Zeon Lifesciences disrupts probiotic manufacturing with one-of-its-kind cutting-edge Intelicaps technology

Zeon

New Delhi,14 June 2023: Zeon Lifesciences, the leading manufacturer of nutraceutical and herbal products across the globe is delighted to announce a significant breakthrough in the manufacturing process of probiotics, utilizing the latest Intelicaps technology.

Zeon has redefined the way probiotics are manufactured, ensuring improved viability and effectiveness. Probiotics have long been acknowledged for their health benefits and utilizing the latest Intelicaps technology, Zeon Lifesciences has overcome major hurdles in its manufacturing process by encapsulating live bacteria in a protective casing. This exceptional technique ensures the survival and delivery of probiotics to their intended destination within the body, boosting their efficacy.

Intelicaps have been integrated into Zeon’s manufacturing process, establishing a new industry standard in probiotic manufacturing. The technology also works as a shield against external factors such as heat, moisture, and acidity, which can compromise the integrity of live bacteria.

As a result, Zeon’s probiotic formulations retain their potency and remain viable until consumed, offering numerous benefits to consumers.

A distinctive milestone

This significant achievement sets Zeon Lifesciences apart as the one-of-a-kind player in the industry to harness the immense potential of Intelicaps, positioning it at the vanguard of probiotic manufacturing. By leveraging this ground-breaking technology, Zeon Lifesciences has also secured its position as the undisputed pioneer in technology advancement, surpassing all competitors and establishing an outstanding benchmark in the field.

‘’We are elated to unveil our revolutionary accomplishments in probiotic manufacturing, framing new standards for effectiveness. With the integration of Intelicaps technology, we have mitigated the obstacles that hindered the potential of probiotics, ensuring their optimal impact on health. Furthermore, it gives us immense pleasure to announce that Zeon Lifesciences is the solitary player in the industry that has embraced and effectively employed this one-of-a-kind technological marvel that will disrupt the probiotic industry,’’ said Mr. Suresh Garg, CMD and Founder, Zeon Lifesciences Ltd.

Recently, Zeon Lifesciences announced its expansion into India’s pet wellness industry with the unveiling of an industry-leading product line, dedicated to veterinary nutrition. The comprehensive product range focuses on various aspects of pet health, including general wellness, bone and joint health, as well as skin and coat health and is conveniently available in powder, spray, and liquid oral formats, offering flexibility for pet owners.

Brigade Foundation to Set Up 2 Not-for-Profit Hospitals of 100 beds each at Brigade Meadows, Kanakapura Road and Brigade EL-Dorado, AeroPark in Collaboration with St John’s Medical College Hospital

Brigade Foundation a not-for-profit initiative of Brigade Group is pleased to announce the setting up of 2 not-for-profit, 100-bed hospitals in association with the well-known St John’s Medical College Hospital. The hospitals will come up at Brigade Group’s integrated housing projects Brigade Meadows – a 60-acre development with 3000 completed and occupied apartments on Kanakapura Road next to The Art of Living; and at Brigade EL-Dorado, a 50-acre development with nearly 6000 apartments at AeroPark/ Hardware Park in North Bangalore. The hospitals are expected to be operational in calendar years 2024 and 2025, respectively.

Commenting on the initiative, M R Jaishankar, Executive Chairman, Brigade Enterprises Limited said, “Brigade is happy to announce these corporate philanthropic initiatives in the field of healthcare to benefit the neighbourhood apart from thousands of residents in our projects.”

Rev. Dr. Paul Parathazham, the Director of St. John’s Medical College and Hospital said, “St. John’s is very happy to partner with the Brigade Foundation in setting up 2 new 100-bed St. John’s Medical College Hospitals in the Brigade Housing Projects at Brigade Meadows and EL-Dorado. These 2 Not-for-Profit hospitals will help St. Johns expand its services to other parts of the City of Bangalore and take forward its mission to deliver affordable healthcare, especially to the underserved, with integrity, compassion and excellence.”

Hyderabad to Host the Second Edition of India Data Observability Conference

Hyderabad, 14 June 2023: Hyderabad will host the Second India Data Observability Conference on Friday, June 16, 2023, organizer and host Unravel Data announced today. The day-long event is poised to welcome over 14 high-profile speakers who will address 200 delegates, including senior data engineers, data leaders, architects, and data operations engineers from leading technology companies based in and around Hyderabad.

