Archives May 2025

Pushpa 2: The Rule set for a thunderous World Television Premiere on Zee Cinema with a direct call from Pushpa himself!

The Pushpa phenomenon is back and this time, it’s louder, bolder and coming straight to your television screens. Pushpa 2: The Rule premieres on Saturday, 31st May at 7:30 PM only on Zee Cinema, and to match the scale of the film, the channel is rolling out a promotional campaign that’s just as grand. In a unique move, Zee Cinema is bringing Pushpa closer to audiences than ever before — with specially designed promos where Pushpa himself directly appeals to viewers to sit together with their families and watch the premiere. These promos are more than just reminders – they’re personal invites from the most iconic character of the year.

To keep the experience authentic and powerful, Shreyas Talpade, who has voiced Pushpa in the Hindi version of the film, also lends his voice to these unique promos. His energetic, familiar delivery gives audiences a true taste of what’s to come, building anticipation and bringing the film’s flavor alive on television. Along with Hindi, the channel has also launched special Marathi promos, which speak directly to audiences in key regions across Maharashtra – adding yet another layer to the campaign’s deep, regional connect.

Speaking about the film and his involvement, Shreyas Talpade said, “Pushpa is not just a film anymore, it’s a phenomenon that has captured hearts across the country. The kind of mass connect and energy it has been able to carry is unmatched. So, when Zee Cinema reached out to me with the unique promotion idea of ​​making Pushpa directly appeal to its audience for the premiere, it felt like a natural extension of that world. Voicing for these promos was fun; they engage the audience in a hallmark Pushpa style, directly and powerfully. It’s a fantastic way to build anticipation and bring families together in front of the screen.

 The campaign doesn’t stop at television, Zee Cinema is taking Pushpa’s voice to the streets of India with a massive ground outreach, this immersive experience aims to bring the Pushpa craze to the people, wherever they are, and make this television premiere a celebration everyone can feel a part of.

This 31st May, gather your loved ones, tune into Zee Cinema, and get ready to witness the rule of Pushpa together, as a family.

AVer TR535N Wins Future’s Best of Show Award, Presented by Sound & Video Contractor

Taipei, Taiwan – May 28, 2025 AVer Information Inc., an award-winning provider of AI audio-video solutions, announces the TR535N is the recipient of Future’s Best of Show Award, presented at the 2025 NAB Show by Sound & Video Contractor.

Future’s Best of Show Awards are evaluated by a panel of engineers and industry experts and are selected based on innovation, feature set, perceived value, and application in serving the industry.

Winners receive a crystal-glass trophy for display at the NAB Show and will be featured in Sound & Video Contractor. Winners will also be featured in promotional material for the awards which includes online articles, newsletters, social posts, and subscriber-facing emails.

The TR535N features exceptional 30X zoom capability and sweeping wide-angle view, offering a comprehensive solution for capturing every detail with unparalleled precision. The TR535N features a dual-lens design, including a wide-angle lens and a 4K PTZ camera, to create a broad field of view while maintaining the ability to zoom in for detailed close-ups. The wide-angle lens acts as a vigilant eye, covering a larger area and minimizing blind spots, while the PTZ camera ensures precise zoom and focus. This combination ensures subjects remain in the shot, regardless of movement, delivering complete coverage for every scenario. Equipped with NDI® High Bandwidth integration, the TR535N boasts almost lossless compression and ultra-low latency, ensuring pristine image quality and simplifying even the most complex setups. This advanced feature enhances workflow efficiency, making the TR535N an essential tool for high-quality video production.

With four advanced AI-driven tracking modes, the TR535N enhances presenter mobility and content capture. Presenter Mode allows presenters to move freely while staying in focus, ensuring they remain the center of attention. Zone Mode prioritizes static content, ideal for capturing fixed subjects with precision. Hybrid Mode seamlessly blends Presenter and Zone Modes, providing maximum flexibility for dynamic environments. Segment Mode offers customizable tracking by designating specific points within a broader area, reducing the need for multiple cameras and providing a cost-effective solution for event capture.

“The products nominated for the Best of Show program, provide an outstanding overview of new technology on the show floor and shine a spotlight on the very best,” said the awards editorial team.

“We are honored to receive Future’s Best of Show Award for the TR535N at the 2025 NAB Show,” said Mike Garcen, Director of Product for AVer Information Inc. “The TR535N was designed to deliver powerful AI tracking, 4K PTZ precision and ultra-low latency NDI integration in one solution. We’re proud to offer professionals a tool that simplifies complex workflows and raises the bar for video production quality.”

