All posts by Bhumika Lenka

Delhi, 18th April 2025: Nexus Select CITYWALK Mall brings the thrill of travel to shoppers with Vacation Nation, special travel-themed festival from April 11th to May 11th, 2025. The festival promises an immersive blend of shopping and entertainment, showcasing a wide range of travel essentials- from luxury luggage and designer sunglasses to chic fashion, beauty products and hi-tech travel gadgets. Shoppers can further enhance their experience through the recently launched NexusONE app, which offers exclusive rewards, loyalty points and services like car parking assistance.

Pic Credit: Pexel

As part of the festival, shoppers may indulge in a vibrant food fest, featuring authentic global flavours and participate in immersive experiences such as photography masterclasses, augmented reality adventures, and tourism expos. To make their shopping experience even more exciting, customers can take part in Shop & Win contests, where lucky winners can take home exciting travel-themed prizes and exclusive mega rewards.

Happening at Nexus Select CITYWALK, Vacation Nation promises to be an exciting celebration of travel, style, and adventure for all.

Event Details:

• What: ‘Vacation Nation’ – A Travel Fest for All
• When: 11th April – 11th May 2025
• Where: Nexus Select CITYWALK

New Delhi, 18 April 2025: Ras Al Khaimah Tourism Development Authority (RAKTDA) has appointed Vishal Bhatia as India Market Director, a strategic move to reinforce its commitment to expanding the emirate’s presence in the India market.

Based in Mumbai, Bhatia will be responsible for leading RAKTDA’s strategy and operations across the Indian market to position Ras Al Khaimah as a destination of choice for Indian travellers. Bhatia will be responsible for strengthening Ras Al Khaimah’s business relations to accelerate its growth in India, which remains one of the top five key source markets for Ras Al Khaimah.

Bhatia joins RAKTDA with more than two decades of expertise in the travel and tourism business, having led market development initiatives, and driven sustainable visitor growth across India. Bhatia served as Country Manager at VisitBritain, where he played an important role in shaping the UK’s tourism strategy in the Indian market. Over his tenure, he managed integrated market strategies, executed effective B2B and consumer campaigns, and built significant collaborations to strengthen Britain’s brand position. His market insights, people leadership, and collaborative mindset were critical to maximising India’s tourism potential.

On his appointment, Iyad Rasbey, Vice President, Destination Tourism Development, RAKTDA, said, “Vishal’s appointment comes at a pivotal time as we continue to see strong growth from India. With his deep understanding of the market and relevant expertise, he will support our efforts to enhance Ras Al Khaimah’s appeal among Indian travellers as a year-round destination. He will also play a key role in tapping into the destination wedding segment, which continues to show promising potential for the Emirate.”

Commenting on his new role, Bhatia said, “Joining RAKTDA presents a meaningful opportunity to build on the growing interest Ras Al Khaimah is receiving from India. My focus will be on strengthening trade and consumer engagement, increasing awareness across key cities, and unlocking opportunities across diverse segments. I look forward to contributing to the next phase of growth from this important market.”

Ras Al Khaimah, the Destination of Future, has emerged as a preferred getaway for Indian travellers seeking authentic experiences, scenic landscapes, and family-friendly attractions. With enhanced air connectivity, a growing array of luxury resorts, and visa-on-arrival access for Indian passport holders, the destination is well positioned for long-term growth in the Indian outbound market.
With this appointment, RAKTDA reaffirms its strategy emphasis on high-growth markets in South Asia and its long-term commitment to India.

With the rise of international travel among Indian millennials and Gen Z, Thomas Cook (India) Limited, the country’s leading omnichannel foreign exchange services provider, has announced the appointment of Bollywood youth icon Kartik Aaryan as the brand ambassador for its forex business.

As per industry reports, travel has emerged as a top priority in spending habits among India’s youth. This demographic shift presents a significant opportunity, and Thomas Cook India is strategically leveraging it through this association.

Kartik Aaryan, known for his charismatic personality and strong connection with India’s younger population, is widely admired for his inspirational image and vibrant appeal—especially among millennials and Gen Z. His persona resonates with the mindset and travel aspirations of India’s modern travellers, making him the ideal face for Thomas Cook India’s dynamic forex offerings.

The partnership kicks off with the launch campaign for Thomas Cook India’s Borderless Travel Card, a multi-currency card designed to offer international travellers a safe, convenient, and seamless payment experience.

