Category business

Mumbai, 13/4/23: AAIBA Design Private Limited, an integrated creative and digital agency helmed by Saurabh Chandekar and his wife Rasika Chandekar, has won the Silver Award at the NYX Awards, 2023. AAIBA won the award in the Design – Poster Series category for the creative digital campaign the agency had carried out for the Screen Writers Awards (SWA) 2020.

The NYX Awards 2023 winners were announced after extensive evaluation by an eminent global jury comprising professionals such as Masanori Eto (Japan), Markus Pargfrieder (Austria), Vitaliy Yakin (United States), Jimmy Landaburu (Ecuador), Ronn Lee (China), Patrizia Burra (Italy), and more. The jurors chose from a massive entry list of over 1500 names before deciding the eventual winners.

The latest award win is for AAIBA’s innovative, engaging, and highly impactful digital campaign for the Screen Writers Awards, a path-breaking event organized by the Screen Writers Association (SWA), India. AAIBA won the award for its superior creativity, which ade the judges identify it as one of the best entries in the category. The clarity of design and creativity of vision was deemed to uphold the best standards of excellence and execution.

SWA is the governing body representing Screen Writers across the country’s large, small, and OTT screen formats. The organization aims to ensure fair representation of the entertainment industry writers and give them due recognition and honor. SWA organized the Screenwriters Award 2020, and AAIBA successfully amplified the initiative through its well-executed end-to-end digital and social media promotions for the landmark event. With the 2 nd Award win for the SWA campaign at the NYX Awards 2023, AAIBA has once again proved it is the best player in its category.

Speaking about this, Saurabh Chandekar, Founder of AAIBA Designs, said, “Winning an international award is always a special achievement, and with this win at NYX Awards, 2023, we have added the second trophy to this landmark campaign. It was a very special campaign and a major creative endeavor for us as we aimed to combine the depth that the art of writing requires with the glamour and playfulness that the entertainment industry offers. We collaborated with SWA to understand their vision and created a flawless, holistic, unique, impactful brand identity. I am glad that the jury at the NYX Awards, 2023, also found AAIBA’s efforts worthy of this global recognition.”

Sharing her thoughts on the SWA 2020 campaign creatives winning the prestigious NYX Award, Manisha Korde, Chair of SWA Awards, said, “This campaign was a humongous task as we had to create a visual brand identity for the entire SWA Awards campaign, and held a lot of discussions with AAIBA about the world of screenwriters and our aspirations about the positioning of the awards, which are the first of its kind in India. AAIBA and SWA put their best foot forward. I am ecstatic that AAIBA’s vision for SWA Awards 2020 has fetched yet another international recognition through this win at the NYX Awards, 2023.”

The NYX Awards is a leading international awards program that recognizes, celebrates, and provides acknowledgment favoring all who possess extraordinary caliber across all facets of industries and mediums, specifically in the fields of marketing, communication, advertising, creativity, public relations, graphic design, print, digital, video, and audio. NYX simulates monumental achievements of boundless industries, viewed as a symbol of the highest standards for those who bear it.

Mumbai, 13th April 2023: TECNO the premium technology brand has launched its first-ever foldable smartphone, the PHANTOM V Fold 5G in a starry unveiling ceremony in presence of the revered Bollywood star and Brand Ambassador Ayushmann Khurrana at JW Marriott, Sahar. The actor has been associated with the brand for the past two years and has played a pivotal role in enhancing the brand imagery and recall among the Indian youth and further establishing TECNO as a disruptive smartphone brand. The advent of the ‘Beyond the Extraordinary’ Phantom V Fold marks TECNO’s entry into the foldable device market, under its flagship PHANTOM product line.

TECNO PHANTOM V Fold 5G, priced at INR 88,888 comes with the Industry-first Full Sized Fold with largest 7.85″ 2K+ LTPO display. The phone boasts a dual-screen display and a 5-lens Ultra HD camera system, promising an immersive visual experience and exceptional image quality. The PHANTOM V Fold 5G aims to enhance user experience in various smartphone aspects, it achieves this through its flagship dual LTPO screens, which offer a 10bit display for sharper and more detailed visuals and an adaptive 10-120Hz high refresh rate, enabling smooth motions and fluid transitions both when folded and unfolded. The smartphone is available in two colors – Black and White. The back cover is 100% Renewable Fiber made of emerging environment-friendly organic material from plastic waste.

