Honda Motorcycle & Scooter India launches 2023 H’ness CB350 & CB350RS –

Mumbai, March 11, 2023: Creating a stir in the mid-size segment, Honda Motorcycle and Scooter India today launched the OBD2B compliant 2023 H’ness CB350 & CB350RS. The new motorcycles will be available at BigWing dealerships across India by the end of March. The 2023 H’ness CB350 is priced starting INR 209,857 and 2023 CB350RS is priced starting at INR 214,856 (ex-showroom Delhi). HMSI also launched a new customisation section for the CB350 customers – ‘My CB, My Way’. To be sold as Honda Genuine Accessories, the custom kits will be available across BigWing dealerships by the end of March 2023.

Launching the new 2023 CB350s, Mr. Atsushi Ogata, Managing Director, President & CEO, Honda Motorcycle & Scooter India said, “Ahead of the government’s deadline, HMSI has been aggressively working on upgrading the product line up with latest norms. Today, we launch the new OBD2B compliant 2023 H’ness CB350 and CB350RS which are future ready. Since inception, the CB350s have received tremendous response not only in India but globally. We are also very positive that the specially curated custom kits under the new customization section ‘My CB, My Way’ will further delight our new as well as existing CB350 customers.”

Commenting on this announcement, Mr. P. Rajagopi, Operating Officer, Premium Motorcycle Business, Honda Motorcycle & Scooter India said, “With the introduction of new customization section, the customers can now choose their own style and highlight their unique personality through their motorcycles. My CB, My Way has been specially curated to meet the ever-changing needs of our customers starting with six distinctive custom kits for CB350. These kits will be available across BigWing dealerships by the end of March 2023. Today, we also launch the new OBD2B compliant 2023 CB350 H’ness and CB350RS motorcycles much ahead of the government deadline.”

The H’ness CB350 blends Honda’s originality with a timeless sense of design and substantial character. The style resonates with the new age motorcyclists’ sense of self-expression and uniqueness. On the other hand, CB350RS is the perfect example of amalgamation between contemporary style and superior stance.

ADVANCE

At the heart of CB350 is a big powerful 350cc, air cooled 4 stroke OHC single-cylinder OBD2B compliant engine equipped with PGM-FI technology. It delivers a max torque of 30 Nm@3000 rpm.

Main shaft coaxial balancer placed on the cylinder eliminates both primary & secondary vibrations, making it a perfect companion for longer rides, offering a highly attractive engine feel that transmits throbs from the long-stroke engine.

CB350 exhaust system carries a large tailpipe of 45mm to optimize balance for producing a bold low-pitched sound. A single one-chamber structure in the expansion chamber helps deliver a rich thumping exhaust note when you wind on the throttle.

The engine uses offset cylinder position that reduces the sliding friction and asymmetrical connecting rod ensures minimum energy loss while combustion. It uses closed crankcase with a wall between crankcase and transmission reducing energy loss due to internal friction.

The air-cooling system maintains highly dense air intake to improve efficiency and ensures favorable combustion in all rpm ranges by keeping the engine temperature within ideal range. The piston cooling jet improves engines thermal efficiency, leading to an improved fuel efficiency.

Honda Selectable Torque Control (HSTC) helps in maintaining rear wheel traction by detecting difference between front and rear wheel speeds, calculating the slip ratio and further controlling engine torque via the fuel injection. HSTC can be turned ON/OFF using a switch on the left side of meter. A ‘T’ indicator in the digital display flickers when the system is engaging.

Bundle inclusions:

  • · Wheel Stripe
  • · Knucle Guard
  • · Engine Upper Pipe
  • · Engine Lower Pipe
  • · Meter Visor
  • · Support Pipe A

Maximum Retail Price INR 7,100

Honda Smartphone Voice Control system (HSVCS) allows riders to remain in touch with the world while enjoying the exciting riding experience. To deepen the connect with ride, both H’ness CB350 & NEWCB350RS (DLX Pro variants) now come equipped with the world’s first-ever Honda Smartphone Voice Control system (HSVCS) developed in-house. Rider can connect his smartphone with the motorcycle via Bluetooth through HSVCS application. Once connected, rider can operate the system with controls on the left side of the handlebar to use distinct features such as phone calls, navigation, music playback and incoming messages. To facilitate complete concentration on riding, the information accessed will be communicated from the helmet headset speaker*.

Assist and Slipper Clutch makes the gear shifts smoother while reducing clutch lever operation load ensuring less fatigue and more comfort during rides that involve frequent shifting.

