All posts by Sujata Achary

February 2025, National – Embark on a captivating journey at The Writers Bar for an unforgettable book reading session with Indian Author and Columnist, Twinkle Khanna.
On 17th February 2025, Raffles Udaipur invites you to an enchanting evening in the esteemed presence of Twinkle Khanna. Dive deep into the pages of her latest masterpiece and experience a literary evening like no other. The evening will begin with
the Anandini & Bili Hu experience upon arrival, accompanied by live acoustic music, setting the stage for an unforgettable night filled with excitement and anticipation.

Bathed in the gentle glow of ambient lighting, Twinkle Khanna will grace the stage, offering a glimpse into her creative world as she shares captivating insights and powerful excerpts from her latest book, Welcome to Paradise. Following this enthralling reading,
guests will have the exclusive opportunity to engage with Twinkle Khanna in a thought-provoking interactive session, delving deeper into her creative journey and the inspiration that fuels her work.

The Writers Bar is timeless and elegant, with a colonial-inspired design that exudes sophistication. A bibliophile’s discreet haven, it boasts a well-stocked intimate library, brass counters, textured walls, and chandeliers that shimmer with pearls of light.
With over 3,000 books lining its shelves, the space invites guests to immerse themselves in the history of great literary works created within its walls. To make the evening even more special, attendees will have the chance to get their copies of
the book signed by Twinkle herself. As the night unfolds, guests will be treated to a delightful hi-tea spread, offering a chance to mingle, converse, and enjoy the company of fellow literature lovers in an atmosphere of charm and warmth.

“Raffles Udaipur is delighted to host this extraordinary book reading session. We are pleased to welcome Twinkle Khanna, whose literary brilliance will undoubtedly captivate our guests. The audience at Raffles Udaipur is in for a truly immersive experience,
as they indulge in a night of insightful conversation and literary discovery,” said Mr. Rajesh Namby, General Manager of Raffles Udaipur.

Delhi/London, 15th February 2025 – University Living, a leading global student accommodation-managed marketplace, has partnered with the National Indian Students and Alumni Union UK (NISAU) to launch the ‘Living Scholarship’ for Indian students studying in the UK. Announced at the prestigious India UK Education Conference in London, this initiative will provide £12,000 in scholarships to ten outstanding Indian students, helping them manage their accommodation costs and ease their transition to studying in the UK.

For years, NISAU has been at the forefront of advocating for the welfare and success of Indian students in the UK. University Living complements this mission by addressing one of the biggest financial hurdles students face in securing affordable accommodation. The Living Scholarship is a testament to their shared vision of ensuring that talented Indian students have the resources they need to thrive academically and professionally.

Saurabh Arora, Founder & CEO of University Living, expressed his enthusiasm for the initiative, stating, “Accommodation is the second-largest expense after tuition for students studying abroad, and we believe financial challenges should not be a barrier to achieving academic dreams. Through this scholarship, we are committed to providing meaningful support to Indian students so they can focus on their education and future careers with greater confidence.”

Sanam Arora, Chairperson of NISAU UK, highlighted the impact of the collaboration, saying:
“NISAU has long worked to ensure Indian students in the UK are set up for success, and the ‘Living Scholarship’ is a vital step in reducing financial stress for them. Together with University Living, we aim to empower students with not just financial aid but also networking and professional growth opportunities.”

Eligibility for the Living Scholarship extends to Indian students planning to pursue higher education in the UK. In addition to financial assistance, recipients will gain access to exclusive mentorship, student ambassador programs, and internship opportunities designed to support their professional development and future career success.

Ever heard of a love story where marriage depends not on love but on a “Sarkari Naukri” (government job)? Here you go! Brace yourself for a hilarious rollercoaster ride because “Sarkari Baccha” is here to turn traditional romance on its head! Produced by Daanish Siddiqui and directed by the dynamic duo Suryakant Tyagi & Daanish Siddiqui under the banner of Flying Bird Pictures, Sarkari Baccha brings a fresh, quirky take on modern-day love, where the ultimate test is not just the heart but also a stable government paycheck!

