All posts by K S Krishna

Mumbai, Maharashtra – December 24, 2024– Asset Reconstruction Company (India) Ltd. (Arcil) has inaugurated two transformative projects aimed at improving educational infrastructure in rural government schools in Dahanu taluka of Palghar district. These CSR initiatives, executed in collaboration with two NGOs – Kokan Kala Va Shikshan Vikas Sanstha and Santhwana Trust, with a focus on enhancing sanitation facilities and providing solar energy solutions to local schools respectively.

The first project targets the Savate Zilla Parishad School, which currently serves 343 students, including 185 boys and 158 girls. The school had faced considerable challenges due to inadequate sanitation facilities. This lack of proper hygiene facilities has raised serious health concerns and hindered students’ comfort and attendance. The renovated and newly constructed toilet facilities are designed to significantly improve health and hygiene standards, thereby fostering better attendance rates and enhancing the overall student experience. The facilities will additionally provide much-needed privacy and hygiene for female students, addressing significant barriers that have historically affected their attendance. Furthermore, the project includes provision for menstrual hygiene management through the installation of sanitary napkin vending machine.

In addition to improving sanitation, Arcil has supported the installation of solar energy systems at five Zilla Parishad schools in the Dahanu region. This CSR initiative aims to provide reliable electricity, enabling access to better educational resources and technology for students. By harnessing solar power, these schools can reduce their reliance on conventional energy sources, promoting environmental sustainability within the community. The integration of solar energy is expected to enhance learning environments by powering essential equipment such as computers, fans, and lighting.

Mr. Pallav Mohapatra, CEO and MD, Arcil, emphasized the importance of these initiatives during the inauguration ceremony. He stated, “Investing in education and infrastructure is crucial for empowering our youth and building resilient communities. By improving sanitation facilities and providing sustainable energy solutions, we are not just enhancing the learning environment but also investing in the future of these children.”

The projects are not only about infrastructure development; they also aim to foster community engagement for long-term sustainability. Kokan Kala Va Shikshan Vikas Sanstha has been instrumental in ensuring that local communities are involved in maintaining and managing the new facilities. This approach has promoted a sense of ownership among community members, encouraging them to take an active role in supporting their children’s education.

The impact of these projects extends beyond immediate improvements in sanitation and energy access; they contribute to broader Sustainable Development Goals (SDGs) by promoting quality education, gender equality, and good health and well-being within the community. By focusing on education in rural areas, Arcil aims to empower individuals while contributing to economic growth and social progress.

India, 2024

Re’equil, a personal care brand, is thrilled to announce the launch of its official mobile app, now available for download on both the App Store and Google Play Store. This milestone marks a new chapter in Re’equil’s mission to provide customers with an exceptional shopping experience that is fast, seamless, and value-driven. Simultaneously, Re’equil has expanded its presence to quick commerce platforms, ensuring greater accessibility for its loyal customers.

The new Re’equil app has been designed with the primary goal of simplifying and elevating the online shopping experience. The app’s minimalistic and user-friendly interface ensures effortless browsing and purchasing. Optimized for faster checkouts, it saves valuable time for busy customers while offering exclusive benefits such as real-time access to frequent flash sales and personalized discounts. Advanced algorithms power the app to deliver tailored recommendations, creating a truly customized shopping journey. Unlike other apps, Re’equil’s platform stands out with its clutter-free design, superior user experience, and focus on delivering a seamless and intuitive shopping process.

“Our app launch is a significant step toward ensuring our customers enjoy a seamless, fast, and value-driven shopping experience,” said Vipul Gupta, Founder at Re’equil. “This app represents the culmination of our efforts to meet evolving consumer preferences and set a new standard for convenience in the skincare and haircare industry. With its advanced personalization features and exclusive deals, we’re not just offering a tool but building a platform that enhances every aspect of the shopping journey. We are excited to see how our customers will benefit from these innovations and look forward to evolving the app further based on their feedback.”

