Archives August 2024

Mumbai, August 2, 2024: Sony SAB’s ‘Wagle Ki Duniya – Nayi Peedi Naye Kissey’ follows the daily struggles and triumphs of the Wagle family. In recent episodes, Rajesh (Sumeet Raghavan) becomes obsessed with the turtle and rabbit comparison. Provoked by Atharva’s (Sheehan Kapahi) ongoing criticism, he starts taking reckless risks, including investing in stocks by mortgaging Vandana’s jewelry. His actions push the boundaries of sanity, causing growing concern among his loved ones.

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In the upcoming episodes, Vandana (Pariva Pranati) discovers Rajesh’s gambling problem and his extreme attempts to earn Atharva’s approval. Despite her efforts to address his strange behavior, their relationship gets strained, leading to frequent conflicts between the once inseparable couple. The growing rift between Vandana and Rajesh starts to affect the entire family, leaving them worried about the situation.

Will the Wagle family find a way to resolve Vandana and Rajesh’s issues and get things back to normal?

Sumeet Raghavan who plays the role of Rajesh Wagle said, “Raj and Vandu have always been the ideal couple. For 3 years, viewers have seen them navigate life’s ups and downs without ever turning against each other. However, Rajesh’s recent reckless behavior and his wild actions push Vandana to her breaking point. She feels that parents shouldn’t have to change fundamentally just to satisfy their teenage children. The challenge now is for Rajesh to understand this. The growing distance between them will undoubtedly concern everyone and it will be interesting to see how our once-perfect couple resolve their issues.”

Tune in to watch Wagle Ki Duniya – Nayi Peedi Naye Kissey on Sony SAB from Monday to Saturday at 9 PM

August 2, 2024 – Mercom India named Inspire Clean Energy, a Mumbai-based solar asset, operations, and maintenance management company, the winner of its coveted startup pitch competition at the 2024 Mercom India Renewables Summit held on July 25-26.

Inspire Clean earned the distinction with its anti-theft lock system, designed to eliminate copper cable theft in solar projects, a significant problem plaguing large-scale solar projects in India. With three product options available — Plain Vanilla, Hooter, and IoT Sensor — these devices secure cables, making them hard to remove without triggering alarms or real-time alerts.

The company emerged from a field of India’s most promising clean energy startups that participated in the pitching competition. The startup competition added a dynamic entrepreneurial spirit dimension to the Mercom India Renewables Summit, an exclusive annual gathering where energy industry leaders and policy decision-makers convene to shape India’s clean energy future.

“At Mercom, we are committed to fostering innovation and supporting startups that drive the energy transition. The Mercom India Renewables Summit is the perfect venue to showcase the entrepreneurs and companies developing the clean energy technologies of the future,” said Raj Prabhu, CEO of Mercom Capital Group.

The Mercom India Renewables Summit gave the eight startups a unique opportunity to showcase their innovative products to investors and industry executives who would make up their potential customers. The event is an important initiative from Mercom India to promote technology, innovation, and entrepreneurship in India’s renewable energy sector.

The competition finalists were selected from a pool of applicants from across India who pitched their ideas to an expert panel of judges, including: Shishir Garemalla, Head of International BD at Kiwa PVEL, Mayank Mohapatra, Corporate Innovation Lead at Go Massive, Shankar Sivan, Partner at Refex Capital, and Mercom’s CEO, Raj Prabhu.

After winning the competition, Inspire Clean Energy was awarded prizes that included:

• Cash prize of ₹100,000
• Advertising and marketing package worth $7,500 from Mercom India
• Certificate from Skill Council of Green Jobs, a Government of India Initiative

The other seven finalists were Buyofuel, SuryaLogix, TriNANO Technologies, Sandha Energy Innovations, Prayogik, MOTORAMA EV and Urja Sathi. The lineup demonstrated India’s vibrant startup ecosystem in clean energy, which leverages cutting-edge technologies and innovative business models to drive the country’s transition to a cleaner, more sustainable energy future.

Exhibits globally tested and certified products in the 2W and OHT range at the three-day event

Hyderabad, August 2nd, 2024: Eurogrip Tyres, one of the fastest-growing global brands in the powered 2-wheeler, 3-wheeler and Off-Highway Tyre categories, participated in Latin Tyre & Auto Parts Expo in Panama and exhibited their latest products at booth number 237.

The exhibition which started on July 31st will go on till 3rd August 2024 at Panama Convention Centre, Panama.

