Archives March 2025

Panasonic, a global leader in technology and innovation, has long been at the forefront of shaping the future. Through its Panasonic Ignition Challenge, the company has created a launchpad for startups that are redefining industries and pushing the boundaries of possibility. This corporate accelerator, backed by Beyond Next Ventures, Dentsu, and Zinnov, is designed to support high-potential startups with mentorship, business collaborations, and investment opportunities.

In its latest edition, the Panasonic Ignition Challenge saw 163 startups vying for a place at the top. After a rigorous three-month journey, NeoSapien emerged as a standout, winning the prestigious Panasonic Ignition Accelerate Award for its groundbreaking work in enhancing human intelligence through technology.

Founded by Dhananjay Yadav and Aryan Yadav, NeoSapien is on a mission to reshape the way humans interact with technology. By leveraging cutting-edge advancements, the company is bridging the gap between artificial and human intelligence, making innovation more intuitive and impactful.

“We’re not just creating technology—we’re crafting a smarter, more connected future,” said Dhananjay Yadav, Co-founder, NeoSapien. “Winning this award reaffirms our commitment to making advanced intelligence accessible and transformative.”

NEW DELHI, 29 March 2025 – Canon today announced the RF 20mm F1.4L VCM, the fourth and widest lens in its series of still/video hybrid prime lenses featuring the new VCM (Voice Coil Motor) AF system. Delivering dramatic ultra-wide-angle perspective, appealing large f/1.4 maximum aperture, outstanding image quality, fast and precise AF drive in a compact body with user-friendly features, the lens is a must-have for creating stunning, expansive compositions that draw viewers into the scene.

Vivid Expression Within a Compact Body
At around 99.3mm long and weighing approximately 519g, the professional-grade RF 20mm F1.4L VCM defies convention by packing an ultra-wide-angle 20mm focal length and large f/1.4 maximum aperture into a compact, lightweight and durable professional-grade body. Large aperture ultra-wide-angle lenses have a reputation for being hefty, but like the other f/1.4L VCM lenses, the RF 20mm F1.4L VCM is portable and easy to handle.

Users can capitalise on the lens’ unique perspective and outstanding low light flexibility when capturing stills of architecture in their full grandeur, or detail-rich shots in dramatic low lighting. Besides its 67mm front filter thread, the RF 20mm F1.4L VCM has a rear filter holder that positions sheet-type filters close to the image sensor where there is less likelihood of distortion happening.

Designed for Video Shooting
The lens is engineered for video shooting performance down to its core with focus breathing reduction built into its optical design. Compositions will remain stable with extremely little fluctuation during focus transitions even with a camera body that has no built-in electronic focus breathing correction. The high-thrust VCM, which drives the large focus lens groups and is controlled by a high-performance microprocessor, ensures that subject tracking and focal transitions are carried out smoothly in near silence during video shooting. It also locks focus swiftly and precisely when shooting stills.

The RF 20mm F1.4L VCM’s size, weight, 67mm filter size, flat and simple exterior controls are designed to be consistent with Canon’s hybrid f/1.4L VCM prime lenses. This minimises the need for users to rebalance gimbals and other gear when swapping the lens with others in the same series. Similar to Canon’s hybrid and cinema lenses, users can make aperture adjustments seamlessly by turning the clickless iris ring during filming. The rotation direction is identical to the Cinema EOS System lenses, so users of both systems can switch between them effortlessly.

Beautiful and Clear Images at the Edges
The RF 20mm F1.4L VCM is the first VCM-series lens to feature BR (Blue Spectrum Refractive) optics, which thoroughly suppresses the chromatic aberration that might occur with ultra-wide-angle lenses. This ensures clarity and beautiful out-of-camera colours from the centre to the edges. Two optimally placed GMo (glass-moulded) aspherical lenses correct various distortions, including the sagittal coma flare. By doing so, point light sources like stars are rendered faithfully, making the lens ideal for astrophotography.

Like Canon’s other professional wide-angle lenses, the RF 20mm F1.4L VCM features ASC and SWC coatings that reduce flare and ghosting. As such, images captured remain clean and clear even when shooting at the sun or other light sources RF 20mm F1.4L VCM’s impeccable image quality is testament to Canon’s pursuit of optical excellence, and how it has been designed to be future proofed for high-resolution imaging demands like 8K resolution.

