Level Up Your Journey: Under 25 Gamified Leaderboard Turns Goals into Earnings

Bengaluru, May 5th, 2025: Under 25, India’s Largest Youth Media Network, has announced the launch of its newest feature on their app : Leaderboard. Based on the insight that today’s students are motivated by challenge, recognition, and real incentives, Leaderboard introduces a gamified system of XP, levels, missions, and cash prizes—all designed to enable the youth to earn and learn while having fun.

Campaign is launched with arcade-style visuals inspired by games like mario, Minecraft etc, seasonal rankings and weekly rewards drops, Leaderboard transforms the Under 25 app into a digital playground where students can climb ranks by completing missions, engaging with content and inviting friends. The highest performers are rewarded with real cash incentives, along with access to biggest brands in India through coupons of well-established brands as a reward, exclusive in-app badges, in-app clout and community recognition.

Leaderboard builds on this success by offering students a more dynamic way to track their growth and be recognised for it — from earning XP for daily actions to unlocking badges as they progress. Students can also unlock a special OG status by being among the first 1,000 consistent users, earning them exclusive in-app markers that signal loyalty and achievement.

“At Under 25, we are constantly asking ourselves what gets Gen Z truly excited. The Leaderboard is our answer to that — it taps into their love for progress, visibility, and recognition. It gives Gen Z a new way to show up, stand out, and level up. Every action inside the app, from flipping cards and submitting missions to interacting with content, earns XP, helping users rise on a dynamic, seasonal leaderboard,” said Jeel Gandhi, CEO, Under 25. “It’s more than just rankings — it’s about making users feel, seen, and celebrated.”

With a mission to empower young people, Under 25 is redefining what it means to be young and ambitious in India. The platform connects individuals across the country, encouraging them to dream big, take action and build meaningful lives— all while having fun along the way. Leadership is a defining moment in Under 25’s journey, as it continues to scale its platform and community impact.

International Iconic Awards gears Up for Glamorous Tollywood Season 1 on June 28

International Iconic Awards Tollywood (IIA), Season 1 prepares to make its grand debut. The awards aim to celebrate and honour excellence in the Telugu film industry

Actor Ravi Prakash, Tollywood, International Iconic Awards Tollywood, Ample Reach, Telugu film industry

Hyderabad, May 2025: The glitz and glamour of Tollywood are set to dazzle audiences as the much-anticipated International Iconic Awards Tollywood (IIA), Season 1 prepares to make its grand debut. The awards aim to celebrate and honour excellence in the Telugu film industry.

Tollywood Actor Ravi Prakash and Bollywood Actress Nikita Rawal, along with directors Pradeep Madalli, Rocky Singh, actor Revanth Levaka unveiled the poster of International Iconic Awards Tollywood (IIA) Season 1, in the presence of Mohammed Nagaman Lateef, Founder of the International Iconic Awards, and Aditya Khurana, Chairman of the International Iconic awards, at a press conference held at Le Meridien in Gachibowli, Hyderabad.

Mohammed Nagaman Lateef and Aditya Khurana announced that, the International iconic awards tollywood organizing in association with Telangana tourism will be held on June 28, 2025, in Hyderabad. They described it as a star-studded night that will feature a grand red carpet and a celebration of Tollywood’s finest artists.

The International Iconic Awards (IIA), which began its journey in Bollywood in 2014, has completed a successful decade, expanding its footprint, the IIA ventured into regional cinema last year. This year marks another milestone as the IIA introduces its inaugural season in Tollywood. Mohammed Nagaman Lateef have announced that the 2025 edition will further expand to include dedicated award ceremonies in Sandalwood (Kannada), along with continued recognition in the Marathi, Punjabi, and Bollywood industries.

The IIA Tollywood awards are presented by franchise holder Sunil Roshan, Founder of UBFB Universal Pictures, and Trishita Mukherjee, Founder of Pencil9. The IIA Tollywood is supported by Starlife Hyderabad, Nutreat, and Padmalay Jewellers. The IIA Tollywood 1 will be broadcast globally on Zee5, expanding its reach to fans worldwide. Additionally Big FM is the official radio partner.

Dance Jodi Dance Reloaded 3 Brings Hope and Happiness on International Dance Day

Chennai, 2 May 2025: Continuing its legacy of meaningful entertainment, Zee Tamil once again demonstrated its commitment to creating impact beyond the screen. On the occasion of International Dance Day, 29th April, the channel brought together compassion, joy, and the true spirit of dance by visiting home of specially abled individuals in Chennai. The special celebration left a lasting impression on everyone involved and truly showcased the power of dance to bring people together.

