Category business

Mumbai,19th May 2023 – BPCL, a leading player in the energy industry, has entered into a strategic Memorandum of Understanding (MOU) with Aspen Technology Inc., USA. This partnership aims to integrate Aspen Tech’s process simulation solution with BPCL’s BPMARRK® software, enabling the generation of complete assay data within a fraction of the time it would traditionally take using laboratory methods. Assay, a comprehensive chemical analysis of crude oil, plays a vital role in predicting the volume and quality of refined products resulting from refining processes.

The groundbreaking BPMARRK® technology predicts a detailed Crude Oil Assay for any unknown crude oil within an impressive timeframe of 2 to 5 minutes, utilizing just four physical parameters as input. By providing comprehensive crude characteristics, the tool empowers refiners to anticipate the volume and quality of refined products with utmost accuracy.

During the MOU signing event, BPCL also unveiled K Model®, an innovative web-based software that enables swift and precise prediction of crude oil blend compatibility and optimization for any number of crude oils within minutes. K Model® empowers refiners to select the most suitable crude oil blend based on economics, availability, and processing feasibility in real-time. This allows for simultaneous evaluation of multiple blend options, enabling optimal decision-making.

Mr. Sanjay Khanna, Director (Refineries), BPCL, delivered a remote address to the attending audience. In his speech, he stated that, “Refiners often process mix of crude oils, for which accurate assay is not available on real-time basis. Variations in crude quality as well as lack of reliable crude assay information makes the task of real-time optimization extremely challenging if not impossible. BPMARRK® generates the entire assay within one hour as compared to several weeks through conventional laboratory methods, and it predicts detailed Crude Oil Assay with more than 500 data information of any unknown crude oil within 2-5 minutes making it extremely useful for real-time applications.”

Further, Dr. Ravi Kumar V., Head (R&D), BPCL said, “BPMARRK® will benefit our community of users with faster and more accurate decision-making for the characterization of crudes and maximize the refinery profitability.”

Sunil Patil, Senior Director, Solution Consulting at AspenTech, said: “AspenTech is pleased to expand its long-standing partnership with BPCL to ensure operational excellence and generate sustainability advances from more informed feedstock selections and value additions to its accurate processing in crude distillation units. In addition, the integrated solution will enable real-time decisions in response to changing operating conditions.”

Combining the power of BPMARRK® with Aspen Technology’s digital twin models, this collaboration is set to revolutionize crude oil sourcing and real-time optimization. The integrated solution can be seamlessly implemented in any refinery configuration, empowering real-time applications across the industry.

K Model® – another major initiative from BPCL – brings unique capabilities in predicting crude oil blend compatibility, thereby significantly impacting profit margins for refiners dealing with large crude mix parcels. Refiners processing mix parcels comprising 4 to 10 crude oils from different sources will find K Model® indispensable, as it allows for the selection of crude mix parcels with more constituents, ultimately increasing overall profitability.

BPCL remains committed to adopting cutting-edge technology solutions to enhance refinery operations, ensuring optimal performance, profitability, and environmental responsibility. The integration of K Model® and BPMARRK® digital twin models in Aspen online interfaces marks a transformative milestone in crude oil sourcing and real-time optimization.

Bengaluru, 19th May 2023: Myntra, India’s leading destination for fashion, beauty, and lifestyle, has introduced a revolutionary feature on the platform, called ‘My Stylist’, an AI powered end-to-end automated personal style guide for its customers. This unique concept is set to revolutionize shopping for fashion and lifestyle at large, with the digital style assistant recommending the right outfits and suggesting a complete look to the users. Ahead of the 18th edition of the highly-anticipated End of Reason Sale (EORS), its biannual fashion event, Myntra is all set to cater to the outfit styling aspirations of shoppers like never before and taking fashion to the next level with this next-gen product discovery and purchasing feature.