Campaign  Movie : Yatra  In  Simplicity  Of  Message  Campaign  Of  under  One

Mumbai, 18th April 2025 — For ambitious professionals looking to advance their careers without taking a break from work, the NMIMS Executive MBA (MBA-NEx) 2-year program, offered by the NMIMS School of Business Management, provides a unique opportunity to gain a world-class management education. NMIMS SBM is a globally recognized institution known for its robust learning ecosystem, academic excellence, leadership-focused pedagogy, and industry – aligned curriculum.

Admissions to the MBA-NEx program for the academic year 2025–2027 are now open and will remain so from 1st April 2025 to 30th April 2025. This dynamic “Two-Year” Hybrid program, is specifically designed for working executives who aspire to grow into leadership roles while continuing to work. With live online sessions and immersive on-campus modules, the program offers a rigorous curriculum designed to enhance managerial capabilities and broaden industry perspectives, ultimately driving career growth.

With a problem-solving approach, the program blends theoretical concepts with real-world applications to develop skilled managers who can thrive in today’s dynamic business environment. The MBA-NEx is a 102-credit, trimester-based, 2 year program that integrates core and elective courses to equip professionals with a multidisciplinary understanding of business. Key focus areas include Strategy, Data Analytics, Marketing and Sales, HR- Leadership Management, Organisational behaviour, Economics, Finance, Product Management, AI Impact on Management, International Business and more.

The curriculum is designed to provide strategic insights and analytical frameworks that help professionals navigate complex business challenges. Core and elective modules span all critical areas of business management, including Operations and Supply Chain Management, Corporate Strategy, Leadership and Organisational Behaviour, and Analytics and Decision Science. A mandatory 6-credit industry project or dissertation ensures the reinforcement of learning and the development of a deeper business perspective.

The MBA-NEx , 2 year Program stands out with its prestigious AACSB & EQUIS accreditation, positioning it among the top business programs globally. With its flexible hybrid learning model, professionals can seamlessly balance work commitments with academic advancement. The industry-focused curriculum allows executives to learn from real-world business scenarios and engage with top industry leaders. Participants will also benefit from access to world-class campus infrastructure, including the Bloomberg Lab and a fully equipped library. They can build digital mastery through modules on Machine Learning, Blockchain, IoT, and Artificial Intelligence. Case Method Pedagogy, mainly from Harvard Case studies.

Enrolling in the program also grants “Lifetime NMIMS Alumni” status, offering access to a powerful professional network and exclusive alumni privileges.

The program fee is ₹8 Lakhs for the full two-year duration (Rs. 4 lakh per annum). Final selection is based on academic qualifications, work experience, a written test, and a personal interview. To be eligible, candidates must have a minimum of five years of full-time work experience in an executive, supervisory, or managerial role in a medium or large organization.

This program is ideal for professionals who aspire to grow, lead change, enhance their career trajectory, and step into senior leadership roles

Bangalore, 18th April 2024: JAIN (Deemed-to-be University), Faculty of Engineering and Technology (JUFET) is delighted and thrilled to announce INCEPTRIX 2025, a national level 24-hour Hackathon, geared to take place on May 8-9, 2025 at the Jain Global Campus, Kanakapura.

The flagship event kicks off with an inspiring theme “Shaping Tomorrow’s World Through Intelligent Innovation”, invites all young minds from across the country. The platform promotes students to come together and unleash their creativity while solving real-world problems.

INCEPTRIX 2025 encourages participants the freedom to explore any idea, technology or problem statement. The event is open to all undergraduate and postgraduate students alike, from across disciplines. Each team can have about 4-5 members, with at least one female participant per team, thus ensuring inclusivity and diverse representation.

The hackathon is more than just a coding platform. It offers a vibrant space for ideation, innovation and also collaboration. Participants are set to benefit from industry mentorship such as industry experts and peers. Besides the exciting networking opportunity, the hackathon offers a prize pool of 1,75,000/- for outstanding innovations, along with certificates and recognition from experts in the field.

Key Dates:

• Registration & PPT Submission: From April 10th until April 20th, 2025
• Finalist announcement: April 25, 2025
• Offline finale: May 8-9, 2025 at the Jain Global campus

Registration link: https://inceptrix2025.xyz

A fair and external panel of judges from major IT companies including Dell, Sttarkel, Ikigai Labs, Shell, TMF Group and many others will be judging all the entries. Chosen finalists will showcase their project at the venue. Winners, runners-up and other special prizes will be there to encourage the students.

