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Chandigarh, April 24, 2025: NPCI BHIM Services Limited (NBSL), a wholly owned subsidiary of the National Payments Corporation of India (NPCI), today announced the launch of UPI Circle with partial delegation on the BHIM payments app. It is designed to empower users by enabling them to delegate UPI transaction capabilities to trusted individuals with defined controls and complete transparency.

UPI Circle allows a primary user, the UPI account holder, to authorise up to five secondary users to initiate UPI payments from their account. Each transaction initiated by the secondary user requires explicit approval from the primary user via their UPI PIN on the new BHIM app. All transactions made by secondary users are visible to the primary user in real-time within the new BHIM app, ensuring transparency and oversight.

On the feature launch, Lalitha Nataraj, Managing Director and CEO, NBSL, said, “UPI Circle on BHIM is more than just a feature; it’s a step towards a more inclusive and connected financial ecosystem. By offering a secure and flexible way to delegate financial responsibilities, UPI Circle enhances the way we share and manage our money and supports a more interconnected society. With such innovations, we’ll continue to be a part of the larger effort to make digital payments more useful and accessible and inclusive for everyone.”

Additionally, UPI Circle promotes financial inclusion by allowing people without a UPI-linked bank account to request payments from a trusted user, who can approve the transaction in real-time within the new BHIM app.

Key Use Cases:

• Support for Senior Citizens: Senior citizens can be authorised by a family member who will approve every payment on their behalf. They are often hesitant users of digital payments and this will help them get onboarded with a trusted level of security.
• Empowering Young Adults: Parents can allow children to manage their daily or educational expenses through controlled, delegated access, and real-time approval without compromising security.
• Secure Delegation in Small Businesses: Business owners can enable staff to initiate payments for operational expenses such as fuel, tolls, or vendor payments, ensuring accountability without handling cash.
• Assisting Digitally Inexperienced Users: Working professionals can support dependents or individuals less familiar with digital platforms by providing payment access with real-time monitoring and approval.

UPI Circle is available on the latest version of the New BHIM Payments App (Version 4.0.2) as part of the upgrade, which also includes features like Split Expenses, Family Mode, Spends Dashboard, multilingual support, and a redesigned user experience. BHIM remains dedicated to its role as Bharat ka Apna Payments App, offering secure, scalable, and inclusive solutions that support India’s digital transformation.

How to Use UPI Circle on BHIM:

1. Open the BHIM app and go to the UPI Circle section from the home screen or menu.
2. Tap on ‘Add Secondary User’ and enter their UPI ID or scan their QR code.
3. Select the delegation type as “Approve every payment” (Partial Delegation)
4. The secondary user will receive a request. Once they accept the invite, they can start making payments using the primary user’s account and request their primary to approve payments in real-time through the BHIM app.

Bengaluru, 24, April 2025: In a remarkable achievement set to redefine Chennai’s growth story, DRA has entered the ₹500 crore club, becoming the quickest developer in the city to achieve this milestone closing FY 2024–25 with an impressive ₹525 crore in revenue. This success heralds the arrival of DRA 2.0 – a dynamic new chapter defined by tech-enabled solutions, customer-centric thinking, and a hyperlocal approach to development. Anchored in the brand’s philosophy of Pride of Chennai, DRA’s customer-centric journey has been marked by consistent delivery and a deep understanding of the modern urban homebuyer.

To commemorate this breakthrough, DRA hosted its first-ever grand celebration, bringing together employees, customers, partners, bankers, investors, industry leaders, who have played an instrumental role in advancing the brand’s vision. Mr. Ranjeeth Rathod, Managing Director of DRA, along with his leadership team, proudly presented the ₹500 Crore Club entry milestone to all the attendees that was followed by a keynote address by Mr. Gaurav Kumar, Founder and CEO of fintech unicorn Yubi, who spoke passionately about the intersection of innovation, trust, and long-term success.

In addition to this, DRA showcased a suite of its industry-first innovations – including the Timeline Meter for real-time construction updates, the Customer Delight Meter to track satisfaction levels, and a fully paperless, all-online customer portal. These initiatives reflect DRA’s unwavering commitment to transparency and delivering a seamless, tech-forward homebuying experience.