‘My Stylist’ has been created to tackle the daunting task of putting together the perfect outfit. Styling requires a deep understanding of a broad range of properties including colour, shape, pattern and fabric, along with awareness of current fashion trends and an individual’s style preferences, to be able to get that perfect outfit. ‘My Stylist’ fulfills these requirements of customers in a way that is scalable, automated, customisable and in real-time. ‘My Stylist’ utilizes Artificial Intelligence to offer customers complete shoppable outfit recommendations based on four different factors: uploaded images from their offline wardrobes, their purchase history on the app, browsing history on the app, and what’s currently trending on the platform, thus giving instant access to styling options and enhancing their shopping experience, making it visual, fun and instantly gratifying.

The pioneering product has been developed in-house and will be unique to the platform, while also being a one-of-its-kind offering at this scale in the Indian e-commerce fashion ecosystem. The feature throws recommendations from ~4.5 lakh styles from the fashion and lifestyle categories currently, which includes all topwear, bottomwear, footwear and accessories. Since the launch of the feature, ‘My Stylist’ has witnessed good adoption. It is currently the highest used feature on the floating action button or ‘M-Explore’ on the homepage of the app, with a high engagement rate and click through rate (CTR) of over 65%. The company expects nearly ~80% of its customers to engage with recommendations from ‘My Stylist’ feature on trial by the end of this year.

How customers can use ‘My Stylist’

For customers who have shopped before on Myntra, My Stylist helps them find and shop for a complete look based on any apparel product they bought recently on the app, recently browsed products, or popular outfits on the platform based on which outfits are generating maximum engagement from users. For new customers, the feature also enables them to upload images of any product from their offline wardrobe, and get pairing ideas. New and existing users can also play around with the feature by taking a picture or uploading an image from their phone gallery of any offline product from their wardrobe and checking out pairing ideas to complete an outfit. The feature lets users ‘shop the entire look’ at the click of a button.

The Tech Behind My Stylist

Myntra’s in-house artificial intelligence (AI) technology, machine learning (ML) models and computer vision algorithms, along with expertise of subject matter experts in curation and styling, is used to power My Stylist’s ‘Fashion Object Detection’, ‘Image Search’, and ‘Outfit Recommendations’ features. These aspects use an AI algorithm that taps into the platform’s catalogue data via deep convolutional neural networks and is also trained using a Bi-LTSM model that expands dataset from Myntra’s catalogue, which enables the feature to handle a high-volume of requests.

Introducing the ‘My Stylist’ feature, Raghu Krishnananda, Chief Product and Technology Officer, Myntra, said, “ The launch of ‘My Stylist’ takes our commitment of democratising fashion using technology, a notch higher! Powered by machine learning and AI-based technology, this first-of-its-kind innovation at scale in the fashion space in India, is poised to further take the customers’ shopping experience to the next level by recommending looks with an understanding of fashion. Our team of experts has worked tirelessly to ensure that this feature is user-friendly, and intuitive, and from what we have gathered since the launch, we are confident that our customers all across will love to have access to this expert stylist at their fingertips through the much loved Myntra app.”

Roadmap for ‘My Stylist’

The feature currently covers the fashion and lifestyle segments, with plans in the pipeline to include other categories including beauty and an increased number of styles as well. Myntra also plans to include elements like ‘Your Digital Wardrobe’ and ‘Save the Look’, along with additional customizable user options, which consider factors like trends, age, gender, body type, and personal style, in subsequent phases.

Users can access ‘My Stylist’ via a floating action button on Myntra’s homepage, with banners and picture-in-picture videos informing them about the same.

New Delhi: A 35-member team from Brazil and other Latin American countries visited the Coalition for Disaster Resilient Infrastructure (CDRI) under a G20 Disaster Risk Reduction Working Group initiative ‘Troika Youth for Disaster Risk Reduction & Disaster Resilient Infrastructure’. The delegation included Ms Daniela de Rogatis, Founder of Legado and the Head of the Delegation; Ms Mrinalini Shrivastava, Director (G20), National Disaster Management Authority (NDMA); and Dr Sushma Guleria, Assistant Professor, National Institute of Disaster Management (NIDM).

CDRI shared its youth-centric initiatives, which are playing a pivotal role in promoting disaster resilient infrastructure. These initiatives include the Fellowship Programme, which facilitates transformative, actionable, and scalable solutions for real-world issues of DRI; the IRAX initiative, which aims to develop a global network of academic institutions promoting resilient infrastructure; and the Young Professionals Programme, which recognizes the importance of investing in youth as vital stakeholders for a more resilient future.

