All posts by K S Krishna

Narsee Monjee Institute of Management Studies is pleased to announce that registrations are now open for the School of Performing Arts and School of Design at the Mumbai campus and the School of Hospitality Management at the Navi-Mumbai campus for the 2025 Academic Year.

The School of Performing Arts offers a 3-year program in B.A. (Music-Western Contemporary Music and B.A. (Music-Indian Music). Western Contemporary Music introduces learners to music theory and harmony, music history and production, lyric writing, music composition and live playing sessions.

The Indian Music program focuses on holistic music education with leading musicians and talents in the industry. Learners are exposed to the traditionally renowned Gurukul system, where Taleem and Riyaz’s inputs seamlessly blend with technological advancements.

The highlight of both programs is the Naad Expression, a monthly concert for Indian and Western contemporary music students. The concert gives an excellent opportunity for students to showcase their musical understanding and talent to their peers and faculty members.

The School provides students with a strong base to network with key singers, musicians, and artists. After completing the 3-year program, students begin their careers as performing artists, music teachers, composers, or recording artists.
To be eligible for either of the programs, the candidate must have cleared the 10

+2 or equivalent examinations in any stream with a minimum of 50% marks. Candidates must upload a three to five-minute, unlisted and unedited YouTube video of their performance. The shortlisted candidates must attend an online audition for final selection to the program. Registrations to the program are open from January to July 2025.

The School of Hospitality Management offers a 3-year B.B.A. Hospitality Operations and Management program at the Navi-Mumbai campus. The curriculum encompasses industry knowledge, customer service skills and technological expertise required for a career in the booming hospitality industry.

The School also offers the students an option of pursuing a dual degree (BBA + BBS – 5 years) program with an opportunity to earn a degree from the School Of Hospitality Management and Shannon College, University Of Galway, Ireland. Students opting for this program must complete their second year at NMIMS, achieve a minimum IELTS score of 6.5 and go through an interview conducted by Shannon College. A nine-month post-completion internship gives students a hands-on practical learning experience followed by 100% placement assistance.

To be eligible for the program, the candidate must have cleared the 10+2 or equivalent examinations in any stream with a minimum of 50% marks. Candidates must also appear for an entrance test and a personal interview to be selected for the program.

Registrations to the program are open from December, 2024 to July, 2025.

The NMIMS School of Design offers a comprehensive 4-year undergraduate program, B.Des. in Humanising Technology, at the Mumbai campus. The School excels in providing skills and a practical approach, allowing students to ‘Humanise Technology’.

Students learn the art of visualizing, creating crafted solutions, and developing user-centered experiences. With knowledge of the subject matter, students also thrive in problem-solving and collaborating with teams in a multidisciplinary approach. The program starts with a two-year foundation where students build a strong base for further learning. It then progresses to designing seamless, cognitive, and behavior science-based product experiences with state-of-the-art technologies. As part of the curriculum, students learn new-age subjects like the Internet of Things (IoT) and Virtual Reality (VR) in the third year of the program.

To be eligible for the program, the candidate must have cleared the 10+2 or equivalent examinations in any stream with a minimum of 50% marks. Candidates must appear for a studio test and a personal interview and submit their portfolios to be selected for the program. Registrations to the program are open from January to April 2025 only.

January 10, 2025: Reduced winter sunlight can significantly impact mental health, often contributing to conditions like seasonal affective disorder (SAD) due to decreased serotonin and disrupted circadian rhythms. For Umesh (name changed), a 50-year-old chattered accountant, the cold weather and isolation during the winter months have made him feel lonely and disconnected. But thanks to Manasthali, a mental health organization focused on providing holistic support, Umesh was able to break free from his winter blues and find a renewed sense of purpose and connection.

