Myntra Big Fashion Festival Sees 1.5M New Customers and 390M Visits, Reflecting Strong Shopping Intent

Bengaluru, October 10, 2024: Myntra’s marquee festive fashion event, the Big Fashion Festival (BFF), concluded its outstanding and biggest edition by far, registering 627 million user visits, a significant growth over last year’s edition. The event saw strong festive shopping sentiment across the country, which is expected to continue in the weeks to come, in the fashion, beauty and lifestyle space. During this period, Myntra onboarded over 1.5 million new customers, with over 80% coming from non-metros. In addition, FWD, Myntra’s dedicated Gen-Z fashion destination, witnessed a notable ~2.5X growth over BAU(business as usual) in new customers joining the platform.

In the lead-up to the Big Fashion Festival, September witnessed heightened shopping intent right from the onset of the festive season in the country, starting with Rakhi. The platform saw Myntra’s monthly active user (MAU) count touch a record of 70 mn. For the Big Fashion Festival, customer enthusiasm was evident from the opening hour, with the platform registering a 100% growth in orders per minute at peak. This festive season, Myntra has spruced up its offerings to a staggering 9,700+ brands, an additional 3,700 over the previous edition, making it the go-to destination for trend-first fashion.

The categories that saw heightened demand included women’s ethnic wear, men’s occasion & casual wear, and sports footwear. Categories like beauty & personal care, watches and wearables and home furnishings clocked 1.5X growth in demand over the last BFF. Over 100 D2C brands, part of Myntra Rising Stars, experienced more than 100% YoY growth during this year’s BFF. The D2C Beauty and Personal Care segment launched a couple of months before the festive season is on a strong growth trajectory having clocked 110% growth over BAU. BFF Specials, launched ahead of the event, including Jaypore, KiaraXLibas festive collection, Marvel StreetXSoko Street, OrryX Flying Machine, Diwas by Manyavar, Mia by Tanishq, Clarins, Stila cosmetics, IRTH, Delsey, Ted Baker and more, were also a major hit among customers.

Customers’ love for Myntra’s wide portfolio of over 400 international brands was reflected in their shopping preferences with some of the leading international brands witnessing the highest single-day demand ever. Some of the popular brands during the event included MANGO, H&M, Trendyol, Fossil, etc. Emerging as a popular GenZ fashion destination of the country, FWD by Myntra witnessed double the demand over BAU, led by men’s GenZ fashion which registered a ~3.4X growth over BAU.

Some of the popular festive fashion trends observed among women were mirror work kurta sets, indo-western triage sets, embellished border sarees, festive bandhani and Meenkari jewel sets and ornate pattern kada, embellished yoke kurtas and sets, foil print buti & bandhani kurta sets and fusion short kurtas and shirts trended among men. BFF, which also coincided with Paris Fashion Week, for which Myntra Beauty was the official beauty partner, saw Loreal launch special edition Alia signed lipsticks for Myntra customers. The first lot was completely bought out within 10 minutes of the launch.

With Credit Card emerging as the most preferred payment option during the event, BFF witnessed 9X growth in credit card payments over BAU while the Myntra-Kotak co-branded credit card recorded 8X growth in transactions on the opening day, over last year. Additionally, Myntra also introduced other payment options like Bajaj Finserv No-Cost EMI and Simpl Pay-in-3 parts and observed a 4.5X growth for the EMI instrument compared to BAU.

Speaking about the successful completion of the event, Neha Wali, Senior Director, Revenue and Growth, Myntra said, “India’s fashion game during this festive season continues to be a notch higher as fashion-forward shoppers exhibit strong purchase intent. We are thrilled to see the enthusiasm for shopping across categories which is setting new benchmarks, with 627 million user visits and over 1.5 million new customers. This BFF, shoppers from all over the country thronged the Myntra platform to leverage the value-driven offers for buying millions of products across fashion, beauty and lifestyle. The 3X value constructs were a major pull for customers which made shopping even more rewarding. We expect the buoyant shopping sentiment to carry on in the weeks to come.”

