All posts by K S Krishna

Bengaluru, 21 February 2025: In a significant step towards sustainable water management in Bengaluru, Ms. Angela F. Williams, President and CEO of United Way Worldwide, unveiled an innovative ‘Rainwater Percolation Wells’ model at the Indira Gandhi Musical Fountain Park (IGMF) in Bengaluru. The initiative, led by United Way Bengaluru (UWBe) under its flagship program ‘One Billion Drops’ aims to enhance public awareness about sustainable rainwater conservation and inspire community participation in recharging the city’s natural aquifers.

At IGMF Park, 12 wells have been established, each capable of conserving 1,28,100 liters of water annually. These wells are built underground, and the newly installed physical model at the park visually demonstrates how they function. This model helps communities understand the process, encouraging them to adopt similar rainwater harvesting solutions in their private spaces to conserve water and recharge borewells.

United Way Bengaluru has been a leader in urban water conservation, constructing nearly 8,000 percolation wells since 2020 across public parks, government institutions, and campuses in Bengaluru, with an additional 2,000 wells in the pipeline. These 8,000 wells have the potential to significantly contribute to the city’s water sustainability efforts, conserving 10.24 million liters of water annually. A similar first-of-its-kind prototype was installed at Lalbagh in 2022, which has since drawn thousands of visitors, generating widespread public awareness about rainwater percolation wells. The success of that initiative paved the way for more such models to be introduced across the city, with the latest one at IGMF Park reinforcing the importance of rainwater conservation.

Speaking on this occasion, Dr. M. Jagadesh, Joint Director of Horticulture (Parks and Gardens), Lalbagh said “The Horticulture Department, Karnataka has been working with United Way Bengaluru for several years on various environmental initiatives, from water conservation to greening urban spaces. This rainwater percolation well prototype is a great step toward public awareness and sustainable water management. We look forward to continuing this partnership to drive many more environmental initiatives in the future.

“Water conservation is a critical challenge not just for Bengaluru, but for cities worldwide facing the impacts of climate change and rapid urbanization. United Way believes in local solutions with global impact, and Bengaluru’s ‘One Billion Drops’ initiative exemplifies how Public-Private Partnerships (PPP) can drive meaningful change. By bringing together the government, corporates, and communities to adopt sustainable water conservation practices like rainwater percolation wells, we are not only addressing immediate water challenges but also building a resilient future for generations to come. United Way Bengaluru’s leadership in fostering these collaborations is truly commendable, and I hope to see similar initiatives replicated in other cities worldwide.” said Angela F. Williams, President and CEO, of United Way Worldwide.

“Rooted in a community-focused approach, the ‘One Billion Drops‘ campaign is not just a solution; it’s a movement. A scalable, replicable model that brings together communities and stakeholders for rainwater conservation and sustainability. I am grateful to Angela for joining us to unveil the prototype

Hyderabad, February 20, 2025:The Infrastructure, Real Estate & Smart Cities Committee of FTCCI (The Federation of Telangana Chambers of Commerce and Industry) organised a very useful and need-of-the-hour program on Electrical and Fire Safety for Industries and Residential Buildings as the summer season begins on Wednesday night at FTCCI in Red Hills, Hyderabad

Mr. Y. Nagi Reddy, Director General, Telangana Fire Disaster Response Emergency and Civil Defence Department, Government of Telangana; Mr. C. Lakshmi Prasad, Director (Retd). Telangana Fire Services and Civil Defence Training Institute, Government of Telangana; and Mr V. Srinivas, CEP. Synergy Infra Consultant was the chief guest and speaker at the program

Mr Y. Nagi Reddy, IPS, Director General, Telangana Fire Disaster Response Emergency and Civil Defence Department, Government of Telangana explained on Fire Compliances and Preparedness of Telangana Fire Disaster Response Emergency Dept. Mr. V Srinivas, CEO, Synergy Infra Consultants Pvt Ltd explained Fire Disaster Management in Industries. Mr. C Lakshmi Prasad, Director (Retired), Telangana Fire Services and Civil Defence Training Institute Government of Telangana spoke on Fire Disaster Management in Industries by

Suresh Kumar Singhal, President of FTCCI reiterated that safety is a shared responsibility. While regulatory bodies and organizations provide guidelines and policies, it is up to each of us—business owners, facility managers, engineers, architects, and residents—to ensure that these measures are implemented effectively.

