Archives July 2025

Before the Festive Season, Flipkart Deepens Seller Connect with Insightful, On-Ground Event in Delhi

Flipkart hosted a high-impact and engaging, on-ground seller event in Delhi recently, reaffirming its commitment to building strong relationships with its seller community. With the festive season on the horizon, the event served as a platform to drive awareness about Flipkart Ads and the value it offers to the sellers, celebrate success stories, and gather valuable feedback from seller partners.

One of the key highlights of the event was a deep dive into Flipkart Ads, an essential growth lever for sellers on the platform. Through detailed sessions by Flipkart leaders, the attendees gained strategic insights into leveraging Ads to reach their target audience, boost visibility, and drive sales. The sessions covered new features, targeting capabilities, and performance optimization tips to help sellers stay ahead of the curve.

The event also spotlighted the evolving digital advertising landscape in India, marked by the rise of commerce media and performance-led platforms as businesses increasingly seek accountable, ROI-driven marketing channels. Flipkart Ads is uniquely positioned to serve both large brands and emerging sellers by delivering measurable outcomes across the full purchase funnel from discovery and consideration to conversion.

The AI-powered ‘One Click Campaigns’, Advertise Now, Pay Later, and a few others with unique payment constructs and useful features were well received for their simplicity, unique payment constructs, and impact, particularly in streamlining execution, enabling dynamic audience targeting, and driving vernacular engagement across India’s diverse consumer base.

The voice of the seller was central to the day, with dedicated moments for feedback, queries, and one-on-one conversations around pain points and potential solutions. A fireside chat featuring successful Delhi-based sellers brought real-life inspiration to the stage. These seller partners shared their entrepreneurial journeys, offered candid insights into navigating challenges in the e-commerce landscape, and how they scaled their businesses using Flipkart Ads. Their stories resonated deeply with the audience, many of whom are on similar paths to growth.

Celebrating seller achievements was a proud moment at the event. Flipkart recognized partners who have demonstrated exceptional results using ads, highlighting their innovation, persistence, and commitment to excellence. Winners were felicitated in a dedicated awards session, with additional excitement generated through lucky draw prizes.

With consumer behaviors evolving, especially with the rise of Gen Z shoppers and new trends beyond fashion, reaching the right audience at the right time is more crucial than ever. Flipkart Ads continues to align media placements with discovery-first browsing patterns and seasonal purchase intent, enabling higher campaign relevance and stronger conversion outcomes.

Much like premium product placement in physical stores, ads on Flipkart help products get discovered and bought when it matters most. As sellers gear up for the festive season, the event emphasized the importance of using Ads strategically to capitalize on traffic spikes and shopper intent.

Tata Chemicals Magadi Commissions Industry-First Electric Calcining Plant, Accelerating Path to Carbon Neutrality

Magadi, Kenya| New Delhi, India, 28 July 2025 – Tata Chemicals Magadi Limited (TCML), Africa’s largest producer of natural soda ash, has marked a notable milestone with the commissioning of a state-of-the-art 10 tons per hour electric calciner, the first of its kind in the global soda ash industry. 

Alongside this, TCML has also launched a 5MW solar photovoltaic (PV) plant, marking a significant shift from Heavy Furnace Oil (HFO)-based calcination to renewable, low-carbon technologies. The commissioning, which forms part of TCML’s expansion program, positions Tata Chemicals Magadi as a leading player in sustainable industrial practices and brings the company closer to achieving carbon neutrality in line with the Tata Group’s 2045 target.

S Nagarajan, Managing Director & CEO, Tata Chemicals Magadi, emphasised the significance of the investment for both Kenya’s industrial growth and the Group’s sustainability vision, “With the commissioning of this electric calciner and solar PV plant, TCML is on a clear trajectory to become a net-zero carbon operation, in line with our Project Alingana commitments. This milestone demonstrates our faith in Kenya’s industrial potential and our dedication to building a sustainable future for generations to come.”

