show, which provided an excellent opportunity to engage with industry leaders and demonstrate how our MOPTro products embody the spirit of Manomation,” said Anjan Kumar, Co-Founder and CEO of Greendzine Technologies. “By combining human expertise and automation, we aim to drive efficiency, diversity, and sustainability across the supply chain while ensuring that the human workforce remains an integral part of the process.”

The event also highlighted the importance of diversity in the supply chain, aligning with Greendzine’s #Diversity and #MOPTro campaign. The MOPTro products are designed to empower employees with user-friendly technology that enhances their capabilities and reduces physical strain, promoting a more diverse and inclusive workforce.

Delegates, participants, and exhibitors at the event agreed that sustainability is crucial for business growth, and electric vehicles must be an integral part of their sustainability goals. Greendzine’s MOPTro products address this need by offering eco-friendly solutions that reduce the carbon footprint of logistics operations.

The company’s solutions have been proven to reduce attrition, increase productivity, and lower operational costs – the three key drivers for implementing new technology and automation solutions in the workplace. As the Indian warehousing industry is poised for double-digit growth over the next five years, with the average warehouse size increasing from 30,000 sq. ft. to 50,000 sq. ft., Greendzine is well-positioned to support this growth with its MOPTro products and Manomation philosophy.