Elevate Your Summer Scent with These Must-Have Fragrances for Men

Grooming has become an essential part of the modern man’s routine, and choosing the right products to enhance one’s appearance and scent is a crucial step. While stepping out, your dressing ensemble is incomplete without a spritz of perfume. Using a good fragrance compliments your mood and also reflects your personality. With a diverse range of options to choose from, the following is a curated list of fragrances to offer men an exclusive selection of scents that will suit every style and occasion.

Ustraa

Price: Rs 499/-

Availability: Ustraa Website, Amazon, Flipkart, and Nykaa

As the temperature rises, it’s crucial to have a fragrance that not only smells pleasant but also offers a refreshing and cooling effect. Ustraa’s Vibe EDT has a fresh, invigorating scent that is a perfect choice for men who want to stay cool and confident all summer long. This fragrance has a revitalizing aroma, created by a combination of citrus and woody notes, that offers a perfect balance between liveliness and sophistication. Ustraa’s Vibe EDT is long-lasting and perfect for everyday wear.

Price: Rs 499/-

Availability: Ustraa Website, Amazon, Flipkart, and Nykaa

Summers are said to be the perfect time to be active, but it also means dealing with sweat and body odour. For men looking to tackle sweat and body odour, Ustraa’s Sport EDT is designed specifically to keep you feeling fresh and confident even during the hottest, most intense workouts. Ustraa’s Sport EDT features a unique blend of cooling mint and zesty citrus notes that give the fragrance a refreshing, invigorating effect.

ustraa3

Price: Rs 499/-

Availability: Ustraa Website, Amazon, Flipkart, and Nykaa

Summer nights are perfect for spending time with friends and family, and for men who want to make a bold statement, Ustraa’s Beast EDT is an excellent choice. It features a blend of warm, spicy notes that come together to create a fragrance that’s both masculine and sophisticated. With Ustraa’s Beast EDT, you’ll not only smell amazing but also stay fresh all night long. So whether you’re hitting the club, going on a date, or just hanging out with friends, Ustraa’s Beast EDT is the perfect fragrance to help you stand out and make a statement.

ustraa4

Price: Rs 250/-

Availability: Amazon, Flipkart, and Nykaa

Fourth on the list of best fragrances for summer is Ustraa’s Black Slider Roll-On. To stay fresh and confident all day long, the roll-on is designed to keep you feeling dry, comfortable, and confident even on the hottest, most humid days. Ustraa’s Black Slider Roll-On features a strong, long-lasting formula that’s specifically designed to control sweat and body odour. The formula is free from parabens, making it a great choice for men with sensitive skin and the roll-on applicator makes it easy to apply the product exactly where you need it, ensuring all-day protection.

ustraa5JPG

Price: Rs 250/-

Availability: Amazon, Flipkart, and Nykaa

If you’re looking for a fresh, invigorating scent that’s perfect for summer, look no further than Ustraa’s Blue Slider Roll-On. This powerful antiperspirant deodorant is designed to keep you feeling dry, comfortable, and confident all day long, while also providing a burst of cool, refreshing fragrance. The distinctive scent of Ustraa’s Blue Slider Roll-On is what makes it stand out. The roll-on is free from parabens, making it a great choice for men with sensitive skin. The sleek blue packaging is the perfect accessory for any summer outfit.

Lemon Tree partners with Weddingz.in to boost banquet sales

New Delhi, April 012023: Weddingz.in, India’s largest online platform offering wedding venues and related services, announced a strategic alliance with Lemon Tree Hotels. As a part of this collaboration, Weddingz.in will help boost revenue, drive demand and sales, and increase the fill rate of banquets and event spaces in Lemon Tree Hotels, in more than 40 destinations across the country, including Delhi NCR, Jaipur, Kolkata, Lucknow, Bhubaneswar, Mumbai, Pune and more.

Lemon Tree venues will feature prominently on the Weddingz.in platform, which gets over 19 lakh prospective customers per month, as India’s largest wedding venue marketplace. Weddingz’s will craft specific targeted campaigns and undertake search engine marketing and performance marketing campaigns to drive higher interest. Weddingz.in will also assign a dedicated venue manager who will provide end-to-end services for the customer, such as event management services, assistance with vendor requirements, venue recce and on-ground support during the event.