Data Observability and cloud data spend management are two of the biggest ongoing trends in modern data management around the world. Hyderabad has become only the second city in India after Bangalore to host a full-day conference dedicated to these two trends. Unravel Data hosted the first-ever India DataObservability Conference in December last year.

“Choosing Hyderabad as the host city for Second India Data Observability Conference underscores our commitment to serving the interests of locally based data scientists and engineers working for many of the largest companies around the world. We are also thrilled to bring this major conference to Hyderabad in less than a year of opening our office in the city,” said Shivnath Babu, Co-founder, and CTO of Unravel Data.

The Hyderabad conference aims to impart an understanding of how to bring FinOps to the modern data stack. It will also feature discussions and insights on why Observability has become mission-critical for the modern data stack, and how AI is transforming Data Observability and FinOps to enable companies to optimize the performance and reliability of data apps and new generative AI projects, while effectively managing spending and increasing ROI.

The conference will benefit all data professionals including Data Engineers and Data Leaders who want to make apps more reliable, reduce MTTR when troubleshooting bottlenecks, speed cloud migrations while reducing risk, and govern rising cloud costs. It will open up the opportunity to network with more than 100 Data Management and data operations peers and learn about the best practices for leveraging data observability to help deliver on SLAs, keep critical apps running, and manage cloud costs even as companies increase innovation with expanded AI models.

Unravel Data is the first data observability platform built to meet the needs of modern data teams. The agenda for the event includes panel discussions and talks on managing the modern data stack and applying DataOps observability to all data and analytics use cases.

Dr. Shivnath Babu – co-founder and CTO of Unravel Data will deliver the keynote address at the event on The Proven Formula for Data Observability: DataOps + FinOps = DataFinOps! Industry experts who will be speaking on DataOps are Anuj Gupta – Chief Founder and CEO of Gradient Advisors, Snehith Allamraju, Senior Manager Data & Analytics, Envista Holdings Corp, Kalyan Prasad, Data Scientist & Analytics Manager, Creative Crewz A Panel discussion will be hosted by Giriraj Bagdi, VP Engineering Operations – Data/AI Platform of Unravel Data.

“Many of Unravel’s clients and partners around the world have data teams based in Hyderabad and this conference offers them, along with other locally based professionals, a great day of learning about the critical trends shaping the future of data management,” Babu added.

Founded by Big Data and artificial intelligence pioneers Kunal Agarwal and Dr. Shivnath Babu, Unravel Data was born from the realization that the exponential growth of data in the cloud will require artificial intelligence to optimize the data pipelines powering modern enterprises.

Numerous Fortune 100 companies, including two of the top five global pharmaceutical companies and three of the top 10 financial institutions in the world, rely on Unravel Data to gain unprecedented visibility across their data stacks, proactively troubleshoot and optimize their data workloads, and define guardrails to govern costs and improve predictability. Headquartered in Palo Alto, California, Unravel Data employs more than 100 people in four offices across the US, India, and Europe.

Core Integra aims to achieve 500 crore revenue by the end of the fiscal year

Mumbai: Core Integra, India’s leading Labour Law compliance and HR practices firm aims to achieve the next big milestone, targeting a revenue of 500 crore by the end of the current fiscal year. The company has a current operating revenue of 330 crores. Core Integra is bullish on the rapid digitization initiatives in the labour law compliance domain under the ‘ease of doing business’ strategy of the Government and hence anticipates higher adoption across Industries for Ctrl F which is one of the largest and most comprehensive platforms for labour law compliances in India currently used by 300 Clients across 28 industries and 10000+ enterprise users. In order to further strengthen its position pan India, the company plans to increase its presence in at least 3 new cities every quarter in FY 2023. Core Integra is headquartered in Mumbai with branch offices at Pune, Bengaluru, Chennai, Hyderabad, Kolkata and Delhi. The Company has an exclusive Technology Development Centre at Solapur, Maharashtra.

