Category business

New Delhi, April 21, 2023: Mobile connectivity, internet banking, gender issues, and empowering women were debated threadbare at a conference hosted by Grameen Foundation India (GFI) here on April 19.

The conference, themed “Driving Financial Inclusion in India’s Hinterland”, was organized in partnership with Bill & Melinda Gates Foundation. The conference promoted collaborative innovation to empower communities, particularly women, for a sustainable financial future in India’s hinterland.

Grameen also presented four knowledge products to the audience based on their previous work and future recommendations for the industry, namely, Gender Mainstreaming in BC Networks: Grameen’s I-CARE Framework, Exploring the effectiveness of low-cost marketing strategies in BC Networks, Assisted e-commerce and ONDC: A new revenue source for BC Agents in India, and Women Friendly Micro Saving Products.

Purna Roy Chowdhury, Associate Director – Gender and Women’s Economic Empowerment, Grameen Foundation India, said: “Grameen’s innovative approach dismantles gender barriers, ensuring women’s equal access and participation in BC networks, as highlighted in the released today titled ‘Gender Mainstreaming in BC Networks: Grameen’s I-CARE Framework and ‘Women Friendly Micro Saving Products’.

“Grameen is revolutionizing financial inclusion by bridging the gap with last-mile delivery services, empowering BC networks to thrive, following the ecosystem-based approach,” added Piyush Singh, Director – Innovations in Digital Finance, Grameen Foundation India.

The conference featured keynote speeches, panel discussions, fireside chats, and exhibitions focused on the role of digital innovation, gender sensitivity, and scalable solutions in driving financial inclusion.

Speakers included Jayshree Vyas, Managing Director, Shree Mahila Sewa Sahakari Bank; Chetna Gala Sinha, Founder, Mann Deshi; Pawan Bakhshi, India Lead for Financial Services for the Poor at the Bill and Melinda Gates Foundation; Jiji Mammen, Executive Director, and CEO, Sa-Dhan; and Sunil Kulkarni, CEO, BCFI.

Jiji Mammen, Executive Director & CEO of Sa-Dhan, emphasized the need for a comprehensive approach to financial health. “Financial inclusion is not just about access to financial services. It’s about empowering individuals and communities to make informed financial decisions and achieve economic stability. This conference provided an opportunity for stakeholders to come together and work towards this common goal.”

Jayshree Vyas, Managing Director of Sewa Bank, delivered the keynote speech on Innovations in Financial Inclusion: India’s Financial Inclusion Story. Vyas said, “The progress made in financial inclusion in India is commendable, but there is still much work to be done. This conference shed light on the innovations and interventions that can revolutionize financial access and empower the unbanked population.”

New Delhi, April 21, 2023: Mobile connectivity, internet banking, gender issues, and empowering women were debated threadbare at a conference hosted by Grameen Foundation India (GFI) here on April 19.

The conference, themed “Driving Financial Inclusion in India’s Hinterland”, was organized in partnership with Bill & Melinda Gates Foundation. The conference promoted collaborative innovation to empower communities, particularly women, for a sustainable financial future in India’s hinterland.

Grameen also presented four knowledge products to the audience based on their previous work and future recommendations for the industry, namely, Gender Mainstreaming in BC Networks: Grameen’s I-CARE Framework, Exploring the effectiveness of low-cost marketing strategies in BC Networks, Assisted e-commerce and ONDC: A new revenue source for BC Agents in India, and Women Friendly Micro Saving Products.

Purna Roy Chowdhury, Associate Director – Gender and Women’s Economic Empowerment, Grameen Foundation India, said: “Grameen’s innovative approach dismantles gender barriers, ensuring women’s equal access and participation in BC networks, as highlighted in the released today titled ‘Gender Mainstreaming in BC Networks: Grameen’s I-CARE Framework and ‘Women Friendly Micro Saving Products’.

“Grameen is revolutionizing financial inclusion by bridging the gap with last-mile delivery services, empowering BC networks to thrive, following the ecosystem-based approach,” added Piyush Singh, Director – Innovations in Digital Finance, Grameen Foundation India.

The conference featured keynote speeches, panel discussions, fireside chats, and exhibitions focused on the role of digital innovation, gender sensitivity, and scalable solutions in driving financial inclusion.

