Category business

Mumbai,7th June 2023 In a whirlwind of audio fantasies, audio series has achieved a remarkable feat. Pocket FM’s six fantasy audio series with its gripping storytelling have conquered their spots in IMDb’s coveted Top 50 Fantasy Podcast Series. This index serves as the ultimate yardstick for exceptional fantastical tales. Besides, these were the only Indian inclusion in this global listings.

Pocket FM’s remarkable audio series have made a strong impression on audiences. ‘Number Zero’ stands out at an impressive 12th spot, immersing listeners in its unique storytelling. Following closely behind is ‘Hiss – Rebirth of a Destroyer’ at the 14th spot, captivating with its gripping narrative. ‘Mahabali Mayank’ weaves enchanting mythological elements, securing the 16th spot, while ‘Super Yoddha’ finds popularity among fantasy enthusiasts at the 24th spot. The ‘Immortal Warrior’ and ‘Aflatoon Daddy’ claim the 38th and 40th spots, showcasing Pocket FM’s diverse and captivating content.

S. Sridhar, the accomplished writer behind ‘Super Yoddha,’ expressed immense joy at the resounding success of the audio series. “I’m overjoyed as a writer to see ‘Super Yoddha’ reach the top ranks of the fantasy podcast list on IMDb. It’s incredibly rewarding to know that our hard work is being recognized and appreciated. This achievement strengthens our dedication to providing outstanding content and showcases the remarkable talent and creativity in the Indian audio entertainment industry. I want to express my heartfelt thanks to our loyal listeners for their unwavering support and gratitude to Pocket FM for their consistent backing. With this accomplishment, we’re even more inspired to bring our audience even more captivating and engaging experiences.”

Other notable podcasts included ‘The Sandman’ at the numero-uno spot, ‘The Batman Audio Adventures’ at the 2nd spot, ‘Batman Unburied’ at the 3rd spot, ‘Marvel’s Wastelanders’ at the 4th spot, ‘Marvel’s Wastelanders Hawkeye’ at the 5th spot, ‘Intra Quest’ at the 13th spot, ‘Birds of Empire’ at the 14th spot, ‘Bookbukners’ at the 23rd spot.

New Delhi,7th June 2023 PURE, a leading electric two-wheeler company dedicated to sustainable mobility solutions, is pleased to announce its partnership with SIDBI (Small Industries Development Bank of India) to deploy 20,000 electric two-wheelers (EV 2W) nationwide.

At the event hosted by SIDBI and World Bank India, PURE was honored to be chosen as a pioneering partner in the EVOLUTION program, enabling the deployment of 50,000 leased vehicles to aggregators and facilitating the seamless and sustainable adoption of electric vehicles.

PURE’s diverse range of commute segment vehicles, including the ETrance NEO, ePluto 7G, and ecoDryft models, have been impaneled for this ambitious initiative. Moreover, PURE has secured empanelment with IDBI, enabling easy fleet financing solutions for customers. This partnership aims to simplify the process of fleet acquisition, further encouraging the transition to sustainable transportation options.

Highlighting this milestone, Mr. Rohit Vadera, Co-Founder and Chief Executive Officer, PURE EV, said, “I am thrilled to announce a significant milestone for PURE as we have been impanelled as an eligible OEM for EVOLVE-RSP/ EV4W scheme with SIDBI (Small Industries Development Bank of India) to deploy 20,000 electric two-wheelers (EV 2W) across India. This strategic collaboration not only reinforces our commitment to sustainable mobility but also positions us as a key player in driving the adoption of electric vehicles (EVs) nationwide.

The esteemed recognition validates PURE’s commitment to transforming the transportation landscape by embracing clean and green mobility. With the generous financial support from SIDBI, we have the opportunity to make a substantial impact on the B2B and fleet segments”.

PURE EV has been expanding its product portfolio which is available via their 130+ exclusive dealerships across Pan India. The company plans to further expand its footprint across 300 cities by the end of 2023.