Chandigarh, March 29, 2025: India Tourism Development Corporation (ITDC), a public sector enterprise under the Ministry of Tourism, Government of India organized a seminar and ceremony on The Importance of Indian Vedic Culture at The Ashok, New Delhi. The event witnessed the participation of 53 PSUs, underscoring a collective commitment to promoting Hindi and preserving India’s cultural heritage.

The event commenced with the ceremonial lighting of the lamp by the Director, (Finance), and senior officials of ITDC, followed by addresses by distinguished speakers, reflecting on the relevance of Vedic culture in modern times. It emphasized the role of Vedic knowledge in shaping social values and its enduring significance.

The highlight of the seminar was Hindi Kavi Sammelan (poetry session), captivating and humorous recitations.

The seminar concluded with an inspiring address by Member Secretary, Narakas Upakram-2, who underscored the importance of integrating Hindi and regional languages in official communication. He shared his personal experiences and urged the participating PSUs to enhance the use of Hindi in their daily operations.

The event was a resounding success, reflecting ITDC’s dedication to preserving India’s cultural heritage while advancing the use of Hindi in official and public discourse.

Navi Mumbai, March: Alumil India, the fully-owned Indian subsidiary of Alumil Group has been awarded the prestigious title of ‘Most Preferred Aluminium Windows & Doors Brand of the Year’ at the Outlook Business Spotlight Nation Builders Excellence Awards 2025. The accolade was received by Mr Theodoros Axouristos, Managing Director of Alumil India, in recognition of the company’s transformative contributions to sustainable infrastructure, cutting-edge innovation and nation-building through advanced architectural solutions. Alumil India’s win underscores its role as a catalyst for climate-resilient urban development. The company’s high-performance aluminium systems, including energy-efficient windows, doors and façade solutions, have become synonymous with durability, aesthetics and sustainability.

The Nation Builders Excellence Awards, celebrates visionaries and enterprises shaping India’s socio-economic growth across critical sectors like manufacturing, sustainable energy and urban development. This year’s awards spotlighted leaders driving job creation, eco-conscious practices and inclusive progress, aligning with India’s ambition to emerge as a global developed nation.

“We are delighted to receive this recognition. At Alumil India, we are dedicated to offering world-class aluminium systems that combine sustainability, innovation and design excellence. The award is a testament to our relentless pursuit of quality and our commitment to shaping the future of India’s architectural landscape,” says Mr Theodoros Axouristos, Managing Director, Alumil India.

As a pioneer in aluminium windows and doors, Alumil India has consistently delivered cutting-edge solutions tailored to India’s diverse climatic conditions. The company’s flagship products, including the Loop 80 series, emphasize sustainability by incorporating 80 per cent recycled aluminium, aligning with global green building standards such as LEED and BREEAM. By prioritizing energy efficiency, durability and design flexibility, Alumil India continues to lead the industry in providing architectural solutions that meet both functional and environmental demands.

“Alumil’s solutions are designed not just to meet today’s needs but to future-proof urban spaces against climate challenges. From our recycled-content aluminium systems to collaborations with architects and developers, we are proud to contribute to a greener, smarter nation,” concludes Mr Axouristos.

Hyderabad March 29, 2025: Jubilant FoodWorks Limited (JFL/Company), a leading emerging markets’ food-tech Company, today announced the launch of Elate, India’s first Android-based POS (Point of Sale) and Order Taking System designed specifically for the foodservice industry.

Elate represents a significant step forward in JFL’s digital transformation journey whose Direct-to-Consumer (D2C) apps are already amongst the largest and highest rated food-apps in India. It is cloud first and seamlessly integrates with the Company’s D2C platforms and hence is able to take advantage of sophisticated machine learning models to form a unified and personalized digital ecosystem.

Elate has been developed by JFL’s 250-member product, UX, tech and data science team, is specifically designed to improve order-taking, store operations, and customer experiences inside stores and is all set to revolutionize the restaurant operations for JFL by reducing the training times and ensuring world-class customer experiences across all JFL brands.

Commenting on the launch, Sameer Khetarpal, Managing Director & CEO of Jubilant FoodWorks Limited, stated, “Technology and digital transformation are at the centre of JFL’s strategy. With the introduction of Elate, we are taking a significant step toward creating a seamless, integrated, and efficient food-tech ecosystem. This innovation reinforces our commitment to improving the customer experience while optimizing operational capabilities.”