CDRI also shared insights on its other ongoing projects in Power, Transport, Telecom, Health and Urban infrastructure sectors, and the programme for SIDS – Infrastructure for Resilient Island States.

“The unprecedented challenges posed by climate uncertainties and increasing frequency and impact of disasters make it imperative for countries to work collaboratively. As part of our mandate to ensure a more resilient future, CDRI is focused on youth initiatives that can facilitate shaping a robust and resilient future,” said Mr. Amit Prothi, Director General, CDRI.

To showcase sustainable and resilient infrastructure practices in large infrastructure projects, the Delegation also visited the flagship Regional Rapid Transit System project, connecting Delhi and Meerut on May 16, being built by the National Capital Region Transport Corporation (NCRTC), a joint venture between Govt. of India and the states of the NCR region.

Prime Minister Modi has spearheaded the formation of the Coalition for Disaster Resilient Infrastructure (CDRI), which focuses on resilient infrastructure that can withstand and recover from the impacts of natural disasters. CDRI aims to promote research, knowledge sharing, and capacity-building for disaster resilient infrastructure. Through CDRI, Prime Minister Modi has emphasized the importance of planning and implementing sustainable and resilient infrastructure at the ongoing G20 Summit in India.

New Delhi, 18th, May 2023- Check Point Research (CPR) has been monitoring a series of targeted cyberattacks on European foreign affairs entities, which have been linked to the Chinese state-sponsored Advanced Persistent Threat (APT) group named “Camaro Dragon” by CPR.

In a recent blog post, Check Point Research shared their comprehensive analysis of Camaro Dragon’s attacks, revealing a malicious firmware implant tailored for the popular TP-Link routers. Named “Horse Shell”, the custom backdoor provides attackers with full control of the infected devices and allows the threat actor to anonymize their activities and access compromised networks.

Highlights :

Check Point Research discovered and analyzed a custom TP-Link firmware image affiliated with the Chinese state-sponsored actor “Camaro Dragon”.
The firmware image contained several malicious components, including a custom MIPS32 ELF implant dubbed “Horse Shell”. In addition to the implant, a passive backdoor providing attackers with a shell to infected devices was found.
“Horse Shell”, the main implant inserted into the modified firmware by the attackers, provides the attacker with 3 main functionalities:

•  Remote shell
•  File transfer
•  SOCKS tunneling

The deployment method of the firmware images is still unclear, as well as its usage and involvement in actual intrusions.
Not only TP-Link

The discovery of the firmware-agnostic nature of the implanted components indicates that a wide range of devices and vendors may be at risk. Check Point Research has emphasized the importance of updating and securing network devices against potential threats.

Protection

Through their ongoing investigation, Check Point Research aims to provide a better understanding of the techniques and tactics utilized by the Camaro Dragon APT group and contribute to improving the security posture of organizations and individuals alike.

To protect against similar attacks, Check Point Research recommends network protections, such as monitoring traffic with unique and hard-coded headers, regularly updating device firmware and software, and changing default login credentials on internet-connected devices.

Quote: Itay Cohen, Research Lead in Check Point Research:

“The ‘Horse Shell’ router implant is an intricate piece of malicious firmware that showcases the advanced capabilities of the Chinese state-sponsored attackers. Through analyzing this implant, we can gain valuable insights into the tactics and techniques used by these attackers, which can ultimately contribute to better understanding and defending against similar threats in the future.

The firmware-agnostic nature of the implanted components suggests that a wide range of devices and vendors could potentially be at risk. It is crucial for organizations and individuals to maintain vigilance by updating their network devices regularly and implementing strong security measures to combat such advanced threats.”

Hyderabad,18th, May 2023: Nasdaq-listed Lytus Technologies Holdings PTV Ltd., a leading global technology-driven services company, has recently announced its acquisition of Sri Sai Cable and Broadband Private Ltd., a leading regional Multi Service Operator (MSO) based in Telangana, India. This strategic move signifies Lytus Technologies’ commitment to establishing a strong presence in the Indian market. By acquiring a 51% stake in Sri Sai Cable and Broadband Private Limited, which boasts a subscriber base of over 1 million, Lytus Technologies aims to expand its footprint in India in line with its strategic growth plans.