Bangalore —7th June 2023—Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), today announced the general availability of Amazon Security Lake, a service that automatically centralizes an organization’s security data from across their AWS environments, leading SaaS providers, on-premises environments, and cloud sources into a purpose-built data lake, so customers can act on security data faster and simplify security data management across hybrid and multicloud environments. Amazon Security Lake converts and conforms incoming security data to the Open Cybersecurity Schema Framework (OCSF) open standard, making it easier for security teams to automatically collect, combine, and analyze security data from more than 80 sources, including AWS, security partners, and analytics providers. Amazon Security Lake is part of a broad set of AWS Cloud security services that build on AWS’s secure infrastructure to help make it the most flexible and secure cloud trusted by millions of customers, including some of the most security-sensitive organizations, and is supported by a broad community of security partners to help customers elevate their security in the cloud. Amazon Security Lake aggregates and optimizes large volumes of disparate log and event data to enable faster threat detection, investigation, and response so organizations can effectively address potential issues quickly, using their preferred analytics tools. To get started with Amazon Security Lake, visit https://aws.amazon.com/security-lake.

“Security has been our top priority since the very beginning, when we were designing to meet the needs of the most security-sensitive organizations,” said Jon Ramsey, vice president for Security Services at AWS. “We also know that customers need trusted partners to extend the benefits of the cloud and make sure their organizations are secure end-to-end. With more than 80 sources providing data to Amazon Security Lake, security teams can achieve greater visibility into potential security threats and how to respond to them, further protecting the workloads, applications, and data that are critical to driving business forward.”

Customers want to proactively identify, assess, and respond to potential threats and vulnerabilities. To do this, most organizations rely on log and event data from many different sources (e.g., applications, firewalls, and identity systems) running in the cloud and on premises, each using a different data format. Uncovering security-related insights, like unauthorized external data transfers or malware installations on employee devices, means organizations must aggregate and normalize security data into a consistent schema. Once the data is formatted consistently, customers can analyze it and understand the current level of vulnerability, and then correlate and monitor threats for improved observability. Customers typically use different security solutions to address specific use cases, such as incident response and security analytics. This often means they are duplicating and processing the same data multiple times because each solution has its own data stores and format. Running multiple security solutions is costly and slows down security teams’ ability to detect and respond to issues. To monitor new users, tools, and data sources, security teams must manage a complex set of data access rules and security policies to track how data is used while ensuring that employees can still access the information needed to do their jobs. Some security teams create a central repository for all of their security data in a data lake, but these systems require specialized skills and can take months to build due to the large amounts of data, which can run into petabyte scale, from different sources.

Amazon Security Lake is a purpose-built security data lake that enables customers to aggregate, normalize, and store data so they can respond to security events faster, simplify compliance monitoring and reporting, and unify security data management across hybrid and multicloud environments. The service builds the security data lake using Amazon Simple Storage Service (Amazon S3) and AWS Lake Formation to automatically set up security data lake infrastructure in a customer’s AWS account, providing full control and ownership over security data. To help customers achieve end-to-end security, the AWS Marketplace includes thousands of security solutions. Customers can integrate powerful technology from a wide portfolio of integrated services and partner solutions that can be customized, automated, and scaled to achieve the appropriate level of security for their organizations. With just a few steps, customers can easily create a data lake that collects security data from sources like Amazon VPC Flow Logs and AWS CloudTrail, third-party sources like Splunk, CrowdStrike, Datadog, and Cribl, and their own sources of data. All security data in Amazon Security Lake conforms to the OCSF schema, making it simpler to conduct security investigations with a single, unified view. Customers can use their preferred security and analytics tools, including Amazon Athena, Amazon OpenSearch Service, and Amazon SageMaker, along with leading third-party solutions, to capture broader and deeper analytics quickly and easily.

Amazon Security Lake is generally available today in US East (Ohio), US East (N. Virginia), US West (Oregon), Asia Pacific (Singapore), Asia Pacific (Sydney), Asia Pacific (Tokyo), Europe (Frankfurt), Europe (Ireland), Europe (London), and South America (São Paulo) with availability in additional AWS Regions coming soon.