Vaneet Singla, Chief Product Officer, Jubilant FoodWorks Limited added, “Elate is a game changer for us. Elate is a cloud-native and android-based platform that is future ready and integrates seamlessly with our D2C apps. We have revamped the order taking UX from the first principles and that has significantly reduced the training times. Our goal is to provide our customers and store staff with a consistent, seamless, and personalized experience across all the touchpoints.”

Elate is the first step toward a never-seen-before tech-first restaurant experience, with features like kiosks, ordering screens and order status screens already in the works. Elate is already live in a select set of Domino’s stores with plans to expand to 2,100+ stores over the next three years. This marks the start of a new era in food tech innovation, underscoring Company’s commitment to tech transformation.

WASHINGTON, D.C. & MILAN — March 29, 2025 — SEC Newgate, the global insight, communication and advocacy group, today announces the launch of its Global Corporate and Geopolitical Advisory Council.

This initiative brings together a distinguished group of subject matter experts and top communications and advocacy advisers from across the globe to provide strategic advice and counsel to C-suite executives, who are navigating an increasingly complex and uncertain global landscape.

“Managing corporate reputation across all stakeholders globally is a challenging job—especially as the world faces unprecedented challenges, transformational pressures, that offer both risks and opportunities,” said Fiorenzo Tagliabue, CEO of SEC Newgate. “Our new Advisory Council is designed to offer actionable, forward-looking insights that help our clients preserve their reputation, unlock opportunities for growth, and mitigate risks.”

The Advisory Council will provide expertise across a broad spectrum of issues, including trade and tariffs, demographics, national security concerns, economic trends, new technologies, shifting social norms, fragmented media landscapes and geopolitical dynamics.

The Advisory Council will focus on strategic insights and counsel required to inform business decisions, understand and shape stakeholder perceptions and achieve favorable policy and regulatory outcomes to support business objectives.

With a focus on corporate communications, crisis management, public affairs, financial communications and brand strategy, the Council aims to empower corporate leaders with the knowledge and strategies needed to succeed in today’s environment.

“From emerging markets to geopolitical tensions and the rapidly changing ways in which stakeholders access information, the challenges for businesses today are complex and interlinked,” said Dan Doherty, Global Chair of Corporate Affairs at SEC Newgate, who will lead the Advisory Council. “By convening SEC Newgate’s experts and leveraging our global reach, we will deliver the strategic counsel needed to navigate this moment and execute effectively.”

SEC Newgate’s Advisory Council includes specialists with a wide range of geographic, functional, and industry expertise. Our team features former elected officials, political strategists, regulators, academics, and journalists, bringing a wealth of perspectives to address the multifaceted challenges facing our clients including:

Dan Doherty, Global Chair of Corporate Affairs at SEC Newgate, is based in Washington, DC, and leads the firm’s corporate, government, public affairs, and crisis specialties. He has extensive experience advising high-profile executives, governments and other organizations on complex geopolitical, regulatory, and reputation challenges.

Simone Ceruti, Head of Public Affairs and Vice President at SEC Newgate EU, has extensive insight and expertise, acquired in diverse executive roles, in developing and implementing multi-faceted internal and external consumer advocacy campaigns and strategies, building multi-stakeholder alliances, and representing strategic business interests in various international trade associations.

Sam Guthrie, Senior Advisor at SEC Newgate Australia, is a global reputational advisor with a strong focus on Asia, guiding corporations and industry leaders through complex policy, regulatory, and geopolitical challenges across the region. With senior experience in government, diplomacy, and corporate leadership, he specializes in helping organizations navigate energy, economic security, and cross-border market expansion while building trust and reputation in key Asian markets.

James Hill, Managing Partner, SEC Newgate Greater China, is a global reputational advisor with deep expertise in Asia, guiding corporations and investors through complex reputation management, crisis response, brand building, and cross-border M&A. With two decades of experience advising leading firms across the region, he helps organizations navigate high-stakes challenges, enhance market positioning, and build long-term trust in Asia’s dynamic business landscape.

Alistair Kellie, Practice Head, Communications at SEC Newgate UK, has more than 25 years’ experience in corporate positioning and financial communications, advising a wide range of organizations in the UK and internationally. He has supported and defended against high profile domestic and cross-border transactions; provided crisis and issues management; advised on rebranding strategies and has led a number of award-winning media and policy campaigns.

