Archives August 2025

India, August 13^th, 2025 – Acer, one of India’s leading technology brands, has partnered with Plumage Solutions to expand domestic manufacturing of IT hardware at a new, state-of-the-art facility in Puducherry. Established under the aegis of the Government of India’s Production Linked Incentive (PLI) Scheme for IT Hardware, the collaboration marks a significant milestone in Acer’s commitment to the ‘Make in India’ mission.

With the launch of this new facility, Acer aims to scale its operations in India, building on its ongoing partnership with Plumage, which includes the production of computer monitors, All-in-One (AIO) desktops, servers, workstations, and power adapters.

This strategic investment forms part of Acer India’s broader localization roadmap, aimed at increasing domestic production, reducing import dependence, and addressing the rising demand from both urban and emerging markets. The Puducherry facility will enhance supply chain efficiency, shorten delivery timelines, and enable Acer to deliver cutting-edge innovations at competitive price points.

The facility was officially inaugurated in the presence of Shri Sushil Pal, Joint Secretary, Ministry of Electronics and Information Technology (MeitY); Shri A. Vikranth Raja, IAS Secretary, Industries & Commerce, Government of Puducherry; Mr. Harish Kohli, President & Managing Director, Acer India; Mr. Sudhir Goel, Chief Business Officer, Acer India and Mr. Mukesh Gupta, Managing Director, Plumage Group and Ms. Shalini Pandey, Director, Plumage Group.    

Spread across a sizeable area, the Puducherry facility boasts an annual production capacity of 300,000 laptop units and is expected to create high-skill job opportunities, giving a substantial boost to the local economy while reinforcing India’s ambition to become a global hub for electronics manufacturing.

The Plumage Group has a planned investment of INR 50 crore over the next 3–4 years to support Acer’s manufacturing capacity and capability in India.

Harish Kohli, President & Managing Director, Acer India, said, “India is not just a key market for Acer, it’s a strategic pillar for our future growth. With this new manufacturing facility in Puducherry, we are proud to take another step toward supporting the Government of India’s vision of self-reliance in electronics. The collaboration with Plumage allows us to bring global processes, cutting-edge technology, and high-quality standards to domestic manufacturing, creating a robust and agile supply chain that serves the Indian market more efficiently.”

Sudhir Goel, Chief Business Officer, Acer India, said, “With a production capacity of 300,000 laptops, this facility not only enhances our manufacturing capabilities but also reinforces our commitment to local value addition and self-reliance. As demand for Acer devices continues to grow, this facility will play a crucial role in ensuring faster go-to-market, maintaining quality excellence, and supporting India’s vision of becoming a global manufacturing hub. This is yet another step towards building products in India, for India, and for the world.”

Mukesh Gupta, Managing Director, Plumage Group, added, “We are delighted to partner with Acer in this new phase of India’s manufacturing journey. This partnership is more than a commercial arrangement — it’s a shared commitment to building a sustainable and globally competitive manufacturing ecosystem. By combining Acer’s product expertise with our engineering & manufacturing capabilities, we aim to set new benchmarks for quality, efficiency, and innovation in the industry.” 

Over the last 25 years, Acer has established itself as one of India’s most trusted PC brands, delivering innovative solutions across consumer, gaming, and enterprise segments. This expansion underscores Acer’s long-term vision for India—not just as a key market, but as a strategic base for innovation, operations, and product development.

The facility’s output will cater to both domestic and, over time, global demand, contributing to India’s growing electronics exports. Acer also sees this development as a springboard to deepen its engagement with educational institutions, government programs, and enterprise customers through locally designed and manufactured products. By localizing production and aligning closely with national priorities, Acer aims to help transform India from an import-heavy IT hardware market into a self-sustaining, export-oriented, and globally competitive manufacturing hub. 

National, India, August 13, 2025 — Anis Tailor, a trusted name in precision tailoring since 1984, marked a historic milestone with the launch of its first Khayyat store in Mohali. The grand inauguration, held this Sunday, was graced by the esteemed presence of Congress leader Pawan Kumar Bansal, who added prestige to the celebration.

