As more companies shift their operations to the cloud, the need for robust cloud security solutions has become increasingly important. Cloud security involves protecting sensitive data, applications, and infrastructure hosted in cloud environments from cyber-attacks and other security threats. The cloud has become an essential part of our lives, and with more businesses and individuals relying on cloud services, cloud security is becoming increasingly crucial. Protecting your data on the cloud is no longer an option but a necessity. Here’s a listicle on the future of cloud security, including the brands that focus on keeping your data safe on the cloud:

Microsoft Azure:

Azure is one of the most popular cloud platforms, and it provides an array of security features to keep your data safe. Azure offers data encryption, identity management, and threat protection, among other security features, and it’s continually improving its security to keep up with the latest threats.

Noventiq:

Noventiq is a leading global solutions and services provider in digital transformation and cybersecurity, headquartered and listed in London. The company enables, facilitates and accelerates digital transformation for its customers’ businesses, connecting 75,000+ organizations from all sectors with hundreds of best-in-class IT vendors, including AWS, Google, Microsoft, Adobe, Oracle, VMWare, among many others, alongside its own services and solutions. With a turnover of US$ 1.1 billion in the fiscal year of 2021, Noventiq is currently one of the fastest-growing companies in the sector.

Amazon Web Services:

AWS is the world’s most comprehensive and widely adopted cloud platform, and it provides robust security features to keep your data safe. AWS offers identity and access management, network security, and encryption, among other security features, and it’s continually improving its security to protect your data from the latest threats.

Google Cloud:

Google Cloud provides an array of security features to keep your data safe on the cloud, including identity and access management, encryption, and threat detection. Google Cloud also provides users with tools to help them comply with regulations such as GDPR and HIPAA.

Cisco Cloud Security:

Cisco provides cloud security solutions to protect your data on the cloud, including identity and access management, data encryption, and threat detection. Cisco’s cloud security solutions are designed to work seamlessly with leading cloud platforms such as AWS, Azure, and Google Cloud.

In conclusion, cloud security is crucial, and with more businesses and individuals relying on cloud services, it’s essential to use the right cloud security solutions to keep your data safe. The future of cloud security is bright, and these brands are leading the way in protecting your data on the cloud.

Mumbai, 28th April’23 –– Blue Dart Express Limited, South Asia’s premier express air-integrated transportation and distribution express logistics company, announced that it has equipped its platforms with what3words location technology. Now, Blue Dart stakeholders can add their what3words address in the address section of the ‘My Blue Dart’ App, Blue Dart website and On the Move (OTM) platform for enabling them to specify a very precise delivery location—be it the front door of their home/ office, a specific apartment complex entrance, or a tucked-away side passage.

In India, addresses are as practice slotted under pin codes, which are associated with delivery post offices. These cover very broad areas with the chances of street names being duplicated or incorrect. This makes it difficult for customers to specify precisely where a delivery needs to be made, thus leading to a time- consuming exercise for delivery agents. The technology that aids what3words has been designed to solve this. It has divided the world into a grid of 3m x 3m squares and given each square a unique combination of three words: a what3words address.

For example, ///swimmer.kindness.habits is the what3words location for Blue Dart Head Office in Andheri, Mumbai. By typing these three words on the what3words portal or website, one can easily find, share and navigate to the location from anywhere in the world. The technology is also available offline and in 54 languages including 12 South Asian languages: Hindi, Marathi, Tamil, Telugu, Bengali, Kannada, Nepali, Urdu, Gujarati, Malayalam, Punjabi, and Odia.

Of the initiative, Ketan Kulkarni, Chief Commercial Officer, Blue Dart says, ” Given the customer centricity values that Blue Dart carries, we partnered with what3words to stand true to our brand commitment of Customer Convenience and Delight. The three-word address will not only provide a seamless last mile delivery but will also increase delivery efficacy by reaching the precise location (within 3m of space) as specified by the customer. We believe that as the use of what3words grows, it will provide a unique way for us to deliver to specific locations, particularly in areas with informal addresses.”

