Category Entertainment

Chennai, August 14, 2024: Zee Tamil continues to delight its audience with a lineup of engaging content that goes beyond the ordinary. This Independence Day, the channel has something special in store for its viewers. So, start your day with a thought-provoking episode of Pattimandram from 9:30 to 11:00 AM, followed by the telecast of Tamizha Tamizha Awards show from 11:00 AM to 2:00 PM, and finally, the World Television Premiere of the blockbuster movie Rathnam from 2:00 to 5:30 PM. Don’t miss out on the exciting line-up of shows this Independence Day, 15th August, from 9:30 AM to 5:30 PM, only on Zee Tamil!

Start your Independence Day on a refreshing note with Zee Tamil’s special show Pattimandram at 9:30 AM. Hosted by the renowned Tamil speaker, writer, and intellectual Suki Sivam, this episode of debate show will focus on the topic – The obstacle for freedom in today’s context is because of elder’s outlook or Youngster’s Mindset, offering both humour and thought-provoking insights. The panel will feature prominent speakers like Mohana Sundaram, Malar Vizhi, Parveen Sulthana, Suchithra, Saandhamani, Ezhilarasi, Sivasakthi Vadivel, Neelakandan, and Sivakurunathan.

Continuing the Independence Day celebrations, Zee Tamil will air the Tamizha Tamizha Awards, telecasting from 11 AM to 2 PM. This prestigious award show will honour social activists by sharing their inspiring stories and how they embarked on their journeys into social service. The awards will be presented by prominent individuals from various fields, including politicians, senior editors, and directors. Gracing the event will include names such, as leader of the VCK party, Thol. Thirumavalavan, leader of the TVK Party, T. Velmurugan, leader of the DMDK Party, politician & Late Vijayakanth’s wife, Premalatha Vijayakanth, editor of Nakeeran Magazine, Nakeeran Gopal, senior journalist of News 18 Tamil Nadu, Karthigai Selvan, coordinator of Poovulagin Nanbargal Organization, Sundararajan, head of Rajiv Gandhi Government General Hospital, Dr. Theranirajan, founder of Uyirmei Publication, Manushyaputhiran, former Finance Minister of AIADMK, Jayakumar, director of the movie ‘Aram’ , Gopi Nainar, and director of the movie ‘Pathu Thala, Obeli N. Krishna. This award show promises to be an emotional rollercoaster, filled with inspiring and powerful stories that will leave a lasting impact.

Finally, get ready for the power-packed World Television Premiere of the movie Rathnam at 2 PM. This action-filled blockbuster stars Vishal in the lead role, with a stellar supporting cast including the talented Priya Bhavani Shankar, Yogi Babu, and the versatile actor-director Gautham Vasudev Menon. Samuthirakani also plays a crucial role, adding even more depth to this thrilling film. Rathnam is an edge-of-your-seat action film that will keep you hooked from start to finish, making it the perfect movie to watch with your family and friends. Don’t miss this electrifying cinematic experience.

13th August 2024: Actor Amit Bhardwaj, renowned for his work in theatre, film, and television, is now playing a significant part of &TV’s new social drama, Bheema. Amit is seen as Mewa, the father of the title character Bheema. In this exclusive interview, Amit talks about the show, his character, his journey in the entertainment industry and his love for traditional Bihari cuisine.

1. How did you land the role of Mewa in Bheema?
I found out about Bheema through a friend. He informed me about the auditions organised by Raj Khatri Productions for a character from Uttar Pradesh. I was intrigued, sent in my profile, and was shortlisted. After a successful mock test and audition, I was thrilled to be cast as the lead in Bheema.

2. Tell us about your journey so far.
This is the first time in 16 years of my career that I have bagged a prominent role. Earlier, I would audition for a bigger role but only end up with smaller parts. My career started in 2008 with a cameo in Agle Janam Mohe Bitiya Hi Kijo. Despite the challenges, including a stint as an assistant director to sustain myself, I never gave up. I am deeply grateful to the production house and channel for believing in me and helping me realize this dream.

