Archives March 2025

This Women’s Day, celebrate the incredible women in your life with gifts that are as thoughtful, inspiring, and empowering as they are. Whether she’s a visionary creator, a lover of elegance, or someone who appreciates style and innovation, these five carefully curated gifts will make her feel truly valued and appreciated. Go beyond the ordinary—gift her something extraordinary!

1.Brother P-Touch PT-D210 Label Maker – Organize with Style

For the woman who loves organization and efficiency, the Brother P-Touch PT-D210 Label Maker is the perfect tool to keep her workspace, home, or craft projects neatly labeled. Whether she’s a creative artist, a home organizer, or a professional, this label maker adds a touch of precision and style to everyday essentials.

Why it’s great?

•  Easy-to-Use Keyboard: Simple QWERTY layout for quick and efficient labeling
• Multiple Font Styles & Templates: Offers various fonts, symbols, and decorative frames
• Versatile Labeling: Ideal for organizing files, pantry items, crafts, or office supplies
• Compact & Portable: Lightweight design for easy handling and storage

Special Idea: Create a set of custom labels with her name, favorite quotes, or personalized tags to make the gift even more special.

2. Brother GS 3700 Sewing Machine – Stitching Dreams into Reality

For the woman who loves creativity and craftsmanship, this sewing machine is the perfect tool to help her bring her ideas to life. Whether she’s into DIY fashion, home decor, or personalized gifts, the Brother GS 3700 makes it all possible.

Why it’s great?

•  Versatility: 37 built-in stitch functions cater to diverse projects.
• User-Friendly: Suitable for both beginners and experienced users.
• Encourages Creativity: Supports her passion for crafting and DIY endeavors.

Special Idea: Gift this along with a bundle of colorful fabrics and a note saying, “Create magic, one stitch at a time!”

3. PROTOUCH Airshot Multi-Styler – The Perfect Styling Companion

Give the gift of effortless styling with the PROTOUCH Airshot Multi-Styler. A powerful alternative to premium hairstyling tools, this 5-in-1 hot air styler allows her to curl, straighten, smooth, and add volume to her hair without excessive heat damage.

Why it’s great?

•  Comes with five interchangeable attachments, including curling barrels, a volumizing brush, a smoothing brush, and a concentrator nozzle
• Lightweight and ergonomic design for easy use
• Delivers professional styling results at a fraction of the cost of high-end brands

Special Idea: Pair it with a handwritten note saying, “Because you deserve salon-style hair every day!”

4. Victoria’s Secret Bombshell Fine Fragrance 5-Piece Gift Set – A Symphony of Scent image.png
Indulge her senses with the Victoria’s Secret Bombshell Fine Fragrance 5-Piece Gift Set, offering a collection of exquisite fragrances that suit various moods and occasions.

Why it’s great?

•  Diverse Scents: Includes five unique fragrance items from the Bombshell collection.
• Long-Lasting: Each fragrance offers a lasting impression.
• Elegant Packaging: Beautifully presented, making it perfect for gifting.

Special Idea: Present this set with a personalized note describing what each scent reminds you of about her.

5. Apple Watch Series 9 – The Ultimate Smartwatch for Her

Apple Watch Series 9 – The Ultimate Smartwatch for Her
The Apple Watch Series 9 is more than just a smartwatch—it’s a personal fitness coach, a health monitor, and a stylish accessory, all in one. Whether she’s tracking workouts, managing notifications, or ensuring her well-being, this smartwatch is the perfect tech companion.

Why it’s great?

•  Always-On Retina Display with a bright and crystal-clear screen
• Advanced health tracking including blood oxygen monitoring, ECG, heart rate tracking, and sleep insights
• Fitness and workout modes that track various activities like running, swimming, yoga, and strength training

Special Idea: Pre-set a personalized wellness reminder—like “Take a deep breath; you’ve got this!”