Umesh, who relocated to Gurugram years ago for work, had found it increasingly difficult to cope with the lack of social activities and limited outdoor engagements during the season. His family and close friends live far away, and as the temperature dropped, he found himself retreating further into solitude. While he did not experience formal depression or SAD, the absence of sunlight and the long, dark evenings left him feeling disconnected from the world around him.

“Seasonal Affective Disorder is more than just the ‘winter blues’; it’s a genuine mental health challenge triggered by reduced sunlight. It can affect physical health, leading to lower energy levels, disrupted sleep patterns, and difficulty concentrating. At Mansthali, we recently treated a patient grappling with SAD who experienced persistent fatigue, mood swings, and a sense of hopelessness during the colder months. Through a tailored approach involving light therapy, cognitive-behavioral therapy, and mindfulness practices, we helped them regain balance and rediscover joy in daily life. This case reinforces the importance of understanding seasonal changes and seeking timely support for mental well-being,” said Dr Jyoti Kapoor, Founder & Director, Manasthali wellness.

Recognizing the profound impact that winter isolation can have on mental health is crucial. At the suggestion of neighbors, Umesh reached out to Manasthali and connected with a team of mental health professionals, who tailored a personalized support plan to address his winter isolation. The team encouraged Umesh to engage in several other activities that would help him reconnect with others and find joy during the winter months.

Through this treatment procedure, Umesh began to see significant improvements in his mental health. He felt more energized, socially connected, and motivated to make the most of the winter months. His sense of isolation diminished as he embraced new hobbies, took part in community activities and established meaningful virtual connections.

Manasthali’s commitment to personalized care, alongside its holistic approach to mental well-being, empowered Umesh to break free from the seasonal isolation that had once weighed him down. With the support of Manasthali’s experts, Umesh rediscovered joy in the winter months and found strength in both his personal and social life.

Lohri marks the beginning of the harvest season as the sowing season of winter crops comes to an end. Being the first festival after the New Year slay it to perfection by opting for Rangriti’s exclusive Lohri collection. From voguish ethnic, contemporary fusion wear, and Indo-Westerners, Rangriti not only understands the symbolism of the occasion but also blends fashion with functionality. From mix-and-match, stylish ethnic, all-time classics, dresses, festive wear, and matching bottom wear, they offer a variety of options for your celebrations by curating a stylish blend of traditional and urbane choices that raise the bar of ethnic styling!

Make a classic statement in Indian avatar by donning ethnic Rangriti’s collection.

Festive Elegance

Sing and dance on the beats of dhol in our green velvet suit set. Having intricate neck detailing and latkans on dupatta, this piece is a must have to make your celebrations grand and elegant. A breathtaking option for newly wed brides, this piece is a beautiful amalgamation of taste and charm.

Trendy Treasures

Take rounds around the bonfire in our mustard three piece kurta set. The exquisite detailing on the neck and hem adds grace to your appearance. Paired with a complimenting dupatta and straight pants this piece is an ultimate showstopper at your Lohri festivities.

Fashionable Classics

Embrace elegance and sophistication in our rust colored three piece suit. Accompanied with a beautiful dupatta with striking embroidery prints. This festive themed piece is a must wear at Lohri celebrations with friends and family.

January 10th, 2024: The Physicians Association for Nutrition India (PAN India), in collaboration with the Indian Medical Association (IMA) Bengaluru, is set to host its landmark 30th Continuing Medical Education (CME) seminar in Bengaluru on January 12th, 2025. The event aimed at revolutionising the role of nutrition in healthcare across the country, will bring together leading healthcare professionals, researchers, and policymakers to discuss the critical impact of nutrition on preventing and treating Non-Communicable Diseases (NCDs)

Dr Rajeena Shahin, Medical Director, said, “PAN India is part of the global NGO Physicians Association for Nutrition (PAN) International, is a non-profit medical network dedicated to providing evidence-based knowledge on healthy nutrition to reduce diet-related deaths and promote planetary health. We are committed to integrating evidence-based nutrition interventions into the healthcare system. To support this mission, we conduct CMEs and workshops across India to educate and empower doctors. Doctors can engage with us in various capacities to spread the mission & advance the field. With three city chapters established—Bangalore being the first—we aim to drive our mission through passionate and committed doctors in each city.”

