Archives September 2025

 India, 15 september 2025:Adidas Originals unveils the Jabbar Lo x Bruce Lee, a tribute to the legacy of Kareem Abdul-Jabbar and his on-screen moment alongside Bruce Lee, bringing together two icons from the worlds of sport and cinema. Introduced in the 1970s as the first signature basketball shoe from adidas, the Jabbar Lo returns in a special edition that arrives in a bold utility yellow colorway and draws inspiration from the iconic visual moment shared by Abdul-Jabbar and Lee.

Crafted for fans of both icons, the limited-edition features premium materials and elevated branding elements including: 

• Kareem Abdul-Jabbar’s Skyhook logo in Gold Foil 
• Bruce Lee Foundation’s “kick” logo on heel in gold foil alongside Bruce Lee’s signature on the lateral heel 
• Custom insole artwork featuring stylized imagery of Bruce Lee and Kareem Abdul-Jabbar

The Jabbar Lo x Bruce Lee retails for INR 8999/- and will be available on September 13th, 2025, on adidas official website and select adidas stores.

Hyderabad / San Francisco, 15th September 2025: Indian mountaineer and endurance athlete Satish Gogineni has etched his name in history by becoming the first Indian to ski solo and unsupported to the South Pole, completing one of the world’s most grueling human endurance challenges.

Starting at Hercules Inlet, Satish skied alone for 1,133 km across Antarctica, hauling a sled weighing more than 126 kg while ascending to the South Pole’s altitude of 2,300 meters. Over the course of 51 days, he endured whiteout conditions, relentless polar winds, and temperatures plunging below –40°C, skiing for up to 12 hours a day and burning more than 6,000 calories daily. His arrival at the South Pole in January 2025 marked a historic first for India.

Reflecting on his journey, Satish said: “There were days I could barely see a meter ahead of me, and nights when the silence felt overwhelming. But I kept reminding myself why I was here, for Spandana, and for the message that even in life’s harshest conditions, we can find the strength to keep moving forward.”

Adventure With a Purpose

The expedition was part of Project Spandana, Satish’s mental health awareness initiative dedicated to his late cousin, Spandana, who tragically lost her life to suicide. Through this project, Satish uses extreme adventure as a platform to advocate for mental health therapy and suicide prevention, highlighting that everyone deserves a chance to heal, recover, and thrive.

A Life Beyond Limits

Originally from Hyderabad and now based in San Francisco, Satish left a corporate career in financial risk management at Bank of America to pursue his passion for adventure. He is the founder of True North Expeditions, a venture that promotes athlete development, outdoor leadership, and inclusivity in adventure sports.

His record of achievements includes summiting five of the world’s 8,000m peaks, Everest, Lhotse, Kanchenjunga, Annapurna, and Dhaulagiri—while also becoming the fastest Indian to complete the Everest–Lhotse double summit in under 19 hours. Beyond the Himalayas, he is the second Indian to ski unsupported across Greenland’s ice sheet and has completed 14 full marathons, including four of the prestigious World Majors (New York, Chicago, Tokyo, Berlin).

What’s Next

Through True North Expeditions, Satish will be leading groups to Mt. Kilimanjaro in September 2025 and Mt. Aconcagua in January 2026. On a personal front, he is preparing to attempt the 10 tallest mountains in South America, followed by polar training expeditions, a 21-day ski of the Northwest Passage in Canada or a 35-day South–North crossing of Spitsbergen in Svalbard in early 2026. These are part of his preparation for a world-first Antarctica expedition in November 2026.

New Delhi, 15th September 2025: Binge Labs, a strategy-first organic social media tech company based in Delhi, has launched The Founder’s Playbook, a first-of-its-kind resource designed to help startup founders build enduring digital brands rooted in clarity, conviction, and consistency.

The Playbook draws from Binge Labs’ experience supporting founders across fintech, consumer, SaaS and healthcare sectors. It addresses recurring challenges such as low content recall, founder-brand dissonance, performance-first thinking and reactive storytelling. Grounded in Binge’s principles of pattern recognition and first-principles thinking, it offers a foundation for intentional and trust-led communication moving beyond formulas to offer actionable nudges, behavioural insights, and mental models that guide what to say, when to say it and why tone matters.