Thyago Mathias, VP of Public Affairs/Brazil and Latin America at SEC Newgate, is a seasoned global reputational advisor with deep expertise in public affairs and advocacy, shaping regulatory and corporate strategies for multinational organizations across Latin America. With nearly 25 years of experience advising governments, major corporations, and think tanks, he specializes in navigating complex regulatory landscapes.

Mario Mauro, Senior Advisor, at SEC Newgate, is a former Italian defence minister from Enrico Letta’s grand coalition government (April 2013-Feb 2014), a former Christian Democrat MEP (1999-2013) and former Vice-President of the European Parliament (2004-09) to offer expertise in geopolitics and defense policy.

Jim Papa, Partner at Global Strategy Group, is a trusted global reputational advisor, guiding CEOs and C-suite executives through high-stakes public affairs challenges across industries, from healthcare to technology and finance. With deep expertise in corporate strategy and a background in the Obama White House, he helps organizations navigate complex policy landscapes, shape public perception, and strengthen stakeholder trust.

Dilip Yadav, Founding Partner, at SEC Newgate Affiliate First Partners India, is a seasoned global reputational advisor, specializing in public affairs, issues management, and leadership coaching, with a deep understanding of the Indian and Global South markets. As the founding partner of SEC Newgate’s India affiliate, First Partners, he has spent three decades shaping communication strategies, guiding Fortune 100 leaders, and building influential public opinion campaigns that drive impact.

Hyderabad, 29th March 2025: In a groundbreaking move, 7UP® is redefining the spicy food experience with the launch of its ‘7UP® SpiceIt Playlist’ in collaboration with Spotify. This first-of-its-kind activation is not just about taste —it’s a sensorial fusion of science, spice, music, and refreshment. Conceptualized and executed by Leo India, and backed by research, it pushes the boundaries of how consumers will experience and feel the spice on an entirely new level. Building on the success of its ‘Eat Spicy Food – Drink 7UP® – Repeat’ campaign, 7UP® is now amplifying the experience by unlocking the science of sound to intensify flavour, making every fiery bite of food even more thrilling.

To amplify the initiative, 7UP® has unveiled a new digital campaign film featuring the music sensation Anirudh Ravichander. Set in a music studio, the film captures Anirudh reaching for a bottle of hot sauce, only to find it empty. Disappointed, he remarks, “I need more spice.” His friend, engrossed in his phone, shows him a video on how fast-paced, high-pitched sounds can make food taste spicier. Intrigued, Anirudh remixes the 7UP® Super-Duper Refresher track, adding high-pitched elements before taking a bite. As he turns up the volume, the spice level intensifies. He grabs an ice-cold 7UP®, takes a sip, and enjoys the refreshing satisfaction. The TVC concludes with a close-up of Anirudh holding a 7UP® can, looking straight into the camera – underscoring the ultimate refreshment.

The campaign is inspired by research by Charles Spence, a renowned Oxford University scientist, whose study reveals that specific frequencies in music can amplify the perception of spice, making food taste even spicier.

By harnessing this insight, 7UP® is creating an experience that stimulates multiple senses at once—where sound enhances flavour, and 7UP® delivers the ultimate balance with refreshment. The ‘7UP® SpiceIt Playlist’ is a specially designed collection of tracks that enhances the sensory thrill of eating spicy food. Whether indulging in a plate of Andhra-style chicken, Chettinad curry, or fiery street food, the playlist promises to intensify the experience, making 7UP® the perfect refreshment to cool down and balance the heat.

Talking about the campaign, Shailja Joshi, Category Lead, Cola and Flavours, PepsiCo India, said, “Spicy food is more than just a preference — it’s a way of life. At 7UP, we celebrate our love for spice, and through our association with Spotify, the ‘7UP SpiceIt Playlist,’ will enhance the way people enjoy their favourite fiery dishes. Both 7UP and Spotify are all about elevating experiences—whether it’s through refreshment or music—and this campaign brings the two together in an exciting way. This is yet another step in our commitment to make every spicy bite more enjoyable, with 7UP as the ultimate refreshment companion.”