On the partnership, Chris Sheldrick, what3words CEO and Co-Founder adds “What3words is the ideal technology for deliveries in a market like India where addressing is complex and often inaccurate. Our partnership with Blue Dart means that anyone, no matter how hard their home might be to find, can ensure their deliveries will go to the right place.”

The latest version of what3words will be available on all the Blue Dart platforms. Stakeholders will be able to download the what3words application for free via iOS and Android platforms. The easy adoption is what has made what3words a popular tool for businesses around the world and has helped them improve their customer experience and enhance efficiency, while reducing expenses and environmental impact.

Blue Dart customers can find their unique what3words address via the free what3words app – available for iOS and Android – or the online map at what3words.com. They can then save their what3words address in the My Blue Dart App, website or OTM, under the address section. Blue Dart’s customer and delivery platforms give customers power and flexibility over their deliveries, and the addition of what3words will provide further precision in the delivery address.

Mumbai, India – April 28, 2023: Pure Storage® (NYSE: PSTG), the IT pioneer that delivers the world’s most advanced data storage technology and services, today announced the general availability of File Services for FlashArray™, a storage service enabling organizations to access native block and file services from a single, global pool of storage resources. Designed from the ground up to be unified, Pure delivers the flexibility and efficiency long promised by unified block and file storage arrays.

Industry Significance:

• Legacy multi-protocol block and file storage solutions have been around for decades. However, these products failed to deliver the flexibility and efficiency that unified arrays promised. Initially built for either a block or file use case, new protocols were simply bolted-on, significantly increasing management complexity with scale. Pure Storage set out to rethink the unified storage experience and deliver a modern architecture where block and file are both native, first-class services and not subject to the shortcomings of bolt-on legacy platforms.

News Highlights:

• Pure Storage delivers the first truly unified block and file platform built from the ground up with unified as its goal. A flexible global pool of storage resources eliminates the need for pre-planning storage growth, and a unified policy management system dramatically cuts administration time. Pure’s unified storage architecture enables customers to benefit from native block and file services where file, block, and VMs are supported directly. Leveraging this type of platform provides up to an estimated 62% reduction in management time and up to 58% total cost of ownership improvement over three years, according to leading analyst firm Enterprise Strategy Group (ESG).

With the FlashArray Unified Block and File Platform, customers get:

• Global Storage Pools: With today’s release, Pure Storage delivers a flexible global storage pool that eliminates the complexity associated with data growth on legacy unified arrays. Before, administrators needed to pre-plan every storage update and request. Now, they can simply use what they need, across block and file, with non-disruptive expansion on the fly and unlimited file system sizes.
• Unified Policy Management: Pure Storage now eliminates the multi-layered management required by legacy storage platforms, giving administrators precise management of the specific storage service they want to deploy and control. By unifying policy management, all operations can be learned quickly and applied to everything, both block and file.
• VM-Aware Storage Capabilities: Pure Storage has introduced VM-Aware Storage, the industry’s first way to give deeper visibility at the granularity of the virtual machine. The granular visibility and management Pure now brings to file is also available to VMs with VM-aware Storage. Administrators can natively manage VMs on FlashArray, including VM-level statistics, snapshots, quotas, and policies.
• Broad Support for Common Use Cases: Pure Storage supports all common use cases, including VMware and NFS (network file system) data stores, user directories and profiles, content repositories, data protection, and backup.

