Archives July 2024

1st July 2024  Chennai, Tamil Nadu, India  MagickHome, a pioneer in the home interior domain in North America, is expanding its India footprint with a second home interior hub in the country in Coimbatore. Located on Trichy Road, the hub was inaugurated on 15th May 2024. This significant step comes months after the brand’s debut hub in Chennai received an overwhelming response.

MagickHome offers an exclusive and extensive curation of globally acclaimed and award-winning designs for home interiors, including modular kitchens, bedrooms, bathrooms, and furniture. With over 30 years of experience in the global market, you can expect nothing but the best from the brand for all your home interior and furniture needs. MagickHome’s collection effortlessly blends aesthetics with functionality, ensuring your homes are both practical and indulgent within your desired budget.

One can feast their eyes on the brand’s ravishing world-class offerings at both the Chennai and Coimbatore home interior and furniture hubs or they can do it at the convenience of their homes on MagickHome India’s website. Clients can also request for a home visit, where they can consult MagickHome’s exceptionally skilled in-house design team to transform their homes just as they have imagined.

Expressing his views on the launch, Mr. Indrakumar Pathmanathan, CEO and Founder of MagickHome said, “MagickHome is redefining modular home interiors in India and our Coimbatore chapter is just one stepping stone to our comprehensive goal. I proudly announce that along with our expansion plan to different cities in India, we will also be foraying into the furniture and home décor vertical to further fulfil our promise of a comprehensive interior design experience under one roof.”

Explaining how the Coimbatore chapter came into being, Mr. Ganesen Viswanathan, Vice President, said, “Coimbatore is one of the fastest growing cities of the country and it was an absolute no-brainer to capitalise on the strategic advantages this industrial hub posed. While close proximity to our India headquarters in Chennai was an advantage in providing the best services to our clientele here, the plan was to penetrate into this flourishing tier-2 market with the idea of making premium modular interiors available and affordable for all. Our Coimbatore chapter will definitely help us create a stronghold in the southern Indian market in the near future. And we are also right on track to open 30+ hubs across the country in the next three years.”

1st July 2024  Gurugram, Haryana, India  In a significant step towards environmental sustainability, Elan Foundation, the philanthropic arm of Elan Group, has pledged to cultivate more than 25,000 plants and trees in Gurugram on the occasion of World Environment Day. This initiative aims to contribute to the reforestation of the city and promote ecological balance.

A diverse selection of plants and trees is being planted at various locations across Gurugram. The entire plantation drive is set to be completed within June 2024, demonstrating the Elan Foundation’s commitment to efficient environmental action. This initiative aligns perfectly with the theme of World Environment Day 2024: ‘Land Restoration, Desertification, and Drought Resilience’, underscoring the importance of combating land degradation and promoting sustainable land management practices.

Commenting on the initiative, Mr. Akash Kapoor, Director, Elan Group said, “With our ambitious pledge to cultivate more than 25,000 plants and trees on World Environment Day, we are embodying the ethos of responsibility and action. Each sapling planted represents a promise to nurture, protect, and sustain our precious environment. Our effort to strengthen green cover underscores our unwavering dedication to mitigate environmental impact.”

Elan Foundation has a history of undertaking similar environmental initiatives, reinforcing its dedication to ecological conservation and community well-being. The post-plantation care of the plants and trees will be meticulously managed by the Elan Foundation to ensure their healthy growth and sustainability.

1st July 2024  New Delhi, Delhi, India Sony India today unveiled the latest additions to the automotive sound revolution, the XS-162GS and XS-160GS car speakers. Engineered for those craving an auditory upgrade from their factory car audio, the new GS line-up promises a transformative journey with its finely tuned acoustics.

The XS-162GS offers 16 cm (6½”) 2-way component speakers, while the XS-160GS presents 16 cm (6½”) 2-way coaxial speakers. Crafted with precision, these speakers boast features like a composite polypropylene cone woofer for rich bass, foam rubber surround for responsive notes, and silk soft dome tweeter for natural sound dispersion.

Sony India’s commitment to sustainability shines through with eco-conscious packaging and reduced ink usage, reflecting their dedication to environmental responsibility.

The XS-162GS and XS-160GS car speakers are specially tuned for India and tailored to cater to the preferences and needs of the Indian market. With a peak power of 350W and an RMS of 60W, both models offer enhanced clarity and powerful audio output with clear sound reproduction.

Key Features of XS-162GS and XS-160GS Speakers:

Composite polypropylene cone woofer: Optimally designed polypropylene diaphragm gives deep bass while suppressing peaks and dips in the mid and high-frequency smooth integration with the tweeter.

Foam rubber surround: The woofer surround material is made of foam rubber, manufactured with an air-filled matrix structure that is lightweight and durable, providing optimal damping characteristics for responsive bass notes.