Dr. Prathima Kini, Chairperson of PAN Bengaluru Chapter, and Dr. Mahesh K. Mahadevappa, Secretary, IMA-Bangalore branch and Director of PAN India, emphasized the transformative role of doctors in public health through plant-based nutrition. They highlighted the need for self-education, leading by example, and advocating for workshops, seminars, and medical curricula integration to inspire healthier dietary choices and improve health outcomes.

The upcoming event will feature keynote speeches, panel discussions, and workshops led by renowned experts in the field. The medical community attending the CME will gain valuable insights into how diet-related interventions can significantly reduce mortality rates and improve planetary health.

The rising prevalence of NCDs in India, particularly among the working-age population, underscores the urgent need for a paradigm shift in the country’s healthcare approach. With studies indicating that 56% of the disease burden is attributable to unhealthy diets, a nutrition-first strategy is imperative to improve public health outcomes and safeguard India’s economic and social fabric.

Over 62% of Karnataka’s disease burden now stems from NCDs, surpassing communicable diseases since 2000. Clinical data from hospitals and health centers under the National Health Mission’s NPCDCS program reveals a steady rise in NCDs among those above 30, with cardiovascular diseases—such as hypertension, stroke, and coronary artery disease—is the leading causes of mortality in Bangalore. Alarmingly, one in three people in Karnataka has hypertension, according to an ICMR study.

January 2025 – Brain Box Catalysts, an innovative PR and personal branding agency, continues to reshape the way brands connect with audiences, achieving remarkable milestones in the process. Design Rush placed Brain Box Catalysts in the top globally recognized PR agencies in 2024.

Their flagship platform, Brain Box—The Leadership Podcast, ranked 9th pan-India by Spotify in 2022, now boasts over 150,000 listeners per episode in its 19th season. Adding to this momentum, the agency recently launched the Wellness Fusion YouTube channel, which amassed an impressive 10,000 subscribers within 95 days and saw Instagram reels reach over 2 million views in 2024.

“At Brain Box Catalysts, we believe that the essence of impactful branding lies in connecting authentically with audiences while staying ahead of industry trends. Our mission is to empower businesses and individuals with innovative strategies that not only drive measurable success but also create lasting impressions”, says Arpita Bose, Founder of Brain Box Catalysts.

Comprehensive, Results-Driven Services
Brain Box Catalysts offers a diverse suite of services designed to elevate brands and individuals alike. Their offerings include:
● Traditional Public Relations: Building meaningful media relationships to amplify client narratives.
● Digital and Performance Marketing: Leveraging innovative campaigns to drive measurable results.
● Personal Branding Expertise: Crafting compelling LinkedIn short-form videos and AI-driven outreach strategies that generate over 50 high-quality leads monthly.
● Dynamic Monthly Audits: Ensuring campaigns are continually optimized for success.

With a unique blend of creativity and technology, Brain Box Catalysts empowers businesses to achieve their full potential in an ever-changing industry.

“Our global footprint reflects our commitment to delivering exceptional results, no matter the geography. By combining local insights with a global perspective, we’ve been able to create impactful campaigns that resonate across diverse markets,” says Kaushik, Co-Founder of Brain Box Catalysts.

A Global Presence
Headquartered in Bangalore, the agency operates remotely with teams in Dubai, Noida, and Kolkata. In just three years, Brain Box Catalysts has successfully delivered over 150 projects across India, UAE, and Singapore, solidifying its position as a leader in the PR and branding space.

Shaping the Future of PR
Brain Box Catalysts isn’t just adapting to the evolving PR landscape—it’s redefining it. With innovation, creativity, and measurable outcomes at its core, the agency is setting new benchmarks in the industry.