Furthermore, TECNO’s Foldable offering redefines the Fold segment by introducing the largest 5000 mAh battery coupled with a power-packed 45W charger. Also, the phone is supported by the specially designed HiOS based on Android 13 for providing an efficient UI that could also be adapted to work on large displays. The users can enjoy seamless multitasking and productivity with amazing features like Split screen, Parallel Window, Smart touch, Multiple windows etc. Additionally, the Fold is packed with the most advanced MediaTek 9000+ 5G processor based on 4-nanometer fabrication.

Commenting on the launch of PHANTOM V Fold, Arijeet Talapatra, CEO TECNO Mobile India, said, “By addressing the new-age consumer needs and leveraging our vast ecosystem to offer best-in-class technology on our smartphones, we are shifting our gears to consolidate our product portfolio in the ultra-premium segment with the Phantom series, ranging from 25K up to 100K. The Phantom series is the culmination of all the technological innovations at TECNO, reflecting our continuous commitment to user insights, research and development. Be it through Phantom X2 pro, which stands out as the only smartphone in the industry with World’s First Retractable Portrait camera. And now with Phantom V Fold, we foray into the foldable phone category with the best-in-class screen size, battery, camera & flagship processor in the segment. As a company, we have always been working towards bringing advanced technology to our consumers at disruptive prices and with PHANTOM V our aim is to change the fold market segment in less than 100K. This phone is a great device for people yearning for multitasking, new form factor and lifestyle.”

Speaking about being a part of the unveiling ceremony of PHANTOM V Fold 5G, Brand ambassador Ayushmann Khurrana, said, “I am thrilled to be a part of TECNO’s momentous journey. The foldable segment is going through an exciting disruption and with PHANTOM V Fold, the brand is truly redefining the experience. I am also excited to see how this big fold smartphone will change the way we interact with our devices and have a transformative impact on the consumers.” 

Beyond the Extraordinary offers

Key USPs of TECNO Phantom V Fold:

• Two Flagship Screens With New Form Factor to Create New Possibilities

Unfolded, PHANTOM V Fold reveals an outstanding 7.85-inch display with an optimal 8:7 aspect ratio and 2K+ resolution on an ultra-flat screen with a virtually invisible crease, which also lets the user work on 2 different apps simultaneously. Empowering users to discover greater smartphone fluency, whether gaming, watching movies or at work, PHANTOM V Fold’s flagship dual LTPO screens have 1100nits of maximum brightness, HDR10+ support and TUV A-rated 36months of display fluency. The phone’s 6.42-inch sub-screen has a unique micro-curved design and a 21:9 aspect ratio for a classic single-screen flagship smartphone experience. The result of extensive research into usage scenarios and global smartphone use, the sub-screen’s dimensions are optimal for single-handed operation, sitting naturally in the palm while allowing the users to comfortably take command using just a thumb.

 TECNO’s Technologies Inspire A Robust and Industry Minimum Screen Crease

PHANTOM V Fold’s main inner screen is enhanced by the results of TECNO’s continuous pursuit of the next best technologies. The brand’s self-developed, aerospace-grade drop-shaped hinge creates an ultra-flat main inner screen surface that is virtually crease-free. The hinge’s innovative reverse snap structure significantly improves the phone’s structural stability, while its aerospace-grade material creates strength with a light weight. The device hinge has gone through a testing of 200,000 + fold /unfold crease and measures just 0.11mm.

• MediaTek Dimensity 9000+ SoC Delivers Multitasking  with Ultimate Performance

PHANTOM V Fold is the world’s first foldable smartphone to be powered by MediaTek’s flagship Dimensity 9000+ 5G processor for delivering an exceptional performance that allows ultra-efficient multi-tasking and seamless switching between screens. The AI processing unit of the phone is designed to achieve maximum effective performance in the latest AI-accelerated trends including AI-multimedia, gaming, camera, and social video experiences. PHANTOM V Fold has a mighty 21GB RAM (12GB LPDDR5x + 9GB) via Memory Fusion 2.1 Technology and up to 512GB internal storage.