The app is free to download and ensures seamless purchasing with in-app product options. Customers can download the app today from App Store or Google Play Store.

In addition to the app launch, Re’equil has made its range of skincare and haircare products available on leading quick commerce platforms. This move ensures that customers can conveniently access their favorite products in record time, catering to their fast-paced lifestyles. The decision to expand into quick commerce aligns with Re’equil’s broader mission to deliver value and convenience while fostering stronger customer loyalty.

Re’equil is already working on exciting updates to enhance the app’s capabilities further. Planned features include options for sending personalized gifts, expanding the loyalty program with interactive challenges and rewards, and providing early access to new product launches. By actively listening to customer feedback and staying ahead of market trends, Re’equil ensures that the app evolves to meet the changing needs of its community.

Jaipur, December 23, 2024: Goyal Salt Limited, leading FMCG player which specializes in salt, is delighted to announce the launch of its newest product, “Goyal Black Salt”, marking a significant addition to the company’s product portfolio.

Black salt, commonly known as “Kala Namak,” is a versatile and health-conscious choice celebrated for its numerous benefits. It aids digestion by stimulating bile production, supports natural detoxification, and promotes skin health with its exfoliating properties. As a healthier alternative to regular salt, it may help to manage blood pressure due to its lower sodium content.

Additionally, black salt is traditionally used for respiratory relief, enhances hair health by reducing hair fall and encouraging growth, and supports balanced sugar levels for those managing diabetes. With this launch, Goyal Salt aims to reach health-conscious consumers, providing a wholesome and beneficial option to complement a healthy lifestyle.

Speaking on the new launch, Pramesh Goyal, Managing Director said, “We are delighted to introduce Goyal Black Salt to our expanding portfolio. This product is a reflection of our commitment to offering healthier and quality choices to our customers. Black salt is not just a seasoning; it’s a step toward holistic well-being. We are confident that this launch will strengthen our bond with health-conscious consumers and further solidify Goyal Salt as a trusted name in the market.”

Goyal Salt produces premium industrial and edible salts which Includes Triple Refined Free Flow Iodized Salt, Industrial Salt, Double Fortified Salt, and Triple Refined Half Dry Salt. It has built a robust presence in North India with presence in Bihar, Delhi, Haryana, Jharkhand, Madhya Pradesh, Punjab, Rajasthan, Uttar Pradesh, and West Bengal. It is ambitiously eyeing a spot among the top 3 salt brands in India, as it continues to strengthen the brand in Western part of the country like Maharashtra and Gujarat.

India is currently the third largest salt producing country, a position that reflects its strong performance and growth potential. While, Goyal Salt has been focusing on increasing its production capacity, expanding its product portfolio with this new launch and market presence.

23th December 2024: Consistent Infosystems better known as Consistent, one of India’s fastest-growing IT & Surveillance brands is proud to announce that it has bagged the awards for Fastest Growing Indian CCTV Brand 2024 and Most Innovative Design Gaming Cabinet 2024. The awards were received by Yogesh Agarwal and Nitin Bansal, Co-Founder of Consistent Infosystems, Kuldeep Singh and Pradeep Singh, Senior Sales Head, of Consistent Infosystems.

The 16th Edition of DT Awards was held recently to honor the best tech brands in the Indian ICT industry. This product and innovation honor is one of the biggest and most prestigious recognitions in the IT industry. The DT Awards 2024 recognized the countless efforts of tech brands in bringing best tech innovations and products to Indian consumers.

As a technology solutions brand that has a consistent futuristic approach toward all its products and innovations, CONSISTENT has become a major market player in the Security, Surveillance Networking, and Gaming domains of the country. Founded by Nitin Bansal and Yogesh Agarwal in 2011, the brand has achieved a decade-long experience and significant market share in India. The objective of DT Awards has always remained to reward the entire IT community for their great collaboration and partnership which assist this industry in going at a great pace.