3. Can you share insights into your work as a dubbing artist?
I spent about eight years as a dubbing artist, starting with my role in Chakravyuh where I dubbed for a coach. I also worked on numerous Hindi and South Indian films, which helped me refine my skills and broaden my industry experience.

4. What do you like the most about Bheema?
The concept of the show is interesting and engaging. Set in the 1980s, “Bheema” follows the story of a young girl named Bheema. It is a social drama focusing on her struggles and her journey toward equal rights. Audiences will witness her courageous journey as she battles adversities stemming from her family, society, and economic conditions. Despite facing numerous injustices and discrimination, she fearlessly strives to overcome these obstacles.

5. Tell us about your character in the show.
Mewa is a humble and innocent man who is empathetic towards others, and always ready to lend a helping hand. Mewa radiates warmth and compassion. His weakness lies in his inability to speak up against injustice.

6. How did you prepare for this role?
Being from Bihar, I am familiar with the language. As soon as I was briefed about the character, I started getting into the skin of Mewa and conduct like him even when I was not shooting. This method helps me to portray the character authentically.

7. Where are you from?
I am from the Gaya district in Bihar, where my family lives. I cherish evenings spent in Bodh Gaya seeking blessings and peace. I love the traditional Bihari cuisine. Aloo ke parathe, Sattu ke parathe, Litti chokha, and Champaran chicken curry are close to my heart. I could live on these dishes forever. My time in Patna with Nirman Kalamanch and Hajju Musical Theater also holds many fond memories.

8. What can viewers expect from Bheema?
Bheema is a social drama that delves into the life of a young girl. The show highlights her struggles for equal rights. Audiences will witness a powerful story of resilience and hope, as Bheema navigates the complexities of family, society, and economic challenges. I’m confident the show will be both compelling and emotionally impactful.

Watch Amit Bhardwaj as Mewa in Bheema, airing every Monday to Friday at 8:30 pm on &TV

12th August 2024: It’s said that ‘Youth is the future of the country.’ As we approach International Youth Day on August 12, 2024, young actress Brinda Dahal, who plays the lead role of Vaishnavi in Sun Neo’s Chhathi Maiyya Ki Bitiya, shares her thoughts on Youth Day, her journey, and more.

Brinda Dahal, a 16-year-old who is among the youngest actresses on Indian television playing a lead role, shared, “I don’t have any youth idols because I strive to be someone’s idol myself. I am the youngest actor on the set and I love it. Everyone pampers me a lot, always reminding me to eat properly and taking great care of me. Recently, when I wasn’t feeling well, everyone was concerned and made sure I had healthy food.”

She added, “I have many seniors on the set, including Jaya ma’am and Abha ji, who also pamper me, help me during tough times, and correct my mistakes. They constantly check on my comfort and teach me valuable lessons. One of the most important lessons they’ve taught me is to never raise your voice, always speak politely, remain down-to-earth, and maintain the same humble personality regardless of where life takes you.”

Chhathi Maiyya Ki Bitiya follows Vaishnavi (Brinda Dahal), an orphan who reveres Chhathi Maiyya (portrayed by Devoleena Bhattacharjee) as her mother. The show centers on the devotion to Chhathi Maiyya, who protects and guides her worshippers through life, and celebrates the triumph of good over evil.

Tune in to Sun Neo to watch Chhathi Maiyya Ki Bitiya, airing every Monday to Saturday at 7 PM

Mumbai, August 08, 2024: Hastantaran, meaning ‘handing over’ or ‘transferring’, is an exciting ceremony marking the start of the mentoring journey undertaken by SPJIMR’s first-year PGDM participants and Abhyudaya Sitaras (Stars).

Abhyudaya, meaning ‘growing together’, is an experiential learning programme where each first-year PGDM participant is assigned a Sitara to mentor for the entire year. The Sitaras, selected based on their academic records and performance in specially curated aptitude tests, are some of the brightest students from Mumbai’s marginalised and underprivileged sections.

Speaking about the initiative, Prof. Varun Nagaraj, Dean, SPJIMR, said, “The SPJIMR-Abhyudaya programme is designed to cultivate social sensitivity and empathy in our future business leaders by exposing them to the realities of urban poverty and inculcate mentorship qualities.” Since 2008, 948 Sitaras and 3,688 PGDM participants have undergone this transformative journey.