Speakers included Jayshree Vyas, Managing Director, Shree Mahila Sewa Sahakari Bank; Chetna Gala Sinha, Founder, Mann Deshi; Pawan Bakhshi, India Lead for Financial Services for the Poor at the Bill and Melinda Gates Foundation; Jiji Mammen, Executive Director, and CEO, Sa-Dhan; and Sunil Kulkarni, CEO, BCFI.

Jiji Mammen, Executive Director & CEO of Sa-Dhan, emphasized the need for a comprehensive approach to financial health. “Financial inclusion is not just about access to financial services. It’s about empowering individuals and communities to make informed financial decisions and achieve economic stability. This conference provided an opportunity for stakeholders to come together and work towards this common goal.”

Jayshree Vyas, Managing Director of Sewa Bank, delivered the keynote speech on Innovations in Financial Inclusion: India’s Financial Inclusion Story. Vyas said, “The progress made in financial inclusion in India is commendable, but there is still much work to be done. This conference shed light on the innovations and interventions that can revolutionize financial access and empower the unbanked population.”

New Delhi, 20 April ’2023 – Nikon India Private Ltd introduces the NIKKOR Z DX 12-28mm f/3.5-5.6 PZ VR, the everyday lens partner that is new to the ever-expanding NIKKOR Z line-up. Designed to inspire a diverse range of creative expressions, the latest APS-C size/DX-format lens is optimised to capture both stills and video in a compact design.

“The NIKKOR Z DX 12-28mm f/3.5-5.6 PZ VR is the first lens equipped with power zoom with linear drive. Compact size and comprehensive features allow Photographers/Vloggers to capture multitude of subjects ranging from expressive selfies, dynamic landscapes to everyday magical moments in both stills and video,” said Sajjan Kumar, Managing Director of Nikon India Pvt. Ltd

Superb photos and videos made simple Go from ideation to creation in a snap with the NIKKOR Z DX 12-28mm f/3.5-5.6 PZ VR. It is the first NIKKOR Z lens equipped with power zoom with linear drive – supporting a remote-control operation, minimal operational sound disruption, and features an internal zoom mechanism that does not shift its center of gravity. Users can maintain a stable balance even when shooting with a camera attached to a compatible tripod grip or a gimbal. In addition, enjoy shooting videos with silent operation, a plus in quiet locations or when befriending a famous street cat.

Customize the shooting experience by choosing preferred zoom options without having to touch the lens itself. Activate power zoom directly from the dedicated button on the camera body, or with the ML-L7 Remote Control enabled with Bluetooth connection. Users can also remotely activate power zoom with Nikon’s PC software and compatible smart devices app .

For a more tactile yet smooth experience, rotate the zoom ring to enable power zooming automatically and adjust the zoom position according to its rotation angle. Zooming in and out is made easy with the zoom speed setting in 11 steps. In addition, power zoom works well even when shooting with the MC-N10 remote grip and gimbal.

Focus on nailing consistent footage while the lens takes care of accidental shaking and vibration. Enjoy the freedom to capture sharp and clear stills and videos, even in low-light situations such as during sunsets, with a Vibration Reduction (VR) effect of up to 4.5 stops . Take the stress out of capturing fast-moving subjects when you pair the NIKKOR Z DX 12-28mm f/3.5-5.6 PZ VR with the Z 30, Z fc or Z 50, and use SPORT mode to enhance VR effect and achieve stable footage.

Wider, brighter, better

Whether capturing the everyday magic of moments, expressive selfies, or dynamic landscapes, the NIKKOR Z DX 12-28mm f/3.5-5.6 PZ VR lets you go wide and get creative with ease, thanks to its focal length range of 12-28 mm (equivalent to 18-42 mm when converted to 35mm format). Users won’t have to worry about carrying multiple lenses as this lens allows for various expressions, from ultrawide shots emphasising perspective to portraits with dreamy bokeh. Produce brighter stills and videos with its wide zoom range as the high flexibility of the Z system’s design allows the lens to capture more light.

Users who enjoy capturing close-up shots of nature such as flowers and insects, and tabletop photos featuring food, products, or jewelry, can get close to their subjects with the lens’ maximum reproduction ratio of 0.21x and a minimum reproduction ratio of 0.19m.

Lighter weight, better grip

Small in size but comprehensive in features, the NIKKOR Z DX 12-28mm f/3.5-5.6 PZ VR weighs approximately 205g, an ideal everyday companion for users. Compact enough to fit in a purse or bag and easy to carry around, it is ready to capture whenever inspiration strikes.