Ctrl F by Core Integra is a comprehensive Reg-Tech platform and a single point for the Industry when it comes to Acts, Laws, and Compliances, whether it be for knowledge or execution or governance. This is suited for organizations, from start-ups to large corporates. In a short span of time. Ctrl F has received a very positive response from the Industry, especially the IT/ITES and BFSI sectors. The SaaS platform has crossed the 10K Enterprise User community, including several Fortune 500 companies. The Company with strong industry traction aims to grow its clientele by 300% YoY and cross the 1000-client mark this year. With the rapid expansion, Ctrl F is reaffirming its position as the undisputed leader in the labour law compliance space in India.

Ctrl F supports seamless integration with third-party tools, HCM suite, and Accounting ERP and is enabled with future technologies like Robotic Process Automation (RPA) and Artificial Intelligence (AI) solutions. The SaaS-based plug-and-play tool gives free access to 40,000 pages of the Indian labour laws, 1000+ Laws and Acts, 10,000+ compliances, 20000+ legal updates, 1000+ formats including 150+ bi-lingual formats and more. The platform optimizes productivity by reducing 500 – 600 man-hours per annum for a mid-sized corporate in terms of compliance efforts & provides at least 30% reduction in the cost of compliance execution.

Mr Mahesh Krishnamoorthy

Mr Mahesh Krishnamoorthy, Managing Director of Core Integra, said, “It has been an exciting journey for Ctrl F in the Indian markets and with the Government focussing on simplifying compliances, we expect it to scale robustly in the years to come. Our priority is to increase CtrlF penetration in domestic markets to fulfil the fast-growing demand, for which numerous initiatives are in the works. Ctrl F is the first Reg Tech platform to have its complete IT Development Centre in a Tier 3 city.”

This Father’s Day, make him feel special with a joyful meal at home with these ready-to-cook savories

This Father’s Day, make him feel special

Dive into a realm of culinary delights, and let your cooking skills shine as you create delectable dishes that will captivate your father’s taste buds.Imagine the joy and satisfaction of bonding over a wholesome, homemade feast, for nothing unites people quite like the irresistible power of food!

Gadre Seafood Platter: The Gadre Seafood Platter is a perfect option. The seafood platter contains something for everyone. This pack contains Crab Claw Amritsari, Lobster Bites, Fish Popups and Fish Fingers. It’s a unique combination of all delicacy Crunchy, Tasty, Spicy all seafood flavors in one serve. You can definitely travel through the authentic flavors of the world. Apart from this, they have a wide range of premium seafood snacking options which are healthy, and mouth watering. You can shop them from their website which has a plethora of options from ready-to-eat, momos, to vegetarian snacking options. Check them out.

ITC Master Chef Chicken Seekh Kebab: ITC Master Chef Chicken Seekh Kebab reimagines the classic Seekh Kebab with juicy minced chicken, seasoned with a blend of exotic Indian spices and herbs. With no added preservatives, and only the highest quality ingredients, ITC Master Chef Chicken Seekh Kebab is a truly tempting snack option. This is a flavourful and high protein snack that you can prepare without any fuss, or any complicated cooking methods.

Prasuma Chicken Spring Roll: Bite into the mouthwatering goodness of minced chicken and vegetables packed into a crisp casing that promises extra crunch with every bite. No fried food for you? These beauties work well steamed too dipped in a punchy sauce as well.

Godrej CRISPY VEG STICKS: Big fat Crispy Veg. Sticks stuffed with garden fresh greens, mixed with chef’s secret spice blend and a hint of garlic, coated with a crunchy coating. Mouthwatering enough? Dive into the total snack feels and make the evening fun-filled with Crispy Veg. Sticks.

McCain Aloo Tikki: McCain Aloo Tikki Mazedaar Masala is a classic combination of mashed potatoes and some flavourful Indian spices, which make this tikki or the Indian variation of potato patty, really tasty. This is already pre-cooked in edible vegetable oil and frozen by using the most advanced technology – this means the tikkis or patties are quite fresh and have their nutritional value intact. This delicious lip-smacking tasty patty can be an amazing companion for afternoon tea.