The official poster of “Sarkari Baccha” has just been unveiled, giving a glimpse of the film’s fun-filled chaos, and lovable characters. It also quirkily captures the protagonist’s mission to prove his worth, not just in love, but in securing a job that meets his future father-in-law’s terms and conditions.

Starring Ruslaan Mumtaz and Aanya Tiwari, Sarkari Baccha follows a young man deeply in love, only to realize that his biggest hurdle isn’t impressing the girl but impressing her family with a secure government job- something that he doesn’t have! Packed with humor, romance, quirk, and drama, the film dives into a middle-class family’s obsession with stability over passion and love.

Joining the lead pair is an ensemble of talented actors, including Bijendre Kalam, Ehshan Khan, the late Jr. Mehmood, Ashish Singh, Daanish Siddiqui, Gurpreet Kaur Chadha, Rizwan Sikandar, and Hemant Chaudhary.

The film boasts a dynamic soundtrack featuring renowned singers Javed Ali, Ritu Pathak, Ritu Raj Mohanty, and Harmaan Nazim, with music composed by Danish Ali, Najakat Shujat, and Sahajahn Shaikh Sagar.
Speaking about the film, producer Daanish Siddiqui shared, “Sarkari Baccha is a lighthearted yet relatable story that reflects a real-life dilemma faced by many young Indians. It’s packed with humour, emotions, and music that will surely strike a chord with audiences.”

Director Suryakant Tyagi added, “We wanted to craft a film that entertains but also subtly showcases the obsession of a certain strata of the society that believes how only a government job is the most secure one amidst a plethora of career options in today’s techno-savy world. The journey of our protagonist is both comedic and inspiring.”

With cinematography by Suresh L Verma and Chandan K Pandit, and post-production by SY77 Postlab, Sarkari Baccha is set to deliver a visually engaging and entertaining cinematic experience. The film is scheduled to release in theaters on 28th February 2025. Another USP of the movie is actor Shresta Iyer’s special sizzling performance that shall add the quintessential Bollywood masala.

SANTA CLARA, Calif., Feb. 15, 2025 — Applied Materials, Inc. (NASDAQ: AMAT) today reported results for its first quarter ended Jan. 26, 2025.

“The industry drive to accelerate the development of advanced computing and more sophisticated AI is gaining momentum,” said Gary Dickerson, President and CEO. “Applied Materials is enabling the major device architecture inflections critical for energy-efficient AI and our focus on high-velocity co-innovation creates unique collaboration opportunities with our customers and partners, positioning Applied for continued growth and outperformance in the years to come.”

“We delivered strong financial performance in the first fiscal quarter, with record revenue, gross margin expansion, and robust shareholder distributions,” said Brice Hill, Senior Vice President and CFO. “ For the second fiscal quarter, we are encouraged by the trends supporting continued customer investments to enable leading-edge technology inflections, while also taking into account export control-related headwinds.”

Use of Non-GAAP Financial Measures

Applied provides investors with certain non-GAAP financial measures, which are adjusted for the impact of certain costs, expenses, gains, and losses, including certain items related to mergers and acquisitions; restructuring and severance charges and any associated adjustments; impairments of assets; gain or loss, dividends and impairments on strategic investments; certain income tax items and other discrete adjustments. On a non-GAAP basis, the tax effect related to share-based compensation is recognized ratably over the fiscal year. Reconciliations of these non-GAAP measures to the most directly comparable financial measures calculated and presented in accordance with GAAP are provided in the financial tables included in this release.

Management uses these non-GAAP financial measures to evaluate the company’s operating and financial performance for planning purposes and as performance measures in its executive compensation program. Applied believes these measures enhance an overall understanding of its performance and investors’ ability to review the company’s business from the same perspective as the company’s management and facilitate comparisons of this period’s results with prior periods on a consistent basis by excluding items that management does not believe are indicative of Applied’s ongoing operating performance. There are limitations in using non-GAAP financial measures because the non-GAAP financial measures are not prepared in accordance with generally accepted accounting principles, may be different from non-GAAP financial measures used by other companies, and may exclude certain items that may have a material impact upon our reported financial results. The presentation of this additional information is not meant to be considered in isolation or as a substitute for the directly comparable financial measures prepared by GAAP.