Furthermore, its dust-and-drip-resistant design helps to prevent dust and liquid from entering the lens. Users can also focus on their subject in the frame and quickly adjust to their preferred setting with the lens control ring to set frequently used functions such as focus (M/A), ISO sensitivity, aperture, or exposure compensation. Rounding off the elegant look of the lens is the distinctive design of the zoom ring and control ring thereby setting them apart to enable smooth operation. The Product would be available by the third week of May’23 and at INR 32,995.00

20 Apr 2023  The Great Eastern Home, a store of many heritage and vintage furniture pieces from different eras has unique period styles. One such heritage style of furniture is Portuguese Furniture. Portuguese furniture has been quite distinctive from other contemporary European styles, especially from the 17th century onwards. Legendary mariners from the Iberian Peninsula had been the vanguards of sea explorations from the 15th century onwards, discovering sea routes to Africa, Asia, and also the Americas. Having established themselves across four continents they could not but be influenced by the other cultures that they encountered.

The Portuguese period style is extremely collectible and varies from the most decorative and intricately carved tables and chairs to the more substantial cupboards featuring fielded panels and large brass hinges. The chair became the focus of the artistic experiment. These pieces are usually vigorously carved with barley twists being a much preferred decorative motif and used extensively. Native woods like walnut and oak were spurned in favor of foreign exotic woods, especially ebony. The use of tooled leather held with metal studs became a singular characteristic for many pieces. The embossed leather would be worked over with shell motifs, foliates, and decorative designs. Sometimes the Iberian style is unique with unpredictable combinations inspired by the contact with the rest of the world. Along with the types of chairs, products such as the Baroque sideboard, Walnut wood bar cabinet, Portuguese Chest, Portugal writing desk, and Portuguese cabinet are available at The Great Eastern Home.

Portuguese or Iberian furniture of the pre-modern period is quite singular and is thus much coveted as luxury items across the world.

New Delhi, April 20, 2023: Jakson Green, endorsed by India’s leading energy & Infrastructure conglomerate, Jakson Group, announced today that the company is developing a Green Hydrogen fuelling station at Badarpur, New Delhi for a major power company in India. Set to be built in record time, the project is expected to offset 3.7 tons of CO2 per day once operational.

The green hydrogen fuelling station involves the establishment of a specialized and dedicated facility that will use the green energy generated on-site by a renewable hybrid to generate, compress, store, and dispense GH, utilizing a hydrogen purification system. As a part of the project, the company will also incorporate a battery energy storage system (BESS) backed renewable hybrid power plant within the station, making it a completely self-sustained facility. Overseeing the entire facility, an advanced integrated control system using cutting-edge digital technology will also be put in place to supervise and monitor the fuelling station’s operations. The fuelling station is expected to produce 260 kg of green hydrogen per day at a pressure of 350 bar that will be utilized to fuel up to five intercity FCEV (fuel cell electric vehicle) buses.

Speaking on the occasion, Bikesh Ogra, CEO and Managing Director of Jackson Green Private Limited, said, “Our endeavor to establish India’s largest urban-centric green hydrogen refueling station is another push to steer the nation’s sustainability initiatives. The project is expected to aid the recently launched National Hydrogen Mission & significantly contribute towards propelling India’s low carbon quotient/journey. Our project reinforces hydrogen’s crucial role as a new energy transition fuel, reducing India’s dependence on imported crude oil and minimizing pollution. This sets us apart as a pioneering player in green hydrogen, and we remain committed to building infrastructure that promotes hydrogen-fueled vehicles”

Jackson Green has recently announced its global ambitions to be a leading developer and integrator of green hydrogen and green ammonia assets across select geographies and is eyeing a play in the independent hydrogen and ammonia production and electrolyzer manufacturing space in line with Hon’ble Prime Minister Shri Narendra Modi’s vision of Atmanirbhar Bharat. The firm is actively developing a pipeline of renewable energy, green hydrogen, and green ammonia projects, both in India and abroad.

Hyderabad, 20 April 2023: Svitch Bike, an Industry Leader in environment-friendly premium electric foldable bicycles has launched its new Exclusive Experience Centre – MV Automobiles: Svitch Bike Exclusive Dealership in Hyderabad. MV Automobiles will be headed by Mr. Mahesh & Mr. Sai Vineeth Nalam Rohit who are renowned names in the diamond & jewelry industry.

The EV Scenario in Hyderabad has been ever-expanding as the market is open & accepting to multiple companies dealing in different sectors of the EV Industry. Hyderabad being an IT Hub enjoys the privilege of more than 300+ charging stations & multiple brands for consumers to choose from.