Lytus Technologies, established in 2017 by a visionary team of technology entrepreneurs, is a publicly listed company on the Nasdaq Capital Market under the ticker symbol “LYT”. The acquisition of Sri Sai Cable is expected to significantly bolster Lytus Technologies’ reach in the Telangana region with a customer base extending into Andhra Pradesh, Maharashtra, and Kerala. As the leading independent Multi Service Operators (MSOs) in Telangana, Sri Sai Cable will enable Lytus Technologies to enhance its service offerings and expand its presence in the region. With more than 40% market share in their dedicated network area, Sri Sai Cable and Broadband Private Limited boasts a flourishing network of over 6,500 local cable operators. As a result of Lytus Technologies’ acquisition of a majority stake in the company, current consumers of Sri Sai Cable will benefit from enhanced technology, resulting in a better viewing experience.

Specializing in Telecast & Multicast services, Lytus Technologies offers monthly subscription-based linear television and Internet services to both retail and business clients. The company’s robust network infrastructure spans over a 5,000-kilometer deployed network, providing fiber and broadband services. Since its inception, Lytus Technologies has expanded its presence in India through its Telecast & Multicast (IPTV) services. The recent acquisition of Sri Sai Cable further strengthens Lytus Technologies’ presence in India, allowing the company to cater to the Indian diaspora with captivating content and value-added services. This strategic acquisition represents a significant step forward in Lytus Technologies’ expansion plans, positioning the company as a key player in the Indian market and reinforcing its dedication to delivering innovative services to customers nationwide.

Commenting on the acquisition of Sri Sai Cable and Broadband Private Limited, Dharmesh Pandya, CEO, Lytus Technologies said, “Since our inception, Lytus Technologies has been committed to providing diverse entertainment options to the Indian audience. The recent acquisition of Sri Sai Cable and Broadband Private Limited enables us to expand our reach by offering cable and internet services not only to consumers in Telangana but also to their extended subscriber base in Andhra Pradesh, Maharashtra and Kerala. Through collaborative efforts, we will develop new technologies aimed at better serving our customer base. India is our primary market for IPTV services, and this year, we are launching IPTV and Internet services, positioning ourselves for revenue growth. Additionally, we are in the process of revising rates in accordance with the New Tariff Order, further enhancing our offerings and providing value to our customers.”

Srinivas Palle, CEO, Sri Sai Cable and Broadband Private Limited said, “Indian customers are now evolving and are keen to receive high-quality services. Being one of Telangana’s major Multi Service Operators, we strive to cater to ever-changing consumer behavior. With our partnership with Lytus Technologies, we will continue to focus on client needs and expand our footprint in larger parts of India. We intend to maintain and improve our technology in order to gain a larger market share in our network locations.”

Lytus Technologies has established a consumer base across major cities in India, including Mumbai, Hyderabad, Kolkata, New Delhi, and Allahabad. The company offers a comprehensive range of services, providing access to over 450 linear SD/HD channels from various content sources such as Star TV (Disney), Zee TV, Sony, Times Broadcasting, and Discovery. The company is actively engaged in strategic alliances with numerous major global corporations, a move aimed at expanding its reach and presence in the market. These alliances position Lytus Technologies for further growth in the near future.

18th, May 2023  Glass exudes a luxurious aura due to its transparency and elegance. Glass doors are more frequently utilised in both residential and commercial areas, and hence you need hardware that provides effortless and fluid movement, bequeaths flawless aesthetics, and delivers maintenance free operations.

Hafele brings to you its range of Floor Spring & Patch Fittings in a contemporary black matt finish that supports this trend of minimal, understated aesthetics as well as provides the right functionality.

Häfele’s Range of Patch Fittings, consisting of a wide array of types and variants, enables conception of glass assemblies that suit your idea of functionality. These fittings not only make the glass assemblies look visually striking but also technically sound. Suitable for glass door thicknesses of 10 to 12 mm, the range provides for widely differing arrangements – with corner fittings, top and bottom patch fittings and double action door fittings in double / single door designs.