The Sitaras, who refer to the PGDM participants affectionately as ‘Didis’ (sisters) or ‘Bhaiyas’ (brothers), gain lifelong mentors who provide academic support, personality development training, emotional counselling, and advice on personal or professional issues.

Hastantaran 2024 marked the propitious commencement of Abhyudaya for the PGDM cohort of 2024-26. Arati Nagaraj, Director, SPJIMR-Abhyudaya, inspired the Sitaras and PGDM aspirants, and said, “To the senior mentors, remember, your journey is never over. You continue to be your Sitaras’ North Star. And to the new mentors, embrace this journey and strive to become a guiding light for your Sitaras.”

‘Celestial Connections’, the theme of Hastantaran 2024, signified the sincerity and depth of the bonds formed between the PGDM participants and the Sitaras. “Abhyudaya was a life-changing experience for me. I learned a lot from my mentee and her family,” said Swapneel, PGP2 mentor. Added Sakina Jabir Khan, his mentee and a class 8 student, “I learnt about leadership from Swapneel bhaiya. He helped me with my studies. Though I am sad that I won’t see him every month, I am excited to know who my new mentor will be.”

To celebrate the beginning of these beautiful mentor-mentee relationships, the Sitaras and the PGDM participants lit up the stage with energetic dance and soulful song performances. During a panel discussion, second-year PGDM participants and Sitaras shared their Abhyudaya experiences to clarify doubts and allay concerns of the first-year participants.

The most awaited event of Hastantaran 2024 was the first mentor-mentee meeting. Each Sitara searched with keen eyes, bated breath, and hopeful hearts for their beloved ‘Didis’ and ‘Bhaiyas’. A sense of emotion overtook them as this moment marked the rite of passage from their previous mentor to their next mentor. The event concluded with a series of ice-breaking and team-building exercises where the Sitaras and their new mentors shared personal stories, aspirations, and expectations.

Hastantaran 2024 marked a shift in the energy on campus. The excitement of being part of an experience that shapes lives, creates lifelong bonds, and builds a treasure trove of memories was almost tangible. Each participant and their Sitara are now set to embark on a stellar journey of personal growth and learning.

2nd August 2024: The month of August is poised to be a cinematic treat for audiences, with multiple exciting titles lined up for release in both theatres and on OTT. Be it a fantasy-fueled spectacle inspired by Tolkien’s world of Elves and Dwarves, or the thrilling adventures of apes in the reboot of a multi-billion dollar film franchise, watch out for these unmissable titles this month!

The Lord of the Rings: The Rings of Power Season Two sets the stage for the arrival of J.R.R. Tolkien’s legendary villain, Sauron, as he casts a dark shadow over Middle-earth’s Second Age. Building on Season One’s epic scope and ambition, the new season plunges even its most beloved and vulnerable characters into a rising tide of darkness, challenging each to find their place in a world that is increasingly on the brink of calamity.Elves and dwarves, orcs and men, wizards and Harfoots… as friendships are strained and kingdoms begin to fracture, the forces of good will unite and fight fiercely to hold on to what matters to them the most: each other. The second season of this acclaimed fantasy drama premieres on August 29, exclusively on Prime Video, in Hindi, Tamil, Telugu, Malayalam, Kannada, and English, alongside multiple other international languages, reaching audiences in 240 countries and territories worldwide.

Modern Masters: SS Rajamouli – August 02 on Netflix

The engrossing documentary highlights visionary film director SS Rajamouli’s remarkable contributions to Indian cinema, including his revolutionary work on award-winning films like Baahubali and RRR. By integrating interviews, behind-the-scenes footage, and personal anecdotes from his family and celebrity friends, it paints a vivid picture of the director’s influence in the world of filmmaking, which extends to a global scale. Directed by Raghav Khanna and produced by Anupama Chopra, Modern Masters arrives on Netflix on August 2.

