Archives April 2025

Soulful Escape Beckons at Club Mahindra Le Vintuna, Sikkim

Chandigarh, April 24, 2025: Situated amidst breath-taking landscapes, Club Mahindra Le Vintuna offers a peaceful getaway where nature perfectly blends with comfort. The resort is an idyllic retreat for travelers seeking relaxation, natural beauty, and majestic mountain views. Conveniently accessible, it is well-connected via Bagdogra Airport, Pakyong Airport and New Jalpaiguri Railway Station, ensuring a seamless journey. Nearby Club Mahindra properties like Royal Demazong Gangtok and Baiguney make it a perfect stop for an extended holiday.  

 The resort boasts 97 elegantly designed rooms— including 55 Hotel Units (HU), 21 Studio Rooms, and 21 One-Bedroom Units—each thoughtfully appointed with modern comforts like jacuzzis and offering breathtaking views of the river and surrounding greenery. Whether it’s waking up to the gentle rustle of leaves or the calming sounds of the river, every stay promises a deep sense of tranquillity. A delightful culinary experience awaits at Curries, the buffet restaurant serving a variety of global and local delicacies. Spice Restaurant, located at the lobby level with 96 covers, specializes in multi-cuisine delights, while Cheers Bar offers a cozy setting to unwind in the evening. Guests can savor authentic local specialties, including traditional Sikkim’s thalis and Tumba, a famous millet-based drink. Signature dishes like Tandoori Chicken with Mango Coulis and Malai Tangdi Kebab with Nawabi Cashew Dip further elevate the dining experience. For a more intimate setting, a riverside dining experience offers a magical evening with the soothing sounds of flowing water, live music under the starlit sky. The resort also offers a swimming pool, surrounded by nature’s calm. 

 The spacious lawn in the resort transforms into a vibrant celebration space, complete with bonfires by the river (on request) and cultural performances that bring Sikkim’s heritage to life. Every Friday and Saturday, guests can enjoy live musical nights, Sikkimese folk dances, Lepcha traditional performances, and Nepali dance showcases, making each evening a festive affair. For those seeking inner calm, yoga sessions at the serene pagoda behind the resort offer the perfect wellness escape—set against the soothing rhythm of the river and the peaceful sounds of nature. 

 The resort’s Happy Hub offers a variety of indoor activities for guests of all ages—from nail art and table tennis to PlayStation gaming, ensuring fun-filled moments for everyone. Outdoor enthusiasts can set off on mountain biking trails, jungle treks, and riverside picnics to Ranipool, or enjoy the scenic Tinjure trek and guided village tours, where one can savour authentic Sikkimese dishes prepared by local families.  

The resort is an ideal base for exploring Sikkim’s picturesque attractions. Guests can visit Rumtek Monastery, Ranka Monastery, Hanuman Tok, Ganesh Tok, Tashi View Point, the Flower Exhibition Center, Himalayan Zoological Park, and Banjhakri Waterfalls, all showcasing the region’s rich cultural and spiritual heritage. Nature lovers can explore Bakthang Waterfall, Tsomgo Lake, and Nathula Pass, while history enthusiasts can visit Baba Harbhajan Singh Mandir near the Indo-China border. Within the resort, the Panch Mukhi Shiv Ji Temple offers a peaceful retreat for spiritual seekers. After a day of exploration, Svaastha Spa treatments provide the perfect way to relax and rejuvenate at the resort.

  Escape to Club Mahindra Le Vintuna, where nature’s serenity meets comfort. Immerse yourself in breathtaking landscapes, rich cultural experiences, and warm hospitality. Whether seeking relaxation or exploration, every moment here is designed to rejuvenate your soul.  

Haryana emerges as model state for school-based health education

Chandigarh, April 24, 2025: In an urgent yet hopeful call to action, noted scientist and health advocate Dr. Rahul Mehra, National Representative of India to the UNESCO Chair on Global Health and Education and Executive Chairman of Tarang Health Alliance, launched a nationwide campaign titled ‘5-4-3-2-1-0: Countdown to a Healthy Life!’ at a media workshop in Chandigarh today.