• Five Ultra HD Lenses for Unprecedented Image-Making

PHANTOM V Fold’s ultra-clear 5-lens photography system creates an unprecedented image-making experience with lenses to meet a wide range of uses. With three rear lenses and two front lenses, users can explore a new world of photography. Enabling spectacular night-time image making, PHANTOM V Fold’s 50MP Super Night main camera features a super light-sensitive custom 1/1.3-inch sensor and 7P composition. Making up the other rear lenses are a powerful 50MP telephoto lens with 2X 50mm Golden Portrait Focal Length, and a 13MP ultra wide-angle lens. PHANTOM V Fold also has a 32MP front camera embedded in the secondary screen and a 16MP front camera featured in the primary screen. Additionally, click selfies with 50MP ultra flagship rear camera, Real time preview while clicking image features of Phantom V Fold phone too.

• HiOS13 Fold Provides a Super-Optimized Software Experience

The large-screen foldable smartphone experience offering has often been hampered by having operating systems unsuitable for the devices. As a result, TECNO developed HiOS13 Fold – a highly optimized and customized operating system based on Google’s Android 13, specially designed for foldable device, and further optimised 2000+apps for big Fold display, and top 1000 apps 90% adapted for Split Screen Mode & Multi Windows Mode.

13th April 2023: Bringing the best of high-street fashion in an all-new avatar, JACK&JONES unveils a Metaverse-themed capsule collection as part of their SPRING/SUMMER 2023 collection. Bridging the gap between style and augmented reality, the new collection boasts an array of bright and playful colors that are ideal for Summer. This limited-edition capsule is an innovative play on 3D augmented reality, taking the shopping experience at JACK & JONES to an elevated digital realm.

Fashion, much like technology, is advancing in ways that are bold, unpredictable, and limitless. Inspired by this thought the new Metaverse collection highlights a range of fresh new styles and designs, in bold hues with splashes of neon and reflective colors, they add a futuristic flair to all outfits. Taking a step forward and giving consumers a 360-degree experience, JACK&JONES has incorporated a technology-led approach that allows consumers to step into a whole new world and avatar while trying on a garment from the collection.

The new Metaverse-themed capsule collection embraces the futuristic and high-tech aesthetics of the virtual world and blurs the lines between the physical and virtual worlds.

Available in stores across India in early April 2023, the new JACK&JONES METAVERSE collection is now available in all stores and is priced at INR 1499 onwards. The in-store experience is not to be missed if one wants to encounter a one-of-a-kind experience.

Delhi, 13th April 2023: Oneistox, a homegrown ed-tech startup transforming the AEC (Architecture, Engineering, and Construction) industry, announced that it had raised $1.2 million in seed funding from Y Combinator, Powerhouse Ventures and Soma Capital with participation from notable angels like Amit Ranjan, co-founder of Slideshare, Deepak Menon, VP-Microsoft among others. With the vision to disrupt the AEC industry and enable better opportunities for AEC professionals, Harkunwar Singh along with his co-founders Vipanchi Handa, Mehul Kumar, and Chaithanya Murali launched the ed-tech platform, Oneistox, in 2021. The platform offers a range of courses and upskilling programs tailor-made for AEC professionals to help them build industry-relevant new-age skills and stay ahead of the curve.

The AEC industry makes up 12% of the world’s GDP. Yet it is the second least digitized industry in the world after agriculture. Due to the lack of technological development, the AEC space worldwide looks exactly as it did 20 years ago. Oneistox came into existence to enable working professionals with tech-first skills and maximize their potential. The startup aims to bridge the gap between traditional AEC education and the fast-evolving technological landscape, empowering learners to become future-ready professionals. With its seed funding round, the startup has been able to achieve 30% month-on-month growth in the last 12 months whilst doubling down on its platform infrastructure, developing more new-age courses for learners, and expanding its team.

Harkunwar Singh, Co-founder, of Oneistox said, “The AEC industry is ripe for disruption, and Oneistox aims at leading the charge with cutting-edge upskilling courses. We are thrilled to have amassed the support of such an eminent investors panel over the last year. Our goal is to ensure that the next generation of AEC talent is armored with future-ready skills to meet the ever-evolving demands of this industry.”