Cribl makes open observability a reality for today’s tech professionals. Cribl’s vendor-agnostic observability product suite gives customers flexibility to route and process data at scale from any source to any destination within their data infrastructure. “With the explosion of data and the rapidly evolving security landscape, security teams are challenged to continuously monitor, detect, respond to, and mitigate threats,” said Clint Sharp, co-founder and CEO at Cribl. “Through our integration with Amazon Security Lake, we are excited to provide AWS customers the flexibility to ingest data from third-party sources, transform it to OCSF, then route it to Amazon Security Lake and additional OCSF-enabled tools for enhanced ability to detect and respond to threats. This integration streamlines the process of federated search-in-place queries and selective routing of crucial data to any analytics platform, making it more convenient for customers to use and faster to capture deeper insights.”

CrowdStrike is a global cybersecurity leader with one of the world’s most advanced cloud-native platforms for protecting critical areas of enterprise risk—endpoints and cloud workloads, identity, and data. “Stopping breaches requires organizations to break down the silos that exist across their security and technology stack,” said Daniel Bernard, chief business officer at CrowdStrike. “We have noticed a growing trend among customers who correlate CrowdStrike Falcon telemetry with other security data. As a member of OCSF and a long-time AWS Partner, CrowdStrike enables enriched telemetry from the CrowdStrike Falcon platform to Amazon Security Lake. This delivers superior visibility and protection against modern threats, empowering security teams to leverage this information in their security solutions.”

Datadog is a monitoring and security platform for cloud applications. “By providing security teams with in-depth contextual insights and advanced analytics, we can enhance their ability to address and reduce false positives,” said Pierre Betouin, senior vice president of Security Products at Datadog. “The integration between Amazon Security Lake and Datadog platform enables teams to route critical customer logs, including AWS, on-premises, and SAAS logs, to the Datadog Cloud SIEM. This integration provides users with contextual information that helps reduce false positives and enables rapid threat detection and prioritization.”

Jumia is a leading e-commerce platform in Africa, offering customers across the continent a wide range of products and services through its marketplace. “We find Amazon Security Lake to be an indispensable asset that improves our overall security posture and are excited the service is now generally available,” said Pedro Fangueiro, CISO at Jumia. “Amazon Security Lake significantly streamlines our security operations, allowing our teams to efficiently tackle security monitoring use cases, ultimately fortifying our workloads, applications, and data. Amazon Security Lake helps us reduce administrative overhead in critical environments, enabling us to focus on tasks with the highest value to our business.”

Novozymes is a global biotechnology company specializing in the research, development, and production of industrial enzymes, microorganisms, and bio-pharmaceutical ingredients to help businesses grow sustainably, safeguard the planet’s resources, and improve the quality of life for people around the world. “Managing and analyzing security logs and findings for CloudTrail, VPC, Route53, and AWS Security Hub across our hybrid enterprise posed a significant challenge,” said Jacob Kofod, Cloud Architect for Novozymes. “We started using Amazon Security Lake to help us normalize the security logs and findings, and enables us to swiftly and accurately feed this information to a SIEM with minimal operational overhead. Amazon Security Lake will help Novozymes spend more time on more impactful work like safeguarding the planet’s resources.”

SentinelOne provides AI-powered cybersecurity to prevent threats, reduce risk, and safeguard organizations by providing protection across cloud, endpoints, identity, and data. “Traditional threat hunting and investigations are often challenging and time consuming. The diverse telemetry and log events required for analysis are scattered across various sources, formats, and tools, creating silos that hinder efficiency and effectiveness,” said Jane Wong, senior vice president of Product Management at SentinelOne. “Through our integration with Amazon Security Lake and leveraging the OCSF schema, customers can now ingest, query, and analyze normalized telemetry within SentinelOne’s Singularity Platform. This streamlined process greatly reduces complexity and enhances efficiency in threat investigations, enabling a unified data source that automatically correlates events, empowering automated correlations of events to reconstruction threats from inception to resolution.”