Fashion-forward customers from across metros, including Bangalore, New Delhi, Mumbai, Hyderabad, Pune, Kolkata, Gurgaon, Ahmedabad, Chennai and non-metros, including Jaipur, Lucknow, Patna, Guwahati, Surat, Indore, Bhubaneswar, Bhopal, Ranchi and Nagpur, shopped to their heart’s content.

The event, known to activate the entire ecosystem, provided growth opportunities to hundreds of emerging brands and helped them earn rewards such as EV cars and scooters as well as travel vouchers.

With a strong commitment towards fostering an inclusive and equitable workplace, this year’s Myntra Big Fashion Festival is powered by thousands of women in various supply chain and contact center roles. Additionally, differently-abled people are also part of the overall supply chain workforce, delighting millions of customers across the country. By the end of the closing day of BFF, Myntra’s last-mile delivery fleet which includes Kirana partners, already delivered 75% of the orders covering over 98% of serviceable pin codes in the country.

Taking customer delight to another level, Myntra sent surprise goodies to Insiders (members of Myntra’s popular loyalty program), receiving widespread love for the gesture. With the onset of the festive season, leaders from Myntra’s customer service team spread themselves across the country to personally deliver hundreds of orders. This edition of BFF saw a staggering 82% YoY growth in the ‘WoW calls’, where customers showered appreciation on customer service champions for their efforts to make the shopping journey delightful.

Prayatna Offers Free Screening and Home Program Orientation for Occupational Therapy Month

Kochi, October 10-2024 : Prayatna, a leading multidisciplinary center offering specialized services for both children and adults, is celebrating Occupational Therapy Month by providing free screening and home program orientation for needy children and parents. This initiative emphasizes the importance of early occupational therapy (OT) assessments and equips parents with techniques they can use at home to support their child’s development.

Occupational therapy plays a vital role in enhancing the physical, cognitive, and sensory skills of individuals facing developmental and learning difficulties. Early assessment is crucial because it helps identify challenges in motor skills, sensory processing, or other areas that can impact daily life. When detected early, personalized interventions can significantly improve outcomes, allowing children to overcome barriers to independence and enhancing their quality of life.

Compass Group India Launches Medirest App to Enhance Patient Dining Experience

Compass India Food Services Private Limited (“Compass Group India”), part of Compass Group, a world leader in food and facility management services, announces the launch of its ground-breaking technology, Medirest App. Addressing a significant gap in the healthcare industry, the company offers a tech-enabled solution for automating the entire patient meal planning process for clinical dieticians at hospitals. Traditionally, dieticians spend a considerable amount of time manually gathering patient dietary information and creating meal plans for in-patients at a hospital. Medirest App streamlines this process with automation, allowing dieticians to create personalised meal plans tailored to individual patients’ needs and preferences.

Commenting on the launch, Vikas Chawla, Managing Director, Compass Group India, said, “At Compass, we have always believed in food being medicine. Patient nutrition plays a pivotal role in improved healing and overall well-being —not just physical but also mental. Medirest App stands out as a revolutionary solution. We aim to empower healthcare professionals in providing optimal meal plans to patients as per their needs, elevating the hospital experience significantly. With Medirest, hospitals can optimise patient outcomes, improve operational efficiency, and contribute to a healthier future for all.”

Medirest App offers a range of features to enhance the patient experience, including:

· Comprehensive Nutrition Information: Provides detailed nutrition information, including macronutrients, micronutrients, and allergens. This helps clinical dieticians to scientifically plan seven meals every day for every patient, while eliminating the need for time spent on manual entries and data collation.

· Personalised Meal Planning: The program generates precise and tailored meal plans based on patients’ dietary needs, food texture preferences, and allergies.

· Efficient Meal Planning: It also has a feature of ‘Planning Tags’ or ‘Health Tags’, like anti-inflammatory, fibre-rich, low fat, low spice, no salt, no onion/garlic and more, simplifying the meal planning process and ensuring accurate diet slip generation.

