Category business

Gurugram, 6th March, 2023: Delhivery, India’s largest fully integrated logistics provider, is enabling several D2C brands to rapidly scale their business with its seamless onboarding platform and integrated supply chain solutions.

The Healthy Binge, JhaJi Store, Namhya Foods, and Urban Monkey to name a few, have scaled using Delhivery’s services.

Delhivery’s D2C-specific offering is designed to support the accelerated growth of many such brands. Through Delhivery’s web-based, digital, unified customer portal (UCP), companies can easily register, self-onboard, and manage all fulfilment and shipping accounts. They can perform all essential tasks through a single interface, such as order creation, pickup slot booking, order tracking, escalation management, billing, cash remittance, and claims management. Coupled with Delhivery’s extensive reach to over 18,500 pin codes, D2C brands can start shipping to customers across India in 3-simple steps.

Karan Korke, Co-founder, The Healthy Binge, said, “Post our recent appearance on Shark Tank India, our orders went up 10×, and we have started receiving demand from the remotest corners of India. Delhivery has enabled scale for us seamlessly with on-time deliveries to the new markets.” Commenting on their association with Delhivery, Kalpana Jha, Co-founder, JhaJi Store, said, “When we started our business at JhaJi Store, finding a logistics partner who delivered pan-India was one of our biggest concerns. With a technology-enabled player like Delhivery, which has simplified its onboarding process and digitized every stage of the funnel, we have scaled our business across India, all from the comfort of our hometown, Darbhanga.”

Talking about their experience with Delhivery, Ridhima Arora, Co-founder Namhya Foods, said, “Along with pan-India transportation, we also use Delhivery’s WhatsApp NDR for better customer experience and a reduced RTO.”
Yash Gangwal, Co-founder, Urban Monkey, said, “After the Shark Tank pitch, our orders went up exponentially by over 200%. Being a pre-paid only website our ops team is very light and thanks to Delhivery’s stringent doorstep quality check we were able to fulfil orders and return requests with little to no friction felt by our team.” Speaking on the partnerships, Ajith Pai, Chief Operating Officer, Delhivery, said, “First, I would like to congratulate The Healthy Binge, JhaJi Store, Namhya Foods, and Urban Monkey for their rapid growth. Since their appearance on Shark Tank India, their innovative products have become immensely popular across the country and we at Delhivery are thrilled to enable reach for them with our integrated solutions.

Along with Pan-India transportation, Delhivery’s integrated supply chain solutions enable warehousing for brands to stock closer to their customers in different geographies to reach them faster. With system integration, brands can get the flexibility to optimize inventory placement as they gather sales intelligence. Additionally, Delhivery provides value-added services such as WhatsApp-enabled communication, and doorstep quality control through QC-RVP for an enhanced customer experience.

Mumbai, 6th March, 2023: DOMS Industries Pvt Ltd announces the acquisition of a 30% equity stake in toy manufacturing company ClapJoy Innovations Private Limited. This move is part of DIPL’s strategy to expand into newer and allied product categories to capitalise on its vast global distribution reach. This move is a step towards this strategy as it will mark its presence in the growing toy industry.

ClapJoy, a Delhi NCR-based, toy manufacturing and marketing firm, was established in 2021 with the goal of delivering joy and happiness to millions of children and parents. ClapJoy produces environmentally friendly children games and toys for ages 0 to 99. ClapJoy’s portfolio of products includes wooden toys, flash cards, board games, activity kits, crochet toys and educational and creative toys manufactured using natural material and non-toxic colors. In a short span of less than two years the ClapJoy team has scaled to selling more than 5,000 units monthly catering to educational segment as well as family and party segments.

The funds raised will also enable ClapJoy to expand its product portfolio and manufacturing capabilities. While DOMS shall get access to ClapJoy’s portfolio of products, ClapJoy shall benefit from DIPL’s extensive distribution network, consumer understanding and product engineering which shall help the company increase its market share and grow its revenue through pan India presence.

With this acquisition, DOMS believes that it will replicate it’s success in the stationery industry and become a leading player in the toy industry and establish itself as a partner during the growth years of a child. Commenting on this, Mr. Santosh Raveshia, MD, DOMS said, “As one of the leading player in the stationery segment, we are elated to announce the acquisition of minority stake in ClapJoy, which will help us expand into the toy segment. Fostering our growth, customer base, and diversified product portfolio, this milestone will enable us to further propel our future projects forward. ClapJoy’s range of toys will bring an added element of fun and joy to our existing portfolio, furthering our commitment to providing quality products to our consumers. With the alignment of synergies of our two companies, we look forward to unlocking the potential of the toy segment and becoming a leading player in this segment.”