“Music and food have always been a perfect duo, and the ‘7UP SpiceIt Playlist’ is a fresh take on this synergy, based on research that highlights the relevance of music in how we taste food. Both 7UP and Spotify are committed to creating immersive experiences, and this collaboration pushes creative boundaries, delivering a bold and fun consumer engagement”, said Sanketh Garimella, Director of Sales, Spotify India

Anirudh Ravichander also added, “Music has the power to amp up every experience, and it’s exciting to see how it can even enhance the perception of spice. Remixing the 7UP Super-Duper Refresher track to bring this insight to life was a thrilling experience. 7UP has always been a part of our food moments, and this campaign makes it even more special for spicy food lovers.”

“7UP goes best with spicy food, so, when we learned of Prof. Charles’ study of how certain musical frequencies can intensify the taste of spicy food, we saw an opportunity to bring alive a unique experience. We collaborated with Prof. Charles and ace musician Anirudh to curated ‘7UP SpiceIt Playlist’ – a lineup of high-energy tracks designed to take your spicy meal to the next level. We then took this to Spotify and created a first of its kind experience that mixes music, food and super-duper refresher, 7UP.”, said Vikram Pandey, Chief Creative Officer, Leo South Asia.

To be exclusively managed by Musee Musical

Adyar Chennai, 28th March 2025: Yamaha, The Automobile and Music/Audio giant, one of the world’s leading brands has opened its 2^nd premium exclusive showroom in Chennai Tamil Nadu. This step brings Yamaha closer to its aim of making the studio facilities and equipment available to all upcoming musicians in the state. This initiative also underscores the shared commitment to empowering the nation’s youth to the best quality of music training under the guidance of some of the most renowned music trainers in the region. 

The Yamaha Music Square has already expanded to a total of 26 stores across India; this will be its 2^nd in the state of Chennai taking the total to 27, contributing to this initiative with an extensive reach.  Yamaha also plans to expand Music Square in the near future to vacant and potential regions.  A unique feature that will set the studio apart from every other place will be the option of live demos of each music instrument for every music enthusiast.

Yamaha has entered into an exclusive tie-up with the renowned Musee Musical, a historic music store in Chennai that is in its 183^rd year. The tie-up includes Musee Musical managing the Music Store and extending all their services to customers in the area. Musee Musical brings its expertise in understanding the needs of customers with regard to musical instruments and training. This is a new business model that is being undertaken and promises the best of the expertise of both companies to discerning customers in Chennai.

In India, there is a boundary to the extent of talent we possess and to promote and identify such talent, Yamaha has pledged to expand this initiative. The Company aims to strategically focus and build more infrastructural facilities and projects to efficiently cater the public and develop the segment in the region.

REHAN SIDDIQUI SAN (Deputy General Manager) Yamaha said, “This development is aimed at upgrading the talent pool of the youth in India and also to provide the best quality instruments in the region. We at Yamaha are committed towards excellence in technology and quality, this initiative will provide a platform to music students to enhance their skills and gets access to world class training in the world of Audio.

Training and product workshop will also be conducted by Musee Musical in the first 30 days.

National, March 28th, 2025 – Slurrp Farm, a leading millet-based children’s food brand in India, has introduced its latest initiative, ‘New Flavours, Yes Please!’, aimed at helping parents effortlessly introduce cereals made with real fruits, wholesome millets, and zero added sugar into their little ones’ diets.

Building on its ongoing commitment to early childhood nutrition, Slurrp Farm previously launched Slurrp It Up, a free online nutrition guide, at its flagship YES Moms & Dads event in Mumbai last year. The new campaign expands on this mission, highlighting how introducing diverse flavours early can reduce picky eating and shape healthier eating habits for life. As part of this initiative, for every cereal pack purchased, Slurrp Farm will gift families a complimentary Ragi cereal pack, helping households easily discover cereals rich in calcium, iron, and essential vitamins. Through this effort, the brand aims to help 10,000 moms introduce new flavours to their little ones.

“As mothers, we know how important it is to introduce variety early, helping kids develop diverse tastes and avoid picky eating later in life,” said Meghana Narayan & Shauravi Malik, Co-founders of Wholsum Foods, the parent company of Slurrp Farm and Mille. “By combining millets with real fruit in delicious, kid-approved flavours, we’re making it easy for parents to choose nutritious food that their children genuinely love.”