Customer Insight:

• “With data growing at a rapid pace, we recognized the importance of modernizing and unifying our storage infrastructure to make better use of our IT resources. Pure Storage FlashArray File Services has enabled us to reduce storage complexity by eliminating data silos and waste, without compromising overall performance or efficiency. In fact, we’ve been able to reduce the number of units in our data center by more than 75% with Pure. Ultimately, we’ve been empowered to remove technology barriers and spend more time on new innovations for customers, while achieving significant cost savings and new levels of investment protection.” – Francesco Corba, IT Infrastructure Manager, Ospedale Pederzoli

Analyst insight:

• “As data grows, organizations that rely on that data to conduct operations are constantly innovating to get more from that data while reducing cost of management. Reducing management points simplifies storage operations while increasing the value of the investment. But the true value comes when block and file storage resources are unified on a native platform without compromising one service for the other. Through customer interviews, product walkthroughs and based on our broad view of the storage industry, we have found that Unified all-flash block and file storage from Pure Storage reduces complexity to manage block and file workloads by 62%, with a 58% lower total cost of ownership.” – Aviv Kaufmann, Practice Director and Principal Economic Validation Analyst Enterprise Strategy Group

Executive Insight:

• “The legacy unified storage market has been held back by the inflexibility and cost of decades-old architectures. It’s time for a new way: We’re excited to introduce the first truly unified block and file storage platform, built from the ground up for modern simplicity and the ability to evolve with customers.” – Shawn Hansen, Vice President & General Manager, FlashArray, Pure Storage
• “We are confident that this announcement will be welcomed by our customers in India & SAARC, many of whom will be able to benefit immediately once they non-disruptively upgrade to the latest version of the Purity operating system. For organizations on legacy storage infrastructure, it makes perfect sense to start thinking of Pure as an alternative.” – Sudharsan Aravamuthan, Head of Systems Engineering, India, Pure Storage

Learn More:

• The Economic Benefits of Pure Storage FlashArray Unified Block and File Platform (ESG Economic Validation)
• FlashArray File Services Product Page

Edu Brain Academy india’ premier design college organized grand fashion show called The RunWay 2.0 took place at the Tivoli royal court In South Delhi.

The event has 5 plus different fashion themes for latest dresses and featured a total of 70 garments by 30 models. The main purpose of the fashion show was to demonstrate the flair, dynamism and creativity of the students and faculty.

Where the 3rd year Student Gurjeet Singh won the best designer award among the students in Fashion Show RunWay 2.0

Student Satytee Sinha, Dilpreet Kaur, Parul, Shreyansu, Sakshi Lakhani Secure the title of show Stopper with there unique and fabulous dresses and presentation during the Edu Brain Academy Fashion show 2023.

after the event, Ms Shilpi Sharma , Director of Edu Brain Academy, expressed his delight at the trajectory which the design industry is taking and said “We provided a superb display and showed why we’re a force to reckon with in the fashion, interior decor, and design industries. We had design installations from our interior design students and garments from our fashion design course students on display and the reaction of the audience was very commendable. Platforms like these provide an opportunity to meet other institutions, see what they’re doing, and also receive some sort of feedback and encouragement from students from industry veterans. This also gave us the freedom to showcase the creativity and artistry embedded in the students of Edu Brain Academy

In this event, the Edu Brain Academy achieved new heights by displaying unique crafts in their simplicity and beauty. Events like this also create opportunities for students to gain industry exposure as well as knowledge, experience and make contacts that they might need in the future. “.

April 28, 2023: Zicuro Technologies Private Limited has been selected as technology partner by a leading and one of the largest Private Sector Banks for their IFSC Banking Unit. As a technology partner, Zicuro Technologies will have the responsibility of providing cutting- edge technology solutions that enable the bank to deliver its financial services in a secure, efficient, and scalable manner.

Last month Zicuro was selected as the technology partner by the Metropolitan Stock Exchange of India (MSEI). This partnership enables MSEI to provide efficient and effective services to its clients.

Providing services for IFSC Banking Unit requires a deep understanding of the bank’s business needs, as well as expertise in developing and implementing technology solutions that meet those needs. Zicuro Technologies will leverage its expertise and experience in the banking and financial services industry. This partnership opens new avenues of future growth and expansion as it continues to provide innovative technology solutions to meet the evolving needs of its clients. The software has met with encouraging responses from other Stakeholders in Gift City and other leading banks are expected to onboard Zicuro in the near future.