Gustaf Alstromer, Group Partner at YCombinator quoted, “The AEC industry needs what Oneistox is building. I’m proud to be an investor in the company and look forward to the disruptions they bring in the industry.”

“Over the past year, Oneistox has achieved remarkable milestones, with exponential growth and scale. The biggest contributor to the company’s success has been their unmatched understanding of the AEC industry and their strategic positioning as an ed-tech that challenges the status quo. We believe they are the game-changers the industry was looking for.” said Kshitij Golwalkar, General Partner, Powerhouse Ventures

The idea of Oneistox came to life when the founding team put together model-making workshops across the country. As they started visiting multiple venues and meeting architecture grads across the country, they felt that there was a gap in the architectural education that most institutions offered. As 50 student workshops grew to 50+ workshops with 1000+ learners, Harkunwar and his co-founders understood that the problem of upskilling AEC professionals was a real-life business problem that the industry was yearning for.

Punjab 13 April 2023: Tripat Girdhar, the founder and Principal Architect of The Design Studio, Chandigarh, was bestowed with the title of Most Admired Architect in Punjab on 7th April 2023. At an event hosted by the Sarva Rithu Seva Foundation at the Hotel Raddison Red in Mohali, the award was presented by Shri Harpal Singh Cheema (Finance Minister Government of Punjab, Punjab Vidhan Sabha). The awards ceremony was attended by the jury members, Padma Shri Ar. C.N. Raghavendran and Padma Shri Sudhir Kumar Jain, as well as the honorable minister of housing and urban development of Punjab, Sh. Aman Arora, and the honorable spokesperson and member of parliament for Punjab, Sh. Raghav Chadha.

ACES of Punjab is an event organized by Sarva Rithu Seva Foundation, A non-profit organization that has three wings – Medical, Education, and Service, based in Punjab. The foundation was inaugurated in 2019 and running by Dr. Saajan Sharma, Arun Hooda, and Anmol Luthra, Directors of SRSF.

The award has been presented to Ar. Girdhar as his remarkable design of Architecture not only for Punjab but for our country. Ar. Tripat’s inventive designs not only reinterpret India’s architectural roots and traditional acumen in a contextual vocabulary but also dwells Indian architecture on a world stage. The Design Studio is an Architectural, Engineering, and Interior Design firm with prominence in the verticals of Urban Planning, Commercial, Residential, Educational, and Industrial Architecture. Headquartered in Chandigarh, The Design Studio comprises a team of over 23 dynamic architects and engineers and currently working on projects across 6 Indian States and also handling assignments internationally including Australia & New Zealand. Ar. Tripat has also been awarded the title of ‘CREDAI Destination Punjab 2019’ by the Hon’ble Minister of Housing & Urban Development, Punjab – Sukhwinder Singh Sarkaria, for the project Address Boulevard which is the tallest building in Punjab.

ACES of Punjab is one of the single platforms for knowledge and intelligence for the Real Estate & Allied Industry. And it’s an Initiative to discuss trends, data, research, and analysis in the trade to create an unparalleled knowledge source from the most respected consulting and market study organizations. It offers an extensive mapping, business trends for the future, success stories of the brands, benchmark figures, and retail market strategies across the segments, opportunities for business, and growth of real estate in Punjab

Mumbai, April 13, 2023 – Trane® – by Trane Technologies (NYSE: TT), a global climate innovator – is celebrating its 110th anniversary as a world leader in creating comfortable, energy-efficient indoor environments for commercial buildings, industry, and homes.

The Trane Company was incorporated in 1913, 28 years after James Trane and his son Reuben started a family plumbing business in La Crosse, Wisconsin. It established its position as a pioneer in climate control in the 1930s with the patent of its first air conditioner and the launch of Turbovac, a water chiller that fundamentally altered the industry’s approach to large-building air conditioning systems. Today, the company’s solutions can be found in renowned landmarks such as New York City’s Grand Central Station and the Burj Khalifa in Dubai, the world’s tallest building, as well as numerous buildings and homes around the world.

“Since 1913, Trane has been pioneering innovation that advances industries and improves lives and communities,” said Donny Simmons, president, of Commercial HVAC Americas, Trane Technologies. “Today, Trane Technologies continues to challenge what’s possible for a sustainable world – a purpose built on more than a century of big ideas, bold action and extraordinary impact.”