Splunk is a leading technology company specializing in cybersecurity and observability solutions dedicated to fostering a safer and more resilient digital world. “Splunk is honored to be an AWS launch partner for Amazon Security Lake and a valued member of the Steering Committee for the OCSF project, which aims to establish an open schema for data normalization within the cybersecurity community,” said Mike Horn, senior vice president and general manager of Security at Splunk. “The integration between Splunk and Amazon Security Lake enables customers to store their data in one unified format, OCSF. This integration not only enhances their ability to accelerate threat detection and investigation of AWS data, but also helps them ensure their compliance with data retention and regulatory requirements.”

Volkswagen Financial Services is a division of Volkswagen AG represented across the world through many different companies in the business segments of banking, leasing, insurance and services, mobility and payment. “Amazon Security Lake makes it easy to centralize all of our security-related log and findings data into a single data lake, providing us with a comprehensive overview,” said Crispin Weißfuß, head of AWS Managed Platform Services at Volkswagen Financial Services. “This has made it easier for us to address a variety of security monitoring use cases and improve the protection of our workloads, applications, and data.”

Wiz is a cybersecurity startup with a mission to help organizations create secure cloud environments that accelerate their business. “Obtaining deeper insights from security data is imperative for organizations to effectively prioritize critical issues,” said Yinon Costica, vice president of Product and co-founder at Wiz. “Through our integration with Amazon Security Lake, we not only provide those critical insights, but also improve cloud security data sharing, enabling customers to better correlate and leverage issues internally. This integration breaks down security product silos, allowing customers to prioritize security issues, query security analytics, and gain greater visibility into their overall security posture.”

Let’s be real, we all press the snooze button every now and then have no time for makeup. Or other times just want to keep it simple and cute. And magical. For times like this, we present Colorbar’s Sinful Lip N Cheek Tint. It’s like a crème dream that effortlessly glides onto your skin, giving you a subtle flush of colour that screams effortless chic, even in this scorching heat. And here’s the best part—it’s not just a 2-in-1 dynamo, it’s also a sustainable choice that aligns with your eco-conscious lifestyle.

Now, let’s talk texture. This tint comes with a mousse-like consistency that transforms into an ultra-thin, featherweight powder-like and soft matte finish that lasts for an impressive 10 hours. It’s like a little touch of magic for your skin! Enriched with skin-loving ingredients like Vitamin E, Olive Oil, Coconut Oil, and Shea Butter, it not only adds a touch of color but also hydrates, nourishes, and soothes your skin. By adding this luxurious and silky tint to your make-up routine, indulge your skin in a pampering experience that will leave it thanking you at the end of the day.

The Lip n Cheek Mousse Tint is available in a delightful array of 10 irresistible shades straight from the World of Sinful each priced at INR 1200. Whether you’re feeling daring or seeking a more subtle hue, there’s something for everyone. So go ahead and unleash your inner magic with this new addition under the house of Colorbar. The range is also available across all Colorbar stores and counters in India. You can get your hands on them at www.colorbarcosmetics.com too.

Mumbai, 7th June 2023 It’s time to put on your dancing shoes and get into the right grooves as India’s favorite dance reality show, Dance+ is set to return and entertain audiences with its new Season, exclusively only on Disney+ Hotstar. The most iconic and uber-cool dance reality show welcomes back ace director-choreographer Remo D’Souza as the super Judge.

Talking about the season of Dance+, Remo D’Souza said, “Dance+ is like my second home and I am happy to be back here each time. Every year, the talent we get on the show grows phenomenally and it makes me proud to see this level of love and passion for the art of dance in today’s generation. In this new season on Disney+ Hotstar, we will showcase the future of dance and I am confident that what India imagines as the dance of tomorrow is what Dance + will showcase today.”