In addition to sustainability, TCML prioritizes the highest standards of operational safety. The new calciner and its supporting infrastructure have been designed and executed in adherence to stringent safety protocols, ensuring the health and safety of employees, contractors, and surrounding communities. The company continues to invest in training, systems, and technologies that support a robust zero-harm culture.

Project Alingana, the Tata Group’s flagship sustainability initiative, aims to achieve a 30% reduction in carbon emissions by 2030 and achieve net-zero status by 2045 across all operations. TCML’s new calciner and solar infrastructure are expected to contribute effectively to this goal, making the company one of the lowest-carbon-footprint soda ash producers in the world.

This innovation also enhances TCML’s operational efficiency and product output, thereby strengthening Kenya’s role as a key supplier of sustainable soda ash to the global glass, detergent, and chemical industries. 

Binance Named on CNBC’s 2025 World’s Top Fintech Companies List

28th July, 2025 – In a significant milestone, Binance has been recognized by CNBC and Statista as one of the world’s top fintech companies in the Digital Assets category of their 2025 rankings. The annual list celebrates 300 global fintech innovators across seven market segments spotlighting those reshaping the financial ecosystem.

Binance Named on CNBC’s 2025 World’s Top Fintech Companies List

The Digital Assets segment includes leaders across cryptocurrency, blockchain, and NFT platforms, and highlights companies driving the future of finance through innovation, accessibility, and scale.

A globally trusted recognition, the CNBC–Statista list is compiled through a rigorous and transparent evaluation process. It involves a combination of public data and company submissions gathered between February and May 2025. The assessment places 40% weight on metrics such as growth, reach, and brand reputation, while the remaining 60% focuses on segment-specific indicators that measure innovation and performance within each category.

With contributions from 100+ expert analysts and collaborations with 45 leading global media brands, the list serves as a reliable benchmark of fintech excellence.

Kushal Manupati, Regional Growth & Ops Lead of South Asia, Binance said, “It is an honour to be recognised among the world’s top fintech companies by CNBC and Statista. This achievement is a testament to our ongoing commitment to building safe, innovative, and accessible blockchain solutions for users across the globe. This recognition further energizes our mission to drive inclusive financial innovation and empower users worldwide.”

This recognition reinforces Binance’s leadership in driving responsible blockchain innovation, expanding global accessibility and empowering users and delivering secure, forward-looking products that address the evolving needs of a dynamic and rapidly growing digital economy.

India Poised to Lead the Global Digital Mental Health Movement: Global Experts Call for Routine Emotional Wellness Screenings

New Delhi, July 28, 2025 — In a landmark step toward transforming mental healthcare, nwnt.ai, in collaboration with the eMental Health International Collaborative (eMHIC), convened a high-level Expert Dialogue at The LaLiT Hotel, New Delhi. The forum brought together global leaders in mental health to champion routine emotional wellness screenings across schools, workplaces, and communities as a critical foundation for a mentally resilient India.

This bilateral dialogue focused on scalable, sustainable digital solutions tailored to India’s vast infrastructure and technological strength.

The panel featured key voices, including Professor Anil Thapliyal, CEO, eMHIC (New Zealand) & Dr. Sandeep Vohra, Founder Chairman nwnt.ai . The dialogue emphasized the need for user-first, tech-enabled strategies supported by robust policy and global best practices tailored for India’s diverse landscape.

Key Focus Areas Discussed:

  • Making emotional wellness audits available across educational institutions and workplaces Training India’s mental health workforce in digital tools for early detection and intervention
  • Leveraging India’s digital infrastructure to improve access to mental health information, screening, care, support and treatment across the vast geography of India
  • Co-designing solutions with people who have lived mental health experience

“Digital mental health must work for everyone—especially those with lived experience, their families, and caregivers,” emphasized Professor Anil Thapliyal, CEO, eMHIC. “With mental health needs rising globally and access still limited, India’s unique combination of digital scale, tech innovation, and public readiness creates an unparalleled opportunity to build a safe, evidence-based, and inclusive mental health ecosystem. With collaborative policy, rigorous validation, and investment in workforce training, India can not only meet its own needs but set a global standard.”