The Advanced Digital-Analogue Meter integrates details like torque control, ABS, Side stand indicator with engine inhibitor, gear position indicator and battery voltage. The ride experience is further enriched with fuel efficiency details displayed in three modes – real time mileage, average mileage, and distance to empty.

 

The 2023 CB350s now come with NEW Emergency Stop Signal (ESS) that quickly communicates sudden breaking to the vehicles behind. When the ABS modulator detects sudden breaking, the turn signals flash at high speed to warn the vehicles behind of quick deceleration. Full LED Setup allows rider to banish the darkness and light up the darkest of paths also adding a vibe to the style quotient.

COMFORT & CONVENIENCE

Dual channel ABS prevents wheels from locking when brakes are applied in emergency or when operated on slippery roads ensuring a greater sense of confidence. Anchoring the motorcycle is a large 310mm disc brake on front and 240mm rear disc providing adequate braking performance in any situation.

 

The half – duplex cradle frame in steel pipe is used for a soft steering feel. Load allocated to the front is optimized by mounting the engine at low position to lower the center of gravity, which affects the overall riding feel and maneuverability of the motorcycle.

Large section front suspension not only enhances the massive imposing image but also provides immense comfort on rough roads. Pressurized nitrogen charged rear suspension provides highly responsive rear damping performance.

Engine Start/Stop Switch gives the convenience of turning-off the engine on brief stops with flick of a switch. Ensuring safety of riders in low visibility conditions is the Hazard Switch feature.

The ‘tuck and roll’ design (CB350RS) of the seat gives superior cushioning providing relaxed ride for daily commuting as well as during leisure rides.

The 2023 H’ness CB350 now comes with NEW Split Seat as standard. It offers superior cushioning which provides for an immensely comfortable ride. It also comes with a dedicated rear grip which is slanted towards the back for a comfortable pillion ride.

Go on a smarter ride with the Eco Indicator that uses sensors to measure the riding speed and injected fuel volume to determine the economical riding. A 15-litre fuel tank and top-class mileage ensure an unstoppable longer ride.

VARIANTS, COLORS & PRICE

VARIANTS PRICE COLORS
DLX INR 209,857 Precious Red Metallic, Pearl Night star Black, Matte Massive Grey Metallic, Matte Marshal Green Metallic
DLX Pro INR 212,856 Precious Red Metallic, Pearl Night star Black, Matte Marshal Green Metallic
DLX Pro Chrome INR 214,856 Athletic Blue Metallic, Matte Massive Grey Metallic, Pearl Night Star Black
VARIANTS PRICE COLORS
DLX INR 214,856 Athletic Blue Metallic, Matte Massive Grey Metallic
DLX Pro INR 217,857 Black with Pearl sports, Radiant Red Metallic
DLX Pro Dual Tone INR 217,857 Yellow

HMSI offers a special 6-year warranty package (3 years standard + 3 years optional extended warranty) on H’ness-CB350 and CB350RS motorcycles.

* Helmet headset is not included in the product package

Bundle inclusions:

  • Main Seat
  • Wide Step
  • Engine Upper Pipe
  • Engine Lower Pipe
  • Front Fork Boot
  • Back Rest
  • Knucle Guard
  • Long Visor
  • Support Pipe B

Maximum Retail Price INR 16,500

 TOURER Custom – For the explorer (H’ness CB350)

Bundle inclusions:

  • Main Seat
  • Side Cover Garnish
  • Wide Step
  • Engine Upper Pipe
  • Engine Lower Pipe
  • Front Fork Boot
  • Support Pipe B
  • Rear Carrier
  • Knucle Guard
  • Long Visor

Maximum Retail Price INR 17,600

 CAFÉ RACER Custom – For the chill seeker (H’ness CB350)

Bundle inclusions:

  • Wheel Stripe
  • Main Seat
  • Side Cover Garnish
  • Engine Upper Pipe
  • Front Fork Boot
  • Grip End
  • Headlamp cowl
  • Single Seat Cowl
  • Skid Plate

Maximum Retail Price INR 22,200

 SOLO CARRIER Custom – For the conqueror

(H’ness CB350)

Bundle inclusions:

  • Wheel Stripe
  • Main Seat
  • Side Cover Garnish
  • Engine Upper Pipe
  • Engine Lower Pipe
  • Front Fork Boot
  • Grip End
  • Meter Visor
  • Solo Carrier

 