When relentless rains swept through Himachal Pradesh in 2023, Government Primary School Kuklah in Mandi district was completely washed away. The school, which originally comprised seven classrooms, two toilets, and a kitchen for the Mid-Day Meal programme, served 35 students and had a staff of five, including two support members.

 In the immediate aftermath of the disaster, the school remained non-operational for 10 days. Determined to continue their children’s education, the local community and school staff arranged for makeshift classes in a village temple.

 Kishan Chand, a resident of Kuklah gram panchayat, recalls the difficult transition: “With our school gone, our children had no choice but to study in the local temple. The space was cramped, and the lack of proper facilities made it hard for them to concentrate on their lessons. It was a struggle every day.”

 The loss of the school was more than the loss of a building – it disrupted a safe space where children learned, played, and built their future. Understanding the gravity of the situation, SEEDS (Sustainable Environment and Ecological Development Society), with the support of PwC India Foundation, stepped in – not just to rebuild, but to create a school that would be stronger, more sustainable, and better suited to the region’s needs.

 Duni Chand, the head of GPS Kuklah: “For the past one and a half years, our students have been studying in the village temple, struggling in a difficult environment. When the SEEDS team visited our school, they immediately saw the need to reconstruct it. They worked with PwC India Foundation to start the work. Now, our children have a proper space to continue their education.”

 The newly constructed school integrates child-friendly architecture with environmentally conscious construction techniques. Designed with long-term resilience in mind, it features modern classrooms, improved sanitation facilities, and access to clean drinking water. Special attention was given to creating a safe, secure, and dignified learning environment.
Semi-open learning spaces were incorporated to complement the hilltop climate, ensuring shaded areas and maximizing natural light and ventilation for an energy-efficient setting.

 One of the standout features of the new school is its shallow dome construction technique on the ground floor roof. By replacing steel and concrete with brick, the design significantly reduces the building’s carbon footprint, cuts down construction costs, and shortens the overall construction timeline.

 On the first floor, large windows replace conventional walls, allowing adjustable natural lighting and improved airflow. The North light roof design optimizes diffused daylight, ensuring a bright yet soft illumination throughout the day.
Additionally, low sill heights keep students visually connected to the outdoors, creating an environment where they feel comfortable and learn better.

 Beyond just rebuilding the school, the project became a community-driven effort. Over 90% of the workforce involved in construction was sourced locally, providing immediate employment and strengthening community engagement.

 Champa Kumari, a School Management Committee member whose daughter attends the school, speaks about the community’s involvement:
“The villagers were also involved in various activities during the school construction project. This school belongs to us all, and we took ownership of rebuilding it. The sense of community extended beyond just construction work. As the building was taking shape, the construction team and community observed Diwali, while students celebrated Children’s Day on the campus even as work continued. These moments of joy reassured both the community and the students that progress was being made and the school would soon be functional.”

 The initiative also supported the regional economy by sourcing materials and services from local businesses, reinforcing the importance of sustainable, community-led development. Today, 53 students, including 24 boys and 29 girls, have access to a safe, well-equipped learning environment—one that will stand resilient in the face of future climate challenges.
As India continues to face climate-related challenges, the demand for disaster-resilient and sustainable schools is more urgent than ever. Dr. Manu Gupta, Co-founder of SEEDS, emphasizes the critical role of education in post-disaster recovery:

“After any disaster, getting children back to school is one of the most important steps toward healing. Schools provide a sense of routine, safety, and hope. By reconstructing disaster-resilient schools, we ensure that children can overcome trauma and return to a state of normalcy, allowing them to focus on learning and rebuilding their future.”

Holi, the festival of colors, is a time for celebration, renewal, and togetherness. This year, go beyond traditional gifts and invest in a healthier future with Portl UltraGym and Portl Studio. Designed to bring cutting-edge fitness technology into your home, these innovative solutions help you build strength, stay active, and enjoy a personalized fitness journey. Whether you want to enhance your strength training or explore interactive workouts, Portl ensures a seamless and engaging experience.