Electrical and fire safety are critically important and must not be underestimated. With rapid urbanization, industrial expansion, and increased dependence on electrical infrastructure, the risk of accidents and fire hazards has grown manifold. Whether it is a manufacturing facility, an office complex, or a residential building, safety should always remain a top priority, he added

At FTCCI Mr Singhal added, we are committed to creating platforms that spread awareness, educate stakeholders, and promote best practices in crucial areas like safety and compliance. Today’s session will provide valuable insights from industry experts on risk assessment, preventive measures, regulatory frameworks, and emergency response strategies to ensure safety in both industrial and residential spaces.

Abhishek Tibrewala, Chairman of FTCCI Infrastructure, Real Estate & Smart Cities Committee in his opening remarks said the state in 2024 recorded over 7,600 fire incidents, with Hyderabad alone accounting for 2,500 cases. The capital city saw over 50 incidents of fire mishaps from January 1st till February 10th. On average, the city has recorded about two or three fire accidents daily.

According to the information published the occurrences range from minor kitchen fires in homes to huge commercial & industrial disasters. The Fire department did a good job of minimising the loss of human lives and properties. The fire officials have put their sweat and time together and recently audited 5,000 major commercial structures in the city, Tibrewal said.

Safety is not just a requirement—it is a responsibility and we all are equally responsible for the same. Considering the needs of the hour, this knowledge session holds immense value. Through expert discussions and technical insights, we aim to equip ourselves with the best knowledge available, he added

At the end of the talks of the speakers Mr. B. Sunil Chandra Reddy, Co-Chair of the FTCCI committee moderated a question and answer session and at the end of the same proposed vote of thanks. Safety is not just a regulation—it is a culture we must embrace. Let’s ensure that industries and residential buildings are fire and electrically safe environments. By working together, spreading awareness, and taking proactive measures, we can prevent accidents, save lives, and build a safer tomorrow.

The onset of summer every year is usually accompanied by a rise in fire incidents. In this light of the background, FTCCI organised a program on Electrical and Fire Safety for Industries and Residential Buildings to equip people with essential knowledge and tools to ensure electrical and fire safety in all premises.

The experts provided the latest trends, best practices, regulatory updates, compliance requirements, demonstration of fire preventive techniques, insights on minimizing risks and emergency preparedness etc and more

New Delhi, February 17, 2025:

Noted English litterateur and founder of British Lingua, Dr Birbal Jha, is to receive the esteemed English Literary Gem Award 2025 for his remarkable contributions to language training in India and the world of English literature.

Dr Birbal Jha will be presented with the covetous award in recognition of his relentless efforts in empowering individuals through English education and his significant literary impact on society.

Dr Jha has long been a social advocate for English education as a tool for social and economic empowerment. His contributions have touched the lives of millions, helping bridge linguistic barriers and fostering social mobility through language proficiency. His literary works and educational initiatives have played a crucial role in shaping the English learning landscape in India.

Through his nationwide campaign “English for All,” Dr. Birbal Jha has transformed the lives of millions by making English learning accessible to people from diverse backgrounds. His books, including Celebrate Your Life, Spoken English Kit, and English SIM, besides Lingua Bulletin, have provided invaluable guidance to learners, equipping them with essential communication skills for personal and professional growth.

Dr Jha’s pioneering efforts in English language education have empowered countless individuals, enabling them to secure better employment and lifestyle and actively participate in India’s global integration. His approach to English education has created a more inclusive learning ecosystem, enabling millions to access opportunities that were previously out of reach.

Dr. Jha has played a pivotal role in democratizing English skills in India by breaking socio-economic barriers and making language learning affordable and practical for all sections of society. His unique andragogy and outreach programs have ensured that even those from underprivileged backgrounds can gain fluency in English, enhancing their career prospects and self-confidence.
The award ceremony by Arogya Srijan Nyas is set to take place on February 26, 2025, at the India International Centre, New Delhi where he will be honoured for his profound contributions to literature, education, and social initiatives through language.