SHARP Unveils Expanded Portfolio of Multifunction Printers at National Dealers Meet in Goa

SHARP Unveils Expanded Portfolio

14 June 2023: SHARP Business Systems (India) Pvt. Ltd, a subsidiary of SHARP Corporation Japan, launched a new lineup of mono multifunction printers (MFPs) today, including the BP-50M and BP-70M series. In total, SHARP has introduced six mono MFP models, which include the advanced series models like BP-70M45 and BP-70M65, as well as essential series models such as the BP-50M45, BP-50M45T, BP-50M55, and BP-50M55T. The new series of MFPs offers smart, connected, and secure features, along with a speed range of 45 PPM to 65 PPM in black and white. Capable of handling paper input up to A3 size, the new models suit the requirements across a diverse range of sectors such as large corporations, educational institutions, consulting firms, publishing houses, hospitals, BFSI, stock exchanges, e-commerce platforms, PSUs, and government organizations.SHARP unveiled and exhibited these new MFPs at the National Dealer Meet in Goa, attended by over 100+ dealers.

Additionally, as part of its ongoing commitment to promote the #SwitchtoColor initiative, SHARP has also expanded its Color MFP series. This expansion includes the introduction of new models across the essential series like BP-50C26T/BP-50C31T, entry-level models like BP-20C20ZT/BP20C25ZT and a mid-range color MFP, the BP-30C25ZT. These additions to the existing portfolio are strategically designed to meet the growing demand from government businesses, providing them with a range of options to embrace vibrant and high-quality color printing capabilities.

Commenting on the launch, Narita Osamu, Managing Director of SHARP Business Systems (India) Pvt. Ltd, stated, “At SHARP, we have always been at the forefront of office innovation, consistently delivering best-in-class performance with cutting-edge technology across a range of smart, connected, secure, and eco-friendly multifunctional printers (MFPs). The introduction of our newly expanded lineup of mono and color models reflects our unwavering commitment to revolutionizing the officeprinting landscape, making vibrant and high-quality printing solutions more accessible and affordable. We’re confident that these new innovative document solutions will effectively address the new-age business needs for improved productivity, efficiency, and better integration at the workplace.

The BP-50M series models are made in a stylish gray case with a pleasant textured surface and features control panel in a 10.1” Full flat capacitive touch panel that makes it simple to navigate through menus and easy user interface settings, where user can drag all the frequently used functions on to the touch panel. All the mentioned models (BP-50M45, BP-50M45T, BP-50M55, and BP-50M55T) deliver a print resolution of 600 dpi and comes equipped with a 100-sheet Reversing single pass feeder (RSPF) with a scanning speed of up to 80 OPM. The upgraded lineup also provides for easy access to expanded array of cloud services, with smooth device integration that allow users to seamlessly collaborate and connect with diverse work groups, while ensuring complete data protection.

The new BP-70M series presents a significant advancement over the features offered by the BP-50M series, introducing notable enhancements to the MFP lineup. These sophisticated models (BP-70M45 and BP-70M65)deliver a true 1200 dpi resolution for the highest quality print output. Further, the advanced series models are equipped with a cutting-edge Duplexing Single Pass Feeder (DSPF), boasting an impressive capacity of up to 300 sheets and an exceptional scanning speed, reaching an extraordinary 280 OPM. This remarkable performance ensures swift and efficient scanning operations while maintaining optimal accuracy and quality. The BP-70M series also features a convenient motion sensor which allows the device to start warming up as soon as a user approaches it, minimizing the waiting time for scan and copy.

The BP-70M and BP-50M MFP series are technologically advanced and “SMART,” incorporating AI capabilities to streamline everyday documentation tasks with ease and efficiency. The new series also comes with a revolutionary smart scanning feature that enables the MFP to automatically determine the optimal resolution, gradation, and compression rate for your scan jobs, page orientation, and skew correction, all by tapping the Auto Set button. With seamless connectivity features, they provide a “CONNECTED” experience by integrating smoothly with popular cloud-based applications like OneDrive for Business, SharePoint Online, Google Drive, Box, Dropbox, and MS Teams. This integration facilitates swift scanning and cloud upload, enabling remote execution of document jobs. Furthermore, SHARP prioritizes “SECURE” experience with these MFPs, offering a range of security features such as Data Encryption and Erase, BIOS Firmware security, LDAP and Active Directory integration, Image Job Log, Whitelisting, Data erasure at the end of the lease period, Optional Virus Detection, and Document Control.