As the parent company of Khayyat, Anis Tailor has built its legacy on craftsmanship, personal service, and timeless elegance. Khayyat represents the next chapter in this journey — a modern bespoke luxury brand that combines the brand’s decades of expertise with contemporary style and sophistication. Located at SCO 541, Sector 70, Sahibzada Ajit Singh Nagar, the new store offers an immersive tailoring experience, from premium fabric selection to precise fitting, designed to create garments that are as unique as their wearers.

Speaking at the inauguration, Badar Ahmed, Founder, Khayyat and Anis Tailor, said, “For over forty years, Anis Tailor has been committed to delivering quality and individuality through every stitch. Khayyat is the embodiment of that heritage, reimagined for today’s discerning clientele. Opening our first Khayyat store in Mohali is a proud moment for us, and having Mr. Pawan Kumar Bansal here today makes it truly special. This launch is not just about a store; it is about introducing a new standard of bespoke fashion to the region.”

The event welcomed guests, patrons, and fashion enthusiasts to explore the store’s refined setting, where tradition meets innovation. With this launch, Anis Tailor strengthens its commitment to excellence while embracing the evolving tastes of a new generation.

Celebrating India’s Makers: Flipkart’s Samarth ‘Crafted by Bharat’ sale to showcase 1.4 lakh unique products marking the 79th Independence Day

Bengaluru,August 13, 2025: Flipkart, India’s homegrown e-commerce marketplace, today announced the tenth edition of its flagship sale event, ‘Crafted by Bharat’, a Flipkart Samarth initiative to be held on August 15, 2025, marking India’s 79th Independence Day. This bi-annual sale event shines a spotlight on India’s deep-rooted cultural heritage, showcasing artisanal products created by weavers, artisans and entrepreneurs from across the country. This year’s edition will feature over 1.4 lakh unique handcrafted products from more than 2,200 artisans, including traditional art forms such as Warli, Patachitra, Madhubani, Pichwai, terracotta, and various regional wooden crafts and paintings.

The dedicated event will also feature collections from state-run handicraft bodies, SHGs, NGOs, and regional businesses from across India. Their offerings span diverse product categories including furniture, furnishings, home décor, kitchenware, apparel, and more. A dedicated storefront will celebrate contributions by women entrepreneurs from Tier-2 and Tier-3 cities such as Bhadohi, Hathras, Hisar, Madurai, Chirakoot, Kannauj, Ramanagra, Ghazipur, Ujjain, Churu, Ratangarh. With the addition of 100+ new sellers this year, customers will discover an even more diverse and culturally significant range of handcrafted products, while also supporting the livelihoods of artisans from across India. Aligned with Flipkart’s ongoing commitment to empower MSMEs and underserved communities, the initiative will offer pan-India reach, optimized pricing strategies, promotional support, and dedicated Key Account Manager assistance, enabling sellers to scale sustainably and connect with a wider customer base. Flipkart’s sustained efforts towards capacity-building and discoverability aim to ensure equitable representation for indigenous and local enterprises on a national platform.

Speaking about the tenth edition of Crafted by Bharat, Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, said, “As we celebrate the 79th Independence Day, we are proud to bring together thousands of voices and craft traditions that define the soul of Bharat. Crafted by Bharat is a reflection of Flipkart’s deep-rooted commitment to empowering India’s artisans, weavers, and small businesses by enabling access to a nationwide digital marketplace. This initiative not only strengthens economic opportunities for underserved communities but also helps preserve India’s cultural identity through e-commerce. With Flipkart Samarth, we continue our commitment to empowering underrepresented communities, enabling them to thrive in a digital economy.”

Nafiz Ahmed, owner of RAKANO, which specializes in Handmade Wall Shelf, said, “We have seen our business grow steadily with every edition of the Crafted by Bharat sale. With Flipkart Samarth’s consistent support, we have gained the confidence to scale our business and connect with customers across India. From onboarding to cataloging and order fulfillment, the handholding we received has enabled us to scale confidently and sustainably.”

Flipkart Samarth, launched in 2019, is a nationwide initiative that aims to open new growth opportunities for MSMEs, artisans, and underserved communities through e-commerce, supporting over 1.8 million livelihoods. The program’s primary objective is to provide underserved indigenous communities and enterprises with an inclusive, nationwide digital platform and help them develop the capabilities for earning a better living.

Delhi, August 13, 2025: In a flavorful celebration of loyalty and taste, Marrakesh and Swiggy celebrated a major milestone—over 1 million orders delivered together since their partnership began in 2015, serving generations of food lovers across the city. This decade-long partnership is a testament to how Swiggy continues to invest in and celebrate the partners who power the local food culture.