Webcast Information

Applied Materials will discuss these results during an earnings call that begins at 1:30 p.m. Pacific Time today. A live webcast and related slide presentation will be available at https://ir.appliedmaterials.com. A replay will be available on the website beginning at 5:00 p.m. Pacific Time today.

Forward-Looking Statements

This press release contains forward-looking statements, including those regarding anticipated growth and trends in our businesses and markets, industry outlooks and demand drivers, technology transitions, our business and financial performance and market share positions, our capital allocation and cash deployment strategies, our investment and growth strategies, our development of new products and technologies, our business outlook for the second quarter of fiscal 2025 and beyond, and other statements that are not historical facts. These statements and their underlying assumptions are subject to risks and uncertainties and are not guarantees of future performance. Factors that could cause actual results to differ materially from those expressed or implied by such statements include, without limitation: the level of demand for our products; global economic, political and industry conditions, including changes in interest rates and prices for goods and services; the implementation of additional export regulations and license requirements and their interpretation, and their impact on our ability to export products and provide services to customers and on our results of operations; global trade issues and changes in trade and export license policies and our ability to obtain licenses or authorizations on a timely basis, if at all; imposition of new or increases in tariffs and any retaliatory measures; the effects of geopolitical turmoil or conflicts; demand for semiconductor chips and electronic devices; customers’ technology and capacity requirements; the introduction of new and innovative technologies, and the timing of technology transitions; our ability to develop, deliver and support new products and technologies; our ability to meet customer demand, and our suppliers’ ability to meet our demand requirements; the concentrated nature of our customer base; our ability to expand our current markets, increase market share and develop new markets; market acceptance of existing and newly developed products; our ability to obtain and protect intellectual property rights in key technologies; cybersecurity incidents affecting our information systems or information contained in them, or affecting our operations, suppliers, customers or vendors; our ability to achieve the objectives of operational and strategic initiatives, align our resources and cost structure with business conditions, and attract, motivate and retain key employees; the effects of regional or global health epidemics; acquisitions, investments and divestitures; changes in income tax laws; the variability of operating expenses and results among products and segments, and our ability to accurately forecast future results, market conditions, customer requirements and business needs; our ability to ensure compliance with applicable law, rules and regulations and other risks and uncertainties described in our SEC filings, including our recent Forms 10-K and 8-K. All forward-looking statements are based on management’s current estimates, projections, and assumptions, and we assume no obligation to update them.

National, February 15th, 2025: Prowatch, the smartwatch accessory sub-brand of Lava International Ltd., India’s leading homegrown smartphone brand, has launched the Prowatch X at an attractive price. Built on the philosophy of ‘Own Your Zone,’ Prowatch X is designed to empower modern achievers by seamlessly blending cutting-edge technology with a sophisticated design. With tools that fuel curiosity and help users focus on what truly matters, it is the perfect companion for fitness enthusiasts, outdoor adventurers, and productivity-driven individuals.

Poised to redefine the smartwatch industry with segment-first features Prowatch X offers a 360-degree fitness suite that comprises Body Energy, HRV, and VO2 Max. Available in three strap variants – Silicone, Nylon, and Metal – with a sleek Cosmic Grey core, the ProWatch X will go on sale starting February 21, 2025, exclusively on Flipkart.com.

Commenting on the launch, Mr. Satya Sati, Business Head, Accessories, Lava International Ltd., said, “The smartwatch industry has long lacked affordable options that offer both precision and a premium experience. With Prowatch X, we are set to bridge the gap by providing advanced fitness features and high-end accuracy, and segment-first features like Body Energy Monitoring, VO₂ Max measurement, and inbuilt GPS—features typically reserved for high-end wearables—all in the price segment below ₹10,000. Designed for young achievers who demand both style and performance, Prowatch X combines cutting-edge fitness tracking, robust navigation tools, and a sleek metal build, ensuring that premium innovation is now within everyone’s reach.”

