Archives July 2025

Siliguri, 10th July 2025: The JIS Education Expo 2025 – Siliguri Edition culminated in an impactful day of knowledge exchange and academic interaction, as students, educators, and parents from across Siliguri, Alipurduar, Cooch Behar, Jalpaiguri, Raiganj etc., gathered at Dinabandhu Mancha to explore the vast educational opportunities offered by JIS Group Educational Initiatives.

The event was graced by the presence of renowned actor Abir Chatterjee and Bidyut Majumder, Deputy Director, Business Development, JIS Group.

Following the enthusiastic response in Kolkata and Durgapur, the Siliguri edition further cemented the JIS Group’s commitment of reaching out to students in diverse regions, with quality educational guidance and access. Schools from various districts of North Bengal participated in the day-long expo, making it a successful confluence of aspirations and possibilities.

Organised by JIS Group Educational Initiatives, the Expo presented a wide array of academic programs—spanning diploma, undergraduate, postgraduate, and doctoral levels— through interactive stalls hosted by various JIS institutions. These stalls facilitated direct conversations between students, parents, faculty members, and academic counsellors, fostering clarity on subject choices, institutional strengths, and future career pathways.

A special segment of the event was dedicated to felicitating Class 10 and 12 toppers from Alipurduar, Cooch Behar, Jalpaiguri & Raiganj. The ceremony stood as a proud celebration of academic distinction, aiming to inspire students to continue striving for excellence.

The free of cost personalised counselling sessions were another key highlight of the Expo, garnering remarkable response. Expert academic advisors offered guidance on stream selection, aligning personal interests with professional courses, and making informed decisions in a dynamic educational landscape.

Speaking on the occasion, Sardar Taranjit Singh, Managing Director, JIS Group, said, “The JIS Education Expo 2025 reflects our mission to make quality education both accessible and aspirational across all regions. It is a platform not just for showcasing our institutions but for empowering students with the knowledge and direction they need, to make informed choices. After the overwhelming response in Kolkata and Durgapur, we are equally moved by the enthusiasm and warmth Siliguri has shown today.”

The Siliguri edition of the JIS Education Expo 2025 successfully continued the legacy of connecting dreams with direction and opportunities, further reinforcing JIS Group’s stature as a beacon of holistic education in Bengal.

GURUGRAM, India, July 10, 2025: From the sunlit classrooms of Jaipur to the buzzing lecture halls of Nagpur, a powerful question echoed across campuses: “What problem will you solve for India?”

That question lies at the heart of Samsung Solve for Tomorrow, a national innovation challenge that is transforming students into changemakers—and campuses into launchpads for the future.

After a powerful launch on April 29, the design thinking workshops and college Open Houses swept across India—reaching not just major metros but also the vibrant heartlands of the Northeast.

Samsung Solve for Tomorrow 2025 will provide INR 1 crore to the top four winning teams to support the incubation of their projects, along with hands-on prototyping, investor connects, and expert mentorship from Samsung leaders and IIT Delhi faculty.

At Neerja Modi School in Jaipur, over 1,000 students filled the auditorium with their ideas, ambitions, and dreams. Among them, Naman Lakhani found himself thinking beyond textbooks:

“I’ve always wanted to build something that could solve real-world issues. Samsung Solve for Tomorrow showed me that someone out there actually wants to listen to us—and help make those ideas real.”

Anshika Gupta, another student, added: “It felt like a spark. This programme is not just about innovation—it’s about inclusion. It made me feel like I could be a part of building India’s future, even while I’m still in school.”

The journey continued to Maharaja Sawai Bhawani Singh School, also in Jaipur, where Ishan Sharma, part of a 850-strong student turnout, found his perspective shift:

“I realised that I don’t need to wait to graduate or become an adult to solve problems. If we have ideas now, Samsung Solve for Tomorrow wants to hear them. That’s empowering.”