The tyre major displayed off-road tyres used in Construction Machinery Industries, Tractors, Tillers, Ballers and other Agricultural Machineries and 2W Tyres for adventure touring, steel belted radials for superbikes, high performance 2-wheeler tubeless tyres and 3-wheeler tyres including popular patterns such as Climber, Bee Connect, Roadhound, Trailhound STR, Terrabite, Badshah, Beamer VS, Jumbo TL and Jaya LX. In the Off Highway Tyre segment, various models of Industrial and Agricultural tyres were showcased.

Commenting on the participation in the prestigious expo, Eurogrip Tyres’ spokesperson said, “Latin America and the Caribbean are important markets for Eurogrip Tyres and undoubtedly, Latin Tyre & Auto Parts Expo is an important event to be a part of. It is very encouraging to see a plethora of visitors in our stand and we are happy to showcase our product range and engage with them. We are sure this will aid our brand’s exponential growth in the LATAM region.”

Two new off-highway tyre patterns – one in construction and one in agriculture were launched at the exhibition. One of the newly introduced patterns was BL 54 L-4 tyre which can be used for heavy duty construction applications. The most popular size in the Americas – 19.5L-24 – was on display. The BL 54 has a deep tread design and is best suited for backhoe loaders, industrial tractors, compact wheel loaders and telescopic handlers for highly abrasive surfaces. This is the first L-4 tyre for construction segments with rim sizes 18 inches and above. There are 6 more sizes which will be launched in the first quarter of 2025.

The TR 72 R-2, the other pattern, which was launched, is a very deep lug tractor tyre best suited for extremely wet underfoot conditions, like in paddy and sugarcane cultivation. The TR 72 is designed to provide high traction in slushy conditions. The deep R-2 treads can dig deep into the soil to provide consistent traction with minimal slippage. The ideally angled and spaced lugs provide excellent self-cleaning, which in turn aids better traction.

More than 650 international exhibitors from tyre manufacturers, tyre service, re-treading and repair companies, auto parts manufacturers, auto service, tools, and equipment to leading companies in the lubricant and oil industry are participating in the event. The show also has educational and training sessions with top industry leaders and networking events, as well.

Mumbai – 2nd August 2024: Women Leadership Circle (WLC) and 360 ONE are pleased to announce a significant collaboration aimed at empowering women in corporate India and redefining the narrative of women in leadership and entrepreneurial roles.

360 ONE is a leading wealth and alternatives-focused asset management group based in India with over US$ 56.3 billion assets under management, serving 7,200 HNI and ultra-HNI families, in building and preserving their wealth and legacy. Renowned for cultivating a workplace where women lead and are valued, 360 ONE, will provide WLC an ecosystem of women trailblazers sharing, inspiring, and empowering each other and future generations of women leaders—with opportunities such as sponsorships, financial backing, and strategic guidance to foster a dynamic ecosystem for professional women.

Women leaders face unique challenges due to systemic barriers and societal stereotypes, necessitating a dedicated support for women in senior leadership and boardroom positions. The underrepresentation of women in the workforce, coupled with issues of parity and equal opportunities, underscores the need for platforms that encourage, nurture, and mentor women. Women Leadership Circle (WLC) addresses this need by providing women leaders and entrepreneurs with resources, networks, and mentorship, enabling significant career growth and a global footprint.

Key Highlights of the Partnership:

Sponsorship and Financial Backing: 360 ONE will provide sponsorship and financial backing for WLC’s learning programs, closed door events, and other women-led activities.
Women on Boards Program: The collaboration will enable the success of initiatives such as Women on Boards, creating opportunities to increase women’s representation in boardrooms while providing access to learning, growth avenues, and placement opportunities.
Diversity, Equity, and Inclusion (DE&I): Aligning with WLC’s vision, 360 ONE aligns is committed to driving change for women in the Indian workforce. Through this collaboration, WLC will leverage sponsorship to create an environment where women in leadership roles can flourish, contributing significantly to the collective advancement of women in professional and entrepreneurial roles.
Encouraging Coaching and Mentorship: By partnering with 360 ONE, WLC will receive sponsorship for research papers, coaching and mentorship programs, and closed-door events such as TRIBE, which create safe spaces for professional and personal growth among other WLC properties.