Adding further to this, Neha Agarwal, Director, ClapJoy said, “We are delighted to announce our partnership with DOMS. We share a passion and enthusiasm for catering to young age groups and believe that our combined resources and expertise will bring great value to our business. We are confident that both parties will benefit from this strategic partnership, as we bring together our shared visions and ambitions. Our aim is to work towards developing indigenously designed and manufactured, environmentally safe products and cementing strong relationships with each other. We look forward to a productive partnership.”

“Children learn through play; learning should never be forced on them. We at Clapjoy have over dozen of toys and games which are engaging kids in meaningful ways without taking away the simple joy of play” added Sudeep Mangla, CEO, ClapJoy.

Thacker & Associates, a transaction advisory firm based in Mumbai has been the exclusive advisor for the deal.

The Sports Committee of PHD Chamber of Commerce and Industry organized the 4th edition of PHDCCI Annual Cricket Match on Saturday, 4th March 2023 from 9:30 AM -2:00 PM at Jamia Millia Islamia Cricket Ground, Delhi.

Mr. Arshad Nizam Shawl and Mr. Mukul Bagla, Co-Chairs, Sports & Youth Affairs Committee led the MCM Cricket Team and monitored the participation of the members during the final match Mr. Sanjay Bhatia, Former President, PHDCCI other Managing Committee Members including Mr Vishal Jindal, Mr Salil Gupta, Mr Sanjay Biswal and Mr Pawan Tibrawala. PHD Chamber participated in the match. The PHD Secretariat Team won the match. Mr. Sachin Sharma was awarded as Man of the Match; Mr. Salil was awarded as Best Batter; Mr. Shabir were the best bowlers at the match and Mr. Jatin Nagpal were the Best Fielder at the match. Mr. Hemant Jain Vice President and Mr. Saurabh Sanyal, CEO and Secretary General, PHDCCI awarded the winning trophies to the PHD Secretariat Team and also given the trophies to Player of the Match, Best Batter, Best Bowler and Best Fielder.

PHDCCI thanks to all sponsors like Concord Travels & Tours, Alliance Marketing, OPB En Pointe Advisers, MMG, Eazy ERP, Merchandising Services and Moets for their support.

Hubli March 6, 2023 | : World’s third largest tractor major, TAFE – Tractors and Farm Equipment Limited, the manufacturer of Massey Ferguson tractors launched the revolutionary MAGNATRAK series, at the MAGNA Sugarcane Carnival in Belgaum, Karnataka, setting new benchmarks in the tractor industry. The brand new Massey Ferguson 8055 MAGNATRAK in the 50 hp range, is the first of the MAGNATRAK

Series – an extraordinary range of tractors with world-class design and styling, advanced technology, unmatched power, incredible performance and utility, at low operating cost, ideally suited for heavy haulage operations, especially sugarcane.

On the launch of the MAGNATRAK series in Karnataka, Mallika Srinivasan, CMD – TAFE, said, “For over sixty years, TAFE and the Massey Ferguson brand have shared a deep and strong bond with the farmers of Karnataka. Karnataka is a state of progressive farmers who are rapidly adopting latest technologies to increase productivity and derive enhanced value from their farming operations. To meet their key aspirations of power, style, comfort and performance, TAFE launched the new MAGNATRAK series. We are honoured to introduce the premium heavy haulage specialist tractor – the MAGNATRAK in Karnataka.”

Powered by the superior MAGNATORQ Engine, this premium haulage specialist tractor offers maximum torque and high fuel efficiency. With the class highest torque of 200 Nm, the tractor can easily pull heavy trolleys, both off-road and on-road. The engine and the transmission are well-tuned to deliver exceptional productivity with high road speeds resulting in more savings, faster load completion cycles and high fuel efficiency.

One of the key highlights of the MAGNATRAK is the precision MF Dura Cool Brakes with Slope Assist System that provides best-in-class braking efficiency even on a downward slope with heavily loaded trolley, better control and unmatched safety.

The world-class styling and design make MAGNATRAK series the “The BOSS of Tractors”. The state-of-the art MAGNA Styling has sophisticated elements that include an aerodynamic single-piece bonnet with a
one-touch front opening system. The spacious platform, stylish looks, modern steering wheel and an adjustable seat mark the gold standard of operating comfort. An industry first, the MF 8055 comes with powerful projector headlamps along with Tri-LED for better visibility and more brightness at night.