In Nagpur, the vibrant community of Ramdeobaba University welcomed the campaign with open minds and open notebooks. Among 640 participants, Manya shared her dream of building AI-driven solutions for public health:

“For once, a platform came to us—to our campus, to our city—and said, ‘Let’s build something that matters.’ It’s not just a competition. It’s a launchpad.”

Even virtually, the momentum didn’t stop. Shanti Business School in Ahmedabad hosted one of the largest online Samsung Solve for Tomorrow open houses yet, with over 1,700 students tuning in. Discussions ranged from clean energy to accessibility tech.

“It felt like a national classroom of creators,” one student shared in the chat. “We were miles apart, but our ideas connected.”

In Bhopal, Oriental Institute of Science and Technology (OIST) brought the conversation to ground zero—how students can use tech to tackle local problems. With 290 students in attendance, the event had a quiet, determined energy.

“We don’t just want to dream. We want to build,” a student said. “Samsung Solve for Tomorrow is giving us the blueprint.”

As Samsung Solve for Tomorrow rolls across India, it’s making one thing clear: Innovation doesn’t belong to labs or big cities. It belongs to every student with a question and the courage to find an answer.

So, if you’re a student with an idea that could solve a real problem—this is your moment. Apply now to Samsung Solve for Tomorrow. Your classroom could be the next stop in this journey. And your idea? It could change everything.

Mumbai, 10th July 2025: Motorola, a global leader in mobile technology and India’s leading AI smartphone brand*, today announced the launch of the moto g96 5G — the first g-series smartphone of the year and the true successor to last year’s best-selling smartphone under ₹20,000, the moto g85 5G. Redefining the sub ₹20,000 segment, the moto g96 5G brings flagship-level features, including a segment-best 144Hz 3D curved pOLED FHD+ display with IP68 underwater protection, a segment-best 50MP OIS Sony LYTIA™ 700C camera powered by moto AI and 4K video recording from all lenses, and a segment-leading Snapdragon® 7s Gen 2 processor with an AnTuTu score of up to 650K. It also boasts a premium vegan leather design, is ultra-slim and lightweight, and comes in four Pantone-curated colours with a 5500mAh battery offering up to 42 hours of runtime. The moto g96 5G features in-built 8GB RAM + 256GB of storage, and is available at an effective starting price of just ₹17,999 (8+128GB variant)

The moto g96 5G sets a new benchmark in its segment with the segment’s leading 144Hz 3D Curved pOLED display, paired with IP68 underwater protection for the first time on a g series smartphone. The 6.67” FHD+ pOLED display delivers a bright, vivid, and immersive viewing experience with latest Display Colour Boost technology, 10-bit colour depth, and 100% DCI-P3 colour gamut for lifelike cinematic visuals. With a peak brightness of 1600nits, the screen adapts effortlessly to different lighting conditions while maintaining power efficiency. The 144Hz refresh rate ensures ultra-smooth scrolling and gameplay, intelligently adjusting based on content to save battery. The 3D curved endless-edge design further elevates entertainment experience.

Protected by ultra-durable IP68-rated water resistance and Corning® Gorilla® Glass 5, the screen resists scratches and everyday damage, while Smart Water Touch keeps the display responsive even with wet hands.

The moto g96 5G raises the bar with the segment’s best 50MP OIS Sony LYTIA™ 700C camera, delivering stunning photos and videos in all lighting conditions. Optical Image Stabilization reduces blur for sharper shots, even in low light. Powered by moto AI, the camera system introduces intelligent features like AI Photo Enhancement, AI Super Zoom, AI Auto Smile Capture, and Tilt Shift Mode. Notably, the moto g96 5G is the only phone in its segment capable of recording 4K video from all lenses, enabling ultra-high-resolution video capture from every angle. The versatile rear setup includes an 8MP ultra-wide + macro + depth sensor in a 3-in-1 configuration — offering a 120º ultra-wide lens for expansive scenes and a macro lens for detailed close-ups. On the front, it houses the segment’s only 32MP selfie camera with 4K video recording, delivering bright, crisp selfies with enhanced low-light performance and professional-grade video quality. Complementing this is the seamless integration of Google Photos’ AI-powered tools including Magic Eraser to remove distractions, Photo Unblur to sharpen soft images, and Magic Editor, which enables users to effortlessly reposition, resize, and enhance elements in their photos using generative AI.

