From Mother’s Trust to Baby’s Love: Himalaya BabyCare Celebrates its Leadership as a Brand ‘Loved by Babies’
Hyderabad, Nov 28: Himalaya BabyCare celebrates its position as a brand ‘loved by babies’ with a heartwarming new campaign that puts babies at the front and centre of its story. Titled “Prescribed by Doctors, Trusted by Moms, and Loved by Babies,” the campaign highlights the brand’s unique strength of being loved by babies, trusted by mothers, and recommended by doctors. Built on this strong foundation of trust, the campaign reaffirms Himalaya BabyCare’s leadership in the category through a playful and emotionally resonant narrative which captures the innocent yet powerful voices of babies, placing them at the heart of the brand’s message of trust and care. Using creative visualization, the film imaginatively gives a voice to babies, expressing what parents already believe—making the narrative both heartwarming and symbolic.
The film playfully steps into a press conference setting after an ‘All India Tiny Talk Summit’ where reporters gather to interview the most honest opinion-holders in the world: babies. When asked about their favourite influencer, one baby sweetly answers, “Maa,” reminding us that a mother will always be a child’s first and most trusted guide. Another baby, when asked whose advice they rely on, responds with “Doctor,” reinforcing the trust parents place in pediatricians.
The campaign cleverly culminates with a simple yet impactful message that while trusted by moms and prescribed by doctors, Himalaya BabyCare is a brand loved by babies, conveyed in a humorous, endearing, and warm tone.
Speaking on the campaign, Mr Rajesh Krishnamurthy, Business Director, Himalaya Wellness Company, said:
“At Himalaya BabyCare, our journey has always been guided by the belief that babies come first. This campaign beautifully captures that sentiment by giving a voice to the very ones we care for the most—babies. Being loved by babies is the highest form of trust we could earn, and it is made possible by the confidence mothers and doctors place in our products. This campaign reinforces our belief that babies are our top priority, and safety is at the forefront when we design products to meet their specific needs. At Himalaya BabyCare, we remain committed to delivering Nature’s best for babies and a worry-free experience for moms—continuing our journey of nurturing babies with care and confidence.”
The campaign has been adapted across eight languages English, Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, and Bengali, ensuring that the message resonates deeply with parents across India. Adding to the innovation, the film leverages AI to create talking babies, amplifying the sweetness and humor of the narrative.
As India’s most trusted baby care partner, Himalaya BabyCare continues to contemporize Ayurveda to create products that are gentle, safe, and effective earning the trust of doctors and moms over the years.
The campaign #Himalaya BabyCare, ‘Prescribed by Doctors, Trusted by Moms, and Loved by Babies’ is launched across Himalaya BabyCare’s digital and social media platforms.