Silk soft dome tweeter: Based on technology developed for our premium speaker designs, the soft-dome tweeter boasts a flat frequency response and wider dispersion. In addition, its silk diaphragm contributes to natural and smooth sound with good internal loss.

Dynamic air diffuser: The integrated Dynamic Air Diffuser ensures efficient air circulation for smooth cone travel and cooling of the voice coil.

Progressive height rate spider: The acoustically optimized spider allows for higher power handling and airflow, with a profile designed for more rapid and precise cushioning of the speaker cone.

Easy installation: The smaller tweeter chassis and shallow woofer basket decrease physical interference with factory grilles, enabling easy installation in a wider variety of vehicles.

Phase plug (XS-162GS Only): The resonance damping phase plug on the woofer helps realise the ideal frequency response, right up to the crossover point with the matched tweeters.

Supplied tweeter mounts/ adaptors (XS-162GS Only): The newly designed angle mounts and surface mount adaptors assure flexible installation in various types of vehicles for best acoustic results.

In-line crossover networks (XS-162GS Only): The in-line crossover networks enable easy wiring realising installation in a wider variety of vehicles.

Environment in mind

Sony’s products are not only designed to be stylish but also with the environment in mind. For the GS line-up individual packaging, 98% of the cushions are made of paper materials, and compared to the prior model, printed information has been carefully considered for simplicity and length to reduce printer ink usage by approximately 90%, reflecting Sony’s commitment to reducing environmental impact.

Availability

The new line-up is available at select car dealers across India.

1st July 2024  Mumbai, Maharashtra, India  Bisleri International, established by Mr. Ramesh Jayantilal Chauhan, the pioneer in the carbonated soft drinks industry in India with a legacy of creating some of the most iconic brands, has announced Aditya Roy Kapur as the new brand ambassador for Bisleri Limonata.

Bisleri Limonata blends the zest of lime with the coolness of mint, delivering a refreshing experience for consumers. The launch of the vibrant #DoubleTheChill campaign aims to highlight this unique product experience, establishing strong recognition for Limonata’s distinctive flavor blend. Unlike other drinks in the segment, Limonata’s combination of lime and mint sets it apart.

Aditya Roy Kapur, embodying the essence of the brand with his cool and refreshing persona, has a strong fan following, especially among Gen Z. His association with Limonata helps to solidify the brand’s image and appeal to this key demographic.

The Bisleri Limonata #DoubleTheChill campaign was conceptualized and crafted by Bisleri’s in-house creative team. Demonstrating their exceptional creativity and deep understanding of the brand, the team delivered a compelling narrative that resonates with Gen ‘Z’. The strategic brand association with Aditya Roy Kapur was managed by Wavemaker and Group M ESP.

Tushar Malhotra, Director of Sales and Marketing at Bisleri International said, “Bisleri Limonata stands out in lemon beverages with its lime and mint combination and has won over millions of consumers. Aditya Roy Kapur is a great brand fit as he is one of the coolest actors today with an easy-going charm. With this campaign, we’re set to strengthen our bond with GenZ consumers and drive even greater demand for Limonata.”

Aditya Roy Kapur commented, “I’m excited to embark on this refreshing journey. Limonata’s invigorating taste and zest for life perfectly aligns with my own outlook. I enjoyed being part of the campaign because it has such a chill and fun vibe and should be very enjoyable for the consumers. This besides, I am happy to collaborate and be a part of the Bisleri family.”

The integrated launch of the campaign will be promoted across various platforms, including television, digital media, out-of-home media, delivery vehicles, trade marketing, OTT platforms, and more.

1st July 2024 New York | Mumbai, Maharashtra, India New York, one of the world’s most vibrant cities, is renowned for its towering skyscrapers and bustling atmosphere. Times Square, a symbolic landmark of the city, is famously illuminated by numerous digital billboards and advertisements, showcasing businesses that operate around the clock. Securing a spot on these billboards is notoriously expensive, reserved for high-profile brands and significant messages.

Indian business tycoon Ronnie Rodrigues who is also has recently achieved this milestone, features on a Times Square billboard to celebrate a deeply personal occasion. To commemorate his twins, Charles and Caaden’s 10th birthday, and his mother’s 75th birthday, Rodrigues organized a grand celebration in New York. He flew his family, friends, and office staff to the city, marking the special event with a heartfelt message displayed prominently on a brightly lit digital billboard in Times Square.

This gesture stands out, as few Indians have had the honor of featuring on Times Square billboards. Rodrigues’s use of this iconic platform for a non-business purpose is unique, making this celebration a memorable and remarkable moment in his life and in the annals of Times Square history.