Noida, 7th June 2023: Spectrum Metro, a dynamic and sprawling commercial complex, proudly announces the presence of an impressive lineup of brands that have chosen its vibrant Noida high street as their operational base. This roster includes renowned names such as Unicorn Apple, Liberty, MIA by Tanishq, Baskin Robbins, Laal Zari, Precision Optics, Bling Child, Brand Club, Drink and Dine, The Fat Tiger, Kulhad Biryani, Flavours, Yum Yum Hot Dog, Yum Yum Corns, Gamme, Oye Toys, and Games Trade.

Strategically located in the heart of Central Noida, Spectrum Metro offers exceptional connectivity to Noida, Greater Noida, and Delhi. Situated adjacent to the Blue and Aqua lines of the Metro network, it provides convenient access to transportation options. Moreover, the high street’s proximity to a 60-meter-wide road seamlessly connects it to the Noida Expressway and NH-24, further enhancing its accessibility.

“We are thrilled to present Spectrum Metro as a one-of-a-kind retail and lifestyle destination in Central Noida. With its strategic location, exceptional connectivity, and an impressive lineup of brands, we aim to provide a vibrant and convenient shopping experience to our discerning patrons,” said Mr. Ajendra Singh, VP-Sales & Marketing, spokesperson for Spectrum Metro.

“We look forward to continually enhancing the shopping and lifestyle experience for our valued patrons through our commitment to quality and innovation and invite everyone to explore the endless possibilities and indulge in a world-class shopping experience at Spectrum Metro in Noida,” he added.

Spanning across a vast expanse of 15 acres, Spectrum Metro captivates visitors with its four-side open high street design and multiple entry and exit points, ensuring effortless accessibility and unparalleled visibility. The high street features block A, B, C, D, and E, boasting a total carpet area of approximately 9,000 sq ft (approx. 17,500 sq ft super area). This prime location amidst premium and luxury residential hubs creates a bustling hub with a captive audience of over 800,000 families.

Spectrum Metro is more than just a shopping centre. It is an ideal destination for those seeking a unique and comprehensive experience. It is home to a variety of leading retailers, including Spar Hypermarket, Reliance Digital, Domino’s, Starbucks, Raymond’s, and many others. Spectrum Metro’s USP lies in its impressive 1-kilometer-long frontage, which ensures maximum visibility and attracts a large number of visitors.

Beyond retail, Spectrum Metro offers a range of amenities and facilities to cater to various needs. The complex features multiplexes, food and bar areas, luxurious serviced apartments, and ample parking facilities, ensuring a comfortable and enjoyable experience for all visitors.

As Spectrum Metro continues to attract renowned brands, it remains committed to expanding its offerings to meet its customers’ evolving needs and preferences.

Spectrum Metro is a leading commercial complex in Noida, offering a diverse range of retail shops, office spaces, multiplexes, food and bar areas, and luxurious serviced apartments. Spanning 15 acres, the high street is strategically located in central Noida, providing exceptional connectivity and boasting a captive audience. With its impressive lineup of brands and unparalleled visibility, Spectrum Metro aims to provide visitors with an exceptional shopping and lifestyle experience.

Vegas Mall, Dwarka, one of Delhi’s most prestigious shopping and entertainment destinations, took an eco-friendly approach to celebrating World Environment Day on the 4th and 5th of June, 2023. The mall hosted a series of engaging activities and workshops aimed at promoting environmental consciousness and sustainable living.

The event featured engaging activities, workshops, and expert speakers sharing their views, aimed at promoting environmental awareness and sustainable practices. From the captivating “Plant Chess” to interactive workshops on composting and recycling, participants embraced the mall’s commitment to sustainability. Participants were treated to a unique experience called “Date with Greens,” immersing them in the beauty of nature within the mall’s premises.

These engaging activities allowed visitors to connect with green spaces and appreciate the importance of environmental preservation. In addition, a soil mixing session captured the attention of gardening enthusiasts. Participants learned the art of creating nutrient-rich soil blends and understanding the importance of healthy soil for plant growth and ecosystem sustainability.

