Archives August 2025

President Marcos Jr. champions strategic ties with India at Philippines–India Business Forum 2025, unveils vision for future-ready partnership

BENGALURU, 07 August 2025: In a strong affirmation of the growing strategic and economic partnership between the Philippines and India, HE Mr Ferdinand Romualdez Marcos Jr., President of the Republic of the Philippines today welcomed deeper collaboration with Indian industry across key sectors such as advanced electronics, pharmaceuticals, renewable energy, digital innovation, and infrastructure among others during the ‘Philippines-India Business Forum 2025’. The forum, organized by the Department of Trade and Industry (DTI), Philippines in collaboration with FICCI (as National Chamber) brought together top government officials, business leaders, and trade representatives from both nations. The forum marked a significant step forward in strengthening bilateral commercial relations.

President HE Mr Marcos further stated that with the Philippines undertaking major structural reforms to improve ease of doing business—such as the CREATE MORE Act, Green Lanes for priority investments, and workforce-aligned education—the country signals its readiness as a reliable partner for capital, technology, and talent. Both nations, sharing complementary strengths and a common vision for sustainable growth, are poised to unlock the full potential of this partnership through joint ventures, innovation, and a forthcoming Preferential Trade Agreement, he added.

“India and the Philippines are natural partners—bound by shared values, complementary strengths, and a common vision for inclusive and sustainable development. We are undertaking bold reforms to ensure the Philippines is a globally competitive, future-ready destination for investment. I invite Indian businesses to see the Philippines not just as a market, but as a strategic partner in shaping the industries of tomorrow—be it in semiconductors, clean energy, digital solutions, or healthcare. Together, we can build a resilient, innovative, and prosperous future for our peoples and the region,” said President HE Mr Marcos

Hon Ms Cristina Roque, Secretary, Department of Trade and Industry (DTI), Philippines said that today’s forum reaffirms the deepening economic ties between the Philippines and India. With bilateral trade reaching a historic high and strong interest from Indian firms, we are entering a new era of strategic collaboration. The Philippines offers a dynamic, innovation-driven environment underpinned by sound macroeconomic fundamentals, a young and skilled workforce, and a clear vision for industrial transformation. She further added, “Indian companies are well-positioned to tap into high-potential sectors such as electronics, digital services, pharmaceuticals, and advanced manufacturing. We welcome Indian investors to be part of our growth story as we transform shared aspirations into real opportunities—creating jobs, driving innovation, and building resilient industries for the future,” she added.

Mr Vijay Sankar, Vice President, FICCI & Chairman, The Sanmar Group, said, “President Marcos Jr.’s visit marks a pivotal moment in the deepening of India-Philippines relations. His visionary leadership, coupled with the Philippines’ robust economic outlook and openness to investment, presents significant opportunities for collaboration. As two of Asia’s fastest-growing economies, our complementary strengths—in technology, healthcare, infrastructure, and services—form a strong foundation for a future-ready partnership. FICCI is committed to facilitating high-impact collaborations, including a joint working group on trade and investment.”

Before the President’s address, leading Indian industry leaders from Infosys BPM, TCS Philippines, and iSON Tower Ltd. shared their future plans, signalling strong private-sector engagement on both sides.

Mr Mahesh Mirpuri, President, FICCI Philippines emphasised that Under President Marcos’s visionary leadership, the Philippines has emerged as a beacon for foreign investment—driven by clear policy, digital transformation, and a truly welcoming business environment. “With India’s strengths in technology and scale, and the Philippines’ talent, agility, and creativity, our two nations are natural partners in innovation. I urge Indian businesses to explore the Philippines—not just as an ASEAN gateway, but as a dynamic, responsive, and rewarding market ready for long-term collaboration,” he added.

Mr Ruben Pascual, Secretary General, Philippine Chamber of Commerce and Industry said, “The Philippines is on the brink of transformative growth, and India stands ready to partner in this journey. By aligning strengths in semiconductors, EVs, pharmaceuticals, agribusiness, and innovation, we can unlock high-impact collaborations. A clear roadmap and high-level working groups will be key to turning shared ambition into tangible outcomes for both nations.”