Best suited for heavyduty operations like sugarcane haulage, construction material and other heavy tonnage loads, the MAGNATRAK series is well-compatible with a wide variety of agricultural applications like reversible mouldboard plough (RMB), rotavator, post-hole digger, threshers and newer applications like the baler as well.

MAGNATRAK’s higher ground clearance helps in easy navigation of the tractor, even while crossing bunds and uneven roads. Its longer wheelbase ensures stability and prevents front lifting while pulling heavy loads. The high PTO placement offers superior performance with a wide variety of PTO operated implements. Safety guards for radiator and silencer further make the MAGNATRAK an extremely safe and dependable tractor.

The user-friendly and novel features of the MAGNATRAK bring together advanced technology and seamless experience, custom-made for the Indian soil.

India, 06th March 2023: On International Women’s Day, WorkIndia, India’s largest blue and grey-collared hiring platform, highlighted the upward trend of women applying in the blue and grey-collared sector or on-site jobs by breaking stereotypes.

While the leading most sector witnessing the highest enquiries is laundry with a 1075% shift compared to 2021, the data has brought forth interesting data points like the finance segment has the highest number of female applicants with a staggering 621% increase compared to 2021, followed by the photography segment with 223% hike. The enquiries for labour jobs and physical trainers are next in line with 215% and 201% respectively.

Traditionally sectors which have been male dominant like machine operator, lab technician, and hardware engineering have seen a sharp increase in job applications in women too. Apart from the non-traditional sectors, divisions like beauty, hospitality, and tailoring saw the expected enquiries too. Verticals like automobiles, warehouses, manufacturing and surprisingly tourism showed negative growth compared to 2021.

Commenting on the statistics, Nilesh Dungarwal, Co-founder and COO, WorkIndia said, “This International Women’s Day, it is heartening to witness women showing a willingness to apply in non-traditional divisions like machine operators, lab technicians, or hardware engineering. With the rapid change in perception about women across the globe, it is crucial India Inc too develops a conducive environment even in the blue and grey collared sector for women to flourish.”

WorkIndia, which began its journey only seven years ago, has seen an upward trend every year and currently records over 2 crore unique application sessions per month and 2.9 crore registered job seekers with a strong presence in 760+ cities in India catering to the hiring needs of over 15 lakh SMBs and multiple large corporates like Zomato, HDFC, Tata Motors among many others.

India, 06th March 2023: To commemorate the occasion of International Women’s Day, WorkIndia, India’s largest blue and grey collared recruitment platform, today launched its Digital first campaign called #WomenofToday. The campaign aims to dispel the stereotypical and archaic imagery of the depiction of modern women, which is largely associated only with celebrities and otherwise disregarded to women daily.

Conceptualized and executed by WorkIndia’s content and brand marketing team, the #WomenOfToday campaign’s objective is to celebrate and recognize the efforts of women across every segment who often go unnoticed and bring to the fore that they too symbolize modern Indian women.

The campaign further aims to highlight that women of today deserve glowing tributes as they are breaking barriers by entering and growing across professions which are not common for women while balancing their day-to-day lives. These women also represent the modern Indian woman and deserve appreciation.

Commenting on the same, Co-founder & CEO of WorkIndia, Mr. Kunal Patil, said, “Through this campaign, our aim is to highlight the contribution of women in the blue and grey collared segment who painstakingly go about their jobs without getting the recognition they deserve. We have seen over the years how significant their contribution to the SME sector and the overall economy has been and, how hugely inspirational they have been to other women to take up jobs and make a meaningful impact in their lives.”

The campaign which will be promoted across digital platforms highlights the meteoric growth of women professionals in the blue-collar industry. Compared to 2021, women job applicants have recorded more than a 100% growth with respect to 2022 on the WorkIndia platform, especially in sectors catering to beauticians, technicians, counseling, engineering, graphic designing, hotel staff, etc.

By Dr. Deepak Jain, Founder, The Fragrance People

The E-commerce industry is currently Dr. Deepak Jain, Founder, The Fragrance Peopleone of the fastest-growing industries in the world. The field is ever-changing with rapidly evolving technologies, trends, and competitive environments- resulting in both positive and negative effects for all. The digital revolution has completely changed consumer behaviour, and brands need to respond accordingly. Consumers completely altered their method of buying items during the lockdown, forcing companies to invest aggressively in digital marketing and other growth strategies.

Here are some suggestions to be mindful of while starting your entrepreneurial e-commerce journey.