Jaya Mehrotra, Founder of Women Leadership Circle, said, “WLC isn’t just a platform; it’s a movement empowering woman to claim their rightful place in boardrooms and the entrepreneurial world. WLC is aimed at mentoring women leaders by providing an ecosystem with access to resources, experts, coaches, and placement opportunities. By joining forces with 360 ONE, WLC can support more women in their journey and curate the future generation of women leaders.”

Anupama Sharma, Executive Director, 360 ONE, said: “At 360 ONE, we recognize the importance of a strong women community and are honoured to partner with the Women Leadership Circle, leveraging the unique power of women to transform boardrooms, build great brands, and businesses. We look forward to supporting their journey by providing access to capital, mentorship, and networking opportunities. Together we will reshape the narrative of women in leadership and entrepreneurial roles in corporate India.”

Shilpa Bhagat, Co-creator, Women Leadership Circle, said, “We are reinforcing our commitment to fostering inclusivity and innovation and strengthening our collective vision of creating a future where women excel and lead across all sectors. We remain committed to creating a thriving ecosystem of women leaders where we can empower them to break barriers and reach their full potential.”

New Delhi, 2nd August 2024: Motorola, a global leader in mobile technology and innovation  launched the motorola edge 50 in India. A smartphone which is full of life, full of art and engineered for effortless creative expression. The motorola edge 50 is the latest addition to Motorola’s premium category of edge smartphones and it comes with numerous disruptive features such as an MIL- 810H military grade durability and IP68 underwater protection which makes it the world’s slimmest IP68 MIL-810H miliary graded certified durable smartphone. It features the segment’s best moto AI powered camera with Sony sensor LYTIA 700C and also boasts a 6.7” 1.5K Super HD+, HDR 10+ pOLED curved display along with various other premium features.

The motorola edge 50 is thoughtfully crafted with a sense of harmony and it gives a comfortable in hand feel with symmetrical curves flowing through every element of its design. Starting from the soft, natural-feeling vegan leather and vegan suede finish to the exceptionally slender and lightweight body with a streamlined camera housing makes the smartphone feel premium and comfortable to hold. The design of the motorola edge 50 is as durable as it is elegant. Offering never before seen standards of durability with an IP68 rating, which means it can withstand dust, dirt, and sand, along with submersion in 1.5 meters of fresh water for up to 30 minutes. Additionally, Motorola is pushing the boundaries of smartphone technology with the edge 50 as it boasts latest military standards MIL-STD-810H for durability, which implies that the smartphone has passed 16 rigorous tests for durability and extreme environmental conditions and can withstand shocks, vibrations, accidental drops, extreme temperatures, high humidity, low altitude pressures and more, all while maintaining a sleek, perfectly balanced design. Even the display is protected against cracks and scratches with Corning® Gorilla® Glass 5, so users never have to worry about accidental damage to the phone.

The motorola edge 50 features the pro level Sony – LYTIA™ 700C Camera sensor with incredible AI features powered by motoAI and google photos AI. The 50MP main camera uses the Sony – LYTIA™ 700C sensor for ultrafast capture with low noise in dark environments and the Ultra Pixel sensor captures more light with larger 2.0µm pixels. Users get true-to-life images with more detail, richer colors, and subtle textures owed to moto ai which works in the background, instantly analyzing the photo and blending exposures. Motorola is introducing a new Auto Night Vision feature which allows the users to capture stunning low-light shots 15x faster than the previous generation. This is Motorola’s fastest Auto Night Vision ever, automatically detecting ambient lighting and adjusting the settings accordingly, so users can click photos in low light and never miss the perfect moment. Its 10MP telephoto camera captures subjects at a distance with incredible detail and users can see every scene clearly from 3x the distance with optical zoom, or use advanced hybrid zoom for 30x the distance. Optical Image Stabilization smooths out unwanted shakes and moto ai helps retain the details, achieving crisp and beautiful results even when zoomed all the way. The third sensor in the rear camera system of the edge 50 is a 13MP Ultra-Wide camera with Macro Vision. It expands the user’s view, allowing them to take stunning shots of landscapes with a 120º ultra-wide angle lens which can capture what the eyes see, fitting more of the scene in the frame than a standard lens. For extreme close ups, there’s built-in Macro Vision, which brings users 4x closer to the subject than a standard lens, so they can capture tiny details as close as 3 cm away from the camera. On the front, the motorola edge 50 flaunts a 32MP selfie camera which can shoot breathtaking videos in 4K resolution and deliver 4x better low-light sensitivity with Quad Pixel technology, which combines every four pixels into one for brilliant results.