Powering the moto g96 5G is the segment-leading Snapdragon® 7s Gen 2 processor, built on a 4nm chipset that delivers fast, reliable performance with outstanding battery efficiency, achieving an AnTuTu score of up to 650K. The device comes equipped with in-built 8GB of LPDDR4X RAM and 256GB UFS 2.2 storage. It also comes in an alternate variant with 8GB + 128GB storage, while RAM Boost 3.0 dynamically expands memory up to 24GB by using storage as virtual RAM ensuring smooth multitasking across apps. The moto g96 5G enables a faster 5G experience with support for 13 5G bands, VoNR, and 4-carrier aggregation, delivering stronger connectivity and improved download speeds.

Moving from function to form, the moto g96 5G features a premium endless edge design with a perfectly integrated camera housing and 3D curved ultra-premium build that feels sleek and refined in hand. Weighing just 178g with an ultra-thin profile of 7.93mm, it is one of the lightest and slimmest phones in its segment. Available in four trending Pantone-curated colours — Ashleigh Blue, Greener Pastures, Cattleya Orchid, and Dresden Blue — each finish comes in a stylish vegan leather texture that is comfortable to grip and resists fingerprints.

The moto g96 5G powered with a massive 5500mAh battery with up to 42 hours of runtime all thanks to smart battery optimization that maximizes every charge. It comes with a 33W TurboPower™ charger that delivers a full day’s power in just 15 minutes. Enjoy immersive sound with dual stereo speakers, Dolby Atmos®, Hi-Res Audio, and Moto Spatial Sound for a rich audio experience.

Commenting on the launch, Mr. T.M. Narasimhan, Managing Director, Mobile Business Group – India, said, “At Motorola, our mission is to make advanced technology more meaningful and accessible to everyone. With the moto g96 5G we continue to make premium innovation more inclusive. This launch represents our commitment to offering segment-leading features at disruptive price points, enabling more consumers to access the kind of smart, high-performance technology that was once limited to flagship devices. It’s a step forward in our ongoing mission to democratize advanced smartphone experiences”

The moto g96 5G offers a powerful software experience with Smart Connect 2.0, allowing wireless connection to TVs or PCs for gaming, video calls, and more. Features like Cross Device Search, Swipe to Share, and Swipe to Stream enable seamless multitasking. Security is covered with Moto Secure 3.0 powered by ThinkShield, while Family Spaces 3.0 allows screen time management and remote assistance. Running on Hello UI (Android 15), the device guarantees 1 year of OS upgrades and 3 years of security updates for a smooth, secure experience.

Prime Video Announces the Exclusive Global Streaming Premiere of Filmmaker Vidhu Vinod Chopra’s Behind-the-Scenes Documentary Zero Se Restart

MUMBAI, India—July 10, 2024— Prime Video, India’s most-loved entertainment destination, today announced the exclusive global streaming premiere of National Award-winning filmmaker Vidhu Vinod Chopra’s documentary Zero Se Restart. Produced under the banner of Vinod Chopra Films, this entertaining and heartwarming documentary on the making of 12th Fail is edited and directed by Jaskunwar Singh Kohli and features filmmaker Vidhu Vinod Chopra on location with his cast and crew during the filming of 12th Fail. The documentary is now streaming exclusively on Prime Video in India and over 200 countries and territories worldwide.