The Visionaries Behind
The agency’s success is driven by its founders, Kaushik and Arpita, seasoned entrepreneurs whose combined 25 years of corporate experience span India and Dubai.
● Arpita, renowned for her expertise in wellness and social media, has a proven track record of rapid audience growth and engagement, as demonstrated by the success of Wellness Fusion.
● Kaushik, with 14 years of experience at industry giants like Wipro, SAP, and IBM, excels in delivering result-driven B2B campaigns that leave a lasting impact.
This marks the duo’s sixth successful startup in seven years, underscoring their relentless drive and forward-thinking approach.

January 10, 2025: Made-in-India military shooter Fearless and United Guards (FAU-G): Domination from Nazara Publishing will have its second Android beta this week via Google Play on January 12. This follows multiple in-person playtests with the gaming community in Mumbai and Gurgaon, the games industry at large in Hyderabad during IGDC 2024, college playtests at Ecole Intuit and KJ Somaiya, and most recently, an Android closed beta on December 28 and 29, 2024.

During the FAU-G: Domination Beta, players will be able to access all of the game’s maps, modes, weapons, and playable characters on their own devices. It includes the complete shooter experience as well as improvements based on feedback from previous playtests. These include:

● Map changes for better navigation and match flow

● Shot registration enhancements

● Sound tweaks

● UI improvements to highlight game modes and options

● Grenade sound improvements

● Smoother performance on mid-range devices

To get access to the FAU-G: Domination Android Beta, players have to simply join the official FAU-G: Domination Discord server to install and play. All information regarding what time the game will be available to play will be on Discord .

Developer Dot9 Games is actively listening and improving the game based on community feedback. So if you are interested in helping us make FAU-G: Domination better, do drop by the Discord and tell us what you think.

Pre-registrations for FAU-G: Domination are now live on the Google Play Store for Android with pre-registrations on the App Store for iOS and iPadOS to follow soon. Pre-registering now gets players the Beast Collection.

The Beast Collection a limited edition set of in-game cosmetics inspired by the ferocity of the Tiger — India’s national animal.

These include six accessories: frame, banner, avatar, sticker, spray, and charm, as well as six gun skins: sawed-off shotgun, USP, Scout rifle, M4, Uzi, and Kabar.

10 January 2025—Hexnode, the award-winning unified endpoint management solution from Mitsogo Inc., has successfully attained SOC 2 Type 2 compliance. This significant milestone, validated by an independent auditor, is a testament to Hexnode’s unwavering commitment to data protection, operational excellence, and fostering customer trust.

Developed by the American Institute of Certified Public Accountants (AICPA), SOC 2 Type 2 is a globally recognized standard designed to evaluate an organization’s ability to safeguard customer data. The rigorous framework assesses adherence to the Trust Services Criteria, which include Security, Availability, Processing Integrity, Confidentiality, and Privacy. Achieving this report demonstrates the company’s robust systems and processes capable of protecting customer data against potential threats. The evaluation involves a comprehensive review of policies, procedures, and system effectiveness in ensuring data security and operational reliability.

“Earning the SOC 2 Type 2 report is more than just an attestation; it’s a reflection of our relentless focus on protecting our customers’ data” said Sahad M, CTO of Hexnode. “This accomplishment highlights our dedication to upholding the highest standards of security and reliability, further strengthening the trust our customers place in us. It empowers businesses to focus on growth and innovation without worrying about data security.”

Hexnode offers a robust suite of tools streamlining device management across all major operating systems, enabling businesses to maximize efficiency and maintain a secure device ecosystem. From basic remote device management and policy enforcement to advanced features for customized deployments, Hexnode’s UEM solution is tailored to meet the diverse needs of organizations. Additional specialized capabilities include kiosk management, BYOD management, and IoT device management, addressing a broad range of enterprise requirements.