Working behind the camera sensors, moto ai image processing analyzes multiple frames of a photo and blends exposures to create a true-to-life image. Unlike other methods, it works directly on the uncompressed image to preserve hidden details, richer colors, and subtle textures. And these moto ai enhancements apply to videos, too. For instance, when recording a video, Adaptive Stabilization will automatically adjust to the user’s movement, providing extreme stabilization when they need it. The edge 50 users can also opt for the Long Exposure feature to hit on moving water or light trails with a single tap—no professional equipment needed. Users can access amazing google photos editing and AI tools, including Magic Editor, Magic Eraser, Photo Unblur, and more to effortlessly enhance your photos and videos and bring memories to life. AI Magic Eraser removes unwanted background distractions in just a few taps. Users can reimagine their photos with Magic Editor using generative AI and can edit, hold and drag to reposition, or pinch to resize.

Apart from camera features, moto ai also bring couple of generative AI features such as style sync with AI generative theming, magic canvas with text to prompt image generation, and several other cutting-edge innovations.

The motorola edge 50 boasts an incredible 6.7” 1.5K Super HD curved pOLED display with 1600 nits peak brightness and nearly borderless bezels. Users can enjoy clearer, more vibrant pictures with sharper details and less pixelation owed to Super HD (1220p) resolution, which delivers 13% better resolution than the previous generation and even watch HDR10+ movies, shows, and more in a billion shades of true-to-life color. The ultra-fast 120Hz refresh rate makes switching between apps, playing games, and scrolling through content incredibly smooth and fluid. Plus, the refresh rate adjusts automatically based on the type of content on the screen, and with a low latency 360Hz touch rate, users will experience far more responsiveness than a standard display. Its vivid pOLED HDR10+ display delivers infinite contrast of deeper blacks and over a billion colors with wide DCI-P3 color range standards. Moreover, high brightness mode automatically adjusts the display outdoors so it’s easier to see, capable of reaching peak brightness levels of up to 1600 nits. It also features stereo speakers with Dolby Atmos for an immersive multimedia experience. Users can listen to professional-level audio thanks to the Hi-Res certified sound system. With wider dynamic range and 3x more data rate, they won’t miss any details and just experience music as the artist intended, listening to Hi-Res audio on streaming apps, on both wired and wireless headphones or external speakers.

In terms of processing power, the motorola edge 50 is powered by a Snapdragon® 7 Gen 1 Accelerated Edition. It is built with superior 4nm technology that will deliver years of proven performance and users can unlock amazing AI-powered experiences, use pro-level photography features, watch smoother content, and enjoy outstanding power efficiency. While being future proofed for upcoming networks thanks to 5G and Wi-Fi 6E support. This high-performance device is backed up by a massive 5000mAh battery and 68W TurboPower™ charger so it fuels up fast. Plus it also comes with the segment leading 15W TurboPower™ wireless charging for a hassle-free charging time. There is also support for reverse power charging to charge other devices in the ecosystem.

With 256GB of built-in storage, users have tons of room for their favorite shows, movies, songs, apps, and games. Plus, RAM Boost temporarily turns available storage into virtual RAM whenever they need some extra speed, so they can open apps faster and switch back and forth with ease. Apps and information stay ready in the background with up to 8GB of RAM so everything runs smoothly. Furthermore, the motorola edge 50 uses advanced thermal components to regulate heat produced during high performance. With a large 4516mm chamber, it distributes heat more effectively to keep the CPU cooler, improving thermal performance by 70% compared to the previous generation edge device.

Speaking on the launch, Mr. T.M. Narasimhan, Managing Director, Motorola India said “The motorola edge 50 addresses a significant need of smartphone consumers by being the perfect fusion of the bold durability focused design and a premium, ultra-sleek design. Being the world’s slimmest device with IP68 underwater protection and MIL-810H military grade certification for durability from the U.S Department of Defense, the phone does not compromise on any aspect by offering a stand-out camera, display and advanced moto AI experiences. We’re confident that the motorola edge 50 will deliver a revolutionary smartphone experience to our customers.”

With the launch of the motorola edge 50, comes the intuitive Hello UI with all Moto apps at one place and latest Android 14 with assured 2 OS upgrades and 3 years of security updates. Hello UI features include Smart connect, Moto Gestures, Moto Secure with Thinkshield, Family Spaces and Moto Unplugged. It also offers Moto Premium Care for after sale service benefits.