Eleganz Interiors Ltd. – H2 and FY25 Financial Results

Mumbai, 28th May, 2025: Eleganz Interiors Ltd., a leading player in India’s fit-out and interior contracting industry, announced its financial results for the half year and full year ended March 31, 2025.

Consolidated Financial Performance – FY25

  • Revenue: ₹395 Cr; YoY growth of 77%
  • EBITDA: ₹35 Cr; YoY growth of 62%; EBITDA Margin 9%
  • PBT: ₹28 Cr; YoY growth of 75%
  • PAT: ₹21 Cr; YoY growth of 70%
  • The company is virtually debt-free, reflecting strong financial discipline
  •  Working capital efficiency has significantly improved, with the cycle reduced from over 100 days to approximately 80 days.
  • The company continues to deliver robust return ratios, with Return on Capital Employed (ROCE) around 30% and Return on Equity (ROE) near 20%.

Key Business highlights – FY25

  • IPO Momentum: The Company maintained post-IPO resilience with disciplined capital allocation and transparency. Investor confidence remained strong, underpinned by consistent financial and operational growth.
  • Project Delivery Excellence: Delivered over 20 lakh sq. ft. of interior and turnkey spaces during the year, with continued focus on design innovation, sustainability, and speed-to-market execution.
  • Pan-India & International Growth: Eleganz Interiors continued to strengthen its geographic footprint across India and the Middle East. Landmark wins in commercial, retail, and tech spaces further validated its design-build leadership.
  • Green & Tech-Driven Future: Sustainability remained a key pillar, with 80% of projects meeting green compliance and ESG standards. Integration of smart building tech and digital project management tools enhanced operational efficiency.

Commenting on the performance, Sammeer Pakvasa – Managing Director at Eleganz Interiors said“FY25 has been a landmark year in the evolution of Eleganz Interiors — a year defined by strategic resilience, operational excellence, and bold forward-thinking. We have not only delivered our highest-ever half yearly and annual revenues but have done so by staying true to our core values: innovation, integrity, and impact.

Our continued diversification into EPC, design-build, and turnkey contracting solutions has enabled us to respond with agility to the evolving needs of our clients across sectors and geographies. From scaling our presence in the Middle East to leading high-performance green projects, we are shaping environments that go beyond functionality to inspire productivity, sustainability, and human connection.

This success is a result of the unwavering dedication of our people, the trust and collaboration of our clients, and the solid foundation we’ve built over decades. The market is evolving rapidly — and so are we. With design thinking, digital execution, and ESG integration at the core of our strategy, we are not just constructing spaces — we are creating a future-ready ecosystem for commercial excellence.

As we move into FY26, our focus remains on sustaining this growth trajectory, deepening stakeholder relationships, and reinforcing Eleganz Interiors’ position as a partner of choice in shaping the future of India’s and the region’s built environment.”

PlayStation India announces limited time ‘Days of Play’ sale

28th May 2025, New Delhi: PlayStation India has announced a limited period ‘Days of Play’ sale on select games and peripherals for PS5 and PS4 titles. This offer shall be available with key retail partners such as Amazon, Blinkit, Croma, Flipkart, Reliance, Sony Center, Vijay Sales and other participating retailers. 

This sale starts from 28th May 2025 onwards and is valid till 11th June 2025 or until stocks last.

Burgrill Celebrates Burger Day: Two Burgers. One Day. Endless Flavor

This Hamburger Day, let your cravings take the lead as Burgrill India serves up two iconic burgers that deserve a celebration of their own. It’s Hamburger Day, and there’s no better way to celebrate than with a bite of Burgrill’s finest offerings.
 
 Veggie Pick: The Ultimate Snacker
Don’t let the name persuade you — this isn’t just a snack, it’s an experience. The Ultimate Snacker is a power-packed veggie burger with a crunchy, golden-fried patty crafted from garden-fresh vegetables and secret spices. Layered with crisp lettuce, creamy sauces, and a soft toasted bun that brings it all together, this burger is a vegetarian’s dream come true. Whether you’re a full-time green lover or just craving something deliciously meat-free, this burger is proof that plant-based can still be indulgent.  
 