Speaking about the partnership, Aditya Sharma, Country Head, Weddingz.in said, “Weddingz.in today is one of the largest online marketplaces with over 35K listings on the platform, from across the country. We have millions of visitors searching our platform not just for wedding venues but also for other events such as parties, conferences, meetings and more. Our survey shows that over 60% of our customers search online for venue prospecting. With this collaboration, we are certain that Lemon Tree Hotels, will benefit from the access to such a large customer base looking for high quality event venues. Besides this we have a dedicated team which specializes in banquet sales and marketing, and we are confident that we will be able to create a positive impact and in turn build a long-term association with Lemon Tree.”

Harleen Mehta, Senior Vice President – Sales, Lemon Tree Hotels said, “We are thrilled to partner with Weddingz.in, a platform that offers unique and innovative services not just to wedding venue seekers but also to top corporate customers across the country. We are confident that we will be able to offer end-to-end services to all our existing clients and bring in new ones, thereby creating an additional revenue channel for our hotels.”

Weddingz.in is one of India’s largest one-stop-shop platforms with over 35K banquet/venue listings and other related ancillary services. Customers can choose from a host of venues and other services on the platform and can seek help from our dedicated venue managers who can help them curate the event, to their liking, all within their budget. While Weddingz.in lists venues and related services for free, it offers regular revenue and demand for their patrons.

Closing the wedding season on a high, the platform also witnessed a 39% increase in search for wedding venue in December 2022 vs September 2022. This was a 29% jump in interest vs the last pre-covid December which was in 2019.

SVC & LAHARI launches its project in NCR, Urban Blossom in Faridabad

SVC & LAHARI launches its project in the heart of the NCR, in Faridabad. The company which is a reputed developer and construction company in Hyderabad and has a proven track record of two decades is now coming up with its new launch, Urban Blossom in Faridabad. The project is strategically located and is just 2 mins from Delhi Agra NH2 and NHPC metro station. The greenfield project is also conveniently linked to South Delhi.

The project is spread across 5.01 acres of residential plots & greenery and 0.20 acres of commercial space. There will be a total of 95 plots with sizes in the range of 121 to 165 Sq. Yard (100.65 sq. meter to 137.71 Sq. meter). Urban blossom, as the name suggests is based on nature’s theme and will have plenty of lush green spaces, parks, temples, and kids’ playing areas alongside modern amenities & facilities.

While unprecedented growth and congestion mark modern Indian cities, Urban Blossom will enable inhabitants to disconnect from the world outside and immerse in serenity and calmness.

“The project is perfect for someone who would like to live a calm and tranquil life in the midst of a city, without compromising on modern lifestyle and connectivity. With Urban Blossom, we are set to give an elevated and enriching experience to the people of NCR. It has been crafted in a way to naturally enables residents to rejuvenate without running to the Himalayas every time” said Suren Raj Kush, Marketing Head (Urban Blossom) SVC & Lahari Group.

The project is officially opening on 30th March 2023 on the auspicious day of Ram Navami. All the relevant approvals from the government have been taken. The company has claimed that the entire project will be fully completed in a period of just 6 months.

It is also touted as a lucrative deal for investors. In the vicinity, there are plenty of schools, colleges, 5-star hotels such as Taj Vivanta, The Park, etc. Likewise, there are hospitals such as Apollo and Asian making it a complete ecosystem in itself. This will keep the organic demand high.

Faridabad real estate is growing at a staggering pace and the region is becoming a thriving hotbed of commercial activities in the NCR market. The growth is rooted in multiple factors such as connectivity to South Delhi & Gurugram, expansion in business and industrial activities, growth in population, and many big companies shifting to Faridabad. This is eventually resulting in the pick-up in demand in high-quality residential, commercial, and retail spaces. The market in Faridabad will also get a shot in the arm in the wake of the new transit bridge between the city and Greater Noida. The bridge has reduced the travel time to 20 mins from 2 hours earlier. This can further bring a windfall of investments.

