Archives January 2025

Chandigarh, January 29, 2025: Interio, one of India’s leading furniture brands under the Godrej Enterprises Group, has launched UPMODS, an innovative furniture range designed to meet the evolving needs of modern Indian consumers. Tailored for homeowners who value personal style, adaptability, and sustainability, UPMODS sets a new benchmark in furniture ownership with its unparalleled customization and upgradability.

UPMODS offers consumers the flexibility to modify their furniture without the need for complete replacements, providing a sustainable alternative that evolves with their lifestyles. With 2450 combination options, this platform-based approach empowers homeowners to upgrade, refurbish, and personalize their furniture effortlessly, enabling a complete transformation of their home’s look and feel.

Dr. Dev Narayan Sarkar, Senior Vice President and Head of Consumer Business, Interior, said, “The future of interior design lies in personalization and practicality, driven by the growing demand for multifunctional spaces that adapt to individual lifestyles. Today’s design-conscious consumers seek furniture that not only reflects their unique style but also evolves with their needs. UPMODS is our innovative response to this trend—a premium yet accessible furniture solution that supports sustainable living by reducing waste and eliminating the need for frequent replacements.”

The UPMODS range features:

Sofa Platform : A versatile core chassis supporting multiple configurations. Consumers can start with a 3-seater and expand to a sectional. Removable upholstery, interchangeable armrests, and various fabric and color options enable complete personalization.

Dining Collection : Adaptable table sizes with mix-and-match chair designs, under structure, tabletop designs and much more. The range allows upgrades from a 4-seater to a 6 or 8-seater, with multiple material and finish options for a personalized dining experience.

Bed Range : Contemporary designs with modular components, including interchangeable headboards and flexible storage configurations. Options for size upgrades and diverse material combinations cater to different bedroom aesthetics.

UPMODS combines form, functionality, and sustainability, addressing the limitations of traditional furniture with its innovative modular design. By offering affordable upgrades and customizable elements, it empowers homeowners to keep their spaces aligned with changing trends while reducing environmental impact.

With UPMODS, Interio continues to shape the future of home décor, ensuring that modern Indian homes reflect evolving lifestyles without compromising on style, comfort, or sustainability.

Child actor Kiyara Gori is all set to add a fresh spark to the popular Sun Neo show Chhathi Maiyya Ki Bitiya as the story takes an exciting 6-year leap. Kiyara will now take on the role of Shree, a lively and charming character. This young talent has already made a mark with her impressive performance in a previous TV show, and now she’s ready to captivate the audience once again.

Kiyara is excited about her new journey on set and has shared her joy with us, saying, “I am so excited because I am going to be in another show where I will play the role of Shree. I enjoy shooting with Brinda Didi she is my mother in the show. I love going to the set because I made a new friend there—her name is Tiyanshika. We work together, and we have so much fun! We play, laugh, and even share our tiffin, chocolates, and snacks. It’s so much fun with her on set. my mummy comes with me to the set every day. She helps me learn all my dialogues properly.”

After a 6-year leap, Vaishnavi and Karthik‘s lives will take a new turn. Will they reunite, or will Chhathi Maiyya guide Vaishnavi back to Karthik? Or will something unexpected change the course of their story. To find out, keep watching Chhathi Maiyya Ki Bitiya on Sun Neo, every Monday to Sunday at 7 PM.

Gurugram, January 28 – Fixderma, the popular dermat-prescribed skincare brand hosted a highly successful event at DLF Magnolias, focusing on critical health issues faced by women. The event brought together over 100 women and featured an esteemed panel of experts who engaged in a meaningful discussion on often misunderstood and overlooked topics like hormonal imbalances, PCOD, PCOS, perimenopause, and menopause.

The panel included Ms. Ishi Khosla, a leading nutritionist; Dr. Anjali Kumar, senior consultant gynecologist; Dr. Deepti Dhillon, an expert in skin health; and Shaily Mehrotra, Co-Founder & CEO of Fixderma, who collectively addressed the emotional, physical, and dermatological impacts of hormonal health.

Reflecting on the event, Shaily Mehrotra, CEO and Co-founder shared: “It was truly inspiring to see so many women open up about their experiences and actively participate in the discussion. At Fixderma, our goal is to not only provide effective skin solutions but also to empower women to make informed health related decisions.”