The Double Cylinder Floor Spring from this range comes with a weight carrying capacity of 90 kg and can fit doors with a width of up to 1000 mm. This floor spring can be used to install both wooden and glass doors and fits discreetly inside the floor, improving resistance to interference and vandalism. Designed for simple passage and improved user experience, it has a maximum opening angle of 180°, integrated hold-open and closing and latching speed adjustment functions. The new floor spring is extremely sturdy and durable, having been tested for 500,000 cycles.

As cyber threats continue to evolve and become more sophisticated, cybersecurity brands are harnessing the power of artificial intelligence (AI) to strengthen their defense mechanisms. One crucial area where AI is making a significant impact is real-time anomaly detection and data breach prevention. In this listicle, we will explore five leading cybersecurity brands that are leveraging AI technologies to identify anomalies, detect potential breaches, and protect sensitive data in real-time.

SecureAI:

SecureAI employs AI algorithms that continuously monitor network traffic, system logs, and user behavior. By learning the normal patterns and behaviors, SecureAI can quickly identify anomalies that may indicate a potential data breach. Their real-time anomaly detection capabilities enable organizations to detect and respond to threats swiftly, minimizing the risk of data breaches.

IntelliGuard:

IntelliGuard utilizes predictive analytics and AI to detect data breaches in their early stages. By analyzing extensive datasets, including network logs and threat intelligence feeds, IntelliGuard can identify suspicious activities and potential breaches before they cause significant harm. Their AI-driven approach empowers organizations to take pre-emptive action against data breaches, enhancing their cybersecurity posture.

Noventiq:

Noventiq is a leading global solutions and services provider in digital transformation and cybersecurity. The company enables, facilitates and accelerates digital transformation for its customers’ businesses, connecting 75,000+ organizations from all sectors with hundreds of best-in-class IT vendors, including AWS, Google, Microsoft, Adobe, Oracle, VMWare, among many others, alongside its own services and solutions. Their utilization of AI empowers organizations to proactively take action against data breaches, thereby improving their overall cybersecurity stance.

SentinelShield:

SentinelShield integrates AI technologies into their Security Information and Event Management (SIEM) solution. The AI-powered SIEM system collects and correlates vast amounts of security data, leveraging machine learning algorithms to identify anomalies and potential threats. With real-time anomaly detection, SentinelShield enables organizations to proactively respond to emerging data breaches and mitigate risks effectively.

Arete:

Arete is transforming the way businesses and governments manage cyber risk through proven incident response, tech-enabled managed services, and powerful data insights. Working on the front lines of thousands of ransomware attacks and some of the largest nation-state attacks, their team combines hundreds of investigative, technical, and cyber risk management practitioners with best-in-class data and software engineers.

Bangalore, 18th, May 2023 Toyota Kirloskar Motor (TKM) today announced its first-ever initiative of 4×4 experiential drives for motoring enthusiasts from across the country. Set to be held in four zones (regional level – North, South, East and West), with a ‘Grand National 4×4 X-pedition’ by Toyota is being planned this year. These drives have been designed to engage with the country-wide 4×4 SUV community, offering exciting and thrilling off-roading experiences. Through this initiative, TKM aspires to connect participants with their sense of adventure and inspire them to push boundaries, explore new horizons, and thereby deliver ‘Mass Happiness’.

Each of the zonal events will feature a convoy of SUVs including the proud owners of legendary Hilux, Fortuner 4×4, LC 300, and the Hyryder AWD (All Wheel Drive). Furthermore, the uniqueness of this experiential drive involves the participation of other SUV brand owners who will be a part of the first ever Great 4×4 X-pedition organised by Toyota in India. With a view to offer extreme off-roading, TKM has created additional 4WD tracks with many challenging obstacles, covering articulation, side inclines, rambler, deep ditch, slush, rocky bed and so forth.

Globally, Toyota is renowned for its robust line-up of SUVs and boasts of a strong and versatile 4×4 offering in India as well. The Hilux, Fortuner 4X4, LC 300 and the Urban Cruiser Hyryder with their commanding presence have earned some of the biggest fan base, all thanks to a notable combination of advanced style, unmatched toughness and powerful performance perfectly suited to make every journey a remarkable one. This flagship event of Toyota further creates ample opportunities to strengthen this association and offers new experiences through curated drives both on-road as well as off-road.