Maximum Retail Price INR 16,200

 CAFÉ RACER Custom – For the chill seeker (CB350RS)

Bundle inclusions:

  • Wheel Stripe
  • Engine Upper Pipe
  • Grip End
  • Headlamp cowl
  • Single Seat Cowl

Maximum Retail Price INR 17,500 

  1. SUV Custom – For the explorer

Bundle inclusions:

  • Wheel Stripe
  • Knucle Guard
  • Engine Upper Pipe
  • Engine Lower Pipe
  • Meter Visor
  • Support Pipe A

 

Maximum Retail Price INR 7,100

T-Hub Hosts Successful Scale-Up Summit, Announces Cohort 10 of Lab32 Program

11th March, India – T-Hub, India’s leading innovation ecosystem today hosted a successful Scale-Up Summit on 10th March, bringing together startup founders, investors, corporates, government and ecosystem enablers for a day of insightful discussions and networking opportunities. The event featured a keynote address by T-Hub’s leadership, highlighting the innovation ecosystem in the state and the country and the support provided by T-Hub to startups in their early growth stages.

T-Hub also announced the launch of Cohort 10 of its Lab32 program, which has already witnessed the successful acceleration of 249 startups, raising USD 403 million funding, and engaging 58 mentors. This cohort, which received over 800 applications from startups, will have 20 startups selected based on founder attributes, D2C/B2C business model, and market validation through initial traction.

The summit was attended by eminent dignitaries, including Jayesh Ranjan, Principal Secretary of I&C and IT, Telangana government, Taran Chhabra and Amar Preet Singh, Founders of Neeman’s, Chaitanya Chitta, founder of Slay Coffee and CEO of T-Hub, among others. Two prominent unicorn representatives, Kavikrut, Chief Growth Officer of OYO, and Rohit Chennamaneni, Founder of Darwin Box, shared their success stories and insights into scaling up businesses. Attendees had the opportunity to participate in networking, workshops and masterclasses on fundraising, scaling, and marketing.

Jayesh Ranjan, Principal Secretary of I&C and IT, Government of Telangana, “The Telangana government is committed to nurturing and supporting the startup ecosystem in the state, and T-Hub has been a crucial partner in achieving this goal. The Scale-Up Summit was an excellent platform for startups to connect with investors and other ecosystem enablers, and we are delighted with the success of the event. We are excited about the future of the startup ecosystem in Telangana, and we will continue to work closely with all stakeholders to build an ecosystem that enables startups to thrive.”

Mahankali Srinivas Rao (MSR), CEO of T-Hub, said, “We are thrilled with the success of the Scale-Up Summit, which brought together some of the brightest minds in the startup ecosystem. This event was an excellent opportunity for entrepreneurs, investors, and ecosystem enablers to network and share insights on how to scale up businesses successfully. We are also excited to launch the tenth cohort of Lab32, which has been instrumental in supporting startups in refining their business models and achieving market readiness. We look forward to supporting more startups in their growth journey and contributing to the vibrant startup ecosystem in India.”

The Lab32 program provides startups with customized business support, failure rate reduction, and access to T-Hub’s vast network of mentors, corporates and investors. The program also includes masterclasses from successful D2C unicorn founders during a 100-day market readiness program focused on GTM strategy development. The top 20 percent of startups from the cohort will receive exclusive access to markets, mentors, media, methodologies, and possible entry into T-Hub’s angel investment program upon graduation.

In addition to the successful Scale-Up Summit and the launch of Cohort 10 of Lab32, T-Hub and Redberri have come together to establish an innovation center, which will serve as T-Hub’s global outpost in North America. This partnership will provide Indian startups with a significant advantage in the US market and enable them to connect with larger international players to augment their growth journey. Furthermore, these startups will have access to strategic workshops and interventions to gain entry into both markets and explore new business opportunities. The partnership will also facilitate cross-border innovation and technology transfer, accelerate the development of the ecosystem, and promote investments in academic institutions through strategic collaborations. Additionally, during the summit, T-Hub and Redberri unveiled their joint website.

T-Hub’s strong ecosystem of partners has successfully impacted over 1800 startups through various programs and initiatives, connecting them with over 600 global and national corporate partners and providing 2000 mentor connects to help them scale.

Kamino joins Marinade Open Doors Program to boost Solana DeFi

TORTOLA,  MARCH 11, 2023, Marinade Finance, Solana’s top decentralized finance (DeFi) project by total value locked (TVL), has teamed up with Kamino Finance to increase the use of liquid staking tokens on Solana.