Prowatch X is set to redefine the smartwatch segment with its suite of segment-first features, including a comprehensive 360° fitness package that tracks Body Energy, Heart Rate Variability (HRV), and VO₂ Max. Available in three strap options—Silicone, Nylon, and Metal—paired with a sleek Cosmic Grey core, Prowatch X will be available for sale starting February 21, 2025, exclusively on Flipkart.com.

Lava International collaborated with Techarc to validate the accuracy of Prowatch X in health tracking, navigation, and activity monitoring. The results confirm that Prowatch X delivers industry-leading precision, closely matching the Industry’s most premium smartwatches and outperforming segment competitors, setting a new benchmark for smartwatches in its category.

KEY FEATURES:

Display and Design

Prowatch X features a 1.43-inch AMOLED display with a high 466×466 resolution and 500 nits brightness, ensuring vibrant colors and sharp visuals. The 326 PPI display density enhances clarity, making every detail crisp and clear. Its Always-On Display allows users to conveniently glance at their information without waking up the screen. The display is protected by Corning® Gorilla® Glass 3, ensuring durability against scratches and impacts. Encased in a lightweight aluminum alloy frame with a sandblasted and oxidized finish, the smartwatch combines elegance with robust durability, making it a stylish yet practical accessory. Users can delve into a myriad of activities with 110+ sports modes, alongside personalizing their smartwatch with 150+ watch faces to match any occasion or mood.

Health and Fitness Tracking

Prowatch X is equipped with VO₂ Max Measurement, which tracks oxygen uptake for high-intensity workouts, and Body Energy Monitoring, a feature that estimates energy levels using HRV, stress, sleep, and activity data. Heart Rate Variability (HRV) Tracking provides insights into current cardiovascular health, while Post-Workout Recovery Analysis suggests optimal rest duration based on workout intensity. It also includes the Aerobic Training Effect, which measures the intensity of your workouts. With Intelligent Exercise Recognition (IER), the watch automatically detects activities, including pause and end recognition. It supports 110+ Sports Modes, covering a wide range of activities from yoga to HIIT, and aspiring runners can access six structured courses for an engaging running experience. Additionally, Smart Sleep Technology tracks sleep stages and daytime naps, providing comprehensive sleep insights. SpO₂ Monitoring is available in both manual and continuous modes while Breathing Exercises help users manage stress effectively.

Seamless Performance and Long-Lasting Battery Life

Powered by Advanced Actions ATS3085C Chipset, Prowatch X delivers fast performance. The High-Accuracy HX3690 PPG Sensor ensures precise heart rate and SpO₂ readings. Connectivity is seamless with Bluetooth 5.3, while battery performance is optimized for longevity. The 8-10 days battery backup provides a seamless experience to users in all scenarios. The >40Hz Refresh Rate enhances the UI experience, ensuring smooth animations and transitions.

Adventure Features

For outdoor enthusiasts, Prowatch X features an inbuilt GPS for precise tracking and 6-axis motion sensors to enhance movement accuracy. Its Explorer Suite, which includes an Altimeter, Barometer, and Compass (ABC), makes it a perfect companion for hiking and trekking. The smartwatch is IP68-certified for enhanced water resistance, and tested to withstand up to 1.5 meters underwater for 30 minutes, making it manageable in showers and mild swimming.

Smart and Productivity Features

Beyond health tracking, Prowatch X offers Bluetooth Calling with the ability to store up to 10 contacts for seamless communication. Users can benefit from features like Find My Watch & Find My Phone, Women’s Health Tracking, Quick Replies, Event Reminders, and a Pomodoro Timer to enhance productivity. It also includes Air Quality Index (AQI) Updates, Gesture Controls such as raise-to-wake and cover-to-sleep, and a World Clock & Stopwatch with Lap Tracking.

New Delhi, February, 15th: Coke Studio Bharat is set to return with an all-new Season 3, bringing together India’s most powerful voices and diverse musical influences. Coke Studio Bharat is renowned for crafting cultural experiences that blend traditional stories with contemporary beats, resonating with Gen Z. This season is a bold reimagination of India’s rich sonic heritage, seamlessly blending folk traditions with contemporary sounds to create an unforgettable musical experience. From the heart-thumping beats of Punjab to the soul-stirring melodies of the Northeast, Coke Studio Bharat continues to push the boundaries of musical storytelling, uniting legendary maestros with fresh, upcoming talent.