Kingdom Of The Planet Of The Apes – August 02 on Disney+Hotstar

Set a few hundred years after the events depicted in its 2017 predecessor, Kingdom Of The Planet Of The Apes follows a young chimpanzee named Noa (Teague), who joins forces with a speaking human he named Nova (Allan) to rescue his clan from the clutches of a ruthless clan led by Proximus Caesar (Durand). As they embark on a harrowing journey, Noa is forced to question everything he has known about the past, making choices that will shape the future of apes and humans. Starring Owen Teague, Freya Allan, Kevin Durand, and Peter Macon, among others, the latest installment in the Planet of the Apes reboot series is directed by Wes Ball, and it spans several generations after Caesar’s reign.

Stree 2 – August 15 in Theatres

Featuring RajKummar Rao and Shraddha Kapoor in lead role, the horror-comedy is amongst the highly anticipated films of 2024. Boasting a stellar supporting cast such as Pankaj Tripathi, Aparshakti Khurana and Abhishek Banerjee, the film marks the much-awaited return of the spooky yet hilarious world, as the small town of Chanderi is being haunted again, this time by a headless entity. Directed by Amar Kaushik and produced by Dinesh Vijan and Jyoti Deshpande under the banners of Maddock Films and Jio Studios, this sequel to the 2018 blockbuster Stree is the fifth instalment in the Maddock Supernatural Universe, set to hit the theatres on 15th August.

JACKPOT! – August 15 on Prime Video

In the near future, a ‘Grand Lottery’ has been newly established in California – the catch: kill the winner before sundown to legally claim their multi-billion dollar jackpot. When Katie Kim (Awkwafina) moves to Los Angeles, she mistakenly finds herself with the winning ticket. Desperate to survive the hordes of jackpot hunters, she reluctantly teams up with amateur lottery protection agent Noel Cassidy (John Cena), who will do everything in his power to get her to sundown in exchange for a piece of her prize. However, Noel must lock horns with his slick rival Louis Lewis (Simu Liu), who also seeks to collect Katie’s commission at all costs. JACKPOT! is directed by Paul Feig and written by Rob Yescombe, and it’s slated to premiere on Prime Video on August 15.

Mumbai, August 2, 2024: Sony SAB’s ‘Wagle Ki Duniya – Nayi Peedi Naye Kissey’ follows the daily struggles and triumphs of the Wagle family. In recent episodes, Rajesh (Sumeet Raghavan) becomes obsessed with the turtle and rabbit comparison. Provoked by Atharva’s (Sheehan Kapahi) ongoing criticism, he starts taking reckless risks, including investing in stocks by mortgaging Vandana’s jewelry. His actions push the boundaries of sanity, causing growing concern among his loved ones.

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In the upcoming episodes, Vandana (Pariva Pranati) discovers Rajesh’s gambling problem and his extreme attempts to earn Atharva’s approval. Despite her efforts to address his strange behavior, their relationship gets strained, leading to frequent conflicts between the once inseparable couple. The growing rift between Vandana and Rajesh starts to affect the entire family, leaving them worried about the situation.

Will the Wagle family find a way to resolve Vandana and Rajesh’s issues and get things back to normal?

Sumeet Raghavan who plays the role of Rajesh Wagle said, “Raj and Vandu have always been the ideal couple. For 3 years, viewers have seen them navigate life’s ups and downs without ever turning against each other. However, Rajesh’s recent reckless behavior and his wild actions push Vandana to her breaking point. She feels that parents shouldn’t have to change fundamentally just to satisfy their teenage children. The challenge now is for Rajesh to understand this. The growing distance between them will undoubtedly concern everyone and it will be interesting to see how our once-perfect couple resolve their issues.”

Tune in to watch Wagle Ki Duniya – Nayi Peedi Naye Kissey on Sony SAB from Monday to Saturday at 9 PM

Kolkata, 1st August 2024:  ZEE5, India’s largest home-grown video streaming platform and a multilingual storyteller, is set to deliver a pulse-racing Independence Day treat with the premiere of ZEE5 Original, ‘Kaantaye Kaantaye’ on August 15. This edge-of-your-seat detective thriller, based on the iconic Narayan Sanyal’s ‘Sonar Kanta,’ promises to keep viewers glued to their screens as they unravel a murderous mystery alongside the brilliant advocate P.K. Basu. Created by the visionary filmmaker and actor Joydeep Mukherjee, ‘Kaantaye Kaantaye boasts a stellar cast led by the versatile Saswata Chatterjee as the iconic P.K. Basu, National Award-winner Ananya Chatterjee as Rani Basu, and marking his electrifying OTT debut is the charismatic Soham Chakraborty. This powerhouse ensemble breathes life into a story that’s as much about solving crimes as it is about confronting personal demons. Stream the biggest murder mystery of Bengal, ‘Kaantaye Kaantaye’ starting August 15 on ZEE5.