· Seamless Integration: It integrates seamlessly with kitchen operation systems, where diet slip generation is automated, also providing daily / weekly reports to the key stakeholders for data analysis and improvements.

· Operational Efficiency: With automation of the patient meal planning process, Medirest App also brings in process efficiencies, aiding food waste reduction, cost optimization and staff productivity.

With Medirest App, any scope of manual error is eliminated, while ensuring even the smallest nuances like informational tags, nutritional requirements and culinary preferences of individual patients are considered. It comes with enhanced data security features. Committed to shaping a happier, healthier and sustainable world, Compass Group India is healing patients faster with nutrition, enhancing the overall experience for its clients and their customers.

Digital Sensation Harshita Gupta Announces Debut Book: Unloved: Art of Moving On

India-wide Release, 10th October 2024: Heartbreak is a universal experience that can leave us feeling shattered and alone. But what if you could turn that pain into power? Let Harshita Gupta, the digital sensation and master storyteller, take you on a transformative guide with her debut book, “Unloved: The Art of Moving On,” to conquer heartbreak and reclaim your life.

In “Unloved,” Harshita Gupta bares her soul, sharing a raw and relatable journey through the tumult of love and loss. This isn’t just another self-help book; it’s a lifeline for anyone drowning in the aftermath of a breakup. With a uniquely Indian perspective, Harshita delivers practical advice, uplifting insights, and actionable tips to help readers rebuild their lives and embrace a future brimming with possibilities.

Harshita’s candid and heartfelt narrative resonates deeply, offering comfort and solidarity. Her personal experiences provide a comforting and relatable narrative for readers, making them feel understood and less alone in their journey. From reclaiming your power to rebuild your self-worth, the book provides clear, actionable steps to heal and thrive.

HDFC Bank to Divest Stake in HDFC Edu Services

Mumbai, October  10, 2024: The Board of Directors of HDFC Bank has approved sale of 100 per cent stake in HDFC Edu to Vama Sundari Investments (Delhi) Private Limited, an HCL Group Company.

This proposed divestment is pursuant to the directions of the Reserve Bank of India (“RBI”) following the merger of erstwhile HDFC Limited with HDFC Bank Limited in July 2023.

Commitment to Quality Education Continues

HDFC Edu was established with a vision and a commitment to making a meaningful impact on school systems nationwide through its professional services and support.

The proposed divestment of HDFC Bank’s shareholding in HDFC Edu will not change or shift HDFC Edu’s commitment to enhancing quality school education. HDFC Edu will continue to work on its mission under the ownership of HCL Group. HCL Group is known for its strategic investments, innovation, and an experienced leadership team consistently delivering outstanding educational outcomes. Its founder, Mr Shiv Nadar is a philanthropist who established the Shiv Nadar Foundation that runs VidyaGyan Schools, Shiv Nadar Schools and Shiv Nadar Universities. Over the years, these institutions have established a reputation for innovation, quality education, and excellence. HCL Group’s reputation and principles align with the vision and mandate under which erstwhile HDFC Ltd set up HDFC Edu.

Commitment to a Seamless Transition

Mr. V.S. Rangan, Executive Director, HDFC Bank, said, “This divestment has been necessitated due to regulatory requirements for HDFC Bank. The divestment of HDFC Edu went through a long, comprehensive process involving scrutiny of potential acquirers based on a set of eligibility criteria such as financial health, relevant experience etc. and alignment with the core educational values cultivated over the past decade by HDFC Edu. We are confident that HCL Group will uphold the exceptional standards of services that HDFC Edu has been providing to the HDFC Schools, providing a nurturing and academically rigorous environment for the students.”

In his comments, Mr. Shikhar Malhotra, Director, HCL Corporation and Trustee, Shiv Nadar Foundation said, “With a legacy of three decades in education, HCL Group has a vision of establishing and nurturing educational institutions of excellence countrywide. We are delighted to be entrusted with the responsibility of upholding and enhancing the educational mandate of HDFC Edu. Our foremost commitment is to ensure continuity and stability for students, parents, and faculty. We will further nurture and grow an already thriving educational environment bequeathed to us while preserving the core values and educational excellence that define The HDFC Schools.”