Notably, with the rising trend for motorsport and adventure seekers in the rapidly growing SUV segment, an unbreakable bond has been created with those who desire more, be it for business purposes or the fun-filled moments with family and friends. With this, Toyota’s primary focus is to connect with the 4×4 fraternity and create awesome experiences with the unique capabilities of varied SUVs from its product line-up. Needless to mention, the company’s passion in motorsport (Toyota Gazoo Racing e-Motorsport in India debuted in Aug 2020) continues to be one of the key attributes, driving this Great 4×4 X-pedition initiative, enabling the brand to connect with motorsports enthusiasts by providing them exhilarating drive opportunities. Going forward, the aim is also to create an exclusive group of such 4×4 enthusiast fan club, enabling continued engagement in off-roading activities.

The first regional event is scheduled to be held, in the Southern part of India. Starting from Bangalore and moving to cover the serene locations of Hassan and Sakleshpur between 26th – 28th of May 2023. The carefully chosen route will offer a chance to explore the scenic beauty through the journey, covering historical points. The participants will be in for an off-roading treat in a safe and supervised environment, additionally designed 4WD track experiences and outdoor recreations.

Furthermore, in line with Toyota’s core commitment towards sustainability and giving back to the society, this Great 4×4 X-pedition will also engage the participating 4×4 enthusiasts to contribute to social causes, whilst on this thrilling experiential drive. Taking this opportunity to spread awareness and encourage their social interventions, a host of eco activities such as restoration of the local ecosystem through waste collection and disposal and tree plantation has been planned towards conservation of natural biodiversity.

Speaking about Toyota’s first-ever Great 4×4 X-pedition, Mr. Atul Sood – Vice President, Sales and Strategic Marketing of Toyota Kirloskar Motor said, “Toyota believes in bringing unlimited experiences to its customers. In this direction, Toyota’s 4×4 Great X-pedition is designed to create a new platform and connect with the 4×4 enthusiasts group, enriching their experiences by providing them an opportunity through unforgettable journey with us that will remain etched in their memories for life. Furthermore, TKM’s foray into 4X4 drives in India will allow the SUV enthusiasts to unleash the true potential of their proudly owned vehicles and further enhance their active outdoor lifestyles.”

Going forward, TKM will continue to enhance the motorsport engagements which plays a crucial role in pushing the boundaries bringing in newer & advanced technologies, driving innovation, and building ever-better cars. Through the Great 4×4 X-Pedition, TKM hopes to inspire more people to pursue their discerning passion for motorsports and experience the thrill of driving 4×4.

Overview of TKM

Overview of TKM 1st Plant:

Overview of TKM 2nd Plant:

Hannover, Germany – 18th, May 2023 – Birla Carbon, a global leader in the production of high-quality carbon black solutions, will participate in The Battery Show Europe 2023, to be held from May 23 – 25, 2023, at Messe Stuttgart, Germany. Birla Carbon will exhibit at Booth 8-G63.

Birla Carbon will showcase its commercially available Conductex i14 and Conductex e series of products at the expo, along with an array of carbon-based solutions for the battery industry, including CB/CNT hybrids and graphites.

The Conductex i14 series of performance additives for lithium-ion batteries enables 8% higher solids loading in electrode slurries, reduced solvent usage, great adhesion to the current collector, and faster charge and discharge rate capability.

The Conductex e line of performance additives for lead acid batteries is a full portfolio of carbon black additives with high levels of purity and conductivity, resulting in increased charge acceptance and cycle life.
Our CB/CNT Hybrid conductive additives enable ease of mixing and good electrode properties at lower loading compared to competitive carbon blacks.

Graphite Anode Active Materials are high-performance graphites that deliver exceptional cycling efficiency and cycle life in high energy density and power density batteries.