Mr Siddhartha Agarwal, Chairman, FICCI Karnataka State Council & President, Bhoruka Park Pvt Ltd also addressed the forum highlighting the promising opportunities for Indo-Philippine collaboration in innovation, digital transformation, and green industries.

The forum, with over 150 attendees, also witnessed the presentation of strategic business agreements, reinforcing commitments to long-term collaboration in technology, healthcare, infrastructure, and economic zone development.

India, 7th August 2025: OPPO Service Day returns on 11th August with a range of exclusive walk-in benefits at all authorised OPPO Service Centres across India.

As part of OPPO India’s ongoing commitment to after-sales excellence, users can take advantage of the following offers:

• 30% off on mainboard and camera repairs
• Up to 20% off on display replacements
• Up to 30% off on back cover replacements
• Free protective film and back cover
• Free software upgrades
• Free phone sanitisation

These benefits are available on select models across the Reno, F, A, K, and Find Series, making service more accessible, affordable, and seamless for OPPO users.

With over 570 service centres nationwide and the highest customer satisfaction rating in after-sales support (as per Counterpoint Research), OPPO continues to lead in transparent, reliable service delivery.

Empowering You with OPPO Self-Help Assistant

To make support even easier, OPPO offers the Self-Help Assistant—a digital-first service that allows users to troubleshoot and resolve common smartphone issues without visiting a service centre. Also accessible through the OPPO Support app, and HeyTap Cloud, this tool provides:

• Step-by-step guides for fixing issues like battery drain, software glitches, or network problems
• AI-enabled chat support for queries on diagnostics, warranty, and service centre locations
• Real-time access to spare part prices for full transparency
• Easy booking and tracking of service appointments

This initiative also supports the Government of India’s Right to Repair framework, reinforcing OPPO’s commitment to empowering users and extending device life.

OPPO Service Day is observed on the 11th of every month. We encourage all OPPO users to take advantage of this initiative and experience the care and service OPPO stands for. The offers apply to select models, components, and color variants as per the applicable promotional schemes.

The Clothing Manufacturers Association of India (CMAI) has expressed deep concern over the United States’ decision to further increase tariffs for from 25% to 50%, calling it a severe setback to Indian apparel exports.

“The imposition of an additional 25% tariffs on India will deliver a crippling blow to the Indian apparel industry. The proposed 50% tariff will increase the cost of Indian apparel by 30–35% compared to alternatives from countries like Bangladesh and Vietnam, making Indian exports uncompetitive in the global market. Buyers are unlikely to bear such a substantial pricing gap, which could lead to a sharp decline in export orders,” expressed Santosh Katariya, President of Clothing Manufacturers Association of India (CMAI). He further denounced the move as “unjustified, unfair, and arbitrary.”

CMAI cautions that such elevated duties could severely destabilise the Indian apparel industry and leading to factory closures, unemployment, and widespread economic distress.

Ankur Gadia, Vice President of Clothing Manufacturers Association of India (CMAI), added, “We urge the Government of India to take a firm and proactive stance on this matter and work towards negotiating more balanced and equitable trade terms with the United States.”

Rahul Mehta, Chief Mentor of Clothing Manufacturers Association of India (CMAI), stated, “While we continue to hope that this development is part of a broader negotiation strategy, we strongly recommend that both the Government and the industry collaborate urgently to devise measures that can mitigate the adverse impact of this draconian levy.”

CMAI anticipates that the coming months will be extremely challenging for the Indian apparel export sector and calls for strategic intervention to safeguard the industry’s long-term viability.

7th August 2025: A new U.S. policy to modernise federal payments, including IRS tax refunds, may unintentionally block millions of international taxpayers from receiving their money, warns Pramod Kumar Siva, International Tax Expert at Texas A&M University School of Law.