Offering an array of emotions, Zero Se Restart showcases a story rooted deeply in honesty, determination, self-belief and the zeal to bring a creative vision to the screens. Going beyond the scenes, the film highlights the unwavering commitment of the cast and crew, and the emotional stakes involved in making a film that aims to entertain and inspire. It captures the technical aspects, internal journeys and how moments of doubt, resolve and artistic clarity determined the path of this film

“Zero Se Restart may initially seem like a behind-the-scenes documentary–and it certainly is. But when viewed, I hope a more powerful story emerges. I had little idea how to film 12th Fail when I started—and yet, here it is. A celebration of courage embedded in all artistic processes. Zero Se Restart is a perfect example that grit, grace and growth all come when you allow yourself to restart!”, said Vidhu Vinod Chopra

Editor-director Jaskunwar Singh Kohli added, “I spent three years working with VVC on 12th Fail. I got to witness his creative process firsthand, during writing, during the shoot, and even during the edit process. For any aspiring filmmakers out there, Zero Se Restart is a treat! A one-stop destination to learn from the hilarious and brilliant VVC himself!” He then adds, “By the way, Zero Se Restart is not a planned or scripted film. We hand-picked the most entertaining and exciting 85 minutes out of 18,850 minutes of behind-the-scenes footage captured over three years. That’s just 0.0045% of all footage! And I’m thrilled that now, thanks to Prime Video, we can finally share it with the world!”

“Zero Se Restart brought back the fear, the fire, and the faith,” said actor Vikrant Massey. “We shot in unpredictable locations, chasing moments with no safety net. Watching Mr. Chopra lead a young crew—armed with endless rewrites and no takers for the story at first—was truly inspiring. I’m grateful to Prime Video for taking this journey to audiences across the world. It’s an honour to be part of something so raw and real, and I hope it inspires others to chase their dreams.”

Frankfurt, Germany, July 9, 2025: Continental is underlining its pioneering role in digital mobility with a white paper titled “Mobility applications for software-defined vehicles – an approach based on verifiable credentials.” It illustrates how, beyond merely serving as a means of transport, vehicles could in the future become versatile platforms for intelligent software solutions – including for real-time traffic management.

The focus of the publication is on so-called verifiable credentials (VCs), which are regarded as a key technology for greater security and data protection in connected mobility applications.

Continental outlines a practical approach for how verifiable credentials can enable trustworthy communication between vehicles, infrastructure and digital services – a crucial step on the path to secure, software-defined mobility of the future.
Verifiable credentials are a standardized, cryptographically secure format for digitally representing information – such as details about a vehicle or a user – enabling unique and trustworthy identification. The white paper was created as part of the publicly funded cooperation project GAIA- X 4 AGEDA, a subproject of GAIA-X 4 Future Mobility, in which Continental is taking a leading role together with well-known partners from industry and research to address the central challenges of increasing connectivity and digitalization in the automotive sector.

Verifiable credentials as a key to the safe mobility of tomorrow

Mobility applications are increasingly becoming a central component in meeting the mobility requirements of tomorrow. However, their integration in the vehicle, the necessary connection to an open ecosystem and the decentralized management of identities and data raises many questions. It is therefore necessary to create a framework that ensures both the seamless integration of new applications and compliance with strict security and data protection standards. “Research by colleagues has shown that verifiable credentials are a promising approach for the secure use of mobility services in vehicles. They enable a high level of security and data protection when using software-defined vehicles as an execution platform for mobility services,” explains Nino Romano, Chief Technology Officer at Continental Automotive.

Based on the results of the GAIA-X 4 AGEDA project, the white paper outlines the necessary fundamentals and describes the key aspects of how the use of verifiable credentials provides an effective way to make access to vehicle data and functions secure and flexible. The white paper underscores the importance of the developed framework for the mobility of the future. It makes clear that the concepts embedded within it are central to integration into modern, software-defined vehicle architectures. “Software-defined vehicles as part of a cloud ecosystem are the key technology for future mobility concepts,” says Romano. “With a reliable and trustworthy digital framework, the vision can become reality.”

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2024, Continental generated sales of €39.7 billion and currently employs around 190,000 people in 55 countries and markets.