Hyderabad, 2nd August’24: SAIMUN 2024 set the tone of diplomacy and deliberations on 26th and 27th July, with opening ceremony graced by His Excellency, the Hon’ble Governor of Odisha, Shir Raghubar Das, as the chief guest. The closing ceremony witnessed the presence of Mr. Chandramouli Guha, National Information Officer, United Nations Information Centre for India and Bhutan as the chief guest.

Committee-wise Agenda

DISEC -Evaluating the Legitimacy and Effectiveness of Global Arms Trade Treaties
SOCHUM– Ensuring Access to Education during times of widespread War Crimes, World Hunger, Pandemic, and Breakdown of Healthcare Institutions
UNSC– Responding to Escalating Tensions in a Fictional Region and Crafting a Comprehensive Peacekeeping Resolution
UNHRC– Debating the Balance Between National Security and Civil Liberties in Anti-terrorism Measures
UNDP– Promoting Sustainable Development in Post-Conflict Regions and Ensuring Inclusive Recovery
UNICEF– Addressing the Impact of Conflict on Children’s Safety and Well-being in the Israel-Palestine Region
UNCSW– Achieving Gender Parity in Leadership Positions and Closing the Gender Pay Gap (SDG 5 – Gender Equality)
UNODC- Addressing the Link Between Drug Abuse and Mental Health (SDG 3 – Good Health and Well-being)
UNEA– Addressing Biodiversity Loss and Ecosystem Degradation (SDG 15 – Life on Land)
UNCA– Addressing Press Freedom and Journalist Safety in Conflict Zones and Repressive Regimes

SAIMUN stands as a global hub where diverse minds converge, creating an unparalleled platform for collaboration and innovation. In SAIMUN’24 visionary leaders, critical thinkers, and problem solvers from every corner of the world came together to engage in dynamic discussions, spirited debates, and constructive negotiations. This collaborative environment fosters the development of pragmatic solutions to complex transnational challenges, culminating in the creation of impactful resolutions. Through active participation in SAIMUN’24, delegates gained invaluable insights into global issues, learning to navigate diverse perspectives and transcend narrow national interests.

In her speech, during the closing ceremony of SAIMUN 2024, Dr. Silpi Sahoo, Chairperson, SAI International Education Group, shared, “By participating in SAIMUN, students get a deeper grasp of international concerns, lobbying, and negotiations. Here, they get the opportunity to interact with students from all around the world, and through this, they gain confidence, and improve their 21st century learning techniques. Congratulations to all of us for successfully hosting SAIMUN’24, our dedication shows our commitment to provide our students purposeful education.”

Today, in the Global Village, where representatives from many cultures and backgrounds assemble to participate in meaningful conversation and cooperation, the delegates from AISEC, SIS, Uganda, and Sri Lanka have presented their culture through their activities.

The SAI Tribune 2024, the conference’s official newsletter capturing the essence and breadth of the event’s discussions, which includes articles, delegate profiles, and event information of SAIMUN 2024 was released in the closing session by Chief Guest Mr. Chandramouli Guha. Spearheaded by the Executive Board of the United Nations Correspondents Association (UNCA), the SAIMUN Tribune highlights their commitment to ensuring comprehensive and timely coverage of the conference proceedings. During his address, Mr. Guha shared, “It is a pleasure to see that SAIMUN brings together young minds from around the world and gives an opportunity to them to share ideas on important social issues. In today’s time, these types of events are important to help the future generations to understand global challenges and appreciate different cultures.”

In SAIMUN’24, The delegation discussed the contemporary global issues, such as – ‘Evaluating the Legitimacy and Effectiveness of Global Arms Trade Treaties’, ‘Ensuring Access to Education during times of widespread War

Crimes, World Hunger, Pandemic and Breakdown of Healthcare Institutions’, ‘Responding to Escalating Tensions in a Fictional Region and Crafting a Comprehensive Peacekeeping Resolution’, ‘Debating the Balance Between National Security and Civil Liberties in Anti-terrorism Measures’, ‘Promoting Sustainable Development in Post-Conflict Regions and Ensuring Inclusive Recovery’, ‘Addressing the impact of conflict on Children’s safety and well-being in the Israel-Palestine Region’, ‘Achieving Gender Parity in Leadership Positions and Closing the Gender Pay Gap (SDG 5 – Gender Equality)’, ‘Addressing the Link Between Drug Abuse and Mental Health (SDG 3 – Good Health and Well-being)’, ‘Addressing Biodiversity Loss and Ecosystem Degradation (SDG 15 – Life on Land)’ and ‘Addressing Press Freedom and Journalist Safety in Conflict Zones and Repressive Regimes’).