Set against the misty, storm-lashed backdrop of Darjeeling, ‘Kaantaye Kaantaye’ plunges viewers into a world where nothing is as it seems. P.K. Basu [Saswata Chatterjee], haunted by the tragic loss of his daughter, finds himself in a race against time at the ominous Hotel Repose. As a killer stalks the halls, seeking their next victim, a savage storm cuts off all communication with the outside world. Trapped with a cast of suspicious characters, each harboring their own dark secrets, P.K Basu must rely on his razor-sharp intellect and uncanny observational skills to unmask the murderer before they strike again. But this is no ordinary whodunit. As bodies pile up and the tension ratchets to unbearable levels, viewers will be forced to question everything they think they know. Is the killer among the hotel guests? Or could it be someone closer to home? With each twist and turn, ‘Kaantaye Kaantaye’ will keep audiences entertained, making every frame worth watching.

Manish Kalra, Chief Business Officer, ZEE5, expressed, “At ZEE5, we’re thrilled to present our latest offering ‘Kaantaye Kaantaye’, featuring some of the biggest talents of the Bangla creative ecosystem. Bengal as a market has been a key focus area for us with ZEE5 launching multiple originals in the last one year. Our content strategy has featured quality storytelling and some powerhouse local collaborations. This has led to the diversification of our library and has also resulted in incremental audience engagement and watch-time. We’ve witnessed immense popularity and dedicated fandom for murder mysteries and detective thrillers, especially in the Bengali market. ‘Kaantaye Kaantaye’ is not just a nod to Bengal’s rich literary tradition, but it is also a modern, high-octane thriller that we believe will captivate audiences across India. The series represents our commitment to delving deeper into regional content and expanding our reach to viewers who crave high-quality, locally resonant storytelling.”

Director Joydeep Mukherjee remarked, “Bringing ‘Kaantaye Kaantaye’ to life has been a journey very close to my heart. We’ve taken Narayan Sanyal’s beloved ‘Sonar Kanta’ and reimagined it for today’s audience, creating a thriller that’s as emotionally resonant as it is along with being suspenseful. Saswata Chatterjee breathing life into P.K. Basu, an advocate haunted by personal loss, and Soham Chakraborty making his OTT debut along with national award winner Ananya Chatterjee playing the role of Rani Basu. we’ve crafted a story that will keep viewers guessing until the final frame. Set against the wondrous backdrop of storm-ravaged Darjeeling, ‘Kaantaye Kaantaye’ is more than a mystery – it’s a psychological rollercoaster that will test your nerves. We’ve poured our hearts into every aspect of this series, from the intricate plot twists to the haunting cinematography, and we can’t wait for audiences to experience the tension, drama, and emotional depth of this uniquely Bengali thriller.”

Saswata Chatterjee said, “Bringing P.K. Basu to life in ‘Kaantaye Kaantaye has been incredibly rewarding. Basu is a successful lawyer whose world crumbles when he loses his daughter due to a case he took personally. This tragedy transforms him, pushing him to use his keen observational skills to stop a criminal. What drew me to this role was Basu’s struggle to protect his loved ones from a dangerous killer while battling his own grief. It’s a character that requires both intellect and emotion, and I’m eager for viewers to follow Basu’s journey through our suspenseful story.”

Ananya Chatterjee shared, “Playing Rani Basu in ‘Kaantaye Kaantaye’ has been a touching experience. Rani is a mother and wife whose world is shattered by the loss of her daughter Mithu. She sees visions of her dead child, which adds an eerie element to her character. Despite her grief, Rani helps her husband with his cases, offering valuable insights. It’s been rewarding to portray this complex woman who balances her sorrow with a desire to be useful. I’m looking forward to viewers seeing how Rani’s story unfolds in this gripping thriller.”