Here are the top 6 cybersecurity companies to help you reduce data breach risk on World Backup Day in 2023

As World Backup Day is approaching on 31st March and the worldwide IT sector and all other businesses are concerned about the current data due to the continuous improvements in cyberattack methods. The latest developments in data protection techniques with cutting-edge technology like artificial intelligence, the Internet of Things, machine learning, cloud computing, etc. should be known by organisations.

Please find below & attached the listicle on Here are the top 6 cybersecurity companies to help you reduce data breach risk on World Backup Day in 2023 for your kind perusal, Request you to please have a look at it and consider the same in your esteemed publication.

Here are the top 6 cybersecurity companies to help you reduce data breach risk on World Backup Day in 2023

As technology advances, the need for cybersecurity becomes increasingly important. With the rise of cyberattacks and data breaches, businesses and individuals need to take proactive steps to protect their data. The overall number of cyber security events monitored by the Indian Computer Emergency Response Team (CERT-In) in 2019 was 3,94,499, according to government statistics. This figure climbed to 11,58,208 in 2020 and then to 14,02,809 in 2021. The number of cyber security incidents was 13,91,457 in 2022. One of the essential ways to protect the data is by partnering with cybersecurity companies that offer solutions to reduce data breach risk. In this article, we’ll discuss the top 6 cybersecurity companies that can help you reduce data breach risk on World Backup Day in 2023.

Quick Heal – It is a global cybersecurity solutions provider. Its products are designed to manage IT security better across a wide range of platforms and devices. Its solutions can be tailored to fit the needs of consumers, small companies, governmental organizations, and corporate houses. The brand has spent 27 years concentrating its R&D on computer and network security solutions. Its current array of powerful machine learning-enabled solutions for cloud-based security thwarts threats, attacks, and malicious traffic before they happen.

Arete – Transforming the way businesses and government manage cyber risk through proven incident response, tech-enabled managed services, and powerful data insights. Working on the front lines of thousands of ransomware attacks and some of the largest nation-state attacks, their team combines hundreds of investigative, technical, and cyber risk management practitioners with best-in-class data and software engineers. They bring a relentless passion for innovation and a commitment to stopping cybercrime bring that same passion to positively impact the collective defense of businesses, governments, and infrastructure from cyber criminals and give back to the communities they serve.

Barracuda – It has been working towards making the world a safer place by delivering access to cloud-first, enterprise-grade security solutions that are easy to buy, deploy, and use. It protects email, networks, data, and applications with innovative solutions that grow and adapt to our customer’s journey. More than 200,000 organizations worldwide trust Barracuda, the company claims.

Noventiq – It is a global solutions and services provider in digital transformation and cybersecurity, which has been headquartered and listed in London. The company enables, facilitates and accelerates digital transformation for its customers’ businesses, connecting 75,000+ organizations from all sectors with hundreds of best-in-class IT vendors alongside its own services and solutions.

CEPTES – It was established by Mr. Harish Kumar Poolakade and Mr. Priya Ranjan Panigrahy, both serving as the Directors and CEOs of the firm. Incepted in 2010, It is headquartered in Bengaluru and has offices in Noida and Hyderabad in India alongwith having global presence in Santa Barbara, CA, Wellington, NZ and Dallas, US. The company has also partnered with companies in Japan, Singapore and Nigeria to expand in these international markets. In a bid to spread its footprints in the Middle-Eastern region, CEPTES plans to launch its Dubai office soon.

Collabera Digital – It is a digital engineering and technology consulting firm. With over 25 offices in 11 countries across Europe and APAC, it caters to 300+ clients including Fortune 500 companies. It offers a mix of engineering tech and talent solutions which includes platform engineering, cloud engineering, intelligent automation, and data engineering, among others.

In conclusion, cybersecurity is crucial in today’s digital world, and partnering with the right cybersecurity company can help businesses and individuals reduce data breach risk. The six cybersecurity companies mentioned in this article are known for their cutting-edge technology and commitment to cybersecurity innovation. By partnering with one of these companies, you can help ensure the safety and security of your data and systems. Remember, protecting your data should be a top priority, and investing in cybersecurity solutions is a smart investment for the future.