Through industry-leading action and innovation, Trane Technologies is decarbonizing buildings, industry and the cold chain. The Trane business has been granted more than 6,000 patents to date worldwide, and is helping customers succeed with new innovative solutions such as the Thermal Battery™ Storage-Source Heat Pump System, which eliminates the need for fossil fuels by making all-electric heating and cooling possible in commercial buildings even in cold climates and dense urban environments.

“I’m pleased to congratulate everyone involved with Trane on the celebration of 110 years of business success,” said Jill Billings, Wisconsin State Representative, 95th Assembly District. “Trane Technologies is certainly a leader in industry innovation and furthers the values and legacy of its founders. Trane continues to work to make buildings safer, comfortable and energy efficient, to the benefit of people worldwide.”

By advancing its 2030 Sustainability Commitments, including the Gigaton Challenge, Trane Technologies was the first in the industry and among the first across all sectors to receive validation from the Science Based Targets Initiative (SBTi) for its near-term 2030 emissions reduction targets and its long-term 2050 net-zero target. Trane Technologies was named 18th and first in its industry category in the 2023 JUST 100 and is among FORTUNE Magazine’s World’s Most Admired Companies and Forbes’ America’s Best Large Employers.

Mumbai,13th April 2023: Homesfy Realty Ltd. India’s 1st tech-enabled real estate brokerage listed on NSE Emerge – records its best annual performance ever. Pre Sales value for Q4-FY23 grew by 51% with a value of ₹599 Crores over Q3-FY23 and 15% compared to Q4-FY22. This is particularly notable in light of the challenging global environment and the rising cost of home loans in the domestic market. This is Homesfy’s first operational update since listing on NSE Emerge, and it has been informed to the exchange.

For FY23, the average unit price stood at ₹ 91 Lacs, with an improvement of 7.5% over last year’s price of ₹ 84 Lacs. Mumbai’s sales volume was up by 42%, and Bangalore’s sales volume was up by 37% compared to FY22.

Top developers in FY23 include Lodha, Runwal Group, Prestige, Godrej, and L&T, significant contributors to high sales value and volume growth. Mumbai region contributed about 70% of total sales volume, followed by Bangalore, comprising 20%. Presales value contribution by our broker aggregation platform mymagnet.io grew 53% to ₹222 Crore from ₹145 Crore. Cash flow from collections has increased by 51% to ₹47.38 Crore.

The increasing sales and new launches indicate that the Indian housing sector is growing substantially. In the last quarter, January-March 2023, housing sales in India rose by 22% to 85,850 units across eight cities from 70,630 units in the Q4 of the previous financial year. New launches grew 86% to 1,47,780 units — the highest in a quarter — from 79,530 units. (source REA India)

Mr. Ashish Kukreja, Founder & CEO, Homesfy.in & Mymagnet.io, mentioned that “This is what we call transformative years for the sector. The last quarter in FY23 ended well for Homesfy and the real estate sector, that too when we witnessed one of the fastest-ever rises in interest rates. It is possible to see a rate hike in the first half of 2023-24 and a cycle stop in the second half. But, the industry expects to continue to see strong demand for quality tier-1 branded homes.”

He also added that “the government has been investing in infrastructure mega-projects like highways, and new airports, with significant policy initiatives such as “Housing for All”. This increases the possibility that the real estate market in Tier 2 and Tier 3 markets will also snowball, generating substantial returns for investors. These factors will stimulate both real estate holdings’ quantitative and qualitative growth.”

The sector’s performance in Q4 indicates a genuine interest in housing, and the momentum is expected to continue despite global uncertainty.

April 13, 2023, New Delhi | As per the American Express Travel® 2023 Global Travel Trends Report based on survey data from travelers across the United States, Australia, Canada, Mexico, Japan, India, and the United Kingdom, 90% surveyed Indians are prioritizing travel plans focusing on personal wellness with 87% planning on spending more money on luxury experiences than conventional luxury goods this year.

“Indians are planning to travel for gaining new experiences, learn about a city and its culture, break away from the monotony, and try new food or cuisine. New trends like solo and leisure travel are also picking up amongst Indian travelers,” says Sanjay Khanna, CEO, of American Express Banking Corp India. “With the ongoing demand for travelling, we are backing our Cardmembers with compelling offers and benefits, helping them get better value for their trips and creating joyful memories.”