Portl UltraGym: A Smart Strength Training Revolution
Portl UltraGym is a compact, all-in-one strength training system that replaces bulky gym equipment with Hydraulic and Electromagnetic Resistance System (H.E.R.S) technology. It offers digital resistance, making workouts efficient and customizable for all fitness levels.

• Digital Resistance System: Adjustable from 0.5 kg to 70 kg for precise strength training
• Compact & Portable: Occupies just 2.4 square feet, ideal for home and travel
• Integrated Mobile App: Guided workout plans, real-time progress tracking, and personalized routines
• 150+ Exercises & 5 Training Modes: Standard, Eccentric, Isokinetic, Elastic, and Rowing
• Premium Accessories Included: Hand straps, hip belt, barbell, ankle straps, and Bluetooth switch for effortless weight adjustment

Portl Studio: Your Interactive Personal Trainer
For a more immersive workout experience, Portl Studio offers AI-powered training that monitors posture and provides real-time corrections, ensuring safe and effective workouts. With a diverse range of exercise options, it brings professional fitness coaching into your home.

• 300+ On-Demand & Live Workouts: HIIT, Strength, Endurance, Dance Fitness, Yoga, Meditation, and more
• AI-Powered Coaching: Real-time posture correction for injury-free training
• Multi-User Support: Ideal for families or shared fitness goals
• Seamless Home Experience: Transition between strength training, yoga, and cardio with ease

Portl Studio Specifications:
43” High-Resolution Multi-Touch LCD Display

HD Camera & Omni-Directional Microphone

Bluetooth & Wi-Fi connectivity

Mohali: Gillco International School marked National Science Day with an engaging showcase of scientific creativity, where students of Classes VI-VIII presented a series of innovative projects and experiments. The event aimed to foster curiosity, critical thinking, and a hands-on approach to learning among young minds.

Students demonstrated a wide array of projects, covering themes such as environmental conservation, technological advancements, and real-world problem-solving. Their innovative models and experiments highlighted their keen understanding of scientific principles and their potential applications. Teachers, parents, and peers enthusiastically engaged with the budding scientists, appreciating their efforts and encouraging a deeper exploration of scientific concepts.

Speaking on the occasion, Dr. Kritika Kaushal, Principal of Gillco International School, said, “At Gillco International School, we believe that science is not just about learning facts but about questioning, exploring, and innovating. Events like these empower our students to think critically and develop a problem-solving mindset. It is truly inspiring to see our young learners demonstrate such enthusiasm and creativity in science. We are committed to nurturing their curiosity and preparing them to be future innovators.”

Kolkata/Mumbai, 7th March’25: Medica Superspecialty Hospital, a part of the Manipal Hospital Group, hosted an insightful panel discussion today on ‘Sleep Health’ to commemorate upcoming World Sleep Day on 14th March 2025. The discussion brought together esteemed medical professional including Dr. Kunal Sarkar, Senior Vice Chairman, Senior Cardiac Heart Surgeon & Head MICS, (Prof.) Dr. Subhankar Chowdhury, Director, Department of Diabetes & Endocrinology, Dr. Pradeepta kumar Sethy, Director – Gastroenterology from the hospital along with (Prof.) Dr. Anirban Roy – renowned Psychiatrist as panelists to shed light on the impact of sleep on overall health and well-being. The discussion was skillfully moderated by Dr. Shaswati Sengupta Datta, Senior Consultant, ENT & Sleep Apnea and Dr. Souvik Roy Choudhury, Senior Consultant, ENT & Sleep Apnea.