Achieving SOC 2 Type 2 compliance reinforces Hexnode’s commitment to being a trusted partner for businesses seeking reliable and secure device management solutions. Hexnode continues to strive for higher standards, ensuring its customers the highest level of security in endpoint management.

The fifth edition of the Kashmiri Youth Exchange Program, titled Watan Ko Jaano, was inaugurated today at the Satyug Darshan Institute of Engineering and Technology, Faridabad, under the esteemed guidance of Nehru Yuva Kendra and the Ministry of Home Affairs, Government of India. The six-day grand event is hosted by the Satyug Darshan Trust (Regd.) in Bhupani Gram, marking a significant step in fostering national integration and providing the youth from Kashmir a unique opportunity to connect with India’s cultural heritage.

The inauguration ceremony, held in the huge auditorium, was graced by the presence of distinguished dignitaries, including Mrs. Shikha Antil, SDM of Faridabad, former Education Minister Mrs. Seema Trikha, and Dr. Sanjeev Kumar Shah, Director of Amrita Hospital. The event began with an energetic performance by the children of Satyug Darshan Sangeet Kala Kendra, setting the tone for a vibrant celebration of culture. The ceremony formally commenced with the lighting of the ceremonial lamp by the esteemed dignitaries, symbolizing unity and the start of a new chapter for the participating youth.

The six-day exchange program has brought together 132 youth from various districts of Kashmir, who will spend six days in Faridabad exploring India’s diverse culture and traditions. This program, supported by the Ministry of Home Affairs, aims to instill patriotism and social responsibility among the youth, preparing them to contribute to building a developed India. This initiative introduces the youth to India’s rich cultural diversity, helping them understand their role as future nation-builders.

In her address, former Minister Mrs Seema Trikha emphasized the importance of connecting the youth with India’s heritage. She highlighted that the country’s future lies in today’s youth’s hands, and it is crucial to empower them with a deep understanding of the nation’s culture to nurture responsible citizens who will drive the country’s progress.

The inaugural event was further enriched with performances from youth representing regions such as Baramulla, Kupwara, Anantnag, Srinagar, Pulwama, Badgam, and Haryana. The event featured cultural stalls showcasing Kashmiri food, clothing, and handicrafts, offering a glimpse into the diverse traditions of the region.

Also, during the event, Mr. S.K. Sachdeva, Trustee of Satyug Darshan Trust and CEO of Saraswati Sugar Mill, expressed his excitement for the program and its importance in connecting the youth with India’s rich cultural heritage. In addition, engaging discussions were held with experts such as Dr. Pradeep Dhimri, who spoke on patriotism, nation-building, and the issues of the Kashmir Valley, and A.K. Puri, who discussed the importance of language skills and the dangers of drug addiction.

The District Administration of Faridabad and the team at Satyug Darshan Trust supported the exchange program, ensuring provisions for accommodation, meals, and a clean environment at the Satyug Darshan Institute of Engineering and Technology.

Several other distinguished guests attended the event, including Sunil Sachdeva, Chairman of the Engineering College, Narnaul, District Youth Officer Nityanand, and other local community leaders.

The program also includes a session focused on moral education, human values, and the concept of “Samabhav-Samadristi” (Equality and Impartiality) in nation-building, which will be conducted on January 11th and 12th, 2025. The youth will be educated about these core values at the Samabhav-Samadristi School on campus, further enriching their learning experience.

Overall, the program reflects the mission of Satyug Darshan Trust to promote national integration, educate youth about India’s cultural richness, and prepare them for their role in building a progressive nation.

10th January 2025: Solutions3X Medical Coding Training is proud to announce the launch of its State-of-the-Art training facility in Ameerpet, Hyderabad. As India’s only medical coding institute accredited by the AAPC (American Academy of Professional Coders) and AHIMA (American Health Information Management Association), this new center builds on the tremendous success of its first facility in Hitech City. The inauguration was graced by Chief Guest Mr. Suresh Potluri, along with esteemed guests Mr. Muthukumaran Gandhi, Mr. Samiullah Mohammad, Mr. Rajasekhar Gummadi, and Dr. Prathima.