Dr.Mehra noted that the life expectancy of an Indian is just around 70 years, compared to 85 in Japan. Unfortunately, an average Indian is only “healthy” till the age of 60 years. This is because physical and mental diseases are taking their toll. One in four Indians has diabetes and one in ten heart disease. Mental health issues are rising rapidly, especially among youth. Dr. Mehra emphasized that the most cost-effective solution is prevention – and that starts with health education in schools. “The only window to change this trajectory is during school years, when children are still forming their habits.

The campaign, aimed at embedding healthy habits early in life, begins its rollout in Haryana, the first state to formally partner with Tarang Health Alliance to integrate structured health education into school curricula. Since April 2024, Haryana has piloted the programme in 12 government schools, successfully demonstrating how simple, everyday actions can transform health outcomes.

We chose to begin in Haryana because the state has demonstrated rare commitment to health education,” said Dr. Mehra. “By allowing Tarang Health Alliance to work closely with its public education system, Haryana has created the ideal conditions for grassroots health learning. We are confident the state will emerge as a national leader in driving this mass awareness and behaviour change.

“If we want to improve the country’s long-term health, we must begin with our children,” he added. “Changing adult behaviours is difficult. But if we empower our children with the right skills early on, they will carry these habits throughout their lives. The 5-4-3-2-1-0 campaign gives India a simple, science-based framework to do exactly that.”

The campaign outlines six daily health habits in an easy-to-remember countdown:

5: Eat five servings of fruits and vegetables daily

4: Wash hands properly with soap and water at least four times a day (after going to toilet, before breakfast, lunch, and dinner)

3: Consume three servings of protein-rich foods daily

2: Limit recreational screen time to two hours or less every day

1: Engage in at least one hour of physical activity every day

0: Avoid tobacco, sugary drinks, and salty packaged snacks

These habits are not just for children – they are designed to encourage families and schools to work together in building a culture of health. Schools are being urged to incorporate the campaign into morning assemblies, administer a student health pledge, conduct creative competitions like poster-making, and engage parents through PTAs and community sessions. A “Postcards to the Prime Minister” initiative invites children to share how these habits can help India achieve the dream of Viksit Bharat (Developed India) by 2047.

Dharma Media Consultants Partners with TiE Delhi-NCR for India Internet Day 2025

National, 24th April 2025: The Indus Entrepreneurs (TiE) Delhi-NCR has roped in Dharma Media Consultants as its strategic communications partner for the 14th edition of India Internet Day—the nation’s premier summit for tech entrepreneurs. This collaboration will amplify the narrative for India Internet Day 2025, drive audience engagement, and shine a light on the innovators shaping India’s digital future.
Scheduled for 2nd May 2025 at The Leela Ambience, Gurugram, the summit will tap into the possibilities for India’s growth story against the backdrop of its digital and entrepreneurial revolution. India’s digital economy is booming—projected to contribute nearly one fifth of the national income by 2029-30. In 2022-23 alone, it accounted for 11.74% of the GDP and is expected to grow almost twice as fast as the overall economy.

Building on this momentum, India Internet Day has emerged as a leading platform for the visionaries, entrepreneurs, investors, and policymakers shaping the digital economy. From sharing unicorn stories to showcasing AI-powered futures, each edition has reflected the pulse of India’s internet and innovation landscape. This year’s theme, “Celebrating a Legacy, Investing in a Future”, marks 25 years of TiE Delhi-NCR’s impact and will spotlight the top 25 startups, investors, and changemakers leading India’s next innovation wave. The partnership with Dharma Media Consultants will play a key role in framing the conversation around India’s digital transformation and positioning the summit as a cornerstone of this unfolding story.