Dr. Anjali Kumar highlighted: “Perimenopause and menopause bring about significant changes in a woman’s body, and it’s essential to recognize these signs early on. Conditions like PCOS are also becoming more common due to poor lifestyle choices. Women need to prioritize their health and take care of themselves.”

Ms. Ishi Khosla emphasized the role of nutrition: “A balanced diet is key during these phases. Foods rich in omega-3s, antioxidants, and essential vitamins can help combat many of the symptoms women face during menopause and beyond.”

Dr. Deepti Dhillon shared practical advice for skincare: “Hormonal changes during menopause can cause dryness, thinning, and pigmentation issues. Incorporating hydrating serums with hyaluronic acid and moisturizers with ceramides and peptides can help maintain glowing, healthy skin.”

By Mr. Ashutosh Upadhyay, Founder, Cognio Labs

In the ever-evolving landscape of modern finance and cybersecurity, artificial intelligence stands at a fascinating crossroads. Like a guardian angel equipped with quantum-speed processing power and superhuman pattern recognition abilities, AI offers unprecedented protection. Yet, this same power harbors potential for sophisticated deception and attack. For auditors and accountants, understanding this duality isn’t just academic—it’s becoming a critical professional necessity.

The Protective Shield: How AI Safeguards Systems

The days of sample-based auditing are fading into history. Modern AI systems analyze every transaction in real-time, identifying anomalies that would take human teams months to uncover. Consider a recent case at a global manufacturing firm: an AI system detected a complex accounts payable fraud scheme by identifying subtle patterns in seemingly legitimate vendor payments—patterns invisible to traditional audit procedures.
In fraud prevention, AI systems are revolutionizing detection capabilities. Neural networks don’t just match known fraud patterns; they predict new ones. A European bank recently prevented a massive fraud attempt when its AI system detected anomalous patterns in international wire transfers that appeared legitimate but deviated microscopically from established business relationships.
Security protocol automation has evolved from convenience to necessity. AI-driven continuous monitoring adapts in real-time to emerging threats, learning from every transaction, login attempt, and data access pattern to build an increasingly sophisticated understanding of normal versus suspicious behavior.

The Dark Side: AI as a Weapon

However, this same sophistication that makes AI an effective guardian also makes it a formidable weapon in the wrong hands. Criminals now deploy AI systems to create nearly undetectable fraudulent transactions that mirror legitimate patterns. In a striking example, an AI-generated deepfake voice recently convinced a bank manager to authorize a $35 million transfer by perfectly mimicking a trusted client’s voice and speech patterns.
The rise of polymorphic fraud schemes—attacks that constantly evolve to evade detection—represents a new frontier in financial crime. These AI-driven systems automatically adjust their patterns based on success and failure, learning from each attempt to become more effective. Traditional rule-based fraud detection systems increasingly struggle against these adaptive threats.

Professional Implications: The New Frontier

This technological arms race has profound implications for audit professionals. The traditional sampling approach to audit evidence is becoming obsolete. Today’s auditors must understand:

• How AI models make decisions and what constitutes appropriate evidence
•  The potential for AI systems to be compromised or manipulated
• The importance of maintaining professional skepticism even with AI-generated conclusions
•  Methods for validating AI model outputs
•  Techniques for documenting and justifying AI-assisted decisions

Future Outlook: Evolution of Professional Judgment

The future of auditing lies not in replacing professional judgment with AI, but in augmenting it. Tomorrow’s auditors must be as comfortable evaluating AI systems as they are analyzing financial statements. This includes developing expertise in:

•  AI model validation techniques
•  Risk assessment of AI-generated conclusions
•  Documentation standards for AI-assisted auditing
•  Ethical considerations in AI deployment

Conclusion
The AI safety net in financial security is neither inherently good nor evil—it is a sophisticated tool whose impact depends entirely on its deployment and monitoring. For audit professionals, the challenge extends beyond learning to work with AI systems to developing the wisdom to know when to trust them and when to question their conclusions.
In this new landscape, professional scepticism remains your most valuable asset. As AI systems become more sophisticated, the ability to question, validate, and understand their conclusions becomes not just valuable, but essential for professional survival. The future belongs not to those who simply embrace AI, but to those who understand both its promise and its perils.