Founded in 2007, Marrakesh introduced Pune to its now-iconic shawarmas, quickly becoming a household name for its bold Middle Eastern flavors and dedicated fanbase. Marrakesh grew from a humble outlet to a beloved local brand. When Swiggy launched in Pune in 2015, Marrakesh was among the first local homegrown brands to join the platform, kickstarting a decade-long collaboration rooted in trust.

To celebrate their decade-long partnership, Marrakesh’s very first outlet has undergone a vibrant makeover—co-branded in Swiggy’s signature orange. This isn’t just any branch—it’s the iconic 2007 inaugural outlet that put Marrakesh on Pune’s food map, so much so that the locality was fondly nicknamed “Marrakesh Chowk.” Now, the store is moving to the upscale Viman Nagar.

Speaking on the occasion, Sidharth Bhakoo, Chief Business Officer, Swiggy, said, “This isn’t just a celebration of 1 million orders, it’s a reflection of how strong local partnerships can evolve with the right digital enablers. Today, this partnership stands as a blueprint for how hyperlocal brands can scale, diversify, and deepen customer relationships in the digital age, with Swiggy as an enabling force.”

“Marrakesh has always believed in strong local connections to deliver the best food to its customers. Teaming up with Swiggy early on helped us bring our food to more people across Pune—and this milestone is a celebration of every loyal customer who made it possible,” said Gaurav Gite, Co-Founder, Marrakesh.

The Swiggy-themed Marrakesh outlet is now open to the public and promises the same flavors Punekars know and love—wrapped in a fresh, celebratory look.

Gurugram, 13 August 2025: Nissan Motor India today launched a first of its kind 10-Year Extended Warranty Plan for the New Nissan Magnite. This is a segment first customer-focused initiative that underscores the brand’s long-term commitment to quality, reliability, and peace of mind. This plan has been announced immediately after the success of the New Nissan Magnite scoring a 5-star rating on overall passenger safety with a perfect 5-star rating on AOP (Adult Occupant Safety).

The plan offers 3 years of standard warranty, extendable through flexible plans of up to a 10-Year Extended Warranty Plan, ensuring a full decade of driving confidence and protection applicable for up to 10 years/2 lakh kms at a super affordable price of just 22 paise/Km or 12 INR/Day.

This 10-Year Extended Warranty Plan is designed to give customers greater confidence and peace of mind. This is part of Nissan’s customer service promise which includes service with value, trust and aimed at a sustainable future for Nissan customers. It reinforces Nissan’s global promise of Japanese DNA, quality standards, robust reliability and premium craftsmanship and technology.

With Nissan’s 10-Year Extended Warranty Plan, customers can enjoy complete peace of mind for up to 10 years. Comprehensive coverage offers cashless repairs across the country at any Nissan-authorized service workshops, with no limit on the number or value of claims. It ensures significant savings on unforeseen repair costs while guaranteeing high-quality service using genuine Nissan spare parts. Additionally, the Extended Warranty Plan can be easily financed through Nissan Finance along with the purchase of a new vehicle, offering customers seamless and convenient ownership experience.

Saurabh Vatsa, Managing Director, Nissan Motor India, said: “The New Nissan Magnite has emerged as a symbol of quality, reliability, safety, and long-term value for Indian customers, and we’re proud to see it stand tall with a prestigious 5-star safety rating from Global NCAP making it one of the safest B-SUVs in India. With the launch of our 10-Year Extended Warranty Plan, we’re going beyond the normal to offer a bold promise—a worry-free ownership for a decade. This initiative gives customers the freedom to enjoy their New Nissan Magnite without compromise, backed by Nissan’s proven quality, engineering and service excellence. We want our customers to focus on creating memorable journeys with the new Nissan Magnite, while we take care of the rest.”

Further strengthening its appeal, the New Nissan Magnite has recently been awarded a 5-star Overall Passenger Safety rating from Global NCAP, making it one of the safest SUVs in India and South Africa. Built on the enhanced CMF-A+ platform, the New Nissan Magnite, launched in October 2024, boasts of over 40+ standard safety features, including 6 airbags, improved body structure incorporating 67% high tensile strength steel (>440Mpa), ABS + EBD, ESC, TCS, HSA, Brake Assist, TPMS, among others.