It positions personal branding not as a vanity project, but as a leadership skill. Founders are encouraged to prioritise consistency over virality, conviction over mimicry and strategy over aesthetics. Even without going viral, those who follow the framework see improvements across investor confidence, hiring and customer loyalty.

Commenting on the launch, Aryan Anurag, Co-founder at Binge Labs said “Business runs on humans, and humans run on stories. Behind every company is a founder whose lived experiences, challenges and vision cannot be replicated. If you’re not telling that story, you’re missing your most powerful growth lever. Personal branding isn’t vanity, it’s trust, connection, and influence. It’s the next big driver of business growth. We created this Playbook to make that journey a level easier for you, so you can tell your story with clarity, consistency, and conviction.”

Some of the key insights uncovered:

• Founders with aligned messaging across public content, updates and informal formats see stronger recall and trust.
• Conviction-led storytelling yields longer engagement spans even at lower frequency.
• Early clarity on tone and purpose accelerates team adoption and prevents reactive loops.
• In sectors like fintech and healthtech, trust-based narratives often outperform performance-led messaging.

The Playbook also offers clear guidance on discovering a founder’s “why,” structuring content for long-term recall, selecting platforms like Instagram and LinkedIn, balancing in-house vs. agency execution and using AI for scale without losing authenticity. It helps leaders avoid branding myths and equips them with tools to build narrative equity in a distracted digital world.

Binge Labs’ own evolution has played a key role in shaping The Founder’s Playbook. What began as a creative-led experiment has grown into a 50+ member strategic storytelling company, now partnering with founder offices, venture firms and brands to build narrative equity that endures. The Playbook captures learnings from this journey and is already being deployed across live mandates, helping early teams shift from scattered, reactive content to cohesive storytelling that builds trust and long-term influence.

Guwahati, September 13, 2025 – Joining in the Durga Puja festive cheer, Croma, India’s leading omni-channel electronics retailer, launches the first leg of its much-awaited ‘Festival of Dreams’ campaign, unveiling a host of irresistible offers across electronics and home appliances.

Running from 12th to 22nd September, the festive offers are available across Assam, Meghalaya, West Bengal, Odisha, and Jharkhand Croma stores, giving customers the perfect opportunity to upgrade their homes and devices this Puja season. The campaign features cashback up to Rs 30,000 and attractive flat discounts across key categories to make festive shopping more affordable and convenient for every household. The GST relief is well-timed to give customers an additional 10% benefit on TV and AC categories. All of these offers together make this Puja look much brighter for Croma consumers.

Designed to offer both value and convenience, these limited-period deals are supported by easy EMI plans and massive exchange offers, encouraging customers to visit stores to buy and upgrade dream electronics in Croma Festival of reams with affordability at its very core. 

“Durga Puja is a time of celebration, togetherness, and renewal. At Croma, we want to make this season even more special by enabling families to bring home the latest technologies at great value. With 36 stores across West Bengal, Odisha, North East and Jharkhand and our seamless online experience, we are committed to making this festive shopping journey a joyful celebration,” said a Croma spokesperson.

Whether you upgrading your entertainment setup with a brand-new smart TV, gifting a smartphone, or enhancing your kitchen with high-performance appliances, Croma’s festive deals ensures something for everyone.

Sonar Mahabhoj at Pala, ITC Sonar is the highlight of the festivities from 29th September to 1st October, 2025 offering a lavish buffet of authentic Bengali cuisine curated by our celebrated chefs. Enjoy dishes crafted from age-old recipes alongside live musical performances.

At the Grand Market Pavilion, immerse yourself in a vibrant gourmet food district. Explore a buffet brimming with an extensive selection of local delicacies, international dishes and unexplored cuisines from North East India, along with our signature Kebaberie.

For those seeking a taste of Italy, Ottimo Cucina Italiana offers a festive à la carte menu bursting with traditional flavours and contemporary flair. A delightful array of artisanal pastas, pizzas, cheeses and a special seafood menu await every guest from 12:30pm to 2:45pm and 7:00pm to 11:30pm.

At the Darjeeling Lounge, open 24/7, treat yourself to artisanal teas, exquisite coffees and a delectable selection of culinary delights.