New Delhi, 29 January 2025 – As the nation celebrated its 76th Republic Day, Tagbin, the driving force behind India’s most innovative tech-driven experiences, in collaboration with the Ministry of Culture, proudly presented an awe-inspiring tableau. Titled “Swarnim Bharat: Virasat aur Vikas”, this vibrant depiction celebrates India’s creative economy, intertwining its rich cultural heritage with a vision for sustainable growth and progress.

It is inspired by Prime Minister Narendra Modi’s mantra of “Vikas bhi, Virasat bhi” (Development along with Heritage). It highlights the role of India’s creative economy in building innovation, job creation, and economic prosperity, aligning with the ambitious Vision 2047 of transforming India into a developed nation.

The tableau started with the striking Yazh, an ancient Tamil string instrument, mounted atop a potter’s wheel. The Yazh symbolizes India’s profound musical legacy, while the potter’s wheel represents the transformative and enduring nature of Indian creativity. Together, they narrated a story of timeless traditions evolving into modern innovations.

As the tableau progresses, the audience is captivated by the kinetic transformation of the Kalpavriksha (wish-fulfilling tree) into the Golden Bird (Sone Ki Chidiya). This dynamic installation symbolized the flight of India’s creative economy into global prominence, fueled by its abundant cultural resources. The Kalpavriksha represents boundless potential, while the Golden Bird embodies the wealth and vitality of a flourishing India.

On either side of the tableau, ten digital arches bring India’s creative domains to life. From performing arts and literature to cinema, visual arts, and design, these multi-sensory vignettes celebrated the diversity and dynamism of India’s cultural industries.

This tableau sets a new benchmark for innovation with state-of-the-art technologies, including:

Kinetic Kalpavriksha: A moving installation that transforms seamlessly, captivating audiences with its precision and symbolism.

LED and Digital Screens: Ten dynamic displays showcasing India’s cultural richness and modern creativity.

These technologies combine to offer an experience like never before, immersing viewers in the narrative of “Virasat se Vikas” (Heritage to Progress).

Speaking about the tableau, Saurav Bhaik, Founder and CEO of Tagbin, shared, “At Tagbin, we want to craft experiences that resonate across generations, seamlessly blending the richness of tradition with innovative technology. This tableau is a tribute to India’s creative brilliance and its potential to set global benchmarks by reimagining our cultural treasures. Partnering with the Ministry of Culture to bring this vision to life fills us with pride, as we hope to inspire every Indian to cherish our heritage and actively shape a brighter future.”

This tableau was more than a celebration; it is an invitation. It urges every citizen to take pride in their cultural heritage while contributing to the nation’s journey toward a brighter, more creative, and prosperous tomorrow. By blending tradition with innovation, “Swarnim Bharat” envisions a future where cultural heritage serves as the foundation for progress and economic empowerment.

Innovative financing and leasing solutions are needed to address the unique challenges of EV adoption, as traditional financing models often prove to be adequate due to high upfront costs, battery ownership concerns, and limited access to credit. A new wave of startups is emerging to overcome these barriers by providing specialized EV leasing and green financing options that prioritize affordability and accessibility, enabling more individuals and businesses to transition to electric vehicles.

These startups are eliminating the need for substantial upfront investments and converting costs such as battery ownership into manageable monthly payments through flexible leasing models. They also partner with original equipment manufacturers (OEMs) and fleet operators to deliver comprehensive solutions that encompass vehicle acquisition, maintenance, and real-time fleet monitoring. By leveraging advanced technologies like IoT-based fleet management systems and data-driven credit assessments, they are improving operational efficiency and reducing costs.

Through their innovative approach, these companies are accelerating EV adoption, contributing to the growth of sustainable mobility, and making EV ownership a reality for a wider audience, thus propelling India toward a greener and more inclusive future.

Revfin:

One of the top online consumer loan platforms, Revfin, works to increase financial inclusion in India. Through its cutting-edge technologies and unconventional data analysis, Revfin provides people with easy-to-access lending solutions. By collaborating with Zappit to offer airport pickup services, Revfin has recently extended its offerings to the 4W EV market. Additionally, it has expanded its financing options and established a micro secondary market for EVs by working with other EV manufacturers and leasing firms.

Urja Mobility

UrjaMobility is a brand owned by MTOW Mobility Private Limited based at New Delhi.This Energy focused Company focus to work towards making owning an EV easily and believe “Battery is the new fuel” and this belief it presents battery leasing for commercial category for Electric Two Wheelers (L2), Electric Three Wheelers (L3, L5) and convert this upfront cost towards the battery (energy) to an easy MLV (Monthly Lease Value).