1. Product quality matters to a great extent

The quality metric also applies to any tangible you’d sell online. The price must meet the consumer expectation for quality, or your business will suffer from rampant returns, lack of loyalty and an exceptionally low retention rate. Greatly inflating the price of the product against its actual market value, thus denigrating the expected quality to the consumer, can cause distrust in your business.

2. Simplifying Helps You And Your Customers

Simplifying checkout instead can boost your order rate and give you a better chance of creating repeat customers. Adding carts to every sales or product page and providing fast payment and guest checkout options empower visitors to buy as well. And making your returns policy less complicated helps people trust your business more. These steps and other universalization efforts can also improve your operations. Standardizing your product packaging and box sizes, for example, can make it easier to control shipping costs.

3. Determine if you’re targeting the right customers

Many businesses find it difficult to understand who their target market is online and convert them even if they have a well-optimized website. Even if you promote your website through various social media channels or through paid advertisements, you won’t reach your target ROI if you’re not talking to the right people about your business. Figure out your target market and check if you’re indeed serving the right people for your products. Once you know which type of audiences you should serve, it’ll be easier to create a strategy that will increase your conversion rates.

4. Choosing the right e-commerce  the platform for your needs

An e-commerce platform is your “physical store” online. This is where you operate your business, and this is where you work on your business. There are different e-commerce platforms designed to suit different needs. By eliminating ineffective ads and scaling those platforms that perform well, the budget can be optimized, and the best advertising price for customers can be achieved.

5. Treat your online store the same way as if it’s an offline store

Selling online may be quite easy than selling offline, but the efforts in maintaining it should be the same. Entrepreneurs need to look at it as a big investment requiring copious amounts of effort. Every missed comment, every positive review left unheard, is a missed opportunity for your website. A simple response can make a difference when it comes to customer engagement. Hence businesses should put the same amount of effort into the website to make it profitable in the long run.

Exotic India Art, a platform for Indian arts and crafts, announced their partnership with Tamil Nadu Handicrafts Development Corporation (TNHDC). The Government of Tamil Nadu enterprise nominated Exotic India Art as their official channel partner for promoting states’ Handicrafts.

TNHDC helps the local artists’ various products reach more audiences through Exotic India, eventually moving them towards sustainable living standards. Moreover, the brand ensures to write about the artists on the website against their art pieces, giving them their well-deserved credit for their craftsmanship.

A team of experts handpicks the products after a detailed inspection and study and then lists them for sale, ensuring the best and premium quality products for the customers.

Exotic India also allows select artists to upload their catalogues directly on the website onboarding 1,000 artisans and aims to add 2,000 more.

Mr Kapil Goel, the founder of Exotic India Art, said, “We celebrate our association with Tamil Nadu Handicrafts Development Corporation (TNHDC) as their official channel partner. Through this association, Exotic India can offer various handicrafts under their umbrella through its own sales channels. In addition, we will also be able to have customized artworks created by the 1000s of highly skilled artists in the Tamil Nadu Handicrafts Corporations network per customer’s specifications.”

Exotic India Art passionately works towards promoting the cultural heritage and the legacy of intrinsic Indian craftsmanship on world forums. The brand serves a customer base of nearly three lakh people worldwide, having shipped orders to 160 countries.

For years, the brand has been serving art lovers by providing them with a plethora of art and handcrafted masterpieces from all the corners of India that depict the rich cultural heritage of India. The motive of this association is to bring quality products with a world-class experience to the audience who cherish Indian art and culture.

Exotic India Art is the leading platform for art lovers. The global brand presence with targeted and gender-neutral audiences makes it an ideal partner choice.

Women are known to be multitaskers, right from managing their household chores to their careers. They are responsible for taking care of their children and family while balancing their personal and professional goals. In this hustle-bustle, most women tend to overlook their health.

With International Women’s Day around the corner, it is essential for women to know why they must take care of their health with the right nutrition and indulge in an active lifestyle. This will help them keep moving, enabling them to continue and enjoy the simple everyday life. Dr. Irfan Shaikh, Head, Medical & Scientific Affairs at Abbott’s Nutrition Business shares 6 essential nutrients that should be present in every woman’s plate:

Calcium: Calcium helps to strengthen bones at every stage of life. Not many are aware that bones are constantly remodeling within the body. This replacement process often involves removing small amounts of calcium from the bones which are exchanged with new calcium. Therefore, it is necessary to consume adequate calcium to preserve bone density during this process. Products like lentils, beans, soybeans, and fatty fish along with fruits such as orange, guava, and papaya will help increase calcium levels in the body.