“Dr. Birbal Jha’s contributions to English education and literature have been transformative. His dedication to empowering individuals through language aligns perfectly with our mission to integrate health and education for national progress.”, said Ajit Kumar, the convener of the programme.

Dr. Birbal Jha has been honored with numerous awards, citations, and accolades, including the National Education Excellence Award (2010), Man of Works (2011), Person of the Year (2014), Star of Asia Award (2016), Great Personality of India Award (2017), Bihar Achiever Award (2017), Paagman Award (2017), Youngest Living Legend of Mithila (2017), Global Skills Trainer Award (2022), Kavi Kokil Vidyapati Award (2023), Mithila Vibhuti Award (2022), Maa Janki Award (2023), Siksha Shikhar Samman (2023), and Pandit Madan Mohan Malviya Award (2024).

Dr. Birbal Jha is a multifaceted personality, widely recognized as a noted author, global skills trainer, and visionary social entrepreneur. His work transcends boundaries, as he passionately advocates for social justice and community empowerment through his impactful initiatives as a social campaigner and cultural crusader. With a deep commitment to preserving cultural heritage, Dr. Jha has led numerous efforts to enrich society.

In addition to his remarkable contributions to social causes, Dr Jha is a talented lyricist and songwriter, who uses his creative expressions to inspire change. As a social worker and leader, he has consistently worked towards uplifting marginalized communities, striving to create a more equitable world. A masterful mass communicator, he has helped countless individuals unlock their potential through his expertise in communication skills training, guiding them towards personal and professional excellence.

Dr. Birbal Jha’s diverse roles reflect his unwavering dedication to making a difference and bridging the gap between education, social justice, and community development. His journey is a testament to the power of purpose-driven leadership and the transformative impact of effective communication.

James Williams & Max Mcrae To Lead MRF Challenge

Chennai, February 17, 2025: MRF, India’s No 1 Tyre Manufacturer, today announced their participation in the prestigious and highly competitive British Rally Championship 2025 and inclusion as official tyre suppliers for the 2025 season. Having dominated the European Rally Championships, Team MRF Tyres now seeks to extend their superiority in the UK. Leading the MRF challenge will be drivers James Williams and Max Mcrae.

The decision to participate in the BRC 2025 underscores MRF’s commitment to showcasing the capabilities of Indian engineering and manufacturing on the international stage. With a rich heritage in the Motorsport Tyres and a reputation for producing high-performance tyres, the company is poised to make a significant impact in the world of rallying.

“We are excited to take on this new challenge and represent India on the global motorsports platform,” said Arun Mammen Vice Chairman & Managing Director of MRF. “The British Rally Championship is a prestigious event that attracts the best drivers and teams from around the world. Our participation in this event will not only demonstrate the quality of our products but also inspire Indian motorsports enthusiasts and foster a sense of national pride. We are confident that our tyres will perform exceptionally well in the BRC 2025. Our engineers have been working closely with rally experts to develop the right products that can withstand the rigors of the sport and provide our drivers with the necessary grip and stability to compete at the highest level.”

The two professional drivers will leverage the company’s extensive research and development capabilities to develop tyres that are specifically tailored for the demanding conditions in the nine round event throughout the year in 2025. The first round of the 2025 season gets underway in Beverley- East Yorkshire UK ,at the East Riding Stages Rally on 23 February

TEAM MRF Tyres are winners in the FIA European Rally Championship in 2022 and 2023. Dominating the Italian Gravel Rally Championship for 4 years in a row, MRF tyres has also succeeded in Norway and Latvia IN January 2025 with the Snow Tyres. Brand MRF is already a tyre of choice in Hi performance rallies in Australia , New Zealand and South America. The company’s commitment to developing high-performance tyres has been evident through its participation and successes in various national and international championships.

Profile – James Williams, is a Professional Rally Driver. In 2015 he was adjudged as the UK young driver of the year. And from then on he has had good success in various championships. He was the winner of the Rally Isle of Man in 2024 and the Goodwood Festival of Speed winner in the same year. Apart from Rally driving, he is also a brand ambassador and public speaker.