Shutapa Paul, Founder, Dharma Media Consultants, emphasised how strategic communications can elevate the summit’s presence, saying, “At Dharma, we don’t just communicate events—we build legacies. We are proud to partner with TiE Delhi-NCR on its landmark 14th edition of India Internet Day. From spotlighting the ‘Super 25’ to shaping bold conversations around India’s tech trajectory, our focus is to ensure the world sits up and takes notice of what’s unfolding at India Internet Day 2025.”

India Internet Day 2025 will be co-chaired by Akshay Chaturvedi, Founder and CEO, Leverage Edu; Apurva Chamaria, Global Head, VC and PE Startup Partnerships, Google; and Upasana Taku, Co-Founder, MobiKwik. An engaging line-up of speakers and sessions will include a keynote by Vijay Shekhar Sharma, Founder, One97 and Paytm; power panels featuring Shweta Rajpal Kohli, President and CEO, Startup Policy Forum; and a deep-dive investor discussion with Arpit Agarwal, Partner, Blume Ventures, and Sumit Sinha, Managing Partner and Co-Founder, Filter Capital India.

Upasana Sharma, Executive Director, TiE Delhi-NCR, said, “We are delighted to welcome Dharma Media as our PR partner for India Internet Day 2025. Their deep understanding of the media landscape and ability to craft compelling narratives will be instrumental in driving the visibility and impact of this year’s event. We’re excited to have their expertise amplify the energy and ambition that India Internet Day stands for.

Dharma Media Consultants, with its expertise in strategic communications and deep understanding of the startup space, is well-placed to enhance the visibility of the event, draw in key voices from the ecosystem, and highlight India’s growing influence as a global hub for technology and entrepreneurship.

Technogym Launches ‘Healthness’ After 40 Years of Wellness Excellence

At the 25th Wellness Congress, in the presence of 2,000 people from 100 countries, Nerio Alessandri launched Healthness, the new vision that will revolutionize the future of wellness and prevention

Forty years ago, in an industry characterized first by bodybuilding, then by fitness, Technogym launched a new concept: Wellness, which, capitalizing on the experience of fitness, generated a social opportunity, involving all stakeholders – governments, companies and citizens – in building a healthier and more active society. Since then, Technogym has continued to innovate relentlessly: from biomechanics, to digital, to artificial intelligence. Today Technogym is a Life Science company, able to offer Precision Training programs for every individual and need.

Over the years, Technogym has built an ecosystem that, as of today, connects 25 million users (out of a global community of 70 million people training with Technogym), industry operators, doctors, and trainers worldwide. Leveraging the company’s years of investments in cutting-edge technologies and AI, Nerio Alessandri introduced the new vision of Healthness.

The ability to predict disease before it occurs will be the greatest revolution of our time. Healthness leverages Wellness and takes this vision even further by making health prevention programs tangible thanks to data and AI.

Scientific studies confirm that health is influenced by only 20-30% by genetics, while the remaining 70-80% depends on epigenetics (lifestyle). There are therefore no magic formulas to achieve Healthness: it requires training that targets muscular strength, cardiovascular endurance, balance, flexibility, and cognitive quality. Physical exercise is a true medicine (Exercise Is Medicine) and Healthness represents a preventative medicine to improve physical performance in the short term and guarantee healthy longevity in the long term.

Thanks to the trillions of data collected in 30 years on the Mywellness Open Platform, today with AI, Technogym is able to offer Healthness as products and services: Technogym Checkup, the new assessment station based on AI is able to analyze psycho-physical and cognitive parameters and automatically calculate Precision Training programs. The new AI-based Biostrength and Biocardio product ranges, connected to the Technogym Ecosystem, allow you to deliver Precision Training Programs automatically thanks to the Technogym App, to track data and adapt the program to progresses.

In practice, Healthness means Precision Wellness and thanks to data-driven customized programs it allows you to obtain results superior by approx. 30% in the same amount of time.

Healthness, in addition to helping people live longer in good health, represents a great business opportunity for fitness, sports, hospitality, corporate and medical operators and personal trainers to evolve their offering and create value through hyper-personalization.