Arvind SmartSpaces adds new high-rise project in ITPL Road, Bengaluru

Bangalore, October 10, 2024: Arvind SmartSpaces Limited (ASL), one of India’s leading real estate development companies, part of the Lalbhai group, today announced that it has signed a new residential apartment project in Bengaluru, with a total estimated . ft. and a top-line potential . This project is located on ITPL road, near Whitefield, Bengaluru. The project is undertaken on joint development basis.

This addition follows the acquisition of the Bannerghatta high-rise project signed in FY24. This would be ASL’s 12th overall and 8thhigh rise project in Bengaluru. ITPL Main Road, near Whitefield is one of the most established residential micro markets in Bengaluru. It boasts excellent connectivity with a metro station nearby and seamless access to the IT/ITES hub in Whitefield, which is home to numerous IT companies and tech parks. The site benefits from well-developed social and civic infrastructure, including prominent schools, hospitals, retail, residential, and commercial spaces in close proximity. Additionally, the area offers quick access to popular hotspots such as the Phoenix Marketcity, Forum Shantiniketan, Inorbit Mall, and the Whitefield Railway Station, making it a highly desirable location for residential development.

Commenting on this development, Mr. Kamal Singal, Managing Director and CEO, Arvind SmartSpaces said, “We are happy to add another high-rise project in Bangalore, strengthening our vertical development portfolio in one of India’s largest residential real estate markets. Brand ‘Arvind’ continues to resonate strongly with homebuyers and landowners alike, as we look to further deepen our presence in the Bangalore market.

With this project addition, our cumulative new business development topline potential for the year stands . The optimism in the real estate market remains strong and we are well on track to conclude our ongoing business plan of adding new projects across Ahmedabad, Bengaluru and MMR.”

DNA Auto Awards Season 4 highlights India’s path to Global Automotive Leadership

The DNA Auto Awards 2024 returned with a resounding impact for its highly anticipated fourth season, further cementing its position as the pinnacle of excellence in India’s fast-paced and transformative automotive industry. Against the backdrop of a nation on the cusp of becoming a global automotive leader by 2030, Season 4 elevated the event to new heights, celebrating the innovation, resilience, and vision that are shaping India’s future in mobility.

GLOBAL LEADERSHIP

With the theme ‘India’s Automotive Industry: Set for Global Dominance by 2030,’ the fourth season of DNA Auto Awards 2024 spotlighted the industry’s commitment to technological advancement and sustainability but also its pivotal role in steering the global conversation on electric vehicles (EVs) and cleaner mobility. The evening was a magnificent tribute to the trailblazers driving India’s automotive revolution, where industry luminaries came together to celebrate the country’s extraordinary achievements.

This on-ground event was graced by Shri Nitin Gadkari, Union Minister of Road Transport and Highways, as the Chief Guest, whose powerful address reinforced the automotive sector’s importance to India’s economic and sustainable future. Shri Gadkari commended the industry for its leadership in advancing clean mobility solutions, stating, “India’s automotive industry is not only integral to our nation’s growth but is emerging as a global leader in sustainable transportation technologies.” His words resonated with the relevance of the auto sector and the vision of a future where India leads the charge in innovative mobility solutions. Shri Chirag Paswan, Union Minister of Food Processing Industries, also added to the event’s prestige as the Guest of Honour, acknowledging the industry’s transformative journey.

One of the notable key highlight of the evening was the riveting panel discussion on ‘The Road to Zero Emissions: Achievements, Setbacks, and Opportunities,’ featuring some of the most influential voices in the industry. Vinayak Bhat, Chief Product Officer at Ultraviolette Automotive, Vineet Akre, Senior VP, R&D at Wardwizard Innovations and Mobility, and Uday Narag, Founder & Chairman of Omega Seiki Mobility, delivered powerful insights on India’s advancements in auto technology, battery innovation, and carbon-neutral fuel exploration—crucial components of India’s roadmap to achieving net-zero emissions. The discussion exemplified the relentless drive for innovation that characterizes India’s automotive sector today.