Profile – Max Mcrae UK based Max McRae is excited by his first full British Rally Championship campaign. The 20-year-old Scot tackled four BRC rounds last season, but will step-up to the full six-event calendar in 2025. He closed out last year on the highest possible note, with fastest time on the final stage of the season-closing Cambrian Rallly. Max comes from a family with a rich history in rallying. With eight British titles to the McRae name already (five for Jimmy, two for Uncle Colin and one for father Alister), Max is well aware of the weight of expectation. Much as Max is keen to continue in that same vein, he’s realistic about his experience of – and the competition in – the premier British series. Of the four events he started in a Ford Fiesta Rally2 last season, he finished three of them comfortably in the top-10, including a fine fourth on the Cambrian.

Inspired by Prime Minister Narendra Modi’s vision, YOFBJP seeks to unite young Indians abroad who share OFBJP’s values, a new platform for young Indians abroad to connect, engage, and contribute to India’s growth and OFBJP’s vision

• YOFBJP UK launches with a vision to unite young Indians abroad, empowering them to contribute to India’s growth and OFBJP’s global mission
• Inauguration of YOFBJP United Kingdom and website launch: Connecting global youth to India’s growth and OFBJP’s vision

London, 14 February 2025

The Youth Overseas Friends of BJP (YOFBJP) United Kingdom, a wing of OFBJP UK was officially launched in a grand inauguration ceremony led by Shri Vijay Chauthaiwale ji and Shri Shishir Bajoria ji. This event marks the establishment of OFBJP’s first-ever international youth wing, aimed at connecting young overseas Indians with India’s progress and political vision.

Vijay Chauthaiwale, in-charge of Videsh Vibhag of BJP, emphasized that this platform would encourage youth under 35 to contribute towards India’s development. “Our aim is simple — to create a space where young people abroad can connect with India’s growth and play their part in shaping its future,” he said. He highlighted the importance of extending Modi Ji’s ideology beyond the Indian diaspora, particularly in the UK.

Shishir Bajoria, in charge of UK-Europe, OFBJP, congratulated the youth wing team, stating that India’s development depends on its youth. He encouraged young Indians abroad to engage with the OFBJP’s mission and contribute to India’s future. “The energy and ideas of young people abroad are an important part of India’s success. Now, we have a platform to bring them into the fold,” he remarked.

Kuldeep Shekhawat, President of OFBJP UK, praised the youth’s efforts in creating this platform and encouraged them to actively participate in this movement. “This is a moment for young people to step forward and be part of something bigger than themselves,” he said. He also reflected on OFBJP’s journey and the importance of youth-driven initiatives for India’s future.

Tejasv Bharadwaj, President of YOFBJP UK, thanked the dignitaries and supporters and emphasized the platform’s mission to engage not only with the Indian diaspora but also with diverse communities globally. “Our work won’t just be about connecting with Indians overseas, but also about reaching out to others who can see India’s potential and share in its progress,” he stated. He expressed YOFBJP’s commitment to contributing to Modi Ji’s vision of a developed India, citing the importance of international cooperation.

The event also introduced the leadership team of YOFBJP UK, which includes Tejasv Bharadwaj, Mayur Rao Patel, Kartik Agarwal, Satyam Gadkari, Kaniskha Godha, Sara Saxena, Advocate Sanket Takale, Dr. Parth Patel, Anika Joshi, Shrusti Hode, and Aditi Sadana.

Finally, with the launch of its website, YOFBJP UK offers a platform for young Indians in the UK to stay informed, participate in discussions, and contribute to initiatives supporting India’s progress. The event concluded with chants of ‘Bharat Mata Ki Jai,’ symbolizing unity, patriotism, and dedication to building a stronger connection between India and its youth abroad.

AN EXHIBITION BY PRADEEP CHANDRA AT MUSEO CAMERA

Gurugram, Feb 14: Museo Camera will present “Bombay Through the Eyes of Pradeep Chandra,” a captivating exhibition showcasing the photography of Pradeep Chandra. The exhibition, curated by Aditya Arya, Director of Museo Camera, will run from February 16th to 27th, offering a unique glimpse into the vibrant tapestry of Mumbai (then Bombay) through the lens of one of India’s most celebrated photographers.