 Meaty Marvel: Cheese Chicken Quarter Pounder
Say hello to your new obsession. The Cheese Chicken Quarter Pounder features a thick, juicy quarter-pound chicken patty — grilled to perfection and bursting with bold, savory flavor. Topped with oozing melted cheese, crispy lettuce, onions, and Burgrill’s signature sauces, it’s all stacked between a pillowy-soft bun that holds this beast together. Each bite is a rich, cheesy, mouthwatering explosion that’ll leave you wanting more.  
 
With this, we’d request you to consider featuring these ultimate delicious Burgrill offerings for the upcoming International Hamburger Day for the stories you might be working on.

Beat the Heat with Nykaa’s Skincare Must-Haves

This summer, give your skin the care it truly deserves with Nykaa’s curated range of refreshing, lightweight skincare essentials. From hydrating gel moisturizers and soothing mists to broad-spectrum sunscreens and gentle cleansers. Nykaa has everything you need to beat the heat in style. Whether you’re heading out in the sun or staying cool indoors, explore summer-ready must-haves that keep your skin glowing, fresh, and protected all season long.

Shop your summer skincare essentials on the Nykaa App, online at Nykaa.com, or at a Nykaa store near you.

Face:

Supergoop Mineral Mattescreen SPF 40 PA+++

This 100% mineral sunscreen offers powerful broad-spectrum protection with a soft, natural matte finish, your perfect shine-free base for summer-ready skin. Exclusively available on Nykaa

Skin1004 Madagascar Centella Soothing Cream

Infused with pure Centella Asiatica extract, this ultra-light, non-greasy formula instantly soothes, hydrates, and strengthens the skin making it your go-to summer essential for calm, resilient skin.

Aestura Atobarrier365 Hydro Soothing Cream

Infused with ceramides and panthenol, it deeply hydrates while strengthening your skin barrier. Ideal for dry, sensitive skin needing long-lasting moisture and relief.

Murad Cellular Hydration Repair Serum

This serum is enriched with Hexapeptide-9 and hyaluronic acid that repairs skin barrier in just 30 minutes at the cellular level with a protective layer that continuously delivers water to the skin.

Rodial Dragon’s Blood Hyaluronic Velvet Cream-Glow, Plump & Hydrate with Hyaluronic Acid & Squalane

The velvety formula enriched with a powerful blend of nourishing ingredients, including hyaluronic acid, hydromanil, and squalane, melts into the complexion to bring comfort and replenish dry skin.

Uriage Thermal Micellar Water With Apple Extract & Pore Refiners For Combination To Oily Skin

This micellar water with apple extract zaps oil and refreshes your skin like a cool breeze.

Eyes:

Charlotte Tilbury Magic Eye Rescue (Refillable)

This hydrating eye cream instantly brightens, smooths fine lines, and reduces puffiness for a refreshed, youthful look. Perfect for daily under-eye care.

Florence by Mills Floating Under The Eyes Depuffing Eye Gel Pads

This eye mask is infused with caffeine, green tea, and cactus extract, they soothe and hydrate instantly.

PIXI FortifEYE Firming Under-Eye Patches with Collagen, Retinol & Caffeine

Give your eyes a glow-up with Pixi BeautifEYE Brightening Under-Eye Patches! Packed with Vitamin C, Licorice, and Ginseng, they zap dark circles and boost hydration. Say bye-bye to tired eyes and give your eyes a glow-up .

Eucerin Anti-Pigment Dark Circle Eye Corrector Serum With Thiamidol & Hyaluronic Acid For Bright Eye

This serum targets dark circles and puffiness, leaving your under-eye area refreshed and revitalized. Its lightweight texture absorbs quickly, making it perfect for daily use.

Kora Organics Noni Radiant Eye Oil – Brightens, Softens Fine Lines & Reduces Puffiness With Rosehip

This eye oil features a unique rose quartz rollerball applicator that provides a soothing, cooling sensation while gently massaging the eye area, enhancing your self-care routine.

Lips:

PAT McGRATH LABS Lip Fetish Sheer Colour Lip Balm

This Lip Balm is Infused with nourishing shea butter and antioxidant-rich vitamin E, this balm offers a dewy shine and a hint of color.

NARS Soft Matte Tinted Lip Balm

This sheer, matte balm delivers a wash of nude color, perfect for everyday wear. It is Lightweight and layerable.

Florence by Mills Glow Yeah Lip Oil

This vegan, cruelty-free lip oil delivers a burst of hydration with a subtle tint. Its non-sticky formula glides on effortlessly, providing a comfortable wear throughout the day. Exclusively available on Nykaa.