The awards ceremony itself was a celebration of brilliance and progress across multiple categories. The Mahindra Thar Roxx claimed the prestigious Car of the Year title, while the Hyundai Creta Facelift was recognized as the Facelift of the Year. In the highly competitive two-wheeler segment, the Ultraviolette F77 Mach 2 triumphed as Electric Two-Wheeler of the Year, and the BSA Goldstar earned Design of the Year – 2W. Other standout winners included the Tata Punch. ev for Electric Car of the Year, the Mercedes-AMG S 63 E Performance as Luxury Sports Car of the Year, and the BMW R 1300 GS as Premium Motorcycle of the Year. These accolades reaffirmed the industry’s ability to combine cutting-edge design with breakthrough technological innovations, placing Indian automotive brands at the forefront of global competitiveness.

Mr. Sushant S Mohan, CEO, DMCL, added his thoughts on the success of the event, saying, “Season 4 of the DNA Auto Awards marks a defining moment in India’s automotive journey. This year, we’ve witnessed groundbreaking innovations and visionary leadership that are not only transforming our industry but are setting the stage for India to lead the global automotive revolution. The achievements we celebrate today are a testament to the relentless pursuit of excellence, sustainability, and technological mastery that will drive India to the forefront of global dominance. We are honored to recognize the pioneers who are shaping the future of mobility, and their impact will be felt far beyond our borders.”

The Season 4 DNA Auto Awards 2024 concluded on a powerful and inspiring note, celebrating the industry’ dedication to excellence and innovation. As India accelerates its journey toward becoming a global leader in the automotive space, these awards stand as a reflection of the incredible potential, creativity, and vision propelling the future of mobility.

Assistive Technology startup Social Hardware raises INR 3.2 Crore in a Seed Round led by Inflection Point Ventures

Bengaluru, Oct 10, 2024: Social Hardware, an inclusive innovation startup that designs and develops cutting-edge assistive devices, bionics, and field robotics, has raised INR 3.2 Crore in a Seed Round led by Inflection Point Ventures, with Ivyleague Ventures and Soonicorn Ventures participating as co-investors. The funds will be allocated towards key growth and go-to-market (GTM) initiatives, building a strong marketing and sales team, establishing an advanced R&D facility, expanding in-house manufacturing capabilities, and strengthening R&D efforts.

STARTUP

Social Hardware specializes in teleoperated robotic systems designed for hazardous operations. The company serves industries such as manufacturing, infrastructure, defense, and aerospace, delivering innovative solutions that enhance safety and operational efficiency in challenging environments.

Social Hardware was co-founded by Abhit Kumar (CEO), Cameron Norris (Chief Marketing/Management Officer), and Raghavendran Arunachalam (CTO). Abhit, with a background in Instrumentation and Biomedical Engineering, has led the development of assistive devices, robotic systems impacting underserved communities and high-risk sectors like defense and aerospace. Cameron, an expert in social digital marketing, played a key role in scaling Wevolver, a global open-source hardware platform, to international success. Raghavendran, with advanced degrees in Electrical Engineering, brings expertise in electronics system design, embedded systems, and defense-grade product development, driving the technical innovation behind Social Hardware’s robotic solutions.

Vikram Ramasubramanian, Partner, Inflection Point Ventures says, “Technology went far and beyond in many sectors but remained untouched in some like manufacturing, defense, and aerospace where it still needs human intervention. The challenge of hazardous operations in these sectors has posed a long threat to safety, often limiting innovation and progress. Social Hardware; with its teleoperated robotic system, addresses this critical issue by offering safer alternatives like robots that can be controlled remotely, removing the physical need of a human in a dangerous environment. With innovation that brings inclusivity to both sectors and society, Social Hardware is a pioneer that will bring out positive change in manufacturing, defense, and aerospace sectors.”