“India has a real opportunity to lead the world in digital mental health—not just through innovation, but by ensuring emotional wellness screenings become as routine as physical checkups,” said Dr. Sandeep Vohra, Founder of nwnt.ai. “With rising mental health concerns and over 80% lacking timely access to care, early detection must be integrated into schools, workplaces, and communities. Our digital infrastructure gives us the tools—what we need now is action.”

Setting Records: Škoda Kodiaq scales new heights

Setting Records_Škoda Kodiaq scales new heights

Mumbai, 28 July 2025 – In a moment that captures the true spirit of engineering, resilience, and exploration, Škoda Auto India has made history with the Škoda Kodiaq becoming the first petrol-powered SUV from India to reach the North Face Base Camp of Mount Everest. This incredible feat is now officially recognised by both the India Book of Records and the Asia Book of Records. 

Commenting on this remarkable feat, Ashish Gupta, Brand Director, Škoda Auto India, said, “At Škoda Auto India, we believe exploration drives progress. This achievement stands as a testament to this and finds great synergy with our strategy of being relevant, driving differentiation, and enhancing trust. Relevant because it reflects the growing ambition of Indian customers to go farther and demand more from their vehicles. Differentiated because no other petrol SUV has ever taken on such a formidable challenge and triumphed. And above all, it reinforces trust – trust in our products, our engineering, and our commitment to safety, quality, and reliability. We will continue with our focus on enabling journeys that go beyond the ordinary.”

The Record

Spanning over 6,000 kilometres across India, Nepal, and China, the Škoda Kodiaq traversed extreme altitudes, sub-zero temperatures, and challenging terrains to reach the Mount Everest North Face Base Camp on the Tibetan side. This expedition showcases the strength of the Kodiaq as a combination of cutting-edge technology, European design, and real-world performance.

Setting Records

In H1 2025, Škoda Auto India recorded its highest-ever half-yearly sales with 36,194 units, marking a 134% growth over H1 2024 and helping the brand rise to the Top 7 carmakers in India. Earlier in July, the brand also crossed 300 customer touchpoints, now present across 172 cities, reinforcing its commitment to getting closer to customers across the country. With a future-ready portfolio, a clear focus on customer-centricity, and a rapidly expanding network, Škoda Auto India continues to surge ahead in its 25th year in India and 130th year globally, fuelling its journey of progress with relevance and trust.

‘Curiosity Adda’ at Army Public School by United Way Bengaluru and Couchbase

'Curiosity Adda' at Army Public School by United Way Bengaluru and Couchbase
United Way Bengaluru (UWBe), in collaboration with Couchbase, inaugurated ‘Curiosity Adda’, an innovative STEAM-based learning initiative at Army Public School, ASC Centre and College, Bengaluru. The event was graced by the Chief Guest, Lieutenant General JK Gera, Commandant ASC Centre & College and Senior Patron APS ASC Centre & College; CSR partner Couchbase and UWBe team. As part of the flagship ‘spark’ program of UWBe, Curiosity Adda, with 17 models, 30+ concepts, aims to foster curiosity and creativity through hands-on learning and tinkering among students. It reimagines STEAM not as a subject but as an environment, empowering students to innovate and explore through learning experiences.

Spark, conceptualized by United Way Bengaluru is an integrated classroom based approach to innovate, navigate, solve, practice. Invent, resilience and explore STEAM education in schools in India. STEAM learning is an integrated culture and experience focusing on making learning fun and a lifelong journey for students.