Marking this defining moment in DRA’s journey, Mr. Ranjeeth Rathod, Managing Director of DRA said, “Crossing the ₹525 crore mark isn’t just a financial milestone – it’s a celebration of the trust, vision, and values that have shaped our journey. At DRA, we’ve always strived to build more than just homes; we’re crafting living experiences that reflect the evolving aspirations of Chennai’s modern homeowners. Every home we build blends thoughtful design with intelligent functionality that is rooted in local relevance and aligned with customer aspirations. Backed by a compact yet high-performing team, we’ve delivered with purpose and agility, often surpassing industry benchmarks. This milestone is a collective win – one made possible by our customers’ belief, our team’s passion, and the unshakeable support of our partners and stakeholders. It energizes us for the road ahead.”

As DRA continues its upward trajectory, its sharp focus on emerging micro-markets has been a key growth driver. The brand has seen remarkable traction in fast-growing corridors in Chennai such as Medavakkam, Sholinganallur, Madhavaram, Avadi and Navalur that demonstrates DRA’s strong understanding of the South, North and Western part of the city.

With a strong pipeline of projects in high-potential neighbourhoods, DRA stays committed to transform Chennai’s residential landscape and play its role in a more meaningful manner. By blending market insights with a future-focused approach, the brand is redefining homeownership for millennials and Gen Z, emphasizing digital convenience, architectural excellence, and sustainability. Beyond brick and mortar, DRA’s success lies in its culture of accountability and efficient leadership, delivering timely projects that meet evolving lifestyles. As Chennai grows, DRA remains committed to creating homes that inspire and reflect the city’s dynamic spirit and the ₹525 crore milestone fuels DRA’s vision to shape the future of urban living.

India, April 24, 2025:  Vodafone Idea (Vi), India’s leading telecom operator, has announced its partnership with Cisco, the worldwide leader in networking and security, to transform its network infrastructure significantly enhancing agility, efficiency, and scalability, all while elevating the user experience for customers across India. As part of this collaboration, Vi will deploy a cutting-edge Multiprotocol Label Switching (MPLS)-based transport network powered by Cisco.

By integrating Cisco’s MPLS solution, Vi will bolster reliability and robustness of its network infrastructure. This collaboration will also enable Vi to efficiently manage high volumes of data traffic, offering consumers and businesses an improved level of network performance and stability. With these advancements, consumers will enjoy faster, more reliable internet connections for high-quality video streaming, online gaming, video calls and everyday browsing. For businesses, from startups to large enterprises, the network will offer secure, seamless, connectivity that powers daily operations, enhances productivity and supports the demands of a digital-first world.

This improved network performance will ensure that both consumers and businesses can rely on Vi for consistent and high-quality digital experiences. By leveraging Cisco’s advanced networking solutions, Vi will be able to further streamline network operations, reduce costs, and accelerate service innovation through dynamic, software-driven management.

The integration of Cisco’s MPLS technology is not only a strategic enhancement of current network capabilities but also a forward-looking initiative that lays the groundwork for future advancements in connectivity and digital services. This partnership underscores Vi’s commitment to delivering exceptional service quality and value to its customers while driving digital transformation across the region.

“Our collaboration with Cisco demonstrates our commitment to staying at the forefront of network technology,” said Jagbir Singh, CTO at Vi. “Cisco’s proven expertise in MPLS solutions will empower our network to automate critical network functions, optimize traffic management, and rapidly adapt to changing market demands. This robust transport network is designed to meet the challenges of modern network environments, ensuring high performance, reliability, and security. This project highlights the power of combining robust technology with forward-thinking vision.”

“Building a 4G/5G backhaul network is essential for seamless connectivity. With Cisco’s IP / MPLS solutions, Vi can deliver faster, more reliable and scalable digital experiences across India. Our collaboration with Vi is powering a future-ready network, one that meets the evolving needs of users,” said Gordon Thomson, Vice President, Service Provider – EMEA, Cisco.