Co-founders of CONSISTENT Infosystems Pvt Ltd, Nitin Bansal and Yogesh Agarwal collected these awards and expressed their gratitude with the promise to integrate more purpose into their working and complement the awards won. On this occasion, the founders said, “We are deeply honored to receive the prestigious Digital Terminal Awards 2024 for being recognized as the Fastest Growing Indian CCTV Brand and for the Most Innovative Design Gaming Cabinet. These accolades are a testament to our unwavering commitment to innovation, quality, and meeting the dynamic needs of our customers. We dedicate this recognition to our talented team, trusted partners, and loyal customers who inspire us to push boundaries and deliver excellence. This motivates us to continue pioneering in the IT hardware and surveillance space, driving the industry forward and setting new benchmarks in product design and performance.”

Today Consistent has 24+ branches, a portfolio of 400+ products, 78+ Service centers, 300+ direct employees, exports to 9+ countries, more than 3500+ channel partners PAN India and more than 5 Crore+ Happy Customers. Quality and service are the key parameters on which CONSISTENT has laid its foundation and remain to be of paramount importance in everything they do to provide customer satisfaction.

Dec 23: Anay Dhavale, a talented 8-year-old from Bopal has made the nation proud. He emerged victorious in his category at the prestigious World Mind Sports Championship held in Dubai from November 10 to 16. Anay showcased exceptional skill and determination, securing 1st Runner-Up positions in both the Auditory Math and Sudoku Challenge categories. The global event, held internationally for the first time, attracted 7,485 participants, with only 150 qualifying for the final round. Students qualify through a rigorous selection process, progressing from Centre-level exams to District or State-level, and finally the National-level competitions.

The event brought together brilliant young talents from 10 countries to compete across 10 challenging categories including, Sudoku, Chess, Word Bank, Flash Math, Auditory Math, 1000 in 10 Cube, N-Fix, MMCWC – Junior, MMCWC – Senior and All 3 Cube.

“We are thrilled to see Anay bring glory to our nation on the global stage,” said Eusebius Noronha, Founder of Genius Kid. “This accomplishment inspires us to nurture more young minds and foster a culture of mental sports excellence,” he adds.

Genius Kid is a premier educational program dedicated to enhancing mental calculation skills, promoting brain development, and preparing students for international championships, with a proven track record of championship wins and world records.

The World Mind Sports Championship prepares students for the Memoriad, an international mental sports championship held every four years. Anay, a class 4 student of Cosmos Castle International Green Campus School, has demonstrated remarkable talent and determination. His success inspires young achievers across the country to pursue excellence in mental sports.

• First facility in India to achieve the Indian Green Building Council (IGBC) Green Factory Building Version 2 standards.
• Sets a new benchmark for sustainable industrial practices under the World Green Building Council framework.

23rd December 2024 – Daimler India Commercial Vehicles (DICV), a wholly-owned subsidiary of Daimler Truck AG, has achieved a remarkable milestone by becoming the first manufacturing facility in India to receive the Indian Green Building Council (IGBC) Platinum certification under the latest and most stringent Version 2 standards. Out of 31 factories, DICV’s state-of-the-art Oragadam plant was the only facility to earn this recognition for its excellence in green manufacturing and sustainability.

The IGBC Platinum certification is globally recognized as a benchmark of excellence in sustainable building practices, aligning with the World Green Building Council’s mission to promote global sustainability. This achievement highlights DICV’s ongoing commitment to integrating environmental sustainability into its core operations, reducing its ecological impact and enhancing operational performance.

DICV’s Oragadam facility serves as a model for sustainable industrial development, incorporating innovative measures in energy efficiency, water conservation, renewable energy, waste management, and biodiversity enhancement. These efforts align with DICV’s strategic approach to sustainability, guided by the SPUR principle – Source, Produce, Use, Regenerate – a key element of its business strategy. The facility delivers tangible benefits such as reduced resource dependency, cost optimization, and an enhanced workplace environment.