In addition to the Monochrome series, SHARP has also introduced new models, BP-50C26T/BP-50C31T expanding upon its highly acclaimed Color series. With a large 10.1-inch capacitive touch panel, these MFPs offer exceptional color printing with true 1200 DPI resolution, ensuring businesses achieve striking and vibrant outputs, with copying and printing speeds upto 31 ppm (pages per minute). Utilizing the 100-sheet reversing single-pass feeder (RSPF), businesses can easily scan documents at speeds of up to 80 opm. This rapid scanning process ensures that businesses can digitize their documents swiftly and effectively, boosting productivity and workflow efficiency.In addition, these MFPs offer secure print access and advanced document management features, empowering businesses to enhance office productivity while ensuring the utmost data protection.

Catering to the specific needs of government organizations, SHARP’s new lineup also includes the BP-20C20ZT/BP20C25ZT/BP-30C25ZT entry & mid-level color MFPs. These MFPs deliver cost-effective and reliable color copying, printing & scanning solutions, ideal for government agencies that require quality outputs for various documentation needs. Designed to maximize efficiency and convenience, this MFP series delivers a speed range of 20 PPM to 25 PPM for both color and black & white printing. Equipped with a comprehensive set of features, it is specifically crafted to enhance your workflow and streamline operations.It is also one of the smallest A3 colour devices available, making it a preferred choice for smaller office cabins.

The newly launched SHARP’s MFPs are now available for purchase at SHARP’s offices and authorized dealerships across India. The new range of MFPs will be available for purchase at a starting price of INR 1,94,500 for the base color model. To learn more about these new printing solutions or to find a local dealer, please visit in.sharp

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Bridging the Protection Gap: Raghnall Commits to Inclusivity of Women Entrepreneurs through IFC-ILO #In4Women Community of Practice

Mumbai,14 June 2023Raghnall Insurance Broking & Risk Management, a premier insurance broking and risk advisory company, today announced that it has been selected as one of the 18 organizations across 13 countries to formally join the Women’s Insurance Market Community of Practice 2023-24 of International Finance Corporation (IFC) and International Labour Organization (ILO). Bhakti Dama, Senior Vice President of Products and Digital Business, will be leading this year-long community of practice (CoP)participation on behalf of Raghnall.

Women around the globe have rising incomes and increased purchasing power, but remain an underserved community across financial services. According to IFC’s SheforShield report, Insurance premium spent by women in India has the potential to be between $22 billion – $35 billion, approximately two to four times the estimated premium of $10 billion spent by women in 2013.

As a leading insurance organization, Raghnall is committed to increasing access to insurance coverage for women entrepreneurs in the MSME segment as a key objective of its latest initiative. Through the implementation of technology-driven solutions, Raghnall aims to enhance access to insurance, reduce costs and elevate the overall customer experience for women in MSME businesses.

As part of this CoP, Raghnall has committed to identifying the unique risks that women in the business face in India and structuring the Insurance offering to bridge that protection gap. Through a customer-centric approach, Raghnall is committed to empowering women entrepreneurs in MSME segment to protect themselves and their businesses, ultimately contributing to their long-term growth and success. With this project, Raghnall envisions a future where women entrepreneurs have access to the necessary resources and tools to build and sustain successful businesses through partnerships.

“At Raghnall, we are committed to empowering women entrepreneurs in MSME segment by bridging the protection gap through innovative insurance solutions. With our deep understanding of the Indian insurance market, coupled with our expertise in product innovation, risk management, and technology, we are uniquely positioned to drive this agenda. Our goal is to design human-centered solutions that are tailored to the unique needs of women entrepreneurs, such as flexible payment options, simplified claims processes, and 24/7 customer support. By leveraging technology, we can reach a wider audience and make insurance more accessible to those who need it most. We are dedicated to creating a more inclusive insurance industry that caters to the needs of women, and we are excited to be at the forefront of this important initiative.” said Amit Goel, Director & Principal Officer, Raghnall Insurance Broking.

Raghnall’s participation in the IFC-ILO Women’s Insurance Community of Practice can potentially have a significant social impact, especially in reducing the coverage gap for women entrepreneurs in general, including those who are part of MSME businesses. Women entrepreneurs have unique insurance needs that may not be adequately addressed by traditional insurance products.