At the 25th Wellness Congress, in the presence of 2,000 people from 100 countries, Nerio Alessandri launched Healthness, the new vision that will revolutionize the future of wellness and prevention

Forty years ago, in an industry characterized first by bodybuilding, then by fitness, Technogym launched a new concept: Wellness, which, capitalizing on the experience of fitness, generated a social opportunity, involving all stakeholders – governments, companies and citizens – in building a healthier and more active society. Since then, Technogym has continued to innovate relentlessly: from biomechanics, to digital, to artificial intelligence. Today Technogym is a Life Science company, able to offer Precision Training programs for every individual and need.

Over the years, Technogym has built an ecosystem that, as of today, connects 25 million users (out of a global community of 70 million people training with Technogym), industry operators, doctors, and trainers worldwide. Leveraging the company’s years of investments in cutting-edge technologies and AI, Nerio Alessandri introduced the new vision of Healthness.

The ability to predict disease before it occurs will be the greatest revolution of our time. Healthness leverages Wellness and takes this vision even further by making health prevention programs tangible thanks to data and AI.

Scientific studies confirm that health is influenced by only 20-30% by genetics, while the remaining 70-80% depends on epigenetics (lifestyle). There are therefore no magic formulas to achieve Healthness: it requires training that targets muscular strength, cardiovascular endurance, balance, flexibility, and cognitive quality. Physical exercise is a true medicine (Exercise Is Medicine) and Healthness represents a preventative medicine to improve physical performance in the short term and guarantee healthy longevity in the long term.

Thanks to the trillions of data collected in 30 years on the Mywellness Open Platform, today with AI, Technogym is able to offer Healthness as products and services: Technogym Checkup, the new assessment station based on AI is able to analyze psycho-physical and cognitive parameters and automatically calculate Precision Training programs. The new AI-based Biostrength and Biocardio product ranges, connected to the Technogym Ecosystem, allow you to deliver Precision Training Programs automatically thanks to the Technogym App, to track data and adapt the program to progresses.

In practice, Healthness means Precision Wellness and thanks to data-driven customized programs it allows you to obtain results superior by approx. 30% in the same amount of time.

Healthness, in addition to helping people live longer in good health, represents a great business opportunity for fitness, sports, hospitality, corporate and medical operators and personal trainers to evolve their offering and create value through hyper-personalization.

Kärcher India Unveils Advanced Cleaning Tech at BUILD INTEC 2025 Coimbatore

India, April 24, 2025 – Kärcher India, a global leader in innovative cleaning technology, successfully participated in the 14th Edition of BUILD INTEC 2025, held from April 18th to 21st at the CODISSIA Trade Fair Complex in Coimbatore, Tamil Nadu.

BUILD INTEC, one of South India’s largest and most prestigious expos, brought together industry leaders from the construction, architecture, and engineering sectors, making it an ideal platform for Kärcher to display its advanced cleaning solutions tailored for the construction and infrastructure industries.

At the event, Kärcher showcased a range of high-performance cleaning machines designed to meet the robust demands of construction and industrial environments. Visitors had the opportunity to experience first-hand the efficiency and innovation behind products such as:

– HD 5/12 C – Compact high-pressure cleaner 

– HD 6/15-4M Classic – Powerful mid-range cold water high-pressure cleaner 

– BR 30/4 C – Lightweight scrubber drier for small spaces 

– BD 43/40 C – Versatile walk-behind scrubber drier 

– KM 70/20 C – Manual sweeper for quick clean-ups 

– NT 40/1 Ap – Professional wet and dry vacuum cleaner 

– Puzzi 10/1 – Spray extraction cleaner for deep carpet cleaning

Kärcher’s booth attracted engineers, architects, builders, and developers interested in smart, sustainable, and time-efficient cleaning solutions that support productivity and hygiene on construction sites.

Kärcher’s participation emphasized its commitment to supporting India’s infrastructure growth with high-efficiency cleaning innovations. As the construction industry continues to expand, Kärcher remains at the forefront, offering tailored solutions that deliver performance, reliability, and environmental responsibility.