Nissan Motor India recently launched its much-awaited New Nissan Magnite KURO Special Edition, a striking and premium, black-themed variant of its popular compact SUV. Starting at INR 8.30 Lakhs (ex-showroom, Delhi), the KURO Special Edition embodies the Boldest Black philosophy, blending bold styling, a suave interior black theme, and Japanese-inspired design cues.

The New Nissan Magnite SUV’s bold and stylish design and road presence, over 20 first and best-in-segment features, and 55+ safety features make it a standout choice in the compact SUV segment. With its bold road presence, premium features and expanding global reach, the New Nissan Magnite is now present in over 65 countries, including both Right-Hand Drive and Left-Hand Drive markets.

DETAILS OF THE 10-YEAR EXTENDED WARRANTY PLAN

EXTENDED WARRANTY COVERAGE: The Nissan Extended Warranty Plan is a paid program that offers customers the flexibility to choose coverage options tailored to their specific needs. While the standard warranty covers 3 years/ 1 lakh kms, the extended warranty provides protection for up to 10 years/ 2 lakh kms.

Customers can also opt for a flexible warranty with combinations such as 3+4, 3+3, 3+2, or 3+1 years, ensuring they enjoy long-term peace of mind and security with their vehicle. The Extended Warranty Plan can be purchased at the time of buying a new vehicle directly from the showroom.

This plan provides comprehensive coverage for parts, repairs, and related expenses, comparable to the protection offered by the original Nissan New Vehicle Warranty, ensuring your vehicle remains protected for years to come.

ELIGIBILITY & CONDITIONS: The 10-Year Extended Warranty Plan is available only for privately owned New Nissan Magnite vehicles under the following terms and conditions:

· Customers can select from a variety of Extended Warranty Plans, including options for 3+7, 3+4, 3+3, 3+3 and 3+1 years

· The 10-year Extended Warranty Plan is available only for vehicles with a 3-year standard warranty, starting with the New Nissan Magnite onwards

· Any New Nissan Magnite customer within the standard warranty period who has not previously opted for an Extended Warranty Plan can choose to purchase the 10-year Extended Warranty Plan

· The 10-year extended warranty will not be available for the previous version of the Nissan Magnite with a 2-year standard warranty sold prior to October 2024

· New Nissan Magnite vehicles must be within the standard warranty coverage at the time of purchase of the plan, there is no other eligibility criteria

· Extended warranty coverage extends up to 7 years post the standard warranty, ensuring protection against all mechanical and electrical failures or defects as per the terms and conditions

· The Extended Warranty Plan offers engine and transmission coverage for the 8th, 9th, and 10th years, providing long-term peace of mind for customers

· Customers also have the option to buy it during the vehicle’s normal lifecycle, from any authorized dealer, before the expiration of the standard OEM warranty

· The coverage under the extended warranty will commence immediately once the standard OEM warranty expires

· All purchases of the 10-Year Extended Warranty Plan will be through authorised Nissan dealers only

Mumbai, 13 August 2025: In line with its customer-first philosophy and focus on delivering ever-better cars, Toyota Kirloskar Motor (TKM) today announced two key enhancements to its popular compact SUV, the Urban Cruiser Taisor — the introduction of new Bluish Black exterior colour and the standardization of six airbags across all variants.

A Striking New Look: Introducing Bluish Black

Adding to the Taisor’s dynamic and youthful appeal, TKM has introduced a new “Bluish Black” exterior colour, now available on select variants. This striking addition enhances the SUV’s road presence, offering customers a refreshing choice that blends elegance with a sporty edge. The new colour underscores Toyota’s keen understanding of evolving lifestyle preferences and the increasing demand for personalization among compact SUV buyers.

Safety Elevated: 6 Airbags Standard on Every Variant

The upgrade now equips all variants of the Urban Cruiser Taisor with six airbags as standard, offering enhanced protection for both the driver and passengers. With this update, TKM has expanded the safety feature across the entire variant lineup — E, S, S+, G, and V, ensuring complete occupant protection.

The newly standard airbag system includes dual front airbags, two side airbags, and two curtain airbags, delivering 360-degree protection in various driving scenarios. This move reflects Toyota’s global safety philosophy and responds to evolving customer expectations for safer mobility options, particularly in the compact SUV segment.