Good sleep is the cornerstone of well-being, yet it is being neglected in this fast-paced era. On this World Sleep Day, under the slogan “Make Sleep Health a Priority,” it is essential to understand that quality sleep is not a luxury but a need for physical, mental, and emotional well-being. Poor sleep can lead to all manner of illnesses, from weakened immunity to increased stress and chronic disease. The catchphrase behind the panel discussion was to get people to realize on how by developing good sleep habits—such as having a regular sleep routine, limiting screen time at night, and making the environment calming—people can improve their productivity during the day, our mood, and our overall health.

Facilitated by Dr. Shaswati Sengupta Datta, the session enlightened participants about the importance of identifying sleep disorders, their symptoms, and availing themselves of early medical care. Highlighting the extensive influence of sleep on one’s well-being, Dr. Sengupta Datta said, “Good health begins with quality sleep, yet many overlook warning signs like chronic snoring, daytime sleepiness, and difficulty concentrating—often early indicators of underlying health issues. Even pediatric sleep problems, if ignored, can hinder a child’s physical, behavioral, and social development. Establishing healthy sleep habits from an early age is essential, though it’s never too late to make positive changes. Seeking professional evaluation and timely intervention can prevent long-term complications and significantly improve overall well-being.”

During the discussion, Dr. Kunal Sarkar, emphasized the connection between sleep and cardiovascular health. “Poor sleep is directly associated with hypertension, arrhythmias, and a higher risk of cardiovascular diseases. A routine sleep schedule is as important as a healthy diet and exercise for heart health.”

(Prof.) Dr. Subhankar Chowdhury, outlined the relationship of sleep with metabolic disorders. “Chronic lack of sleep disorganizes glucose metabolism, causing a risk increase for diabetes and obesity. A well-timed sleep pattern is important to ensure hormonal balance as well as for good metabolic function.”

While interacting, Dr. Pradeepta Kumar Sethy, described how sleep patterns affect digestive health. “Irregular sleep patterns can exacerbate conditions such as acid reflux, irritable bowel syndrome, and indigestion. A regular sleep schedule maintains digestive function and prevents stress-related gut problems.”

In discussing the significance of quality sleep, (Prof.) Dr. Anirban Roy, Psychiatrist, highlighted the interconnection between sleep and mental health. “Sleep and emotional well-being are very closely linked. Sleep deprivation is a significant cause of anxiety, depression, and cognitive impairment. Prioritizing good sleep hygiene can make a big difference in mental clarity and resilience.”

Dr. Souvik Roy Choudhury, while concluding the discussion, highlighted the serious impact of chronic sleep disorders. He stated, “Sleep apnea and insomnia, two of the most prevalent sleep disorders, not only disrupt sleep but also pose significant health risks, including hypertension, heart disease, and cognitive impairment. A Forbes report from last year revealed that for every 100 male OSA (Obstructive Sleep Apnea) patients, there are approximately 50-60 female patients. Women with obesity, polycystic ovarian syndrome, those who are postmenopausal, or pregnant are at a higher risk of developing OSA. The condition is also common in children, even preschoolers, often manifesting as hyperactivity, attention deficits, mood swings, poor academic performance, and growth issues. Early diagnosis and timely intervention are crucial for effective management. By incorporating lifestyle changes, seeking medical guidance, and adhering to prescribed treatments, individuals can significantly improve sleep quality and overall well-being.”

Regarding the panel discussion, Dr. Ayanabh Debgupta, Regional Chief Operating Officer, Manipal Hospitals (East), stated, “Prioritizing our health is essential, and quality sleep plays a vital role in maintaining overall well-being. I am glad that we organized this panel discussion at our hospital today, to raise awareness on this important topic, with esteemed senior doctors from various specialties sharing their insights as panelists.”

Gargi by P N Gadgil & Sons (PNGS) unveils the “Aura Collection,” a stunning range of 925 sterling silver necklace sets that blend timeless elegance with modern luxury. Designed to celebrate women’s grace and individuality, the collection features intricately crafted, hypoallergenic pieces like the Green Stone Necklace Set, Blue Peacock Necklace Set, and Floral Ring Necklace Set. With a commitment to fine craftsmanship and contemporary aesthetics, the Aura Collection is now available across Gargi stores and online, offering a seamless shopping experience with free shipping and COD options.