Abhit Kumar, Co-founder & CEO, Social Hardware, says, “At Social Hardware, we are transforming how industries manage hazardous environments with teleoperated robots engineered to perform high-risk tasks with precision and safety, reducing the need for direct human involvement. Our technology doesn’t replace workers but enhances their capabilities—enabling them to control robots remotely and apply their expertise while staying safe. Over the past two years, we’ve advanced telerobotics to help industries operate more efficiently and safely. Many companies still rely on outdated methods, exposing workers to unnecessary risks. Our cutting-edge solutions, including augmented reality and gesture-based controls, are designed to minimize these dangers while keeping human expertise at the heart of operations.”

Social Hardware’s strengths lie in its advanced, patent-pending teleoperation systems, featuring AR-controlled robots equipped with gesture-based control technology that improve safety and efficiency in hazardous environments. Their intuitive interface enables precise remote control with minimal training, while twin modular end-effectors, including biomechanical hands and specialized tools, offer versatile solutions for a variety of mission-critical tasks. Additionally, their mesh network technology ensures secure, reliable communication during operations, even in compromised environments, using AES-256 encryption and automatic data rerouting.

The company operates with a team of 17 across two locations in Bengaluru, including a corporate office in Hebbal and an R&D facility in Rajajinagar. Currently, Social Hardware has a production capacity of 12 units for FY 2024-25, which is set to triple to 36 units by FY 2025-26, aiming for a revenue capacity of ₹24.76 crore.

Social Hardware gained recognition with the #MyFirstRakhi campaign, enabling children with limb differences to participate in Raksha Bandhan using custom prosthetics. Recently, they unveiled the Eclipse robot at Bengaluru Space Expo 2024.

The global teleoperation and robotics market is projected to reach USD 22.5 billion by 2026, growing at a CAGR of 12.5% from 2021-2026, driven by demand in industries like aerospace, defense, and industrial sectors for safer remote operations. The Asia-Pacific region, including India, is expected to account for 18.36% of the global market, with India’s market growing at a CAGR of 13%, fueled by increasing demand in defense, manufacturing, and hazardous industrial applications. India’s robotics market, valued at USD 2.71 billion in 2020, is expected to reach USD 7.77 billion by 2027.

Walplast expands HomeSure Tile EX range

Mumbai, 10th October 2024: Walplast Products Pvt. Ltd., a leading name in the building materials industry and the third-largest manufacturer of Wall Putty in India, proudly adds two new products under its HomeSure Tile EX product basket, HomeSure Tile EX Tile Cleaner and HomeSure Tile EX Two Component (2K) Epoxy Grout. These additions highlight Walplast’s effort at delivering advanced and customised solutions that cater to the diverse needs of the construction industry.

TileEX-Product Portfolio

The HomeSure Tile EX Tile Cleaner is a multipurpose, high-performance cleaning liquid formulated for tiled floors and walls. This powerful cleaner is designed to effectively remove cement residues from tiles, making it an ideal choice for periodical-construction cleaning. Beyond construction applications, it serves as an excellent solution for routine maintenance, effortless cleaning of tiles, bathtubs, and wash basins especially for ceramic, porcelain and vitrified tile. The HomeSure Tile EX Tile Cleaner is easy to use, removing tough stains quickly and efficiently while eliminating bacteria and enhancing the shine and longevity of tiled surfaces.

Complementing this, Walplast has also introduced the HomeSure Tile EX 2K Epoxy Grout, a low VOC, high-performance grout solution available in 1 kg and 5 kg packs. This two-component system, comprising resin mix / resin blended with fine fillers and a hardener, ensures a seamless, stain-free, and water-resistant finish. It offers excellent adhesion to all tiles and substrates, making it perfect for internal floors and walls in institutional kitchens, cafeterias, schools, residential buildings, and swimming pools. The pre-proportionated material provided reduces the likelihood of on-site errors, while the grout’s solvent-less composition allows it to cure rapidly and achieve high strength, ensuring durability and a flawless appearance.