Indulge in authentic Bengali delicacies alongside an exquisite selection of Indian and international cuisine at Eden Pavilion, where the rich culinary tapestry of Kolkata is celebrated daily from 1:00 PM to 4:00 PM and 7:00 PM to 11:30 PM. For a regal dining experience, Dum Pukht offers a true nawabi dawat from 12:30 PM to 4:00 PM and 7:00 PM to 11:30 PM, where every dish on the signature à la carte menu is steeped in heritage and storytelling.

Venture to Pan Asian for a festive menu that showcases the best of East Asian culinary traditions from 12:30pm to 4pm and 7:00pm to 11:30pm.

The Brass Room pairs international flavours with premium beverages featuring live entertainment to enhance your experience from 6pm onwards. Highland Nectar and Skypoint elevate your festive spirit with an unparalleled selection of beverages and gourmet offerings accompanied by live music at Skypoint from 4pm till midnight.

Royal Vega presents delectable vegetarian food based on Ayurvedic principles from the magnificent royal kitchens of India from 12:30pm to 2:45pm and 7:00pm to 11:30pm. At award-winning Peshawri, the aromatic allure of North-West Frontier cuisine captivates guests, with legendary Dal Bukhara, clay oven-baked breads and marinated meats that burst with flavours from 12:30pm to 4pm and 7pm to 11:30pm.

Experience dishes unlike any other at Avartana, that bring reimagined South Indian flavours and modern gastronomy to each bite. Savour Kimaya, a festive set menu available .

taxes per guest from 12:30pm to 2:45pm and 7:00 pm to 11:30pm.

Join us for a truly extraordinary celebration of Durga Puja at ITC Royal Bengal and ITC Sonar, where culinary excellence meets festive joy.

The festive offers at the outlets will be from 27th September to 2nd October, 2025.

Festive staycation at Storii by ITC Hotels Devasom Resort & Spa, Kolkata

Escape to Storii by ITC Hotels Devasom Resort & Spa in Kolkata this Durga Puja for a refreshing staycation. Nestled in serene surroundings, the resort offers holistic treatments at ITC Hotels’ K by Kaya Kalp, including ancient Indian therapies, tranquil nature walks, and modern wellness techniques. Embrace tranquillity with personalized wellness plans amid nature. Choose from spacious rooms, suites, or villas with lush green views for a rejuvenating experience. Enjoy the Pre-Pujo Weekday Bliss from 1st to 28th September 2025, featuring 20% savings on food, beverages and spa treatments, a Chef’s Masterclass, morning yoga sessions, and complimentary hi-tea. From 29th September to 2nd October 2025, the Pujo Specials Offerings include 20% savings on the Sarodia Durga Pujo Special Buffet and Mahabhoj Thali.

Mumbai, September 15, 2025 – The House of Lakmē, India’s first and largest makeup brand, today welcomes Aneet Padda as its new face. With this collaboration, Lakmē opens its next chapter by speaking directly to Gen Z, a generation redefining beauty through natural radiance, skinified formulas, and self-expression over perfection.

For decades, Lakmē has been at the forefront of shaping Indian beauty culture not just celebrating icons but often creating them. With Aneet, the brand continues this legacy, spotlighting a fresh voice who reflects the new beauty codes of a younger generation.

Aneet’s philosophy is rooted in balance: minimal doesn’t mean no makeup, it means the right makeup. She represents a shift where Gen Z no longer views beauty as a mask but as a tool of expression. Her style celebrates natural radiance, subtle enhancements, and creative touches that feel authentic, wearable, and always a little experimental.

Speaking about the association, Sunanda Khaitan, Vice President – Lakmē, said: “Lakmē has always been ahead of the curve in spotting talent and shaping beauty conversations. With Aneet, we are embracing the way beauty itself is evolving from high-coverage perfection to effortless, expressive, modern makeup that reflects how Gen Z wants to experience beauty.”

Expressing her excitement, Aneet Padda said: “For me, makeup is never about covering up, it’s about showing who you are. I love makeup that feels effortless yet makes a statement, and Lakmē’s philosophy truly reflects that balance. I’m thrilled to partner with a brand that inspires creativity and encourages women to experiment and express themselves confidently.”

With this partnership, Lakmē strengthens its position as the beauty brand shaping the future of Indian beauty championing individuality, creativity, and new voices that resonate with a new generation.