Season 3 will feature an exceptional mix of voices, each representing the soul of their region. Among the line-up are Vishal Mishra, Malini Awasthi, Shalmali Kholgade, Santhosh Narayanan, Shankuraj Konwar, Dhanda Nyoliwala, Prateeksha Srivastava, Ofro, Thiarajxtt, Gulab Sidhu, Jassa Dhillon, Raaginder, Aditya Gadhvi, Madhubanti Bagchi, Siddharth Amit Bhavsar, Jayamoorthy, Xvir Grewal, Dabzee, SVDP, Mehak Sidhu, Bhargav Purohit, and the Indian Choral Ensemble. Each track in this season will be a tribute to India’s vast musical heritage, spanning Awadhi folk, Punjabi hip-hop, Assamese alternative rock, Tamil Folk, and more.

Popular singer, Vishal Mishra, said, “Coke Studio Bharat has always been a platform that celebrates different shades of India’s diverse musical landscape. I’m excited to contribute my sound and see how the fusion of different genres comes together to create a unique narrative for the audience.”

Greishma Singh, Vice President, Coca-Cola India & South-West Asia, said, “At its core, Coke Studio Bharat is all about storytelling and culture – bridging traditional and modern with a unique and recognizable sonic & visual identity. Built around a handpicked set of artists representing different parts of Bharat, Season 3 brings a fresh youthful take on unique sounds that cover a rich tapestry of genres of music”

Devraj Sanyal, Chairman & CEO, Universal Music Group, India & South Asia, added, “At the Universal Music Group, we have always considered the world and not just India to be our marketplace for our music. As the global sonic expands to include sounds & melodies of the most beautiful cultures around the world, we are beyond excited to offer “Coke Studio Bharat” to the mix as Season 3 has a very high cultural quotient of the young & fearless sounds of the now but also steeped in the learnings and storytelling of our storied heritage. It’s an exciting chapter in the evolution of the platform.”

Renowned folk legend Malini Awasthi said, “Folk music is always nostalgic because it carries the soul of our history, our region, our people. With Coke Studio Bharat’s deeply rooted connections, we are reintroducing these timeless sounds to a new generation, proving that tradition and innovation can sing in perfect harmony.”

With a stellar line-up and groundbreaking compositions, Coke Studio Bharat Season 3 is set to redefine India’s musical identity once again. Stay tuned for the first track drop on 21st February!

Indian Fitness Icon Sahil Khan Ties the Knot with Milena Aleksandra in a Grand Celebration

Indian fitness icon and entrepreneur Sahil Khan tied the knot with Milena Aleksandra, marking the occasion with a lavish wedding reception at the iconic Burj Khalifa. Celebrated on Valentine’s Day, the event was an exclusive affair attended by close family and friends, making it one of the most spectacular weddings of the year.

The reception, set against the breathtaking backdrop of the world’s tallest tower, was a perfect blend of luxury, elegance, and romance. With mesmerizing views of the Dubai skyline, stunning décor, and a star-studded guest list, the event captured the essence of Sahil Khan’s larger-than-life persona. The newlyweds looked radiant, with Sahil Khan complementing Milena Aleksandra’s elegant ensemble in a perfectly tailored look, making them the picture of timeless love.

Although the wedding reception was an intimate gathering, it created a major buzz on social media, with fans and well-wishers flooding the internet with congratulatory messages. As soon as Sahil Khan shared exclusive glimpses from the event, with followers praising the couple and the grandeur of the celebration. .

Sahil Khan, known for his transformation from a Bollywood actor (Style, Excuse Me) to a fitness industry leader, has built a strong legacy as an entrepreneur. With multiple successful businesses in the fitness sector, including premium supplement brands and gym chains, he has inspired millions to pursue a healthier lifestyle. His wedding to Milena Aleksandra marks the beginning of a new chapter, and fans are eager to see what the future holds for the couple.