9th July 2025, BENGALURU: Counselect (ISO/IEC 27001:2022), a leading consulting and solutions firm dedicated to transforming legal functions, today announced the acquisition of Lawmetrik, a specialist in legal value optimization and managed services. Counselect is founded by the team that built Vahura, the first-mover firm in specialist legal & governance recruitment in India.

The strategic combination of Counselect’s expertise in talent and consulting with Lawmetrik’s metric-driven solutions positions the merged entity as a market leader in business and value consulting for corporate legal departments. Quantascend acted as deal advisors to Counselect, with legal counsel provided by INDUSLAW. Acumen advised Lawmetrik on the deal, while YNZ Legal and Mahika Parikh served as legal advisors.

As legal and compliance functions increasingly drive business value and resilience, this acquisition is both timely and aligned with evolving market dynamics. Legal work streams are gaining prominence across global enterprises, especially within India-based Global Capability Centres. Since inception, both Counselect and Lawmetrik have played pivotal roles in enabling clients to navigate and capitalize on emerging trends, including in the areas of value capture, risk management, legal tech and AI-readiness.

As part of the integration, Basil Almeida will join Counselect as Co-founder and President. Ritvik Lukose, Co-founder of Counselect, will take the role of CEO. The leadership team will also include Executive Directors Balanand Menon and Rishabh Chopra, along with Vaishali Gopal, Emerald Amara, and Siddharth Narsipur (Lawmetrik). Lawmetrik’s entire team will be fully integrated into Counselect.

Commenting on the acquisition Lukose said: “We both started with a common hypothesis—that there is tremendous business value to unlock for legal departments that organise systematically around information management, operations, technology and an innovative talent strategy. Having validated this in our individual journeys, we’re coming together to become the first choice for clients that want to modernise and scale their legal and compliance functions. As we grow our GCC offering and expand our work with global clients, we are thrilled to have Basil and his outstanding team onboard.”

Basil Almeida, founder of Lawmetrik, stated: “After pioneering work in legal value improvement and managed solutions, we are thrilled to join forces with Counselect, a highly visible brand we have always admired for its bold thinking and deep relationships across the in-house ecosystem. Together, we’re doubling down on our shared vision to help legal functions integrate with business to deliver measurable impact at scale.”

The acquisition represents a significant milestone in Counselect’s growth strategy, enabling expansion into new geographies and client segments, deeper penetration into the GCC market, and a stronger combined offering at the intersection of legal and business through the integration of Lawmetrik’s proprietary frameworks, tools, and metrics.

Mumbai, 9th July 2025: In a heart-warming testament to resilience and academic excellence, six students from Motion Education, Kota have written extraordinary success stories in NEET and JEE 2025, emerging from modest beginnings to achieving top ranks in India’s toughest entrance exams.

Hailing from Bareilly, Uttar Pradesh, Ansh Pratap, the son of a temporary security guard, secured 658 category rank in JEE Main 2025 and qualified for JEE Advanced. With Motion Education’s scholarship of ₹21,000, Ansh overcame financial adversity to pursue his IIT dream.

Aspiring to join AIIMS Jodhpur, Anushka Shukrawal from Kota, scored 629 marks in NEET and achieved OBC-NCL Rank 72. With a disciplined study routine and support from her family and coaching, Anushka navigated her confusion between engineering and medicine to ultimately choose NEET. Her elder brother, also a Motion alum, is currently at IIT Kanpur.

Another shining star, Rambabu Dangi from Rajpur Kheda village in Madhya Pradesh’s Rajgarh district has secured an All‑India Rank of 23748 (530/720) in the NEET  UG  2025. Coming from a village with no clinic or school beyond fifth grade, he studied under kerosene lamps, travelled hours for school, and relied on borrowed books. His father, a labourer, made immense sacrifices to send him to Kota. Rambabu now dreams of becoming a doctor and returning to his village to establish a healthcare facility so no one has to suffer due to lack of medical access.