Sol de Janeiro Brazilian Kiss Cupuacu Lip Butter

Keep your lips perfectly nourished this summer with Sol de Janeiro Brazilian Kiss Cupuaçu Lip Butter, now on Nykaa. Lightweight and non-greasy, it’s your go-to lip treat this summer.

TCG Crest Set to Start India’s First Research-Driven Private University

Kolkata, 28th May 2025: The Ministry of Education, Government of India, following an advisory from the University Grants Commission (UGC), has officially awarded the TCG Centres for Research and Education in Science and Technology (TCG CREST) the status of a Deemed to be University under the “Distinct Category.”

With this new status, TCG CREST is establishing a research university that emphasizes multi-disciplinary, fundamental and translational research. This initiative aims to leverage India’s talent pool, fostering capabilities and capacities that align with the national interest and contribute to the creation of new-age jobs in key sectors of the economy, including sustainable healthcare, climate change and energy, data-driven intelligence, food and agriculture, quantum technologies, and in emerging fields in the arts and humanities, including in economics.

Commenting on the announcement, Dr. Purnendu Chatterjee, Founding Chairman of TCG CREST, stated, “Scientific and technological advancement is essential for improving the human condition worldwide and for strengthening India’s national security, driving economic growth, and alleviating poverty. With this recognition, the Government of India has entrusted us with both a significant challenge and a profound opportunity to contribute to nation-building. At CREST, we are committed to pursuing this mission with dedication and integrity.”

TCG CREST distinguishes itself within the Indian academic and research landscape through its innovative “reverse trajectory” model. This unique approach establishes research centers as its foundation, subsequently introducing Ph.D., masters, and undergraduate programs. By prioritizing research from its inception, it cultivates a deeply immersive research environment that permeates all levels of study.

Admissions for the Ph.D. program will commence in August 2025, followed by the masters programs in August 2026.

The TCG CREST (Deemed to be University) will comprise five schools, including the School of Natural Sciences; School of Mathematical and Computer Science; School of Health, Environment & Sustainability Studies; School of Humanities & Social Sciences; and School of Economics. Located in Kolkata, which has emerged as the hub of scientific research in India according to the recent Nature Index, the institution’s unique research-based approach to higher educational pedagogy, coupled with close collaboration between the TCG CREST Research Centres, is expected to attract the highest quality of faculty and students from India and abroad. The Deemed University will also interconnect with TCG Institutions in other parts of the world.

Furthermore, TCG CREST (Deemed to be University) will actively contribute to the goals of the National Education Policy (NEP) through a distinctive academic model that gives equal weight to cutting-edge research and career readiness. Its masters programs will combine Liberal Arts and Sciences with a strong emphasis on translational research, aligning academic inquiry with real-world application. This intentional design will shape both core and elective components of the curriculum, ensuring balanced attention to advanced research, practical skills, and diverse employment opportunities for its graduates.

Looking ahead, the institution aims to expand its global footprint by launching collaborative research initiatives in key international locations. Its commitment to cutting-edge research across fields such as neuroscience, artificial intelligence, quantum engineering, cancer research, sustainable energy, food technology, and STEM education has been instrumental in its recent designation as an Institution Deemed to be University.

Established in 2020 by The Chatterjee Group (TCG), TCG CREST was conceived as a dynamic force in the global science and technology innovation ecosystem. The institution has made rapid strides in advancing translational research and fostering cross-disciplinary collaboration to address some of the world’s most pressing societal challenges.

TCG CREST has built a reputation for excellence through the establishment of specialized research centres, including the Centre for High Impact Neuroscience and Translational Applications (CHINTA), Research Institute for Sustainable Energy (RISE), Institute for Advancing Intelligence (IAI), Centre for Quantum Engineering, Research, and Education (CQuERE), Food Technology & Science Institute (FTSI), and Cancer-related Advanced Research and Education (CARE).

TCG Crest Set to Start India’s First Research-Driven Private University

Kolkata, 28th May 2025: The Ministry of Education, Government of India, following an advisory from the University Grants Commission (UGC), has officially awarded the TCG Centres for Research and Education in Science and Technology (TCG CREST) the status of a Deemed to be University under the “Distinct Category.”