Commenting on the partnership, Mr. Abhishek Bansal, promoter of Zicuro and also the founder of Abans Holdings Ltd (NSE: AHL) said “We are delighted to partner with one of the largest, most respected, innovative, and leading Private Sector Banks in India, which has a wide presence in India and abroad having a large network of branches in India and with a presence in more than 16 countries other than India. The Bank is also one of the largest Custodians in India. This is a testament to our expertise and capabilities in delivering cutting-edge software solutions for the financial sector,” said Abhishek Bansal, Founder of Zicuro Technologies Private Limited.

Zicuro has developed Custodial Software, specially designed for multi-asset & multi-currency applications that interface with Banks, DP, Exchanges, Clearing Corporations, Brokers, PMS Providers through STP Platform. It has the ability to process trade at session level.

Bengaluru, April 28, 2023: Reliance Consumer Products Limited (RCPL), today announced a pan-India distribution partnership to make available the iconic beverage brand, the ‘Campa’ range, on udaan, India’s largest eB2B platform for retailers and small Kirana stores. Initially, RCPL’s range of Campa beverages will be available to over 50,000 retailers/Kirana stores. This distribution coverage will gradually expand to over 1 lakh retailers/Kirana stores in the next two months.

The three new Campa flavors – Cola, Orange, and Clear Lime – launched on the udaan platform will be available under various consumption ranges and price points, including a 200 ml pack for immediate consumption, 500 ml on-the-go sharing packs, and 2,000 ml family packs for in-home consumption.

To create awareness about the availability of the Campa range on the platform, udaan will work on various retailer promotions to drive expansion and increase the buyer base on the platform.

udaan recently launched its rural initiative, ‘Project Vistaar’, which is aimed at expanding and growing the Fast-Moving Consumer Goods (FMCG) and Food category by tapping into the huge opportunity offered by Bharat. As part of the project, udaan is servicing every rural market up to a population of 3000. The project is currently being implemented in rural Uttar Pradesh and has already scaled to over 15,000+ retailers across ten districts. The company aims to expand its reach to over 10,000 towns and villages in the next 10-12 months. Project Vistaar is a strategic step towards bridging the gap between urban and rural areas and is expected to make a wide range of FMCG brands accessible to the rural population by leveraging udaan’s vast kirana network.

Vinay Shrivastava, Head – FMCG Business, udaan, said, “We are excited to introduce and make available ‘The Great Indian Taste’ to the Indian consumers this summer. We believe that the large retailer base combined with a cost-effective distribution network places udaan in a unique position to serve the needs of RCPL for deeper market penetration for the ‘Campa’ range across Bharat.”

“Various national and regional brands have benefitted from udaan’s extensive distribution network, enabling brands faster access to national markets with significant cost benefits. In its pursuit to serve retailers and small kirana stores, udaan will continue to build on its strengths and work towards becoming a partner of choice for brands looking to scale their business across Bharat.” he further added.

udaan has invested across different pillars of business, including technology, supply chain, category, credit, people, and compliance, to accelerate and strengthen capabilities to serve its customers better. The company has also undertaken various initiatives to enhance overall customer experience by leveraging deep customer analytics and improving the speed of the app.

In CY 2022, udaan witnessed a huge surge in the Essentials category with a repeat purchase rate of over 89%, highlighting the strong relationship it enjoys with its partners. In addition, over 1.5 lakh tonnes of FMCG products were shipped through udaan, with a large volume of orders for these products coming from Uttar Pradesh, Delhi, Karnataka, Maharashtra, and Telangana.

CHENNAI: Bisleri and Lyca Production strengthen their partnership with the sequel of the phenomenal Chola dynasty film, Ponniyin Selvan: II. The association will see limited-edition bottles featuring the key characters from the film played by Vikram, Aishwarya Rai, Trisha, Karthi, and Jeyam Ravi. The five-series collectible bottle will be available in five states of South India, such as Karnataka, Tamil Nadu, Kerala, Andhra Pradesh and Telangana, which will connect with moviegoers and build brand love.

