ASSOCHAM Hosts Interactive Session and B2B Meetings with SOHAR Port and Freezone of Oman

Mumbai, 24 October 2024: The Associated Chambers of Commerce and Industry of India (ASSOCHAM) in association with SOHAR Port and Freezone of Oman organised an interactive session and B2B meetings with a high-level delegation of senior officials from SOHAR Port and Freezone, Oman. The interactive session was scheduled for 18-19th October 2024 with All-India MSME Association, Laghu Udyog Bharti, Refrigeration & Air-Conditioning Trades Association Ltd. (RATA), TTC-MIDC Industries Association, TMIA and Solvent Extractors Association of India as support partners.

The two-day event commenced with an interactive session on 18 October, followed by B2B meetings on 19 October 2024. Under the theme “Expanding Your Business in Middle East & USA Via Oman,” the initiative aims to enlighten industrialists and business leaders from Mumbai about the diverse business and investment opportunities available in Oman and the broader Middle East.

Participants gained valuable insights into the advantages and incentives offered by SOHAR Port and Freezone, one of the fastest-growing free zones in the world. Discussions covered SOHAR’s strategic role in providing access to markets in the GCC, Africa, and the U.S., making it an ideal hub for expanding global trade routes. Additionally, attendees briefed on current trends, challenges, and opportunities in the GCC industry, with a special focus on sectors such as Metals and Minerals, Chemicals and Petrochemicals, Pharmaceuticals, Plastics, and Food Processing.

Mr. Pratik Lunavia, Business Development Manager, SOHAR Port & Freezone said, “There is a significant demand for Indian Products in Oman, Middle East and Africa. Indian exporters must utilize this opportunity. SOHAR Port and Freezone where Indian companies have emerged as leading investors, can be an excellent platform for Indian companies to access these markets through a myriad of incentives and easy set-up facilities of SOHAR.

Dr. Umesh Kamble, Co Chairman, Maharashtra State Development Council, ASSOCHAM and Founder and CEO, Farm to Fork Solution said, “Mumbai’s strategic importance in India’s industrial landscape, particularly in sectors like chemicals, pharmaceuticals, and food processing, makes this event a perfect opportunity for local businesses to explore expansion into Oman. SOHAR Port and Freezone offer unique advantages that can help Indian businesses tap into new international markets. The interactive session and B2B meetings will provide a platform for businesses in Mumbai to explore the numerous opportunities SOHAR has to offer. We believe this initiative will create awareness about the benefits of doing business in Oman and strengthen bilateral trade and investment relations between India and Oman., he added.

6 another heading:Legacy brand BISSELL marks its entry into the Indian market with the launch of cutting-edge wet cleaning solutions

New Delhi, October 24th 2024 – BISSELL®, a global leader in floorcare appliances, and the most trusted name in wet cleaning solutions is proud to announce its entry into the Indian market. Backed by a legacy of 148 years of innovation and a commitment to delivering superior cleaning solutions, BISSELL® aims to revolutionize household cleaning in India with its advanced range of vacuum cleaners.

The brand has entered a strategic partnership with CAVITAK, a leading distributor in the country. This collaboration combines BISSELL®’s global expertise with CAVITAK’s local market knowledge, ensuring comprehensive distribution, support and services for Indian customers. BISSELL® is now launched in India and available exclusively on Amazon.in and coming soon on Flipkart, followed by an expansion across popular electronics retail outlets, Croma, Reliance Digital, and Vijay Sales.

The company’s debut in India is marked by the launch of its two inventions-

Portable Wet & Dry Deep Vacuum Cleaner, designed for cleaning curry stains from sofa, carpets, mattresses, cleans curtains, car interiors, refreshes garments and more.

CrossWave® Upright 3-in-1 Wet & Dry Vacuum Cleaner, BISSELL’s revolutionary multi-surface vacuum cleaner that washes, vacuums, and dries at the same time on hard floors and carpets, with a push of button.