Under Executive Order 14247, signed by President Donald Trump on March 25, 2025, the U.S. Department of the Treasury must stop issuing paper cheques for federal payments—including tax refunds—by September 30, 2025. While the goal is to reduce fraud and speed up payments, the change could cause major problems for non-resident Indians (NRIs), foreign students, professionals, and U.S. citizens living abroad.

Currently, the IRS only allows refunds to be deposited into U.S.-based bank accounts. Many overseas taxpayers who don’t have such accounts rely on paper cheques mailed to them. With paper cheques being phased out and no clear alternative announced, those taxpayers may be left without a way to receive their refunds.

“Global taxpayers need certainty, not confusion, “said Pramod Kumar Siva. We’re urging the Treasury to provide alternatives like prepaid debit cards or international wire transfers. The technology already exists. Now it’s about using it to include—not exclude—millions of overseas filers.”

Siva and other tax experts are formally advising the U.S. Treasury to introduce flexible options, such as SWIFT/IBAN international transfers, a transition grace period, and refund cards for those who don’t have U.S. bank accounts.

Without quick action, many global taxpayers may face long delays—or lose access to their refunds entirely.

Hyderabad, August 7, 2025 – The Federation of Telangana Chambers of Commerce and Industry (FTCCI) has submitted a representation to Sri Duddilla Sridhar Babu, Hon’ble Minister for Industries & Commerce, IT, E&C and Legislative Affairs, Government of Telangana, urging the state government to take immediate steps to protect exporters from Telangana from the impact of global trade uncertainties.

FTCCI President Mr. R. Ravi Kumar expressed serious concern over the potential escalation of tariffs on Indian exports by the United States, which could significantly impact Telangana’s export-driven sectors such as chemicals, agricultural products (including rice), engineering goods, textiles, and gems and jewellery. These industries contribute substantially to the state’s GSDP, employment generation, and government revenues.

The threat of higher tariffs and penalties, coupled with weakening capital inflows, poses a grave challenge to exporters and MSMEs operating in the state. While the Government of India is actively exploring measures to mitigate the impact—such as recalibrating bank risk models to lower borrowing costs, reducing testing and certification fees, and launching an Export Promotion Mission—FTCCI believes that state-level interventions are equally vital.

In its appeal, FTCCI has recommended the following key support measures from the Telangana Government:

1. Exemption of Trade License Fee for manufacturing industries.

2. Reduction in Trade License Fees for commercial establishments, reverting to the earlier cap of ₹7,000 per annum, in line with practices in other states.

3. Expedited release of pending incentives to MSMEs and large industries.

4. Subsidies on logistics costs to make Telangana’s exports more competitive globally.

Mr. Ravi Kumar emphasised that timely and targeted support will give exporters the confidence that the state government stands firmly with them during global disruptions. “Shielding exporters from external shocks is essential not just for protecting existing businesses but also for sustaining employment and economic growth in Telangana,” he said.

FTCCI reiterated its commitment to working closely with the government to safeguard the interests of the business community and ensure that Telangana remains a robust contributor to India’s export economy.

IRM India Affiliate Licenses Mahindra University to Launch South India’s First Global Centre for Enterprise Risk Management

Hyderabad, August 7, 2025 — The Institute of Risk Management (IRM) India Affiliate, the Indian arm of the world’s leading certifying body for Enterprise Risk Management (ERM) exams across 140 countries, has announced a strategic collaboration with Mahindra University to establish South India’s first Global Centre for ERM. This significant partnership highlights the increasing demand for structured and internationally benchmarked risk education in the region, particularly amidst today’s volatile and interconnected global environment, as disclosed in a press note issued in the city today.

The Centre was officially launched a couple of days back by Mr. Anand Mahindra, Chancellor, in the presence of Dr. Yajulu Medury, Vice-Chancellor, Mr. Hersh Shah, CEO, IRM India Affiliate, Dr. Shivdasini S Amin, Head- Global Centre for Enterprise Risk Management, faculty, and students.