ALT Mobility

ALT Mobility is an EV leasing platform specialising in fleet management across seven cities. The Delhi-based startup offers easy financing for EV-as-a-service and last-mile delivery, with zero upfront costs. By paying a small security deposit and monthly lease, you can save up to 20 percent on monthly expenses. Partnered with 8+ OEMs like Piaggio and Euler Motors, ALT Mobility also provides a Fleet OS app for real-time vehicle and fleet monitoring.

Ecofy

Ecofy, India’s green-only NBFC, supports sustainable initiatives by offering affordable, hassle-free EV loans with minimal documentation and competitive interest rates. Financing up to 90 percent of the vehicle’s on-road price at 1/6th the cost per km compared to diesel, Ecofy is becoming a key player in EV financing. Partnered with brands like Ather, Mahindra, and Ola Electric, Ecofy provides financial assistance for electric two- and three-wheelers in both individual and corporate segments.

Greaves Finance

Greaves Finance Ltd., through its 100% ev-focused lending platform evfin, is India’s only ev-focused non-banking financial company (NBFC) and a wholly owned subsidiary of Greaves Cotton Ltd. With a mission to democratise the EV experience, Greaves Finance Limited, under its platform evfin, provides innovative financing solutions exclusively tailored to electric vehicle ownership, supporting the growth of sustainable mobility in India.

by Author Paresh Kumar [Researcher, Author, Social Entrepreneur, Co-founder, and CEO of DevInsights]

As Budget 2025 approaches, the social development sector anticipates a fiscal blueprint that not only addresses prevailing disparities but also lays the foundation for sustainable and inclusive growth. Drawing from recent allocation trends and global best practices, the forthcoming budget must embody a commitment to equitable development across all regions of India.

1. Leveraging Global Best Practices

International experiences offer valuable insights into effective social development strategies. For instance, South Africa’s Broad-Based Black Economic Empowerment (BBBEE) program incentivizes companies through a scorecard system, promoting corporate investments in underserved communities. Similarly, Singapore provides substantial tax deductions of up to 250% for corporate social responsibility (CSR) expenditures in priority areas. India can draw lessons from these models to enhance corporate engagement in social initiatives.

2. Augmenting Social Sector Investments

As per the Accountability Initiative report, recent fiscal patterns indicate a concerning decline in social sector spending, decreasing from 30% of total expenditures in FY 2020-21 to 19% in FY 2023-24. This downward trajectory necessitates a recalibration of priorities. Budget 2025 should aim to reverse this trend by significantly increasing allocations to health, education, and social protection programs, ensuring that marginalized communities receive the support they urgently need.

3. Implementing Data-Driven Policy Frameworks

Budget 2025 must prioritize robust, data-driven policy frameworks by strengthening national research, monitoring, and evaluation (RM&E) firms over international organizations. Indian firms possess deep contextual insights crucial for designing impactful, scalable solutions. Investing in local expertise will enhance data sovereignty, foster transparency, and ensure long-term sustainability. Key measures should include dedicated funding, incentives for government collaboration, and AI-driven tools for real-time tracking. Empowering indigenous M&E firms will drive evidence-based decision-making and maximize social impact.

4. Incentivizing CSR in Aspirational Districts

According to a recent report by DevInsights titled “BEYOND PROFITS: Trends and the Untapped Potential of CSR in India,” corporate social responsibility (CSR) spending in India has grown by 53% between 2017 and 2022. However, the report highlights a significant geographical imbalance in the distribution of CSR funds, with the majority being concentrated in states such as Maharashtra, Karnataka, Gujarat, and Tamil Nadu. In contrast, the eastern region of the country continues to receive inadequate CSR investments, limiting the implementation of development initiatives. Furthermore, despite existing policy frameworks, India’s aspirational districts have consistently received an insufficient share of CSR funding, accounting for only about 2.5% of the total spending.

To address this imbalance, Budget 2025 should introduce enhanced tax incentives for companies that channel CSR investments into these regions, particularly in the North-East and other underserved areas. Such measures would not only promote regional equity but also stimulate local economies.