The phenomenal success of Bisleri’s first association with Ponniyin Selvan created a lot of excitement among consumers. It is expected that the subsequent association with Ponniyin Selvan: II will create the same magic and strengthen brand love.

28 April 2023 For the year ended March 31, 2023, the Company reported net profit after tax of Rs. 1,608 Cr (before non-controlling interest) up 35% y-o-y and Rs 458 Cr (before non-controlling interest) for the quarter ended March 31, 2023, up 43% y-o-y. Profit before tax (PBT) for the year was Rs. 2,113 up 38% y-o-y and Rs. 594 Cr for the quarter, up 42% y-o-y. Loan growth in core products was robust – Gold loans and Home loans AUM grew by 28% and 23% y-o-y respectively. Microfinance grew by 59% while Digital loans and loans against property grew by 33% and 18% y-o-y respectively. Overall core loan portfolio grew by 29% y-o-y and non-core (primarily Construction & real estate finance) portfolio shrunk by 11% y-o-y.

IIFL Finance Limited Consolidated Results Quarterly – Q4FY23

*excluding Fair value changes

1NCI is Non-controlling interest

Mr. Nirmal Jain, Managing Director, IIFL Finance Ltd., remarked on the financial results: “We are pleased to report a robust performance across all core loan products. We ended the year with loan AUM of over ₹64,000 crores and net profit (pre NCI) of over ₹1,600 crores. The demand for affordable home loans and MSME loans is expected to accelerate with revival in the business sentiment. We have expanded the branch network and invested aggressively in technology over the last two years. Having done the hard work, we expect to reap rewards of the investment from the current year.”

Mr. Kapish Jain, Group Chief Financial Officer, IIFL Finance Ltd., commented on the financial results: “The consistency in our financial performance confirms the robustness of our business model and our asset light strategy driven in partnership with banks and financial institutions.”

 Financial performance review

The company’s annualized ROE and ROA for Q4FY23 stood at 19.3% and 3.6% respectively. Pre-provision operating profit stood at Rs. 766 Cr. for the quarter up 17% y-o-y. Average borrowing costs for the quarter increased 38 bps q-o-q and 14 bps y-o-y to 8.9%.

95% of our loans are retail in nature and 67% of our retail loans (excluding gold loans which are not classified as PSL loans) are PSL compliant. The assigned loan book, currently at Rs 16,979 Cr. Besides, there are securitized assets of Rs 736 Cr. Apart from securitization and assignment, co-lending book is at Rs 7,557 Cr.

GNPA stood at 1.8% down from 2.1% q-o-q and NNPA stood at 1.1% steady q-o-q, as at March 31, 2023. With implementation of Expected Credit Loss under Ind AS, provision coverage on NPAs stands at 167%.

Total CRAR² stood at 20.4% as of March 31, 2023, as against minimum regulatory requirement of 15%.

The total presence of branches stood at 4,267 at the end of quarter, spanning the length and breadth of the country.

Business segment review

Home Loans: At the end of the quarter, retail home loan assets grew by 23% y-o-y and 7% q-o-q to Rs 21,800 Cr. The primary focus in this segment is on affordable and non-metro housing loans. Over 73,000 customers benefitted with a subsidy of more than Rs 1,750 Cr under the Pradhan Mantri Awas Yojana – Credit Linked Subsidy Scheme.

Gold Loans: As of March 31, 2023, the gold loan AUM grew to Rs. 20,733 Cr, showing strong growth of 28% y-o-y and 13% q-o-q. Gold loans are provided through our widespread presence in 1,439 cities across 22 states and 4 Union Territories to salaried, self-employed, and MSME customer segments.