Pradeep Chandra, a veteran photojournalist, returns to Delhi after 45 years to share his extraordinary collection of images. Having spent a decade in Delhi in the 1970s, contributing to publications like Hind Pocket Books, Saptahik Hindustan, Kadambini, Sushma Shama, and Youth Times, and working with Delhi Press as a staff photographer, Chandra’s return to the city of his early career is a homecoming. His lens has captured the essence of Bombay’s dynamic culture, its influential personalities, and its transformative moments over the years, making this exhibition a significant cultural event.

“Bombay Through the Eyes of Pradeep Chandra” is a visual chronicle of the city’s evolution, featuring iconic figures from various fields. The exhibition features an impressive array of portraits, including luminaries from the art world such as M.F. Husain, Tyeb Mehta, F.N. Souza, and Mario Miranda. Film enthusiasts will recognize legendary actors like Ashok Kumar, Dev Anand, Amitabh Bachchan, and Sanjay Dutt, alongside glimpses of cinematic moments, such as Rajat Sharma interviewing Sharad Pawar on the sets of Aap Ki Adaalat.

Beyond the realm of arts and entertainment, Chandra’s lens has also captured historical and spiritual figures. The exhibition features poignant portraits of the Dalai Lama, Mother Teresa, and spiritual leader Osho Rajneesh. Music aficionados will appreciate images of maestros like Hariprasad Chaurasia, Amjad Ali Khan, Bhimsen Joshi, Zubin Mehta, and Ustad Zakir Hussain. The political landscape is also represented, with photographs of prominent leaders from Indira Gandhi and Sonia Gandhi to L.K. Advani and Narendra Modi.

This exhibition is more than just a collection of photographs; it is a journey through time, offering a unique perspective on Bombay’s rich history and its diverse population. Pradeep Chandra’s work, borne from his time with esteemed publications like The Indian Post, The Indian Express, The Illustrated Weekly of India, and Bombay Times, encapsulates the spirit of the city. His images are not merely snapshots; they are stories frozen in time, capturing the essence of their subjects and the era they represent.

Curator Aditya Arya’s vision brings these powerful images together, creating a narrative that resonates with both long-time residents and those new to the city. “Bombay Through the Eyes of Pradeep Chandra” is a must-see exhibition for anyone interested in photography, history, and the vibrant culture of Mumbai.

Exhibition Details:
Title: Bombay Through the Eyes of Pradeep Chandra
Venue: Museo Camera
Dates: February 16th – 27th
Time : 11 am to 7 pm
Curator: Aditya Arya

Love is in the air! With just a few days left until Valentine’s Day, the hunt for the perfect gift is in full swing.

Why settle for the usual chocolates and flowers when you can surprise your loved one with something practical, stylish, and innovative?

Dreame Technology

This Valentine’s Day, skip the clichés and opt for a gift that truly enhances your loved one’s everyday life. Whether they are a tech whiz, a trendsetter, or someone who takes pride in a pristine home, Dreame Technology has the perfect pick. From high-speed hairstyling tools to hands-free cleaning powerhouses, these smart and stylish gifts add a touch of luxury, convenience, and innovation to any lifestyle.

Here are some standout picks that your loved one will cherish:

1. Dreame Airstyle: The Ultimate Gift for the Chic & Fashion-Forward partner

For the style-savvy partner who loves changing up their look, the Dreame Airstyle is the ultimate beauty essential. This all-in-one styling powerhouse effortlessly dries, curls, and straightens, while advanced airflow technology ensures silky-smooth results with minimal heat damage. Whether they are aiming for red-carpet curls or sleek sophistication, this tool delivers flawless, salon-worthy hair from the comfort of home. Give the gift of effortless glamour—anytime, anywhere!

Buying Link – Amazon

Price – INR 19,999

2. Dreame Pocket High-Speed Hair Dryer: Compact Power for On-the-Go Styling

A must-have for anyone who loves looking their best, the Dreame Pocket High-Speed Hair Dryer is lightweight, foldable, and ultra-portable. Designed with a 110,000 RPM motor and negative ion technology, it ensures rapid drying while protecting hair moisture. Jet-setting across the globe, dressing up for a dazzling night out, or getting ready for an unforgettable occasion, this sleek dryer ensures salon-perfect styling with effortless speed and precision.