Bandhan Bank adds 50 branches to its network in a single day

Mumbai/Kolkata, April 01, 2023: Bandhan Bank, one of the fastest-growing banks in the country, announced the opening of 50 branches on the last day of the financial year. These branches have been opened across the country, the majority being in Bihar, Gujarat, and Madhya Pradesh. With today’s addition, Bandhan Bank now has a network of more than 1,400 branches.

The spread of the new branches is a testament to the Bank’s commitment to expanding its reach across the country and serving the needs of all segments of customers. The new branches will enable more customers to avail Bandhan Bank’s unique customer propositions along with a full range of liability and asset products.

The Bank is well on its journey of diversification of asset book and geographical presence. The bank is expanding its presence to areas outside of the East and Northeast and is looking to increase the share of secured loans significantly over the next few years. The Bank also plans to introduce new products and increase the width of services in the next financial year.

Commenting on the occasion, Chandra Shekhar Ghosh, MD and CEO, said “Our country needs a deeper penetration of banking outlets to ensure that everyone has access to banking. Bandhan Bank is committed to being a bank for all and we are invested in increasing our presence to serve all kinds of customers. Today’s announcement is another step of the Bank’s strategy to extend its reach and offer a world-class consumer banking experience across India.”

Through its wide distribution network and robust digital channels, Bandhan Bank has truly emerged as a universal bank that caters to the diverse financial needs of all Indians, wherever they may be based, whatever products or services they may need, and whichever mode of transaction they may prefer – physical or digital.

Four Seasons Bengaluru Introduces a Unique New Sunday Brunch Experience at Far & East

Four Seasons Bengaluru Introduces

Four Seasons Bengaluru brings yet another exciting experience for all food enthusiasts in the city with the launch of its Sunday Brunch at Far & East. The hotel’s award-winning Asian brasserie, located on the 21st floor, is all set to entertain guests from April 2nd onwards with a special menu that has been expertly crafted by Chef Yonaha and Chef Wong. Guests can enjoy a delectable array of Japanese, Thai, and Chinese delicacies while taking in stunning views of the city and enjoying the Instagram-worthy, rainforest-inspired ambiance.

The menu of the Sunday Brunch at Far & East is a thing of beauty, carefully curated to delight every appetite and mood. The Brunch will offer a unique dining experience, where guests can enjoy a wide range of dishes, including Yakitori, and an array of wok dishes prepared to perfection. While every dish is a winner, the standouts of the Brunch are sure to be the live stations, which will include Peking Duck, Sushi and Robatayaki Grill. For those with a sweet tooth, the dessert display features a selection of indulgent treats to satisfy any craving. In addition to the delicious food, the menu will also be offering a selection of wines and Asian cocktails, carefully curated to perfectly complement the flavors of the dishes. Whether you prefer a crisp white wine or a fruity cocktail, there is something for everyone on the menu.

Speaking on the occasion, Mr. Savio Fernandes, Director of Food & Beverage, Four Seasons Hotel Bengaluru said, “The hotel is known for its epicurean excellence. With the Launch of our Sunday Brunch at Far & East, we have tried to create a truly exceptional culinary experience, with a focus on craftsmanship, character, service and attention to detail. We can’t wait to welcome our guests to this exciting new dining concept.”

An ideal way to relax, unwind and enjoy a leisurely weekend in Bengaluru with family and friends, the Sunday Brunch at Far & East is a unique experience that can’t be missed.

When: 12.30 pm to 3.30 pm, Every Sunday

Where: Far & East, Four Seasons Hotel Bengaluru.
Price: 3200 ++ per person (without alcohol)
5000 ++ per person (with alcohol)
Reserve: +91 76191 46006

TVS Eurogrip Tyres rides on MS Dhoni’s sense of humour in IPL 2023 Brand Campaign

TVS Eurogrip, India’s leading

31 March 2023, India: TVS Eurogrip, India’s leading 2 & 3-wheeler tyre brand, has launched a comprehensive brand campaign with a series of ad films, bringing out the humorous best of M S Dhoni.