Tanishq, India’s Leading Jewellery Brand from the House of Tata, Expands Presence with Two New Stores in Hyderabad – SunCity and Kokapet

Hyderabad, 23rd April 2025: Tanishq, India’s largest jewellery retail brand from the house of Tata, has expanded its retail footprint with the launch of its grand store in Suncity and Kokapet, Hyderabad.

The Suncity store was inaugurated by Mr. Swadesh Kumar Behera, Chief People Officer and Mr. Ajay Dwivedi, Regional Business Head -South.

Later Mr. Vasudevara Rao, Regional Business Manager; Mr. Venkata Subba Reddy, Business Partner; Mr.Ajay Dwivedi, Regional Business Head -South; Mr. Swadesh Kumar Behra, Chief People Officer addressed a press conference.  A mini fashion show was organised showcasing the lastest collection

Both new stores showcase an exquisite range of jewellery, including gold, diamonds, Kundan, Polki, and contemporary designs, as well as an exclusive wedding collection to suit every taste.

Suncity store spanning 7500 sq. ft and Kokapet store spanning 8500 sq. ft., presents an extensive selection of iconic Tanishq jewellery designs across dazzling plain gold, exquisite diamonds, kundan and polki. Alongside, the store offers an exclusive range of mangalsutras, ‘Dor’, inspired by sacred elements of the Hindu wedding.

Furthermore, the store also houses ‘Aarna’, an exclusive Varamahalakshmi collection inspired by the goddess herself & her various forms.

Additionally, the store presents an exclusive jewellery line for men, ‘Aveer’, along with stunning jewellery pieces from ‘Rivaah’, a dedicated wedding jewellery sub-brand of Tanishq. Rivaah is meticulously crafted to align with the fashion preferences of women from various regions across India and has evolved as a one-stop destination for wedding shopping.

Speaking on the inauguration, Mr.Ajay Dwivedi, Regional Business Head -South, said, “As one of India’s most beloved jewellery brands, Tanishq remains dedicated to providing exceptional service to our customers.

All Tanishq stores are equipped with the Karatmeter, which enables customers to check the purity of their gold most efficiently. The Tanishq retail chain currently spreads across 500+ exclusive boutiques in more than 300 cities, the press release stated

Hyderabad, 23rd April 2025: Tanishq, India’s largest jewellery retail brand from the house of Tata, has expanded its retail footprint with the launch of its grand store in Suncity and Kokapet, Hyderabad.

The Suncity store was inaugurated by Mr. Swadesh Kumar Behera, Chief People Officer and Mr. Ajay Dwivedi, Regional Business Head -South.

Later Mr. Vasudevara Rao, Regional Business Manager; Mr. Venkata Subba Reddy, Business Partner; Mr.Ajay Dwivedi, Regional Business Head -South; Mr. Swadesh Kumar Behra, Chief People Officer addressed a press conference.  A mini fashion show was organised showcasing the lastest collection

Both new stores showcase an exquisite range of jewellery, including gold, diamonds, Kundan, Polki, and contemporary designs, as well as an exclusive wedding collection to suit every taste.

Suncity store spanning 7500 sq. ft and Kokapet store spanning 8500 sq. ft., presents an extensive selection of iconic Tanishq jewellery designs across dazzling plain gold, exquisite diamonds, kundan and polki. Alongside, the store offers an exclusive range of mangalsutras, ‘Dor’, inspired by sacred elements of the Hindu wedding.

Furthermore, the store also houses ‘Aarna’, an exclusive Varamahalakshmi collection inspired by the goddess herself & her various forms.

Mr.Ajay Dwivedi, Regional Business Head -South seen inaugurating the Suncity store by lighting the lamp

Additionally, the store presents an exclusive jewellery line for men, ‘Aveer’, along with stunning jewellery pieces from ‘Rivaah’, a dedicated wedding jewellery sub-brand of Tanishq. Rivaah is meticulously crafted to align with the fashion preferences of women from various regions across India and has evolved as a one-stop destination for wedding shopping.