Mr. Ravinder Choudhary, VP, Vegas Mall, said, “We are thrilled by the tremendous turnout and positive feedback we received for our World Environment Day celebrations at Vegas Mall. Our team has poured their heart and soul into organising this event, driven by a shared love for our planet. We firmly believe that through collective action and education, we can create a positive impact and preserve the beauty of our environment for future generations. I am immensely proud to be a part of this movement, and I am excited to continue fostering a greener, more sustainable future for all.”

Mumbai, 7th June 2023: Motorola, an iconic global brand and India’s best 5G smartphone brand brings the highly anticipated Motorola Razor 40 series to India. The Motorola Razr 40 series will soon be available for customers across India on Amazon. and other retail partners.

The Motorola Razr 40 promises to be a game-changer with each feature of the smartphone carefully crafted to meet the needs of modern customers seeking a premium smartphone experience amalgamating style and cutting-edge technology.

Sharing his comments, Mr. Prashanth Mani, Executive Director, Asia-Pacific, Motorola said “Motorola razr 40 series bring the best of foldable technology to life with the perfect fusion of disruptive innovation and bespoke design. We are excited to bring this disruptive smartphone series to customers across India on Amazon.in and other retail partners. This approach will enable us to reach newer, high-affinity audiences and deliver an unparalleled user experience. We are excited about this upcoming launch and look forward to unveiling the motorola razr 40 series in India.”

Sharing his views Mr. Ranjit Babu, Director – Wireless & Home Entertainment, Amazon India said, “We are excited to introduce the highly-anticipated motorola razr 40 series in India for our customers. With its iconic foldable design and powerful features, the Motorola Razor 40 series promises to redefine the smartphone experience. With this new addition, we continue to build a strong portfolio in the smartphones category, providing customers with a vast selection across price points and an unmatched shopping experience.”

The Motorola razr 40 series will be available on Amazon.in, Reliance Digital stores and other leading retail outlets in India. The devices will also be available on Motorola. in.

Stay tuned for further updates on the availability and pricing of the Motorola razr 40 and razr 40 Ultra as we embark on this innovative journey. Prepare to witness a new era in smartphone technology that will redefine the way we communicate, connect, and create.

Chennai, 7th June 2023 – MGM Healthcare, a leading multi-specialty quaternary care hospital in Chennai, proudly inaugurated the “New Tree for New Life” initiative today, in collaboration with the environmental sustainability NGO, ‘Seerakku.’ The initiative aims to plant one tree for babies born in MGM Healthcare and In this first instalment about 300 trees are being planted. These tree saplings were planted in the vacant land belonging to Chennai corporation on Greams Road, BSNL Office. Through the ongoing initiative more tree saplings will be planted in the areas which are suitable for creating green spaces in the city. Thiru. Ezhilan Naganathan Thousand Lights MLA, graced the occasion and inaugurated the plantation drive along with Dr. Urjita Rajagopalan, director, MGM Healthcare and Ms. M A.Nandhini, B.A.B.L.M.C, Councillor, Greater Chennai Corporation and Thiru. C.V. Vinod, Chief General Manager, BSNL, TN Circle.

Parents of each child born in MGM Healthcare planted the tree saplings in their designated pit, around 300 tree saplings were planted in the open ground in Greams road (Income Tax Office BSNL, No.16, Greams Rd, Thousand Lights West, Thousand Lights, Chennai – 600006).

Each sapling represents a different native tree species carefully selected to thrive in the local ecosystem:

• · Malai Vembu (Melaleuca leucadendron)
• · Mahogany (Swietenia mahagoni)
• · Vembu (Azadirachta indica)
• · Senbagam (Mimusops elengi)
• · Vilvam (Aegle marmelos)
• · Pala Palam (Manilkara hexandra)
• · Puvarasam (Thespesia populnea)
• · Gulmohar (Delonix regia)

MGM Healthcare believes in the profound connection between human health and a sustainable environment. The “New Tree for New Life” campaign aligns with our commitment to not only provide exceptional medical care but also contribute to the welfare of the community and the planet.