Soham Chakraborty expressed his excitement, “Debuting on OTT with the role of Subir Roy in ‘Kaantaye Kaantaye’ has been incredibly thrilling. Portraying a character deeply enmeshed in a gripping and suspenseful storyline alongside P.K. Basu has pushed me to explore new facets of my acting. The series is packed with intensity and unexpected twists, and I can’t wait for audiences to experience this riveting story.”

Fans of Shemaroo Umang’s popular drama ‘Chaahenge Tumhe Itnaa’ are in for a thrilling drama! Recently the show welcomed the character of Aniruddh Singhania, brought to life by the talented Akash Jagga. Aniruddh is a powerful business tycoon with a complex personal life, who is set to add a whole new level of drama and intrigue to the show.

Speaking about his character in the show Chaahenge Tumhe Itnaa Akash Jagga said, “The character of Aniruddh Singhania is a blend of intensity, charisma, and emotional depth. He is charming and successful. Working with such a talented team on a show that has already won so many hearts is truly exhilarating. I hope the audience enjoys the exciting new twists and turns Aniruddh is going to bring to the story!”

With Aniruddh Singhania’s entry in Aashi’s life, will the distance between Aashi and Siddharth increase or will their love pass the test of time?

Don’t miss out on the latest developments—tune in to ‘Chaahenge Tumhe Itnaa’ on Shemaroo Umang every Monday to Friday at 9:00 PM and stay hooked as Aniruddh Singhania makes his mark!

New Delhi, 30 July 2024 – Bharat Media & Entertainment Group (BMEG), a leading player in the media and entertainment industry dedicated to helping brands and businesses grow, proudly announces the appointment of two senior executives to strengthen its leadership team. These strategic hires highlight BMEG‘s commitment to driving innovation, enhancing brand engagement, and accelerating growth across India.

BMEG has appointed Rohit Shaw as the Senior Vice President of Integrated Media for BMEG India. With over 14 years of experience in FMCG, QSR, and mobile sectors, he will lead the planning function nationally and strengthen BMEG India’s Delhi operations. Meanwhile, Rrahul Deo Manerao joins as Business Head for West (Media), bringing more than two decades of industry experience in integrated media strategy, planning, and new business development.

Saurabh Jain, Country Head – Media at BMEG India, said, “We are thrilled to welcome Rohit and Rrahul, to BMEG India. Rohit’s stellar background across agencies and brands, Rrahul’s exceptional leadership skills, bring a powerful combination of talent to our team. These strategic additions are crucial as we continue to grow and innovate in the dynamic media landscape. I’m confident that their collective expertise will propel BMEG to new heights, enabling us to deliver even more remarkable results for our clients and solidify our position as a leader in the industry.”

Rohit Shaw, Senior Vice President of Integrated Media at BMEG India, said, “I’m excited to join BMEG as the Senior Vice President of Integrated Media and contribute to our national strategy. I’m enthusiastic about working with our talented team to develop impactful media strategies and achieve significant results for BMEG.”

“I’m thrilled to join BMEG during this transformative time in the media industry,” said Rrahul Deo Manerao, Business Head for West (Media) at BMEG India. “In my role as Business Head for West, I’m focused on harnessing the power of intelligence, creativity, and passion to propel BMEG’s business growth in the market.”

These appointments come at a time of transformation for BMEG as it expands its capabilities and strengthens its position in the industry. Each executive brings unique skills and experiences that will contribute to the company’s mission. The leadership team’s commitment to excellence and innovation promises exciting opportunities ahead for both BMEG and its clients in India.

Mumbai: In a candid moment of nostalgia, Sonu Tyagi, the dynamic founder of Approach Entertainment, Approach Communications, and Go Spiritual India, shared a vivid memory of his first cinema experience. The film that etched an everlasting impression on his young mind was the Bollywood classic ‘Charas,’ starring the legendary Dharmendra and Hema Malini, directed by the renowned Ramanand Sagar.