The newly established Centre will act as a dedicated hub for advancing IRM’s globally recognised ERM qualifications, risk-focused research, faculty development, and capacity building. It aims to nurture a new generation of risk-intelligent leaders capable of helping organisations across sectors anticipate and navigate complex challenges across industries.

Designed with a focus on academic excellence and practical engagement, the Centre will feature expansive physical and digital infrastructure to support continuous learning. It will house a curated collection of over 150 books and publications spanning risk management, strategy, governance, and leadership. An integrated online knowledge resource centre developed by IRM India will provide access to case studies, global risk reports, and white papers. To foster professional connections and peer learning, the Centre will include a networking arena for students, executives, and faculty to engage with visiting experts and industry leaders. As a tribute to global thought leadership, a Hall of Fame will celebrate notable risk influencers from around the world. Additionally, the Centre will feature a comprehensive risk taxonomy that provides structured classifications and definitions of over 300 types of enterprise risks, supporting academic, research, and industry applications.

Through this collaboration, Mahindra University, with the support of IRM India, will train students, professionals, and senior executives in ERM competencies aligned with IRM’s Global Level 1 curriculum. The Centre will also function as a regional think tank, driving research on emerging risk areas such as cyber threats, ESG exposures, climate change, geopolitical instability, and supply chain resilience. Faculty development programmes, policy advocacy, and sector-specific thought leadership will amplify the Centre’s impact across academia and industry.

Speaking at the launch of the Centre, Mr. Anand Mahindra, Chancellor, Mahindra University, said, “At Mahindra University, we believe that future-readiness is the cornerstone of education. Our partnership with the Institute of Risk Management – India Affiliate is more than an academic collaboration — it is a statement of intent to nurture leaders who can navigate uncertainty with insight, resilience, and integrity. The IRM India Affiliate Centre at MU will serve as a crucible for research, learning, and thought leadership in risk management—an area that is no longer optional, but essential for sustainable progress.”

Dr. Yajulu Medury, Vice-Chancellor, Mahindra University, added, “The launch of the IRM India Affiliate Centre at Mahindra University is a forward-looking initiative that reinforces our interdisciplinary approach to education. This partnership aligns with our long-term vision of promoting academic excellence, industry-relevant skills, and internationalisation under the National Education Policy 2020. By embedding risk management into the core of academic inquiry and practice, we are equipping our students to become strategic thinkers and responsible decision-makers. We are proud to collaborate with IRM India Affiliate in creating a new generation of professionals who will shape resilient organisations and societies.

Mr. Hersh Shah, CEO of IRM India Affiliate and India’s Youngest Enterprise Risk Expert, stated, “Our collaboration with Mahindra University marks a pivotal step in democratising access to high-quality risk management education in India. South India is home to dynamic industries such as information technology, manufacturing, infrastructure, finance, defence, and logistics—sectors that face an increasingly complex risk landscape. The establishment of this Centre reflects a shared commitment to developing risk-intelligent individuals and organisations — a vital step toward building a resilient world. May every individual who walks these halls be inspired to lead with foresight, responsibility, and purpose.”

Mahindra University has already demonstrated a strong track record in preparing students for IRM’s global ERM exams since 2021. The launch of the Global Centre for ERM further elevates its role as a regional anchor for risk education and leadership. The Centre will collaborate closely with industry bodies, regulators, and corporate partners to ensure academic offerings remain contextually relevant and aligned with real-world needs. It will also provide a range of programmes in collaboration with IRM India to enhance governance and strategic risk capabilities across the public and private sectors. This partnership represents a significant contribution to India’s broader vision of building a resilient, risk-ready nation powered by risk-intelligent leadership and international collaboration.

Redington India Inaugurates Graphics Experience Center in Mumbai, Reinforcing Commitment to HP Print Technology Innovation in India

Mumbai, August 07, 2025 – Redington Limited in collaboration with HP India, announces the inauguration of state-of-the-art Graphics Experience Center in Mumbai – a cutting-edge facility built to showcase the future of HP large-format printing. Designed to serve as a hub of collaboration and capability-building, the Graphics Experience Center reinforces Redington and HP’s long-term commitment to advancing print technology and supporting the Indian print and design community.