Pop culture and social media are influencing the rise of “set-jetting”.

•  The top sources of travel inspiration for surveyed Indians include Instagram (63%), Facebook (63%), online blogs (49%) and TV shows (49%).
•  48% of Indian respondents agree that they have been inspired to travel this year by a recent TV show/movie, with Game of Thrones and Emily in Paris topping the list.
•  95% surveyed Indian GenZers agree that they are inspired to visit specific travel destinations after seeing them featured on TV shows, news sources or movies.

Culinary delights driving the travel preferences of Indians.

•  Highest amongst all the surveyed countries, 86% Indian respondents shared that they typically book travel destinations based on popular restaurants located there. Participating in the local restaurant scene and food festivals are top experiences they are looking forward to during their upcoming travels.
•  When it comes to food inspiration, more than 98% surveyed Indians agree that they are open to venturing out of their comfort zone and trying new foods while traveling.

Supporting local communities and the environment is on the minds of Indians while traveling.

•  97% are interested in going on a vacation that supports local communities in 2023.
•  94% of surveyed Indians say that they are more mindful of the environmental impact of their travel decisions compared to a year ago.

Exploring lesser-known destinations and traveling on off–the–beaten path.

•  98% of surveyed Indians want to travel to a place they have never been before.
•  Indian respondents are seeking hidden gems as 94% agree that they want to explore lesser-known destinations and 95% agree that they want to travel to a destination that is off–the–beaten path.

*Methodology:

The American Express 2023 Global Travel Trends Report is based on data obtained through an online poll conducted by Morning Consult between February 3rd – 11th, 2023 among a sample of 1,000 travelers from Australia, Canada, India, Japan, Mexico, the UK, and 2,000 travelers in the US who have a household income of at least a $70k equivalent, and who typically travel by air at least once a year. Results from each market survey have a margin of error of plus or minus 3 percentage points.

Gen Z and Millennials are defined as respondents as being born between 1981 – 2012.

Bengaluru, April 13, 2023: Real estate major Puravankara Limited (BSE: 532891) has achieved the highest ever annual and quarterly sales of any financial year since inception by clocking Rs. 1,007 Crore in sale value in Q4 and a total of Rs. 3,107 Crore for FY23, the company announced today in its operational update.

Commenting on the operational performance, Mr. Ashish Puravankara, Managing Director said, “We have achieved the highest ever annual and quarterly sales of any financial year since inception, with Q4 sales of Rs. 1,007 crores and FY23 sales at a record high of Rs. 3,107 crores. The Company has consistently experienced growth during FY23, indicating our sustained efforts towards gaining market share. Despite maintaining a strong pace of sales growth, our unwavering commitment to execution, prompt delivery, and customer satisfaction remains at the forefront of our priorities. We expect our pre-sales growth momentum to continue, driven by a healthy pipeline of new launches of 14 million sqft in coming quarters.”

Key Sales highlights (on a consolidated basis)

•  Achieved the highest ever sale value of INR 3,107 Crore for FY23, the highest in any financial year since inception. A sizeable increase of 29% compared to INR 2,407 Crores in FY22.
•  This impressive increase in sales is accompanied by an equally impressive increase in customer collections from the real estate business; which increased to INR 2,258 Crore in FY23 in comparison to the customer collection of INR 1,440 Crore in FY22. This implies a whopping jump of 57%.
•  Average price realization increased by 14% to INR 7,768/sft during FY23 from 6,838/sft in FY22.
•  Achieved highest ever sale value of INR 1,007 Crore for the fourth quarter of any financial year since inception. Up by 21% compared to INR 831 Crore in Q4FY22.

New project launches in FY23

Quarterly Performance Summary:

Yearly Performance Summary:

Real estate is expected to contribute a larger share of India’s GDP and expand its market size in the coming years. The continued strong momentum and high demand are positive indicators for the real estate market which indicates that there is a healthy balance between supply and demand, with more buyers than available properties. The unchanged repo rates will further support the existing growth momentum. In this consolidation phase, we expect to potentially gain market share.