Speaking about the participation, Dr. Ann Schoeb, Chief R&D Officer and Business Head Energy Systems, said, “Expanding upon over a decade of conductive carbon supply into the lead acid battery market, we assembled a dedicated team in our business called Energy Systems, focused on growing a leading position in conductive additives and active anode materials for the lithium ion battery market. These materials are extremely well received, and with this, we take a further step closer to commissioning our very own semi-commercial graphite operations”. She further added, “We look forward to engaging with customers at the Battery Show and exploring the potential of our carbon solutions in the technology of the future.”

The Battery Show 2023 will allow Birla Carbon to share its solutions with the batteries and energy systems market and will also provide an opportunity to gain insights into the latest advanced battery and automotive developments. Join Birla Carbon at Booth 8-G63 to learn more.

India,18th, May 2023: After recording remarkable success in the first two booking phases, BlueSemi, India’s leading health tech startup that’s committed to changing people’s lives through its flagship offering, proudly resumes its third phase of booking in the Flash Bookings for its revolutionary Made in India product, EYVA. Team EYVA will keep the bookings open exclusively on the app and eyva.io for 48 hours starting from 11 am on May 21st, Sunday to 11 am on May 23rd, Tuesday.

This inno vative gadget has already scanned over 6,00,000+ no-prick and no-blood vital readings. EYVA has already been used by customers in 26 out of 28 states & 141 cities in India since its launch. The revolutionary gadget has significantly affected people’s lives and has been supporting them in leading a holistic lifestyle.

Nowadays, monitoring the health parameters and leading a fit lifestyle has become a challenge. Today, most people lead a sedentary lifestyle which is linked to several lifestyle problems like diabetes, obesity, high blood pressure, depression, anxiety, and a lot more. Those suffering from diabetes, mainly, have expressed discomfort when trying to measure their blood sugar levels, as it usually involves a prick and pain. It has been a major issue, as there is a lack of easy-to-use lifestyle gadgets that can measure blood glucose, blood pressure, ECG and HbA1c, in a non-invasive way.

That’s why the world’s first non-invasive lifestyle gadget, EYVA is a landmark achievement. It measures our six essential body vitals, including Blood glucose, blood pressure, heart rate, ECG, oxygen level & average glucose levels (HbA1c), without prick or pain in a matter of seconds. What distinguishes EYVA is its non-invasive and pain-free technology. The gadget comes with a free mobile application and a mystical world called Anthea Realm, inspired by the fictional world in the Avatar movie, providing a fun and interactive approach to wellness and motivates users to adopt a healthy lifestyle. EYVA’s design is inspired by the futuristic look of the Mercedes Vision AVTR. It is so compact that it can fit perfectly into users’ pocket or a purse.

EYVA’s application allows its users to keep track of their daily, weekly, and monthly health status. On the other hand, with Anthea Realm, checking vitals is now as easy as checking WhatsApp or Instagram, which is truly exciting and engaging. Users can also gain valuable insights about their current, past and long-term health status through this virtual world with just one click. Interestingly, when a vital reading is out of range, EYVA’s application provides valuable research-backed insights on easily improving health through proper nutrition, fitness and other lifestyle changes. Furthermore, EYVA helps users experiment and understand what food and lifestyle habits work best for them engagingly and entertainingly.

EYVA is a perfect family gadget that can be used by up to four people simultaneously, similar to OTT platforms like Netflix, making it a cost-effective solution for taking care of overall health and wellness of multiple family members.

Speaking on this occasion, Sunil Maddikatla, CEO and Founder of BlueSemi, said, “We are delighted with the incredible response our customers bestowed on us during EYVA’s past bookings. With the opening of the third booking phase for EYVA, we look forward to similar excitement from people and their positive feedback. I credit EYVA’s success to the unparalleled commitment made by our dedicated and passionate team, whose core aim is to help people transform their lifestyles. Our mutual efforts enabled us to introduce this one-of-a-kind lifestyle gadget which even the most resourceful and funding-backed company couldn’t come up with. As the pioneers of this revolutionary technology, EYVA is a made in India product empowering people to upgrade their lifestyles. As a game changer, our revolutionary gadget has opened a new horizon in healthcare and wellness.”

To not miss out on all the excitement and the latest updates about the flash bookings, one must head over toeyva.io . Also, for an added dose of benefits, one has to make sure to get on the EYVA app.