Iron: Iron is an essential micronutrient required as a component for a number of proteins, including enzymes and hemoglobin. The latter is important for the transport of oxygen to tissues throughout the body for metabolism. It is also required for many critical functions in the human body such as – energy metabolism, mixed-function oxidase systems, neurodevelopment, connective tissue synthesis, and hormone synthesis. Iron deficiency is the most common mineral deficiency seen in Indian women. Foods like nuts, dried fruit, legumes (mixed beans, baked beans, lentils, chickpeas), dark leafy green vegetables (spinach, broccoli), fish, red meat, etc can be good sources of iron.

Vitamin D: A vital mineral, vitamin D improves calcium and phosphate absorption, which is important for maintaining strong, healthy bones and better immune system regulation. Most people normally obtain Vitamin D through sunlight, but other sources include foods like mushrooms, soy milk, eggs, shrimp, and fatty fish[i]

Fibre: Soluble Fibre is the most effective nutrient to reduce cholesterol and sugar levels in the blood. Obtaining enough fibre in meals becomes crucial to achieve adequate nutrition since it aids in digestion and absorption. Foods high in fibre include oat bran, barley, nuts, seeds, beans, lentils, peas, fruits, and vegetables. Also, drinking a lot of water helps you utilize the fibre in your meal to the fullest.

Vitamin B12: Vitamin B12 helps in the functioning and development of red blood cells, the nervous system, and the brain. Fatigue and anemia can arise from a vitamin B12 deficiency, and as you become older, your body may become less prone to using B12. Blood samples should be thoroughly examined to develop a strategy for preventing illnesses. Foods such as meat, eggs, and dairy products can provide key vitamin B12.

Protein: A moderately high protein intake is required to maintain a positive nitrogen balance. It is also needed to offset lower energy intake, impaired insulin function and decrease in protein synthesis, all of which occur with ageing. Protein-rich foods constitute a balanced diet that maximizes energy and strength. Foods such as eggs, meat, fish, pulses, and legumes provide the required am

6th March, India: Chingari, the world’s fastest-growing on-chain social app, has announced two days of paid menstruation leave per month for its female employees. The move of offering a 2 day paid leave per month is intended to recognize the difficulties that women face during menstruation and to empower them to prioritize their health.

The new policy, which goes into effect immediately, allows Chingari’s women employees to take two days of paid leave per month for menstrual-related issues. It is also an effort to combat the long-standing stigma associated with menstruation. This policy reflects Chingari’s commitment to creating a welcoming and inclusive workplace in which every employee is valued and treated with respect.

The decision by Chingari to implement menstrual leave is part of its larger initiative to support women’s health and well-being. The company has been promoting #GARI4NARI, a social impact initiative aimed at empowering women in India by providing financial assistance to those in need. The initiative, which was announced in 2022, has been a huge success, with thousands of women benefiting from the platform’s initiative.

Chingari’s women influencers and creators on average earn anywhere from INR 5,000 to 50,000 worth of GARI Social Tokens per month on the app by taking advantage of its popular LIVE and Audio streaming features.

Aside from in-app activities, team Chingari also enables its female creators by providing them with regular grooming and educational sessions that help them grow on the app. The app has also assisted housewives in earning money from the app, particularly in Tier 2, 3, and 4 regions.

The initiative has assisted thousands of women all over India in gaining access to education, starting their own businesses, and achieving financial independence through the GARI Mining Program. The #GARI4NARI ambassadors have also been promoting this initiative in their network and group, attempting to assist as many women as possible to become financially independent.

Sumit Ghosh, Co-founder & CEO of Chingari, commented on the new policy, saying, “We understand the importance of empowering women in the workplace and are dedicated to creating an inclusive and supportive work environment. We believe that this policy will assist our female employees in managing their health and well-being.”

“We are committed to making a positive difference in the lives of women across India by providing them with a platform that can help them become financially independent,” Ghosh said about the #GARI4NARI initiative.

As part of the Women’s Day celebration, Chingari has also partnered as an Associate Sponsor for a local Women’s Bike Rally on March 8th, which will attract over 1500 women. The Thane event is organized by Ms. Namrata Jadhav Bhosale, who is from Shivsena – Eknath Shinde Ghat. The rally will begin with women riding bikes from Point A:Swargya Dada Kondake Amphitheatre to Point B: Tip Top Plaza. Mrs. Lata Eknath Shinde, Meena Tai Mahapor, and a few ex-corporators are among those expected to attend.