India, 17th October 2025– Following the global cult success of its viral Champi Oil, indē wild, the Ayurvedistry™-driven beauty brand founded by global entrepreneur and influencer Diipa Büller-Khosla, is thrilled to announce the expansion of its flagship haircare line with the launch of its first-ever range of intelligent shampoo and conditioner: The Champi Bond Repair Duo.
This exciting launch reimagines the time honed Champi tradition, where 5,000 years of Ayurvedic mastery and the centuries-old ritual of oils and herbs meet next-generation science-backed biotechnology, to deliver super strength, super shine, super growth and super scalp care, setting a new standard for intelligent and indulgent haircare.
As part of the launch campaign, indē wild has reunited the leading Indian supermodels of the 2000s Carol Gracias, Lisa Haydon, Ujjwala Raut and Indrani Dasgupta to forefront the
Campaign along with Diipa herself. This unique visual narrative pays homage to the women who defined Indian beauty and fashion, celebrating their resilience and redefining them as timeless symbols of beauty and strength.
The announcement comes at a time when India’s haircare market is projected to reach USD $15.1 billion by 2030 and grow at a compound annual growth rate (CAGR) of 10-11 per cent, driven by rising disposable incomes, deeper e-commerce penetration, and growing consumer openness to new products.
Diipa Büller-Khosla states, “As Indian consumers gain greater exposure to the global beauty space, our expectations from homegrown brands are evolving too. This launch is about meeting, and exceeding, those expectations with authenticity and innovation. We’re bringing world-class products to India while proving that Indian brands can set the global standard. Every part of this journey, from our identity to our go-to-market strategy, is designed to challenge convention and redefine the beauty experience. For us, it’s not about proving India belongs in the global beauty conversation, it’s about proving we can lead it.”
Powered by indē wild’s signature Champi Oil Concentrate™, the Champi Bond Repair Duo blends 21+ Ayurvedic superherbs including Bhringraj, Amla, and Brahmi with clinically proven biotech actives like FiberHance™, Saniscalp™, Xylishine®, and Ceramides to create the ultimate haircare treat for hair damaged by pollution, heat, bleach, and split ends.This bond repair treatment consists of a next-gen target formula that works inside the hair fibre to rebuild broken bonds, strengthen strands, smooth frizz, and restore scalp balance and shine, without stripping or weighing hair down. The shampoo and conditioner are priced individually at INR 1150 for a 130 ml bottle and are available on Tira and Nykaa in India, Sephora in the UK and globally on https://www.indewild.com/
What began as a kitchen table idea has blossomed into one of India’s fastest-scaling beauty brands. In under four years, indē wild has grown from launch to a projected INR 100 crores in
sales by 2025, aiming for an exit run rate of USD $120 million by 2028. The brand has celebrated historic milestones, including securing seed funding from SoGal & True Ventures, and securing a strategic investment from Unilever Ventures. It’s become a top seller on Nykaa, Tira and Amazon and has forged an in-store global retail partnership with Sephora (becoming the first homegrown Indian brand to do so). Today, indē wild sells directly to consumers worldwide and is preparing for a U.S. launch with Sephora in 2026.
Founded by global influencer and entrepreneur Diipa Büller-Khosla, indē wild is a boundary- breaking beauty brand rooted in Ayurvedistry™ the intersection of ancient Ayurvedic wisdom and modern clinical science. At the heart of the brand is a mission to bring Indian heritage to the global stage through high-performance, ritual-first skincare and haircare. With a community-led approach to product development and a cult following around the world, indē wild is redefining beauty rituals for a new generation.