Today, in the first half the students participated in a noble activity as well, by visiting Jeevan Jyoti Ashram, an orphanage in Khandagiri near Jaydev Vatika with 40 female inmates. At the Ashram, they conducted an activity of using plastic waste to create decorative planters for indoor and outdoor plantations.

Wayanad, 02 August 2024: In the wake of the devastating landslides that have struck Wayanad, Kerala, Aster DM Healthcare, one of the largest integrated healthcare providers, has stepped forward with profound compassion and support for the affected communities.

Responding swiftly to the disaster, Dr. Moopen’s Medical College (formerly DM Wayanad Institute of Medical Sciences) has mobilised resources in collaboration with government hospitals and Public Health Centres (PHCs) to provide immediate medical care. As of today, 173 people have been admitted, with 62 still under treatment. Seven individuals are in the intensive care unit, and 20 have undergone emergency surgery and are on the path to recovery.

Doctors, Nurses and staff at Dr. Moopen’s Medical College have been at war front and have handled over 173 patients till today.

The Kerala State Government has also generously furnished additional medical equipment and other supplies to facilitate efficient treatment. In addition to the tireless efforts of medical and non-medical personnel on the ground, Aster Volunteers have deployed a mobile medical unit and are supplying essential resources—including water, food, and other necessities—to support the National Disaster Response Force (NDRF) in their remarkable efforts.

Dr. Azad Moopen, Founder and Chairman of Aster DM Healthcare, expressed, “We extend our deepest sympathies to the bereaved families who have lost their loved ones and to the communities grappling with this profound calamity. Our heartfelt thoughts are with all those affected by this devastating disaster. In addition to the on-the-ground efforts that we are making, we have committed Rs. 1.5 crores to the Chief Minister’s Relief Fund and Rs. 2.5 crores towards rebuilding homes for those who are being displaced as a result of the disaster. Furthermore, we will continue to support those affected by the disaster in any way that we can.”

U. Basheer, Executive Trustee, Dr. Moopen’s Medical College, also conveyed his heartfelt appreciation for Aster DM Healthcare’s prompt and substantial support during this crisis.

Aster DM Healthcare remains resolute in its mission to deliver compassionate and comprehensive care during this period of adversity. United in purpose, the organisation is committed to bringing relief and resilience to those in need, confident that their collective efforts will aid in the healing and recovery of the affected communities.

Kolkata, 02nd August 2024– The Hilsa/ Ilish season is upon us, and the kitchens of Bengal are bringing out their best recipes for the king amongst fishes. Be it the steamed bhaapa Ilish or the yogurt based doi Ilish, nothing complements the Hilsa more than the pungent fragrance of mustard oil. Fortune Kachi Ghani Mustard Oil is delighted to announce the launch of a special edition packaging designed to celebrate this iconic culinary event. Available exclusively in West Bengal and Tripura, this unique packaging highlights the rich tradition and cultural significance of the Hilsa fish.

The limited-edition pack features a striking design inspired by the 19th-century Kalighat potchitro art, offering a visual tribute to the region’s artistic heritage. This initiative is complemented by a comprehensive promotional campaign that includes a television commercial, local cooking competitions, and various consumer engagement activities. To signify the artistic legacy of the region, the brand has decorated trams, which are traditional modes of transport in West Bengal with innovative paintings that showcase various traditions and practices associated with Hilsa. Kalighat art has been incorporated in these paintings to ensure they resonate with the local population. Additionally, these artistic trams serve to promote cultural pride and raise awareness about the rich culinary legacy of Hilsa in West Bengal.

The first step in cooking Ilish remains spreading the golden yellow hue of the mustard oil on the pan. For every Ilish recipe like a banana leaf wrapped paturi, a mustard paste based jhaal or a simple fry or curry (jhol), the mustard oil remains ubiquitous. Adani Wilmar is keen to engage with the connoisseurs of Ilish and its recipes this season.