As part of Marinade’s Open Doors Project, Kamino Finance has launched two new vaults featuring mSOL: Marinade’s liquid staking token, in less than a week. Kamino now joins a host of Solana’s leading DeFi projects that have also joined the Open Doors Program, including Orca, Raydium, Francium, Tulip, Port, Rain.fi and more.1

Around 16% of Marinade’s total supply of MNDE, the protocol’s governance token, has been allocated to the Open Doors Program. The project awards MNDE to DeFi protocols that promote use cases for mSOL. Launched in 2021, around 6.4 million SOL are staked with Marinade for mSOL at the time of writing, and Marinade has delegated its stake to over 450 validators.

While around 70% of SOL supply is currently staked, less than 3% is liquid. Increasing this threshold will boost the TVL in DeFi protocols on Solana, providing deeper liquidity for all users to access. Marinade says that, were 40 million locked SOL converted into mSOL, this could make close to $1 billion in liquid TVL available to Solana DeFi.

Commenting on the launch of Kamino’s mSOL vaults, Brandon Tucker, growth lead at Marinade Finance, says: “We are excited to welcome Kamino to the Open Doors Program with the launch of these new mSOL vaults. This project has the power to inject new life into Solana DeFi by mobilizing the incredible 67% of SOL that is currently sitting staked and illiquid. The more of this we can move into liquid staking, the faster we can get Solana DeFi back to where it deserves to be.”

Mark Hull, a Kamino core contributor, adds: “The Open Doors Project is an innovative way to incentivize projects and users to participate in liquid staking with mSOL. Staking is necessary to secure transactions on Solana, but this also takes a massive portion of SOL out of the DeFi arena. Marinade is really doing a huge service for the DeFi community on Solana by decentralizing the network with mSOL and pushing development with Open Doors.”

At the time of writing, mSOL vaults on Kamino represent around $500k of the protocol’s TVL. Kamino’s vaults automatically manage concentrated liquidity positions on Solana’s top DEXs by TVL, Orca and Raydium, reducing the barrier to entry for users to provide liquidity on these DEXs for tokens like mSOL.

_________________________
1 Confirmed participants of the Marinade Open Doors Program: Raydium, Orca, Francium, Tulip, Port, Hubble and Kamino, PoolParty, Jet, SunriseStake, Lifinity, Meteora, Mrgn.fi, Hawksight, Cypher

Samsung India to Unveil Two New Galaxy A Series Smartphones on March 16

Gurugram, India – March 11, 2023: Samsung is set to launch two awesome Galaxy A series smartphones in India on March 16, 2023, at 12 noon. Designed with industry-leading features, the upcoming Galaxy A series smartphones will be made in India.

The new Galaxy A series smartphones will feature a seamless design with minimal bezel and a new premium glass finish with a clean camera layout, and energizing colors. In addition, the all-new Galaxy A smartphones will offer blur-free and low-light photos with Nightography along with No Shake Cam to amp your awesome. With its fantastic camera, smooth scrolling display, water resistance and long-lasting battery, the upcoming Galaxy A series will offer consumers the ability to communicate and express themselves.

The new Galaxy A series devices will come with showstopper features to cater to the evolving needs of millennials and Gen Z consumers for uninterrupted, on-the-go entertainment.

IndianOil, Kotak Launch Co-Branded Fuel Credit Card

 Fuel Credit Card

Bengaluru,11th March 2023: Kotak Mahindra Bank Limited (“KMBL”/Kotak) and IndianOil today launched a highly rewarding, co-branded fuel credit card. The IndianOil Kotak Credit Card is available on the RuPay network.

IndianOil is the largest oil marketing company, with a network of over 34,000 fuel stations in the country. IndianOil Kotak Credit Card customers can earn reward points on refueling at any of the IndianOil fuel stations in the country. These reward points can be redeemed to get free fuel at Indian Oil fuel stations.

At an event organized in the city, the card was launched by Mr. Ambuj Chandna, President – of Consumer Assets, Kotak Mahindra Bank Ltd; Mr. Frederick Dsouza, Business Head – Of Credit Cards, Kotak Mahindra Bank Ltd; Mr. Vigyan Kumar, Executive Director (Retail Sales- North & East), IndianOil and Ms. Praveena Rai, Chief Operating Officer, National Payments Corporation of India.