The Experience Showroom has been curated & executed by Izia Branding Pvt. Ltd. The key USP of the Experience Showroom is it will appeal to all 5 of the human senses communicating the Svitch Bike Brand identity & language offering a complete experience.

Mr. Rajkumar Patel, Founder & MD of Svitch Bike & Switch Motocorp quotes,

“The Showroom will display the much-awaited CSR762 for the public to experience along with Svitch Bike. Hyderabad being a metro city already boasts a vast EV infrastructure that will be healthy for the entire EV ecosystem. We’ve many of these Experience Showrooms in the pipeline in India & overseas! A big shout out to the friends we’ve made along the way.”

Switch Motocorp, the parent company for CSR762 EV Motorbike also roped in Mr. Salman Yusuff Khan as the official brand ambassador kicking off a Summer Campaign.

Mr. Chintan Khatri, CEO & Co-Founder of Svitch Bike & Svitch Motorcorp, shares his two cents on the recent diversification:

“With Svitch Electric Cycles we catered to the premium segment. After acquiring a considerable stronghold over the market, we’ve diversified our operations moving to Electric Motorbikes now with CSR762. It will be for the mass segment so we will be able to serve the entire EV ecosystem of Hyderabad starting from the IT Hub & so on.”

Switch Electric Cycles & CSR762 will be available for people to experience in Hyderabad through an authorized exclusive dealer near you: MV Automobiles.

Switch Bike envisions adding an Exclusive Experience Centre in every area of Hyderabad & the southern market to push forth the footprint of EVs & to empower people to commute sustainability. After acquiring the premium electric foldable cycle market, Svitch Bike is actively establishing global touchpoints.

Switch Bike & CSR762, a bootstrap startup turned into a company, officially opened up the gates for Dealerships, Distributorships & Channel Partnerships. The store is situated at Plot no. 6, Sardar Patel Road, Next to Anand Theater, adjacent to Mochi Showroom, Begumpet Road, Paigah Colony, Hyderabad, Telangana.

Bangalore, India – 20 April 2023: Tyresnmore, an investment company of the CEAT group, is excited to announce the launch of their new ad campaign, “Tyresnmore – Right at your Door!” The campaign aims to address the common pain points that customers face when buying tyres and showcase how Tyresnmore is the perfect solution with their doorstep fitment service.

Tyre purchases can often be a time-consuming and overwhelming process for customers, with numerous brands, price points, and service options to choose from. Tyresnmore aims to simplify this process and become the go-to brand for customers’ tyre, battery, and alloy changing needs now and in the future all with the click of a button right at their doorstep.

Mr Rajeshwar Wadhera, Chief Executive Officer – of Tyresnmore said, “We are thrilled to launch our new ad campaign, ‘Tyresnmore – Right at your Door!’ With these ads, we aim to increase awareness about Tyresnmore and highlight our convenient and hassle-free concept for doorstep fitment. We want to be the go-to brand for customers when it comes to buying wide range of tyres, batteries, and alloy wheels changing needs, providing them with a seamless and enjoyable experience all at the comfort and safety of their home.”

Mr. Ashish Tambe, Executive Creative Director- Kinnect said, “It was important that the visuals captured Tyresnmore’s vision to transform the tyre buying experience for customers while showcasing their commitment to convenience, expertise, and customer-centricity. The ad campaign was crafted to showcase the essence of Tyresnmore’s innovative doorstep fitment service. We believe that these ad films will resonate with customers, showcasing the convenience and expertise that Tyresnmore brings to the table. We are confident that the campaign will drive awareness, engagement, and ultimately, customer satisfaction.”

The ad films feature two friends, one smart and the other meek, who encounter typical situations where they need to change their tyres. In the first film set in an office, the meek guy struggles to find a tyre shop that meets all his requirements. His friend suggests calling Tyresnmore for expert advice and scheduling an appointment. The ad showcases Tyresnmore’s van arriving at the customer’s doorstep as per the scheduled appointment time and completing the fitment process within 45 minutes, including tyre removal, changing, wheel balancing, and alignment, leaving the customer pleasantly surprised and happy.

In the second film, set in a gym, the smart guy suggests to the meek guy that he can get his tyres changed at home without taking leave from work, by simply calling Tyresnmore. The ad follows a similar storyline, showcasing the convenience and efficiency of Tyresnmore’s doorstep fitment service.