 Please find attached the comprehensive press release and the images for your perusal. We would appreciate it if you could share them with your esteemed media.

 Additionally, we can arrange an interview with Aditya Modak, Co-founder & Director of Gargi by P N Gadgil & Sons, who can provide further insights into the brand’s vision, mission, and expansion plans.

Hyderabad, 7th March 025: BAJA SAEINDIA is a premier student competition where engineering students design, build and race an all-terrain vehicle (ATV). It is part of the global SAE International BAJA series, and in India, it is organized by SAEINDIA (Society of Automotive Engineers India). This competition helps students bridge the gap between theoretical learning and practical application while enhancing employability in the automotive and allied industries.

As part of the BAJA SAEINDIA, the HR Meet is the cornerstone event, bringing together top industry leaders, academia, and promising young BAJA engineers to explore and shape the future of mobility in India. The recruitment market is a highly competitive one, to state the obvious. And for a Core company, it can often turn into a nightmare with communication & visit to many engineering colleges, a mountain of paperwork, pending deliverables, miscommunication and human errors, to name a few. The growing need to hire more and more qualified employees with specialised skill sets adds to the challenge. Luckily automation has helped address many of these pain points and more and more smart recruiters are using recruitment software and platforms to recruit better.

A good recruitment software like BAJA’s POD.AI improves Recruitment efficiencies, reduces cost, streamlines data collections, give relief to recruiters, discovers better candidates and saves time. But big data, predictive analysis and artificial intelligence are transforming the entire HR ecosystem and providing robust solutions for problems which were hitherto plaguing the industry. Technology is helping overcome biases with processes that are hyper-responsive to market data, complex metrics and even budget constraints.

The Recruitment process began with the BAJA APTITUDE TEST (BAT) conducted online every December, serving as the initial step for students entering the recruitment drive. The students upload their data online on the POD.AI portal and after the BAT results are uploaded, the Recruiting companies can apply filter as per their shortlisting criteria and finalize the list for final phase. The final phase of the event culminates in the physical HR Meet, which is organized next day after the conclusion of the BAJA’s Valedictory Session. The students can also select the companies, where they want to be interviewed. Host Institutions like Acropolis Institute, Chitkara University and Ajinkya DY Patil University play a big role in hospitality of the Recruiters ads well as aspiring BAJA Students.

The HR Meet features dynamic interview sessions where students interact with industry experts and hiring managers, discussing potential career opportunities in the automotive, electric mobility and core engineering sectors. The event witnesses enthusiastic participation from students who demonstrate their knowledge, hands-on experience and innovative mindset cultivated through their involvement in the BAJA SAEINDIA competition.

This year, BAJA SAEINDIA saw the participation of around 15 sponsoring companies and a total of 500- 600 eligible students. HR representatives from sponsoring organizations such as ARAI, Renault Nissan, General Motors, Daimler, Mahindra, Eka Mobility, Hero MotoCorp, TVS Motors, Oben Electric, Gravton Motors, Michelin, Anand Group, Endurance Technologies, Varroc, Vecmocon, etc. attended the event, seeking candidates with a strong passion for electric mobility and sustainable mobility solutions.

Most of the companies shortlist around 50 to 100 candidates based on their filtering requirements and then conduct Group Discussions or Bingo round to further shortlist 25 students. Based on their Technical & HR interview, generally 5 to 10 students are given on-the-spot offers by respective sponsoring companies. The annual Package ranges from INR 8 to 15 Lakhs per annum. Additionally, the placement drive continues to offer virtual interview opportunities, reinforcing BAJA SAEINDIA’s commitment to expanding career prospects for students participating in the BAJA SAEINDIA event.