With this new status, TCG CREST is establishing a research university that emphasizes multi-disciplinary, fundamental and translational research. This initiative aims to leverage India’s talent pool, fostering capabilities and capacities that align with the national interest and contribute to the creation of new-age jobs in key sectors of the economy, including sustainable healthcare, climate change and energy, data-driven intelligence, food and agriculture, quantum technologies, and in emerging fields in the arts and humanities, including in economics.

Commenting on the announcement, Dr. Purnendu Chatterjee, Founding Chairman of TCG CREST, stated, “Scientific and technological advancement is essential for improving the human condition worldwide and for strengthening India’s national security, driving economic growth, and alleviating poverty. With this recognition, the Government of India has entrusted us with both a significant challenge and a profound opportunity to contribute to nation-building. At CREST, we are committed to pursuing this mission with dedication and integrity.”

TCG CREST distinguishes itself within the Indian academic and research landscape through its innovative “reverse trajectory” model. This unique approach establishes research centers as its foundation, subsequently introducing Ph.D., masters, and undergraduate programs. By prioritizing research from its inception, it cultivates a deeply immersive research environment that permeates all levels of study.

Admissions for the Ph.D. program will commence in August 2025, followed by the masters programs in August 2026.

The TCG CREST (Deemed to be University) will comprise five schools, including the School of Natural Sciences; School of Mathematical and Computer Science; School of Health, Environment & Sustainability Studies; School of Humanities & Social Sciences; and School of Economics. Located in Kolkata, which has emerged as the hub of scientific research in India according to the recent Nature Index, the institution’s unique research-based approach to higher educational pedagogy, coupled with close collaboration between the TCG CREST Research Centres, is expected to attract the highest quality of faculty and students from India and abroad. The Deemed University will also interconnect with TCG Institutions in other parts of the world.

Furthermore, TCG CREST (Deemed to be University) will actively contribute to the goals of the National Education Policy (NEP) through a distinctive academic model that gives equal weight to cutting-edge research and career readiness. Its masters programs will combine Liberal Arts and Sciences with a strong emphasis on translational research, aligning academic inquiry with real-world application. This intentional design will shape both core and elective components of the curriculum, ensuring balanced attention to advanced research, practical skills, and diverse employment opportunities for its graduates.

Looking ahead, the institution aims to expand its global footprint by launching collaborative research initiatives in key international locations. Its commitment to cutting-edge research across fields such as neuroscience, artificial intelligence, quantum engineering, cancer research, sustainable energy, food technology, and STEM education has been instrumental in its recent designation as an Institution Deemed to be University.

Established in 2020 by The Chatterjee Group (TCG), TCG CREST was conceived as a dynamic force in the global science and technology innovation ecosystem. The institution has made rapid strides in advancing translational research and fostering cross-disciplinary collaboration to address some of the world’s most pressing societal challenges.

TCG CREST has built a reputation for excellence through the establishment of specialized research centres, including the Centre for High Impact Neuroscience and Translational Applications (CHINTA), Research Institute for Sustainable Energy (RISE), Institute for Advancing Intelligence (IAI), Centre for Quantum Engineering, Research, and Education (CQuERE), Food Technology & Science Institute (FTSI), and Cancer-related Advanced Research and Education (CARE).

Is Your Wealth Corner Stuck? Easy Vastu Tips to Unleash Abundance

By Chhavi Sharma, founder of VastuChhavi

Abundance—in wealth, health, or happiness—is truly a beautiful thing. It’s something we all strive for to feel fulfilled, successful, and at peace. Yet, in our pursuit of it, we often look outward—chasing goals, boosting profits, or competing in an ever-demanding world. What we tend to overlook is that the journey toward abundance begins and ends right at home or in our workplaces. These personal spaces hold the true potential for prosperity, and it’s through the principles of Vastu Shastra that we can unlock and amplify this energy.

Here are a few tips shared by Vedic, Vastu Expert Chhavi Sharma founder of VastuChhavi, a venture that offers Vedic Vastu tips to people across the globe.

Identify the wealth corner

For those unfamiliar with Vedic Vastu, certain areas within your home or office—often referred to as ‘wealth corners’—are believed to influence financial prosperity. These zones have the potential to attract wealth, maintain its flow, and keep the energy surrounding it vibrant and active. If you’re unsure about where these spaces lie or how to activate them, it’s advisable to consult a Vastu expert who can guide you with a comprehensive and personalized approach.