2CRAR is Capital adequacy ratio

Microfinance: The microfinance loan AUM stood at Rs. 9,786 Cr, up 59% y-o-y and 25% q-o-q, as at March 31, 2023. The microfinance customer base stood at 23.5 lakh customers.

Loan against property: Loan against property AUM grew by 18% y-o-y and 8% q-o-q to Rs. 6,671 as at March 31, 2023.

Digital loans: Digital loans AUM grew by 33% y-o-y to Rs. 2,512 as at March 31, 2023.

Construction and Real Estate: Construction and real estate AUM stood at Rs. 2,694 Cr, down 7% y-o-y as at March 31, 2023.

Liquidity position

Cash and cash equivalents and committed credit lines from banks and institutions of Rs 9,356 Cr were available as on March 31, 2023. During the quarter, we raised Rs 5,880 Cr through term loans, bonds and refinance. Additionally, Rs 3,981 Cr was raised through direct assignment of loans.

International credit rating upgrade by Moody’s

On April 6, Moody’s upgraded IIFL Finance’s credit rating from B2 to B1, retaining ‘stable’ outlook on the company which also includes the MTNs. Moody’s said the upgrade has been driven by factors such as higher share of off-balance sheet loans; further fortifying its asset-light business model and improvement in the company’s key metrics of funding, profitability.

Fully repaid maiden dollar bonds

IIFL Finance fully repaid its maiden dollar bonds issue due April 2023 along with interest upon maturity. IIFL Finance, which is one of India’s largest retail-focused NBFCs had raised $400 million through a medium-term note (MTN) program in February 2020. This is a demonstration of strong treasury management capabilities and financial strength of IIFL Finance group. This has also established a strong track record for the company in international bond market.”

Secured $100 million in long-term funding jointly from EDC and Deutsche Bank

IIFL Finance secured $100 million in long-term funding, jointly, from Export Development Canada (EDC) and Deutsche Bank. IIFL Finance secured $50 million from EDC and $50 million from Deutsche Bank, respectively. The deal was structured under the aegis of Deutsche Bank as mandated lead arranger, book runner and co-financier. This would also be IIFL’s second loan from EDC. It had previously secured funding of $100 million from EDC in 2019.

Appointment of Mr. Bharat Aggarwal as Business Head – Unsecured Lending

• Mr. Bharat Aggarwal has joined us as Business Head – Unsecured Lending. He is a post-graduate from IIM Lucknow with engineering from IIT Delhi. He comes with 15+ years of experience in FinTech, NBFC & Banking Industry. Prior to joining us, he was associated with Poonawalla Fincorp, handling Unsecured lending, partnerships & digital lending. Also, he has worked with brands like Lendingkart, Bajaj Firv & HSBC

Awards and Accolades

• IIFL Finance received ‘Most Innovative Fintech Product Award’ at National Awards for Excellence in BFSI Award
• IIFL Finance received ‘Customer Services Excellence Award’ at the Asia Awards for Excellence in BFSI Award
• IIFL Finance received ‘Marketing Campaign of the Year Award at Global Brand Excellence Awards
• IIFL Finance received the ‘Best Sustainability Initiative Award’ for at World BFSI Congress & Awards
• IIFL Foundation received the ‘CSR Leadership Award’ at Asia’s Best CSR Practices Awards
• IIFL Finance received ‘Best Leading Tech of the Year Award at World BFSI Congress & Awards

No wonder, kids always share a special bond with their toys. Toys, that end up being their best friends, toys, with whom their bond gets so inextricable that with them, it also binds memories for our kids to cherish them when the time seems to fly away, as fast as flamingos.

To maintain the cycle of this bond, here are the best Toy Brands that are on top of their game already, that ensure to be your kid’s best friend.

Avengers Sling Puck by Skoodle:

Avengers Sling Puck by Skoodle is a fun board game that includes one solid and smooth wooden frame board with lightweight 10 wooden pieces which induces your kids to increase their concentration with a dash of learning, creativity and fun. With an affordable price range, it has the additional advantage of being portable and flexible.