Urban Cruiser Taisor: Designed for the Bold, Built for the Practical

Launched as a compact SUV that blends urban sophistication with Toyota’s trusted reliability, the Urban Cruiser Taisor offers a compelling mix of style, performance, and technology. Powered by two efficient engine options — a 1.2L K-Series petrol and a spirited 1.0L turbo petrol,  the vehicle delivers exceptional mileage of up to 22.79 km/l and supports multiple transmission choices, including 5MT, 5AMT, and 6AT.

Equipped for today’s dynamic urban lifestyle, the Toyota Urban Cruiser Taisor offers a compelling blend of bold design, connected tech, and everyday practicality. The exterior stands out with sleek LED headlamps, twin LED DRLs, and a signature trapezoidal grille with chrome accents. The interiors feature a premium dual-tone cabin, 60:40 split rear seats, rear AC vents, and a touchscreen infotainment system with wireless Android Auto and Apple CarPlay. For enhanced comfort and control, the Taisor comes loaded with convenience features such as cruise control, paddle shifters (AT), wireless charging, and Toyota i-Connect with smartwatch and voice assistant compatibility. Ensuring peace of mind on every drive, the Taisor is equipped with advanced safety technologies, including Vehicle Stability Control (VSC), Hill Hold Assist, ISOFIX child seat mounts, and now, six airbags as standard across all variants.

The Toyota Urban Cruiser Taisor is backed by a 3-year/100,000 km warranty, extendable up to 5 years/220,000 km, along with Toyota’s hallmark Express Maintenance service and 24×7 roadside assistance.

India, August 13, 2025: Felicity, an AI enabled game-tech company known globally for publishing high performing gaming titles, recently announced its expansion to Singapore with Felicity Labs Pte. Ltd. The company will  focus on upcoming acquisitions and operations in the region with an aim to target 2X growth by March 2026.

With the Singapore entity established as its new Southeast Asia (SEA) headquarters, Felicity is poised to double its scale in the region through expanded studio partnerships and targeted growth initiatives. The new entity will play a pivotal role in increasing the regional user base to over 2 million, with a strategic focus on high-growth markets such as Vietnam and Thailand.

This regional structure strengthens Felicity’s access to one of the world’s fastest-growing game development ecosystems, enabling deeper collaboration with developers and creators, having already established a strong gamer base in the US. The new move also positions the company to better serve a rapidly diversifying user base, supporting its broader goal of achieving 2x global growth. 

Felicity will also invest $1 million over the next 12–18 months towards building a robust leadership team, expanding its talent pool, and deepening market penetration across APAC. With presence in India, Türkiye, and now Singapore, the company aims to further acquire IP’s, expand talent and player base in new geographies with senior strategic leads focused on product innovation and cross-border partnerships, as well as the formation of a regional developer network. 

Felicity has successfully raised a total of $3.7 million across two funding rounds, marking a strong start to its global journey. The company secured $700K in its pre-seed round from DeVC, Swiggy founders, Kunal Shah, and other marquee angels. Building on this early momentum, Felicity recently closed a $3M seed round led by 3one4 Capital, MIXI Global, and T-Accelerate Capital.

Says Anurag Choudhary, Founder & CEO of Felicity “APAC is home to 1.5 billion gamers and a $70B market becoming one of the fastest growing regions globally. and we see this as a pivotal opportunity to build the future of gaming in the region. This expansion with Singapore, will strengthen our ability to engage with local talent, partners, and communities in a region that has immense potential and is at the forefront of gaming innovation.” 

 By- Satnam Narang, Sr. Staff Research Engineer, Tenable

“This month’s release highlights an upward trend in post-compromise vulnerabilities over code execution bugs. For the second consecutive month, elevation of privilege vulnerabilities represented the bulk of CVEs patched this month at 39.3% (41.4% in July).

“Microsoft released a patch for CVE-2025-53779, a privilege escalation bug known as BadSuccessor that was disclosed back in May as a zero day. While patching BadSuccessor is critical, our analysis indicates that the immediate impact is limited, as only 0.7% of AD domains had met the prerequisite at the time of disclosure. To exploit BadSuccessor, an attacker must have at least one domain controller in a domain running Windows Server 2025 in order to achieve domain compromise.