Solutions3X Healthcare Training and Consulting has successfully created over 2,000 professionals, equipping them with globally recognized certifications and practical skills to excel in the high-demand medical coding industry. Medical coding has emerged as a lucrative career option for fresh graduates, particularly in the healthcare sector, which continues to grow exponentially. Contrary to popular belief, medical coding is not limited to life sciences graduates or healthcare professionals. With proper training, graduates from any academic background can secure a rewarding job in this sector. As the healthcare industry faces a critical demand for skilled coders, Solutions 3X aims to bridge this gap by providing industry-relevant training to create quality manpower.

“At Solutions3X, we are committed to providing aspirants with not just certifications but a gateway to a rewarding career in healthcare. Our new Ameerpet facility is designed to equip students with practical knowledge, global credentials, and the confidence to succeed in this growing industry. Medical coding is a highly inclusive field, open to graduates from any stream, and it has immense potential for those seeking career growth” said Mr. Muthu Kumaran Gandhi, CEO of Solutions3X Medical Coding Training.

The new facility offers hands-on training through practice labs, along with a tech-enabled learning environment featuring smart classrooms and Learning Management Systems (LMS). Students benefit from multilingual trainer support, making learning accessible and user-friendly. Solutions 3X offers flexible training options, including offline classes and online courses for outstation students, ensuring accessibility for all.

As an institute accredited by both AAPC and AHIMA, Solutions 3X guarantees globally recognized certifications. It is a trusted training partner for over 10 multinational companies, with students achieving a 90% pass rate in certification exams. To ease the financial burden on students, Solutions 3X provides exclusive discounts on certification exam fees, empowering aspirants from all backgrounds.

Prepare for a transformative sensory experience. The world’s foremost and Asia’s largest Bollywood music festival, Bollywood Music Project (BMP), is set to redefine the live event and IP landscape with its highly anticipated seventh edition – YES BANK Bollywood Music Project 2025. YES BANK, the 6th largest private sector bank in India, is the title sponsor for the 2025 edition of Bollywood Music Project.

This year, YES BANK Bollywood Music Project 2025, a collaborative venture between EVA Live and TM Ventures Pvt. Ltd., will dramatically expand its on-ground presence, covering two of India’s most vibrant cultural hubs – Gurugram and Mumbai. Under the evocative theme and tagline, ‘All The Feels, All The Hits’, YES BANK Bollywood Music Project 2025 will deliver a meticulously curated four-day live extravaganza featuring over 100 artists across 15 genres and 2 stages, offering more than 32 hours of unmatched music and dance experience to an anticipated audience of over 1,00,000 across both cities.

This 2025 extravaganza will ignite Gurugram’s Backyard Sports Club on 21st – 22nd February, 2025, before electrifying Mumbai’s Jio Garden, BKC on 15th – 16th March, 2025.

Since its inception, BMP has attracted over 6,00,000 attendees and over 100 million digital impressions, showcasing the talent of over 200 prominent names from the Indian film-music fraternity, a feat singlehandedly achieved by BMP within the South Asian festival landscape. The festival upholds a brilliant legacy of over 250 artists, including names such as Amit Trivedi, Arijit Singh, Benny Dayal, DIVINE, Sunidhi Chauhan, Vishal Shekhar, Raftaar, Neha Bhasin, Shilpa Rao, Jonita Gandhi, Badshah, Farhan Akhtar, Nucleya, Javed Ali, Sukhwinder Singh and Ajay Atul who have showcased at previous editions.