Bengaluru, April 18, 2025: The Competition Commission of India (CCI), in its meeting held on April 15, 2025, has approved the proposed merger between Aster DM Healthcare Limited and Quality Care India Ltd, under Section 31(1) of the Competition Act, 2002.

The merged entity ‘Aster DM Quality Care’ will be jointly controlled by Aster Promoters and Blackstone and brings together the strengths of two leading healthcare providers with a common vision of expanding access to high-quality medical care across the country.

Dr. Azad Moopen, Founder & Chairman, Aster DM Healthcare, said, “For the merger to complete, the CCI approval is an important milestone, and we are happy that we got the approval from regulatory authority. The merger of Aster DM Healthcare and Quality Care India is not merely a consolidation of resources, but a convergence of vision, expertise, and a shared commitment to building one of the largest and most impactful healthcare networks in the country. The approval reflects the strength of our combined vision and our collective potential to enhance healthcare access and quality. The integration of Aster and Quality Care’s extensive networks and operational expertise will significantly strengthen our capacity to deliver world-class healthcare, foster innovation, and elevate patient outcomes. Together, we are setting the stage for a new era in healthcare.”

The merged entity ‘Aster DM Quality Care Limited’ will have a combined portfolio of four leading brands: Aster DM, CARE Hospitals, KIMSHEALTH and Evercare. The combined entity will have a network of 38 hospitals and 10,150+ beds spread across 27 cities making it one of the top 3 hospital chains in India. The merged entity is expected to grow to ~13,300 beds by FY27 through internal accruals/cash on hand with a mix of greenfield and brownfield opportunities.

The merged entity is expected to unlock significant synergies that will drive growth, enhance operational efficiency, and elevate the standard of patient care across the network. It will enable the sharing of best practices, standardization of clinical protocols, and collaboration across specialties – leading to improved outcomes and service quality. Additionally, the increased scale will support greater investment in advanced healthcare technologies and digital platforms, fostering innovation and enabling more seamless patient experiences.

The merger transaction is expected to be completed during this year.

Gurugram, 18-April-25 : Conscient, a leading name in India’s luxury real estate segment, has announced the launch of Elaira Residences, a luxury residential development located in Sector 80, Gurugram. Spread across over 5.5 acres, this project is Conscient’s latest luxury residential offering in Gurugram.

Elaira Residences comprises 536 luxury apartments, ofa which 268 apartments are launched in the First Phase. It features spacious 3BHK residences, crafted to cater to the needs of modern, discerning homeowners. Apartment pricing starts at INR 14,500 per sq. ft. (Basic Sale Price – BSP), offering a blend of elegance, space, and exclusivity. Elaira Residences is poised to set new benchmarks in luxury living, seamlessly integrating elegance, modernity, and sustainability. Designed by the globally acclaimed architecture and design firm Benoy, Hong Kong, the development stands out for its contemporary aesthetics, international design, and thoughtfully planned spaces.

Elaira Residences was launched with much fanfare at an exclusive event in the world-famous entertainment and dining destination of Macau, aligning with international design and architectural standards of the project. Conscient invited select channel partners for this grand unveiling and also celebrated the continued support of these channel partners in their success.

Elaira Residences is the third offering from Conscient after the overwhelming success of Parq and Elevate Reserve. Both Parq and Elevate Reserve are being constructed by the reputed engineering firm Shapoorji Pallonji Infrastructure & Construction. Elaira Residences is financially backed by HDFC Capital which also funded the Parq project.

Commenting on the launch, Rajesh Jain, Director at Conscient Infrastructure Private Limited said, “We are thrilled to introduce Elaira Residences, expanding our luxury residential portfolio in Delhi-NCR. Located in Sector 80, New Gurugram — a burgeoning micro-market — Elaira Residences builds on the success of our previous luxury offering, Parq & Elevate Reserve. There is a huge demand for housing and we continue to be bullish on the market. We have plans for launching multiple luxury projects in Delhi – NCR “

With a legacy spanning four decades, Conscient’s commitment to excellence, combined with extensive planning and meticulous design, has resulted in the successful delivery of over 14,000 homes across Delhi-NCR, Dehradun, and Goa. The company has a residential/commercial portfolio of nearly 20 million square feet under various stages of development and continues to collaborate with world-renowned architects, designers, and consultants to transform spaces into premium condominiums, luxury villas, institutional developments, commercial, and retail spaces. This relentless focus on excellence and innovation ensures Conscient remains at the forefront of India’s luxury real estate landscape.