Both of these innovative products offer high performance and value for Indian consumers. BISSELL®’s products are also renowned for its pet-friendly cleaning solutions, and the range of products come with specific design to help pet owners keep their homes clean and free from pet hair, dander, and odors.

The versatile Portable Wet & Dry Deep Vacuum Cleaners are designed to tackle a wide range of cleaning tasks, perfectly suited for Indian homes. With its powerful suction and specialized attachments, it effortlessly removes curry stains, dirt, dust, and allergens from carpets, upholstery, and other surfaces. Its compact and lightweight design makes it easy to maneuver around your home, even in tight spaces.

The revolutionary CrossWave® combines the power of dry cleaning and the effectiveness of wet cleaning, making it ideal for Indian homes with a variety of flooring types. Equipped with dual-action brushes and a unique cleaning solution, this multi surface 3-in-1 vacuum cleaners effortlessly removes both dry dirt and wet stains from hard floors, leaving them sparkling and hygienic. Its innovative design ensures a deep and thorough clean, even on stubborn stains and spills.

Commenting on the development, Max Bissell, President Global Markets, BISSELL Homecare Inc. said, “We are delighted to introduce BISSELL to this dynamic market, bringing innovative cleaning solutions tailored to the unique needs of Indian households. Our wet cleaning products seamlessly blend traditional cleaning values with modern convenience and efficiency. Our commitment to innovation and exceptional cleaning solutions aligns with India’s aspirations for a cleaner, healthier lifestyle. With our new range of products in India, we are confident of providing exceptional cleaning solutions that align perfectly with the needs and aspirations of Indian consumers.”

India presents a significant growth opportunity for BISSELL®, thanks to the rapid growth in purchasing power and increased focus on home hygiene. The Indian market’s preference for wet cleaning solutions aligns perfectly with BISSELL®’s expertise in this category, allowing the company to deliver versatile and efficient cleaning solutions that meet the evolving needs of Indian consumers.

Vita Student Unveils AREA51: Where Global Cultures Meet Celebration and Style

Delhi, October 2024 – AREA51 is not your typical Halloween event. Vita Student is curating an immersive experience, blending live music with dynamic visuals. This club-like celebration redefines Halloween for its residents.

The upcoming AREA51 event exemplifies Vita’s commitment to creating a community where students can connect together. With over 2,000 students set to take part in the Halloween celebrations across 25 residences in the UK and Spain, it will truly be a night to remember for all.

At AREA51, students will enjoy an unforgettable night of live DJ performances providing high-energy beats to create an electric atmosphere . Innovation Entertainment will offer UV and glitter face-paint artists who will transform attendees into glowing works of art. The event will also showcase Instagram-worthy installations—such as AREA51 signage, chain-link fences, and a striking toxic waste barrel—creating the perfect backdrop for capturing stylish moments.

Maitry Upreti, Head of Business Growth – India, commented, “At Vita Student, we don’t just provide accommodation; we create communities where students from across the world can thrive. We focus on fostering a diverse, inclusive environment that celebrates culture and builds meaningful connections. Events like AREA51 reflect our commitment to offering unique experiences that go beyond just living.”

Vita Student is not just a place to live; it’s a vibrant community that brings together students from all corners of the globe. The residences foster a culturally rich environment where diversity is celebrated, allowing residents to share their unique backgrounds and experiences. Events like AREA51 exemplify this spirit, as it encourages students to connect through shared celebrations and creative expressions. Whether it’s through themed parties, international cuisine nights, or collaborative art projects, Vita Student creates a home away from home that nurtures friendships and cultural exchange.

Roshan Abbas Introduces Spoken Fest to Shillong: A Creative Journey Amidst Nature’s Pink Canvas

Kommune India’s Spoken Fest embarks on a new journey in Shillong, expanding its storytelling magic beyond Mumbai. This November, the hills of Shillong, Meghalaya’s rich cultural heritage and breathtaking landscapes are set to captivate attendees with an ethereal backdrop of cherry blossoms that paint the city in shades of pink.