Through the Graphics Experience Centre, Redington will bring together the latest innovations in HP Latex print technology, enabling its customers to explore, test, and co-create print solutions for a wide range of applications — from outdoor signage, décor, traffic to retail signages. By offering immersive demos, training, and real-time experimentation, the Graphics Experience Center is poised to serve as a launchpad for print service providers (PSPs), creative agencies, media suppliers, and brand marketers looking to push the boundaries of what’s possible with sustainable, high-performance printing.

Puneet Chadha, Global Chief Marketing Officer, Redington Limited, said, “This isn’t just a demo centre, it’s a space dedicated to creativity, collaboration, and the acceleration of innovation. It has been shaped by the belief, passion, and persistence of our customers, partners, and the media who championed this industry long before it became mainstream. Together, we didn’t just grow a market, we created one. As we open this space, it’s not about showcasing machines, it’s about unlocking the next idea, the next innovation, the next breakthrough. This is where the future of print takes shape with the collective strength of our community driving it forward.”

Raghu Ram, Senior Vice President, Endpoint Solutions Group, Redington Limited, said, “At Redington, we are focused on delivering value beyond products. This Experience Center is an investment in knowledge-sharing, upskilling, and industry collaboration. We’re excited to see how customers, creatives, and partners come together here to discover new print frontiers and transform their ideas into impactful outcomes.”

“The inauguration of the HP x Redington Graphics Experience Center marks a significant step forward in our mission to empower India’s dynamic print industry,” said Vitesh Sharma, Country Head – India, Bangladesh, Sri Lanka for Large Format Printing Business, HP. “This Center is a collaborative hub where PSPs, brands, media suppliers, and creative agencies can explore, experiment, and innovate together. As customer expectations evolve, there’s a growing need for versatile, scalable, and sustainable print solutions. This facility brings those possibilities to life, reinforcing our commitment to fostering innovation and helping our partners stay ahead in a fast-changing landscape.”

At the center, Redington will leverage the advanced capabilities of the HP Latex 730 and 830 printer series, which are engineered to meet the evolving needs of PSPs. Featuring HP Pixel Control, next-generation inks, and a new printhead architecture, these printers deliver vibrant colors, sharp text, and consistent quality across a wide range of substrates. Automated features such as double-sided printing, spindle-less front-loading, and a new output platen minimize material waste and streamline workflows. Additionally, the printers integrate with HP PrintOS Production Hub, offering real-time monitoring, remote queue management, and a centralized dashboard to optimize production efficiency.

As part of its commitment to sustainability, Redington will also actively promote the HP Planet Partners program through the center. This initiative supports HP’s broader sustainability goals by enabling the responsible return and recycling of used print supplies, reinforcing a circular economy.

Together, Redington and HP are enabling Indian print and design community with advance and sustainable print technologies.

Pharmaceutical company Medistep Healthcare’s IPO Price Fixed at Rs.43 Per Share; Issue Opens tomorrow

New Delhi, August 7, 2025: Medistep Healthcare Limited, a rapidly growing player in India’s pharmaceutical and healthcare market, has fixed the price of its upcoming Initial Public Offering (IPO) at Rs.43 per equity share. The offering comprises up to 37,44,000 equity shares with a face value of Rs.10 each. The IPO, which is being offered through a fixed price issue, will open for subscription on Friday, August 8, 2025, and close on Tuesday, August 12, 2025.

The lot size for the issue has been set at 3,000 equity shares. The shares are proposed to be listed on the Emerge Platform of National Stock Exchange of India Limited on August 18, 2025.

Of the total offer, not less than 17,79,000 equity shares are reserved for retail individual investors, not more than 17,76,000 equity shares are allocated for non-institutional investors, and 1,89,000 equity shares are reserved for the market maker portion. Fast Track Finsec Private Limited is acting as the lead manager to the issue, and Cameo Corporate Services Limited is the registrar.