Buying Link – Amazon

Price – INR 7,999

3. Dreame H12 Dual: A Gift for Those Who Love a Spotless Home

Show your love with a gift that keeps things effortlessly clean. The Dreame H12 Dual is an all-in-one wet and dry vacuum, designed to tackle spills, dust, and pet hair with ease. With dual cleaning modes and an advanced water recovery system, it ensures streak-free floors. Thoughtfully designed for convenience, it’s a perfect gift for someone who loves a pristine living space.

Buying Link – Amazon

Price – INR 33,999

4. Dreame L10 Prime: The Smart Cleaning Gift That Says ‘I Care’

For the busy partner who loves a clean home but not the hassle, the Dreame L10 Prime is the perfect solution. With intelligent navigation, automatic mop lifting, and powerful suction, this robot vacuum ensures spotless floors with zero effort. Smart scheduling allows customized cleaning, making it an ideal time-saving companion for any household.

Buying Link – Amazon

Price – INR 45,999

5. Dreame IPL Hair Removal Device: A Luxury Self-Care Essential

Pamper your partner with the gift of smooth, salon-quality skin at home. The Dreame IPL Hair Removal Device offers painless, long-lasting hair removal with adjustable intensity levels. Its ergonomic design and fast-flash mode make the process quick, effective, and safe ensuring they feel confident and radiant every day.

Buying Link – Amazon

Price – INR 9,999

This Valentine’s Day, ditch the ordinary and wow your loved one with a gift that blends innovation, luxury, and everyday ease. Whether it’s a high-tech beauty essential, a sleek home upgrade, or a gadget that makes life smoother, Dreame Technology has the perfect pick. Give a gift that keeps on giving—every single day.

JUST CORSECA

JUST CORSECA, a renowned brand in audio innovation, is offering a range of premium portable speakers – Sonic Sphere and Sonic Stream, as gifting options this Valentine’s Day. Combining style with superior sound quality, these truly meaningful products bring enjoyment in your partner’s daily lives.

1. JUST CORSECA Sonic Sphere –

The Sonic Sphere is engineered to deliver powerful and immersive audio experiences with its impressive 450W output. It comes equipped with two wireless microphones, making it ideal for karaoke nights or professional gatherings. Its multicore sound system enhances deep bass and audio clarity, providing a dynamic listening experience. It is a perfect gifting option for those seeking powerful sound with unmatched convenience.

Buying Link – Amazon

Price – INR 29,999

2. JUST CORSECA Sonic Stream –

The Sonic Stream isn’t just a speaker—it’s an experience. With its ergonomic design and powerful 360W output, it delivers crystal-clear, room-filling sound, making every moment special. Its True Wireless Stereo (TWS) feature lets users connect multiple speakers for an immersive audio experience, perfect for cozy date nights or lively celebrations. The portable design with a built-in handle makes it easy to carry anywhere—whether for a romantic getaway, a picnic under the stars, or simply enjoying music at home. A gift that blends style, convenience, and performance, the Sonic Stream is the perfect way to share love through music.

Buying Link – Amazon

Price – INR 20,999

URBAN

Surprise your girlfriend/wife this Valentine’s Day with a glamorous Smartwatch from URBAN, a leading home-grown technology brand.

1. URBAN Stella

For those who prefer a sophisticated yet bold look, URBAN Stella is a masterpiece in glamour and innovation. The diamond-cut bezel, faux diamond-studded design, and rotating crown create a mesmerizing jewellery-like appeal. Its 1.2” Super AMOLED display with high contrast and always-on mode makes it a standout accessory, perfect for any occasion. A built-in hydration alert, sleep monitoring, and stress tracking ensure that users stay on top of their health while looking effortlessly chic. It is a perfect gift to surprise your girlfriend/wife this Valentine’s Day.

Buying Link – URBAN’s website

U&i
Surprise your loved one this Valentine’s Day with TWS earbuds and neckbands from U&i, one of India’s most popular lifestyle tech accessories brands. Combining style, innovation, affordability and superior sound quality, these gifts make every moment special—whether it’s enjoying music together or staying connected on the go. Show your appreciation with something innovative and thoughtful, ensuring every day feels special, stress-free, and filled with love.