National, 15 September 2025: MyNaksh, a new-age astrology platform, has raised INR 7.5 Cr in a pre-seed round led by Eximius Ventures and Gemba Capital, with participation from a curated network of angel investors and operators including Infinyte Club. The round marks the largest pre-seed funding in India’s online astrology sector and signals conviction in MyNaksh’s approach to personalised astrology.MyNaksh is building a personal astrology experience powered by AI, designed to deliver a personalised experience from day one. The product focuses on understanding each user deeply, and will offer human experts astrologers, personal connection, and AI astrologers to build trust.

Led by a powerhouse founding team of Nitesh Salvi, Devaang Agarwalla, Gaurav Mohta, and Piyush Nagle, MyNaksh brings together expertise from leading consumer-tech firms such as PhonePe, Razorpay, Hotstar, Gameskraft and Swiggy.

Nitesh Salvi, Founder & CEO, MyNaksh, said, “MyNaksh is a personal guide for each individual’s life journey, delivered via a product that understands their unique context and offers deeper experiences with each passing day than the chat-first format available online. Astrology has long been diluted by gimmicks or locked in outdated formats. This fundraise accelerates MyNaksh’s mission to restore astrology’s status as a credible, culturally rooted, and deeply personal tool for self-awareness and growth.”

“Faith-tech is a large, under-innovated category. MyNaksh’s team pairs strong product judgment with a practical human-in-the-loop approach to personalisation. We are excited to back them as one of the early investments from Eximius Fund II,” said Preeti Sampat, Partner, Eximius Ventures, India’s leading pre-seed VC.

This investment marks a significant step in MyNaksh’s journey to reshape astrology for modern India. With Eximius Ventures and other investors on board, MyNaksh is poised to scale its AI-driven platform and re-establish astrology as a credible, personalised tool for self-awareness and growth for millions of Indians.

INDIA, 15 september 2025:Casio proudly reinforces its mission to empower students with the right tools to stay efficient, focused, and ahead of the curve. Whether it’s solving complex equations or navigating financial data, Casio’s advanced calculators are designed to help students maximize both their time and efforts.

This National Engineers’ Day, Casio celebrates the spirit of innovation and education – recognizing the hard work of aspiring engineers and polytechnic students and supporting them with tools that transform effort into excellence, one calculation at a time.

Boost Efficiency in Engineering and Polytechnic Studies

The Casio Classwiz fx-991CW is the ultimate productivity companion for engineering and polytechnic students. Engineered for speed and precision, this non-programmable scientific calculator packs over 540 functions across Mathematics, Physics, and Statistics. With its intuitive interface, natural textbook display, and HD menu icons, it allows students to process complex problems quickly and accurately, ensuring maximum learning outcomes with minimum friction.

Powered by Casio’s fastest processor in the non-programmable category, the fx-991CW delivers seamless performance — making it a reliable partner throughout an academic journey. Its comprehensive feature set and user-friendly design make it equally indispensable for polytechnic students, helping them manage coursework with ease and confidence.

Trusted by aspiring engineers across India, the Casio Classwiz fx-991CW stands as the preferred choice for students who seek productivity, precision, and excellence throughout their four-year journey.

Ghaziabad, 15 September 2025: –Shankar Fenestrations & Glasses received a Gold Certification in the Saint-Gobain Quality Excellence Program (QEP), making it the only Gold-rated QEP Processor of Saint-Gobain in North India. In a statement by the company, the accomplishment is a testament to the company’s commitment to quality, innovation, and excellence. The certification reflects standards in process quality, customer confidence, partner support, and staff commitment to Shankar Fenestrations & Glasses.

“We genuinely show gratitude to Saint Gobain and the team, and we appreciate you being a vital part of our journey. The confidence you give us and the encouragement you provide all contribute to achieving this milestone,” said the CMD. “As we move forward, we open the door to continue this partnership and provide products/services that our client trusts for quality, accuracy, and excellence.”

Mr Dinesh Chandra Pandey, founder of Shankar Fenestrations & Glasses, said, “This Gold Certification is a proud moment for all of us! It recognises not just our processes but also our commitment to deliver the best to our clientele. We create long-term desirable partnerships based on confidence and performance – and this endorsement encourages us to keep moving forward to raise our performance to even higher levels.”

The Gold Certification has been bestowed under Saint-Gobain’s global initiative to reward its top channel processors, who are recognised as meeting the highest levels of service, quality, and commitment to serving the community.