Leveraging the brand’s second year of partnership with IPL team CSK, the brand films have MS Dhoni sharing gripping stories from the field with his CSK teammates Ruturaj Gaikwad, Shivam Dube, Deepak Chahar and others. The films laced with humour, match Dhoni’s cricketing skills to specific unique attributes of TVS Eurogrip tyres.

Sharing details about the campaign, P Madhavan, EVP, Sales and Marketing, TVS Srichakra Ltd said, “As the IPL extravaganza returns to all cities across India after a gap of three years, we are excited to rollout a fresh brand campaign to mark our second year of association with Chennai Super Kings as Principal Sponsor. The nuances of our product features have been brought out well in the new films. TVS Eurogrip is all about high performance and the best tyre technology that gives riders superior confidence on the roads. Similarly, CSK is one of the most consistent and performing teams in the IPL arena. We are sure our continued association would lead to winning strides for both partners.”

The latest campaign is in line with the company’s ambition of building a youthful, vibrant brand that resonates with millennial and Gen Z Indian riders and aims to strengthen TVS Eurogrip’s positioning as “The Bike Tyre Specialist”. The ads focus on the high-speed stability, superior wet grip and anti-skid properties of the tyres and will be aired starting 31st March 2023, in sync with the start of the tournament. There is a complete surround programme planned for the on-air campaign across social media, traditional media like print and outdoor as well as on-ground activations.

Delta Honored with the ENERGY STAR® Partner of the Year Sustained Excellence Award for the Sixth Consecutive Year

DELTA

TAIPEI, March 31, 2023 — Delta, a global leading provider of power and thermal management solutions, today announced it was recognized by the U.S. Environmental Protection Agency (EPA) with the prominent 2023 ENERGY STAR® Partner of the Year for Sustained Excellence award for the sixth consecutive year. The prestigious distinction
values Delta’s outstanding leadership in energy efficiency over the years, demonstrated by the indoor air quality (IAQ) energy savings achieved in North America by our wide portfolio of Delta Breez bathroom ventilation fans, which in 2022 alone, saved over 30.8 million kWh of electricity for U.S. consumers. By leveraging its own DC brushless motor technology, which is 70 percent more energy efficient than traditional AC motors, over 90 percent of Delta Breez fan models are certified by the ENERGY STAR program.

“As we accelerate historic efforts to address climate change, public-private partnerships will be essential to realizing the scale of our ambition”, said EPA Administrator Michael S. Regan. “I applaud this year’s ENERGY STAR award winners for working with EPA to deliver a clean energy future that saves American consumers and businesses money and creates jobs.”

Kelvin Huang, President of Delta Electronics (Americas), said, “Being recognized with top-tier accolades consistently over the years, such as the ENERGY STAR Partner of the Year for Sustained Excellence, is an integral part of what makes Delta a world-class corporate citizen. Delta commonly invests 8 to 9 percent of its annual revenues into innovation and employs more than 10,000 R&D engineers in 73 R&D centers worldwide to enhance its core competence in high-efficiency power electronics and develop solutions that are contributing to the creation of smarter, healthier sustainable cities. Our growing capabilities in the U.S. are also a testament to Delta’s commitment to Americas’ sustainable future.”

Benjamin Lin, President of Delta Electronics India, said “We are thrilled to receive the ENERGY STAR Partner of the Year for Sustained Excellence award for the sixth year in a row. At Delta, we are committed to providing cutting-edge power and thermal management solutions that are both environmentally friendly and cost-effective. The recognition by the EPA is a testament to our efforts to reduce energy consumption and promote sustainability. We will continue to innovate and develop new technologies to support a more sustainable future for all.”

The ENERGY STAR Partner of the Year for Sustained Excellence not only values Delta’s ledership in energy efficiency over the years, but also its excellent commitment to training employees and educating customers on the benefits of the ENERGY STAR program and the certification of over 90 percent of our Delta Breez fans. Currently, Delta offers 97 fans in the U.S. that are certified to meet the rigorous ENERGY STAR energy efficiency standards, with some models exceeding the standards by up to 337 percent.