Bengaluru, India – April 24, 2025: Flipkart Ventures, the investment arm of Flipkart, has launched the Flipkart Tourism Challenge in collaboration with the Department for Promotion of Industry and Internal Trade (DPIIT). The initiative is part of the Government of India’s Startup India program under the Bharat Startup Grand Challenge. As part of Flipkart’s continued efforts to foster innovation and support the growth of startups, this challenge focuses on enabling technology-led solutions that enhance the experience for travelers and tourists and contribute to the development of the country’s tourism ecosystem.

The Flipkart Tourism Challenge invites DPIIT-recognized startups and Indian companies to build innovative travel-tech solutions. With rising demand for unique and accessible travel options, the challenge seeks ideas in areas such as enhanced discovery, personalized recommendations, immersive destination previews, AI-powered affordability tools, and tech-enabled on-ground experiences.

Applications are now open and will close on May 5, 2025.

The winning startup will receive a ₹2.5 lakh cash prize, mentorship from Flipkart leaders, and potential entry into Flipkart Leap Ahead, the company’s early-stage accelerator investing up to $500K in seed capital. The selected startup will also have the opportunity for pilot engagements with Flipkart Group companies, undergo founder’s training curated by Bain & Company, and gain access to Flipkart’s VC network. The runner-up will receive a ₹1 lakh cash prize, along with strategic mentorship and capability-building support.

Lubna Ahmed, Vice President & Head of Flipkart Ventures , said, “At Flipkart Ventures, we see startups as key drivers of innovation and economic growth. Through the Flipkart Tourism Challenge, we aim to empower emerging entrepreneurs building scalable, tech-first solutions to real-world challenges by providing them with the capital, mentorship, and industry access they need to succeed. Our collaboration with DPIIT reflects a shared vision to accelerate digital innovation and nurture the next generation of entrepreneurs driving India’s startup and digital economy.”

A Startup India representative said, “India’s startup ecosystem continues to be a beacon of innovation, solving challenges across sectors with scale and agility. The Flipkart Tourism Challenge is an exciting step in that direction, bringing together innovation, industry support, and real-world impact. Through this collaboration with Flipkart, we aim to empower homegrown startups to solve for India’s unique travel needs and accelerate their journey from idea to scale.”

This challenge is part of Flipkart Ventures’ broader commitment to strengthening India’s startup ecosystem through its early-stage accelerator program, Flipkart Leap Ahead (FLA). Designed to identify and support high-potential digital startups, FLA is the cornerstone of Flipkart Ventures’ $100 million seed-stage fund launched in 2022. The program offers investments of up to $500K, along with strategic mentorship and ecosystem access. To date, Flipkart Ventures has backed over 20 startups and continues to actively support ventures with strong growth potential.

Chandigarh, April 24, 2025: Situated amidst breath-taking landscapes, Club Mahindra Le Vintuna offers a peaceful getaway where nature perfectly blends with comfort. The resort is an idyllic retreat for travelers seeking relaxation, natural beauty, and majestic mountain views. Conveniently accessible, it is well-connected via Bagdogra Airport, Pakyong Airport and New Jalpaiguri Railway Station, ensuring a seamless journey. Nearby Club Mahindra properties like Royal Demazong Gangtok and Baiguney make it a perfect stop for an extended holiday.  

 The resort boasts 97 elegantly designed rooms— including 55 Hotel Units (HU), 21 Studio Rooms, and 21 One-Bedroom Units—each thoughtfully appointed with modern comforts like jacuzzis and offering breathtaking views of the river and surrounding greenery. Whether it’s waking up to the gentle rustle of leaves or the calming sounds of the river, every stay promises a deep sense of tranquillity. A delightful culinary experience awaits at Curries, the buffet restaurant serving a variety of global and local delicacies. Spice Restaurant, located at the lobby level with 96 covers, specializes in multi-cuisine delights, while Cheers Bar offers a cozy setting to unwind in the evening. Guests can savor authentic local specialties, including traditional Sikkim’s thalis and Tumba, a famous millet-based drink. Signature dishes like Tandoori Chicken with Mango Coulis and Malai Tangdi Kebab with Nawabi Cashew Dip further elevate the dining experience. For a more intimate setting, a riverside dining experience offers a magical evening with the soothing sounds of flowing water, live music under the starlit sky. The resort also offers a swimming pool, surrounded by nature’s calm. 