Slurrp Farm continues to address the growing demand for healthy options with its zero-junk promise, offering over 55+ wholesome, guilt-free products that make nutritious choices easy and accessible for families. The range includes cereals, snacks, and superfoods. For growing children, Slurrp Farm offers a variety of millet-based breakfast items including pancakes, dosas, and upma, as well as millet-based snacking items such as noodles, multigrain pasta, cookies, and puffs – making healthier eating a deliciously convenient, everyday choice for families. The products have no additives, preservatives, or artificial flavours – just food one can trust, made from ingredients that are good for you, our planet, and farmers, making guilt-free snacking enjoyable.

Bengaluru, 28th March 2025 – KRAFTON today announced the acquisition of a controlling stake in Nautilus Mobile, a Pune-based game development studio renowned for its popular Real Cricket franchise. The ₹118 crore transaction marks KRAFTON’s first control deal in India, reinforcing its commitment to investing in high-quality game development and accelerating the growth of India’s gaming ecosystem.

Nautilus Mobile has established itself as a leader in mobile sports gaming, with a strong brand identity and a proven track record of delivering engaging and immersive gaming experiences. This transaction strengthens the synergy between the two companies, combining Nautilus Mobile’s expertise in sports gaming with KRAFTON’s global resources and technological capabilities to drive innovation, expand market reach, and create new opportunities for Indian game developers.

Founded in 2013, Nautilus Mobile has spent the past decade building one of the strongest franchises in the mobile cricket gaming space. Its Real Cricket series has become synonymous with the genre, emerging as one of the most loved and profitable cricket gaming IPs on mobile platforms. In 2020, JetSynthesys acquired a 100% stake in Nautilus Mobile, further accelerating its growth. In February 2022, KRAFTON made a strategic investment of ₹40.5 crore in Nautilus. Nautilus, with its strong IP, established Indian user base, and proven development track record, offers a unique opportunity to deepen KRAFTON’s Esports and publishing efforts in the country.

After this acquisition by KRAFTON, JetSynthesys will remain as a significant minority investor in Nautilus Mobile, and continue to work with Nautilus Mobile on strategically important areas, especially in Esports.

Sean Hyunil Sohn, CEO, KRAFTON India, said “At KRAFTON, we are committed to identifying and supporting companies that have the potential to shape the future of game development. As an existing investor in Nautilus Mobile, we have witnessed the companys’ impressive growth and its ability to deliver world-class gaming content under Jet Synthesys’ leadership. This acquisition is a testament to our long-term vision of making India a global hub for game development. We are excited to deepen this partnership and work together to create world-class gaming experiences that resonate with Indian and global players.”

Anuj Mankar, CEO, Nautilus Mobile, said “We are thrilled to join forces with KRAFTON in this next phase of our journey. Real Cricket, a product made in India for Indians, has the potential to become the first Indian sports game exported globally. With KRAFTON’s global expertise and strong industry network, we’re confident in our ability to elevate the franchise and explore new opportunities in mobile gaming. This partnership will allow us to push the boundaries of innovation and expand our reach, while continuing to deliver engaging and high-quality gaming experiences to players worldwide.”

Rajan Navani, Founder & CEO, JetSynthesys, said “At Jetsynthesys, we work closely with our global partners to strengthen the Indian game development ecosystem. KRAFTON’s world-class innovative capabilities will add great value to our highly talented team, led by Anuj Mankar, enabling JetSynthesys to further leverage this strength to build the e-cricket Esports ecosystem in India, for India and the world, in the process scaling the already established GEPL (Global eCricket Premier League) to greater heights.”

This acquisition is a significant step in KRAFTON’s India investment strategy. It underscores KRAFTON’s commitment to strengthening the country’s ambitious ‘Make in India’ initiative by supporting local game developers, driving innovation, creating jobs, and fostering a thriving development ecosystem.

Nautilus Mobile’s Real Cricket franchise, is one of the biggest mobile cricket game franchise in the world, making this acquisition a strategic opportunity to expand and enhance cricket gaming experiences for Indian and global audiences. Leveraging India’s unparalleled passion for cricket, this move enhances KRAFTON’s ability to provide high-quality sports gaming experiences​. As India continues to emerge as a major player in the global gaming landscape, KRAFTON remains dedicated to investing in homegrown studios in India, supporting cutting-edge game development, and delivering innovative gaming experiences tailored for Indian and global audiences.