Key features of IndianOil Kotak Credit Card:

  • Earn 4% back as reward points on refueling at IndianOil fuel stations – up to Rs 300 per month
  • Earn 2% back as rewards points on dining, grocery and other payments – up to Rs 200 per month
  • Earn 1% fuel surcharge waiver – up to Rs 100 per month
  • Interest–free credit period up to 48 days
  • Smart-EMI
  • Zero lost card liability
  • Contactless card – Tap and pay

To apply for the card, please click here.

“We are very excited to have a fuel proposition in our product offering. The product has been designed to encourage customers to put all their purchases on this card. The strong brand and distribution network of IndianOil is a great strength of this partnership. The Rupay platform will help us extend innovative payment solutions to customers and drive wider adoption of digital payments,” says Mr Frederick Dsouza, Business Head – Credit Cards, Kotak Mahindra Bank Ltd.

Speaking about the collaboration, Mr. Vigyan Kumar, Executive Director (Retail Sales- North & East), IndianOil, said, “IndianOil is committed to a Digital India, as envisioned by our Hon’ble Prime Minister and with this partnership, IndianOil is taking yet another concrete step towards ensuring digital interactions at all our fuel stations. Bettering our customer value propositions and experiences has always been a priority for us at IndianOil, and I am confident that this collaboration with Kotak Mahindra is a perfect addition to our bouquet of seamless and enhanced offerings to our customers. I am also happy to share that the IndianOil Kotak Credit Card will be exclusively launched on the RuPay platform, strengthening the AatmaNirbhar Bharat vision of the Government of India.”

“NPCI is always committed to delivering customer-first experiences. For us, innovation and technology are the key instruments to drive towards a better and greater consumer experience and we are constantly working towards bringing in simplified and best-in-class offerings for our customers. The IndianOil Kotak RuPay Credit Card will give the cardholders a host of privileges on fuel, grocery, and dining spending, creating a seamless payment experience with RuPay Contactless technology,” says Mr. Rajeeth Pillai, Chief – Relationship Management and Marketing, National Payments Corporation of India.

Everlite by Senco Gold & Diamonds rolls out #HearMeOut campaign

Everlite, the light-weight gold and diamond brand from Senco Gold & Diamonds, a pan-India jewelry retail player has rolled out a Women’s Day campaign called #HearMeOut. The premise of the campaign is while the struggles and successes of a regular woman often go unheard amid the rush of our daily lives, and while they wish they could say #HearMeOut to the world around them, Everlite says that the brand is listening and promises to lend an ear to each woman.

The film shot by Digitale aims to make women feel heard, recognized and appreciated and showcases that it is important to also listen to stories of women who exist around us every day apart from celebrating those journeys that carry a milestone or historic events. The film which was shot entirely on iPhone and shot within a span of 10 hours is written by non-binary female lesbian screenwriter Priyadarshini Chitrangada and features transgender activist Anurag Maitreyee playing the role of a transfeminine doctor.

Ms. Joita Sen, Director, of Senco Gold & Diamonds, said, “Through this campaign, we wanted to highlight a simple truth – while women create their own stories with their lived experiences, they often feel unheard about their daily struggles. We never have the time to stop by and hear each other out about our stories. Unless we listen to each other, we will never be able to understand, empathize and create a world that is based on the principles of equity and collective strength. We wish everyone a Happy Women’s Day and promise that your stories will not be left unheard”

Campaign video link – https://www.youtube.com/watch?v=I8RKBgPwTOg

Everlite is crafted for the modern Indian women and the inspiration for the lightweight collection comes from the various aspects of life that working women espouse. The Everlite products are offered with various collections named Denim, Venus, Nature, Tribe, Magnificence and Floral with the objective to promote daily usage of jewellery inspired from nature or geometrical shapes. The light-weight gold and diamond collection starts from approximately ₹ 5,000 and goes up to ₹ 60,000.

Arnab Samanta, Creative Director, Digitale (a division of Lookad India) “We are delighted to collaborate with Everlite by Senco Gold & Diamonds for International Women’s Day. We wanted to bring forward the unheard stories that exist all around us. In today’s day and age, we no longer believe in any identity being misrepresented and therefore, the portrayal of the transgender doctor’s character being carried out by eminent transgender rights activist Anurag Maitreyee holds an increased significance for us.”

Honda Motorcycle & Scooter India celebrates International Women’s Day

New Delhi, 11 March 2023: Aimed at educating and raising awareness on road safety among women so they can enjoy the freedom of mobility on roads, Honda Motorcycle & Scooter India (HMSI) conducted exclusive female-oriented Road Safety Awareness campaign across India which marked the occasion of International Women’s Day.