 The spacious lawn in the resort transforms into a vibrant celebration space, complete with bonfires by the river (on request) and cultural performances that bring Sikkim’s heritage to life. Every Friday and Saturday, guests can enjoy live musical nights, Sikkimese folk dances, Lepcha traditional performances, and Nepali dance showcases, making each evening a festive affair. For those seeking inner calm, yoga sessions at the serene pagoda behind the resort offer the perfect wellness escape—set against the soothing rhythm of the river and the peaceful sounds of nature. 

 The resort’s Happy Hub offers a variety of indoor activities for guests of all ages—from nail art and table tennis to PlayStation gaming, ensuring fun-filled moments for everyone. Outdoor enthusiasts can set off on mountain biking trails, jungle treks, and riverside picnics to Ranipool, or enjoy the scenic Tinjure trek and guided village tours, where one can savour authentic Sikkimese dishes prepared by local families.  

The resort is an ideal base for exploring Sikkim’s picturesque attractions. Guests can visit Rumtek Monastery, Ranka Monastery, Hanuman Tok, Ganesh Tok, Tashi View Point, the Flower Exhibition Center, Himalayan Zoological Park, and Banjhakri Waterfalls, all showcasing the region’s rich cultural and spiritual heritage. Nature lovers can explore Bakthang Waterfall, Tsomgo Lake, and Nathula Pass, while history enthusiasts can visit Baba Harbhajan Singh Mandir near the Indo-China border. Within the resort, the Panch Mukhi Shiv Ji Temple offers a peaceful retreat for spiritual seekers. After a day of exploration, Svaastha Spa treatments provide the perfect way to relax and rejuvenate at the resort.

  Escape to Club Mahindra Le Vintuna, where nature’s serenity meets comfort. Immerse yourself in breathtaking landscapes, rich cultural experiences, and warm hospitality. Whether seeking relaxation or exploration, every moment here is designed to rejuvenate your soul.  

Chandigarh, April 24, 2025: In an urgent yet hopeful call to action, noted scientist and health advocate Dr. Rahul Mehra, National Representative of India to the UNESCO Chair on Global Health and Education and Executive Chairman of Tarang Health Alliance, launched a nationwide campaign titled ‘5-4-3-2-1-0: Countdown to a Healthy Life!’ at a media workshop in Chandigarh today.

Dr.Mehra noted that the life expectancy of an Indian is just around 70 years, compared to 85 in Japan. Unfortunately, an average Indian is only “healthy” till the age of 60 years. This is because physical and mental diseases are taking their toll. One in four Indians has diabetes and one in ten heart disease. Mental health issues are rising rapidly, especially among youth. Dr. Mehra emphasized that the most cost-effective solution is prevention – and that starts with health education in schools. “The only window to change this trajectory is during school years, when children are still forming their habits.”

The campaign, aimed at embedding healthy habits early in life, begins its rollout in Haryana, the first state to formally partner with Tarang Health Alliance to integrate structured health education into school curricula. Since April 2024, Haryana has piloted the programme in 12 government schools, successfully demonstrating how simple, everyday actions can transform health outcomes.

“We chose to begin in Haryana because the state has demonstrated rare commitment to health education,” said Dr. Mehra. “By allowing Tarang Health Alliance to work closely with its public education system, Haryana has created the ideal conditions for grassroots health learning. We are confident the state will emerge as a national leader in driving this mass awareness and behaviour change.”

“If we want to improve the country’s long-term health, we must begin with our children,” he added. “Changing adult behaviours is difficult. But if we empower our children with the right skills early on, they will carry these habits throughout their lives. The 5-4-3-2-1-0 campaign gives India a simple, science-based framework to do exactly that.”