Ashish, from Nasirabad in Ajmer district, is the son of a homeguard and has achieved the 50th rank in NEET 2025. He studied in a government school and was selected under the Rajasthan government’s Mukhyamantri Anuprati Coaching Scheme, allowing him to receive two years of free coaching at Motion. Ashish credits his success to the support of his family, the government scheme, and the quality education at Motion

Aarti Baswal, a Hindi-medium student from a farmer’s family in Dhanao village, Bundi, Rajasthan, achieved All India Rank 10345, and 239 rank in SC category in NEET 2025. Despite limited finances and a rejected government scheme application, her perseverance and the coaching institute’s timely support enabled her to continue preparation. She now dreams of joining SMS Medical College, Jaipur.

Harsh Gupta from Thane, Maharashtra, once failed in Class 11 and was mocked by relatives who told him to follow in his father’s footsteps and sell panipuri. But with immense self-belief, the support of Motion, and years of hardship, he not only overcame financial struggles, illness, and emotional setbacks but ultimately cracked JEE Advanced, attaining rank 16155 and secured admission at IIT Roorkee.

Commenting on the success, Nitin Viijay, Founder and CEO, Motion Education, shared, “We firmly believe that talent resides in every corner of India, it only needs right support to flourish. These six students are proof that dreams, when fuelled by determination and the right mentorship, can lead to incredible success. We aim to continue to lead the way in democratizing access to high-quality education for aspiring engineers and doctors across India, enabling students from every background to achieve their dreams.”

In JEE Mains, 4 students secured ranks in the Top 100, 17 in the Top 500, 39 in the Top 1000, and an impressive 453 students ranked within AIR 10,000. In JEE Advanced, 6 students secured ranks within the Top 100, 23 featured in the Top 500, and a remarkable 47 made it to the Top 1000. Out of the 6,332 Motion students who appeared, 3,231 qualified, resulting in an impressive qualifying ratio of 51.02%, more than double the national average.

The NEET 2025 results were equally outstanding, with 7 students securing ranks in the Top 100 and 18 students achieving ranks within the Top 500 at the national level. These results reaffirm Motion’s commitment to nurturing talent and providing high-quality coaching that empowers students to achieve their academic dreams.

In response to the flash floods that have impacted the communities in Karsog, Dharampur, Pandoh, and Thunag in Mandi district, Nestlé India is stepping forward to provide assistance to those affected. It has pledged to donate 5,000 essential grocery kits to the Government of Himachal Pradesh; a gesture aimed at alleviating the hardships faced by families during this challenging time.

The grocery kits, which were officially handed over to the Hon’ble Deputy Chief Minister of Himachal Pradesh, Mr. Mukesh Agnihotri, include staple items such as wheat flour, rice, cooking oil, sugar, salt, pulses, spices, and other essential food products. Each grocery kit has been created to sustain a family of four for over 15 days.

Kunwar Himmat Singh, Director of Corporate Affairs at Nestlé India, expressed the company’s commitment to support the affected communities. “We sincerely hope that our contribution will help provide much-needed food supplies to the people of Mandi. Nestlé India stands in solidarity with Himachal Pradesh during these difficult times, and we are committed to support relief efforts in any way we can,” he stated during the meeting with the deputy Chief minister.

July 9, 2025: Hilton Garden Inn Mumbai International Airport, developed by Fariyas Hotels & Resorts, is pleased to announce the appointment of Sarika Bulsara Dalvi as the Director of Sales.

With over two decades of rich experience in hospitality sales and marketing, Sarika brings with her a deep understanding of strategic revenue generation, customer engagement, and team leadership. Over the years, she has played pivotal roles across distinguished hospitality brands including Mahindra Holidays, Fariyas Hotels, The Raintree Hotels, and Fortune Park Hotels – where she has consistently demonstrated her ability to drive growth and build lasting client relationships.

In her new role, Sarika will be responsible for driving the hotel’s overall sales strategy, strengthening key partnerships, and positioning Hilton Garden Inn Mumbai International Airport as a preferred destination for both business and leisure travelers in the region.