The 2-day long campaign with the theme of #HelmetOnLifeOn empowered more than 1300 women with safe road practices and riding/driving skills to ensure their safety and well-being while on road. The celebrations outspread to more than 16 cities across HMSI 10 Traffic Training Parks and 6 Safety Driving Education Centers in India.

Speaking on HMSI’s Women’s Day Road Safety Initiative, Mr. Prabhu Nagaraj, Operating Officer – Brand & Communication, Honda Motorcycle and Scooter India said, “HMSI dedicated this International Women’s Day towards building confident and safe female riders on road. With our special #HelmetOnLifeOn campaign, we wanted to celebrate the spirit of womanhood by creating road safety awareness and further empowering them to enjoy the freedom of mobility on roads confidently and independently. We are honored to celebrate this special day with women from different stratum of society and thank them for celebrating this occasion with us.”

Key activities of HMSI’s International Women’s Day celebrations

1. Road Safety Awareness Theory Session – To encourage effective road safety engagement, HMSI’s trained road safety instructors used Road Safety Learning Programs that focused on essential aspects of road safety (road safety rules, road sharing manners, correct driving/riding posture, importance of riding gears and vehicle maintenance tips).

2. Kiken Yochi (danger prediction) Training (KYT) – The participants were sensitized on different aspects of hidden threats while using the road as pedestrian or motor vehicle user to enhance their sensitivity to danger and ensure safe driving behavior on roads.

3. Static Check – Under this activity, women learnt general methods of vehicle check that are necessary for embarking their journey.

4. Slow Riding Skill Contest – All women then implemented the knowledge gained through a special slow riding skill contest. The top 3 performers were rewarded with Honda branded helmets.

5. Fun Activities- To make it a memorable experience for participants, a Fun Zone was also setup. Women enjoyed various games and won Honda merchandize and helmets.

Honda Motorcycle & Scooter India’s CSR commitment towards Road Safety:

For Honda globally, road safety comes first. As announced in April 2021, “Honda will strive for zero traffic collision fatalities involving Honda motorcycles and automobiles globally by 2050”. Fulfilling its corporate social responsibility (CSR), HMSI has been promoting road safety in India since its start in 2001. Working towards the realization of Honda’s global safety vision, today HMSI’s road safety awareness initiative has already spread to more than 50 lac Indians. Its team of skilled safety instructors conduct daily programs at its 10 adopted traffic parks across India and 6 Safety Driving Education Centers (SDEC).

Not only this, all HMSI’s 1000+ dealerships across India spread road safety awareness. HMSI’s proprietary virtual riding simulator increases the risk-prediction ability of riders; while new customers too are given predelivery safety advise (PDSA) before they start riding at every dealership across India.

Additionally, ensuring that learning doesn’t stop in the new normal, HMSI started the digital road safety education initiative – Honda Road Safety E-Gurukul. Since its start in May’20, this initiative has sensitized more than 8 Lac Indians on importance of being aware & responsible road users.

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BlueSemi recommences Flash bookings for EYVA

India, March 11, 2023: BlueSemi, India’s leading health techstartup , committed to changing people’s lives through its flagship offering, reopens the second phase of booking for its revolutionary ‘Made in India’ product, EYVA.

Eyva will be available via flash bookings on 11th March, 2023, on their app and website, www.eyva.io. It has always been difficult for people to monitor their health status and maintain a healthy lifestyle. The habit of leading a sedentary lifestyle has become a rising concern among people, as it is a leading cause of cardiovascular diseases, diabetes, obesity, high blood pressure, depression, anxiety, etc. Such lifestyle habits have prioritized the importance of understanding one’s health and improving their lifestyle accordingly. Besides, many people with diabetes often complain about the unpleasant experience of getting hurt while measuring blood sugar levels, as checking blood sugar involves a prick & pain. The unavailability of easy to use specific lifestyle gadgets that could measure blood glucose without causing finger prick pain, blood pressure, ECG, HbA1c, etc., became a growing concern.

Eyva is solving this very problem through its revolutionary offering, the world‘s first non-invasive lifestyle gadget that can efficiently measure, monitor our six essential body vitals, and improve overall health and lifestyle. These include blood pressure, heart rate, ECG, oxygen level, average glucose levels (HbA1c) in less than a minute, and blood glucose levels safely and without any prick, blood and pain. Notably, this revolutionary gadget has already completed scans of over 3,50,000+ no prick and no blood vital recordings and has already been shipped and active in 26 out of 28 states in India as a part of its introductory beta launch in 2022. It has been a boon for positively impacting people’s lives and helping them lead a holistic lifestyle.