By Dr. Pavan Yadav, Lead Consultant – Interventional Pulmonology & Lung Transplantation

Extracorporeal membrane oxygenation (ECMO) is a life support technique used to support patients with severe respiratory or cardiac failure. The indications for ECMO can vary depending on the patient’s condition, but generally include:

Severe respiratory failure: ECMO may be used for patients who are not responding to mechanical ventilation or other treatments for severe respiratory failure, such as acute respiratory distress syndrome (ARDS), pneumonia, or pulmonary embolism.

Cardiogenic shock: ECMO may be used for patients with severe heart failure or cardiogenic shock, which is a condition in which the heart is unable to pump enough blood to meet the body’s needs.

Bridge to transplant: ECMO can be used as a bridge to transplant for patients who are waiting for a lung or heart transplant and are critically ill.

Post-cardiotomy shock: ECMO may be used in patients who develop shock after cardiac surgery, particularly in those with pre-existing cardiac or pulmonary disease.

Trauma: ECMO may be used for patients with severe lung or heart injury due to trauma.

Pulmonary hypertension: ECMO may be used for patients with severe pulmonary hypertension, a condition in which the blood pressure in the lungs is elevated and can lead to right heart failure.

Overdose or poisoning: ECMO may be used in cases of drug overdose or poisoning, in which the patient’s lungs or heart may be compromised.

The decision to use ECMO is made by a team of medical professionals, including critical care specialists, pulmonologists, and cardiothoracic surgeons, who will evaluate the patient’s condition and determine if the potential benefits of ECMO outweigh the risks. ECMO is a complex and expensive procedure that requires specialized training and expertise, and is typically reserved for patients who are critically ill and not responding to other treatments.

ECMO in Covid 19

ECMO (extracorporeal membrane oxygenation) has been used as a treatment for severe cases of COVID-19, particularly in patients with acute respiratory distress syndrome (ARDS) who are not responding to conventional treatments. ECMO can provide respiratory and cardiac support to patients with severe lung damage and low oxygen levels.

The use of ECMO during COVID-19 has been associated with some promising outcomes in select patients, although it is not a suitable treatment for all patients with severe COVID-19. ECMO is a highly invasive and complex procedure that requires specialized equipment and a team of highly trained medical professionals. As a result, it is typically reserved for critically ill patients who have not responded to other treatments.

ECMO is associated with a number of risks and potential complications, including bleeding, infection, and damage to the blood vessels. Patients who receive ECMO during COVID-19 require close monitoring, and the decision to use ECMO is typically made on a case-by-case basis, taking into account the patient’s individual clinical condition, overall health, and other factors.

In some cases, ECMO may be used as a bridge to other treatments, such as lung transplantation or recovery. It is important to note that ECMO is not a cure for COVID-19, and patients who receive ECMO may require additional treatment and support after they have been weaned off the machine.

The use of ECMO (extracorporeal membrane oxygenation) has increased in recent times, particularly during the COVID-19 pandemic. ECMO has been used as a treatment for severe respiratory failure in patients with COVID-19 who are not responding to conventional treatments. During the pandemic, there has been a significant increase in the number of patients with severe respiratory failure, particularly those with acute respiratory distress syndrome (ARDS) associated with COVID-19. ECMO has been used in some of these patients as a last resort treatment option, and there have been reports of positive outcomes, including improved survival rates and reduced need for mechanical ventilation.

ECMO (extracorporeal membrane oxygenation) has been associated with good outcomes in certain patients with severe respiratory and/or cardiac failure. The use of ECMO is typically reserved for critically ill patients who have not responded to conventional treatments, and it can be a life-saving intervention in some cases.

One example of a condition where ECMO has been associated with good outcomes is acute respiratory distress syndrome (ARDS), which is a severe lung injury that can be caused by a variety of factors, including infections, trauma, and other conditions. ECMO has been used as a treatment for severe ARDS, and studies have shown that it can improve survival rates and reduce the risk of complications.

ECMO has also been used in patients with severe cardiac failure, such as those with cardiogenic shock or cardiac arrest. In these cases, ECMO can provide temporary support to the heart and circulatory system, allowing the heart to rest and heal. Studies have shown that ECMO can be effective in improving survival rates and reducing the risk of complications in these patients.