Mumbai, India, April 17, 2025: In a landmark moment for India’s digital marketing and healthcare narratives, Saridon, in partnership with Boomlet Group, has been awarded a Guinness World Record for its pathbreaking influencer campaign titled “No Pain Period.” Making it the largest online video album of people, visually expressing the unique experience of period pain that rings out loud like a clarion call. This pioneering initiative used the power of conversation, community and content to bring a taboo topic — women’s menstrual pain — into the mainstream spotlight, capturing these stories effectively for an Instagram age.

The No Pain Period campaign marks an important moment in India’s marketing playbook where Boomlet and Saridon activated an unprecedented 5,189 influencers over the course of one month. With an average of 172 videos produced per day and 7 videos per hour for 30 days and a staggering  8,000+ longlisted creators. This campaign didn’t just deliver scale — it delivered societal impact.

Preety Singh, Co-Founder & Managing Director – Boomlet Group said, “What made this campaign special wasn’t just the numbers, though those were phenomenal; but the mission. Period pain is a reality for millions of women and yet remains a topic that is not openly discussed. We took on the challenge to bring it to the forefront, not just through volume, but through authenticity and relevance. We are honoured that the Guinness World Records has recognised this bold campaign as a moment of global marketing innovation. Grateful to the Saridon team for trusting us with this incredible opportunity. Additionally, I’m truly proud of my team for delivering with precision, passion, and the momentum this campaign deserved. As always, we remain committed to adding meaningful value to every campaign we take on; and this one has been nothing short of extraordinary.”

Unlike conventional digital campaigns, No Pain Period deployed a nuanced integration of sharp influencer targeting and rigorous offline orchestration where the focus was not only on numbers but on curating the right voices, relevance and gender representation. This meant signing on thousands of women creators , navigating cultural and personal sensitivities, and synchronising a complex influencer operation that delivered impact within tight timelines.

Ritu Mittal, Marketing Head of Bayer Consumer Health Division, added, “At Bayer, we remain deeply committed to empowering women by providing effective solutions for menstrual pain relief. The No Pain, Period campaign and this Guinness World Record mark a significant step forward in breaking taboos and fostering open conversations about period pain. Together, we are paving the way for a future where women can take charge of their well-being, live pain-free and with confidence.”

The campaign’s global win stands as a powerful case study for the industry — one that combines purpose, performance and path-breaking execution. With this Guinness World Record, Boomlet, an integrated influencer marketing agency offering solutions around influencer campaigns, creative content production, brand reputation management, strategic communications and crisis management, along with Saridon, has not only driven conversations around women’s health but also showcased India’s potential to lead from the front when it comes to influencer marketing at scale.

Bangalore, India—April 17, 2025—New Relic, the Intelligent Observability company, announced the enhancement of its New Relic Partner Program to fuel business growth for its partner ecosystem. The program updates and investments include stronger incentives for partners to enhance profitability, new and simplified certifications and digital tools, expanded dedicated partner resources, enhanced training opportunities, and new specialized program tracks. In addition, New Relic’s open partnership ecosystem unlocks agentic AI use cases and brings observability to best of breed solutions across the enterprise.

New Relic brings agentic AI and observability to best-of-breed solutions via an open partnership ecosystem

The New Relic Partner Program empowers solution providers, managed service providers, technology partners, system integrators, and cloud platform providers to find new revenue streams and develop integrated solutions with the New Relic Intelligent Observability Platform. By connecting its platform with best-of-breed solutions from partners, New Relic delivers mission-critical insights and intelligent recommendations to the tools and platforms where customers already work.

“Our open partner ecosystem has been instrumental in fueling innovations and growth of the New Relic Intelligent Observability Platform,” said New Relic CEO Ashan Willy. “As we continue our growth trajectory and fine-tune our platform for today’s IT environment, we know we cannot do it without our partners. That is why we’ve renewed our investment in the people, tools, and systems, making partnering with New Relic even more rewarding. Together with our partners, we look forward to continuing to grow, innovate, and create lasting value for our joint customers.”

“As Asia-Pacific embraces a resilient and connected future, strong partner ecosystems are critical to innovation and long-term growth. Our newly-enhanced channel partner program reflects this shift, offering expanded incentives, new certifications, and targeted resources to help partners grow with confidence. With a strengthened partner team and an ecosystem-centric approach, we’re excited to help our partners in APAC accelerate growth, unlock new revenue streams, and deliver unmatched customer experiences across the region.” said New Relic Senior Vice President and Managing Director, Asia Pacific and Japan, Simon Lee.