EYVA stands out for its non-invasive and pain-free technology. It comes with a free mobile application and a mystical world, Anthea Realm that offers a unique and engaging approach to wellness and inspires users to explore and upgrade their lifestyles.

While the app enables users to track their progress with daily, weekly, and monthly trends and track long-term health changes so they can monitor, maintain, or modify their lifestyle, checking your vitals in Anthea Realm is as easy as checking out Instagram or WhatsApp. With just one tap, it gives us detailed insights into how we are doing now, how we were doing earlier, or over time through a virtual world reflecting our inner health. When our vitals are high/low, or out of range, this motivational tool provides valuable insights on improving our vitals by sitting at home or anywhere through proper nutrition, fitness, and other lifestyle changes. It ultimately helps us transformhealth and self-care in a fun and engaging manner.

As a lifestyle gadget, EYVA helps users experiment with their food and lifestyle habits and understand what suits them the best. It adds immense value by assisting users in understanding the impact of the food they consume, their daily workouts/activities/ daily amount of sleep, their mental health, and a lot more in a quantifiable and fun way.

Besides having cutting-edge technology, EYVA boasts a sleek and compact design that perfectly fits into users’ pockets, which they can flaunt anytime, anywhere, inspired by the Mercedes Vision AVTR car and the fictional world in the Avatar movie.

As a family gadget, at least four people can simultaneously use this gadget,  just like Netflix, making it a premium yet cost-effective and practical solution for monitoring the health status of multiple family members.

Sharing his views on the success, Sunil Maddikatla, CEO and Founder of BlueSemi, said, “We are thrilled to have received an overwhelming amount of positive feedback and love from our customers during the introductory bookings for EYVA. We eagerly anticipate a similar response and enthusiasm during the upcoming booking window. Our team is unwavering in its commitment to creating a significant impact in people’s lives. We’ve identified and successfully addressed a crucial gap that affects every individual on the planet. Despite being a startup with limited resources, our determination and perseverance enabled us to launch a 100% “Made in India” product, which was undoubtedly a challenging feat. We proudly declare that no other company, regardless of the most significant funding, vast resources, and adept minds, has achieved what we have. As the torchbearers of this groundbreaking technology, not just in India but across the globe, Eyva is enabling people to become better and healthier versions of themselves. We are excited to be at the forefront of this disruptive tech revolution, as our innovative technology EYVA is leading the way towards, unlocking a new frontier in healthcare and wellness. Our ultimate objective is to assist individuals in managing their lives more efficiently and enhancing their health and overall well-being. EYVA is a game-changer in this regard, as it offers users the most effortless, fun, and relaxed means of achieving these goals.”

EYVA, as a sleek gadget, is powered with no prick/blood and no consumables and is non-invasive, offering unlimited scans, insights, and trends to build a healthy lifestyle and care for your family of four. It is priced at an unbeatable INR 16,650.

Media.Monks India Opens House for Virtual Production Workshop on 16th March

New Delhi, March 10, 2023: Media. Monks India will be hosting a first-of-its-kind Open House on Virtual Production with live demos and workshops at their Noida campus in an effort to further integrate filmmaking with technology. An exciting forum for filmmakers to explore the sheer potential of Virtual Production, and an opportunity for Media.Monks to showcase their VP skills and facilities.

Media.Monks have been one of the first teams in India to set up Unreal Engine in its production pipeline, train artists in the technology, and build their very own state-of-the-art LED Volume to shoot and create content using this technique.

Commenting on the event, Robert Godinho, Managing Director, Media.Monks India, said, “Media.Monks India is the only studio with published films that have been shot on Virtual Production in our very own state-of-the-art studio. We are the market leaders in this technology and we know what it takes to create content in it. The Open House is aimed to equip participants with the skills and knowledge required to explore this technique which will be part of the future of filmmaking. It is in collaboration with Unreal Engine, the creators of the software for Virtual Production.”

Virtual Production is the future of filmmaking, combining physical and virtual filmmaking techniques to create cutting-edge media. For virtual production, teams use a real-time 3D engine (Unreal Engine) to create photorealistic digital assets and then display them on large LED walls combined with a physical set using the real-time rendering capabilities of game engines. The cameras are synced with motion trackers for enhanced realism and depth of perspective.