YES BANK Bollywood Music Project 2025 moved beyond just a celebration of musical talent; it is set to be a cultural event that connects people of all generations through the emotions and diversity of Bollywood music. The festival’s tagline, ‘All The Feels, All The Hits’, reflects this new vision. ‘All The Feels’ taps into the emotional power of Bollywood music, capturing a wide range of human experiences – from joy to sorrow, love to nostalgia. This makes the festival not just about entertainment but an exploration of Bollywood’s emotional depth. Paired with ‘All The Hits’, it promises a lineup of well-known artists performing chart-topper favorite Bollywood songs, ensuring a dynamic and exciting musical experience. The combination of emotional connection and top-tier music aims to create an unforgettable festival that offers something for everyone.

Mr. Deepak Choudhary, Founder, EVA Live states, “YES BANK Bollywood Music Project 2025 is set to redefine the Asian music festival experience. This seventh edition marks a significant expansion, taking the festival to two iconic cities with an even larger and more diverse lineup of artists. Our meticulous curation, extending from the performers to the immersive venue design, ensures an unforgettable multi-sensory journey through the heart of Bollywood’s emotional landscape. This ambitious undertaking solidifies BMP’s position as a leading force in the Asian music festival scene.”

Mr. Alaap Gosher, Co-Founder, TM Ventures Pvt. Ltd. states, “YES BANK Bollywood Music Project 2025 is dedicated to creating an incredible musical experience for entertainment lovers. This year, we’ve brought together a fantastic lineup of artists from diverse genres, including Sufi, Qawali, Punjabi, Indian pop/Bollywood pop, and Hip hop. Each performance is designed to add something special to the festival, making it exciting and emotionally engaging. After six successful years, we’re raising the bar again, celebrating India’s vibrant entertainment industry with fresh and innovative ideas.”

Mr. Nipun Kaushal, Chief Marketing Officer and Head – CSR, YES BANK states, “YES BANK is delighted to partner with Bollywood Music Project, a festival that aligns perfectly with our ethos of staying connected to current trends and delivering exceptional experiences to our customers. As a young, dynamic bank, we understand the diverse aspirations of our customers and take pride in offering exclusive access and benefits that enhance their lifestyle. The theme of YES BANK Bollywood Music Project 2025 – ‘All The Feels, All The Hits’ – resonates with our brand’s ethos ‘Life Ko Banao Rich’ as we believe in creating moments of joy while seamlessly taking care of our customers’ banking needs. With over 100 artists performing across Gurugram and Mumbai, this iconic celebration of Bollywood music offers a unique opportunity to connect, celebrate, and create unforgettable memories. Join us as we continue to deliver customer delight and bring your aspirations to life.”

Mr. Amar Sinha, COO, Radico Khaitan states, “We are delighted to collaborate with YES BANK Bollywood Music Project 2025 for the second consecutive year, reaffirming our dedication to celebrating India’s rich cultural and musical heritage. Magic Moments Music Studio has consistently been at the forefront of promoting music and connecting with young audiences, making it a perfect partner for this iconic festival. Together, we aim to amplify the festival’s immersive experience, creating moments that truly resonate with audiences. This partnership brings together two vibrant brands with a shared passion for innovation and excellence, promising an unforgettable celebration of music, emotions, and creativity.”

Beyond the live performances, YES BANK Bollywood Music Project 2025 will feature an array of exclusive partner brand activations, curated food and beverage courts, interactive art installations, a flea market, and dedicated adventure and experiential zones, designed to elevate the holistic attendee experience.

YES BANK, as the title sponsor for the event, proudly aligns its commitment to enriching customer experiences and fostering India’s vibrant cultural landscape. There will be an exclusive pre-sale window for YES BANK Visa Debit and Credit Card holders offering a 15% discount from 12 PM on January 13, 2025 to 12 PM on January 15, 2025. General sales will go live at 2 PM on January 15, 2025.

District by Zomato will be the official ticketing partner for the YES BANK Bollywood Music Project 2025, powered by Magic Moments Music Studio