Novotel Visakhapatnam Varun Beach Appoints Vinayyak Ravichandra as Revenue Manager

Visakhapatnam, 28th July 2025 – Novotel Visakhapatnam Varun Beach, a flagship property under the Accor portfolio, is pleased to announce the appointment of Mr. Vinayyak Ravichandra as its new Revenue Manager.

Bringing over a decade of proven expertise in revenue management across some of the world’s most respected hospitality brands, including Hyatt, Accor, Radisson, Hilton, Marriott, and IHCL, Mr. Ravichandra is poised to play a pivotal role in driving the hotel’s strategic growth in one of India’s most dynamic coastal markets.

Novotel Visakhapatnam Varun Beach Appoints Vinayyak Ravichandra as Revenue Manager

Prior to this appointment, he served as Revenue Manager at Hyatt Place Jaipur, where he successfully implemented pricing strategies and forecast models that led to improved RGI and revenue performance. He has also held key positions at Hyatt Centric Janakpuri, New Delhi, and made impactful contributions within Accor’s Revenue & Distribution Support team for the Middle East and Africa (MEA), overseeing inventory control, market analytics, and commercial optimisation for a cluster of hotels.

Commenting on the appointment, Lakshmi Sridhar, Novotel Visakhapatnam Varun Beach, said, “We are delighted to welcome Vinayyak to our leadership team. His extensive cross-brand experience and strong command of revenue analytics and pricing strategy make him an asset to the hotel. We are confident that his insights and innovative approach will reinforce our market leadership and help unlock new levels of performance in an increasingly competitive landscape.”

Known for his strengths in forecasting, strategic pricing, market intelligence, and RevPAR enhancement, Mr. Ravichandra will now be responsible for leading the property’s revenue strategy, optimising profitability, and driving continued commercial success across all segments.

An alumnus of SRM University (Affiliated with IGNOU) with a Bachelor of Science in Hotel and Hospitality Administration, Mr. Ravichandra has consistently demonstrated an ability to align revenue tactics with market behaviour, resulting in improved forecasting accuracy and greater guest satisfaction.
The team at Novotel Visakhapatnam Varun Beach looks forward to the expertise and leadership he brings as the property sharpens its focus on business intelligence and sustainable revenue growth.

Rambha Redefines Elegance in Latest MagickHome Campaign

Rambha Redefines Elegance in Latest MagickHome Campaign

India, 28th July 2025: MagickHome, one of India’s most design-forward home interior brands, has unveiled its latest campaign ‘Ft. Magick in Every Space’, a visual celebration of elegant interiors that blend modern luxury with heartfelt storytelling, featuring beloved celebrity & its Brand Ambassador Rambha.

Throughout the campaign, she kept referring to her “favourite co-star” in various interviews, clips, and interactions teasing the audience and building intrigue. In a surprising and delightful twist, it’s revealed that her true co-star is MagickHome, the stunning interiors that elevate every frame and space she’s in.

“For me, designing a home is like composing a scene where every corner must evoke emotion, beauty, and meaning. With this campaign, we wanted to show that luxury isn’t just about opulence; it’s about creating spaces that feel personal, soulful, and magickal,” says Rambha, Brand Ambassador, MagickHome India.

Rambha’s graceful presence brings alive the brand’s core philosophy that a home should not just look beautiful but feel delightfully personal. From modular designs to innovative interiors, the visuals showcase how MagickHome‘s products elevate everyday spaces into warm, expressive sanctuaries.

With an emphasis on timeless design, innovation, and emotional resonance, MagickHome continues to redefine premium interiors for the contemporary Indian consumer. This campaign serves as a reminder that a well-designed home isn’t just a space, it’s a feeling.

Watch the campaign now: https://www.instagram.com/p/DLpaon3zg2K/

Kestone Utsav Wins Prestigious WOW Award for Most Innovative Wedding Invitation Experience

New Delhi, July 28th 2025- Kestone Utsav has won the coveted WOW Award Asia 2025 in the category “Creative Invitation for a Social Celebration” for its exceptional, emotionally rich digital wedding invite crafted for the celebration of Aayush and Rebecca. This recognition celebrates the team’s creative excellence in turning a simple invitation into a moving, immersive experience that connected deeply with audiences across generations and geographies.