As per Vastu Shastra, the north or northeast direction in home/office/shops is associated with prosperity and financial well-being. This direction is ruled by the planet Mercury and is considered a zone of new opportunities. It is this space that requires special attention

A Vastu consultant with their expertise identifies these corners and provides deeper insight on how best this space can be activated and positively energised. Rooted in ancient energy sciences like Vastu Shastra, the wealth corner is believed to influence not just your finances but your overall relationship with abundance.

Understand what is blocking the flow of abundance

Once you have identified the wealth corner of the property, the next step is to see if this area is in line with Vedic Vastu principles. To do so following questions:

  • Do you see unused items, clutter, dust or broken items in the north or northeast direction?
  • Is the space damp, not properly lit, dark or looks shabby?
  • Have you made a store room there or is there a neglected space in the house/office?
  • Are there conflicting symbols like sharp edges, metal in excess, or negative imagery?

If the answer to the above question is yes then it is time to connect with Vastu experts to improve the energies of this space. They offer expert guidance that can help in converting the wealth corner to the owner’s advantage.

Some corrective measure that can be taken

Once you have identified the problem it is best to get the wealth corner clutter-free and cleansed. Wait for the Vastu consultant to guide the next step. Don’t be in a hurry to apply do-it-yourself tips as they might not work in your favour. Best to wait for direction from best Vastu experts and apply them to get best results.

Customised Vastu Kits

There are several ways a top Vastu expert helps people energise the wealth corner. One of them is creating customized Vastu kits that have various elements that can be placed in the house/office/shops to get desired results. These kits are energised via sacred rituals to increase positive vibration of the space. When the elements from this kit are placed in the appropriate direction, the owner is likely to get a good outcome – leading to better family life, success in job/business and leading a healthy as well as happy life.

Pratilipi and Roy Kapur Films Forge Strategic Content Partnership to Bring India’s Most Powerful Stories to Screen

28th May 2025, National: In a landmark move, Pratilipi, India’s largest digital storytelling platform, has partnered with the acclaimed production house Roy Kapur Films (RKF), to co-develop and produce a slate of films and series that leverage Pratilipi’s expansive story universe with RKF’s cinematic vision to bring authentic Indian narratives to life on screens in India and around the world.

With over 30 million monthly active users, 1.6 million writers, and a catalogue of millions of stories across 12 Indian languages, Pratilipi has grown exponentially in recent years, transforming from a grassroots storytelling community into a full-fledged content powerhouse. This vast, language-diverse ecosystem makes it a fertile ground for discovering new voices and untapped narratives.

Roy Kapur Films, with its strong production expertise, deep industry relationships, and a track record of producing emotionally resonant, high-quality content, brings its robust creative and execution capabilities to the table. This partnership between these two creative powerhouses marks a significant step forward in both companies’ missions to amplify Indian voices and reimagine storytelling for the screen.

As part of this strategic alliance, Pratilipi and RKF will jointly identify stories from Pratilipi’s platform, co-invest in their development, and collaboratively pitch and produce them for leading studios and streaming platforms. The goal is to co-produce at least six projects—across films and series—over the next three years.

The first project to launch under this exciting partnership is Charitraheen, a powerful courtroom drama that’s already made waves on the Pratilipi app. The story has racked up over 21 million reads, with users leaving more than 244,000 reviews and giving it an impressive 4.88/5 rating. Now, this explosive tale is all set to make the leap from page to screen.

Siddharth Roy Kapur, Founder and Managing Director of RKF, said, “At Roy Kapur Films, we’re always on the lookout for compelling narratives that reflect the many realities and aspirations of India. Pratilipi’s dynamic ecosystem of storytellers presents an incredible opportunity to unearth and shape these voices into stories that entertain and move audiences across the world. We’re excited to bring our creative and production capabilities to this partnership and can’t wait to see these stories come alive on screen.”

Ranjeet Pratap Singh, Co-Founder and CEO of Pratilipi, added, “At Pratilipi, we’ve always believed that powerful stories can come from anywhere — a small town, a bustling city, from creators both seasoned and new. Our goal has always been to give these stories a stage. This partnership with Roy Kapur Films takes that vision one step further — to the screen. With RKF’s storytelling sensibility and production strength, we’re not just adapting stories; we’re elevating them for a larger audience. Charitraheen is just the beginning of what we believe will be a new era in Indian storytelling.”

This collaboration between Pratilipi and Roy Kapur Films represents a unique model — one where grassroots narratives meet cinematic scale, unlocking powerful, untold voices and setting the stage for stories that resonate with India’s diverse and discerning audiences across theatrical and digital platforms.