The grand wedding reception at Burj Khalifa has set a new benchmark for luxury celebrations, perfectly aligning with Sahil Khan’s dynamic and inspiring journey. As the couple embarks on their new life together, they continue to receive an outpouring of love and support from fans worldwide.

Chandigarh: Feb 15, 2025: The youths and job seekers should avoid illegal migration routes, commonly referred as “donkey routes” for seeking opportunities in foreign countries and instead leverage NSDC International’s skilling initiatives for ethical migration, said, NSDC CEO and NSDC International MD Shri Ved Mani Tiwari.

In a message to the youths of India, Shri Tiwari emphasised on the process of ethical migration, and shared with media personnel here, how NSDC International with support of the central government has been developing pathways in collaboration with international governments in streamlining the migration process, as global market has lots of opportunities for skilled Indian youths.

“The world values skilled professionals, and with the right training, certifications, and ethical migration, the youths of India can build sustainable and long-term careers abroad. Taking illegal migration route is not only dangerous but also puts lives at risk. The youths can enrol themselves in skilling programs of NSDC International, which offer skilling programs and courses that are in demand in the global market,” Shri Tiwari said.

He said skill assessment centres have been set up for 100 trades across the country. “So effectively, anybody who believes that the person in the job is ready to go to Israel or Japan or Germany, they can simply present themselves to these assessment centres… we can provide a list of these assessment centers where their skills will be assessed and certified, and this is that they can apply for work visa also,” Shri Tiwari said.

He highlighted that NSDC International has been actively collaborating with international governments to create structured job opportunities for Indian youth. Recognizing India’s skilled workforce, several countries have approached NSDC International with employment opportunities. Israel has asked for 5,000 healthcare workers, an indication of demand for Indiana abroad. On similar lines, Germany and Japan continue to seek trained healthcare professionals.

To increase global employability, NSDC International is setting up global language labs offering training in Russian, Italian, Korean, and French languages. The initiative aims to break language barriers and increase the chances of Indian candidates, securing high-paying jobs overseas.

Shri Tiwari also said that NSDC is going to open 10 new international academies to empower youth in foreign languages and soft skills.

Since its inception in October 2021, NSDC International has created 88,924 overseas job opportunities across 22 countries. Through strategic collaborations with international governments and organizations, over 64,000 skilled Indian candidates have been successfully placed in countries, including in Gulf Cooperation Council (GCC) nations, Japan, and the United Kingdom.

It has facilitated training and job placements across 19 industries, focusing on key sectors such as construction, mechanical, electrical & plumbing (MEP), and facility management.

“Skill yourself, choose the right path, and embrace global opportunities through ethical means. The future belongs to those who are prepared—let’s work together to shape a brighter tomorrow,” he concluded.

He said Isreal has asked for 20,000 skilled construction workers last year from India, besides the demand from the nation for 5,000 care workers.

He, further explained, about the enormous opportunities coming in the caregiving sector from across the globe, and NSDC International is in touch with agencies of foreign governments to inculcate right skills among the youths of our country to make them eligible for employment. “We believe that close to a lakh care-workers will start getting deployed (annually) in various parts of the world in about two years,” the NSDC CEO shared.

Describing it as an outcome of India’s soft diplomacy, he said, “Our care workers will be providing care and support to aging populations across the world.”

Shri Tiwari assured that NSDC International is working tirelessly to expand global employment avenues, ensuring a bright and prosperous future for India’s skilled workforce.

Last week, the first international academy was opened for language and soft skills in Greater Noida, which has a state-of-the-art language lab, the first such initiative in the country. It has the capacity to skill 1,000 candidates annually. The facility provides specialized training aligned to global job markets, including language certifications such as OSD and Goethe (German), JLPT (Japanese), and IELTS (English).

Chandigarh, February 15, 2025: Essencemediacom, has bagged the media mandate of Godrej Consumer Products Ltd (GCPL), one of India’s largest FMCG companies. Essencemediacom will handle the media strategy, planning, buying, and implementation for GCPL across traditional and digital media in the Indian market.

Essencemediacom won the mandate for GCPL following an intensive pitch spanning over 4 months. Starting in (April 2025), Essencemediacom will take over responsibilities from the current media agency, Madison World.