The campaign outlines six daily health habits in an easy-to-remember countdown:

5: Eat five servings of fruits and vegetables daily

4: Wash hands properly with soap and water at least four times a day (after going to toilet, before breakfast, lunch, and dinner)

3: Consume three servings of protein-rich foods daily

2: Limit recreational screen time to two hours or less every day

1: Engage in at least one hour of physical activity every day

0: Avoid tobacco, sugary drinks, and salty packaged snacks

These habits are not just for children – they are designed to encourage families and schools to work together in building a culture of health. Schools are being urged to incorporate the campaign into morning assemblies, administer a student health pledge, conduct creative competitions like poster-making, and engage parents through PTAs and community sessions. A “Postcards to the Prime Minister” initiative invites children to share how these habits can help India achieve the dream of Viksit Bharat (Developed India) by 2047.

National, 24th April 2025: The Indus Entrepreneurs (TiE) Delhi-NCR has roped in Dharma Media Consultants as its strategic communications partner for the 14th edition of India Internet Day—the nation’s premier summit for tech entrepreneurs. This collaboration will amplify the narrative for India Internet Day 2025, drive audience engagement, and shine a light on the innovators shaping India’s digital future.
Scheduled for 2nd May 2025 at The Leela Ambience, Gurugram, the summit will tap into the possibilities for India’s growth story against the backdrop of its digital and entrepreneurial revolution. India’s digital economy is booming—projected to contribute nearly one fifth of the national income by 2029-30. In 2022-23 alone, it accounted for 11.74% of the GDP and is expected to grow almost twice as fast as the overall economy.

Building on this momentum, India Internet Day has emerged as a leading platform for the visionaries, entrepreneurs, investors, and policymakers shaping the digital economy. From sharing unicorn stories to showcasing AI-powered futures, each edition has reflected the pulse of India’s internet and innovation landscape. This year’s theme, “Celebrating a Legacy, Investing in a Future”, marks 25 years of TiE Delhi-NCR’s impact and will spotlight the top 25 startups, investors, and changemakers leading India’s next innovation wave. The partnership with Dharma Media Consultants will play a key role in framing the conversation around India’s digital transformation and positioning the summit as a cornerstone of this unfolding story.

Shutapa Paul, Founder, Dharma Media Consultants, emphasised how strategic communications can elevate the summit’s presence, saying, “At Dharma, we don’t just communicate events—we build legacies. We are proud to partner with TiE Delhi-NCR on its landmark 14th edition of India Internet Day. From spotlighting the ‘Super 25’ to shaping bold conversations around India’s tech trajectory, our focus is to ensure the world sits up and takes notice of what’s unfolding at India Internet Day 2025.”

India Internet Day 2025 will be co-chaired by Akshay Chaturvedi, Founder and CEO, Leverage Edu; Apurva Chamaria, Global Head, VC and PE Startup Partnerships, Google; and Upasana Taku, Co-Founder, MobiKwik. An engaging line-up of speakers and sessions will include a keynote by Vijay Shekhar Sharma, Founder, One97 and Paytm; power panels featuring Shweta Rajpal Kohli, President and CEO, Startup Policy Forum; and a deep-dive investor discussion with Arpit Agarwal, Partner, Blume Ventures, and Sumit Sinha, Managing Partner and Co-Founder, Filter Capital India.

Upasana Sharma, Executive Director, TiE Delhi-NCR, said, “We are delighted to welcome Dharma Media as our PR partner for India Internet Day 2025. Their deep understanding of the media landscape and ability to craft compelling narratives will be instrumental in driving the visibility and impact of this year’s event. We’re excited to have their expertise amplify the energy and ambition that India Internet Day stands for.”

Dharma Media Consultants, with its expertise in strategic communications and deep understanding of the startup space, is well-placed to enhance the visibility of the event, draw in key voices from the ecosystem, and highlight India’s growing influence as a global hub for technology and entrepreneurship.

At the 25th Wellness Congress, in the presence of 2,000 people from 100 countries, Nerio Alessandri launched Healthness, the new vision that will revolutionize the future of wellness and prevention

Forty years ago, in an industry characterized first by bodybuilding, then by fitness, Technogym launched a new concept: Wellness, which, capitalizing on the experience of fitness, generated a social opportunity, involving all stakeholders – governments, companies and citizens – in building a healthier and more active society. Since then, Technogym has continued to innovate relentlessly: from biomechanics, to digital, to artificial intelligence. Today Technogym is a Life Science company, able to offer Precision Training programs for every individual and need.