Speaking about this prestigious recognition, Satyakam Arya, Managing Director & CEO, Daimler India Commercial Vehicles, said, “The IGBC Platinum certification is more than just an accolade; it represents DICV’s unwavering commitment to sustainability and innovation. This achievement goes beyond setting a benchmark for green manufacturing – it underscores our responsibility to make a lasting, positive impact on both the environment and our community. At our manufacturing facility in Oragadam, we prioritize advanced green practices and the well-being of our stakeholders, proving that industrial facilities can not only thrive but also contribute meaningfully to the global sustainability movement. This milestone positions DICV as a leader in sustainable development, and we hope it inspires others in the industry to embrace forward-thinking and responsible sustainability practices.”

This achievement highlights the transformative potential of sustainability in manufacturing, setting a precedent for the global automotive and commercial vehicle industries. By aligning with Daimler Truck AG’s global sustainability roadmap, DICV continues to lead by example, driving innovation and supporting sustainability goals both in India and worldwide.

Mumbai, December 23, 2024: GMM Pfaudler Limited through its subsidiary Pfaudler GmbH, Germany, has entered into an Investment and Shareholders’ Agreement on December 20, 2024, to acquire 51% stake of a limited liability company in Poland.
· This acquisition aims to establish a manufacturing and engineering facility in Poland, enhancing global manufacturing capabilities and competitiveness.

· The acquired entity specializes in the manufacturing of high-quality stainless-steel equipment for the pharmaceutical and food industries.

· Investment of PLN 12.2 million  will be made to establish this facility and the transaction will be funded through internal accruals

Management Comment

Mr. Thomas Kehl, CEO International Business said: “This acquisition reflects our continued focus on delivering cost- effective, high-quality solutions for our customers. Establishing this facility in Poland aligns with our vision of strengthening our market presence in Europe and beyond.”

· Aims at building a trusted partner ecosystem to help businesses and individuals grow and scale through digital payments

· Offers industry-best commission rate of 0.25%* for the affiliates

· Invites freelancers, web development agencies, marketing firms, startup accelerators, influencers, and more to be part of this affiliate program

Bangalore, December 23, 2024: Cashfree Payments, India’s leading payments and API banking platform, today announced the launch of its Affiliate Partner Program. The new initiative opens up exciting opportunities for freelancers, web development agencies, marketing firms, startup accelerators, influencers, and other digital ecosystem players to collaborate with Cashfree and earn revenue by referring its cutting-edge payment gateway solutions to businesses looking to grow online.

Designed to benefit both partners and businesses alike, the program offers an industry-leading commission rate, allowing affiliates to earn up to 0.25%* commission on every transaction made by referred merchants. With its attractive financial incentives and seamless integration, the Cashfree Affiliate Partner Program arrives at a pivotal moment to support India’s expanding business ecosystem with its digital payment needs.

Reeju Datta, Co-founder of Cashfree Payments, said, “We’re excited to launch our Affiliate Partner Program, which combines the best in partner commissions, quick onboarding, and a robust payment gateway. By partnering with us, affiliates can empower local entrepreneurs and businesses to scale while tapping into a rewarding revenue stream.”

Key benefits of the Cashfree Affiliate Partner Program:
· Industry-Leading Commission Rates: Affiliates can earn 0.25%* on every transaction made by referred merchants, providing a steady and attractive income stream.

· Hassle-Free Onboarding: The program features a simple, fast, and free sign-up process, making it easy for new affiliates to get started.

· Real-Time Tracking: Cashfree offers an intuitive affiliate dashboard for real-time tracking of referrals, commissions, and available resources, ensuring complete transparency.

· Fast, Reliable Payouts: Affiliates enjoy hassle-free monthly payouts, adding convenience to their earning experience.

· Comprehensive Payment Solutions: Partners can offer businesses a complete, secure, and feature-rich payment gateway, including Cashfree’s One-click Checkout (OCC), FlowWise (payment orchestration), and 24/7 customer support.