Speaking on the inauguration, Mr.Ajay Dwivedi, Regional Business Head -South, said, “As one of India’s most beloved jewellery brands, Tanishq remains dedicated to providing exceptional service to our customers.

All Tanishq stores are equipped with the Karatmeter, which enables customers to check the purity of their gold most efficiently. The Tanishq retail chain currently spreads across 500+ exclusive boutiques in more than 300 cities, the press release stated

Samsonite Teams Up with Manish Malhotra in Social Beat Campaign

When a legacy travel brand famous for innovations meets a visionary designer renowned for reshaping Indian couture—something iconic is bound to happen. Manish Malhotra x Samsonite is more than a collaboration — it’s a landmark moment that reimagines what luxury luggage can look and feel like. And Social Beat brought this collaboration to lifewith a campaign that felt just as elevated, stylish, and statement-making as the collection itself.

Vibe Check 1

The idea was simple: don’t just launch a bag—launch something rare, desirable, and bound in legacy.

The pre-buzz kicked off with subtle sightings of Manish Malhotra himself carrying the bag. No big reveal, no overt branding—just intrigue. This was followed by a curated wave of influencers who seamlessly seeded the collection into their worlds, helping the bag quietly (but powerfully) claim its place as the accessory of the season.

At the centre of the launch is a hero film that brings to life the idea of elegance meeting exclusivity. It showcases how everyone walks their own path in their own unique style, projecting the bag as an extension of their distinct self. Clean silhouettes and sharp frames mirrored the bag’s sleek elegance, while grunge-laced interiors brought in a raw edge. Esoteric by intent, the film carried Manish Malhotra’s refined aesthetic without ever spelling it out. A quiet, confident storytelling that lets the product do all the talking.

Anushree Tainwala, Executive Director at Samsonite South Asia, shared: “This collaboration was a milestone for Samsonite—a fusion of our legacy of innovation with Manish Malhotra’s timeless design sensibility. The campaign was crafted to reflect the sophistication of the collection while introducing a bold, fashion-forward chapter in the Samsonite journey.”

Ashish Tambe, National Creative Director at Social Beat, added: “The campaign had to evoke the emotion of owning a statement. The creative had to tick all the boxes that a launch must—from a brand and product lens—but at the same time, move beyond the tactical and create an aura of a fashion-first international traveller.”

Vikas Chawla, Co-founder of Social Beat, said: “Collaborating on this unique launch combines our capabilities across creative, films, media and technology. The goal was to build a campaign that did justice to the grandeur of the Manish Malhotra x Samsonite collaboration, and our team brought that vision to life across platforms with creativity, passion, and precision.”

The campaign unfolded as a full-fledged 360° digital experience — with a social media content strategy built around Manish Malhotra, influencer marketing to amplify reach, and sharp media planning & buying to drive results. Bold hoardings and luxe in-store setups brought the buzz offline, creating a seamless blend of digital and physical presence.

With striking visuals, a bold film, and a sharp digital rollout, the campaign did more than drop a collection—it redefined what luggage can be. Because when icons come together, travel doesn’t follow trends. It sets them.

Letting Go: Mastering the Spiritual Art of Surrender

By AiR Atman in Ravi – Happiness Ambassador and Spiritual Leader

Many of us experience unhappiness due to our inability to accept things as they are, especially when it comes to letting go of people, events or situations we can’t change. We often believe we are entirely in control of our lives. While we have free will and can choose our actions, we also carry our past Karma from previous lives, which influences the circumstances we face. The Law of Karma ensures that we must settle our Karmic debts, and no one can escape this process. Challenges and events beyond our control are a part of this unfolding. Although we can continue to do good deeds for a happier destiny, the ultimate goal is to transcend Karma and attain Moksha or liberation.