Speaking about the initiative Dr. Urjita Rajagopalan, director, MGM Healthcare, said, “It is necessary to understand what actions would change or offset our carbon footprint. There are several, but one of the most influential is the planting of trees, since it reduces the increase of carbon dioxide in the atmosphere. Through this initiative, we are sowing the seed of responsibility in every child for whom we are planting the saplings today. We hope to drive the message of creating a carbon neutral generation.”

“We are thrilled to launch the ‘New Tree for New Life’ campaign in collaboration with ‘Seerakku’ NGO,” said Mr. Harish Manian, CEO, MGM Healthcare said, “By planting tree saplings for every new life born in our hospital, we aim to create a greener and healthier future for generations to come. We are happy to collaborated with ‘Seerakku’ for making this initiative a reality.”

By nurturing these trees, MGM Healthcare aims to make a positive impact on the environment, mitigate climate change, and enhance the overall well-being of the community. The “New Tree for New Life” campaign symbolizes the hospital’s commitment to sustainable practices and its dedication to giving back to society.

Mumbai, 7th June 2023: Scaler (by InterviewBit), one of the fastest-growing tech education startups, today announced its association with the online video streaming platform Disney+ Hotstar as an official partner for the marquee World Test Championship (WTC) Final between India and Australia from 07 to 11th June 2023. Through this association, the edtech startup aims to garner around 50 million cumulative impressions (the campaign will be played multiple times during the duration of the event) for the edtech’s latest brand film that urges working professionals to be self-driven in their hungry pursuit for skill-based career growth.

Since its inception, Scaler’s marketing efforts have systematically targeted its niche audience of working tech and IT professionals in a deliberate manner to ensure maximum impact at a fraction of the astronomical marketing costs cited by its peers. With an emphasis on clutter-breaking messaging and adopting a digital-first approach to reach its potential learner community, Scaler has launched some of the most thought-provoking campaigns, challenging the status quo when it comes to how techies learn and build their careers.

Backed by the success of its most memorable campaign on skills-trumping degrees, Scaler’s BTL approach has served it well with channels such as OTT, YouTube, social media engagement activities, and other content collaborations across genres and geographies. Hence, even as the brand bets on more significant sporting events like cricket for more exhaustive canvassing, its association is with an OTT platform and app, as the latter emerges as the default choice of young aspiring techies and working professionals. The brand has previously collaborated with Disney+Hotstar as an Associate Sponsor to promote its marketing campaign during the Asia Cup.

“We are delighted to announce our strategic partnership with Disney+ Hotstar for the much-anticipated Final between India and Australia. This collaboration marks a pivotal step in Scaler’s evolving brand-marketing journey as we move beyond the safe harbour of our minimal investment for a maximum-impact approach. Our goal is to enhance visibility for the brand by aligning with niche sporting events that reach our desired demographic,” says Rahul Karthikeyan, Chief Marketing Officer Scaler & InterviewBit.

“As we continue to expand our learner base, impactful associations with high-decibel sporting events, such as cricket, will help instantly create the desired brand awareness amidst a much wider audience. We look forward to a captivating match and creating a memorable experience for all cricket enthusiasts,” he added.

Over the years, most brands have relied heavily on brand ambassadors to appeal to their audiences. However, since most upskilling programs target a specific audience that is well-informed and part of the decision-making process, only a few brands have built a niche. In 2022, Scaler announced a 100 crore investment in digital marketing to capture the minds of young and aspiring techies through their medium of choice. On the back of its sustainable, low-cash-burn principle, Scaler has observed a 100% increase in enrolment inquiries for its online programs and a staggering 200% increase in the time spent by existing learners on the platform.

Scaler’s BTL approach, which includes strategic partnerships with creators and influencers such as Alright, Ankur Warikoo, JordIndian, RVCJ, TVF, and more, has helped the brand optimise costs while yielding positive outcomes. In 2022, the brand successfully produced two popular Telugu, Marathi web series, and a regional language movie, generating millions of views per episode on YouTube. Additionally, collaborations with prominent regional influencers such as Parithabangal and Prafull MBA Chai Wala have further elevated the brand’s presence in specific regions experiencing growing upskilling demand.