1. U&i Entry 15 TWS with ENC

Entry 15 TWS brings a perfect blend of performance and comfort. With an outstanding 40 hours of music time and 30mAh earphone battery, this model ensures uninterrupted entertainment. Featuring a 5.4 Bluetooth version, smart touch controls, and an 11mm driver, it delivers superior audio quality and connectivity. Available in three vibrant colors, this TWS is both stylish and functional, designed for users who value high-quality sound and convenience.

Price – INR 620

2. U&i Entry 10 Neckband

The Entry 10 Neckband is built for those who need durability and extended usage. With a remarkable 300 hours of standby time and 30 hours of music and talk time, it guarantees uninterrupted use. Its magnetic earbuds offer convenience, while the noise reduction feature ensures clarity during calls and music playback.

Price – INR 270

 

Social Beat, one of India’s leading digital marketing agencies, successfully executed a comprehensive digital campaign for Fortune Foods to celebrate the brand’s 25-year milestone. Titled ‘Swaad Ka Safaar,’ the campaign aimed to bring alive the values and legacy of Fortune Foods through the love of Ghar Ka Khana, engaging audiences across generations through nostalgic and relatable storytelling.

The campaign’s creative approach resulted in a series of AI-generated videos and a brand-new 25-year logo launch film, encapsulating Fortune’s journey from then to now. The use of AI-driven creative assets brought a modern touch to the brand’s legacy content, ensuring relevance for both existing and new customers.

Commenting on the campaign’s success, Vikas Chawla, Co-Founder, Social Beat, said: “Fortune Foods has been a trusted name in Indian households for 25 years, representing a rich culinary heritage. Our objective was to create a campaign that not only celebrates this milestone but also resonates with people of all ages. The success of this campaign demonstrates the power of digital storytelling in building emotional connections with consumers.”

Jignesh Shah, Head of Digital, Fortune Foods, added, “Completing 25 years is a monumental achievement for Fortune Foods, and it was important for us to celebrate this milestone with our customers who have been part of our journey. Social Beat’s innovative approach to digital storytelling through Ai generated videos helped us convey the brand’s legacy and emotional connect in a way that truly resonated with our audience. The results speak for themselves, and we look forward to more collaborations with Social Beat in the future.”

The campaign was executed in three phases: pre-launch, launch, and sustenance, with key highlights including the unveiling of Fortune’s commemorative logo and a heartwarming 25-year journey video made by Social Beat that struck an emotional chord with audiences. The campaign across key cities including Bangalore, Delhi NCR, Chennai, Hyderabad, Mumbai, Kolkata, and Pune, garnered massive digital traction with over 36 million impressions and a reach of 11.7 million users.

The campaign has set a new benchmark for digital-first brand celebrations in India. Social Beat continues to push the boundaries of creativity and innovation, delivering impactful campaigns that drive brand growth.

Doctors who bring value with experience

Bengaluru 12, February 2025– Trsutwell Hospitals Bengaluru has added strength to two departments mainly paediatric & general medicine with two big names in the medical fraternity in its growth path for the year as the chairman had mentioned in his earlier media reach out. This initiative will give added fillip to the team in its overall delivery to the patients. The hospital has experienced added footfalls which is reassuring to the patients residing in the south Bengaluru the Hospital also gets many international patients largely due to few speciality areas which only they cater to.

Dr T Radhakrishna MBBS & MD is a seasoned Consultant Physician with over 30 years of experience. He has treated over 25,000 patients in his distinguished career. He has earned a reputation for his expertise, compassion, and dedication to the well-being of those he serves. Dr Radhakrishna completed his MBBS and MD (General Medicine), from the prestigious Bangalore Medical College. He believes in a holistic approach to medicine, emphasizing the importance of understanding each patient’s unique circumstances. He is dedicated to building strong, trusting relationships with his patients, ensuring they feel heard, respected, and actively involved in their healthcare decisions. His areas of expertise is Hypertension, Diabetes Mellitus Dr. T Chandra Sekhar MD (Ped), DCH: A Distinguished Senior Paediatrician with Over 30 Years of Experience.