Taking place on the 20th of November, 2024, Spoken Fest promises to transform this scenic paradise into a hub of creativity, bringing together voices from across India in a celebration of storytelling, poetry, music, theatre, and dance. With a partnership with Meghalaya Tourism, Spoken Fest Shillong, a part of the Autumn Calendar, is not just another festival but a vibrant mosaic of artistic expression that perfectly complements the region’s natural beauty.

For those looking to immerse themselves in art while being surrounded by nature’s finest display, Spoken Fest promises a magical experience. As the Northeast’s cultural narratives take centre stage, attendees may expect cultural vibrancy with a captivating mix of storytelling, poetry, music, theatre, and dance in Hindi, English and Khasi.

Additionally, as the cherry blossoms transform Shillong into a scenic wonder, Spoken Fest will further its commitment to sustainability. The event will be hosted as a zero-waste, carbon-positive celebration in partnership with Skrap, ensuring that Shillong’s pristine beauty remains untouched.

Why Attend?

  • Experience diverse art forms from across India
  • Engage in workshops and performances by renowned artists
  • Be part of India’s first zero-waste, carbon-positive festival

Key Highlights:

  • A dynamic multi-stage celebration including storytelling, poetry, music, and dance
  • Collaboration with local talent to bring forth the unique artistic expression of the Northeast
  • Sustainability initiatives ensuring the festival leaves a positive environmental impact

Yatra and Aramco Asia Renew 3-Year Partnership to Enhance Corporate Travel

October 24, 2024: Yatra Online Limited (“Yatra”), India’s largest corporate travel services provider and one of India’s leading online travel companies has announced the renewal of its strategic partnership with Aramco Asia India (“Aramco Asia”), a wholly owned subsidiary of Aramco Asia India (“Aramco Asia”), cementing its position as a trusted corporate travel management partner. This extended partnership, spanning three years, underscores Yatra’s unwavering commitment to delivering exceptional travel experiences for Aramco employees across Asia.

Since the inception of the partnership, Yatra has been pivotal in enabling seamless travel solutions for Aramco Asia, optimizing travel logistics such as flight bookings, hotel accommodations, and ancillary services. The renewed agreement continues to highlight both organizations’ shared commitment to innovation, efficiency, and an enhanced experience for Aramco employees across Asia.

Dhruv Shringi, Whole-time Director cum CEO at Yatra Online Limited said, “We are thrilled to continue our journey with Aramco Asia, reflecting our mutual trust and dedication to enhancing corporate travel management. With our cutting-edge technology and focus on cost efficiency, we remain devoted to providing outstanding travel experiences for Aramco employees.”

Exotel Study: 70percent of CXOs Boost Tech Investments for Festive Growth

Bangalore, India – October 24, 2024 – Exotel, a leading AI-driven enterprise communication platform, has released the findings of its comprehensive market survey on technology investments for the upcoming festive season. The survey, which gathered insights from over 350 CXOs across diverse industries such as tech, BFSI, e-commerce, telecom, and automotive, reveals a clear strategic shift towards enhancing customer engagement through cutting-edge technologies.

Udit Agarwal, VP and Global Head of Marketing, Exotel

With 70% of respondents planning to increase tech investments compared to the previous year, businesses are ramping up their readiness for what promises to be a record-setting festive season. The findings underscore a strong focus on Sales Revenue (53%) and Social Media Engagement (47%) as the top metrics for campaign success, indicating a drive towards both financial growth and customer satisfaction.

Key Survey Insights:

  • 43% of CXOs are already implementing GenAI technologies, while another 45% plan to adopt them within the next 12 months, highlighting AI’s growing role in driving predictive analytics and personalized customer experiences.
  • 40% of CXOs are strengthening payment gateway security to address the expected surge in transactions, emphasizing the priority of data protection and fraud prevention.
  • 35% of respondents cited system integration and scalability as major challenges, prompting significant investments in cloud solutions and load-balancing tools to manage peak demand.