Harshdeep Chhabra, Head – Global Media, Godrej Consumer Products Ltd (GCPL), said, “Godrej Consumer Products Ltd is on a growth trajectory driven by expansion into newer categories and introduction of innovative brands while continuing to focus on achieving volume growth ahead of the industry. In line with our growth vision, we are delighted to have Essencemediacom as our new media agency partner. We are certain that their depth of experience in both traditional media and digital media will help us create a much bigger impact and help drive innovation across our product categories.”

He further added, “Madison World has been our trusted media partner for over 20 years and contributed immensely to the GCPL growth journey. We thank them for helping shape the direction our brands have taken over the years.”

Navin Khemka , CEO Essencemediacom South Asia, said, ” We are excited to be appointed the media partner for Godrej Consumer Products, one of the largest FMCG advertisers in the country today. We feel privileged to be part of their journey, bringing our expertise and depth in media planning, coupled with cutting edge technology for best in class media solutions. We are confident of leading GCPL in the future of their transformation journey, led by a combination of efficiency , effectiveness & innovation across media and consumer segments.”

Chandigarh, 15th February 2025 – Sintex BAPL a part of Welspun World, is India’s leading and trusted manufacturer of quality water storage solutions, has announced its partnership with the Board of Control for Cricket in India (BCCI) as an Associate Sponsor of the Women’s Premier League 2025 (WPL), India’s biggest women’s T20 cricket league. This marks the second consecutive year of Sintex’s association with WPL, strengthening its efforts to foster equality, opportunity, and empowerment for women in sports.

Cricket in India is not just a sport, it is an emotion and a way of life. Since its inception, WPL has emerged as a powerful platform, celebrating the triumphs of women cricketers, and redefining the norms thereby transforming the cricketing culture in India. Similarly, Sintex believes in challenging popular norms in the water management category through innovation & excellence, thereby continuously serving its consumers with finest quality products. This makes Sintex and WPL association a natural choice. By extending its partnership, Sintex aims to champion inclusivity in sports, inspire aspiring female athletes, and promote the critical cause of water sustainability.

At its core, Sintex’s mission is to ensure access to clean and safe water for every Indian through its quality water management solutions. Water is essential for daily life—it nurtures health, drives progress, and empowers communities, making it a fundamental necessity for all. Just like water is essential to life, Sintex believes that sports is an integral part of living a healthy life. Through WPL 2025, Sintex aims to engage with a diverse audience, support women in sports, raise awareness about responsible water conservation, and promote environmental sustainability; creating a future where safe and accessible water is a reality for everyone.

Speaking on the association, Yashovardhan Agarwal, Managing Director, Welspun – BAPL said, “We are delighted to partner with Women’s Premier League (WPL) 2025 as an Associate Sponsor for 2025. Over the years, WPL has become a game-changer for women’s cricket in India, providing a well-deserved platform for women to lead the charge. At Sintex, we believe in undertaking initiatives that drive real change, and through this association, our aim is to inspire, break barriers and enable more young women to pursue their dreams in the field of sports.”

Furthering its commitment to women’s empowerment, Sintex’s parent company, Welspun, spearheads the Super Sport Women Program (WSSW)—a pioneering initiative supporting female athletes from challenging backgrounds. WSSW aims to tackle key challenges such as limited access to resources, financial constraints, and societal barriers, ensuring that talented sportswomen receive the support they need to excel.

As part of its on-ground activations at the stadium, Sintex is introducing engaging and interactive experiences that blend the spirit of cricket with the importance of water conservation:

• “Kill the Microbes to Win the Game” – An interactive experience where participants eliminate microbes, mirroring how Sintex tanks ensure safe and hygienic water storage
• “Donate Water to Win in the Long Innings of Life” – A campaign encouraging fans to pledge water conservation and contribute towards tank donations for communities in need

For close to 50 years, Sintex has been India’s most trusted brand in water management solutions, offering innovative, superior, durable, and sustainable products that enhance everyday life. As part of its growth strategy, Sintex is now expanding its portfolio, diversifying into building materials segment while continuing its commitment to water sustainability through innovation.