5. Strengthening Public-Private Partnerships

Encouraging collaborations between the government and private sector can amplify the impact of social development programs. By offering additional tax exemptions and streamlined regulatory processes for CSR initiatives that align with national priorities, the government can harness corporate resources and expertise to address complex social challenges.

Budget 2025 presents a pivotal opportunity to realign fiscal policies with the principles of inclusive growth and social equity. By increasing social sector investments, adopting international best practices, incentivizing targeted CSR activities, fostering public-private partnerships, and embracing data-driven approaches, India can make significant strides toward a more equitable and prosperous society.

Hyderabad, January 28, 2025: The All-India Ophthalmological Society (AIOS), the largest professional organization of ophthalmologists in the World just petitioned the Honourable Finance Minister to Exempt Customs Duty and GST on Sight-Saving Ophthalmic Equipment in the Budget 2025-26.

Dr. Samar K Basak, President;Dr. Santosh G Honavar, Honorary Secretary; Dr Manoj C Mathur, Treasurer petitioned to the Honourable Union Finance Minister Ms Nirmala Seetharaman and a copy of the same was shared to Shri Narendra Modi Ji, Honourable Prime Minister of India; Shri JP Nadda Ji, Honourable Minister of Health and Family Welfare; Shri Pankaj Chaudhary Ji, Honorable MOS, Finance; Shri PK Mishra Ji, Principal Secretary to PM and Shri M Nagaraju Ji, Finance Secretary, GOI

We have petitioned on behalf of AIOS Office-bearers Dr Partha Biswas, President-Elect; Prof. Jeevan S Titiyal, Vice President; Dr. Harbansh Lal, Immediate Past President; Prof. Namrata Sharma, Chair, Scientific Committee; Dr. Prashant K Bawankule, Chair, Academic and Research Committee; Prof. M Vanathi, Editor, Indian Journal of Ophthalmology; Dr Krishna Prasad Kudlu, Editor, Proceedings; Dr. CV Gopala Raju, Joint Secretary; Dr. P Elankumaran, Joint Treasurer said Hyderabad based Dr Santosh G Honavar, Honorary Secretary, in a press note issued in the city today.

We appeal to the Honourable Finance Minister to exempt sight-saving ophthalmic equipment conforming to the HS Code 901850 from customs duty and GST said the Petition.

The members of AIOS spearhead and work extensively towards achieving the goals of the Government of India, the International Agency for Prevention of Blindness (IAPB) and the World Health Organization (WHO) in alleviating blindness and visual impairment. Typically, Indian Ophthalmologists directly touch and positively impact the lives of about 5 lakh patients every day.

India has one of the highest numbers of the visually impaired and blind globally. Currently, there are an estimated 5 million blind and 70 million visually impaired in India, out of which about a quarter of a million are blind children – it implies that one in every 50 Indians suffers from blindness or visual impairment. The sheer scale of this malady necessitates immediate and substantive intervention to mitigate the widespread impact on individuals and society.

While cataracts and related pathologies remain the major cause of blindness in adults, corneal opacity, glaucoma and retinal diseases contribute to about 20%. Uncorrected refractive error is the leading cause of visual impairment.

WHO has estimated that over 80% of blindness and visual impairment can be alleviated by appropriate intervention.

Historic measures to alleviate blindness and visual impairment in India, its impact, and the role of Indian ophthalmologists:

India was the first country in the world to launch the National Programme for Control of Blindness in 1976. The WHO and IAPB propelled the Vision 2020 – Right to Sight initiative in 1999 to eliminate avoidable blindness. India was one of 183 countries that signed the global initiative in 2004 and is committed to reducing the burden of preventable blindness by the year 2030.

Indian ophthalmologists have worked with the Government of India to alleviate the burden of preventable blindness and visual impairment. Thus, they have helped reduce the prevalence of blindness from 1% in 1996 to 0.36% now and visual impairment by 50% in a decade between 2010 and 2020.

Indian ophthalmologists perform over 9 million cataract surgeries a year currently, of which about 60-70% are free of charge to the patient, the petition added

Further, the economic burden of blindness and visual impairment in India is profound. Direct costs include medical expenses for treatment, surgeries, and ongoing care. Indirect costs are even more substantial, encompassing lost productivity, reduced quality of life, and the need for caregivers. Visual impairment significantly affects individuals’ ability to work, resulting in decreased income and increased dependency.