“We are thrilled to see such an overwhelming response from both students and recruiters. The HR Meet is a crucial step in fostering industry-academia collaboration and creating job opportunities for young engineers passionate about mobility solutions,” said Mr. Yash Kakade the Alumni Head of BAJA SAEINDIA 2025.

The BAJA SAEINDIA 2025 season successfully concluded its events across three categories—mBAJA & hBAJA at NATRAX, Pithampur near Indore and eBAJA at BVRIT, Narsapur near Hyderabad with enthusiastic participation from teams and students. As the competition progresses, the upcoming aBAJA event is set to focus on ADAS and Autonomous vehicle technology at ARAI, Pune marking another milestone in innovation and engineering excellence.

Women’s Day isn’t just a celebration; it’s a reminder of strength, resilience, and the power of womanhood. Kamya Panjabi, who mesmerizes audiences as the fierce Mohini in Sun Neo’s much-loved Ishq Jabariya, opened up about what the day means to her. Known as one of the strongest women in the television industry, Kamya shared her experiences of portraying powerful female characters on screen and revealed who inspires her in real life.

Kamya shared, “For me, every day is Women’s Day! I don’t wait for a special date to celebrate my life, my mother, my daughter, my friends, or the incredible women of this country. Women don’t need just one day of appreciation—we deserve it every single day. I hope more people understand this. Instead of limiting our recognition to just one date on the calendar, let’s celebrate women every day for their strength, sacrifices, and contributions in every role—whether as mothers, daughters, wives, or professionals. It’s not about making grand preparations; it’s about changing our mindset and truly valuing the women in our lives.”

Opening up about the women who inspire her the most in life, the Ishq Jabariya actress expressed, “You know, it might sound surprising, but my biggest inspiration comes from my two younger sisters, Mala and Madhu. There were moments in my life when I felt lost, when expectations weighed me down, but they were always there—lifting me up, standing by me like a rock. Despite being younger, they have inspired me in ways I can’t even explain. Their strength, resilience, and unwavering support have shaped me into who I am today. They may be my little sisters, but in so many ways, they are my guiding force.”

Kamya has won millions of hearts with her powerful onscreen portrayals. Talking about the same, she said, “I have always played strong female characters—whether it was Sindura, Preeto, Didun, or now Mohini in Sun Neo’s Ishq Jabariya. Maybe that’s because, in real life too, I am headstrong, determined, and never one to give up. Television, after all, belongs to women! Let’s be honest—women rule the industry. Yes, there are many amazing male actors, but at its core, television is driven by strong female characters who connect deeply with audiences. And I am forever grateful for all the love people have given to my characters. So, on this Women’s Day, let’s not just talk about opportunities and struggles—everyone has their own journey. Let’s simply celebrate women for who they are.”

Kamya currently plays the role of Mohini in Sun Neo’s Ishq Jabariya, airing on at 10:00 PM. The show is a compelling love story that follows Gulki, a strong-willed young woman with big dreams. With a stellar cast also featuring Dipshikkha Nagpal, Siddhi Sharma, and Lakshay Khurana, the show brings emotion and depth to its captivating narrative.

Mumbai, 7th March, 2025: Coromandel International Limited, one of India’s leading agri-solutions providers, has inaugurated its second Sulphur manufacturing plant at its Visakhapatnam facility in Andhra Pradesh.

Visakhapatnam site is the company’s wholly backward integrated unit and produces approximately 12 LMT of complex fertilisers along with Phosphoric acid and Sulphuric acid. The site also hosts a Sulphur Fertiliser plant with 25000 MT production capacity. With the inauguration of this new plant, the company’s Sulphur fertiliser capacity is doubled, ensuring a steady supply of high-quality bentonite Sulphur fertilisers to the farmers.

This expansion marks a significant step in strengthening Coromandel’s presence in the specialty nutrients market, reinforcing its commitment to Indian agriculture. The event was graced by Mr. S Sankarasubramanian, MD & CEO, Coromandel International Limited, Mr. Avinash Thakur, Business Head, Specialty Nutrient and Organic Fertilisers, and other senior team members.