“It might seem like deja vu because Microsoft patched two more SharePoint vulnerabilities this month: a remote code execution flaw (CVE-2025-49712) and an elevation of privilege bug (CVE-2025-53760).

“After the chaos that ensued with the exploitation of the ToolShell vulnerabilities, any new SharePoint vulnerabilities understandably raise concerns. However, based on historical Patch Tuesday data since 2022, 21.7 SharePoint vulnerabilities are patched each year, with 2023 accounting for the most SharePoint vulnerabilities patched at 25.

“However, that record might be broken this year, as 20 SharePoint vulnerabilities have already been patched this year.

“Despite over 80 SharePoint bugs patched over the last four years, only three were exploited in the wild (CVE-2023-29357, CVE-2023-24955, CVE-2024-38094) in addition to the three ToolShell vulnerabilities (CVE-2025-49706, CVE-2025-49704, CVE-2025-53770). We’ve seen reports that one of the ToolShell vulnerabilities, CVE-2025-53771, was also exploited, but there is no official confirmation.” 

This Independence Day, acclaimed sitar maestro Hidayat Husain Khan unveils his stirring rendition of Jai Hind, India on Times Music, coinciding with the unveiling of a commemorative stamp celebrating his musical journey. The occasion blends a heartfelt artistic tribute with a rare moment of national recognition.

The track offers a soulful interpretation of Jana Gana Mana, performed on sitar and vocals by Hidayat Husain Khan, produced by Ayon Ghosh(Naad) with tabla by Avirodh Sharma and visuals by creative director and editor Hrishikesh Shah. Blending classical artistry with modern arrangements, it delivers a powerful tribute to the nation.

“To have my work and my journey as a musician honored in this way is beyond humbling,” said Hidayat Husain Khan. “‘Jai Hind’ is my heartfelt tribute to our great nation.”

With its unique blend of classical artistry, modern sensibilities, instrumental mastery, and heartfelt vocals, Jai Hind stands as both a personal milestone for Hidayat Husain Khan and a patriotic offering for the nation. The track is available on all major platforms via Times Music.

Pune, August 13, 2025: Conrad Pune marked the re-launch of its signature literary series under a new name, Chapters by Conrad, with an intimate, thought-provoking evening featuring celebrated psychologist and bestselling author Damini Grover. Held at the hotel’s award-winning Asian dining venue MASU, the evening brought together over 50 attendees including Pune’s literary connoisseurs, wellness voices, and cultural tastemakers.

Known for her empathetic and accessible approach to mental well-being, Author Damini presented her latest book, Time to Come Home – Sowing the Seeds of Self-Love for Lasting Happiness, published by Hay House India. The session was moderated by well-known literary facilitator Mr. Abdul Nasir Shaikh, Founder of TCMC, who steered a heartfelt conversation around the emotional themes of self-love, healing, and the journey inward.

Through conversation, the author spoke of the personal experiences that shaped her writing, also encouraging attendees to explore their own inner narratives. A vibrant Q&A and book signing followed, adding an interactive note to the evening. Guests also enjoyed a beautifully curated culinary spread, crafted by Conrad Pune’s in-house team, a reminder that great conversations are best shared over memorable food and warm hospitality.

The evening opened with a warm address by Abhishek Sahai, General Manager, Conrad Pune, who shared the deeper intent behind the series. He said, “At Conrad Pune, we have always believed in curating experiences that go beyond indulgence. Chapters by Conrad is our invitation to the city to pause, reflect, and connect with stories that resonate. Damini’s book felt like the right place to begin – honest, heartfelt, and deeply relatable.”

“It’s been an honour to be part of Chapters by Conrad. The audience’s energy, the intimate setting, and the thoughtfulness with which the event was curated made this experience unforgettable. It felt less like a literary session, and more like a homecoming,” said Author Damini Grover.

Through the Chapters by Conrad, the hotel is creating a recurring space where stories unfold not just on the page, but through real conversations with authors whose work invites reflection and connection. This edition of Chapters by Conrad Pune set the tone for what the series hopes to become, a space where books spark conversations, and those conversations linger long after the last page is read. With a new chapter unfolding each month, Conrad Pune invites the city’s curious minds to come together for evenings that celebrate not just literature, but the deeper stories we all carry.