Medisteps intends to raise approximately Rs 16.09 crore from the ipo. The net proceeds from the IPO will be utilised to fund capital expenditure towards the purchase of plant and machinery for expansion at the company’s existing manufacturing facility, to meet working capital requirements, to meet general corporate purposes and to meet out the Issue Expenses.

Founded in June 2023, Medistep Healthcare Limited is engaged in the manufacturing of sanitary pads and energy powders, and in the trading of pharmaceutical, nutraceutical, surgical, and intimate care products through an established distribution network. The company expanded its footprint in 2024 with the acquisition of the business of M/s MG Pharma, a proprietorship concern.

The company reported revenue from operations of Rs.4,965.48 lakh in FY25, compared to Rs.3,907.19 lakh in FY24. EBITDA stood at Rs.560 lakh for FY25, up from Rs.454.2 lakh in the previous year, while profit after tax (PAT) rose to Rs.414.42 lakh from Rs.332.76 lakh.

Following the issue, the company’s equity share capital will increase from 1,04,65,546 shares to 1,42,09,546 shares, with a post-issue implied market capitalization of Rs.61.10 crore.

Commenting on the IPO, Mr. Girdhari Lal Prajapati, Managing Director, Medistep Healthcare Limited, said, “The proceeds from the IPO will strategically support our expansion efforts and reinforce our footprint in both domestic and international markets. Our diversified and growing product portfolio positions us well to capitalize on the rising global and domestic demand for health and hygiene solutions.”

Bengaluru, 7th August 2025: Xiaomi India today announced the launch of its Eco-Village initiative, a flagship rural development program aimed at fostering long-term sustainability through community-driven, technology-enabled transformation. The initiative, launched in collaboration with Shri Mahakal Education and Charitable Trust (BharatCares), will begin with pilot projects in two villages: K. Palasandra in Tumakuru, and Sonnenahalli near Bengaluru.

With this program, Xiaomi India is extending its innovation-led philosophy beyond devices and into the heart of communities, addressing core developmental issues around environment, infrastructure, and livelihoods. The Eco-Village initiative focuses on five integrated areas: renewable energy, water conservation, waste management, plantation and sustainable agriculture. These efforts are closely aligned with the United Nations Sustainable Development Goals, including clean water and sanitation, zero hunger, affordable and clean energy, and responsible consumption and production.

The project will introduce a range of technology-backed solutions tailored for rural settings. These include solar panel installations at community learning centers, rooftop rainwater harvesting systems, battery-powered waste collection vehicles, and drip irrigation systems to support efficient farming practices. Each intervention will be tracked using real-time dashboards and mobile feedback tools, ensuring continuous monitoring, accountability, and improvement.

To formally commence the program, Xiaomi India and BharatCares hosted foundation stone-laying ceremonies on 4th, and 5th August across the two locations. These events will kick off the construction of solid waste management centers, rejuvenation of neglected water bodies, and extensive plantation drives. Residents will be introduced to the initiative’s long-term vision, with participation from Xiaomi India representatives, BharatCares teams, and local officials.

Speaking on the occasion, Sudhin Mathur, Chief Operating Officer, Xiaomi India, said, “At Xiaomi India, we have always believed that innovation should serve a larger purpose. The Eco-Village initiative reflects our long-term commitment to India by using our engineering mindset to address real on-ground challenges. This program represents a step toward building stronger, more resilient communities that grow alongside India’s progress.”

Varun Madan, Chief People Officer, Xiaomi India, added, “The Eco-Village initiative reflects the very core of Xiaomi India’s values: taking ownership, co-creating with purpose, and driving meaningful outcomes. By working together with local communities, this project stands as a testament to what can be achieved when we combine compassion with a results-driven mindset. It is a step towards a more inclusive, sustainable, and human-centric future.”

Bhomik Shah, Managing Trustee of BharatCares stated “This initiative stands as a testament to our unwavering commitment to building a greener, healthier future by empowering communities with innovative solutions, fostering harmony between progress and the planet, and laying the foundation for resilient, self-sustaining habitats for generations to come.”