Sulphur is an essential nutrient for plant growth, playing a crucial role in protein synthesis, enzyme function, and overall crop productivity. In India, Sulphur deficiency is a growing concern due to factors like intensive cropping, imbalanced fertiliser use, and declining organic matter in soil. By increasing its Bentonite Sulphur capacity, Coromandel aims to provide Indian farmers with high-quality, affordable, and sustainable nutrient solutions to improve soil health and maximize yields.

The new plant is equipped with advanced German technology and capabilities to fortify Sulphur fertilisers with multiple micronutrients, addressing the evolving nutrient deficiencies in Indian soil. Beyond production, this facility also sets the stage for research and development for introducing new Sulphur variants designed to meet the crop and geography specific needs of Indian agriculture.

Speaking at the inauguration, Mr. S Sankarasubramanian, Managing Director and Chief Executive Officer – Coromandel International Limited said

“At Coromandel we believe in delivering innovative and sustainable Agri solutions to the farmers. By continuously augmenting our infrastructure and expanding capacities, we are ensuring a steady supply of fertilisers that promote long-term soil health and at the same time enhance productivity. Over the next 4-5 years, this plant will play a crucial role in effectively meeting the growing demand for Bentonite Sulphur fertilisers across India. This milestone aligns with our long-term vision of advancing agricultural growth through technology and farmer-focused initiatives.”

Coromandel’s broader vision to drive agricultural innovation, support sustainable farming practices beyond the NPKs and DAP is depicted through the Sulphur capacity expansion at the Visakhapatnam. With this initiative, Coromandel reaffirms its leadership in providing science-backed, farmer-centric solutions that cater to the evolving needs of the agriculture sector.

Mumbai, 7th March 2025: Customer Capital, a company specializing in captive commerce loyalty solutions and Bank of Maharashtra announced a partnership to introduce an exclusive travel platform and loyalty rewards for Bank of Maharashtra cardholders. This collaboration between Customer Capital and Bank of Maharashtra aims to enhance the value proposition for Bank of Maharashtra cardholders by providing a seamless and rewarding travel booking experience directly through the BANK OF MAHARASHTRA card website and app.

Customer Capital has created a white-label travel platform with the name ‘Tripstacc’ that allows banks to customize the experience for their customers and gain insights on spends on Travel and Expenses (T&E) which are not available through traditional tactical promotional partnerships. This service will enable Bank of Maharashtra cardholders to book hotels and tickets through a trusted travel portal accessible via the Bank of Maharashtra card website and app.

According to a recent report the loyalty market in India will continue to grow and is set to reach US$7.92 billion by 2028. The market senses a huge potential that will help Customer Capital gauge and serve the Indian customers through its platform. This agreement positions Bank of Maharashtra to leverage Customer Capital’s cutting-edge technologies and innovations such as Tripstacc, to further enhance its operational capabilities and add a competitive edge.

Mr. Govind Sandhu, CEO & Co-Founder, Customer Capital, said, “We are proud to introduce Tripstacc, our captive commerce travel platform for Bank of Maharashtra. This partnership offers a differentiated model that benefits the bank in many ways by creating a customised solution and proposition for its customers. The model shall allow Bank of Maharashtra create better value for consumers, enhance engagement and activation and enhance the understanding of travel consumption thereby increase their share of penetration in travel spends”

Mr. Govind Sandhu, further added, “India’s loyalty program market is undergoing a significant transformation, driven by new technologies, artificial intelligence, shifting consumer demands, and evolving regulations. We want to bridge the gap in the loyalty ecosystem by focusing on tailored commerce solutions and have invested in a suite of captive commerce platforms. These are available as white label solutions for businesses to offer to their consumers. We are hopeful that this strategy helps in making Bank of Maharashtra a preferred banking partner for its customers.”