Udit Agarwal, VP & Global Head of Marketing at Exotel, commented on the findings: “This festive season presents a pivotal moment for businesses to leverage advanced communication technologies to deepen customer engagement and fuel growth. Our survey highlights the prioritization of secure, scalable, and integrated solutions among CXOs to meet the growing demand. At Exotel, we are committed to providing businesses with the tools they need to succeed, especially during this critical economic period.”

As businesses adopt new tools, the focus is squarely on delivering seamless experiences that cater to the growing demands of festive shoppers. With 48% of CXOs actively exploring new technologies, they are placing emphasis on scalability, integration, and real-time customer engagement.

The study also showcases that tracking customer engagement and satisfaction (41%) is the most popular method for measuring ROI from AI investments, followed by direct sales and conversion metrics (35%).

As India’s festive season continues to evolve into a major economic event, businesses are increasingly focusing on AI and data security to optimize customer experiences and drive substantial revenue growth. Exotel’s report reflects how enterprises are preparing for the surge, addressing key challenges, and prioritizing the technologies that will define the next phase of customer engagement.

Methodology:

Exotel’s insights were derived from an online survey conducted in June 2024, gathering responses from over 350 CXOs. The survey targeted key decision-makers such as VPs of Marketing and Chief Customer Experience Officers from mid to large organizations across sectors including Tech, BFSI, E-commerce, Telecom, and Automotive.

Bachchan Father-Son Duo’s Property Investments Surpass Rs. 100 Crore in 2024 with Latest Square Yards Purchase

Bollywood legend Amitabh Bachchan and his son Abhishek Bachchan have added another feather to their real estate portfolio by acquiring properties worth in Mumbai’s Mulund West locality, according to registration documents reviewed by Square Yards.

Mulund West, is a highly sought-after residential hub known for its strategic connectivity to both central and western parts of Mumbai. It offers a blend of modern infrastructure and scenic greenery, making it a prime destination for affluent buyers and professionals alike. The newly purchased properties are located in Oberoi Realty’s premium residential project, Eternia, which offers ready-to-move-in 3 BHK and 4 BHK apartments.

These recently acquired apartments by the Bachchan family span a total carpet area of 10,216 sq. ft., with 10 apartments purchased in total—eight having carpet area of 1,049 sq. ft. each and two spanning 912 sq. ft. per unit. Each transaction included two car parking spaces, and the deal incurred a total stamp duty . Notably, Abhishek Bachchan acquired six of these apartments and Amitabh Bachchan purchased the remaining four apartments.

This latest acquisition adds to an already impressive series of property investments made by the father-son duo. According to Square Yards, since 2020, the Bachchan family have accounted for more than a quarter of celebrity real estate transactions in the Mumbai Metropolitan Region (MMR), amassing approximately 0.19 million sq. ft. of property with a combined investment . Notably, the Bachchan’s have invested over  in real estate in 2024 alone. Their portfolio primarily includes properties in Oshiwara and Magathane (Borivali East), comprising both residential and commercial spaces

Klüber Lubrication Showcases Future Innovations at Windergy India 2024

Chennai, 24th October 2024 – The global expert in specialty lubricants, Klüber Lubrication, showcases its state-of-the-art solutions at Windergy India 2024. There is a particular emphasis on Klüber Lubrication’s advanced products designed to protect and optimize the performance of wind turbines. This not only reduces unwanted downtime and improves efficiency but also contributes to a sustainable and reliable energy future through their complete range of innovative lubricants

Klüber Lubrication: Leading the way in sustainability and renewable solutions

Reflecting on the company’s journey from 2021 to 2024, Klüber Lubrication is proud to share that it has won the Ecovadis Gold Medal once again in 2024, marking the third consecutive year of this achievement and placing the company among the top 5% of companies worldwide. This recognition underscores Klüber Lubrication’s commitment to environmental stewardship and ethical practices.
Since 2021, the company has set ambitious goals to reduce its carbon footprint, achieving a reduction of over 78% in Scope 1 and 2 CO2 emissions by 2024 compared to 2019. The Energy Efficiency Programme has resulted in savings of over 445,000 MWh, and the company continues to innovate with sustainable products and tools for life cycle assessments. Klüber Lubrication remains focused on delivering innovative solutions that not only enhance operational efficiency but also contribute to a greener, more sustainable future.