Zee Tamil redefines dance on International Dance Day with a heartwarming initiative by the contestants of Dance Jodi Dance Reloaded 3. The DJD Reloaded 3 team including anchor Mirchi Vijay, select contestants, and crew members visited Samarpana, a home for differently abled individuals in Chennai. The team spent meaningful time with the residents, dancing with them, sharing laughter, and creating unforgettable memories. The heartfelt moments were captured in a video released on Zee Tamil’s social media platforms, which quickly went viral and touched thousands of viewers. This initiative beautifully echoed the show’s belief that dance transcends barriers and has the power to connect and uplift lives.

Zee Tamil’s flagship dance reality show airs every Saturday and Sunday from 8:30 PM to 10 PM and is designed to give aspiring dancers across Tamil Nadu a platform to shine. Selected through state-wide auditions, these participants are paired with celebrity dancers to perform as jodis (couples), showcasing their skills to a wider audience. The show is anchored by the dynamic duo Mirchi Vijay and Manimegalai and is judged by a stellar panel of judges comprising actress Sneha, celebrated choreographer Baba Bhaskar, and actress Varalakshmi Sarathkumar. Together, they bring energy, emotion, and credibility to this celebration of dance and determination.

Savi Thakur Honors Labour Day with Tribute to Unsung Heroes of Rishto Se Bandhi Gauri

Labour Day is a time to reflect on the hard work and dedication of all those who make a difference, no matter their role. In the world of entertainment, there are countless unsung heroes who work tirelessly behind the scenes to bring stories to life. On this special occasion, Savi Thakur, who plays the character of  Rudra in Sun Neo’s Rishto Se Bandhi Gauri, shares his heartfelt thoughts on this special day.
Rudra says, “On this Labour Day, let’s pause and honor the hard work that goes into every role, whether on screen or behind the scenes. Every actor, technician, and crew member plays a vital part in creating something magical. The sweat, the dedication, and the passion that each one brings to their craft deserve appreciation. It’s a reminder that success is a team effort and each person’s contribution is what makes the world of entertainment come alive.”
The Rishto Se Bandhi Gauri actor further added, “Today is a celebration of all those who put in tireless effort, turning dreams into reality. Behind every great performance, there’s a story of hard work, sacrifice, and perseverance. Labour Day isn’t just about the big names – it’s about everyone who works together to create something extraordinary. So here’s to the unsung heroes, the dreamers, and the doers – your efforts are what shape our world and make it better!”
Rishto Se Bandhi Gauri is the story of a brave woman named Gauri who doesn’t let an unwanted marriage define her life. With faith and strength, she builds her own path in the Bundela family. Starring Eshaa Pathak, Savi Thakur, and Swati Shah. Watch it every night at 8:30 PM on Sun Neo.

Destiny Shifts: Shani Dev’s Entry Sparks New Twists in ‘Veer Hanuman’

Mumbai, May 2, 2025: Sony SAB’s Veer Hanuman continues to enthrall audiences with its dynamic and heartfelt story of young Maruti’s extraordinary transformation—from a curious child to the mighty divine warrior, Hanuman. Featuring Aan Tiwari as the young Maruti, Arav Chowdharry as Kesari, Sayli Salunkhe as Anjani, and Mahir Pandhi in a dual portrayal of Bali and Sugreev, Veer Hanuman is a captivating watch for all. In the recent episodes, Maruti vows to Patal Kali (Aishwarya Bhakuni) that he will prevent the sunrise, while Raja Kesari prays to Lord Shiva for Mata Anjana’s protection. Using his Mahima Siddhi, Maruti stops the sun’s rays from reaching Earth.

shani dev

In the upcoming episodes, Shani Dev (Rishabh Pawar) enters Lord Hanuman’s life at a turning point in his journey. As Hanuman seeks to uncover the identity of his Aradhya, guided by celestial signs and the profound wisdom of Jatayu (Bheemraj Malaji), Lord Mahadev (Tarun Khanna) sends Shani Dev to steer him toward the righteous path. As Hanuman prepares to pass through five spiritual stages, Shani Dev’s shadow falls over Kishkindha, bringing unexpected trials. With Bali planning to outshine Lord Hanuman and power shifts brewing in the kingdom, the path ahead is filled with challenges that will test Lord Hanuman’s faith, strength, and destiny.