The ad films can be viewed on Tyresnmore’s social media channels. Customers can also visit the website www.tyresnmore.com or call Tyresnmore’s customer service helpline (+91- 92 1275 1275 to schedule an appointment or get expert advice on their tyres, batteries & alloy wheels requirements.

Campaign Credits:

Creative Agency: Kinnect

Creative: Ashish Tambe, Ritika GIrath, Priya Baldwa, Ananya Singh

Production House: Kinnect Productions x Veda Media House

Producer: Manan Gala, Kosha Deliwala

Servicing: Sachi Pandya, Disha Shah

Director & DOP: Jay Bhansali

Associate Director: Raaz

BAINBRIDGE, Ga., April 20, 2023 – Danimer Scientific, Inc. (NYSE: DNMR) (“Danimer” or the “Company”) and TotalEnergies Corbion, both leading bioplastics companies focused on the development and production of biodegradable materials, today announced that they have developed a new compostable coffee pod biopolymer that is in compliance with proposed EU packaging regulations.

The EU recently announced a proposal requiring plastic packaging such as tea bags, coffee pods, very light plastic bags, and sticky labels for fruit and vegetables to be compostable. Danimer and TotalEnergies Corbion’s new formulations, containing a blend of Danimer’s signature polyhydroxyalkanoate (PHA) Nodax® and TotalEnergies Corbion’s Luminy® High Heat polylactic acid (PLA) material, have already passed biodegradability tests and have been certified by TUV as home compostable. They are currently being tested in the market by numerous European companies.

Danimer has estimated that, in the European market, 550 million pounds of plastic are used in the manufacture of single-use coffee pods annually.

“Since beginning our collaborative partnership with TotalEnergies Corbion a couple of years ago, we’ve been working to blend together our respective materials, Nodax® and Luminy®, to meet the specific functionality needs of our customers for a variety of applications,” said Scott Tuten, chief marketing and sustainability officer of Danimer Scientific. “We support the EU’s proposed new regulations as a necessary first step in addressing the problem of plastic waste, and we’re pleased to be offering our compostable coffee pod biopolymer as one example of how the technology behind bioplastics has evolved to serve the needs of manufacturers, regulators and consumers as the world moves toward a cleaner and more responsible future.”

In 2021, Danimer and TotalEnergies Corbion entered into a long-term collaborative arrangement for the supply of Luminy® PLA, a biobased polymer used to manufacture compostable products.

“We’re excited about the potential of compostable bioplastics to provide an environmentally friendly alternative to single-use petrochemical plastics, and we hope that the coffee pod biopolymer we’ve developed in partnership with Danimer Scientific will be the first of many collaborations to come,” said Thomas Philipon, CEO of TotalEnergies Corbion.

Coinciding with this announcement, Stephen Croskrey, chairman and chief executive officer of Danimer Scientific, will be ringing the closing bell at the New York Stock Exchange today, Monday, April 17, to mark the beginning of Earth Week.

Bangalore, 20 April 2023: At the beginning of its journey, the XUV400, Mahindra & Mahindra’s (M&M) first electric SUV, has crossed a very significant environmental milestone. The all-new e-SUV is produced in a 100% water-positive facility in Nashik, Maharashtra, using only renewable energy.

The energy saved in the making of these vehicles can illuminate more than 1000 homes for a year and is equivalent to the planting of 1 lakh trees. The water-positive manufacturing set-up saves more than 20,000 kilolitres of water and can provide water for 100 homes in a year.

Speaking on the achievement, Mr. Veejay Nakra, President, Automotive Division, M&M Ltd. says, “Manufacturing an environment-friendly vehicle is just one step of a modern automotive company’s climate action journey; a more holistic approach is to manufacture that planet-friendly vehicle in the most sustainable manner possible and we’ve managed to do that with our XUV400.”

The XUV400 is already the fastest booked electric SUV in India which saw 15000 bookings in just 3 days. Mahindra also announced that by 2027, between 20 to 30 percent of its passenger vehicles will be electric.

•  Mahindra group is entirely water positive
•  M&M is also the first Indian ‘automobile & components’ company to be included in the world index of Dow Jones Sustainability Index (DJSI) for the 2nd consecutive year in 2022.
•  It is also the first Indian organization to sign EP100 and adopt a carbon pricing model.
•  Mahindra Ag North America’s (MAgNA) Houston facilities switched to 100% renewable energy recently.
•  M&M is featured in CDP ‘A’ list for climate & water for the years 2020 and 2021.