To truly let go and surrender, we must free ourselves from personal expectations. While it’s important to do our best in any situation, we must not fixate on a specific outcome, the fruits of our actions. The Divine Will, expressed through the Law of Karma, governs our lives, and everything that happens is part of this Divine unfolding. When we face unavoidable circumstances like the loss of a loved one or other inexplicable hardships, we must gracefully accept them as part of our Karma and not protest. The ABCD Mantra — Accept, do your Best, in Consciousness, surrender the rest, living as a Divine Instrument holds the key to a peaceful and blissful life. Ultimately, we must realize that this world is a cosmic drama, a show and we are but actors who come and go. When we understand this, we will sit back, be detached and dispassionate, and as spectators, enjoy the Leela of the Divine.

On a daily basis, we must consciously let go of past hurts, grudges, regrets, painful relationships and toxic emotions. These are often the sources of our suffering and clinging to them only aggravates our suffering. We must also let go of the fear of the future, as worrying about what’s to come only robs us of peace and of the joy of the moment. Letting go of material desires and choosing positive emotions is essential for happiness. Faith, Hope, and Trust are crucial in this process—Faith, Full Assurance In the Heart; HOPE, Having Only Positive Expectations, and TRUST, Total Reliance Unconditional Surrender To the Almighty. Trust, and surrender to the Divine must be 100%. If it is 99%, it is not complete trust and surrender.

When we recognize that we are not the body, mind, ego, but the immortal Divine Soul, a Spark Of Unique Life, a part of the Supreme Immortal Power we call God, we achieve complete surrender. We let go of our false identity — of the body, mind and ego and embrace the reality of our inherent Divinity. This realization of non-duality, where God is everything and we are one with the Divine, leads us to a life of eternal peace, love and bliss.

This Week at the Movies – Truth Terror and Timeless Classics

As April winds down, the big screen shifts gears—from introspective drama to mythic fantasy, from psychological horror to the irresistible pull of nostalgia. It’s a week where storytelling takes bold turns: rooted in real lives, wrapped in fable, or simply out to thrill. Whether you’re in for something reflective or purely entertaining, the final theatrical slate of the month offers something that’ll stick with you.

Here’s what’s playing in cinemas this week:

  1. Ground Zero – Where Duty Meets Disillusionment
    Emraan Hashmi returns in Ground Zero, a gritty war drama inspired by true events. The film follows BSF Lt. Commandant Narendra Nath Dhar Dubey as he leads a high-stakes investigation into the 2001 Parliament attack — culminating in the elimination of terrorist mastermind Ghazi Baba. Set in Kashmir, the story dives into India’s most successful counter-terror operation, while exploring the emotional toll of duty. Hashmi delivers one of his most powerful performances yet in a film that’s as personal as it is patriotic.
  2. Phule – The Story of India’s Unsung Revolutionaries
    Phule brings to life the incredible story of Jyotirao and Savitribai Phule — social reformers who changed the course of Indian history. With heart, dignity and quiet power, the film explores their fight for education, equality, and justice during a time of deep-rooted caste and gender discrimination. Starring Pratik Gandhi and Patralekhaa, this is a moving, necessary film that honours its subject with honesty and emotional depth.
  3. Until Dawn – Horror in the Snowbound Unknown
    A woman wakes up in a remote house with no memory — and no way out. Until Dawn takes the slasher genre into eerie, snowbound territory, weaving a chilling time-loop mystery rooted in the universe of the cult 2015 video game. With every reset, the danger escalates, the answers slip further away, and survival becomes a terrifying puzzle. Stylish, unsettling, and laced with suspense, this standalone story expands the game’s mythology while delivering a haunting, cinematic ride.
  4. Ne Zha 2 – A Myth Reborn
    The legendary firebrand of Chinese folklore returns in Ne Zha 2, an epic sequel to the 2019 animated blockbuster. Drawing from Xu Zhonglin’s Investiture of the Gods, this new chapter sees Ne Zha reborn to face powerful new adversaries and inner demons. Visually dazzling and emotionally charged, the film blends ancient myth with modern spectacle — and has shattered global records to become the highest-grossing animated film in history. A cinematic triumph rooted in legend, best experienced on the biggest screen possible.
  5. Pink Floyd: Live at Pompeii – A Rock Odyssey, RestoredFor two days only, journey back to one of rock’s most transcendent performances. Pink Floyd: Live at Pompeii returns to the big screen in a beautifully remastered avatar — capturing the band’s iconic 1972 performance inside the haunting ruins of a Roman amphitheatre. More than a concert film, it’s a hypnotic blend of music, atmosphere, and avant-garde filmmaking. For fans old and new, April 26 & 27 offer a once-in-a-lifetime chance to experience Pink Floyd in all their raw, surreal brilliance.
  6. Devmanus (Marathi) – Faith, Deceit & a Chilling Truth
    Inspired by real events, Devmanus is the chilling tale of a so-called “godman” whose charm hides a darker, more sinister reality. A Marathi-language thriller rooted in rural Maharashtra, the film examines blind faith, manipulation, and how evil often wears a convincing mask. Darkly compelling, it’s a true-crime story that leaves a lasting impact.
  7. Thudarum (Tamil) – Love, Loss and Holding On
    Thudarum brings together Mohanlal and Shobana on screen once again after fifteen years, marking their 56th film together. Directed by Tharum Moorthy, known for his realistic storytelling in films like Operation Java and Saudi Vellakka, this one follows the story of a regular man whose life takes an unexpected turn after his car is seized by the police. What begins as a quiet personal journey slowly unravels into a deeper, darker mystery that pulls him into a crime scene no one saw coming. It’s an intimate, character-driven drama that quietly builds tension while exploring love, loss and the unpredictable nature of fate.
  8. Andaz Apna Apna – Because Amar & Prem Never Get Old
    Aamir Khan, Salman Khan, and an unforgettable lineup of comedic chaos,Andaz Apna Apna is back! The 1994 cult hit is a goldmine of iconic characters and endlessly quotable moments. From Amar and Prem’s harebrained schemes to Crime Master Gogo’s legendary one-liners, relive the madness in cinemas and see why this comedy classic still has generations rolling in the aisles.
  9. Mission: Impossible – Dead Reckoning Part One (MI 7) – Back for Another Run
    Tom Cruise is back (and so are the stunts) in this re-release of MI 7. With the IMF racing to stop a rogue AI from wreaking global havoc, this installment ups the stakes with jaw-dropping sequences — from a cliff dive in the Alps to an edge-of-your-seat train finale. Don’t miss your chance to experience this action spectacle on the big screen again, where it truly belongs.

From historical giants to musical legends and animated warriors to cult comedy icons — the last week of April is a cinematic buffet. So grab your popcorn and take your pick. These stories are waiting to be experienced, only in theatres.

Lava Announces Exciting Smartphone Offers During Lava Days on Amazon

New Delhi, April 23, 2025: : Lava International Limited, the leading homegrown smartphone manufacturer, has announced the latest edition of its recurring festive sale property, Lava Days, which returns with exciting offers on a wide range of Lava smartphones. Running from April 23 to 27, 2025, this ongoing event on Amazon brings significant value to consumers looking to upgrade their devices, especially with special discounts on Lava’s flagship and budget smartphones.

The Lava Agni 3 stands out with its segment-first dual AMOLED displays (a 6.78″ 1.5K 3D Curved AMOLED in the front and a 1.74″ AMOLED screen at the back), a powerful MediaTek Dimensity 7300X processor, and a versatile triple rear camera setup led by a 50MP Sony sensor with OIS. With a 5000mAh battery, 66W fast charging, dual stereo speakers with Dolby Atmos, and a clean Android 14 experience, Agni 3 offers a compelling package for users who demand both style and performance.

In addition to Agni 3, Lava is also offering flat coupon discounts on other popular models such as the Lava O3 and Lava O3 Pro, making this Lava Days sale a valuable opportunity for customers across segments.