Celebrating 70 Years of ‘Inspector’ – Nadiadwala’s First Cinematic Milestone

In 1955, Inspector hit the silver screen, marking the start of a legendary journey in Indian cinema. Produced by Mr. Abdul Karim Nadiadwala (A.K. Nadiadwala), it was the very first film under the iconic Nadiadwala banner. Starring veterans like Ashok Kumar, Geeta Bali, and Pran, and directed by Shakti Samanta, the film laid the foundation for a cinematic legacy that would span decades.


Before entering the world of films, A.K. Nadiadwala was a successful name in the construction business. One of his landmark projects was Pushpa Park in Malad, named in honour of his beloved wife. Born in Nadiad, Gujarat, from where his surname comes, he owned half the city before making Mumbai his home and cinema his calling.

From real estate to reel life, his journey was marked by a series of memorable films that left a lasting impact on Indian cinema. Some of these include: Taj Mahal (1963), Chitralekha (1964), Izzat (1968), Amar Shakti (1978) and many more.

As Inspector completes 70 glorious years, we honor the vision and pioneering spirit of A.K. Nadiadwala, who not only built homes but also built dreams on celluloid.

Kamya Panjabi on Akshay Tritiya: ‘New Beginnings Aren’t Limited to a Date

Akshay Tritiya is considered an auspicious day in Hindu culture, known for bringing good luck, prosperity, and success. It’s a time when people buy gold, start new ventures, or engage in spiritual practices. Kamya Panjabi, who plays the character of Mohini in Sun Neo’s show Ishq Jabariya, shares her take on this special day.

Kamya

Kamya shares a powerful message on embracing new beginnings with courage and a clear heart, “Akshay Tritiya is often considered one of the most auspicious days to begin something new whether it’s buying something special, taking a big leap, or making a life decision. While I personally don’t limit new beginnings to a particular date or muhurat, I deeply respect those who find strength and positivity in such traditions. I believe that every day is a good day if your intentions are pure and your heart is ready. What’s truly important is to not postpone your dreams out of fear or hesitation. Taking the first step no matter how small holds immense power. A fresh start doesn’t need a perfect day; it needs your courage and belief in yourself.”
The Ishq Jabariya actress further adds, “I believe in taking bold steps. Whenever the heart feels like doing something new whether it’s chasing a passion, starting a new project, or buying something meaningful we should just go for it. Life moves fast, and waiting for the “right moment” often becomes an excuse. What matters more is the intent and the action, not the date on the calendar. So to everyone who celebrates, may this Akshay Tritiya bring courage, abundance, and fresh beginnings. And to those who don’t follow the tradition still take this moment as a gentle nudge to start something you’ve been holding back. After all, the best time to begin is always now.”
Kamya currently plays the role of Mohini in Sun Neo’s Ishq Jabariya, airing on at 10:00 PM. The show is a compelling love story that follows Gulki, a strong-willed young woman with big dreams. With a stellar cast  also featuring Dipshikkha Nagpal, Siddhi Sharma, and Lakshay Khurana, the show brings emotion and depth to its captivating narrative.

Ashi Singh Joins Ufff… Yeh Love Hai Mushkil as Kairi Sharma

Mumbai, April 28, 2025: Sony SAB continues to bring fresh, engaging, and heartwarming narratives to its viewers, and its soon to launch show ‘Ufff… Yeh Love Hai Mushkil’ is no exception. The show is set to captivate viewers with its blend of humor, romance, and family drama. Known for her impactful performances and a strong screen presence, noted actor Ashi Singh will be seen essaying the role of Kairi Sharma , an ambitious and spirited aspiring lawyer.

Kairi is a strong-willed and compassionate young woman raised in a middle-class Delhi household. Having taken on the responsibility of raising her three younger siblings at a young age, Kairi is fiercely independent and deeply rooted in her values. Ashi is set to play the female lead opposite Shabir Ahluwalia who will be essaying the character of Yug – a character which is a departure from his usual “adarsh” roles.

Speaking about her role in Ufff… Yeh Love Hai Mushkil, Ashi Singh said, “The moment I read about Kairi, I knew she was someone I wanted to bring to life. Kairi is someone who is managing the chaos of raising her family, working part-time, and excelling in her studies. She is in final year law and is determined to become a lawyer. She believes in doing what’s right and never backs down from standing up for herself or others, especially when unsolicited opinions come her way, this is something I find very inspiring. What also What excites me is the quirky, offbeat love story at the heart of the show. As an actor, I always look for roles that push me to grow, and Kairi is definitely doing that for me.”

‘Ufff… Yeh Love Hai Mushkil’ to light up your television screens soon on Sony SAB!