Expressing her enthusiasm on taking up this new role, Sarika Bulsara Dalvi shared, “For me, sales is about understanding people—what they need, what excites them, and how we can add value. I’m eager to bring that passion to Hilton Garden Inn Mumbai International Airport. My vision is to establish the hotel as a benchmark for personalized service, strategic partnerships, and guest-first experiences in the city’s hospitality landscape.”

Sarika’s dynamic leadership style, combined with her commitment to innovation and collaboration, is expected to further elevate the hotel’s market presence.

Beyond the boardroom, Sarika is a trained Kathak dancer and enjoys cooking and organizing cultural events, a reflection of her creative spirit and her love for community and connection.

The team at Hilton Garden Inn Mumbai International Airport extends a warm welcome to Sarika and looks forward to her leadership and contributions.

New Delhi, 9 July 2025 — In just two years, Nash8 has emerged as one of India’s boldest new creative agencies — a team rewriting the rules of advertising for the short-form generation. Their latest work for Too Yumm! ‘The K-BOMB Manga-verse’ campaign, fronted by Ananya Panday, is a striking example of how Nash8 blends youth culture, platform-native storytelling, and visual immersion to connect with Gen Z in ways most brands only aspire to.

Driven by a sharp mobile-first mindset, Nash8 doesn’t believe in adapting ads for digital — it builds for it from scratch. Whether it’s a series of shortform podcasts, anime-inspired disruptive reels, or billboards that look like Japanese manga art, the agency’s creative philosophy is clear: make content that feels native, not interruptive. Make advertising that earns attention — not buys it.

“Gen Z can smell a traditional ad from a mile away,” says Nasheet Shadani, Founder and Creative Head, Nash8. “For Too Yumm!, we wanted to create a universe that stood out from the clutter yet felt relatable for GenZ consumers. And came up with this Idea of “Manga-verse” that not just referenced manga — it lived and breathed it. We read over 50 manga books before we even started designing. That’s the kind of depth we try and bring to the table.”

Three explosive reels, a series of short-form podcasts, and manga art inspired billboards across the country bring this ‘Manga-verse’ to life. The campaign features Ananya Panday gatecrashing the ‘Manga-verse’ and having a blast.

Talking about the campaign Shadani says, “While, on the surface it may look like an art project but underneath it’s a strategically designed campaign aimed at moving business metrics. Combining the universal appeal of K-culture with the charm of Ananya Panday the campaign is crafted to convert and win hearts.”

But this is just one of many campaigns that have made Nash8 the talk of the new-age creative space. Their work for brands like Urban Company, MakeMyTrip, NoBroker, ZEE5, Axis, Instagram and 99acres reflects a consistent language: culturally aware, thumb-stopping visuals built natively for digital, not adapted from TV scripts.

Their campaigns don’t just perform well — they’ve also earned acclaim. Nash8 was named Young Agency of the Year at the afaqs! Foxglove Awards, where it won two Golds, for its ‘Forex at your doorstep’ campaign for MakeMyTrip. Another Gold came at ETBrandequity Digi+ awards for their “Bin Bulaaye Mehmaan” campaign for Urban Company.

The Urban Company and Axis bank reels campaigns were also featured as a Meta

Case study for exceptional work.

“We are living in a complex world of content and information overload, thus it becomes important to craft stories that are fun and relatable— and do not feel like chores to watch,” says Aiman Zubair, Business Head at Nash8. “Our work taps into what today’s audience cares about: tone, vibe, and relevance. Whether it’s pop culture, emotional storytelling, or innovative advertising — we don’t chase trends, we translate them into stories that drive results.”

Nash8’s journey is just beginning, but its voice is already unmistakable — one that belongs to a generation raised on stories, not slogans. As the digital world grows more complex, Nash8 is proving that simplicity, style, and scroll-savvy storytelling can still make people stop — and listen.