The two pilot villages were chosen for their proximity to growing urban centers and their shared challenges such as water scarcity, insufficient waste infrastructure, and limited access to sustainable agricultural practices. Each village has a population of between 4,000 and 8,500 residents and demonstrates potential to evolve into a replicable model for rural sustainability. A third project site in Salarpur Kalan, Noida will also be launched in the coming month, expanding the initiative’s reach and impact. With this initiative, Xiaomi India continues to deepen its role as a long-term partner in India’s development story, turning innovation into action and purpose into measurable progress.

GURUGRAM, India , August 7, 2025 – Samsung, India’s largest consumer electronics brand, today launched its 2025 soundbar line-up, introducing next-generation innovations in audio intelligence, adaptive design, and smart home integration. Tailored to suit modern Indian homes and viewing habits, the new soundbar range brings together enhanced performance and personalization across multiple form factors.

The new lineup consists of flagship HW-Q990F and the convertible HW-QS700F models. The new range brings the latest global innovations to transform everyday entertainment into immersive experiences. The line-up features,

• AI Sound Optimization for real-time audio tuning tailored to content
• Dynamic Bass Control for deeper, more refined low-end sound without distortion
• Active Voice Amplifier Pro for enhancing dialogue clarity with Convertible Fit Design
• Integrated Gyro Sensor for adjusting acoustics based on placement.

A compact wireless subwoofer offers powerful bass in a smaller form, Q-Symphony Pro creates expansive, synchronized sound with Samsung TVs whilst Wireless Dolby Atmos brings cinematic 3D audio without cables.

“Samsung’s new soundbars complement our premium TV ecosystem that now comes with Vision AI, transforming everyday viewing into immersive experience. This range is a masterclass in precision sound engineering, offering unmatched versatility in an ultra-slim form. By combining AI-powered personalization with a sleek design, our new soundbar range meets the growing demand for adaptive and beautifully integrated audio solutions. Whether you are a cinephile, a minimalist, or someone building a connected smart home, Samsung’s new range offers a soundbar that fits your space, style, and expectations,” Viplesh Dang, Senior Director and Head of Visual Display Business, Samsung India, said.

AI-Powered Personalization for Richer, Smarter Sound

The 2025 soundbar range is powered by Samsung’s upgraded AI Sound Engine, which analyzes content in real time and automatically adjusts audio output for genre, content type, and environment. The result is more precise dialogue, dynamic action soundscapes, and deeper engagement with every scene.

Dynamic Bass Control further enhances low-frequency output using non-linear bass management for clarity without distortion, while Active Voice Amplifier Pro sharpens dialogue by analyzing ambient sound and isolating voices for louder, clearer conversations. These features combined offer a truly cinematic experience at home, optimized for the moment, every time.

Connected for Today’s Smart Homes

The 2025 soundbar range seamlessly integrates into the Samsung ecosystem through Q-Symphony Pro, which pairs the soundbar’s channels with the speakers of compatible Samsung TVs to create a more immersive, AI-synchronized surround sound experience.

All models support Wireless Dolby Atmos with 3D sound to put consumers at the centre of the action, whether it is films, concerts, shows, songs or soundtracks.

Elevated with SmartThings, Alexa, Google Assistant, Chromecast, AirPlay, and Roon Ready compatibility, these soundbars ensure effortless control and high-resolution playback, no matter how the user streams.

Space-Smart Subwoofers and Adaptive Design

Samsung’s Convertible Fit Design, with an integrated Gyro Sensor, allows the soundbar to adapt its sound profile depending on whether it is wall-mounted or placed on tabletops. This flexibility is matched by a minimalist form factor, making it a perfect fit for modern Indian interiors.

Supporting models across the lineup feature a compact 6.5” wireless subwoofer, 58% smaller than before, delivering bold, room-filling bass without taking up valuable space. This subwoofer innovation ensures that great sound doesn’t have to come with bulky hardware.