Over the years, Technogym has built an ecosystem that, as of today, connects 25 million users (out of a global community of 70 million people training with Technogym), industry operators, doctors, and trainers worldwide. Leveraging the company’s years of investments in cutting-edge technologies and AI, Nerio Alessandri introduced the new vision of Healthness.

The ability to predict disease before it occurs will be the greatest revolution of our time. Healthness leverages Wellness and takes this vision even further by making health prevention programs tangible thanks to data and AI.

Scientific studies confirm that health is influenced by only 20-30% by genetics, while the remaining 70-80% depends on epigenetics (lifestyle). There are therefore no magic formulas to achieve Healthness: it requires training that targets muscular strength, cardiovascular endurance, balance, flexibility, and cognitive quality. Physical exercise is a true medicine (Exercise Is Medicine) and Healthness represents a preventative medicine to improve physical performance in the short term and guarantee healthy longevity in the long term.

Thanks to the trillions of data collected in 30 years on the Mywellness Open Platform, today with AI, Technogym is able to offer Healthness as products and services: Technogym Checkup, the new assessment station based on AI is able to analyze psycho-physical and cognitive parameters and automatically calculate Precision Training programs. The new AI-based Biostrength and Biocardio product ranges, connected to the Technogym Ecosystem, allow you to deliver Precision Training Programs automatically thanks to the Technogym App, to track data and adapt the program to progresses.

In practice, Healthness means Precision Wellness and thanks to data-driven customized programs it allows you to obtain results superior by approx. 30% in the same amount of time.

Healthness, in addition to helping people live longer in good health, represents a great business opportunity for fitness, sports, hospitality, corporate and medical operators and personal trainers to evolve their offering and create value through hyper-personalization.

At the 25th Wellness Congress, in the presence of 2,000 people from 100 countries, Nerio Alessandri launched Healthness, the new vision that will revolutionize the future of wellness and prevention

Forty years ago, in an industry characterized first by bodybuilding, then by fitness, Technogym launched a new concept: Wellness, which, capitalizing on the experience of fitness, generated a social opportunity, involving all stakeholders – governments, companies and citizens – in building a healthier and more active society. Since then, Technogym has continued to innovate relentlessly: from biomechanics, to digital, to artificial intelligence. Today Technogym is a Life Science company, able to offer Precision Training programs for every individual and need.

Over the years, Technogym has built an ecosystem that, as of today, connects 25 million users (out of a global community of 70 million people training with Technogym), industry operators, doctors, and trainers worldwide. Leveraging the company’s years of investments in cutting-edge technologies and AI, Nerio Alessandri introduced the new vision of Healthness.

The ability to predict disease before it occurs will be the greatest revolution of our time. Healthness leverages Wellness and takes this vision even further by making health prevention programs tangible thanks to data and AI.

Scientific studies confirm that health is influenced by only 20-30% by genetics, while the remaining 70-80% depends on epigenetics (lifestyle). There are therefore no magic formulas to achieve Healthness: it requires training that targets muscular strength, cardiovascular endurance, balance, flexibility, and cognitive quality. Physical exercise is a true medicine (Exercise Is Medicine) and Healthness represents a preventative medicine to improve physical performance in the short term and guarantee healthy longevity in the long term.

Thanks to the trillions of data collected in 30 years on the Mywellness Open Platform, today with AI, Technogym is able to offer Healthness as products and services: Technogym Checkup, the new assessment station based on AI is able to analyze psycho-physical and cognitive parameters and automatically calculate Precision Training programs. The new AI-based Biostrength and Biocardio product ranges, connected to the Technogym Ecosystem, allow you to deliver Precision Training Programs automatically thanks to the Technogym App, to track data and adapt the program to progresses.

In practice, Healthness means Precision Wellness and thanks to data-driven customized programs it allows you to obtain results superior by approx. 30% in the same amount of time.

Healthness, in addition to helping people live longer in good health, represents a great business opportunity for fitness, sports, hospitality, corporate and medical operators and personal trainers to evolve their offering and create value through hyper-personalization.