Dolly Shah Shines on Zee TV’s Shaadi Mubarak

National, 28 April, 2025 – Influencer Dolly Shah shares her real-life wedding journey on Zee TV’s Shaadi MubarakPhere Aur Fun Unlimited. Alongside her partner Shubham Chaurasia, Dolly takes viewers behind the scenes of their wedding celebrations, offering a glimpse into the highs and lows of their planning process, all while navigating the emotional and cultural aspects of their special day.

Shaadi Mubarak follows five influencer couples as they navigate the emotional and dramatic chaos of their real-life weddings. With a perfect blend of humor, heartfelt moments, and cultural traditions, Dolly and Shubham’s journey adds a unique and relatable twist to the show, captivating viewers with its authenticity.

Dolly shares, “This experience has been beyond anything we could’ve imagined. What started as a dream wedding turned into something so much more special, thanks to Shaadi Mubarak. It’s incredible to share these moments with our followers and now, with the entire country. Our journey has always been real, and now, they get to experience every step of it with us.”

Since the show’s premiere on March 22, 2025, Dolly’s wedding journey has already generated waves of excitement online. Fans have been eagerly tuning in to witness her journey, as she and Shubham plan a wedding that honors tradition while embracing modern trends.

“We’ve always shared our lives with our followers, but being part of Shaadi Mubarak gave us the chance to bring them into our most special moment in a way that’s even more personal,”Dolly adds.

Dolly and Shubham’s presence on Shaadi Mubarak is not only a celebration of their love but also a reflection of the evolving wedding landscape in India—one that blends modernity with tradition, while keeping the focus on the couple’s unique bond.

In the upcoming episodes, viewers can look forward to seeing more about Dolly and Shubham’s wedding prep, their heartfelt moments, and the beautiful traditions they’re incorporating into their ceremony.

As one of the leading influencers in the wedding and lifestyle space, Dolly continues to charm her audience with her authenticity, and her participation in Shaadi Mubarak only adds to her growing appeal.

Catch Dolly Shah on Shaadi Mubarak every weekend on Zee TV and join the conversation with #DollyOnShaadiMubarak to celebrate the love, fun, and magic of Indian weddings!

JioHotstar Drops ‘Kull – The Legacy Of The Raisingghs’ Trailer

Mumbai, 28 April, 2025:  This summer, enter a realm where loyalty is fragile, secrets simmer beneath the surface, and blood means nothing in the pursuit of power. Kull, streaming from May 2, 2025, exclusively on JioHotstar, is poised to become your next binge-worthy obsession. Set against the eerie grandeur of royal Bilkaner, Kull dives deep into the dark intricacies of a fractured royal lineage. When the family patriarch, Chandrapratap, is found murdered on his 60th birthday, the palace becomes a cauldron of paranoia, betrayal, and secrets long buried.

Directed by Sahir Raza, the show stars Nimrat Kaur, Ridhi Dogra and Amol Parashar in pivotal roles.

Nimrat Kaur, who plays Indrani Raisinggh said, “Indrani is a storm behind still waters, layered, loyal, and quietly powerful. Kull gave me the rare chance to embody a woman whose strength speaks in silences and whose loyalty burns fiercely. It’s a story that doesn’t flinch, and I’m proud to be part of something so unapologetically bold. Kull is bold, cinematic storytelling at its finest, and streaming on JioHotstar gives it the platform it deserves.”

Ridhi Dogra, who has essayed the character of Kavya Raisinggh, added, “Kavya carries the weight of a dying legacy on her shoulders. She’s ambitious, driven but deeply scared. There were moments while shooting where her childhood trauma felt too real and it also took an emotional toll. Some parts of Kavya does not resonate with me, as her constant need is to be seen, to matter, to save something already doomed is a very different story and background. Working alongside Nimrat and Amol felt like being in the eye of a storm where she is raw, unpredictable, but incredibly fulfilling. This role pushed me in all the right ways, and I couldn’t be more excited for the world to see it.”

Amol Parashar, who plays Abhimanyu Raisinggh, expressed, “My character is chaos wrapped in charm. He’s fragile, angry, entitled and yet, somewhere, you feel for him. Playing him was like peeling an onion; each layer got darker and more painful. Some scenes left me drained and it felt personal. That’s how well-written Kull is, it is a deep dive into broken relationships, greed, and haunting guilt. When I was told Ekta Kapoor was producing Kull and it will stream on JioHotstar, I was honestly shocked in the best way. It’s bold, fresh, and nothing like we’ve seen before. I’ve always admired Nimrat’s strength on and off screen. Watching her bring Indrani to life gave me something to lean on.”

~Will truth rise, or will the shadows consume all? The throne is up for grabs. Kull—only on JioHotstar from May 2nd onwards.