Available at: https://www.skoodleplay.com/skoodle-avengers-sling-puck

Double Decker by Funskool:

Double Decker by Funskool is one creative way to enhance your child’s skills. The product offers 4 boxes of dough with different colours to elevate the crafting skills of kids and enables them to create different shapes, forms, structures of their preference.

Available at: https://www.funskoolindia.com/age_product/5-8/4

Wooden Spinning Tops by Desi Toys:

These wooden Spinning toys are surely here to bring back those good old days when this game in the 90s was a household name and routine for every child. Unlike other modern, advanced toys,these wooden spinning tops need no batteries and cells to function but the charm of old school sources of joy from your kid’s pocket.

 Available at: https://www.desitoys.in/products/desi-toys-spinning-top-windup-top-pack-of-2

3D DIY Paper craft kit by Toiing:

DIY paper craft kit by Toiing is an ideal source of learning along with fun for your kids. The product certainly holds the potential to broaden the horizon of your child’s imagination and creative skills with a dash of fun and joy with every fold of the paper.

Available at: https://toiing.com/products/craftoi-santa-3d-diy-indian-paper-craft-kit-toy-pack-of-2

Tile-O-Board by Eduedge:

Tile-O-Board by Eduedge is a puzzle game with 54 colourful titles which develops strategic & articulative skills along with curiosity among children of above 3 years of age. The product enhances the creative as well as intellectual potential within your kids to redefine the concept of learning & fun.

Available at: https://eduedge.net.in/products/eduedge-tile-o-board

Kolkata, 27 April 2023: Ricky Kej, India’s three-time Grammy award-winning music composer and the man behind the signature caller tune of Prabha Khaitan Foundation (PKF), has once again curated twelve unique pieces of music to be used by the Foundation as its `Music of the Month’ across all the events, social media platforms and as communications pan-India and overseas.

It has always been an honored association for PKF with the three-time Grammy Award winner whose passion for music and environmental consciousness inspires millions and brings happiness to countless aficionados.

The cherished association – that started with the signature caller tune followed Prabha Khaitan Foundation’s joint initiative for the ReWear4Earth campaign – has gone up a notch higher with his magical compositions based on Nature, Earth, Environment, World and its People, and Spiritual Consciousness.

Ricky Kej said, “I am very proud of this latest collaboration with Prabha Khaitan Foundation. It is always an honor to associate with such a great organization that has culture, art, artists and India at its core. All communications and video invites of the Prabha Khaitan Foundation are innovative and I love receiving them. So it is great to have my music associated with it for the next year.”

Prabha Khaitan Foundation has used classical musical pieces or Indian ragas – like Bagheshri, Brindabani Sarang, to name a couple -as background to all video invites. It’s a welcome change for us to incorporate Ricky Kej’s brilliant musical pieces across social media platforms and in video invites for events.

Each piece of music is a gem created by a man whose music speaks about nature and environmental consciousness. His music raises awareness for climate change and the urgency to step up in sustainability measures in every sphere of our lives.

The range of his 12 songs is kaleidoscopic. His pure music encompasses River Ganga, River Cauvery, the mighty Himalayas, Mother Earth, Mahatma Gandhi, the official Land Anthem of the United Nations Convention to Combat Desertification, spirituality, and the golden philosophy of co-existence- ‘Vasudhaiva Kutumbakam’ which means ‘The World is One Family’. All his songs are a celebration of our Nature, our planet, pure unadulterated love in a land that is untouched by time, and our uniqueness, diversity, and differences.

“Ricky Kej’s music is like a breath of fresh air which is sure to add an edge to our social media activities and video invites created for literary and cultural events in India and abroad. It will help us weave the spirit of universal environmental consciousness in all our endeavours,” said Manisha Jain, Branding & Communication Chief, Prabha Khaitan Foundation.