India, April 24, 2025 – Kärcher India, a global leader in innovative cleaning technology, successfully participated in the 14th Edition of BUILD INTEC 2025, held from April 18th to 21st at the CODISSIA Trade Fair Complex in Coimbatore, Tamil Nadu.

BUILD INTEC, one of South India’s largest and most prestigious expos, brought together industry leaders from the construction, architecture, and engineering sectors, making it an ideal platform for Kärcher to display its advanced cleaning solutions tailored for the construction and infrastructure industries.

At the event, Kärcher showcased a range of high-performance cleaning machines designed to meet the robust demands of construction and industrial environments. Visitors had the opportunity to experience first-hand the efficiency and innovation behind products such as:

– HD 5/12 C – Compact high-pressure cleaner 

– HD 6/15-4M Classic – Powerful mid-range cold water high-pressure cleaner 

– BR 30/4 C – Lightweight scrubber drier for small spaces 

– BD 43/40 C – Versatile walk-behind scrubber drier 

– KM 70/20 C – Manual sweeper for quick clean-ups 

– NT 40/1 Ap – Professional wet and dry vacuum cleaner 

– Puzzi 10/1 – Spray extraction cleaner for deep carpet cleaning

Kärcher’s booth attracted engineers, architects, builders, and developers interested in smart, sustainable, and time-efficient cleaning solutions that support productivity and hygiene on construction sites.

Kärcher’s participation emphasized its commitment to supporting India’s infrastructure growth with high-efficiency cleaning innovations. As the construction industry continues to expand, Kärcher remains at the forefront, offering tailored solutions that deliver performance, reliability, and environmental responsibility.

When a legacy travel brand famous for innovations meets a visionary designer renowned for reshaping Indian couture—something iconic is bound to happen. Manish Malhotra x Samsonite is more than a collaboration — it’s a landmark moment that reimagines what luxury luggage can look and feel like. And Social Beat brought this collaboration to lifewith a campaign that felt just as elevated, stylish, and statement-making as the collection itself.

The idea was simple: don’t just launch a bag—launch something rare, desirable, and bound in legacy.

The pre-buzz kicked off with subtle sightings of Manish Malhotra himself carrying the bag. No big reveal, no overt branding—just intrigue. This was followed by a curated wave of influencers who seamlessly seeded the collection into their worlds, helping the bag quietly (but powerfully) claim its place as the accessory of the season.

At the centre of the launch is a hero film that brings to life the idea of elegance meeting exclusivity. It showcases how everyone walks their own path in their own unique style, projecting the bag as an extension of their distinct self. Clean silhouettes and sharp frames mirrored the bag’s sleek elegance, while grunge-laced interiors brought in a raw edge. Esoteric by intent, the film carried Manish Malhotra’s refined aesthetic without ever spelling it out. A quiet, confident storytelling that lets the product do all the talking.

Anushree Tainwala, Executive Director at Samsonite South Asia, shared: “This collaboration was a milestone for Samsonite—a fusion of our legacy of innovation with Manish Malhotra’s timeless design sensibility. The campaign was crafted to reflect the sophistication of the collection while introducing a bold, fashion-forward chapter in the Samsonite journey.”

Ashish Tambe, National Creative Director at Social Beat, added: “The campaign had to evoke the emotion of owning a statement. The creative had to tick all the boxes that a launch must—from a brand and product lens—but at the same time, move beyond the tactical and create an aura of a fashion-first international traveller.”

Vikas Chawla, Co-founder of Social Beat, said: “Collaborating on this unique launch combines our capabilities across creative, films, media and technology. The goal was to build a campaign that did justice to the grandeur of the Manish Malhotra x Samsonite collaboration, and our team brought that vision to life across platforms with creativity, passion, and precision.”

The campaign unfolded as a full-fledged 360° digital experience — with a social media content strategy built around Manish Malhotra, influencer marketing to amplify reach, and sharp media planning & buying to drive results. Bold hoardings and luxe in-store setups brought the buzz offline, creating a seamless blend of digital and physical presence.

With striking visuals, a bold film, and a sharp digital rollout, the campaign did more than drop a collection—it redefined what luggage can be. Because when icons come together, travel doesn’t follow trends. It sets them.