Kestone Utsav

At its heart, Kestone Utsav is a celebration company that weaves dreams into reality where every detail, from invitation to dessert, is designed to spark joy and emotional resonance. With a deep understanding of culture, design, and modern sensibilities, Utsav doesn’t just plan events; it curates stories.

This award-winning digital invitation was no exception. The journey began with soulful video messages from the groom’s family in both English and Marwari, intimate, nostalgic, and steeped in warmth. These heartfelt notes flowed seamlessly into a 3D-rendered walkthrough of Jaipur’s famed Hawa Mahal. As the digital doors opened, a vibrant visual poem unfolded one that was rich in Rajasthani motifs, colours, and symbolism. The experience culminated in a personalised formal invitation that felt like it was made just for each recipient.

Distributed effortlessly via WhatsApp, email, and social platforms, the invitation struck a chord globally. Guests responded not just with RSVPs, but with emotions, many describing it as “deeply moving” and “unlike anything they had ever seen before.” It wasn’t merely an invite; it was a sensory journey that honoured tradition while embracing innovation.

Dipali Mathur, Chief Business Officer of Kestone Utsav, remarked, “At Utsav, we believe that every great celebration begins with a feeling of belonging, of wonder, of joy. This invitation was more than just a digital product; it was a window into the soul of the wedding. Winning the WOW Award is incredibly special for us. It affirms our belief that storytelling, emotion, and culture when combined with technology can truly transform how we celebrate life’s most meaningful moments.”

Meenakshi Mehta, Director, Storytelling & Communications at Vosmos, added, “We approached this invitation as a cinematic narrative one where tradition, technology, and emotion could coexist in harmony. Every detail, from the familial voices to the virtual palace, was designed to evoke nostalgia and awe. It’s heartening to see immersive storytelling being embraced in such personal spaces, and we’re thrilled to see this format gain recognition at a platform like WOW.”

The WOW Awards prestigious platform honouring excellence in events and experiential marketing praised the invite for its emotional impact, deosign finesse, and storytelling depth.

True to the name Utsav, the brand is known for crafting experiences where every element, be it the soft rustle of a handcrafted invite, the aroma of heritage cuisine served at sunset, or the surprise of a perfectly timed musical crescendo is meticulously designed. From tastefully choreographed sangeets to multi-sensory culinary journeys that blend regional flavours with global sophistication, Kestone Utsav ensures that every celebration lingers in memory long after the last toast is raised.

Celebrate Friendship Day at Le Café, Novotel Hyderabad Convention Centre

This Friendship Day, cherish your bond over a warm cup of coffee at Le Café, Novotel Hyderabad Convention Centre. From 1st to 3rd August, sip, share, and smile as you create unforgettable memories. With that, also take home a special friendship-themed hamper cup filled with handpicked goodies. It will be available for purchase throughout the promotion.

Celebrate Friendship Day at Le Café, Novotel Hyderabad Convention Centre

Enjoy a cozy setting with ambient music, themed decor, and a specially curated à la carte menu by our chefs. Whether it’s an intimate chat or a catch-up with your entire circle, Le Café is the perfect spot to celebrate companionship and create keepsakes that last a lifetime.

Le Café also presents ‘Melted Bliss’ in the month of July, a signature hot chocolate menu featuring five rich and luxurious variants made from the finest dark couverture chocolates. Priced at INR 599, each cup offers a unique flavour journey, from smooth and balanced to bold and fruity, perfect for chocolate lovers.

Details:
Outlet: Le Café
Promotion Date: 1st August – 3rd August 2025
Time: 9:00 AM – 9:00 PM

For Reservations: +91 76898 39807
Instagram: novotelhyd