Enhancing wind energy efficiency through specialized lubricants

Wind turbines operate under demanding conditions, with components exposed to high speeds, temperatures, and pressures, making the choice of lubrication critical. The right lubricant ensures not only optimal performance but also minimal downtime for wind turbine systems.

In particular wind turbines must remain free from oxidation residues to maintain seamless operation. At the elevated temperatures experienced during turbine operation, varnish can accumulate on rotors, bearings, shafts, and housings, as well as in separators, potentially leading to costly downtime and repairs. Klüber Lubrication’s synthetic lubricants, designed with carefully selected base oils and specialized additives, meet the stringent requirements of wind turbine compressors. These lubricants keep the entire system clear of oxidation residue and sludge, significantly enhancing the reliability and longevity of wind turbines.

Klüber Lubrication India: A beacon of sustainability in Mysore

Klüber Lubrication’s manufacturing plant in Mysore exemplifies the company’s dedication to sustainability and renewable energy. This state-of-the-art facility, spanning 17,000 square meters, integrates numerous green initiatives to reduce its environmental impact. Notably, the installation of solar panels on the factory’s roof enables the plant to source more than half of its energy from renewable sources, significantly reducing its carbon footprint and aligning with Klüber Lubrication’s global sustainability goals.

Designed for energy efficiency, the Mysore plant incorporates advanced technologies that optimize production processes and minimize waste. A recent investment of INR 142 Crores (€15.6 million) to expand the facility underscores Klüber Lubrication’s commitment to sustainability. This expansion includes a new production hall with cutting-edge infrastructure, enhancing the plant’s capacity to produce high-quality, eco-friendly lubricants.

The Mysore plant’s focus on sustainability extends to its product offerings. The specialty lubricants produced here are designed to improve energy efficiency and reduce environmental impact across various applications, from automotive to food-grade products. By continuously innovating and adopting sustainable practices, the Mysore plant not only contributes to Klüber Lubrication’s environmental goals but also supports the broader “Make in India” initiative.

Klübersynth BEM 48-1501: Emergency grease for roller bearing applications

Wind turbines encounter numerous operational challenges, one of the most significant being the risk of damaged rolling bearings. These bearings are crucial for the smooth functioning of the turbines, and any damage to them can lead to severe operational disruptions. Klübersynth BEM 48-1501 is specifically designed to address this issue. Incorporating this specialized product into the operating grease effectively delays or even prevents damage to the rolling bearings. This proactive measure ensures that the wind turbines can continue to operate efficiently until the next scheduled maintenance. As a result, it significantly minimizes unexpected downtime and the associated financial losses, providing a more reliable and cost-effective solution for wind turbine maintenance.

Klübersynth BZ 68-400: Special cleaning grease for rolling bearing applications

Klübersynth BZ 68-400 is a highly specialized cleaning grease formulated to address the specific issue of rolling bearing damage caused by hardened residues. This innovative product works by effectively breaking down and removing these residues, which can otherwise lead to significant wear and tear on the bearings. By doing so, Klübersynth BZ 68-400 not only extends the operational life of the bearings but also significantly reduces the frequency and duration of maintenance activities. This results in more consistent and reliable performance, minimizing unexpected downtimes that can disrupt operations.

Moreover, Klübersynth BZ 68-400 is designed to be compatible with a wide range of base oils, making it a versatile choice for various applications. This compatibility ensures that it can be seamlessly integrated into existing lubrication systems without the need for extensive modifications. Its adaptability makes it particularly well-suited for use in wind turbines, where the demands on bearing performance and maintenance are especially high. By providing a robust solution to the challenges posed by hardened residues, Klübersynth BZ 68-400 plays a crucial role in maintaining the efficiency and longevity of wind turbine components.