Recounting the experience exclusively with Bollywood & Entertainment Newswire, Approach Bollywood, Tyagi revealed that he watched ‘Charas’ while skipping school in the 8th standard. The venue for this unforgettable escapade was Muradnagar Priya Cinema, a small town near his village in Western UP, district Ghaziabad, a place that holds a special place in his heart.

Despite his first outing in cinema as a 6-year-old kid watching ‘Naam,’ directed by Mahesh Bhatt and starring Sanjay Dutt and Kumar Gaurav, featuring the famous song by Pankaj Udhas ‘Chitthi Aayi Hai,’ he was too young to make much of the story. However, it was ‘Charas’ that truly ignited Tyagi’s passion for the entertainment industry. This iconic film, known for its gripping storyline and stellar performances, left a lasting impression on him.

Reflecting on this experience, Tyagi said, “Watching ‘Charas’ was a turning point in my life. The magic of cinema and the powerful performances by Dharmendra and Hema Malini captivated me and set the foundation for my future endeavors in the entertainment world. It was an innocent rebellion that led me to discover my true calling.”

Today, Sonu Tyagi stands as a visionary in the entertainment industry, with his ventures making significant impacts across various sectors. Approach Entertainment, an award-winning celebrity management and film production company, is a testament to his dedication and innovative approach. Under his leadership, the company has carved a niche in managing high-profile celebrities, producing captivating films, and executing memorable events. Over the years, he has worked with Amitabh Bachchan, Katrina Kaif, Govinda, Bhagyashree, Jackie Shroff, Tanushree Dutta, and Bobby Deol, among others, for endorsements, events, and films.

Approach Communications, another brainchild of Tyagi, excels in PR and integrated communications. The agency is known for its strategic communication plans, media relations, and brand management, serving a diverse clientele across industries. Tyagi’s expertise and forward-thinking strategies have propelled Approach Communications to the forefront of the industry, earning it a reputation for excellence and reliability.

In addition to his accomplishments in the entertainment and communications sectors, Tyagi’s commitment to promoting spiritual awareness and philanthropy led to the establishment of Go Spiritual India. This not-for-profit organization works tirelessly to foster spiritual awareness, promote mental health, and wellness, and support social causes. Go Spiritual India also delves into spiritual tourism, events, and media, providing a holistic approach to spirituality and well-being.

The organization recently launched the Go Spiritual India News Magazine and is set to unveil a Web TV/OTT platform, further expanding its reach and influence. Through these initiatives, Tyagi aims to create a platform that not only entertains but also enlightens and inspires individuals to lead a balanced and fulfilling life.

Tyagi’s journey from an 8th standard student skipping school to watch a movie, to becoming a leading figure in the entertainment and spiritual sectors, is truly inspirational. His story serves as a testament to the profound impact that a single film can have on shaping one’s future aspirations and career path. His ventures, driven by passion and vision, continue to make significant contributions to their respective fields, reflecting Tyagi’s unwavering dedication to his craft and his mission to make a difference in the world.

Sonu Tyagi has a rich academic background with a graduation in psychology and postgraduate courses in advertising management, journalism, and filmmaking. He honed his skills by working with leading advertising agencies and media houses across India before launching Approach Communications and Approach Entertainment.

Approach Entertainment Group stands as a distinguished hub for Celebrity Management, Film Productions, Advertising & Corporate Film Solutions, Films Marketing, and Events & Entertainment Marketing. Additionally, Approach Communications operates as a prominent PR & Integrated Communications agency serving sectors including Corporate, Healthcare, Entertainment, Finance, Education, and Social domains.

With a robust presence spanning Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Ahmedabad, Approach Entertainment Group leads the charge in entertainment, media, and communications. The group’s specialized Bollywood Newswire & Content Dissemination unit, known as Approach Bollywood, further enhances its industry influence and reach.

Go Spiritual India is a charitable spiritual organization dedicated to philanthropy, spiritual awareness, mental health, wellness, organic practices, spiritual tourism, events, media, and social causes. Recently, the organization debuted a news magazine and is preparing to launch Go Spiritual India Web TV & OTT shortly.