For decades, Delta’s fans and thermal management solutions have been leading the industry in enhancing the energy efficiency and productivity of a wide array of critical applications in the IT, telecom, industrial, automotive, energy, appliance, and consumer electronics sectors. By currently expanding its R&D and manufacturing capabilities in key
areas across the U.S., such as Texas and Michigan, Delta is increasingly contributing to the development and deployment of its IoT-based Smart Green Solutions for smart manufacturing and sustainable cities.

BIF releases a new study mentioning recommendations for the proposed Digital India Act

New Delhi, March 31, 2023 – Broadband India Forum (BIF), an independent policy forum and knowledge-based think-tank released a BIF-commissioned study on “Revising the Information Technology Act 2000” which has been prepared by xKDR Forum, a research and knowledge-based forum as a part of BIF’s Digital Dialogues series. The study report aims at providing recommendations for the revision of certain key sections of the proposed new Digital India Act. The Key highlights of the report were presented at the session which was followed by a panel of esteemed experts deliberating on various vital aspects concerning the revision of the Information Technology Act, 2000.

The Government of India is planning to replace the Information Technology Act, 2000 with the much-touted new legislation, Digital India Act, as part of a broader package of laws concerning the digital ecosystem. As we move towards a Digital India, it becomes imperative that the law promotes trust in the digital ecosystem. This requires careful balancing of multiple interests such as national security and public order, online safety, protection of fundamental rights, and promoting innovation.

In the released report, Rishab Bailey, Visiting Research Fellow, XKDR Forum highlighted how they have examined the proposed law in how it dealt with four focus areas – online censorship, intermediary liability, surveillance, and cyber security. An important takeaway was the need for improved institutional frameworks to be created – whether to deal with cyber security, establish processes for oversight of surveillance, or indeed, enable fairer content curation decisions and grievance redressal. This move is aimed at ensuring that India has a modern and comprehensive legal framework that is capable of addressing the challenges of the digital age.

The virtual session brought together experts from the Industry, Civil Society, and a Think Tank, to deliberate on the vital aspects of the Information Technology Act, of 2000, and to engage in discussion on various focal points of the proposed revised IT Act.

The Chief Guest, Dr. Rajat Kathuria, amplified that when a nation is racing towards becoming a $5 trillion economy in the coming years, the Digital Act should be able to provide a strong safeguarding framework and balance the interest of all concerned stakeholders.

Mr. TV Ramachandran, President, BIF, said “With over 850 million online users, India boasts of being the world’s largest digitally connected democracy. So, the need for a robust law provision to safeguard the evolving online landscape becomes a priority. We await the well-articulated evolvable digital law to replace the two-decade-old IT Act.”

Expectation on RBI Monetary Policy|| Signature Global (India) Ltd|| Colliers India

Mr. Pradeep Aggarwal,

1. Mr. Pradeep Aggarwal, Founder & Chairman, Signature Global (India) Ltd

Over the past three quarters, the interest rate on home loans has risen to over 9%, representing a 40-50% increase from the historical low of 6.5% per annum. As a result, many home loan borrowers are feeling the impact of this significant increase in interest rates. Although there hasn’t been a significant impact on housing demand so far, any further increase in policy rates could push the home loan interest rate beyond the psychological barrier of 10%, which could have a substantial impact on buyer sentiments and affordability.

To mitigate the loss caused by the increase in interest rates, not only should the government restrict any further increase in home loan interest rates, but it should also encourage state governments to provide rebates on stamp duty.
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2.Vimal Nadar, Head of Research at Colliers India

Home loan interest rates are already at an alarmingly higher level of 9.5% and above in response to the increase in repo rates. While the rationale for another potential hike is being justified for inflation containment amidst a global gloomy environment, it is pertinent to evaluate its adverse impact on the real estate sector. With homebuyers already stretched on EMIs and loan tenures, a further hike in interest rate will hit them hard. The impact will be compounded in the current environment where the industry expects a lesser increase in income levels with housing prices remaining firm.