In his journey as a child specialist, he has treated to over 30,000 patients earning a reputation for his expertise, compassion, and unwavering commitment to paediatric healthcare. Dr. T Chandra Sekhar completed his MBBS at Bellary Medical College, DCH from Mysore Medical College and MD (Pae) in Mysore Medical College. He believes in a holistic approach to paediatric care, emphasizing the importance of understanding each child’s unique circumstances. He has participated in several national and international paediatric conferences, presented papers and was associated with UNICEF and ICMR. His areas of expertise are child nutrition, wheezy child, and infectious diseases.

Sharing his thoughts Guruprasad B R Director Strategy said, “myself & our entire team are absolutely delighted with the inclusion of the two doctors who come with vast experience in their respective domains. I can assure you that we shall use their experience for the fullest benefit of our patients & give them much needed care & speedy treatment”.

Sri City, February 11, 2025 – IFMR and Krea University hosted Synergy 2025, an annual flagship event designed to bring together leading academics, policymakers, and industry leaders to shape data-driven solutions for pressing developmental challenges. Through interdisciplinary dialogue, the event catalyzed action to advance the Sustainable Development Goals (SDGs) and strengthen governance mechanisms in India.

Speaking at the inaugural session, Krea University’s Vice-Chancellor, Professor Nirmala Rao, noted that “Synergy is a unique platform for the academic community to engage, debate, and critically analyze some of the most pressing issues in development, focusing on solutions and action.”

A key highlight of the event was the inaugural N Vaghul Memorial Lecture, honouring the legacy of the late Shri Narayanan Vaghul. Delivering the inaugural lecture, Mr. S. Krishnan, Secretary, of the Ministry of Electronics and Information Technology, highlighted the transformative impact of AI and the tectonic shifts in this space. He emphasized the role of foundational research and evidence in developing inclusive AI solutions rooted in the country’s linguistic and cultural diversity.

In line with the event’s focus on data-driven development, Synergy 2025 also marked a key milestone in strengthening government-academia collaboration. The Government of Meghalaya and IFMR signed a Memorandum of Understanding to enhance data systems, foster innovation, and drive efficient policy implementation. The agreement, signed by Dr Sampath Kumar, Principal Secretary and Development Commissioner, Government of Meghalaya and Mr Kapil Viswanathan, President, IFMR, builds on Meghalaya’s pioneering initiatives in data-driven governance and underscores the importance of evidence-based policymaking.

The event also featured a keynote lecture by Dr Karthik Muralidharan, Tata Chancellor’s Professor of Economics, UC San Diego and a panel discussion on enhancing state capacity including dignitaries: Dr Sampath Kumar, Government of Meghalaya; Ms Arti Ahuja, Former Secretary, Ministry of Labour & Employment; Dr Veena Srinivasan, Executive Director, WELL Labs, Dr. Karthik Muralidharan, and Ms Deepthi Reddy, Chief – Women Empowerment, Reliance Foundation.

Padma Shri Dr. Ashok Jhunjhunwala, Founder & Former President, of IIT Madras Research Park, delivered a special address that emphasized research and industry collaborations. Stressing the inherent risks involved in research, he underscored the need for mechanisms that encourage risk-taking, enabling breakthroughs that can redefine industries and improve lives.

A Unique Research Ecosystem Driving Change

The IFMR and Krea ecosystem is a hub for innovative thinking and action with a portfolio of eight interdisciplinary research centres: WELL Labs, LEAD at Krea University, JPAL South Asia, Centre for Digital Financial Inclusion (CDFI), Catalyst Atal Incubation Centre, Inclusion Economics India Centre, IWWAGE, and Sapien Labs Centre for the Human Brain and Mind, including partnerships with institutions such as Yale University, MIT, and policy entities such as NITI Aayog, Ministry of Rural Development, and the Ministry of Electronics and Information Technology, IFMR Graduate School of Business and the School of Interwoven Arts and Sciences.

The event featured an Ecosystem Showcase, where the research centres presented cutting-edge work across diverse themes, including financial inclusion, climate action, digital access, education, and public health. Faculty and students engaged with policymakers and thought leaders to explore solutions that can address India’s most pressing developmental challenges. The discussions set the stage for future collaborations, reinforcing the need for data-driven solutions and interdisciplinary approaches to tackle complex challenges.