The full-day event will be a deep-dive learning experience for decoding Virtual Production. Industry experts and veterans will share tips and tricks to achieve magical light, personalized realistic virtual sets, Quicker turnaround between shots, hassle-free shoots in locations where permissions are impossible/expensive to obtain, immersive lighting, clean plates, and cost-efficient shoots. During the session, the attendees will get a behind-the-scenes look at the workflow of Virtual Production, from scripting to pre-vis to the production pipeline.

Industry-leading directors, cinematographers, and production houses are expected to attend the Media.Monks India open house. RSVP now to get your invite.

Danfoss marks 25-years of successful operations in India; reinforces commitment to India’s green transition

Chennai: Danfoss, a world leader in food, infrastructure, climate, and energy efficient technologies, has reinforced its commitment towards ‘Decarbonization and Green Growth’ while marking the completion of 25 successful years of operations in India and 90 years globally.

H.E Freddy Svane, Ambassador of Denmark to India, Jorgen Clausen, Chairman Emeritus – Danfoss and other Founding family members- Annette Clausen, Mads Clausen, Peter Mads-Clausen along with Jens Bjerg Sørensen, Chairman, Kim Fausing, President & CEO, Jesper V Christensen, Executive VP & CFO, Ravichandran Purushothaman, President Danfoss India Region, customers, partners and key industrial stakeholders graced the occasion along with Indian Management Team and all India employees.

Danfoss celebrating its 90th year, reached EUR 10.3 billion global sales in 2022, up 36%, while organic growth was up 15% and EBITA margin reaching 11.9%.

In 2022, Danfoss’ India business recorded a strong double-digit growth and rose in the ranks amongst the global Danfoss regions contributing to growth. Danfoss India is growing at the highest rate amongst all the Danfoss regions globally and is seen as a high priority market with further strong growth potential in all its three business segments, with clear competitive advantage>

Danfoss India began operations as a sales company in the 60’s. Danfoss then began operating independently in the late 1990s to grow from just 10 employees to over 3500 today and is still growing. The R&D and Application Development Center teams, which employ over 1000 people, is instrumental in designing products that serve not only India but the globe as well. The company aims to steadily increase manpower with a thrust to develop more ‘Made in India’ products to cater to the growing needs of the local markets. Today, Danfoss’ products and solutions act as driving forces of a green growth-driven economy and address the technological gaps in urbanization, food security, electrification, digitalization, and climate change.

Speaking on the occasion Kim Fausing, President and CEO, Danfoss A/S said, “I am delighted to celebrate Danfoss’s 25th anniversary in India which also coincides our 90th anniversary worldwide. The many milestones we have achieved together with our partners and customers is a testimony of Danfoss’ contribution to India’s growth story. The decarbonization of our operations will continue to be a key part of our strategy as we strive to support India’s ambitious net zero emission targets. Globally, Danfoss is better positioned for growth across all regions than we have ever been. Our sales are almost distributed evenly across the Americas, Europe, and Asia with significant opportunities in all regions. With our record levels of investments in production capacity, regionalization, and digital solutions, we are targeting to further improve the service to our customers globally, including India.”

Ravichandran Purushothaman, President- Danfoss India said, “As we celebrate our 25th anniversary, I thank all my colleagues, channel partners, wholesalers, customers, and industry stakeholders for reposing their trust in our extraordinary journey. We are poised for 2X growth by 2025, and we aspire to be a preferred sustainability partner to our customers supporting India’s climate action and green transition ambitions. The GoI (Government of India) has identified Green Growth as one of the key priorities for Amrit Kaal India@100 which makes Danfoss India even more relevant to the energy efficiency and decarbonization needs of the country across industry sectors.”

According to its future roadmap, Danfoss aims to be present in 80 cities of India in the next two years. Danfoss India aims to enhance its localization levels which are currently on an average of 50 per cent across various product ranges. As India starts to put a lot more focus on PLI schemes, infrastructure, electrification, healthcare, metro projects, high-speed trains, food supply chain, data centres, etc. there will be new hotspots for strong growth emerging out of India’s decarbonization mission.

On the sidelines of the Silver Jubilee Celebrations, a ‘Decarbonization Center” was inaugurated at Chennai campus to showcase energy efficient and sustainable solutions for Commercial Buildings’. The center will give the customers first-hand experience of the Danfoss technology to mitigate the carbon emissions that will lessen the cost of ownership resultant of power consumption. It will also impart training to stakeholders to adopt sustainable solutions that help hasten India’s net zero ambitions.