New Relic Partner Program enhancements give partners better predictability and profitability, including:

Stronger incentives — More financial incentives for partners can amplify revenue opportunities, as well as increase margins for our partners.

New and simplified partner certifications — Four new technical certifications and two new sales certifications help partners gain knowledge and skills aligned with today’s market.

Expanded partner team resources — Increased the New Relic partner team fourfold to extend more guidance, expertise, and support to partners. This includes appointing Larissa Crandall as Channel Chief, GVP of Partner and Alliances to grow the partner organization, define strategy and enhance the partner program. The company has also invested in new tech platforms, including PRM and CPQ, to streamline processes and help partners sell more efficiently.

Expanded training opportunities — Dedicated trainings for sellers and technical teams in key areas, such as AI, observability, and cloud, so partners can be best positioned to help their customers solve critical business problems with these technologies.

Specialized partner program tracks — New tracks to align with partners’ unique go-to-market strategies spanning joint marketing, sales enablement, and a tailored approach to industry verticals.

New Relic helps partners embrace AI

New Relic empowers partners to leverage the opportunities provided by AI, and has expanded AI-focused sales enablement for solution providers. In addition, New Relic offers agentic AI integrations to bring critical observability data and intelligent recommendations directly to IT teams and developers across the business and tech ecosystem. These integrations include:

Amazon Q Business: Supports engineers with agentic insights, optimizes agent response and task automation through in-memory analysis of shared retrieval augmented generation (RAG) data, and improves cross-team decisions with autonomous knowledge transfer.

GitHub Copilot for Microsoft Azure: Automatically detects issues for DevSecOps, helps developers quickly resolve errors in code changes to boost reliability and release velocity, and empowers teams with intelligent recommendations.

Google Gemini: Automatically monitors deployments, receives immediate notifications, and tracks errors effectively to uphold application performance and stability. It also uses recommendations based on data analysis to improve code performance and support decision-making.

ServiceNow: Brings observability insights into more work streams (like customer support), resolves tickets faster with intelligent alerts and prioritization, and automates business-impact analysis of changes in systems and services.

The company also announced the industry’s only observability integration with DeepSeek to accelerate AI ROI and adoption.

Accelerating innovation in observability

New Relic continues to solidify its leadership in observability with groundbreaking advancements. This includes 20+ innovations and integrations as part of the New Relic Intelligent Observability Platform, which weaves AI-strengthened intelligence and automation across every corner of its platform. New Relic offers the industry’s most comprehensive intelligence by integrating Retrieval Augmented Generation (RAG) from its platform with customer-defined data and third-party sources. The platform enables new innovations like Transaction 360, Cloud Cost Intelligence, and Streaming Video & Ads Intelligence. These advancements equip businesses of all sizes to optimize digital application performance and reliability at scale.

“Our customers aim to leverage AIOps to optimize IT operations, enhance efficiency, and proactively mitigate disruptions. However, they face challenges in identifying the most impactful tools and strategies to maximize their observability investments,” said NTT DATA Senior Director Juan Carlos Martínez. “Having the opportunity to deliver our customers the New Relic Intelligent Observability Platform gives us an edge as it solves these challenges. I’m confident that New Relic, its enhanced partner team and program resources, will set us up to be valuable AI partners to current and future customers.”

Bangalore, April 17, 2025: Shilton Hospitality, a leading hospitality company, is proud to announce that its premier catering division, 22 Catering, has reached a significant milestone of catering for over 500 events and having served 1 million/ 10 lakh people in just three years since its inception in 2022.

22 Catering is Shilton Hospitality’s bespoke catering service, specializing in corporate events, private celebrations, and luxury weddings. With a team of expert chefs and trained service professionals, 22 Catering delivers exceptional guest experiences through customized menus, impeccable service, and attention to detail.

Backed by a team of experts, 22 Catering continues to set a new benchmark in the catering space, delivering memorable, high-quality dining experiences that delight every guest.

“We’re thrilled to have reached this milestone and grateful to our clients for trusting us with their special events,” said Vishal Wadhwa, Director of Shilton Hospitality. “Our team has worked tirelessly to deliver exceptional experiences, and we’re proud of what we’ve achieved.”

“As we look to the future, we’re excited to continue innovating and pushing the boundaries of what’s possible in the world of catering,” added Vishal Wadhwa. “We’re committed to staying ahead of the curve and delivering experiences that exceed our clients’ expectations.”