Raghnall will collaborate with leading Insurers and ecosystem providers to meet their needs by designing innovative Insurance products with partner offerings leveraging advanced data analytics to develop microinsurance products that are affordable and accessible for small businesses, including women-owned businesses in rural areas.

The IFC-ILO Women’s Insurance Community of Practice — #In4Women — partnership is an important initiative for promoting financial inclusion and increasing access to insurance for women. Through the sharing of best practices and knowledge, Raghnall will design and deliver more effective insurance solutions that meet the unique needs of women, thereby contributing to a more equitable and inclusive society.

KORUM Mall Wraps up Spectacular Summer Fest for Kids, Leaving a Trail of Unforgettable Fun

Thane/ Mumbai 14th June 2023: KORUM Mall in Thane has once again set the bar high with its latest summer event that captured the hearts of families across the city. There was record-breaking participation by more than three and half thousand kids who partook in a variety of activities including wall-climbing, zip lining, sky cycling and edutainment workshops, among others leaving them buzzing with joy whilst discovering the thrill of real-life adventures. Transforming the conventional shopping experience into a nerve-racking adventure, the mall proudly unveiled the month-long “Largest Air-Conditioned Indoor Summer Bootcamp” for kids at the start of May 2023.

The sheer excitement surrounding this event was palpable, and it’s no wonder why. Kids were encouraged to embark on a real-life escapade within the mall’s air-conditioned confines while the parents conveniently focussed on shopping assured of utmost safety standards in the event. Some parents found the urge to shop irresistible considering the steal deals at a variety of brands like Zudio, Max, Reliance Fashion Factory, Fab India, Giordano, John Players, and Lee Cooper to name a few. KORUM is getting widely accepted as “The Food Destination of Thane” bearing in mind the assortment of delicacies at the food court and restaurants like Beer Café, Barbeque Nation, Urban Tadka, Pop Tates, Angrezi Patiala, and Coffee Culture. The upcoming 5K Sq. Ft. wine and dine brand “KOA” has already started creating a buzz in the city even before its unveiling.

KORUM Mall’s commitment to spreading joy among children extends far beyond the Indoor Bootcamp. Over the years, the mall has implemented a range of initiatives like “Eco Ganesha”, “Golden Dandiya”, “Dazzling Diwali” and “Christmas Fiesta” all aimed at creating a family-oriented haven that caters to the diverse needs of its visitors. From exciting celebrity events to engaging workshops and heart-warming community programs, KORUM Mall has consistently gone above and beyond to provide unforgettable experiences with a notable track record of organizing extravagant events.

Mr. Deva Jyotula – V.P. Retail, remarked on the resounding success “At KORUM Mall, we believe in creating immersive experiences that go beyond traditional shopping and this belief has won us 58 national and international awards. The essence of our Indoor Bootcamp lies in providing children with an adrenaline-charged adventure, where they can leave their gadgets behind and embrace real-life excitement. Summer is the perfect time to engage kids in fun-filled activities while giving families the opportunity to combine leisure, shopping, and entertainment experiences to create lasting memories. The event embodies our commitment to providing a family-oriented environment where happiness and fun take centre stage. Looking ahead, KORUM Mall is preparing to launch a series of exciting initiatives in the coming months. The “Largest Air-Conditioned Indoor Bootcamp” is just one example of KORUM Mall’s dedication to creating a remarkable experience for families.”

FGII launches a campaign to encourage the Power of Choice’

Mumbai; 13 June 2023: Future Generali India Insurance Company (FGII), one of India’s leading private general insurance players, has launched its D.I.Y Health #MakeYourChoice Campaign to encourage “The choice should be yours” proposition. The campaign comprises three videos of 45 seconds duration each, targeting different segments with relatable slice-of-life situations.

By allowing customers to exercise the ‘power of choice,’ Future Generali’s attempt is to give consumers the choice to be the architect of their health insurance needs. D.I.Y Health gives consumers a chance to customise their health policy such that its best suited to their health goals and provides maximum value for their investment. Corresponding to this first of its kind initiative in the industry, the D.I.Y Health #MakeYourChoice Campaign has been designed as a celebration of choice and the flexibility it provides. It is brought alive through three unique films highlighting an important feature and cohort, with each telling a simple story of choice and why it matters.