New Delhi, 20 April 2023: Chaayos, India’s largest and most loved chai cafe chain, has recently introduced a new summer beverage called the Chai Frappe, with an equally unique and refreshing campaign #AisaBhiHoSaktaHai. This refreshing Chai Frappe boasts a rare fusion of the kick of chai and the cool and creamy goodness of frappe, challenging the preconceived notion that chai should only be served hot. Urging people to think beyond their limitations, the #AisaBhiHoSaktaHai campaign celebrates creativity and innovation by challenging stereotypes, with an unconventional twist on what to expect at Chaayos.

Known for its innovative and unique tea offerings that cater to the taste buds of tea lovers across India, Chaayos has yet again demonstrated its commitment to pushing the boundaries of the traditional tea category with the launch of Chai Frappe. The Chai Frappe is an inventive twist on the classic chai, providing a refreshing and indulgent experience that is perfect for beating the heat. Chai Frappe is available in 3 refreshing flavors – Caramel, Dark chocolate, and Magic spice.

The launch campaign showcases the beauty of the unexpected through a simple yet powerful tagline #AisaBhiHoSaktaHai, urging people to let go of their biases and open themselves up to new possibilities. Through its vibrant visuals and catchy tagline, #AisaBhiHoSaktaHai is a reminder that the world is full of endless possibilities and that we should never be afraid to step out of our comfort zone and experience the extraordinary.

Exploring unexpected moments of magic, #AisaBhiHoSaktaHai features two short films as well as a series of engagements through a digital-led campaign. In the first film, we show two girls having a conversation at Chaayos, where one girl is snacking and the other one is having her Chai Frappe. Suddenly, one of them spots three monks performing Tai Chi inside the café holding chai cups. The girl excitedly calls out Chaayos mein ‘Tai-Chai’ ho raha hai! The conversation leads to the discovery of Chai Frappe and the realization if Chai and Frappe can happen, then a Tai Chi class in a Chaayos café can also happen. The second film shows an Astronaut standing in line for his cup of Chai at Chaayos. He is seemingly looking out of place in his spacesuit. As one on-looker gawks at the situation, his friend tells him anything is possible, including the unbelievable combination of Chai and Frappe, emphasizing that #AisaBhiHoSaktaHai.

The Co-founder of Chaayos, Mr. Nitin Saluja said, “We at Chaayos are thrilled to launch our newest product, the Chai Frappe, and our #AisaBhiHoSaktaHai campaign. This campaign aims to break free from the traditional stereotypes that limit our thinking and encourages everyone to explore new horizons. Through #AisaBhiHoSaktaHai, Chaayos hopes to inspire its customers to challenge conventional thinking about chai and embrace new possibilities. The Chai Frappe is a perfect embodiment of this philosophy – a refreshing summer drink that blends two seemingly disparate elements to create something truly unique. The Chai Frappe is a testament to the brand’s commitment to innovation and excellence, and we believe it will be a refreshing treat for tea lovers this summer.”

The creative campaign has been designed by Wondrlab India. The digital-led campaign includes two short films as well as multiple promotional and teaser campaigns that build on the element of surprise and possibilities.

Amit Akali, Co-founder, and Chief Creative Officer, and Mandar Sawant, Content Director of the Content Platform, Wondrlab said – “The thrill started when we first tasted Chai Frappe ourselves and it totally amazed us. We wanted to create something as refreshing as the product itself, keeping the unique tone of voice of the brand Chaayos that’s relatable and quirky at the same time. Our main campaign thought ‘Aisa Bhi Ho Sakta Hai’ allowed our imagination to go crazy and turn situations like monks performing ‘Tai Chai’ and an Astronaut landing at Chaayos into a reality.”

Rishabh Dubey, Director of these films, adds – “It was exciting to bring to life the whacky idea of characters like astronauts and monks inside the Chaayos cafe. It was also challenging to make them look as real as the drink, Chai Frappe itself.”

As an extension of the campaign, Chaayos has collaborated with several Indian brands including Sugar Cosmetics, My Glamm, Colorbar, The Hosteller, EazyDiner, Spotify, Bharat Matrimony, Walgreens, and more, encouraging them to showcase their own #AisaBhiHoSaktaHai moments in their product offerings. An influencer campaign has also been launched, sharing their real-life #AisaBhiHoSaktaHai moments, which they never thought were possible but made it happen.