The overall economic loss due to blindness in India is estimated at INR 845 billion annually. Additionally, the potential annual productivity loss due to vision impairment is INR 646 billion, encompassing lost earnings, reduced productivity, and increased healthcare costs.

The total annual economic impact of blindness and visual impairment in India is INR 1500 billion (INR 1,50,000 Crores).

The cumulative loss of Gross National Income (GNI) from avoidable blindness stands at INR 11,778.6 billion.

Incentives to support the national mission to alleviate blindness and visual impairment:

Recognizing the need to tackle the causes of avoidable blindness and visual impairment, the Government of India vide notification 69/93- CE fully exempted 58 specified sight-saving equipment (HS Code 901850) from Customs Duty. This specific reform helped usher in a revolution in the quality and reach of eye care in India.

However, over the years, the basic Customs Duty has been re-imposed to the extent of 7.5% to 10% + IGST of 12% + cess, thus immensely impacting the CapEx and OpEx of eye hospitals and consequently the cost of care. This has also severely dis-incentivised and made it economically challenging to provide subsidized/free eye care.

Because the economic impact of blindness and visual impairment is INR 1500 billion (INR 1,50,000 Crores) a year, and 80% of blindness and visual impairment can be alleviated (thus resulting in a potential gain of INR 1,20,000 to GNI annually) it seems prudent to reinstate exemption of customs duty and GST for ophthalmic sight saving equipment – HS 901850.

Exempting customs duty on sight-saving equipment will make these essential requirements for eye care more affordable and accessible to millions of Indians in need. This policy change can significantly reduce the prevalence of blindness and visual impairment, enhance the quality of life for affected individuals, and mitigate the economic burden on society.

We earnestly appeal to your esteemed office to consider this request favourably and take decisive action to promote eye health in India, the AIOS office bearers emphasised in the petition

By-Mr. Jai Sreedhar, Joint Managing Director and CEO, Rosetta Hospitality

As the hospitality sector continues to recover and grow, the upcoming Union Budget 2025 offers a significant opportunity to address some long-standing challenges and help the industry reach its full potential.

1. Rationalisation of GST:

The current GST structure creates challenges, especially for luxury hotels. Rationalising GST rates and introducing uniformity across categories would enhance affordability for travelers and simplify compliance for operators, ultimately driving demand and revenue.

2. Enhanced Funding Support:

The hotel industry needs better funding support from both the government and banks to help with the development of new projects. Easier access to loans with favorable terms would encourage investment in infrastructure and promote overall growth in the sector.

3. Input Tax Credit on Construction Costs:

One of the pressing issues is the inability to claim input tax credit on construction costs. Allowing this would significantly ease the financial burden on hotel developers, incentivizing investment and expansion in the sector.

The hospitality industry is a critical contributor to the economy, generating employment and attracting both domestic and international tourism. Addressing these key areas in the budget would not only strengthen the sector but also contribute to India’s overall economic growth.

28th January New Delhi: Insight Cosmetics, a proudly Made in India brand, has officially earned Cruelty-Free PETA certifications, marking a significant milestone in its journey toward creating ethical beauty solutions. This achievement reflects the brand’s dedication to producing cruelty-free products that align with the values of today’s conscious consumers.

Founded on the belief that every living being deserves love and respect, the brand has always been driven by a deep sense of responsibility to both people and the planet. This commitment is evident in its promise to create products that are not only high quality but also ethically produced, without harm to animals.

According to Mr. Mihir Jain, Sales and Marketing Director, Insight Cosmetics, “We’ve always believed that true beauty is compassionate, and today we stand proud as a cruelty-free PETA-certified brand. For us, this certification is more than just a badge; it’s the culmination of years of hard work, passion, and a promise to create beauty that is cruelty-free and full of kindness.”

The brand is dedicated to making ethical beauty accessible, showing that consumers don’t have to compromise on quality or style to make responsible choices. Insight’s product range is not only PETA-certified and vegan but also dermatologically tested and Safe-certified by Bureau Veritas, ensuring that every product meets the highest standards of safety and efficacy.

To promote its Cruelty-Free PETA status, the brand has also launched a series of innovative campaigns like “Bus Shelters.” Along with the creative campaigns, the brand is also collaborating with influencers who share the brand’s ethical values to showcase products with the prominent vegan badge in stores and on digital platforms.