FGII has created an advertisement that allows insurance agents to customise and include their contact information in the ad, which features charismatic Aparshakti Khurana or the talented Masaba Gupta. A special microsite has been developed by FGII that enables agents to create their own personalised ads in a few simple steps. Taking D.I.Y Health’s modularity feature to the next level, the microsite enables agents to connect with customers in a more personalised and interactive manner. Thus, advancing the concept of customisation that gives the power of personalisation to the customers.

Ruchika Malhan Varma, Chief Marketing Officer, Future Generali India Insurance Company, said, “As a ‘Lifetime partner’ to our customers, we remain heavily invested in understanding their evolving needs and providing them with innovative solutions that address them. Our customer insight bought forth a growing need for customization and the ability to design a policy suited to the unique health needs of each individual. This motivated us to create a proposition with comprehensive features that helps customers pick and choose from a wide array of features comprising 17 base features and 20 optional product features to choose from as part of our D.I.Y Health policy.

She further adds “Our campaign celebrates the element of choice for our customer be it in life or insurance. Crafted around unique insights, it draws parallels between the life of the user and the most relevant health insurance feature to them, in a way that resonates with the viewer immediately.”

Kapil Ojha, Executive Creative Director, Mullen Lintas, said, “What good is a choice if it isn’t yours and yours alone? This is where we wanted to steer the conversation with this campaign. Because D.I.Y Health aptly gives you that level of power to choose. Also, we realized that each of the choice components that one can add or drop in the insurance spoke to different people across various life stages. Hence, to push the relatability quotient further, we crafted multiple insightful stories with situations and examples that I am sure most people may have definitely come across at some point in their own lives.”

The three films

The three stories celebrate individuals who seek to exercise their power of choice and not just go with the flow – whether in life or while buying insurance. The films have been accentuated by a very powerful yet minimal background score – adding the right emotion to the light-hearted tone of the campaign.

First film: Choose or Drop Critical Illness Booster
The film showcases a middle-aged confident modern woman embracing her health and fitness priorities.

Second film: Choose or Drop Maternity Benefit
The film celebrates the choices of a young married couple who have decided to not have children. The plot revolves around a relatable conversation between a couple before attending a family function.

Third film: Choose or Drop Accident Booster

The film showcases an accident-prone brother and a concerned sister. A quirky situational take that in understanding that some people are accident prone, and thus an accident booster is appropriate for them.

For more information about the campaign and to explore the range of customisable health insurance plans,

please visit https://general.futuregenerali.in/health-insurance/diy-health-insurance

Influencer couple Unnati and Manav all set to dish out love and entertainment in the new episode of By Invite Only

Manav

Mumbai, 13th June 2023: Social Media’s favorite couple and Manav Chhabra, are all set to make us gush in awe and admiration at Amazon miniTVs, chat show By Invite Only. The streaming service dropped the promo of their latest episode which will catch the mesmerizing couple talking and spilling the beans about their working compatibility, relationship, and their friend circle.

Giving a sneak peek of the entertaining episode, the promo unfolds and reveals how viewers are in for a lot of fun, laughter and definitely love. During a point of conversation Manav spoke about the equation with his other creator friends, “See all of my friends are in the same management, so what can I say!! They are like family”.

Flipping the episode into a wild pause, Renil asked Unnati to choose between Sanket and Tanzeel to which Manav quickly replied (jokingly) by cutting him off, “Won’t let that happen.”

Unnati sharing her experience of being part of the show said, “Being here with Manav is fun and comforting. We do almost everything together, from content to shoots we have grown together, so being here on this show with him feels amazing. It felt good and exciting to have a talk with Renil, didn’t even feel like it was a chat show. It is different, a good different definitely.”

“I was a little nervous to be honest, but as soon as I entered the sets, the vibe was so fun and chilled. By Invite Only has got that whole energy to bring you at ease and with Unnati by my side, it was an amazing experience. I had fun with Renil for sure, though teaching him Punjabi is definitely a tough nut to crack.” Manav added.

By Invite Only, hosted by Renil Abraham, is a talk show produced by The Zoom Studios and the latest episode will premiere on 13 June 2023, on Amazon miniTV for free, available within Amazon’s shopping app and Fire TV.