“With the launch of the HomeSure Tile EX Tile Cleaner and the HomeSure Tile EX 2K Epoxy Grout, we are introducing solutions that directly address the specific challenges in tile maintenance and installation. By expanding our HomeSure portfolio with these new products, we continue to offer our customers more comprehensive and effective solutions. The HomeSure range remains the preferred choice within the construction ecosystem, and these new additions will further reinforce our position as an industry leader, consistently delivering quality and performance that our customers have come to expect from Walplast,” said Kaushal Mehta, Managing Director of Walplast Products Pvt. Ltd.

“Quality products are essential for effective tile maintenance. The new HomeSure Tile EX Tile Cleaner and 2K Epoxy Grout uphold the high standards of our HomeSure range, delivering exceptional performance and aesthetics that our customers expect from our brand,” said, Aniruddha Sinha, Sr. Vice President, Marketing, CSR, Toll Manufacturing & Business Head – P2P Division.

Walplast’s HomeSure portfolio includes an extensive array of construction solutions such as Wall Putty, Tile Adhesives, Gypsum-based products, Construction Chemicals, Admixtures, and Paints. With a robust network of over 800 active distributors, 6,000 dealers, and more than 65,000 influencers, Walplast continues to set industry standards, driving excellence in the construction sector.

Ranthambore’s Night Sky Comes Alive: The Earth Resort Unveils Cultural Night Market

The Earth Ranthambore

Ranthambore, 10th October 2024: The Earth at Ranthambore, a flagship property of Earthian Hotels N Resorts, has introduced an immersive Night Market experience that promises to captivate guests with the magic of Rajasthan’s rich cultural heritage under a canopy of stars.

As night falls, the resort comes alive with the vibrant energy of traditional Rajasthani folk performances. The air hums with the rhythmic beats of dholaks and the soulful tunes of sarangi. Dancers dressed in vibrant, flowing ghagras and intricately embroidered costumes take center stage, their graceful twirls and energetic leaps telling stories of Rajasthan’s rich heritage. Each movement is a celebration of local traditions, from the joyous Ghoomar to the spirited Kalbelia dance. Nearby, a skilled magician captivates guests with mesmerising illusions, conjuring moments of surprise and wonder that leave the audience in awe, adding a touch of enchantment to the night.

For those seeking a hands-on experience, the market offers a unique opportunity to try their hand at pottery. Guests can feel the cool clay take shape under their fingers, guided by local artisans who have perfected this craft over generations. As the night deepens, amateur astronomers can turn their gaze skyward during a guided stargazing session that reveals the celestial wonders above Ranthambore.

The Night Market’s chaat counters tempt food lovers with popular treats like golgappas and dahi puri, while artisan stalls offer handmade souvenirs. At the live bangle shop, guests can watch bangles being crafted and choose colourful designs as keepsakes.

Mr. Rohit Pareek, Managing Director of Earthian Hotels N Resorts, shared his enthusiasm for this new offering “With the Night Market, we’ve created a microcosm of Rajasthan’s rich cultural tapestry. It’s more than just an attraction; it’s an invitation for our guests to immerse themselves in the living heritage of this magnificent region. Every sight, sound, and flavor has been carefully curated to ensure an authentic and unforgettable experience.”

The Night Market complements The Earth at Ranthambore’s existing amenities, including the serene Taranaalya pool, Sattva spa, and eco-friendly cottages designed by renowned architect Eugene Pandala. The resort blends comfort with sustainability, offering a unique stay that honors the natural environment.

As the latest initiative from Earthian Hotels N Resorts, the Night Market at The Earth at Ranthambore reaffirms its commitment to sustainable luxury and cultural preservation. It stands as a testament to the possibility of creating immersive, eco-friendly experiences that celebrate local traditions while providing world-class hospitality.

For those seeking an authentic connection to Rajasthan’s culture, the Night Market at The Earth at Ranthambore promises a memorable journey through art, craft, and cuisine—all under the starry night sky.