To connect with the audience on a deeper level, a series of User-Generated Content (UGC) has been posted, focusing on Bengali art and culture has been posted. A variety of Point of Sale Materials (POSM) are also on display in stores to attract consumers. Radio promotions have helped to further amplify the campaign to reach a wider audience.

Mr. Mukesh Mishra, Senior Vice-President of Sales & Marketing, commented on the launch: “We are excited to introduce our special Ilish pack during a season that holds immense cultural value for the people of West Bengal and Tripura. By incorporating the Kalighat-inspired design into our packaging, we aim to celebrate not only the Hilsa season but also the rich cultural traditions of the region. This initiative reflects our commitment to enhancing regional connections and resonating deeply with our consumers’ culinary traditions.”

For outdoor promotions, Adani Wilmar has been engaging in various compelling activities like fish market branding, installation of giant pack cut-outs, branding AC buses and metro branding, and restaurant branding. Outdoor hoardings and digital screens (OOH) were used to further promote the new pack. Competitions were hosted as part of society and fish market activations, with winners being invited to a mega finale event in August. Participants showcased their culinary skills by cooking delectable Ilish recipes, and the final winners will be celebrated by some of the region’s prominent chefs.

The special Ilish pack by Fortune Kachi Ghani Mustard Oil (KGMO) will be available for a limited time only during the month of July and August.

2nd August 2024: The biggest challenge for ecommerce platforms is to maintain pace with changing consumer trends. Customers want wide selection, low prices, and fast delivery, and these values differ for how each platform functions.

Interestingly, India’s fastest growing e-commerce platform now delivers more than 10 lakh items same-day and more than 40 lakh items next-day, while strengthening its commitment towards more sustainable deliveries. What stands out here is the ‘PRIME’ focus to make customers’ lives easier by ensuring a wide selection for them to shop for things they need and love while ensuring they get it quickly.

Here’s how:

• Continued focus on delivery speeds for prime members with the expansion of same-day delivery network
• Focus on fulfilment centers to provide storage space to lakhs of sellers across 15 states, working with over 1,950 delivery stations ensuring delivery to 100% serviceable pin codes
• With focus on Smart Tech, AI has helped serve customers faster at scale. By power of machine learning to expand selection of products, the recommendation to sellers is to move selection closer to customers for them to order and re-order consistently
• Focus on improving the overall safety of employees while ensuring fastest delivery on the widest and largest selection of products

“We’re continuously innovating to bring new levels of convenience, value, and delivery options that work best for our customers. Through operational innovations to increase same and next day deliveries, we’ve put products that our customers need and want as close as possible to them. We’re immensely proud of our progress so far, but we know there are ‘miles to go’ and much more that we can innovate to continue delivering smiles to our customers,” said Akshay Sahi Director and Country Head, Amazon Prime, Delivery Experience, India.

From pioneering next-day delivery in India, back in 2014, the introduction to launching same-day delivery in 2017 for Prime members, the platform continued to prioritize fast and reliable delivery across the largest selection of products. To ensure catering to evolving customer needs, they strengthened the selection of items available for same-day and next day delivery.

Globally, after delivering at its fastest speeds ever in 2023, a new delivery speeds record for Amazon prime members was set, with more than 5 billion items arriving the same or next day, so far this year (2024). In India, so far in 2024, nearly 50% of all prime members orders across a wide selection of products from eye liners to baby products, to garden tools, to watches, to phones, have arrived the next-day, same-day, or faster.

2nd August 2024, Mumbai: Alembic Pharmaceuticals Limited (Alembic) today announced that it has received final approval from the US Food & Drug Administration (USFDA) for its Abbreviated New Drug Application (ANDA) for Nelarabine Injection, 250 mg/50 mL (5 mg/mL) (Single-Dose Vial).

The approved ANDA is therapeutically equivalent to the reference listed drug product (RLD), Arranon Injection, 250 mg/50 mL (5 mg/mL), of Sandoz Inc. Nelarabine is a nucleoside metabolic inhibitor indicated for the treatment of patients with T-cell acute lymphoblastic leukemia and T-cell lymphoblastic lymphoma in adult and pediatric patients age 1 year and older whose disease has not responded to or has relapsed following treatment with at least two chemotherapy regimens. Refer label for a detailed indication.

Nelarabine Injection, 250 mg/50 mL has an estimated market size of US$ 23 million for twelve months ending March 2024 according to IQVIA.

Alembic has a cumulative total of 211 ANDA approvals (183 final approvals and 28 tentative approvals) from USFDA.