Impex Elevates Diwali Celebrations with Exclusive Times Prime Membership

October 24, 2024, New Delhi: Impex, a leading consumer durables brand from Kerala, today announced a strategic partnership with Times Prime, India’s premier lifestyle membership program, to offer exclusive benefits to Impex customers on the auspicious occasion of Onam. The collaboration aims to elevate the customer experience by providing a complimentary one-year Times Prime subscription worth ₹60,000 with the purchase of select model smart TVs from Impex.

Impex televisions also come with 4 years of warranty to provide a hassle-free ownership experience for its discerning consumers. The Times Prime subscription offers access to a wide range of premium and popular brands, including Disney+Hotstar, Watcho, YouTube Premium and more. Through this subscription, customers will also enjoy exclusive offers and discounts worth ₹60,000 on brands such as Myntra, FirstCry, Lenskart and Healthkart.

Harshita Singh, Business Head at Times Prime said, “We’re excited to partner with Impex for this Diwali season. This collaboration brings together Impex’s top-quality smart TVs and Times Prime’s diverse lifestyle benefits, creating an unbeatable offer for consumers. Our goal is simple – to add real value to every Impex TV purchase, making this Diwali extra special for customers. This partnership is a key part of our strategy to bring premium digital experiences to more Indian homes, and we’re excited about the positive impact it will have on consumers’ entertainment and lifestyle choices.”

Mr. Nuvais C, Impex MD, said, “Our partnership with Times Prime aligns with our mission to deliver premium entertainment experiences. By combining our high-quality products with Times Prime’s value-added benefits, we’re offering our customers a comprehensive lifestyle solution.”

This strategic partnership between Impex and Times Prime signifies a significant step forward in delivering added benefits to customers. It reflects both companies’ commitment to enhancing customer value and elevating the overall entertainment experience. To learn more about the offers and to find a participating retailer, please visit the Impex or Times Prime website.

STAAH tech enables SwaRa Group of Hotels to grow online bookings by 50% YOY; stabilise ARR growth to 20%

Mumbai: October 24, 2024 – STAAH, a leading New Zealand-based hospitality solutions provider, has transformed the business operations and online reach of The Malhar Machi Mountain Resort and Jalsrushti Island Resort run by the SwaRa Group of Hotels in the outskirts of Pune.

STAAH’s stack of hospi-tech solutions like STAAH MAX Pro Channel Manager, Booking Engine, PMS Integration, Payment Gateway and WatchMyRate have enabled both these premium properties to grow their online bookings by 50% YOY and stabilise their ARR growth to 20%.

STAAH has helped us in managing our inventory seamlessly, grow our online presence and open doors to various market segments. Their tech solutions have also enabled our brand website to get the right traction. We are very grateful to have their tech-expertise and support as we transition into the digital world,” said Manoranjan Panda, VP Sales – Swara Group.

The Malhar Machi Luxury Mountain Resort is spread across a sprawling 125 acres amidst the Sahyadri mountains and the Mulshi Backwaters and features 29 rooms with views of the mountains and the river. The Jalsrushti Luxury Island Resort — Maharashtra’s first island resort, located on the banks of the river Mula offers unfiltered river and pond views. Guests can enjoy nature safaris, Southeast Asia’s longest zipline, a herbal garden, a petting farm and horse and tractor rides at these properties connected to nature and built on the foundations of organic and sustainable living.

“As more travellers extensively use digital platforms to browse, book and pay for their vacations, it becomes imperative for hotel and resort owners to master their online presence and optimize their operations, while keeping an eye on their bottom line. We’re very happy to have supported the Swara Group of Hotels through this transition and the results are for all to see!” said Harmin Mandora, Business Development Manager – STAAH.

The STAAH Channel Manager enables hotels to efficiently list and manage inventory across multiple booking channels. With the STAAH Booking Engine, hotels can set dynamic pricing based on room occupancy or type, while the WatchMyRate feature boosts direct bookings, enhancing guest experience, and maximize revenue. Additionally, PMS integration with STAAH helps streamline operations and ensures seamless connectivity with other hotel systems.