As India experiences a rapid expansion of business hubs across metros, tier 2, and tier 3 cities, there is a rising demand for seamless digital payment solutions. Cashfree Payments is uniquely positioned to meet this demand, offering businesses of all sizes a comprehensive, secure, and scalable payment solution. The launch of the Affiliate Partner Program has been introduced at a time when more individuals, agencies, and businesses emerge as trusted partners for startups, MSMEs, and traditional enterprises.

Welcome to Brandcasting, the premier brand storytelling agency focused on transforming your business. We help enterprises create powerful stories that build sustainable and successful brands. With our unmatched range of services spanning brand publicity, content marketing, digital campaigns, and regional as well as national media outreach, we redefine industry benchmarks through innovative solutions.

Your brand’s story is important-
Storytelling is an art that turns your vision into iconic masterpieces. Your brand’s stories are not just words, they have a heart and magic of the product that draws the target audience.
The consumers don’t buy products, they buy stories. At a time when audiences are better informed and crave authenticity and connection, the only way to build meaningful relationships with customers is through story. And we help you do it better than anyone else.

Choose us to tell your story-
We build the world around brands through the power of stories by driving trust and growth. We take a deep dive into a brand’s journey and explore the key aspects that make your brand special. This is followed by an analysis of how your product makes consumers feel, the opportunities it creates, and building a bigger picture of how emotion drives decision-making. From content ideas, and PR to social, events and activations, we work towards creating a ready-to-use story-led marketing that brings your brand to the forefront.

Our team-
We are equipped with a dedicated team of experts who are constantly ideating, experimenting, and innovating with the method of storytelling. Our team comprises experienced writers, journalists, and designers who leverage their experiences to refine their strategy and consider all the information and research before creating a strategy. Their strategy centers on making believers by bringing a story to life that hits the senses and becomes alive.

Key services offered by Brandcasting-
In the dynamic business landscape, building robust connections with the audience and media is as important as telling a powerful story. We help entrepreneurs, and small, medium, and large business owners to amplify their brand’s visibility and credibility by adeptly navigating these relationships in a subtle and ethical way. Our expertise lies in
1. Media relationships- Our strong connections with influential media figures and organizations allow us to secure coverage and partnerships. We tailor your pitch that align with media interests and generate engagement.
2. Content marketing- We develop high-quality press releases and articles that orbit around a central theme that encapsulates your vision, mission and values.
3. Distribution networks- We align your pitch with current trends or news cycles while leveraging a wide network of media outlets. This ensures maximum reach and visibility of your story while building relationships for the long term.
4. Monitoring and follow-up- Tracking media coverage and following up are crucial for effective PR outcomes. We maintain regular communication with journalists and assist them with more insights to craft a compelling story.

Let’s get to work-

Your search for a credible and better-equipped public relations agency ends at Brandcasting. Our strategic approach and deep understanding of the media landscape will enable you to elevate your brand and achieve your business objective.

This Christmas, KAI India brings the joy of Japanese craftsmanship to your kitchen with its Premium Santoku Knife – the perfect seasons gift for anyone who loves precision and style in cooking. With a streamlined 6.77-inch blade, this versatile knife is the dream for mincing, dicing, and slicing, offering unmatched ease and control. Combining traditional Japanese artistry with a modern edge, it’s an essential tool for both passionate home cooks and professional chefs looking to elevate their culinary creations.

The razor-sharp edge of the Santoku knife delivers exceptional versatility, whether chopping vibrant vegetables for a festive salad, slicing tender roast meats, or crafting delicate garnishes for a holiday feast.

Inspired by the traditional Nakiri knife, the Santoku’s semi-straight edge offers enhanced precision and comfort, making it the perfect companion for daily kitchen tasks, from peeling to slicing seasonal ingredients.

Mr. Hitesh Singla, Marketing Head of KAI India, said, “KAI Premium Santoku Knife symbolizes our commitment to bringing the best of Japanese craftsmanship to the Indian kitchen. It’s an exquisite gift for those seeking precision, quality, and style in their kitchen. Therefore, it is the perfect gift for Christmas this year.”